Reel Fly Girls

Samantha Heavrin came to us with her business idea – creating a website that could sell fly fishing gear to women, as well as being a resource for women who fish and love outdoor adventures. We were able to put together a great design that not only told her story, but sold her products.

Samantha put together a fantastic brand with Reel Fly Girls showing women who love adventure and recognize that being the best student, wife, mom or boss means taking time to care for themselves. The focus of the site was for selling fly fishing apparel, but the gear can be used for any outdoor activity, or even for a night on the town after the sporting fun.

Nationwide Services, LLC

Nationwide Services, LLC works with moving large machinery and entire factories, as well as dealing in scrap and other industrial services. We put together a website that would help boost their search presence and increase their reach to clients. Not only did we help Nationwide Services with a website, but we also helped conduct an SEO campaign that increased search ranking and their business online.

Our campaign is helping to increase the search ranking of the website, as well as increasing the position zero, meta data positions, and other business information for the business.

Dettman Law

We worked with Brian Dettman of Dettman Law to put together a great site that would work for his law firm. The site includes a large list of services he offers, each with its own landing page to increase specific SEO on the site for that particular keyword and/or keyword phrase. We also created a back end of the site for easy editing, addition and removal of posts, pages, and other content.

Review from Brian Dettman –
“From start to finish Jael and Sean were great. I hired them to create a new website for my law Firm. They were prompt, available, and responsive when I had questions or input. They didn’t try to tell me what I wanted, but instead helped game plan what I was looking for. I highly recommend them.”

What Makes an SEO Company so Special for a Small Business

Brittany Wolfe takes over our blog this month to discuss the search engine optimization and small business. Thanks Brittany!

SEO has become the new sensation to the marketing world. However, there must be several people who are out to find the answers that what makes an SEO firm so unique that the small firms are choosing them over traditional methods of advertising and marketing.

We all are aware of the fact that SEO helps small business owners to create the fastest, user-friendly and robust way to interact with the infinite customers in minimum time. With all the cut-throat competition, it is impossible to get the top ranks on the SERPs. Here are the top reasons that will ease your quest in finding the viable answer to “Why small businesses should hire the best seo company in NJ.

Move Ahead from the Competitors

The counting will never end of your competitors who are selling products in the perfect competition. Meanwhile, making a name and fame among the tough competition becomes more arduous. The primary factor to reach the top of the race is to reach your audiences first.

If you are entangled that how your competitor is ahead of you? Then, we must unfurl you that they are using SEO to boost their success. Therefore, it is time to utilise the services of SEO companies to achieve higher organic rankings. You can have your team of SEO experts but as you are new to the business then save your money and recruitment- energy by outsourcing to it.

Your Audience will Find you

In the diverse customer market, some uncountable customers are in search of the exact product that you are selling. However, they will swap to your competitor’s website if they will not see your website on the top SERPs results. Therefore, to never miss a loophole, you should hire the best seo company in NJ. They will ensure that your potential customers will find you when they click on the search button. For adding more connotation, you should know that the top 3 seach positions get 60% of all traffic.

You will Notice more Traffic.

The main aim of the seo company is to increase the traffic on your website because when people are visiting sites, they are likely to purchase it. In simple terms, visibility means traffic; transport means leads and more leads means more sales. It is impossible to open your store 24*7 but, your online store is the all-time sales expert. Therefore, it should continuously be functioning to deliver secure access.

Brand Identity

No matter how much you invest in your business, if your potential customers don’t know your identification than it is worthless. To hold you up among the voguish brands, a seo agency is very important. Along with this factor, there are other perks of having a brand identity. Accordingly, the brand becomes a hallmark of quality. Customers feel more secure with a company who is known by many.

Better Impression

Just search something on the Google, how you feel about the snippet you are reading? You will feel more secure and confident about the company’s website which is appearing in the snippet. In simple words, if your snippet is clear and inspiring, you have more probabilities of getting more clicks.

Conclusion: We hope that the points mentioned above have cleared you why SEO agencies have become so crucial for our lives. Also, benefit your new company with the SEO services to become a known brand from no brand.

 

Author’s Bio:


Hi, I am a content writer & blogger at Red Dash Media. And apart from blogging frequently at work, I am into reading, writing poems in the comfort space of my home. Hey, did I tell you that I also like to go trekking with friends when in the mood to explore nature and then post all those adorable pics from my adventure on my Instagram handle!

