Safai Logan Street Market

The folks at Safai Coffee are opening a brand new market in Shelby Park in Louisville, KY. They came to us with a need for a landing page to direct people to while they work on opening their market. We put together a great landing page for them that is helping connect them with vendors and other people who need information about the market. The site is full of movement and green colors to reflect the “green” sustainable nature of the market. We love this website and the concepts behind the market!

El Caporal

This was a delicious rebranding and redesign project!! Fabian with El Caporal, The Ville Taqueria, and Del Blanco Cheese came to us with a need for a website update for his authentic Mexican reastaurant. We were able to put together a bright, colorful website with full interactive menu that matched his design ideas exactly. Our affordable website options are perfect for small businesses, new restaurants, and more! Call us today to get a quote for your business website.

Total Restoration Group Louisville

Samantha was starting a new business for her mental health therapy practice, Total Restoration Group Louisville. She came to us and we were able to put together a simple website that promoted all of her services and targeted her audience. The site is set up to funnel visitors to goal conversions while maintaining design aesthetic. The cool slanted background adds to the design and draws the eye down to the contact forms, increasing goal conversion and appointment setting.

Spencer County Physical Therapy

Becky and Lisa from Spencer County Physical Therapy were in need of a website redesign. We put together a simple, yet informative, website to show off all the great work they do with physical therapy. The great thing about websites and the internet is that small businesses can compete with larger corporations, and we were able to create a site for Spencer County Physical Therapy that put them on an equal playing field with larger hospital networks in the region. If you need help with your site, or want to put your new business on the internet, contact us for quick, affordable, and helpful service.

Why Should Your E-commerce Site Be Optimized?

When was the last time you reviewed and optimized your e-commerce site? If it’s been more than a year or two, it’s probably time to check in and tune up your site. All the work that you do to bring traffic to your site is wasted if people find its appearance dated or don’t have a good experience. You want people to glide effortlessly through your sales funnel, not meander or get lost in loops that don’t lead them where you want them to go.

Your brand has probably evolved since you built your site, and you want to embed your current branding deep in every corner of your website — including the product pages and shopping cart. But even if your brand hasn’t evolved much since you last optimized your site, the internet probably has. Your customers are comparing their experience on your site to their experience on e-commerce giants such as Amazon and Wayfair, and they have high expectations that can’t be met by technology from three years ago.

Check out this infographic on e-commerce optimization for a quick overview of the importance of optimization. The graphic covers a range of topics from how to tell if your site needs optimization to which optimizations are most commonly needed. It also discusses building optimization into your business model and includes a concise list of items to review on your site. If you’re looking for more detailed information, download this free e-commerce optimization whitepaper from CopyPress.

Is There a Goldmine in Influencer Marketing?

For the love of short stories, I’ll go ahead to say, “yea, there is a goldmine in influencer marketing”. As a matter of fact, it is a relatively untapped goldmine. While the majority of internet business owners are channeling resources into driving traffic from SEO and social media ads, the minority are reaping the rewards of affordable influencer marketing.

You might be asking “what is influencer marketing?” Influencer marketing is a form of digital marketing where internet business owners (mostly those with products to sell) hire highly influential social media users to promote their stuff to their followers or audience. It’s similar to paying an email marketer with a large email list to blast emails about your business his contacts for a fee. Like every other form of internet marketing, you must find a winning strategy to reap the full benefits of influencer marketing.

MOST COMMON FORMS OF INFLUENCER MARKETING

Testimonial Video

Nearly every social media platform allows the upload of multimedia content — including videos. Influencer may upload a testimonial video explaining and narrating a sales-oriented description of product or services being advertised. This strategy works effectively since videos are maybe the most contents out there. The use of testimonial videos is usually the priciest form of influencer marketing.

Shout Outs

This is the most common form of influencer marketing and is often less expensive. All it takes here is a shout out to the product, service, website or social media page of the client. It comes as a text post for Twitter & Facebook, or picture post for Instagram. Shout outs are good for a low budget campaign.

RECOMMENDED STRATEGIES TO ADOPT

Research The Influencer’s Followers/Audience

So much as influencer marketing can guarantee engagement, you do want to make actual sales. If you hire an influencer with followers over 40 years of age and advertise fidget spinners, you’ll get views but maybe zero sales. Age range is just one of many factors to consider; gender, interests and hobbies all count here. An easy way to find this out is looking into the public profile of prospective influencer, his followers probably like what he likes. So, as much as you can, do a quick research into prospective influencer’s followers to see if you are a good fit.

Let the Campaign Run A Little While

This is important if you’re just getting into influencer marketing. Shell out a few bucks to let the campaign run for a while, at least, a week. While you’re at it, be on the lookout for days and hours that sell better than others. This knowledge will come in handy in helping you spend more effectively in the future.

Remember how we started off saying influencer marketing is relatively untapped? It means unlike most opportunities on the internet, there is no sign of saturation yet. It is totally affordable and effective. There’s no harm in exposing your business to an extra source of traffic.

