Designing a Real Estate Website that Generates Actual Leads

Edwin Deponte takes over our blog this month to discuss the real estate websites. Thanks Edwin!

Recent surveys observed that out of 6 million houses sold in 2017, 51% of the buyers found and purchased their dream homes online. It just shows how the real estate industry is expanding. And the sooner you start using a website to sell real estate, the better off you’ll be.

Still, starting your own real estate website and giving it a snazzy design and branding won’t be enough to help you thrive in the industry. You see, home buyers and sellers these days have particular expectations when it comes to real estate. You’ll need to add a few other components if you want your online real estate platform to generate leads, some of which are listed below.

Area Profiles

People rarely look properties up by state or city when visiting real estate websites and house-hunting; they check out communities and neighborhoods instead. Thus, your site needs to list out specific area profiles to make it easier for your potential clients to find what they’re looking for. Doing so will also give your website an advantage SEO-wise since the keywords, links, and videos you put on it can help your site become visible easier.

Agent Profiles

You also need to set aside a page for your profile. A real estate website is only as good and credible as the agent that represents it. Not only will real estate agents act as the face of your online brokerage, but they’ll also help your platform build relationships with your target audience (since it allows buyers and sellers alike get to know you better). Moreover, you can spruce your website up even further by including testimonials, listing active and sold properties, and adding your bio and contact info.

Integrated Community Data

Good real estate agents can sell you a home, but the great ones will offer you a lifestyle. By integrating community data and offering lifestyle in your real estate website, you’ll be able to gain an edge over your competitors. For example, if your platform lists a Tagaytay condo for sale, showcase to your target audience the schools, restaurants, and other notable spots nearby. That way, you’ll not only demonstrate your expertise regarding Tagaytay, but you’ll also be able to give your potential clients a glimpse of the lifestyle the condo can provide.

IDX and MLS Search

Integrating multiple listing services (MLS) and internet data exchange (IDX) search engines will help your real estate websites hold its own in the frontlines of the real estate industry. For one thing, it can combine all your multiple listing services into one seamless search engine. And for another, it can help visitors find open houses with community features. MLS and IDX will also help your target audience locate customized neighborhoods, as well as conduct a polygon search and have the results displayed cleanly with a side-by-side map view.

In Summary

For your real estate website to achieve success in the industry, you need it to generate leads regularly. By adding the components listed above, you’ll be able to drive, traffic, keep visitors engaged, and provide multiple points of conversion, allowing you to generate as many leads as possible.

Featured Image: Pixabay.com

Author’s Bio:


Edwin Deponte is a motivational writer who is also passionate about Social Marketing. He believes in others’ abilities and tends to bring out people’s hidden potentials through his words of inspirations and motivational articles.

Reel Fly Girls

Samantha Heavrin came to us with her business idea – creating a website that could sell fly fishing gear to women, as well as being a resource for women who fish and love outdoor adventures. We were able to put together a great design that not only told her story, but sold her products.

Samantha put together a fantastic brand with Reel Fly Girls showing women who love adventure and recognize that being the best student, wife, mom or boss means taking time to care for themselves. The focus of the site was for selling fly fishing apparel, but the gear can be used for any outdoor activity, or even for a night on the town after the sporting fun.

Nationwide Services, LLC

Nationwide Services, LLC works with moving large machinery and entire factories, as well as dealing in scrap and other industrial services. We put together a website that would help boost their search presence and increase their reach to clients. Not only did we help Nationwide Services with a website, but we also helped conduct an SEO campaign that increased search ranking and their business online.

Our campaign is helping to increase the search ranking of the website, as well as increasing the position zero, meta data positions, and other business information for the business.

LaMancha 5k

We redesigned the front and back end on the LaMancha Critter Crawl 5k website so that it would function more smoothly and be easier to edit for everyone involved.

We put together the original LaMancha Critter Crawl 5k website a few years back, so it was time for a major renovation. We completely changed out the structure of the site, but we were able to keep all of the content that everyone was using on the site. This resulted in a smoother experience on a much faster-loading site. This also provided a backend so that the organizers of the race could update and maintain the site as they wished.

For event management websites, race websites, or any sporting event website, you can count on Design Web to win first place.