Contact me via email – brittanywolfenj@gmail.com

Ways Web Designers Can Add Value to the Open Source Community

Edwin Deponte takes over our blog this month to discuss the open source community. Thanks Edwin!

Web designs in the Philippines and elsewhere are one of the crucial factors that can either make or break your website. With numerous designs to choose from, it is indeed one of the hardest decisions that any developer and designer must make. Good thing there are softwares like open source that can aid them to choose what kind of design that they can do.

Whether you are a web developer or a web designer, here are some of the things that you can add value to the open source community.

Create collaboration

It is indeed true that in an open source community, you will never feel the professional vibe. Instead, what the open source community provides is collaboration with one another. With this in mind, what it can greatly offer its new and old members is the opportunity to have that sense of individuality and creativity – which in turn, what makes them as one.

However, being involved in this community does not mean that they compete with one another. Hence, it brings them all together and binds them to create another design that will help both present and future community members as its main goal is to give solution – to them and to their clients.

Share unlimited resources

Given that the open source community helps one another to craft new creations and bring more solutions, these efforts will result to having unlimited resources from the community. This is because each member will develop and enhance each product, which in turn, will help to support existing users and customers. In short, if a solution is needed, the chances are high that someone will create and develop it.

Promote freedom

Another thing that makes the open source community a great place for web developers and web designers is that it is free for all to use. With this being said, there are a lot of developers and designers that use this software – which in turn, gives a lot of room for flexibility. If there are moments that you are not satisfied with your current developer’s work, there are other developers and designers that can do the work for you. However, just be careful to whom you will give your work to. Always make sure that you get the right one so that you will avoid hassles and delays in the long run.

Practice flexibility

Since the open source community is free for the public, this means that it does not have the limitations and constraints for web developers and web designers to customize it the way they like it. With this in mind, personalizing and configuring the design and the codes means that you can freely customize it to your liking has no limit. As a result, you can configure it as much as you want.

Reduce costs

The open source community is, of course, free of costs as it is open for all to use. The only thing that it will cost you is the effort and labor that you exert in it. With this being said, you can allocate your funds to something else – whether it may be a brand new computer, the latest software that you can use, or with an expert developer and designer that can do the job.

Key Takeaway

The open source software is indeed a great and effective tool that you can use in order for you to create the design that you want – from websites to web designs. For this reason, it is a must that you have this in your arsenal to ensure that you will have unlimited ideas and knowledge about websites and web designs that you can customize and modify.

Source of Featured Image: Pexels.com

 

Content Sources:

https://www.commonplaces.com/blog/benefits-of-building-a-website-with-open-source-software

 

https://artversion.com/blog/the-benefits-of-using-open-source-technologies-in-web-development/

 

https://www.designer-daily.com/the-benefits-of-open-source-software-for-web-design-61286

Author’s Bio:


Edwin Deponte is a motivational writer who is also passionate about Social Marketing. He believes in others’ abilities and tends to bring out people’s hidden potentials through his words of inspirations and motivational articles.

5 Ways for Improving the Speed of Your Website

Jessica Kane takes over our blog this month to discuss page speed. Thanks Jessica!

In our world today, everything moves fast, from same-day delivery to instant updates. With extremely high expectations of customers, you do not even have 10 seconds to convince visitors to stay while your website loads. No one wants to spend time waiting for a page when they can just press the back button and go to another site.

The competition is getting fiercer each day and users are demanding for websites to be lightning fast. According to stats, the average load speed of retail sites is more than seven seconds when the ideal load time is three seconds at most. The few second differential costs retailers to lose billions. In fact, a delay of one second in page response can easily lead to seven percent sales reduction.

Page speed has even more implications aside from the loss of revenue and poor user experience. Your website’s slow loading also affects your Google rankings. It’s no longer a matter of wanting to improve your site’s speed; it is a need. The good news is that you can improve your website’s loading times in many ways. The top five ways are listed below:

Start optimizing your database.

Not all sites have databases, but you use one if you have a blog, e-commerce store, or any website with dynamic features, such as internal search. You utilize the database to store information, and unfortunately, it can impact the way your page loads.

One of the best techniques in optimizing your database is to add an index, which can significantly boost your page speed. When indexed, the database can locate information quicker, so it does not have to scan numerous records. Instead, it can narrow down the available data up to at least a few hundred, which aids in returning the data to the page faster than ever.

