Best Email Marketing Software for Small Businesses

As a small business, you have a lot of constraints. You have a limited budget but are in dire need of more staffing. Before making a small decision, you need to look at your budget to make sure that the decision you make will be profitable. And more importantly, you need to make smarter decisions when it comes to the software you implement. You are choosing software to do some of the vital tasks because you do not have the resources to do otherwise.

That said, email marketing tools are on the rise. There are nearly 450+ options for you to choose from. Hence, we have put together some of the best email marketing software available in the market. These tools not only enhance your marketing operations but also save the time you spend on sending emails.

1. PeppyBiz

PeppyBiz offers a wide variety of software solutions. Among which, is the powerful email marketing software solution. Our software is perfectly tailored to fit small businesses. Our experts have packed the software with plenty of optimised email templates for you to choose from. You can use themes that match your brand and customise all you want.

On the technical side, our software enables you to send targeted emails and triggered emails. You can create automation sequences to deploy personalised mails at the most opportune time. Our software also allows you to integrate with many other tools making it easy for the transfer of customer data. By opting for our software, you also get advanced features like A/B testing, real-time statistics, etc.

2. NotifyVisitors:

With NotifyVisitors, you get a software suite that combines the power of email marketing and marketing automation under one roof. You can also make use of the advanced analytics tool to arrive at better automation workflows.

It also boasts a sophisticated segmentation tool that saves a lot of time for your marketing employees. You also get intuitive extensions and integrations to make your email marketing venture smoother.

3. Sendinblue:

Sendinblue is one of the best email marketing software for transactional emails. With this software by your side, you can always be sure that you send GDPR-compliant emails every time.

For expert users, the software also offers developer tools. So you can customise the software to suit your business needs. The software also has automation tools that specialise in send-time optimisation. So you deliver the content at the right time.

4. Drip:

Drip is a popular name among e-commerce businesses. It has all the features of the above-mentioned best email marketing software. In addition, it also has numerous integration options with popular e-commerce platforms like Shopify and WooCommerce.

It has tools like revenue analytics and multi-platform communication as well. All these combined make it a powerful tool for e-commerce businesses. Plus, it also has an interactive visual automation builder to make things easier.

5. Autopilot:

Autopilot, as the name suggests, focuses entirely on email automation. It understands that personalization is the key and leverages the user data where necessary. Most businesses who use this software attest to them as the easiest and the most simple to use interface.

Their visual automation builder allows you to add emojis, stickers and descriptions for quick identification. Simply put, there’s no unnecessary clutter.

6. MailerLite:

MailerLite is the most affordable option for SMBs that do not have much capital to spend. But, it still manages to offer some of the latest features and tools. If you are a beginner who wants to experiment with email automation, then MailerLite should be your first choice.

You can create and manage multiple email campaigns with ease. And the creators of this software are constantly giving out quality updates. Moreover, you wouldn’t get to experience automation for a small price anywhere else.

7. Benchmark:

Talking about the affordable and best email marketing software, Benchmark offers you many powerful tools for free. It includes a drag and drop builder, simple automation and reporting tools in their free version. Their website claims to provide a reduced customisation time. According to many businesses that use this software, it is true that it offers a simple UI and an impactful UX.

It also has advanced features like an HTML email editor and RSS emails. Another exciting feature of this software is the inbuilt photo editor. You do not need to be an expert in manipulating photos using photoshop when you have image editing tools in your email editor. You can also view your emails in a different environment (say mobile devices) to check compatibility.

8. Mailchimp:

Mailchimp is a fairly popular tool among SMBs and enterprises alike. Many business owners accredit them as the best email marketing software. Initially, you can start using the software with basic features free of cost. But to have automation and other such tools, you need to upgrade to a higher package.

Now that Mailchimp has become an all-in-one tool, you can perform all marketing operations using the same software. It also comes with options to integrate with WordPress, Magneto and Shopify. However, you get customer support only through email. But for running a business, time is of the essence. So that is the only drawback of Mailchimp.

9. GetResponse:

GetResponse is another well-known software among marketers. Attracting customers to click on your emails is the primary objective of this software. It lets you create beautiful forms, templates and landing pages. Moreover, it also has A/B testing, user tracking and autoresponders, which make the work of a small business easier.

By choosing this software, you get a live support team ready to help you with any issues. Their website is full of learning materials and videos to help their customers with the software. So you do not need to invest in training sessions too.

10. Constant Contact:

Constant Contact is an emerging software with impressive tools to offer. It also has a small learning curve. Meaning, it will fit in well with a fast-paced small business. You can conduct drip campaigns, surveys and polls using this software.

Another interesting feature is the built-in social media sharing tool. So, you can also schedule your social media posts using this software. Just include in the automation sequences and your emails and social media ads are good to go.


Finally, it all comes down to your budget and how the software will impact your business. Hence, try to look for free trials of the software before fixing one as the best fit,

Guest Blog by PeppyBiz

PeppyBiz is a leading SaaS provider offering a wide variety of AI-powered business solutions that streamlines your business. Check out our products today!

Author Bio:

Sara Williams

Sara is a content writer at PeppyBiz, a platform that allows businesses to grow a list of email subscribers, design and build customized email templates through email marketing software.

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