5 Rules to Hiring the Best Graphic Design Company in Kentucky

Kentucky is the 34th most populous state in the US currently with an estimated growth rate of 0.47%. Over the years, the state has demonstrated a gradual urban growth even though half of the population live in the rural areas.

If you’re among the growing small businesses, then you’d likely be considering how to expand your enterprise online and otherwise. The first step is of course finding the right skills, in particular a graphic designer, who can help you transition to the online space and establish your brand.

By finding the right graphic designer who can capture your company’s voice, standing out becomes easy. But that means you have to do the research to find the right one for you. It takes a bit of work but if you follow these rules you’ll be working with your designer in no time.

Check Out Their Portfolio

Before you even begin working with a designer, you should ask to see their portfolio. By seeing work they’ve done before, you can decide if they’ll be able to represent the image you want to portray with your business. Ask yourself:

  • Can they capture your voice?
  • Do they accommodate a Kentucky audience?
  • What clientele did they work with before? And do you think they’ve represented these companies well?
  • What’s their success rate?

Based on these answers, you’ll be able to see if their work will rival other designers’ work in the Kentucky urban sphere as well as online.

Simply looking at their design portfolio isn’t enough either. Ask your designer where they got their inspiration from. By doing this, you can evaluate whether their ideals match with your own. If they do, your designer will be better at representing your company’s brand image.

Ask to See Their Contract

Contracts often contain small details that could land up damaging your company if you don’t understand them properly. Even if you need to discuss the contract with a legal advisor, make sure you understand every word so that it doesn’t cause any issues in the future.

If your designer doesn’t have a contract, you should write one yourself or hire a professional lawyer to create a contract. It’s for both parties’ benefit. This will help to cover any additional costs that you might face and will protect you in any legal situation. It’s also an effective means of clarifying Copyright Laws at the beginning of your collaboration so that everyone is on the same page.

Research Their Skills

Before you employ a designer, it’s useful to research skills that one should have so that you can be ensured that your designer is up to the task. The more knowledgeable the designer is about marketing trends, the more likely their work will appeal to your target market. As a business designer in Kentucky, your designer also needs to have an understanding of the state’s diverse culture and incorporate it into your design such as people’s faces, art form, or images.

Various skills can add to a designer’s talents, such as:

  • Sales intelligence
  • Math marketing skills
  • Awareness of social media trends

When it comes to your website design, it’s important that your designer has enough training to make it visually appealing. He or she must be skilled enough to capture the image of your business in its Kentucky environment and translate that into beautiful graphics for marketing channels.

You Must Be Prepared to Do Some Work

Even the best designer in the world can’t create branding for your company if they don’t know anything about your business. Before you meet up with potential designers, write up a brief that states exactly what you’re looking for from your designer:

  • Do you want your business to be more professional or quirky?
  • Must it capture the online audience only?
  • Or perhaps you want to cater to the laid back rural community?

If your graphic designer understands the values and image you’re trying to portray, he or she will create designs that capture this image more successfully.

Start with a Trial Project

Creating logo designs are small projects and often inexpensive so a useful way to test potential designers is to ask them to create one for your business. Your logo is very important because it’s what most people associate with your company and its values. If a particular designer is able to capture your company’s image perfectly in a logo, they’re very likely to tackle your other design projects as effectively.

This is a simple way to determine the differences between designers. It might cost a bit of money but it’s better than losing even more cash when it turns out your designer isn’t suited for your company.

Conclusion

Because the online and offline audience are in the millions, your website and logo need to make an impact otherwise you’ll be lost among the other startups and boutiques. By finding the right designer, your marketing needs can be sorted. Are you ready to see magic happen in the state of Kentucky?

 

Author’s Bio:


Alicia Rother is a freelance content strategist who works with small businesses and startups to boost their brand reach through creative content design and write-ups. You can connect with her here.

Designing a Real Estate Website that Generates Actual Leads

Edwin Deponte takes over our blog this month to discuss the real estate websites. Thanks Edwin!

Recent surveys observed that out of 6 million houses sold in 2017, 51% of the buyers found and purchased their dream homes online. It just shows how the real estate industry is expanding. And the sooner you start using a website to sell real estate, the better off you’ll be.