Dettman Law

We worked with Brian Dettman of Dettman Law to put together a great site that would work for his law firm. The site includes a large list of services he offers, each with its own landing page to increase specific SEO on the site for that particular keyword and/or keyword phrase. We also created a back end of the site for easy editing, addition and removal of posts, pages, and other content.

Review from Brian Dettman –
“From start to finish Jael and Sean were great. I hired them to create a new website for my law Firm. They were prompt, available, and responsive when I had questions or input. They didn’t try to tell me what I wanted, but instead helped game plan what I was looking for. I highly recommend them.”

Ways You Can Improve Your Website’s Customer Support System

Edwin Deponte takes over our blog this month to discuss the website customer support system improvements. Thanks Edwin!

It is no great secret that customers and clients always love good products and services most of the time. However, when things get a little too difficult, all they want is for a competent and high-quality customer support service.

There are a lot of ways in order for you to give your customers a superb support system that they need. For instance, you can use applications that promote support or have software like Kansas City’s Microsoft Dynamics CRM since more and more softwares are used to improve a company’s customer support system.

If you want to make your customer service the best, then here are some of the things that may help you achieve it.

Always hear your customers out

Customers use and contacts customer support for a reason: that is for them to be heard – whether they may be upset, disappointed, or needs help about something in your company’s services that they want to be addressed immediately. With this being said, always make it a point that you hear your customers out. No, they don’t want automated answers or scripted dialogues from you. Instead, they want to hear your side as to why they are experiencing difficulties or malfunctions from your company. By reacting nicely and honestly to their issues, they will trust you and your company that the issue that they are currently locked up to will be properly taken care of in no time. Remember that they want you to give them solutions and not reasons.

Give proper solutions, not unsolicited reactions

When a customer purchases and chooses your products or services, it only means that they trust you and your company more than your competitors. In addition, it also means that they have chosen your customer service experience and they are assured that you will give them a competent and high-quality service.

With this in mind, when they call you and asks for help and gives complaints about your product or services, never give them unsolicited reactions that will not solve the issue. Instead, explain to them thoroughly as to why they are going through that issue and then give solutions that will resolve it as soon as possible. By doing this, you are strengthening their trust in your brand, which in turn, makes them loyal to you as you are giving them the quality service that they paid for.

Take advantage of technology and use it wisely

It is with no doubt that technology is indeed everyone’s best friend in this time and age. In fact, more and more companies use technology to deliver their product and services to their customers. Sadly, some companies use this to make things easier from their end – not on the customer’s side.

With this being said, always use technology to your company’s advantage. For instance, make use of applications that most of your customers use such as:

  • Live video chat
  • Screen sharing
  • Branded links
  • Apps that provide support
  • Social Media

By using this, you are ensured that you are reaching out to your customers effectively, and at the same time, efficiently. As a result, you are not only delivering superb customer service, hence, you are also making your company the best among others.

Avoid giving scripted answers to your customers

One of the most common mistakes that customer service supports are doing is giving scripted answers or automated responses. Always remember that your customers want an active and a real participant in their problem-solving phase, not a robot or AI. As a matter of fact, customers don’t like and appreciate the mere fact that companies use this kind of technique, most especially when they are having difficulties and giving complaints about the product or service they purchased.

To avoid doing this, here are some tips that may help you when in this kind of situation:

  • Always be clear when you talk to your customer/s
  • Articulate properly
  • Use passive tones when talking with your customers
  • Stay friendly and enthusiastic with them

Moreover, try offering or doing something helpful to them. This will definitely make your customers’ experience more fun and enjoyable.

Key Takeaway

A customer support system is indeed one of the hardest and most challenging departments in a company. However, following these tips will ensure that you will be delivering high-quality support to your customers always.

Source of Featured Image: Envato.com

Author’s Bio:


Edwin Deponte is a motivational writer who is also passionate about Social Marketing. He believes in others’ abilities and tends to bring out people’s hidden potentials through his words of inspirations and motivational articles.

How To Set Up Your Website Using GreenGeeks And Softaculous Via cPanel

Setting up your website using GreenGeeks

Having a website is one of the most important things in today’s virtual world. With the developments that has taken place in the dynamics of today’s world, creating your website has become far easier than it was before the new century started. A person who doesn’t even have the slightest knowledge about developing code like PHP or HTML can easily construct their own website. Although, knowing these languages will help you develop your website further in the future, but even without them, you can easily develop a simple website with spectacular results. This article will elaborate on the step by step process that you need to implement in order to build a great website using our favorite hosting company, GreenGeeks.