Reduce HTTP requests.

When the browser fetches a page, picture, or file from a web server, it is a Hypertext Transfer Protocol (HTTP) request. Yahoo has disclosed that these requests take up to 80% of your site’s load time. Browsers typically limit requests from four to eight connections at the same time for every domain. The more HTTP requests that you have to load for your page, the longer it will take for your site to retrieve each of them. As a result, your load time increases.

To fix this problem, you have several tactics to choose from in decreasing the HTTP requests, including:

Lowering the number of images on your website
Combining multiple JavaScript or CSS files, so they load as one larger file instead
Utilize queries for loading what you only need, such as certain images or a specific script for mobile users
Uniting images that frequently appear on your site using one sprite sheet

You do not have to perform all the methods above but following at least one or two of them can dramatically decrease the time for loading each page.

Reduce the size of your images.

Some sites, including retail, require images, which are helpful in enticing customers to engage with the content and make a purchase. More than 60% of your site’s page weight though comes from the images you have uploaded. While removing them can increase the speed of your website, most of the photos may be necessary for e-commerce, for instance.

You do not have to get rid of the photos because making sure they are appropriately sized can help significantly. A few ways will allow you to accomplish this goal, including using new formats, such as JPEG XR and WebP. These formats allow you to lessen the weight of the images by up to 50%. The best part is that the methods below lower image size without sacrificing their quality:

Use an image editor and reduce the actual size before uploading.
As with above, taking your commonly used images and combining them into CSS sprites minimizes HTTP requests required for downloading the page.
The container property’s max width should not exceed 90% of the boundary width

You can also set the images to auto resize to the maximum width (100%) and have the height set to auto.

Use CDNs

Many of your site’s users are not close to your web server. You can try to spread your content across different servers in various geographic locations, which can reduce the distance but it is too complicated. You need a viable option to implement, which comes in the form of a content delivery network or CDN.

CDNs are a group of web servers that are situated across varying locations. They help in delivering content more efficiently to the users. CDNs are frequently used for files that do not need editing (static content) once they are uploaded.

Companies usually have their own CDN, but most businesses benefit from a CDN provider. If these service providers are out of your budget and perhaps unnecessary, you can still use CND sites that have a library of CSS and JavaScript files and frameworks. These websites can facilitate hosting specific data, so you do not have to host them on your own server. As a result, your load times are much speedier than ever.

Enable caching.

When users visit your site, the elements on your page are stored in their hard drive’s temporary storage or cache. The next time they go to your site, the browser loads the page faster because it does not have to perform another HTTP request as before.

Up to 60% of your site’s visitors have an empty cache. When you enable browser caching, the first page they see will be much quicker because the elements will be stored in their hard drive. Make sure this functionality is activated on your site for improved user experience.

The primary reason why you own a site is to gain traffic and of course, make money. The flashy images and eye-catching buttons may seem trendy, but they can be detrimental. If they cause your visitors to wait more than 10 seconds, you need to optimize your site, so it runs as efficiently as possible.


Jessica Kane is a writer for Every USB, where you can create your very own custom usb drive for your brand or company.

What is AMP and does your website need it?

Jessica Kane takes over our blog this month to discuss AMP. Thanks Jessica!

The Accelerated Mobile Pages (AMP) project allows web developers to create smooth, fast-loading web pages. Created by Google in 2015, the original goal of AMP was to improve the experience of browsing the web on a mobile phone. Today, most users interact with AMP through Google search results, although Facebook has also developed a similar platform, known as Instant Articles.

The 3 Components of AMP Pages

AMP can be broken down into three core components: AMP HTML, AMP JS, and AMP Cache.

AMP HTML is basically the normal HTML programming language used by web developers all over the world with a few changes. Namely, AMP HTML adds some restrictions to traditional HTML in an effort to provide a more reliable performance. Additionally, AMP HTML also has its own unique features such as AMP-specific tags that enable unsupported features in browsers.

Much like AMP HTML, the goal of AMP JS is to improve the performance and speed of mobile web browsing. Specifically, AMP JS is focused on rendering web pages as quickly as possible. One of the key areas of optimization for AMJ pages is that AMP JS forces everything on the page to load asynchronously, which means one part of the page that is loading slowly will not slow down other aspects of the page.