Still, starting your own real estate website and giving it a snazzy design and branding won’t be enough to help you thrive in the industry. You see, home buyers and sellers these days have particular expectations when it comes to real estate. You’ll need to add a few other components if you want your online real estate platform to generate leads, some of which are listed below.

Area Profiles

People rarely look properties up by state or city when visiting real estate websites and house-hunting; they check out communities and neighborhoods instead. Thus, your site needs to list out specific area profiles to make it easier for your potential clients to find what they’re looking for. Doing so will also give your website an advantage SEO-wise since the keywords, links, and videos you put on it can help your site become visible easier.

Agent Profiles

You also need to set aside a page for your profile. A real estate website is only as good and credible as the agent that represents it. Not only will real estate agents act as the face of your online brokerage, but they’ll also help your platform build relationships with your target audience (since it allows buyers and sellers alike get to know you better). Moreover, you can spruce your website up even further by including testimonials, listing active and sold properties, and adding your bio and contact info.

Integrated Community Data

Good real estate agents can sell you a home, but the great ones will offer you a lifestyle. By integrating community data and offering lifestyle in your real estate website, you’ll be able to gain an edge over your competitors. For example, if your platform lists a Tagaytay condo for sale, showcase to your target audience the schools, restaurants, and other notable spots nearby. That way, you’ll not only demonstrate your expertise regarding Tagaytay, but you’ll also be able to give your potential clients a glimpse of the lifestyle the condo can provide.

IDX and MLS Search

Integrating multiple listing services (MLS) and internet data exchange (IDX) search engines will help your real estate websites hold its own in the frontlines of the real estate industry. For one thing, it can combine all your multiple listing services into one seamless search engine. And for another, it can help visitors find open houses with community features. MLS and IDX will also help your target audience locate customized neighborhoods, as well as conduct a polygon search and have the results displayed cleanly with a side-by-side map view.

In Summary

For your real estate website to achieve success in the industry, you need it to generate leads regularly. By adding the components listed above, you’ll be able to drive, traffic, keep visitors engaged, and provide multiple points of conversion, allowing you to generate as many leads as possible.

Featured Image: Pixabay.com

Author’s Bio:


Edwin Deponte is a motivational writer who is also passionate about Social Marketing. He believes in others’ abilities and tends to bring out people’s hidden potentials through his words of inspirations and motivational articles.

Reel Fly Girls

Samantha Heavrin came to us with her business idea – creating a website that could sell fly fishing gear to women, as well as being a resource for women who fish and love outdoor adventures. We were able to put together a great design that not only told her story, but sold her products.

Samantha put together a fantastic brand with Reel Fly Girls showing women who love adventure and recognize that being the best student, wife, mom or boss means taking time to care for themselves. The focus of the site was for selling fly fishing apparel, but the gear can be used for any outdoor activity, or even for a night on the town after the sporting fun.

Nationwide Services, LLC

Nationwide Services, LLC works with moving large machinery and entire factories, as well as dealing in scrap and other industrial services. We put together a website that would help boost their search presence and increase their reach to clients. Not only did we help Nationwide Services with a website, but we also helped conduct an SEO campaign that increased search ranking and their business online.

Our campaign is helping to increase the search ranking of the website, as well as increasing the position zero, meta data positions, and other business information for the business.

LaMancha 5k

We redesigned the front and back end on the LaMancha Critter Crawl 5k website so that it would function more smoothly and be easier to edit for everyone involved.

We put together the original LaMancha Critter Crawl 5k website a few years back, so it was time for a major renovation. We completely changed out the structure of the site, but we were able to keep all of the content that everyone was using on the site. This resulted in a smoother experience on a much faster-loading site. This also provided a backend so that the organizers of the race could update and maintain the site as they wished.

For event management websites, race websites, or any sporting event website, you can count on Design Web to win first place.

Dettman Law

We worked with Brian Dettman of Dettman Law to put together a great site that would work for his law firm. The site includes a large list of services he offers, each with its own landing page to increase specific SEO on the site for that particular keyword and/or keyword phrase. We also created a back end of the site for easy editing, addition and removal of posts, pages, and other content.

