I wanted to share a recent project that really showcases the versatility of our white label website services. We just wrapped up working with a Louisville-based public speaker and coaching services provider who was just starting their business and operating on a very tight budget. They understood that having a professional online presence was essential for getting hired and booking speaking engagements, but couldn’t afford the premium prices most web developers charge.
When this client first reached out, they explained their situation candidly—they needed the website specifically as a tool to land more jobs and establish credibility in the speaking circuit, but had limited funds to invest upfront. They needed a platform that would serve two key purposes: showcasing their speaking portfolio and connecting with potential coaching clients, all while being extremely cost-effective.
Providing a Louisville Public Speaker with an Affordable Professional Website Solution
After discussing their specific needs, we recommended the GeneratePress “Coach” theme, which is built with GenerateBlocks and specifically designed for consultants, entrepreneurs, coaches, and authors. The theme’s clean, focused layout is perfect for highlighting speaking credentials while also making it easy for potential clients to learn about coaching services and make contact.
Our role was focused on establishing the technical foundation that would have been challenging for a non-developer. We handled the domain registration, set up reliable hosting on our partner plan (which saved them significant monthly costs), installed WordPress with the Coach theme, and configured all the essential settings and security measures.
What made this project particularly satisfying was how perfectly it aligned with their business goals. Rather than spending their limited startup funds on expensive web development, they were able to allocate more resources toward marketing their services and building their coaching curriculum. The website became a tool for growth rather than a financial burden.
Once the basic setup was complete, we provided a thorough walkthrough of the content management system, showing them exactly how to add speaking testimonials, update their coaching service offerings, and integrate their calendar for booking consultations. They were genuinely surprised at how intuitive the system was once properly configured.
The financial aspect was especially important for this client, who was just launching their speaking and coaching business. For just a few hundred dollars—compared to the thousands typically charged for custom development—they received a professional-quality website that they could manage independently. The additional discount we secured on their hosting plan further reduced their ongoing costs, which was crucial for managing their startup expenses.
Since handing over control of the site, they’ve used it to successfully pitch their speaking services and have already booked several engagements they likely wouldn’t have secured without a professional online presence. The website has quickly transformed from an expense into an investment that’s actively helping grow their new business.
Digital Marketing Case Study: a Louisville Public Speaker and Coach, Affordable Professional Website
We were excited to work with a Louisville Public Speaker and Coach on this project. They needed a new website, digital marketing services and general marketing consultation. Our team collaborated with them on their goals and enjoyed going above and beyond expectations on this project.
Case Study Goals:
In our initial discovery meeting with a Louisville Public Speaker and Coach we determined that the primary goals for this project included: saving money, and to complete this project within the limits of a set deadline and budget.
Case Study Process and Highlights:
Implemented the GeneratePress "Coach" theme for a professional, lightweight website. Set up domain registration and discounted hosting through our partner plan. Created a platform specifically designed to help a new speaker secure more jobs. Delivered a cost-effective solution aligned with the client's startup budget. Provided comprehensive training on content and calendar management. Completed the entire technical setup for just a few hundred dollars. Secured ongoing hosting discount for long-term cost savings. Empowered the client with a professional tool for business growth on a limited budget. The versatile design system worked effectively across various applications while maintaining the campaign's core visual identity. We like to consider ourselves a valuable partner to a Louisville Public Speaker and Coach, working together on this project to meet all of thier objectives, aligning goals and finding unique solutions to their challenges.
Case Study Results:
We are happy to report this successful project resulted in not only a happy client but also verifiably meeting all the project goals, including these points of accomplishment: optimize their purchase of marketing technology and get the most out of these investments and enjoyed our unique personal touch and custom sales process. These were precisely the results a Louisville Public Speaker and Coach was looking for, and we are committed to remaining a trusted digital partner in support of a Louisville Public Speaker and Coach's objectives.
