How To Increase Video Visibility On TikTok – Effective Guide For Marketers

TikTok is a rapidly growing social media platform in the world, and it has now reached nearly 800 million active users per month. It is more valuable for creators, marketers, businesses, advertisers, and influencers to develop your marketing growth and increasing following. 

TikTok provides lots of ways to enhance your followers and get maximum reach. TikTok is amazing for short-form videos up to 3 to 15 minutes. Currently, the platform offers a new opportunity for users to create up to 1-hour videos. 

In this article, we’ll discuss the effective guide to increase your video visibility and get maximum growth. 

Before we enter into the man topic, you can see some valuable facts about TikTok: 

1. TikTok has 800 million active users per month. 

2. Over 62% of TikTok users are aged between 10 to 29 years. 

3. On average, TikTok users spend 858 minutes per day on the app each month. 

4. TikTok generated 1 billion dollar revenue in 2020. 

5. Currently, TikTok is available in over 150 countries in 75 languages. 

6. 68% of TikTok users like to watch other users’ content. 

7. 90% of users access the TikTok app every day. 

8. TikTok gains an average of 1 billion video views each day. 

9. TikTok has been downloaded over 2 billion times on both the App Store and Google play store. 

10. Many users use TikTok to find entertaining and funny content. 

#1. Use TikTok Business Account:

A TikTok business account helps businesses to build brand presence, grow their business with different tools, and view real-time metrics of content performance, audience demographic, profile engagement, and more. 

To set up a TikTok pro account; 

  • Go to your TikTok profile page. 
  • Press the three dots icon in the upper right corner. 
  • You can reach the settings and privacy tab. 
  • Select the manage my account option. 
  • Choose to switch to a Pro account and follow the instructions. 

Your TikTok business account will be ready to access by clicking the same three dots at the upper corner of your profile and selecting the analytics option. You can see many valuable data includes, 

  • Your followers and audience demographic
  • Current engagement and growth status. 
  • Perfect days & times of your audiences are active online. 

#2. Optimize Your TikTok Profile:

Optimizing your profile is the best strategy to receive more followers to your account and engage people to watch your videos. There are several ways available to make your TikTok profile more attractive and engaging. 

If you want to get more views for your videos, optimizing your profile is the best strategy to create a successful profile. It includes, 

  1. Adding the best profile picture. 
  2. Writing the attractive description with clickable links. 

#3. Create High-Quality Videos:

Creating high-quality videos is the most effective way to capture your audience’s attention and get maximum reach. It requires the best lighting, quality camera, best background, and effective video editing software. 

  • High-Quality Camera – Use a super quality camera with the same intensity and same power. Choose the best place for maximum light effects. 
  • Attractive Background – Whenever creating a video, choose an attractive place with a peaceful environment. 
  • Use Video Editing Tools – Editing is the main part of every content, which helps users to watch your content and bring more engagement quickly. There are many editing tools available in the market that help your videos go viral on the TikTok platform. 

#4. Add Hashtags For Best Outcomes:

Hashtags are the opportunity for users to target the exact audiences and get more visibility. When you use a hashtag that is trending, TikTok will display your video to the wider people. 

Understanding how to use the perfect hashtag is essential to get more visibility and discoverability. If you use trending hashtags that are relevant to your content, it will increase your video views to the most active audiences. 

#5. Be Creative: 

Creativity is the key to get more views for your videos and engage people to watch your TikTok profile. Many people create their videos that copy from other creators. But a video with creative and valuable information gains more views and increases user engagement. 

If a trending video appears on TikTok, you can use and recreate that video in a new and different way. You can be creative in the video editing process as well as adding sound mixtures. 

#6. Utilize TikTok For You Feed:

“For You” page is the main and front page of TikTok, filled with lots of videos. It is a collection of videos based on your past behavior, such as views, likes, comments, and shares. For You feed is the best way to get more views for your videos and getting featured on the app. 

Here are some useful tips to get featured on TikTok: 

  • Post videos regularly
  • Add trending hashtags to your content. 
  • Engage audience after uploading 
  • Use compelling sounds and attractive filters.

#7. Upload Unique & Fresh Content: 

For every social network, unique content always adds value to your videos and enhances credibility. It doesn’t matter how much traffic you’re receiving on your videos and how well you are working on it. You need to focus on adding high quality and unique content to your TikTok profile. Moreover, always create and upload unique and fresh content in terms of character, idea, emotion, humor, and more. 

#8. Create Videos With Your Pets 

Everyone loves pets and animal videos on social media platforms. You can easily convert pet lovers into your followers by posting pet videos. But don’t post many videos as a pet. You can create one or two videos with your pet and upload them on TikTok every week. 

 A video with more comments engages people to watch your videos again and again. Pet videos on TikTok get more comments than other videos. So many people are interested in watching these types of videos. 

#9. Share Tutorial Videos: 

The primary goal of the tutorial video is to allow users to establish a task successfully. TikTok tutorial video gives users detailed information about your content. In addition, tutorial videos are an effective strategy to receive likes on TikTok videos and it enhances your brand presence to the large customers. Whether you’re an individual or a business, these videos are the easiest way to show your brand, product, and services. 

