How to Set 2022 SMART Goals for Your E-commerce Business

When you’re an e-commerce business owner, you know that you must set goals to achieve success. Many e-commerce brands, no matter their size, miss out on growth because they do not take the time to set goals moving forward.

If you expect to see your business thrive in 2022, here is an overview of how to build SMART goals. And, hopefully, this guide will give you more insight into how SMART goals can benefit you in your business venture.

Why You Need SMART Goals for Your E-commerce Business

As with all things in your business, marketing needs a strategy to obtain success, and it starts with establishing SMART goals. “SMART” is an acronym to help you clearly define your purpose.

SMART goals are crucial in your business. Studies show participants achieving a 33% higher success rate when writing down goals and making a plan of action. Essentially, SMART goals become a roadmap you need to drive toward your definition of success.

This acronym can be a powerful tool in e-commerce. But to create a definitive marketing plan, you must use your SMART goals as a framework to achieve the results you’re looking for in your online business.

What Is SMART?

SMART is defined as “Specific, Measurable, Attainable, Relevant, and Timely.” Here’s what that actually means in practice.

Specific

Think of what the goals are that you want to attain in your business. These goals should be specific enough to help guide you in the following steps you need to take to achieve them. But you should avoid setting unrealistic goals to ensure you obtain a positive ROI (return on investment) with your online store. Answer specific questions such as:

  • What do I want to achieve?
  • Why is this important?
  • Who is going to accomplish this?

Measurable

To remain successful as an e-commerce business owner, establish goals that are measurable and achievable. These indicators suggest how much time you’ll need to meet your deadlines. And it helps you stay on track while acknowledging where you are during the entire process of achieving your goals. With this goal, you should be able to answer questions including:

  • How many?
  • How much?
  • When can I achieve this accomplishment?

Attainable

When it comes to business prosperity, you need to establish reasonably attainable goals. Setting a goal should keep you from stretching yourself too thin but should allow enough room for growth during the process. Ask yourself the following questions to set an achievable goal:

  • How can I achieve this goal?
  • Is this goal realistic enough for me to accomplish?

Relevant

Relevant goals exist to reassure you they align with your other business goals. This step is to help you remain in control so you can look forward to having your team help achieve them. Questions you can answer to ensure you’re taking the proper steps include:

  • Is this worth my time?
  • Does it seem like the right moment to take action?
  • Does this goal align with my needs?

Timely

Target your goals with a set deadline. This method creates a sense of urgency and helps you to focus on working towards those goals. A time goal prevents daily operational tasks from becoming a higher priority and allows you to seek your long-term goals. When setting a time to reach your goal, ask yourself:

  • When can I achieve this?
  • What actions can I start taking today?
  • How can I accomplish this goal six months from now?

E-commerce Goal Examples

Here are a few marketing objectives you can look at as an example to assist you with establishing your SMART goals:

  • My business needs to attain 5,000 website visitors to increase our revenue to $100,000 through content marketing within the next six months.
  • We have to increase our brand awareness by the last quarter of 2022 by partnering with an additional eight to 10 influencers.
  • We need to increase our store’s conversion rate by 6% in the third quarter of 2022 by offering a limited-time discount on our best-selling products.

Steps for Setting Your SMART Goals in E-commerce

The first step to working through this acronym is simply setting a goal you would like to achieve in your business. For instance, your business can meet higher product demands by outsourcing packaging needs. By establishing this type of goal, you can start breaking it down by determining the steps you would take to achieve these results.

Before you establish these steps, you should understand why you need to reach these goals. Setting your “why” helps you know what your mission is all about when you move forward with the next steps.

After you establish your goal and understand your reasoning behind it, it’s time to commit. This step involves brainstorming how you are going to attain this goal. It’s best to create a plan for when your commitments fail to produce results.

Ask yourself how far you’re willing to execute your plan and when you should stop committing your resources. Once you hit a roadblock, this strategy will guide your team in knowing when to put a stop to reaching the goal.

After you establish a SMART goal, consider making a plan for how you are going to achieve results. You and your employees can accomplish better work performance results when creating a plan of action. Here are a few excellent questions you can ask yourself to create a system:

  • What costs are involved, and what resources will be required to fund these efforts?
  • What steps can I take to increase my profit margins?
  • Which adjustments should I make with my supplier to expand my margins?
  • What products can I develop to reach my goal?