Review from Brian Dettman –
“From start to finish Jael and Sean were great. I hired them to create a new website for my law Firm. They were prompt, available, and responsive when I had questions or input. They didn’t try to tell me what I wanted, but instead helped game plan what I was looking for. I highly recommend them.”

What Makes an SEO Company so Special for a Small Business

Brittany Wolfe takes over our blog this month to discuss the search engine optimization and small business. Thanks Brittany!

SEO has become the new sensation to the marketing world. However, there must be several people who are out to find the answers that what makes an SEO firm so unique that the small firms are choosing them over traditional methods of advertising and marketing.

We all are aware of the fact that SEO helps small business owners to create the fastest, user-friendly and robust way to interact with the infinite customers in minimum time. With all the cut-throat competition, it is impossible to get the top ranks on the SERPs. Here are the top reasons that will ease your quest in finding the viable answer to “Why small businesses should hire the best seo company in NJ.

Move Ahead from the Competitors

The counting will never end of your competitors who are selling products in the perfect competition. Meanwhile, making a name and fame among the tough competition becomes more arduous. The primary factor to reach the top of the race is to reach your audiences first.

If you are entangled that how your competitor is ahead of you? Then, we must unfurl you that they are using SEO to boost their success. Therefore, it is time to utilise the services of SEO companies to achieve higher organic rankings. You can have your team of SEO experts but as you are new to the business then save your money and recruitment- energy by outsourcing to it.

Your Audience will Find you

In the diverse customer market, some uncountable customers are in search of the exact product that you are selling. However, they will swap to your competitor’s website if they will not see your website on the top SERPs results. Therefore, to never miss a loophole, you should hire the best seo company in NJ. They will ensure that your potential customers will find you when they click on the search button. For adding more connotation, you should know that the top 3 seach positions get 60% of all traffic.

You will Notice more Traffic.

The main aim of the seo company is to increase the traffic on your website because when people are visiting sites, they are likely to purchase it. In simple terms, visibility means traffic; transport means leads and more leads means more sales. It is impossible to open your store 24*7 but, your online store is the all-time sales expert. Therefore, it should continuously be functioning to deliver secure access.

Brand Identity

No matter how much you invest in your business, if your potential customers don’t know your identification than it is worthless. To hold you up among the voguish brands, a seo agency is very important. Along with this factor, there are other perks of having a brand identity. Accordingly, the brand becomes a hallmark of quality. Customers feel more secure with a company who is known by many.

Better Impression

Just search something on the Google, how you feel about the snippet you are reading? You will feel more secure and confident about the company’s website which is appearing in the snippet. In simple words, if your snippet is clear and inspiring, you have more probabilities of getting more clicks.

Conclusion: We hope that the points mentioned above have cleared you why SEO agencies have become so crucial for our lives. Also, benefit your new company with the SEO services to become a known brand from no brand.

 

Author’s Bio:


Hi, I am a content writer & blogger at Red Dash Media. And apart from blogging frequently at work, I am into reading, writing poems in the comfort space of my home. Hey, did I tell you that I also like to go trekking with friends when in the mood to explore nature and then post all those adorable pics from my adventure on my Instagram handle!

Contact me via email – brittanywolfenj@gmail.com

Ways Web Designers Can Add Value to the Open Source Community

Edwin Deponte takes over our blog this month to discuss the open source community. Thanks Edwin!

Web designs in the Philippines and elsewhere are one of the crucial factors that can either make or break your website. With numerous designs to choose from, it is indeed one of the hardest decisions that any developer and designer must make. Good thing there are softwares like open source that can aid them to choose what kind of design that they can do.

Whether you are a web developer or a web designer, here are some of the things that you can add value to the open source community.

Create collaboration

It is indeed true that in an open source community, you will never feel the professional vibe. Instead, what the open source community provides is collaboration with one another. With this in mind, what it can greatly offer its new and old members is the opportunity to have that sense of individuality and creativity – which in turn, what makes them as one.

However, being involved in this community does not mean that they compete with one another. Hence, it brings them all together and binds them to create another design that will help both present and future community members as its main goal is to give solution – to them and to their clients.

Share unlimited resources

Given that the open source community helps one another to craft new creations and bring more solutions, these efforts will result to having unlimited resources from the community. This is because each member will develop and enhance each product, which in turn, will help to support existing users and customers. In short, if a solution is needed, the chances are high that someone will create and develop it.