 

Phil Van Hooser

Author, leadership development trainer, and leadership keynote speaker, Phil Van Hooser, came to Design Web with a need for a brand new website which would showcase his keynote addresses and books. Design Web created a great design that funneled people into a path to either purchase the books, or book Phil for an event. We also worked closely with Phil and Susan Van Hooser to make sure that we satisfied all their needs and created a great-looking website for them. If you are looking to funnel your website to create sales and leads, Design Web can help, just like we did with vanhooser.com!

Cheap Websites vs Affordable Websites

At Design Web, we pride ourselves on our ability to provide the most affordable websites in Louisville. That doesn’t however mean the same thing as the cheapest websites in Louisville. What is the difference between a cheap website and an affordable one?

A cheap website is just that – cheap – made from cheap materials with only the most basic functions. You might ask what do you mean by cheap materials? Aren’t websites just a little bit of information online? Well, the short answer is that they are and they aren’t. While your site may be just a few files, it depends on a variety of support items to exist. Hosting for example; hosting is where your website lives. Think of hosting like a storefront you lease for your website, just like a business storefront. Different hosts have different service options. Some hosts offer shared space, which can reduce your cost, but comes at a price. Shared hosting is fine if you have a few good neighbors, but cheap webdesign services tend to overcrowd their hosting with any site that comes along. What does that mean for you? Unfortunately, that means your visitors will get turned away more often.

Another aspect of cheap web development is speed. All it takes to lose sales and valuable clients is 3 seconds. Studies show that if your site doesn’t come up in 3 seconds, you can lose up to 70% of your visitors. Even the most loyal customer will move on to another site or service if they think your site takes forever to load. Why is overcrowded hosting bad? Much like an overcrowded apartment building, an overcrowded hosting provider means you will always be competing for resources, resources like bandwidth. Bandwidth is a lot like parking spaces and road frontage for your business. You only have so much bandwidth to serve your customers before service starts slowing down and space is filled up and people start getting turned away. With overcrowded hosting, you also run the risk of being taken down by any negative site that shares your network/IP neighborhood. Like having a fire in an apartment, the entire building has to be evacuated until the issue is solved. If one site on your shared host gets taken down or attacked, all sites on that server could potentially be taken down. It could be down for a few minutes, or it could be down for days. Once your site goes down there is nothing to do but wait.

Another aspect of cheap websites is what type of underlying CMS or coding that is used. Most businesses do very well working on a Drupal or WordPress website, which are fairly easy to maintain and set up. Cheap websites are typically set up on a Squarespace, Weebly, or Wix platform, which is not beneficial to the client. These websites are poor for SEO, or search engine optimization. This means that you will rank much lower than a similar site built on a professional CMS platform if you go with a drag-and-drop website generator. These sites also charge monthly for their services, sometimes meaning that you pay more over time than you would if you went with a one-time payment for a professional, affordable website. Lastly, these websites never give you ownership of the site. If your third-party site generator suddenly goes bankrupt, you will lose your website. If you decide to move over to another hosting company, you also lose your website as it is non-transferable.

There is a lot to be risked in going with cheap over affordable. At Design Web, we pride ourselves as having the most affordable websites in Louisville. We never cheap out, and the websites that we create are just as good as the big name agencies. We have professional web developers who can match, function-for-function or design-for-design, any website created by the big name agencies, at half the cost. The difference is our low overhead. We don’t have huge art pieces in our lobby, or top-shelf liquor bars in our office. Sorry, that also means no pool tables. What we do offer are the best websites in town at a fraction of the cost. Come find out more about our amazing websites and get a quote today!

SSL Certificates

Have you had a pop up saying “Insecure Connection” or received an email warning saying that Chrome will show security warnings on your website? You need an SSL certificate! You can usually contact your hosting company, and, for a fee, they will install a new SSL certificate for you.

What is an SSL Certificate?

SSL Certificates are small data files that digitally bind a cryptographic key to an organization’s details. When installed on a web server, it activates the padlock and the https protocol and allows secure connections from a web server to a browser.

The main reason SSL is used is to keep sensitive financial and personal information sent across the Internet encrypted so that only the intended recipient or viewer can understand it. This is important because the information you send on the Internet is passed from computer to computer across the web to get to the final destination server. Any computer between you and the final server can see your credit card numbers, usernames, passwords, and other personal information if it is not encrypted with an SSL certificate. When an SSL certificate is used, the information becomes unreadable to everyone except for the server you are sending the information to. This protects it from hackers and identity thieves.

Installing your SSL is just the start. There may be elements on your website that are insecure and need to be converted over to https. This is a fairly simple process of finding the offending file and changing the location. How can I tell if my site is SSL secured? A simple test can show you. Type in your domain name, but instead of the normal http:// change it to https://
If you receive an error message, then your SSL is not set up properly or you do not have an SSL certificate on your site.

If you think you would like an SSL certificate for your website, and just feel overwhelmed by it, Design Web can usually install your certificate for under $100. Contact us today to get started!

JML Infotech

Jeff Disney with JML Infotech came to us with a need to start up his new small business doing IT services for Louisville, KY and surrounding areas. We were able to put together a website that displayed all of his information in a way that led users to call, email, and connect with him to get managed IT services, data backups, and networking needs.