Taking Action

SMART provides you with the ability to achieve your overall success. Use the SMART goal framework to build your focus and improve your strategies for growth. Only you can start taking action today by using this strategy to improve your e-commerce operations. What goals will you define in your business for 2022?

Eleanor Hecks is editor-in-chief at Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.

How to Create Engaging Chatbots in 5 Steps

Chatbots are still an emerging technology that has been somewhat relegated to futurism. However, chatbots are incredibly useful tools that can interact with customers and keep users engaged. Creating effective chatbots is about utilizing the technology available to get as close to customers as you can. 

Thankfully, much of the chatbot technology is open source and available to modify to fit your needs. Chatbots are nowadays part of the ERP software tools and they can be tuned to suit whatever specific needs you may have. To create the best chatbots you can, you must know how to hire an AI engineer that will help you succeed. Although it might seem an easy process, finding a suitable candidate is not always an easy task. 

There are many options when it comes to developing scale chatbots that will be customers forward but they all rely on powerful AI to truly pull off an engaging experience. 

1. Use a pre-built AI program

Luckily, much of the technology required to make an engaging live chat is open source and can be modified to suit whatever needs you may have. AI is specifically required to make real chatbots that are dynamic and engaging. 

Thankfully, there are several AI programs available to choose from that will fit your specific needs so that your team doesn’t go about creating a chatbot in the hardest way possible. 

2. Start building a decision tree

A decision tree provides a model for your chatbot. When a customer opts-in or out of a certain action, they are led down a different branch of the decision tree.

Creating engaging decision trees is about coming to the chatbot from an outsider’s perspective to gain an objective understanding of the chatbot and its limitations. 

Gaining an understanding of the chatbot requires that you can mimic a real conversation if only to a limited degree. A chatbot’s ability to convince the user of its success is defined by whether or not it can simulate a conversation at all. For example, chatbots are very often found in financial services CRM tools to ensure the clients’ needs are understood and met. 

3. Simulate a real conversation

Creating a convincing copy can be one of the hardest aspects of crafting an immersive and engaging customer service chatbot. But, it’s essential to test and tweak the copy to sound inviting and on-brand.

Simulating real conversation is the only way for the chatbot to gain a full understanding of how to interact with the customer and how the chatbot handles decisions, something very helpful when it comes to UEBA tools as well. 

Testing the chatbot repeatedly by holding conversations like a customer would be the best way to prepare a chatbot for real-world use.

4. Gather feedback

Gathering honest feedback is an essential part of the development process. However, gaining great feedback requires that you test the chatbot against the consumer base and the internal development team. 

Getting great feedback works only if you apply it but the changes should not run counter to the goal of the chatbot. Some innovations and changes can take a chatbot to the next level.

5. Tweak your logic and automation

Only by testing the bot outside of the internal team will you truly be able to understand its limitations and the boundaries of its functionality. Every engaging chatbot is built with the customer first in mind and is obsessed with creating a convincing experience that users will always remember. 

Simulating a real interaction requires not only great copy, but you need to make sure that your decision trees, customer options, and integrated functionalities are all working together and playing nice. This requires testing and possibly messing around with a few APIs; although you may want to enlist an automation engineer or technical marketer to help you smooth the rough edges of your chatbot.

Choosing the right AI depends on the disposable resources allotted to such an endeavor and the boundaries of functionality for the app specifically. Using a prebuilt AI program is recommended but which one you choose will be up to you as long as it is powerful and capable of imitating a true interaction. 

Once a foundation is made then you will want to create branching decision trees that are complex and robust enough to answer any questions or requests that a user might have. 

However, building an engaging and complex chatbot requires that users outside of the team must test it as well. If your marketing team has been performing well then you will undoubtedly have a fanbase with which you test the chatbot.

Top 5 Social Media Platforms For Digital Marketing Industry

Over the last few years, the digital marketing industry has grown at a steady pace. As per the market analysis reports, the number of people using digital content is increasing in leaps and bounds every day. Therefore it is easier for marketers to reach a larger audience using digital marketing in no time.

However, social media platforms play important roles in the digital marketing industry. Actually, social media marketing is a crucial part of digital marketing that allows businesses to use social platforms for marketing purposes. But what are these platforms? Let’s check them out in the article below.

Top 5 Social Media Platforms For Digital Marketing Industry

Using social media platforms for the purpose of digital marketing will take your business to the next level. With increased reach, enhanced visibility, better customer relationship, and brand image development…social media platforms are your one-stop solution. In this section, we have elaborated on the top 5 social media sites that each of you must know to grow your business with Digital marketing. Wanna check them out? Let’s go!