Promote freedom

Another thing that makes the open source community a great place for web developers and web designers is that it is free for all to use. With this being said, there are a lot of developers and designers that use this software – which in turn, gives a lot of room for flexibility. If there are moments that you are not satisfied with your current developer’s work, there are other developers and designers that can do the work for you. However, just be careful to whom you will give your work to. Always make sure that you get the right one so that you will avoid hassles and delays in the long run.

Practice flexibility

Since the open source community is free for the public, this means that it does not have the limitations and constraints for web developers and web designers to customize it the way they like it. With this in mind, personalizing and configuring the design and the codes means that you can freely customize it to your liking has no limit. As a result, you can configure it as much as you want.

Reduce costs

The open source community is, of course, free of costs as it is open for all to use. The only thing that it will cost you is the effort and labor that you exert in it. With this being said, you can allocate your funds to something else – whether it may be a brand new computer, the latest software that you can use, or with an expert developer and designer that can do the job.

Key Takeaway

The open source software is indeed a great and effective tool that you can use in order for you to create the design that you want – from websites to web designs. For this reason, it is a must that you have this in your arsenal to ensure that you will have unlimited ideas and knowledge about websites and web designs that you can customize and modify.

Source of Featured Image: Pexels.com

 

Content Sources:

https://www.commonplaces.com/blog/benefits-of-building-a-website-with-open-source-software

 

https://artversion.com/blog/the-benefits-of-using-open-source-technologies-in-web-development/

 

https://www.designer-daily.com/the-benefits-of-open-source-software-for-web-design-61286

Author’s Bio:


Edwin Deponte is a motivational writer who is also passionate about Social Marketing. He believes in others’ abilities and tends to bring out people’s hidden potentials through his words of inspirations and motivational articles.

Top Web Design Trends for 2019

Let’s be honest, web design trends are moving much faster than most people would like but at the same time, the world is a much more beautiful place with some of the latest tends out there. It’s true, automation is slowly improving the online world and with unique illustrations and more detail, websites in general are a lot easier on the eye.

But what can we expect in the upcoming year in terms of web design trends?

Let’s take a closer look at the facts and some of the most effective web design trends for 2019:

Top Web Design Trends for 2019


Mobile First and Everything Else Second

Web design is changing at lightening pace and even the word “responsive” can seem a little outdated. Now, that’s not to say responsive no longer matters but simply top point out that websites need to be far more than just responsive to stay relevant and efficient in 2019.

On the other hand, progressive advancement and graceful degradation sound a little more contemporary or up-to-date. More importantly, the comparison between these two give reason for thought in the same way that responsive design did just a few years ago.

As you know, responsive web design simply means that a website will fit the screen and change according to various devices. Needless to say, this improves and simplifies the user experience.

Progressive advancement refers to a process in which the website is designed for lower browsers in a very basic form and then improved upon to make the site more advanced for tablets and PC. Meanwhile, graceful degradation starts by creating an advanced version of the website on desktop and then simplifying this experience for browsers with a lower capability.

However, the problem with graceful degradation is that designers are severely restricted when they start work on the mobile version. After all, they are now stripping down a superior design and creating a simpler version which merely resembles the original without the same functions.

For this reason, mobile first is the way forward in 2019 and the best option for web designers who want to create the ultimate mobile experience and then go about upgrading this even further for desktop.

Chatbots for Interaction and Discreet CTA’s

If you’re like me, you think that artificial intelligence is highly effective and if you listen to Elon Musk, you might even think it’s about to take over the world. Whether AI takes over the world or not, chatbots will be highly important to web design in the upcoming year.

You see, there is now an entire industry dedicated to chatbots and experts predict a market value of $1.3 billion just five years from now. In fact, most major companies and websites are already using chatbots from Facebook and Ebay to a deep black hole called Amazon.

But why are chatbots so important for web design?

Chatbots improve and increase user engagement. If designed the right way, these chatbots are highly effective at retaining customers and providing valuable information without delay. That is to say, conventional customer service is unable to match the speed of chatbots and as long as the information is accurate, most customers care more about receiving this data rather than how it came about.