Picking the platform to build your website on

The times have changed when you needed to be technically sound and have ample developer’s knowledge in order to create a website. These days, you can create a website without having to enter even one code line. Different platforms are available which does this job for you, therefore it is very important to choose the right platform to build your website. The simplest of websites can be created with the help of this brilliant platform known as WordPress. While creating a website you also need to consider that the platform you have chosen provides you options of creating smartphone compatible websites. Since most of the internet users of the world are on mobile, creating a smartphone compatible website is a must in order to guarantee maximum success of your venture. The level of code knowledge that you have is also important while choosing a platform, since some are perfect for beginners, while others demand advanced knowledge of coding. The support system provided by the platform is another thing that you need to consider. Some platforms have brilliant assistance, while others not so much.

The types of platforms available

There are a number of different platforms that are available for website creation, and some of them have been named below. They include:

  • WordPress
  • Joomla
  • Drupal
  • CubeCart
  • Pretashop

If you are using GreenGeeks, a number of different platforms are available with the Softaculous installer, that can load various types of website builders with simple clicks of a mouse.

Using WordPress

WordPress is probably the most versatile software that allows you to build your website. You can probably achieve anything on WordPress even if you have beginner’s knowledge, or are a pro coder. WordPress has interesting features like adjusting itself automatically depending on the resolution of the visitor. A lot of free themes makes customization easy. It is optimized for smartphones and several plugins help you develop the website of your dreams. Being hugely popular, WordPress forums and assistance is also easy to come by, and the most exciting aspect of this app is that it is completely free to use.

Decide your domain name and provider for web hosting services

The next step involves selecting the domain name for your website and it should be unique and indicative of the content that you are going to post. You also need to take care that your domain name is short, does not have hard spellings, and has the right extension in order to eliminate chances of confusion and provide convenience of use from anywhere around the world.

Choosing your web hosting plan

The correct web hosting plan will enable you to use your funds wisely and also maintain your blog without suffering a loss. A simple plan to host blogs, to higher plans that are suited for big corporate firms are available in the market. Depending on your needs you should choose the correct choice. GreenGeeks is probably the best site that is available in this category, owing to their huge variety of plans.

Why use GreenGeeks?

Have you ever considered your effect on the nature for just using the internet? It might seem like a distant thought, but in reality, a huge amount of energy is used to keep the internet up and running, all around the world. The amount of energy that is consumed as a result of this is only next to the level consumed by the industry of aviation. The amount of greenhouse gases as a result of this is enormous. However, webhosting services like GreenGeeks are kind of saviors in this department. For every unit of energy that is consumed by GreenGeeks for their webhosting services, they purchase 3 times the same amount of credits in wind energy. As a result, GreenGeeks is 300% powered by green energy, leaving a carbon footprint that is negative. Therefore, it is an eco-friendly choice to use GreenGeeks, not to mention the huge ease of use and varied options that this web hosting service provides. You can get your web hosting services from GreenGeeks by simply clicking on the hyperlink.

Install WordPress and Configure it

Once your domain name and web hosting service has been properly set up, the next part is installing WordPress and configuring it. You can either install WordPress automatically or use the manual method. The automatic method is the easiest and is highly recommended. When using GreenGeeks, this process is done with the use of Softaculous, which completes the process by doing databases of its own and providing you with the access and passwords to the admin accounts. You can access Softaculous using the dashboard of cPanel in GreenGeeks.

Installing a theme on WordPress

The next part of the process involves you selecting the theme for your website. Consideration of your preferences, niche of your website and whether you want paid or free themes must be done before installing it. You need to be careful while selecting these as it is this very facet that decides the overall look of your website. Installing a theme can be easily done through the admin panel with the help of a few mouse clicks. In case you do not like the theme, you can change it instantly to get a better result.

Some important plugins for WordPress

Plugins are important aspects of websites as they provide it with functionality. For example, installing a FAQ section on your website will give it a professional touch. Some of the most popular plugins on WordPress and ones your website will definitely benefit from include:

  • TinyMCE
  • YoastSEO
  • Wordfence Security
  • Jetpack
  • Google Analytics Dashboard for WordPress

Proper addition of content on your website

After having installed WordPress and configuring it, the next part involves providing the proper content for your website. Your visitors need to have solid information to read when they visit your website. Three important parts of a website’s content includes posts, pages and menus. It is important how these three functions and how to write each.

