Digital Wayfinding Kiosk Content Management

The City of Louisville operates a network of CityPost digital kiosks throughout downtown, providing residents and visitors with transit information, wayfinding, business listings, event details, and city services on interactive touchscreens placed in high traffic public spaces. We manage the visual content and ongoing updates for the network, working as the creative partner that keeps the kiosks current, accurate, and useful year after year.

The kiosks themselves are an investment in the public realm. They only deliver value when the content displayed on them stays fresh. Maps need to reflect current streets and businesses. Event listings need to update as the city’s calendar changes. Photography needs to capture the actual energy of Louisville rather than generic stock imagery. Business directories need ongoing verification as restaurants open, close, and move. We handle all of it.

We work with local Louisville photographers to capture original imagery that reflects the city’s actual character. From the Highlands to NuLu to the waterfront, the photography on the kiosks shows real Louisville rather than the kind of polished stock photos that could be any city anywhere. This supports the local creative community and gives the kiosks a sense of place that out-of-town content cannot match.

Beyond imagery, we maintain the maps, business listings, and event content that make the kiosks genuinely useful. Restaurants change. Festivals come and go. Streets get renamed. Construction reroutes pedestrian traffic. We handle the ongoing work of keeping the information accurate so the kiosks stay relevant to the people actually using them.

Content management for digital wayfinding kiosks and interactive city kiosks

Cities across the country are investing in digital wayfinding kiosks and interactive public kiosks as part of their downtown placemaking and tourism strategies. Major brands include CityPost from Smart City Media, IKE Smart City from Orange Barrel Media, Soofa solar displays, LinkNYC, and various municipal-specific kiosk programs. Whatever brand of kiosk your city operates, the same challenge applies: the hardware is only as useful as the content displayed on it, and most cities do not have the in-house creative staff to keep that content current.

We provide ongoing content management for digital kiosk programs, working as a remote creative partner so cities of any size can maintain a high standard of content without staffing it internally. Services include:

  • Custom map design and updates formatted for digital kiosk displays
  • Local photography coordination with photographers in each city we serve
  • Business listing maintenance and verification
  • Event content creation and seasonal updates
  • Tourism and visitor information content
  • Custom illustration and graphic design for kiosk screens
  • Wayfinding map updates as cities grow and change
  • Brand-consistent visual asset libraries
  • Multilingual content coordination
  • Quarterly content audits and refresh planning

We support cities and kiosk operators of every size, from small downtown deployments to citywide networks. Our remote partnership model keeps overhead low and lets us serve cities anywhere in the country without travel costs eating into the budget. Our network of local photographers in each city we serve means the imagery on the kiosks reflects the place itself rather than generic alternatives.

If your city operates a digital wayfinding kiosk program, an interactive public kiosk network, or any kind of urban digital display system, we would love to help keep your content current.

Custom City Map Illustration for Tourism

Smithville is a small Texas town with an outsized creative identity. It is home to Smitty, the world record holding gingerbread man, and the Ann Powell Express train, and has served as a filming location for movies like Hope Floats. The city wanted a custom tourism map system that captured this character while serving practical wayfinding needs for visitors and residents.

The project came together as three coordinated city maps. A full city map covers the main grid and satellite locations for visitors arriving from out of town. A downtown map handles foot traffic and helps people navigate once they are there. An illustrated highlights and commerce map features custom landmark illustrations and doubles as a tourism marketing piece the city can use to attract film crews, visitors, and small business interest. Each map handles a different job, but they share a consistent visual identity so the city’s brand carries across every version.

We delivered every file as a fully layered, editable asset under a CC0 license. The city owns the artwork outright and can print, modify, and republish the maps without coming back to us for permission or paying ongoing licensing fees. We do not believe in gatekeeping creative work, especially for small municipalities and tourism boards investing in their own identity. The maps are built to last, and the city has what it needs to keep them current as Smithville grows.

Custom map design for cities and tourism boards

Cities of every size benefit from a coordinated map system that supports both wayfinding and tourism marketing. Whether you are a small town building out a downtown tourism program or a larger municipality coordinating multiple districts, custom city maps with original landmark illustrations help visitors find their way and give your community a recognizable visual identity. We work with cities, tourism boards, chambers of commerce, and downtown development organizations on map projects ranging from single downtown maps to full city map systems with multiple coordinated versions.

We work with cities, tourism boards, chambers of commerce, and downtown development organizations on map projects including:

  • Custom city maps with full coverage of main grids and satellite locations
  • Downtown maps designed for foot traffic and walkable navigation
  • Illustrated tourism maps with custom landmark and building artwork
  • Coordinated map systems with multiple versions sharing a unified visual identity
  • Wayfinding signage and visitor orientation materials
  • Print-ready map files for brochures, posters, and visitor guides
  • Digital map versions for websites, mobile apps, and social media
  • KML map data and interactive map design for online platforms

Every project we deliver is yours to keep. Layered files, editable artwork, and CC0 licensing mean your city owns the work without restrictions. If your city, town, or tourism organization needs a custom map system, we would love to help.

BID Community Calendar

Louisville Downtown BID Community Calendar: Centralizing Events to Drive Economic Growth

Project Introduction

The Louisville Downtown Partnership (LDP) approached our team with an essential challenge facing Kentucky’s first Business Improvement District. With numerous events happening across their 91-block service area, visitors, residents, and businesses struggled to discover and attend the diverse programming that makes downtown Louisville vibrant. Event organizers worked in silos, leading to scheduling conflicts, missed marketing opportunities, and lower-than-potential attendance rates.

Our solution was to create a comprehensive community calendar system that would collect, organize, and promote all events within the Louisville Downtown BID district. This centralized platform would serve as the single source of truth for downtown activities, helping the Louisville Downtown Partnership achieve their mission of promoting economic vitality while supporting local businesses and enhancing the visitor experience.

Louisville Downtown Partnership’s new community calendar platform represents a significant step forward in event management and community engagement for Kentucky’s first Business Improvement District. The platform successfully centralizes event information from across the 91-block downtown area, making it easier than ever for residents and visitors to discover the rich array of programming that makes downtown Louisville a vibrant destination.

Portfolio Link https://louisvilledowntown.org/events/

Project Impact & Real Benefits

This community calendar project supports documented economic benefits that BID districts experience through organized event programming. In 2024 alone, downtown Louisville saw 8 new companies move to the area representing more than 400 jobs, with 2 more announced for 2025, and 73 development projects either underway or announced, representing an investment of more than $2 billion.

Community events and festivals drive significant economic value – studies show that visitor spending at local events creates direct, indirect, and induced economic effects that ripple throughout the local economy, supporting jobs and generating substantial economic impact. Well-managed festivals and events offer economic benefits by attracting visitors, which stimulates the growth of tourism and other businesses, while also providing social benefits including community pride and stronger relationships.

The Louisville Downtown Management District, established in 1991 as Kentucky’s first Business Improvement District, enhances the economic, residential and cultural vitality of Louisville’s Central Business District through programs that include promoting Downtown’s quality of life and marketing the amenities and attractions of Downtown to workers, residents and guests.

By centralizing event information and making it more accessible, this calendar platform directly supports the Louisville Downtown Partnership’s mission to improve Louisville’s Downtown by promoting the redevelopment, vitality, and economic growth of the Greater Downtown area through creating a safe, clean, and enjoyable environment.