As if that’s not enough, chatbots are thought to be less intrusive than a standard call-to-action (CTA). After all, most people are tired of the same old prompts to register, signup or buy now and more likely to interact with a useful chatbot through which they can find the most relevant information.

Long Form Content and the Slow Death of Sidebars

When Google released the Medic Update this year, it showed a clear preference for websites with long form content. Interestingly, long form content was often the most confusing and infuriating to read! However, times have changed and as the speed of internet continues to increase, it’s much easier to publish this type of content without it appearing like a slow and cluttered mess.

At the same time, web design can certainly enhance the experience and one way to do this is by using wide pages with less clutter on the screen. Yes, this includes the beloved sidebar and as we move to mobile first, we might be witnessing the slow death of the sidebar completely.

As you know, search rankings are essential for every website and so the importance of simplicity needs to be respected going forward. With this in mind, imagery and infographics are certain to become even more important for long form content and essential for containing a ten-page article within just two or three pages.

Although long form content is usually the product of a writer, web designers will need to respect this trend in 2019 and keep things simplified – especially when it comes to a blog.

Typography for Increased Personality

You might be familiar with Buzzfeed or Mashable and the large typography they use between images. There was a time when large letters and elegant font would have been unacceptable for most websites but opinion has clearly shifted and custom typography is on the rise.

You see, at a time when content is everywhere and saturation is high, typography is now one of the quickest ways to make a web page stand out. It’s true, you need interesting content to capture the reader’s attention but custom fonts can bring even more personality to the words and create a much stronger bond with readers in the process. As if that’s not enough, contrasting fonts can be used for headings and sub-headings and we all know how much Google likes to see a clear and structured set of headings.

In case you might be asking yourself, the likes of Buzzfeed or Mashable are not great examples of this process but for a little inspiration, click here or here or for something more retro – here!

Custom Illustrations for Story-Driven Content

Just a few years ago, Instagram Stories amassed more than 100 million users within a month and more than 300 million monthly users just a few years later. It was the start of a meteoric rise for the platform and pretty much the end of Snapchat. In fact, recent studies show that 45% of professional marketers are now utilizing Instagram as part of the content marketing plan.

But why am I telling you this?

Well, story-driven content was the most successful marketing tactic last year and there’s every reason to suggest this trend will continue. More specifically, an image is worth a thousand words and custom illustrations are the perfect tool for storytelling.

With this in mind, you should see that web design with integrated custom illustrations is far more likely to increase engagement. What’s more, custom illustrations tend to increase dwell time which is highly important for search rankings. In other words, the longer an online user stays on a certain page, the higher Google will rank this page in search results.

At the same time, custom illustrations just look better and while they tend to be more memorable than text, they are often more accurate when it comes to portraying a certain message or identity for the website.

Either way, custom illustrations are already popular and this trend is sure to continue in 2019.

As you can see, web design trends continue to change and there is now a clear preference for function over form. In other words, websites and procedures might look really nice but without the right functionality, they serve as little more than negligent distractions to the average online user.

Function Over Form: Development Vs. Design

The terms web development and web design are often confused and thought to be one and the same thing. The roles that are involved in each of the niches are often thought to be composed of similar elements. Although, it is true that some factors have to be considered by both the parties in order to reach a consensus since web development and web design are both interdependent. The fact remains that both of these two lines of work that are crucial to the formation of a website are actually starkly distinctive from each other. When it comes to the roles associated with web development vs. web design, both differ from each other on various grounds.

What is Web Design?

Think of web designers as artists that help in building a story or an idea into something that can be presented in a visually appealing aspect. They help build a layout for a website that achieves the client’s vision regarding the user experience of the website. A web designer is a person who is responsible for how a website looks and feels. A web designer does a job that is similar to an architect building a plan before starting construction on your house. The web designer is the person who draws out the initial layout of the website (just like the plans of an architect) before a web developer can input his efforts to develop (similar to the construction of the house) the website.

The role of a web designer is not as easy as it seems. They have to create the initial impression that you would have when you visit a website and, along with it, integrate the elements of user experience in order to create an environment which appears to be welcoming. They have to transform an idea into a design that can be used while also serving the purpose of being a great user interface. They also have the task of creating a site that catches the attention of the user. If the website fails to adopt a well-knit design strategy before the beginning of the project, then it is sure to fail. In today’s day and age a web designer enjoys the same respect as a web developer because it has been realized that great coding would be futile if the user experience that complements it is not done properly.

