AAF-Louisville is part of the oldest and largest trade association in the country, the American Advertising Federation. They bring advertisers, agencies, the media, and their service providers together to protect and promote the advertising industry, and they’ve been around for over 100 years. After using third party services for a while, they were ready to have their own website that was easy to update and edit, as well as having a way to integrate payments, memberships, events, and job postings. We worked tirelessly to put together a site that worked perfectly and fulfilled all of their needs.
We are incredibly excited for the launch of this website because AAF has been helping advertisers for decades, so we felt it was time that we helped them out! They now have a gorgeous website that is modern and uses the most up-to-date technology and search engine optimization methods. With the new SEO on the site, they should be able to increase their page rank, which will lead to an increase in visitors to the site.
Digital Marketing Case Study: American Advertising Federation Louisville, Community Networking Website Design
We were excited to work with American Advertising Federation Louisville on this project. They needed a new website, website maintenance, digital advertising, digital marketing services, drive a high volume of quality leads at a lower cost, increase relevancy and improve quality scores, develop an integrated digital marketing strategy and general marketing consultation. Our team collaborated with them on their goals and enjoyed going above and beyond expectations on this project.
Case Study Goals:
In our initial discovery meeting with American Advertising Federation Louisville we determined that the primary goals for this project included: saving money, getting fast, responsive customer service, reporting measurable increases in search engine traffic, applying custom design using inspiration from the client, engaging new partners, leveraging digital marketing to meet new goals, advertising job positions, making it easier for visitors to access information, increasing website security, and to complete this project within the limits of a set deadline and budget.
Case Study Process and Highlights:
Our focus was to build a website for AAF that would help to grow and enhance Greater Louisville’s network of marketing communications professionals; offering member-centric educational programs, industry connectivity and professional growth resources all on one website. They needed an effective website design to support local, regional and national advocacy efforts to protect and promote the well-being of local advertising professionals. After the project launched, they began being ranked for a significant number of keywords, and continue to experience excellent growth in their niche. During our post public launch review, we found that this project continues to meet and exceed the client's needs, and we are proud to call it a successful collaboration. We like to consider ourselves a valuable partner to American Advertising Federation Louisville, working together on this project to meet all of thier objectives, aligning goals and finding unique solutions to their challenges.
Case Study Results:
We are happy to report this successful project resulted in not only a happy client but also verifiably meeting all the project goals, including these points of accomplishment: money-saving benefits, appreciated having a great aesthetic design that met their style and brand objectives, simplified access to information about project services, expanded to new markets, built a custom site to meet exact design requests, integrated seamlessly with multiple business tools and API, added new products with ease, easily added new project descriptions, noticed increased activity on the new site pages, easier for visitors to access information, saved money long-term and enjoyed our unique personal touch and custom sales process. These were precisely the results American Advertising Federation Louisville was looking for, and we are committed to remaining a trusted digital partner in support of American Advertising Federation Louisville's objectives.
Community Networking Website Home Page Design