  • Pages- Pages include the content of your website that does not change over time. These hold the static information of your website and examples include ‘Contact’ page or ‘About Us’ page. Pages usually feature on the navigation bar of websites.

  • Posts- Posts are the reason that people visit your website. These are content that you update on a daily basis in order to generate traffic for your website. You need to create informative, interesting and SEO optimized posts to keep your website faring well.

  • Menu- The menu is the part of your website which makes it interactive and helps the users be able to make use of the different features and content of your website. It also helps them navigate your website. In WordPress, you can use simple drag and drop methods to move different items of the menu around in your website and place them at your desired location. It is important to remember that the navigation menu should be clean and easy to operate. Confusing navigation menus, often avert visitors.

Extras

There are some extras that you need to take care of in order to ensure highest profitability of your website. Some of these extras include:

  • Adjusting the settings- The settings area in your WordPress contains useful tools which can be utilized to better your website. Things like time zone, handling of comments, format of dates, themes etc. are handled by these settings tools, and can help you achieve the desired results to make your website perfect. You should go through every single tool available in the settings and tweak them according to your needs. They are all user-friendly and easy to understand. If you find a tool too confusing to use, you can always come back to it at a later date.

  • Making money from your website- The next step that you need to achieve is to find out ways to make money from your website. WordPress allows you to achieve this with ease. You can always use methods like affiliate links and AdSense to monetize your website and pull visitors. The more traffic you experience the greater money you make. Another brilliant way to start making money from your website is by turning your website into an online commerce store. Plugins like Woo Commerce, available on WordPress are perfect for this.

  • Marketing your website- The next step is marketing your website. Digital marketing has evolved brilliantly in today’s world with options like social media marketing and email marketing. Your content can only bring as many people. The real way to bring visitors to your website is through marketing and you need to take care of this important requirement.

Setting up cPanel using Softaculous

What is Softaculous?

Softaculous is an installer that functions automatically and is used to install different scripts and control panels like Direct Admin and cPanel. It is a very fast installer and is capable of reaching its goal in just a single step. A number of different applications is available with Softaculous which include forums, content management systems and blogs. You can also avail the brilliant anytime backup installation feature present in Softaculous for easy and instant backup. It is also easy to uninstall the applications that you have installed with Softaculous. It is important to have this tool properly set up in order to enable you to build your website efficiently.

What is cPanel?

cPanel is a control panel that operates on Linux based platform and is used for accounts in web hosting services. It is a control panel that allows you to efficiently manage all of the services in a single place. Using cPanel is a must in today’s developed world and almost every web developer makes use of this tool. This tool is intuitive and fairly easy to make use of. With the help of cPanel, you would be able to manage your web hosting account very efficiently. Different uses of cPanel include creation of new email addresses and FTP users, monitor different resources, installing software and creating sub domains.

Installing cPanel using Softaculous

Before you start installing cPanel with the use of Softaculous, you need to make sure that your server has the requisite features. These include:

  • WHM/cPanel needs to be already installed.
  • ionCube Loader needs to be enabled.

In order for WHM/cPanel to work, you need to install CentOS as the operating system of your VPS. After the VPS is set and ready, and WHM/cPanel has been enabled, the next step involves enabling the ionCube Loader. In order to do so, you need to log into your WHM in the root mode and go to the option Server Configuration>Tweak Settings>PHP. Over here you will see a box beside the option ionCube as cPanel PHP. All you need to do is check on that button and click on the button that displays save. After this step, you can proceed towards installing the Softaculous installer on the VPS that you are using. However, you need to log in to the VPS that you are using via the SSH and then proceed towards executing the commands mentioned below, one after the other. They include:

Post this the installation will start and once that is done, Softaculous will get enabled and you can start using it on your WHM. You also need to log inside your WHM and proceed to the location Plugins>Softaculous- Instant Installs. You will be able to see that the Softaculous has been enabled and cPanel clients of yours can start using it. All they need to do is log inside their accounts in cPanel and start using this wonderful installer to start installing the application that they want. Softaculous is available in both premium and trial versions and you would need to pay in order to use the premium version. Otherwise the trial will expire after a limited period and you can no longer use the features of this brilliant auto installer. Using the premium version is most recommended in order to avail maximum benefits.