#10. Upload Videos At Peak Time: 

Posting videos at peak time generates more views than posting videos at non peak time. So, you have to find the high traffic time on TikTok and upload your videos at that time. According to the data, TikTok users are more active at 2-3 PM and 10-11 PM.  

You can also use a TikTok pro account and track your target audience’s active hours and days, which will display a clear database of when your audiences are more active on TikTok. 

#11. Work With Other TikTok Creators: 

Collaboration with others will increase the chance of getting millions of followers to your TikTok account. You can find other creators and influencers by using hashtags and team with them to get high views on your videos. 

Remember that working with the relevant and popular TikTok creators is the best strategy for gaining maximum reach!

#12. Make Use Of TikTok Live:

Going live on TikTok gives you a great chance to share more information through long form videos. It also helps you to connect with your real-time fans and followers directly. When you go live, TikTok notifies your fans and followers to join your videos. Then, you can easily interact with them and engage people to follow your TikTok profile. Moreover, you can easily make money through live videos and engage people to check your profile and the latest video you uploaded. 

To go live on TikTok; 

  • Open your TikTok account. 
  • Click the plus (+) sign placed at the bottom center of the screen. 
  • Tap the live option next to the record button. 
  • Give the title of your live stream and pick go live to start your session.
  • Once you complete the live stream, click the ‘X’ button to quit your session. 

#13. Ask For Engagement: 

When your content gets more likes, shares, and comments, TikTok will display your videos to huge audiences. Asking engagement for your videos is one of the best strategies to connect more people and generate positive engagement. Therefore, you can ask audiences to like, comment & share your videos and follow your profile page. 

#14. Add Best Captions: 

Are you looking for the most useful tips for your TikTok videos? 

Remember that TikTok captions help you to make the attention of your video grabbing, and it creates excellent exposure for your TikTok videos. TikTok allows users to add up to 100 characters as your caption. So, make the best and most attractive captions for your videos and profile. 

Thoughtful captions encourage people to watch your videos, and even your video quality is low! So, you can take this opportunity to show your videos in front of crowd and get featured on TikTok For You page. 

#15. Follow & Unfollow More People

Follow and unfollow is a popular method and many social media platforms use it. So, you spend 5 to 6 minutes per day and follow & unfollow TikTok users who are relevant to your industry. It will increase the chance to invite people to your TikTok profile and watch your videos. 

#16. Cross-Promote TikTok Videos: 

Cross promotion is the easiest and one of the most successful marketing strategies in the social media world. It is a simple marketing tactic that helps to expand the reach of your brand or product. In other words, it helps to connect with potential customers on other social networks/marketing channels. 

When you’re cross promoting with other platforms, you’ll increase brand awareness, social exposure, and ROI drastically. Cross promotion is considered a highly effective strategy for beginners to get significant revenue. 

Excellent TikTok Tools That Helps To Gain Instant Views:  

1. Viralyft

Viralyft is a useful TikTok tool that helps users to get to new heights. It has an attractive and dedicated interface that brings views from real and active users. 

Key features : 

  • Instant delivery
  • 24/7 customer support
  • High-quality views

2. SocialBoosting

Social Boosting offers TikTok views on your posts, which helps to grow the visibility of your videos. 

Key Features: 

  • Money back guarantee
  • 100% genuine and unique
  • Safe and secure. 

3. Celebian

If you’re looking to make your videos appear on the top feed of TikTok, Celenian helps to gain more exposure with high-quality views. They also offer a free trial before purchasing. 

Key Features: 

  • Instant views
  • Quality services
  • Amazing customer support 

Conclusion: 

TikTok is undoubtedly a fantastic platform in the internet world, giving users immense opportunities to promote their brand message to a loyal audience. If you’re trying to be popular on this platform and gain more views for your videos, you can use all of these strategies to get instant and successful TikTok growth!

Author Bio

Alison Williams is a social media content writer who works at Flatfitty. She is an experienced social media analyst. Her passion is to contribute to engaging content for authority blogs and websites. You can also visit her online at Twitter.com!

How To Rank Your YouTube Videos – 5 Steps To Get Started

YouTube is a powerful marketing platform that helps to enhance your business and brand. Over 6 billion hours of YouTube video viewed per month. Also, YouTube is the second largest website in the world. One-third of the internet audience spends much time on YouTube.

YouTube marketing is the main key to getting videos ranked on both YouTube and Google search. It makes an automated flow to find the people with your videos, which is related to your business.

In this guide, we will discuss the importance of Youtube ranking with the help of 8 tips. Once you have followed these steps, it helps you get more likes and views by ranking your YouTube videos higher on Google and YouTube.

STEP 1: YOUTUBE VIDEO NAME

Naming is an identical factor in the marketing process. Most marketers made a mistake with improper naming for your videos. This naming structure will happen in two places.