1. Facebook

Facebook is still not acceptable to many, especially parents and senior citizens in society as it wastes valuable time. However, they don’t know what a strong tool it is in terms of digital marketing. With 2.7 billion active users/month, Facebook is the best social platform to engage the audience, strengthen brand image and advertising. Most importantly, the advertising options that it provides to businesses are incredible.

If you are a new marketer and have no idea how to start digital marketing on Facebook, focus on the FB Business page or FB ad campaigns. Remember the 3 principles- be consistent, stay updated, and be creative. If you want your opinion on which social platform is the best for digital marketing, we would recommend Facebook.

2. LinkedIn

At present, LinkedIn has 706 million registered users and is a hub of B2B prospects. Apart from the job openings, it’s one of the best places for marketing services or products. With Linkedin Ads’ you can easily generate leads, build brand awareness and drive website traffic. The social media marketing strategies of LinkedIn are really cool enough to grow your B2B leads pipeline and reach prospects.

LinkedIn marketing is a comprehensive way of engaging several professionals for driving business-relevant actions. With multidimensional ad options like sponsored content, message ads, dynamic ads, or message ads you can reach marketing goals easily.

3. Twitter

Did you know mobile advertisers drive physical store traffic? Digital marketing using Twitter is a prominent example of that. Being a fast-paced platform, it is advantageous for organizations to publish content on a regular basis. With the help of Twitter, sharing links to the blog posts consistently, leads readers directly to the main content. The only thing you have to take care of is creating informative and updated Content pieces.

4. Instagram

The total number of monthly active users on Instagram is over 1 million. With this massive user base, Instagram is one of the best social media platforms for building your brand. The digital marketing strategies on Instagram are one of a kind. For example, Instagram is the best social site for those digital marketers who like to create videos and photos for audiences.

Are you a B2C company? Then Instagram marketing is the best tool for you to enhance brand identity. Use visuals of your services or products to motivate your users to create user-generated content. Are you a B2B company? Then share behind-the-scenes photos of your physical site to pique interest in your clients. In addition, the more you use hashtags on Instagram, your business will be able to reach a vast group of audiences.

The power of Instagram Live Video Feature or Instagram Stories are unimaginable when it comes to expanding the social presence of a business. You can also make use of the advertising options for business through Instagram, and what’s the best part here? The options are accessible through Facebook as well.

5. Pinterest

Pinterest is the most suitable social site in terms of digital marketing for eCommerce business owners. Do you operate an e-Commerce business but are still not on Pinterest? You may be doing it completely wrong! As per the market reports, about 87% of the pinners have bought products after seeing images from Pinterest.

Not only can you upload images on Pinterest, but also there are options to write keyword-rich descriptions. This adds credibility to your services or products on social media, taking your digital marketing plan to the next level. Are you aware of the most incredible option on Pinterest?

There are built-in shopping features that enable businesses to take the stage out of many competitors in the market. Moreover, by using rich pins and advertising options, you can add more context to articles, recipes, etc. Connecting with potential customers is also quite easier and simplified with Pinterest.

Conclusion

Are you looking forward to adding social media platforms to your marketing blueprint? Don’t think anymore, because there is no better idea than this to enhance your brand image. Each social platform explained above would deliver appreciable outcomes in terms of marketing success if and only if you use them correctly.

Was this guide helpful to answer your queries? Let us know your valuable opinions in the comment box below; we can’t wait to hear you out.

Author Bio:

Jais Frank is a freelance content writer and enthusiastic blogger. He is the co-founder of SB Newsroom. He contributes to many authority blogs such as Dream Land Estate and Emblem Wealth. He also likes to write in many international magazines and journals.

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Does Your Landing Page Catch Your Audience’s Attention?

Landing pages are one of the most important elements of any marketing campaign. The campaign only converts customers if the landing page can grab their attention and convince them to move forward in their buying journey.

Designing a landing page to catch the attention of your audience will help make sure your marketing campaigns end well — and that the effort you put into your PPC ads, content and other forms of marketing will pay off.

Here’s how to know if your landing page is catching your audience’s attention — and simple strategies for designing landing pages that are impossible to ignore.

Metrics for Tracking Attention

If your current campaign isn’t going as well as you think it should be, you can use landing page metrics to tell if your landing pages are catching your audience’s attention.

