Polis Pools Brand Identity Case Study
Project Overview
Design Web Louisville was commissioned to develop a comprehensive brand identity for Polis Pools, focusing on creating a distinctive logo and print collateral that would establish a strong market presence in the pool construction and maintenance industry.
Client Background
Polis Pools specializes in high-end pool design, construction, and maintenance services. The company needed a sophisticated brand identity that would reflect their commitment to quality and attention to detail while appealing to their upscale target market.
Design Challenge
The primary objective was to create a unique visual identity that would:
- Convey professionalism and expertise in the pool industry
- Stand out in a competitive market
- Maintain visual consistency across all brand touchpoints
- Create an immediate association with water and luxury
Design Solution
The centerpiece of the brand identity is a distinctive octopus logo mark, which serves as a sophisticated and memorable symbol for the company. The design effectively combines:
Logo Elements
- A stylized octopus illustration that suggests both aquatic expertise and the multiple services offered by the company
- Two carefully selected blues that create depth and visual interest:
- Primary Blue (#124479): A deep, authoritative navy that conveys trust and professionalism
- Accent Blue (#09AEB8): A vibrant aqua tone that adds energy and reinforces the water association
- Century Gothic font: Selected for its clean, modern lines and excellent legibility across all applications
Print Collateral
The brand identity was implemented across various print materials including:
- Business Cards
- Double-sided design
- Soft-touch lamination
- Spot UV on the logo
- Letterhead and Envelopes
- Premium white stock
- Full-color logo with contact information
- Professional layout emphasizing brand colors
- Marketing Materials
- Brochures
- Service folders
- Proposal templates
- Vehicle graphics
Implementation Strategy
The design team at Design Web Louisville ensured consistent brand application by:
- Creating comprehensive brand guidelines
- Developing templates for common business documents
- Providing both print and digital versions of all assets
- Including color specifications for various printing methods
Results
The new brand identity successfully:
- Established a strong visual presence in the local pool industry
- Created a cohesive look across all customer touchpoints
- Received positive feedback from both the client and their customers
- Provided a flexible system for future brand expansion
Lessons Learned
- The importance of selecting colors that work well in both print and digital applications
- The value of a symbol (octopus) that can be used independently of the full logo
- The benefit of creating a comprehensive brand system rather than just a logo
Future Applications
The brand identity system was designed to accommodate future growth, including:
- Digital marketing materials
- Social media templates
- Signage systems
- Branded uniforms and equipment
Client Testimonial
“The new brand identity perfectly captures our commitment to quality and attention to detail. The octopus logo has become instantly recognizable in our market, and the comprehensive print materials have elevated our professional image significantly.”
Credits
Design: Design Web Louisville Year: 2025 Industry: Pool Construction and Maintenance Location: Louisville, Kentucky
