Content collaboration stands for two things — authors collaborating on the same document and engaging with third parties to market content.
The first part of content collaboration allows employees (often content creators) to access, edit, store, and organize assets. It offers a robust technology ecosystem for small businesses to drive collaboration when creating content. This also includes adopting collaborative editing solutions that ensure everyone in the content creation department stays on the same page.
Secondly, you can create content leveraging multiple mediums and strategies to drive traffic and leads. Enabling content collaboration in your business opens up endless possibilities for productive partnerships.
This post will discuss in-team collaboration and key content collaboration tips that your small business can leverage.
Let’s begin!
#1. Collaborate on content, planning, creation, and review
Use content collaboration tools like Trello, Google Docs, Document360, etc., to assign, review, and publish various content projects — in a single place.
As for publishing, integrate content text with your Content Management System (CMS) like WordPress. You can import the completed documents (posts, pages, media, and more) into the CMS without losing any formatting. Even using WordPress CMS, you can use the WordPress editorial plugin.
Moreover, the platform’s authors may be tasked with creating specific pieces of content within the given deadlines to keep them on track.
Also, try integrating content drafts on CMS into the project management platform, where the author can tag the manager or editor to let them know they are done. Editorial inline comments allow the whole review process to be centralized in one place, significantly cutting review times.
#2. Expert Quote Roundups
As a small business, you’d also want to publish expert opinions. Therefore, think of creating an expert quote roundup where multiple specialists from different fields share opinions. These are then used in the content.
Connect to a small number of experts whose quotes you include in their entirety or a collection of contributors’ posts.
Again, use content collaboration tools where needed to edit and fix whose quotes you tone down are acceptable for your compilation.
You will be in charge of planning and executing the project, where experts provide quotes from which you can create content.
#3. Podcast Guest Spots
Another type of content you can create is a podcast since its consumption is growing. The number of hours spent listening to podcasts is projected to increase from 92 million in 2019 to 142 million in 2025.
A further 20% of podcast viewers have bought something because they heard it on a podcast. The best tactic is to find podcasters whose audiences are currently small but growing and schedule guest spots on each other’s shows.
Locating such people to bring on your program is the first step toward ensuring a constant flow of worthwhile guests. There is no shortage of excellent resources for locating people to appear on podcasts. Here’s a quick list to get started.
#4. Partnership marketing
You can run partnership marketing campaigns by joining forces with other businesses where both of you put in the resources to launch campaigns.
This involves advertisements, content marketing, distributing freebies, or a temporary set up of retail dorms. The campaign’s success depends on the business’s ability to achieve its shared objectives while sharing the associated expenditures.
As a small business, you can look up to Apple and its collaboration efforts with Nike.
Another example is Hubspot and Chatfuel’s partnership. When customers tried downloading the ebook, they got calls to action for both businesses offering complementing services.
Example of Hubspot Academy selling a chatbot course and partnering with Chatfuel
#5. Instagram collaborations
When it comes to content collaboration, you must recognize Instagram. Instagram collaborations involve tying up with industry leaders and influencers to leverage their reach. It includes the following —
- Instagram takeovers are campaigns in which one company temporarily takes over the account of another and posts on behalf of another.
- Freebies: Partnering companies will offer freebies to followers by running giveaway contests.
- Use affiliate programs and referrals where your business may profit from selling another’s goods and services by earning a sale cut.
An example of a product shoutout is a social media post that mentions and tags another business.
Adidas partnered with allbirds for low carbon footprint pair of shoes.
When two or more companies work together to create a post, they would also leverage paid partnership labels.
Here’s an example of how paid partnership post labels (below profile name) are assigned on Instagram.
Wrapping up
Collaboration is your best bet if you need digital marketing to increase reach. Partnering with other organizations can help drive necessary eyeballs, leverage other businesses’ reach, and acquire new audiences.
Start creating synergy for content where multiple individuals may bring in their expertise to create meaningful and engaging content. Use the right set of collaboration tools internally to bring along every team member. And outside business, connect with different groups of people and businesses to create collaborative content.
Working together helps produce the required volume and consistency of content. This will increase the volume of visitors to your site and social media platforms.