The elements of typography, colors, design, aesthetics, textures, unity, branding, user experience, user interaction, and emphasis all come under the purview of a good web design. All of the visual elements that are capable of making a website look great while also serving the goals of the client, whether that is lead capture, promotion of an event, or ecommerce. Web designing applications include programs like Adobe Photoshop, Illustrator, Mockplus, and UXPin can be used to help build up the user experience of a website.

What is Web Development?

Web developers are those people who are capable of transforming the design aspects of a webpage into a live and functional website that is actually capable of working. Different kinds of software tools and web languages that are used for programming and coding are utilized by web developers in order to create a functional website.

Even web developers are divided further into two consecutive sub-categories. These two categories are namely back-end developers and front-end developers.

Front-end developers are those people who have some knowledge in both the fields of developing and designing. They are the connection between a back-end developer and a web designer. A front-end developer is responsible for building up the interface of the website and making the website interactive in order to connect the layout at the user’s end along with the back-end servers of the website. The most important programming languages that are used by front-end developers include HTML, CSS/SCSS, and JavaScript (JQuery, React, Angular, and Vue being the most popular libraries and frameworks).

Back-end developers, on the other hand, are those developers who are responsible for controlling the requests and the server data of the website. Most websites which consist of dynamic data as part of their database require services on the back-end. If a website is designed to serve the purpose of storing user information and making said information available at a later stage, creating and managing a back-end database is intrinsic. Database connections are required in order to manage such queries and back-end developers take help of programs like ASP.NET and PHP in order to write these kinds of database queries in MySQL, SQL, MongoDB, or other database languages.

Function over form: Web Development vs. Web Design

When you talk about form of an object, it basically refers to how the object looks, or what visual features it possesses. In the world involving the intricacies of building a website this aspect refers to the web designing department. On the other hand, function of an object refers to the purpose that the object aims to serve. In the world of websites, web development is the department that best describes this term.

In the words of the famous American architect Louis Sullivan, “Whether it be the sweeping eagle in his flight, or the open apple-blossom, the toiling work-horse, the blithe swan, the branching oak, the winding stream at its base, the drifting clouds, over all the coursing sun, form ever follows function, and this is the law. Where function does not change, form does not change…It is the pervading law of all things organic and inorganic, of all things physical and metaphysical, of all things human and all things superhuman, of all true manifestations of the head, of the heart, of the soul, that the life is recognizable in its expression, that form ever follows function. This is the law.”

What these words try to mean is that whatever be the entity, it is always the functionality of that entity which decides how the entity shall be formed. Modernism has impacted these philosophies and therefore led to the conception that it is the functionality of an object which decides how it should look. Even in the world of building a website, this notion holds true whereby it is the function of a website that decides how a website should look like or how it should be formed.

It is true that designing, in most scenarios, involves designing the website first before the developing is started. However, every time a web designer designs a website, he/she has to keep in mind the function that the web page is being designed to serve. A web designer must keep in mind the basic interactive experience that the web page must provide and the features that need to be highlighted in order to allow the users to do a particular task on the webpage. Therefore, it is without doubt that a web designer must always design a web page depending upon the factors that are most important to its functionality and thereby shape the webpage to look a particular way that best serves these functionalities. The web developer simply tweaks the web page at the end of the designing process to enable the functionalities that the web page has been designed to serve in the initial place. Hence the function is always considered before the form and the entire webpage is designed based on that, only to be programmed later to activate those functionalities. Therefore it can be easily concluded that in the debate of web development vs. web design, function always triumphs over form. This is especially true when you look at the goals of the client and the user interaction on that website. If a website has not been coded and optimized for SEO will not rank and will not draw visitors to it. If a website has not been optimized for user interaction, then the visitors who do come to the site will not give information or buy your product.

Many times designers use client sites to pad their design portfolios and win design awards, but this does not benefit the client at all. A pretty website will not generate as many leads or sales as a fully-functioning, optimized, and user-friendly site.