Finally, AMP Cache is another key ingredient of the AMP platform that serves cached versions of AMP pages. AMP Cache improves loading speeds and reliability by serving cached versions of web pages that have been pre-validated to load properly to site visitors.

Who Uses AMP?

Due to the heavy use of AMP in Google Search, AMP was able to obtain 7 percent of all traffic to top publishers in the United States by early 2017, roughly a year after the project was officially launched. By May 2017, 900,000 different web domains were publishing AMP pages. The growth of AMP took another major leap in the summer of 2017 when Twitter started to link to AMP pages from their mobile apps.

Any third party is able to integrate in to the AMP platform as long as they comply with the protocol specifications. For example, 30 analytics companies and 120 advertising companies have participated in the AMP Project, building their own features along the way.

AMP has been so successful that even some of Google’s key competitors, such as Bing and Baidu, now link to AMP pages. Other major websites that link to AMP pages include Reddit, LinkedIn, WordPress, Tumblr, eBay, and Pinterest.

One of the key reasons for the massive adoption of AMP by the online publishing world (in addition to fast loading times) is that these types of pages also cut down on the amount of data people use when they’re not connected to a Wi-Fi router. By cutting away a lot of the junk, such as pop-ups, that are associated with the desktop browsing experience, web developers are able to also lower the literal cost of loading a page in terms of the effect on site visitors’ monthly mobile phone bill.

Does Your Website Need AMP?

At this point, AMP has become the way in which web browsing works best on mobile devices. Google has indicated that AMP pages sourced from Google Search results will load in less than one second. Third party reviews from CNBC and Gizmodo have also found large improvements in loading times when compared to traditional web pages.

To give users a user-friendly browsing experience on their mobile devices, especially when they’re visiting a website for the first time, implementing AMP is basically a requirement these days. With AMP, anyone who has their own website for business or personal reasons can be sure no one is going to change their mind about viewing a site while waiting for it to load.


Jessica Kane is a professional blogger who focuses on personal finance and other money matters. She currently writes for Checkworks.com, where you can get personal checks and business checks.

Top Web Design Trends for 2019

Let’s be honest, web design trends are moving much faster than most people would like but at the same time, the world is a much more beautiful place with some of the latest tends out there. It’s true, automation is slowly improving the online world and with unique illustrations and more detail, websites in general are a lot easier on the eye.

But what can we expect in the upcoming year in terms of web design trends?

Let’s take a closer look at the facts and some of the most effective web design trends for 2019:

Top Web Design Trends for 2019


Mobile First and Everything Else Second

Web design is changing at lightening pace and even the word “responsive” can seem a little outdated. Now, that’s not to say responsive no longer matters but simply top point out that websites need to be far more than just responsive to stay relevant and efficient in 2019.

On the other hand, progressive advancement and graceful degradation sound a little more contemporary or up-to-date. More importantly, the comparison between these two give reason for thought in the same way that responsive design did just a few years ago.

As you know, responsive web design simply means that a website will fit the screen and change according to various devices. Needless to say, this improves and simplifies the user experience.

Progressive advancement refers to a process in which the website is designed for lower browsers in a very basic form and then improved upon to make the site more advanced for tablets and PC. Meanwhile, graceful degradation starts by creating an advanced version of the website on desktop and then simplifying this experience for browsers with a lower capability.

However, the problem with graceful degradation is that designers are severely restricted when they start work on the mobile version. After all, they are now stripping down a superior design and creating a simpler version which merely resembles the original without the same functions.

For this reason, mobile first is the way forward in 2019 and the best option for web designers who want to create the ultimate mobile experience and then go about upgrading this even further for desktop.

Chatbots for Interaction and Discreet CTA’s

If you’re like me, you think that artificial intelligence is highly effective and if you listen to Elon Musk, you might even think it’s about to take over the world. Whether AI takes over the world or not, chatbots will be highly important to web design in the upcoming year.

You see, there is now an entire industry dedicated to chatbots and experts predict a market value of $1.3 billion just five years from now. In fact, most major companies and websites are already using chatbots from Facebook and Ebay to a deep black hole called Amazon.

But why are chatbots so important for web design?

Chatbots improve and increase user engagement. If designed the right way, these chatbots are highly effective at retaining customers and providing valuable information without delay. That is to say, conventional customer service is unable to match the speed of chatbots and as long as the information is accurate, most customers care more about receiving this data rather than how it came about.

