Designers are artists. They use their creative energy to turn ideas into realization and share their special vision of things with the rest of the world. However, just like everyone else, designers need to make a living. That means that there needs to be an entrepreneurial side of them, helping them stand out and succeed as a professional. One of the basic things every designer should do is to create a powerful personal brand.
Your brand is the way you represent yourself to clients, customers, employees, and other designers. It tells them who you are, what you stand for and what you can do. It also allows you to climb the business ladder and grow as a professional.
Take a look at the 5 steps you need to take in order to build a personal brand as a designer.
Define Yourself as a Designer
We may consider this step to be step zero actually. It is about knowing who you are and what you want to do.
Not every designer is the same and not every person is meant to do everything. Before thinking about building your personal brand, you need to be certain that you’ve found yourself and that you’ve developed a personal style.
That includes knowing:
- what inspires you
- what kind of designs you want to focus on
- what you do best
- what your style is
Only once you figure all these things out can you actually start thinking about branding your work and taking the next step.
So, how do you achieve this?
It takes self-exploration, time and experience to help you realize where you stand as a designer. The more you work, the faster you’ll figure it all out.
Build Your Platforms
People need to know about you and your brand which means that you need a platform for sharing information with your customers. In other words, you need to give your brand a base.
There are two basic platforms you need to cover:
- social media
Having a personal website is both practical and efficient. It gives you the chance to share:
- your portfolio: all your best works in one place to help the customers get to know you as a designer
- hiring information: if people want to contact you and hire you, you should make it available and simple via your website
- your story: write about your beginnings and professional journey to help your customers understand who you are
Social media accounts give you a chance to bond with your customers even more personally:
- write daily posts
- interact with potential customers
- gather an audience
Once you set up your platforms, you need to consider building a brand image. Take a look at the next step.
Give Your Brand an Image
As a designer, you’ll have no trouble figuring out what you want your brand to “look like” and what kind of a personality you wish to give it.
It’s simple: you need to create a unique visual representation of your brand and be consistent in using it in every aspect of advertising and communication.
- brand colors
Try figuring out what your brand stands for and how to make it visible in your logo, website design, social media posts and everything else associated with it.
“When you think about Coca-Cola, you’re thinking red, right? That’s what you want to achieve with your brand. Make it recognizable and unique and make sure to nurture the same style in all your marketing materials”.
Be consistent and you’ll ensure people recognize your brand without even reading it’s you.
Share Your Vision
It’s always a great idea to bond with your audience on a more personal level. It evokes special kind of emotions with your customers and creates long-term relationships.
What you need to do in order to achieve that is to define your vision and the story behind your brand.
Your vision answers the following questions:
- What is your aim as a designer?
- What do you offer to each customer?
- Why are you different and special?
- What makes you the best choice a customer can make?
“Define your strengths, skills, and values and make sure you emphasize them in your brand representation. Tell your customers what to expect from you and follow through on your promises”.
Choose a Tone
When you put together your brand image, target audience, vision, ideas and platforms you use, you are ready to wrap the whole brand building story with one final choice: your voice.
This refers to the level of communication you want to be on with your customers and how you want them to perceive you.
Are you going to be:
- strictly professional: “Dear Sir/Madam, thank you for contacting us. We’ll make sure to reply as soon as possible.
- more laid back: “Thanks for messaging. We’ll try to reply ASAP.”
This tone of yours is the final touch to building your brand, and just like everything else, it needs to be consistent throughout your entire business journey.
If you find it all to be a bit too much for you, and you prefer focusing on designing and not branding or writing, you could hire an editor to help you make it all possible.
As a designer, you are aware of the importance of branding and representation. It’s what you do for a living. That’s why you have to realize you need to brand yourself and make sure the world knows who you are.
Use the advice we’ve given you and try establishing a strong and powerful personal brand as a designer. Think it through, define all your ideas and start working on building your brand.
Author’s bio. Daniela McVicker is a passionate digital marketer. Daniela is interested in everything related to SEO and blogging. She collaborates with Essayguard where she shares her experience and helps marketers make their names in the online world.