With the help of the information on this article, you would be able to build the perfect website for yourself and take on the virtual world with a strong and optimized website.

Lincoln Heritage Council – Boy Scouts of America

We loved working with the Boy Scouts to put together a fantastic site for their Council that spans across Kentucky and Indiana. After winning the RFP against several local and regional firms, we started with a lengthy discovery process with Lincoln Heritage Council – Boy Scouts of America. We were able to put together a site with a very custom backend that all members are able to add and edit with varying degrees of access involved. We also put together a very complex svg map for finding your local council, no matter where you live in the region. The site was incredibly large, but we were able to put together well over 200 individual pages filled with content from the previous Expression Engine site. Once we were finished, the Boy Scouts had a great site that helped to organize and bring information to their local districts and packs.

5 Ways for Improving the Speed of Your Website

Jessica Kane takes over our blog this month to discuss page speed. Thanks Jessica!

In our world today, everything moves fast, from same-day delivery to instant updates. With extremely high expectations of customers, you do not even have 10 seconds to convince visitors to stay while your website loads. No one wants to spend time waiting for a page when they can just press the back button and go to another site.

The competition is getting fiercer each day and users are demanding for websites to be lightning fast. According to stats, the average load speed of retail sites is more than seven seconds when the ideal load time is three seconds at most. The few second differential costs retailers to lose billions. In fact, a delay of one second in page response can easily lead to seven percent sales reduction.

Page speed has even more implications aside from the loss of revenue and poor user experience. Your website’s slow loading also affects your Google rankings. It’s no longer a matter of wanting to improve your site’s speed; it is a need. The good news is that you can improve your website’s loading times in many ways. The top five ways are listed below:

Start optimizing your database.

Not all sites have databases, but you use one if you have a blog, e-commerce store, or any website with dynamic features, such as internal search. You utilize the database to store information, and unfortunately, it can impact the way your page loads.

One of the best techniques in optimizing your database is to add an index, which can significantly boost your page speed. When indexed, the database can locate information quicker, so it does not have to scan numerous records. Instead, it can narrow down the available data up to at least a few hundred, which aids in returning the data to the page faster than ever.

Reduce HTTP requests.

When the browser fetches a page, picture, or file from a web server, it is a Hypertext Transfer Protocol (HTTP) request. Yahoo has disclosed that these requests take up to 80% of your site’s load time. Browsers typically limit requests from four to eight connections at the same time for every domain. The more HTTP requests that you have to load for your page, the longer it will take for your site to retrieve each of them. As a result, your load time increases.

To fix this problem, you have several tactics to choose from in decreasing the HTTP requests, including:

Lowering the number of images on your website
Combining multiple JavaScript or CSS files, so they load as one larger file instead
Utilize queries for loading what you only need, such as certain images or a specific script for mobile users
Uniting images that frequently appear on your site using one sprite sheet

You do not have to perform all the methods above but following at least one or two of them can dramatically decrease the time for loading each page.

Reduce the size of your images.

Some sites, including retail, require images, which are helpful in enticing customers to engage with the content and make a purchase. More than 60% of your site’s page weight though comes from the images you have uploaded. While removing them can increase the speed of your website, most of the photos may be necessary for e-commerce, for instance.

You do not have to get rid of the photos because making sure they are appropriately sized can help significantly. A few ways will allow you to accomplish this goal, including using new formats, such as JPEG XR and WebP. These formats allow you to lessen the weight of the images by up to 50%. The best part is that the methods below lower image size without sacrificing their quality:

Use an image editor and reduce the actual size before uploading.
As with above, taking your commonly used images and combining them into CSS sprites minimizes HTTP requests required for downloading the page.
The container property’s max width should not exceed 90% of the boundary width

You can also set the images to auto resize to the maximum width (100%) and have the height set to auto.

Use CDNs

Many of your site’s users are not close to your web server. You can try to spread your content across different servers in various geographic locations, which can reduce the distance but it is too complicated. You need a viable option to implement, which comes in the form of a content delivery network or CDN.

CDNs are a group of web servers that are situated across varying locations. They help in delivering content more efficiently to the users. CDNs are frequently used for files that do not need editing (static content) once they are uploaded.