As if that’s not enough, chatbots are thought to be less intrusive than a standard call-to-action (CTA). After all, most people are tired of the same old prompts to register, signup or buy now and more likely to interact with a useful chatbot through which they can find the most relevant information.

Long Form Content and the Slow Death of Sidebars

When Google released the Medic Update this year, it showed a clear preference for websites with long form content. Interestingly, long form content was often the most confusing and infuriating to read! However, times have changed and as the speed of internet continues to increase, it’s much easier to publish this type of content without it appearing like a slow and cluttered mess.

At the same time, web design can certainly enhance the experience and one way to do this is by using wide pages with less clutter on the screen. Yes, this includes the beloved sidebar and as we move to mobile first, we might be witnessing the slow death of the sidebar completely.

As you know, search rankings are essential for every website and so the importance of simplicity needs to be respected going forward. With this in mind, imagery and infographics are certain to become even more important for long form content and essential for containing a ten-page article within just two or three pages.

Although long form content is usually the product of a writer, web designers will need to respect this trend in 2019 and keep things simplified – especially when it comes to a blog.

Typography for Increased Personality

You might be familiar with Buzzfeed or Mashable and the large typography they use between images. There was a time when large letters and elegant font would have been unacceptable for most websites but opinion has clearly shifted and custom typography is on the rise.

You see, at a time when content is everywhere and saturation is high, typography is now one of the quickest ways to make a web page stand out. It’s true, you need interesting content to capture the reader’s attention but custom fonts can bring even more personality to the words and create a much stronger bond with readers in the process. As if that’s not enough, contrasting fonts can be used for headings and sub-headings and we all know how much Google likes to see a clear and structured set of headings.

In case you might be asking yourself, the likes of Buzzfeed or Mashable are not great examples of this process but for a little inspiration, click here or here or for something more retro – here!

Custom Illustrations for Story-Driven Content

Just a few years ago, Instagram Stories amassed more than 100 million users within a month and more than 300 million monthly users just a few years later. It was the start of a meteoric rise for the platform and pretty much the end of Snapchat. In fact, recent studies show that 45% of professional marketers are now utilizing Instagram as part of the content marketing plan.

But why am I telling you this?

Well, story-driven content was the most successful marketing tactic last year and there’s every reason to suggest this trend will continue. More specifically, an image is worth a thousand words and custom illustrations are the perfect tool for storytelling.

With this in mind, you should see that web design with integrated custom illustrations is far more likely to increase engagement. What’s more, custom illustrations tend to increase dwell time which is highly important for search rankings. In other words, the longer an online user stays on a certain page, the higher Google will rank this page in search results.

At the same time, custom illustrations just look better and while they tend to be more memorable than text, they are often more accurate when it comes to portraying a certain message or identity for the website.

Either way, custom illustrations are already popular and this trend is sure to continue in 2019.

As you can see, web design trends continue to change and there is now a clear preference for function over form. In other words, websites and procedures might look really nice but without the right functionality, they serve as little more than negligent distractions to the average online user.

Design Web Is Now The Only MailChimp Partner In Kentucky And Indiana

Looking for a great digital marketing agency that can boost your email campaign to EPIC proportions? Look no further than Design Web, the only MailChimp Partner in Louisville. Our email campaigns can get your sale, event, press release, or other news into the hands of your subscribers… and have them actually open the email and click-through to your site. With catchy subject lines and beautiful email designs, we can increase your open rates and click through rates to boost conversions on site. We love putting together email campaigns with custom-coded templates, just like we’ve done for Target, AT&T, Terminix, Wal-Mart, and many others.

Not a fan of MailChimp? We can also put together email campaigns using Constant Contact, Infusionsoft, or any other newsletter service. We can also put together custom campaigns without the need for a CRM or newsletter service.

Need a mailing list to send to? We can help with that too. We have great mailing list generator services that you can use to start building your list. Reach out to us at info@designweblouisville.com to find out more.

PATH Coalition of KY

PATH (People Against Trafficking Humans) Coalition of KY needed help with their digital marketing, so they came to Design Web to get launched on the internet. We were able to not only put together a great site, but also other print marketing materials as well. The website was able to give all of the relevant information needed for their non-profit while maintaining the look and feel of their brand. We also helped them put together custom email addresses for everyone in their organization. They now have a presence on the web that showcases the great cause they represent.