An incredible new art festival is coming to Louisville, and Design Web is proud to be a part of it. Our crew at Design Web put together a great website, and our experts are running social media and digital marketing for the festival. We’ve already seen a tremendous response of volunteers, artists, and vendors who are excited since the inaugural event happening on September 8th, 9th, and 10th, in 2017.
Digital Marketing Case Study: Big Four Bridge Arts Festival, Arts Festival Website Design
We were excited to work with Big Four Bridge Arts Festival on this project. They needed a new website, social media management, digital advertising, logo design work, graphic design, creative assets, digital marketing services, develop an integrated digital marketing strategy, content development strategy, photography, videography, print marketing materials, T.V. commercial production, radio spot commercial voice over and production, infographics, brochure design, business cards, business report graphic design and general marketing consultation. Our team collaborated with them on their goals and enjoyed going above and beyond expectations on this project.
Case Study Goals:
In our initial discovery meeting with Big Four Bridge Arts Festival we determined that the primary goals for this project included: saving money, getting fast, responsive customer service, reporting measurable increases in search engine traffic, being able to post new content with ease, leveraging digital marketing to meet new goals, making it easier for visitors to access information, report a measurable increase in search engine traffic, increasing website security, engage new partners, and to complete this project within the limits of a set deadline and budget.
Case Study Process and Highlights:
The main goal was to create a strong visual brand identity and a responsive website creating an engaging, impactful and well-designed experience for Big Four Arts Festival including: branding, signage, maps, event programs, commercials, radio spots, way-finding, merchandising and catalog. We also featured an online festival listing for free to all of our artists during the COVID pandemic. After the project launched, they began being ranked for a significant number of keywords, and continue to experience excellent growth in their niche. During our post public launch review, we found that this project continues to meet and exceed the client's needs, and we are proud to call it a successful collaboration. We like to consider ourselves a valuable partner to Big Four Bridge Arts Festival, working together on this project to meet all of thier objectives, aligning goals and finding unique solutions to their challenges.
Case Study Results:
We are happy to report this successful project resulted in not only a happy client but also verifiably meeting all the project goals, including these points of accomplishment: money-saving benefits, were pleased with our fast, responsive customer service, enjoyed finding reports with a measurable increase in search engine traffic, found that they had an increase in number and rank of keywords on the website, appreciated having a great aesthetic design that met their style and brand objectives, simplified access to information about project services, built a custom site to meet exact design requests, integrated seamlessly with multiple business tools and API, reached more clients with more effective custom illustrations, noticed increased activity on the new site pages, found it easier for visitors to access information, saved money long-term and enjoyed our unique personal touch and custom sales process. These were precisely the results Big Four Bridge Arts Festival was looking for, and we are committed to remaining a trusted digital partner in support of Big Four Bridge Arts Festival's objectives.
Art Festival Website Home Page Design