  • Raw video file
  • Video title

YouTube has the algorithm for the raw video file, which helps to find the content. If you’re not familiar with raw video titles, this guide helps to work on it.

Below are the tips to optimize the raw video title:

  • Right-click on your YouTube video and choose “Get Info”.
  • Include tags which are related to your video’s and synonym keywords.
  • Give a name the file based on your main keywords
  • Use some comments about your YouTube video.

Once you upload your file on the YouTube channel, it will automatically throughout the raw file name.

The video title should be less than 60 characters. Use keywords at the beginning of the title. Also, it must be short and descriptive and easily attracted by the audience. Don’t forget to add the keywords to your title. It helps to be an essential part of the ranking progress.

STEP 2: VIDEO LENGTH

The YouTube algorithm is based on the views when YouTube was first launched. Once you get the most views for your video and it gets a high rank. But two years ago, YouTube changed its terms and conditions. They have counted your views, but at the same time, they do conjunction with engagement metrics.

The engagement metrics are,

  • Number of seconds viewed
  • Comments
  • Social shares and Likes

These additional metrics help to cut out the false clicks from the million click farms. At this moment, it can neglect a lot of videos with less focus content. It’s better to make rich content that drives user engagement. YouTube doesn’t have any guidelines regarding video length. Any user can upload extreme video length, but we suggest creating your video at least 60 seconds.

There are two main reasons:

  1. Your video length is longer, which means you can engage your viewers. Therefore, having your videos will add more seconds to your count and increase your watch time.
  2. In YouTube policy, short videos consider the spam your videos; So, avoid making length videos. It helps boost your video and enhance your YouTube likes & subscribers.

STEP 3: VIDEO TITLE & DESCRIPTION:

The audience first lands on your page; they can see the title. Your video title should be related to your video and descriptive. The length of the title is 55-60 characters. Use keywords at the beginning or mid of the title, which improves your chance for ranking higher in YouTube search.

Many YouTubers forget this section; the most important section is a video description. Basically, you can describe your video with the help of the keywords. Also, you can add the link to your website. A new member lands on your page, they first read the description part and click the link. Your video views are great, but YouTube is merely a means to something larger. Your videos should encourage your audience to take action. That action should be clicked on your website where you can finish the marketing process.

Here are some tips for creating a video description:

  • Create a unique style! Don’t copy the content from competitors and your previous videos. Each video is different and should be treated. Write a unique description for each video.
  • The character’s length of the description section is to be 5000. Use 2-3 keywords in part.
  • Avoid placing the same keywords twice. You’re stuffing the same keywords, and there is a chance of going spam.
  • Use synonyms of the keywords in your description. For Instance, your keyword is – how to rank on YouTube videos, how to rank on YouTube videos in Google-like.

STEP 4: MAKE A PLAYLIST

Make a playlist for your YouTube channel that helps your viewers easily find your videos. It is the easiest way to segregate your content and share it with others. You can create playlists for saving the multipurpose channel.

You can make a playlist with the help of keywords. Whatever you can split that music videos, news, funny videos, and entertainment videos. It is simple to add, edit, and delete from the YouTube playlist. You will drop your videos to change the order, change the priority, and rename the playlist.

Here are the steps on how to make a playlist:

  • Start to watch the video before you can add the playlist.
  • Save the video first, and create a “New Playlist.”
  • Give the name of the playlist and select the private or public.
  • Once created a playlist, add your favorite video and again save it.
  • After that, you have to check whether the videos are added or not. Note it – add more videos to your playlist at a time.

The playlist section is placed on the left-hand column of your YouTube homepage.

STEP 5: CUSTOMIZED THUMBNAIL

YouTube offers to choose the image that suits your YouTube videos—adding a thumbnail of your videos to make the best impression for your viewers. I suggest placing a thumbnail that tells the viewers what your video is about and why they click on it.

If you want to boost your subscribers, you have to use a proper thumbnail to your videos. It is the heart of YouTube videos. Also, you can easily include the custom thumbnail and upload it.

Here are the few tips to before uploading the content:

  • The thumbnail image size should be 1280 x 720
  • Images must be .JPG, .PNG, .GIF or .BMP
  • Under 2 MB
  • Use attractive colors like Yellow, Red & Green, and use stylish fonts.

FINAL THOUGHT:

YouTube is a robust platform when you have used it correctly. YouTube Video marketing is developing, and many marketers want to promote their product in the channel. Creating unique content and standing out the right people at the right time is important for success. Don’t forget to add the above steps to your videos and start ranking in Google & YouTube searches.

Author Bio

Victoria Daniel is a social media expert and writer who is working in PixelGroovy. She is a regular contributor to well established IOT blogs and she has been into Internet marketing for two years.

B2B Industrial Supply Website

PSC Industries came to Design Web needing an entire branding plan. We took their multiple brands (Falls City Machine Technology, Graham Hydraulics, Allstate Packaging, and others) and developed a cohesive style to bring them all together.

We also worked with PSC, traveling to their many locations in the midwest, to put together multiple videos to feature their products and machines.