Companies usually have their own CDN, but most businesses benefit from a CDN provider. If these service providers are out of your budget and perhaps unnecessary, you can still use CND sites that have a library of CSS and JavaScript files and frameworks. These websites can facilitate hosting specific data, so you do not have to host them on your own server. As a result, your load times are much speedier than ever.

Enable caching.

When users visit your site, the elements on your page are stored in their hard drive’s temporary storage or cache. The next time they go to your site, the browser loads the page faster because it does not have to perform another HTTP request as before.

Up to 60% of your site’s visitors have an empty cache. When you enable browser caching, the first page they see will be much quicker because the elements will be stored in their hard drive. Make sure this functionality is activated on your site for improved user experience.

The primary reason why you own a site is to gain traffic and of course, make money. The flashy images and eye-catching buttons may seem trendy, but they can be detrimental. If they cause your visitors to wait more than 10 seconds, you need to optimize your site, so it runs as efficiently as possible.


Jessica Kane is a writer for Every USB, where you can create your very own custom usb drive for your brand or company.

What is AMP and does your website need it?

Jessica Kane takes over our blog this month to discuss AMP. Thanks Jessica!

The Accelerated Mobile Pages (AMP) project allows web developers to create smooth, fast-loading web pages. Created by Google in 2015, the original goal of AMP was to improve the experience of browsing the web on a mobile phone. Today, most users interact with AMP through Google search results, although Facebook has also developed a similar platform, known as Instant Articles.

The 3 Components of AMP Pages

AMP can be broken down into three core components: AMP HTML, AMP JS, and AMP Cache.

AMP HTML is basically the normal HTML programming language used by web developers all over the world with a few changes. Namely, AMP HTML adds some restrictions to traditional HTML in an effort to provide a more reliable performance. Additionally, AMP HTML also has its own unique features such as AMP-specific tags that enable unsupported features in browsers.

Much like AMP HTML, the goal of AMP JS is to improve the performance and speed of mobile web browsing. Specifically, AMP JS is focused on rendering web pages as quickly as possible. One of the key areas of optimization for AMJ pages is that AMP JS forces everything on the page to load asynchronously, which means one part of the page that is loading slowly will not slow down other aspects of the page.

Finally, AMP Cache is another key ingredient of the AMP platform that serves cached versions of AMP pages. AMP Cache improves loading speeds and reliability by serving cached versions of web pages that have been pre-validated to load properly to site visitors.

Who Uses AMP?

Due to the heavy use of AMP in Google Search, AMP was able to obtain 7 percent of all traffic to top publishers in the United States by early 2017, roughly a year after the project was officially launched. By May 2017, 900,000 different web domains were publishing AMP pages. The growth of AMP took another major leap in the summer of 2017 when Twitter started to link to AMP pages from their mobile apps.

Any third party is able to integrate in to the AMP platform as long as they comply with the protocol specifications. For example, 30 analytics companies and 120 advertising companies have participated in the AMP Project, building their own features along the way.

AMP has been so successful that even some of Google’s key competitors, such as Bing and Baidu, now link to AMP pages. Other major websites that link to AMP pages include Reddit, LinkedIn, WordPress, Tumblr, eBay, and Pinterest.

One of the key reasons for the massive adoption of AMP by the online publishing world (in addition to fast loading times) is that these types of pages also cut down on the amount of data people use when they’re not connected to a Wi-Fi router. By cutting away a lot of the junk, such as pop-ups, that are associated with the desktop browsing experience, web developers are able to also lower the literal cost of loading a page in terms of the effect on site visitors’ monthly mobile phone bill.

Does Your Website Need AMP?

At this point, AMP has become the way in which web browsing works best on mobile devices. Google has indicated that AMP pages sourced from Google Search results will load in less than one second. Third party reviews from CNBC and Gizmodo have also found large improvements in loading times when compared to traditional web pages.

To give users a user-friendly browsing experience on their mobile devices, especially when they’re visiting a website for the first time, implementing AMP is basically a requirement these days. With AMP, anyone who has their own website for business or personal reasons can be sure no one is going to change their mind about viewing a site while waiting for it to load.


Jessica Kane is a professional blogger who focuses on personal finance and other money matters. She currently writes for Checkworks.com, where you can get personal checks and business checks.