These are some of the most useful metrics for measuring how attention-grabbing your landing pages are:

  • Views: How many people total visited your landing page.
  • Goal Completions/Conversions and Conversion Rate: How many visitors went on to convert. The fraction of visitors who converted is your conversion rate. A good conversion rate can vary significantly, but higher is always better.
  • Average Time on Page: How much time the average visitors spend on your landing page. Longer is typically better, but not if few visitors convert. Extremely short page times can be a sign that something is wrong with your landing page.
  • Bounce Rate: The percentage of visitors who visit just one page then leave your site. If your bounce rate is high and your average time on a page is low, it’s a good sign that your landing page isn’t convincing visitors. It could also be a sign of design problems — like long loading times or broken mobile design — that may be steering potential customers away.

If your bounce rate is particularly high, or your average time on page and conversion rate are particularly low, you may need to change up your landing page to make it more attention-grabbing.

These three case studies show how different brands have designed landing pages to secure visitor attention.

1. Focus Your Design

The best landing pages have a singular goal in mind. Keeping the landing page as focused on that goal as possible will help you to both prioritize design elements that are attention-grabbing and guide visitors towards a sale.

For a great example of a simple but effective page with a clear design goal, check out this page from Illuminating Design, a Georgia-based lighting consultant and design company.

The page header “See What We Can Do For You” combined with a gallery of images from previous projects demonstrates what visitors can expect from the business. It’s simple, easy to understand and helps encourage visitors towards a sale.

2. Review Your Attention Ratio

The attention ratio is one strategy for optimizing landing page design. It represents that ratio of links on the landing page to the number of campaign conversion goals. Typically, the ideal attention ratio is 1:1 — for each conversion goal you have, your landing page should have exactly one link.

Unlike your main page or a blog page, where lots of links are necessary to move visitors around the website and provide the information they need, landing pages can get very simple.

You can dedicate landing pages to just one function, helping ensure that visitors know exactly where you want them to go. This makes it easy to move forward if they’re interested in what your campaign is offering.

This usually means removing all the links and distracting elements from your landing pages that don’t line up with your conversion goals.

For an example of a streamlined landing page with an optimized attention ratio, check out this landing page from Shopify:

Above the fold, there’s just one link — a one-field form with a clear CTA. It’s one of the largest elements on the page and is pretty easy to spot.

If your landing pages are busy or trying to do a lot of different things at once, trying simpler landing pages may help.

3. Consider Form Design

Once you’ve optimized your attention ratio, you can also tweak the design of your links. More effective anchor text and form design can help you upgrade your landing page if visitors seem to be getting stuck or confused.

For example, long forms can be intimidating — if a customer sees they have to fill out five or six or even more individual fields, they may choose to leave the site instead. Paring down long forms is a good way to streamline a landing page. If you can’t shorten your form, you can also try organizing your form so that not every field is visible at once.

See this landing page from Lyft. The company needs more information from a new driver than just their mobile phone number and whether or not they need a car. They’ll also need an address, car information, insurance info and more. Asking for all of this at once can be intimidating, however, so the business staggers the form over a few pages, instead.

If you need a lot of information from a customer, organizing your form like this may help you make your landing pages more effective and attention-grabbing.

Upgrading Your Landing Page to Grab Audience Attention

Good landing pages are necessary for good marketing campaigns. These design tips will help you build landing pages that can secure the attention of visitors who you steer to your site.

Focused design, an optimized attention ratio and strong form design will all help you avoid some of the common landing page pitfalls that businesses struggle with.

Eleanor Hecks is editor-in-chief at Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.

RS Synthesis

RS Synthesis needed a updated site that allowed them to sell their products and provide information to the customers. Design Web put together a great site that helped them include a custom ecommerce solution, as well as a custom calculator for instant pricing on their products.

5 Types of Digital Marketing for Promoting Your Business

After the digital revolution, the world has turned into a global village where physical boundaries do not matter. This amazing change opened an infinite number of new opportunities. One of them is called digital marketing.

It is a form of marketing in which the internet is used to spread your brand awareness. There are many benefits that it provides, but you cannot find them through any other technique.

Some of these are as follows.

Benefits Of Digital Marketing:

There are many advantages of digital marketing that are hard to get through traditional methods.

Targeted Audience:

Suppose that you are launching a makeup brand and your targeted audience is ladies from France who are under 60 years old. If you had used traditional methods, it would be impossible to target this audience. Digital marketing solves this problem for you. You can target your audience in almost every way possible, even though their interest. Big companies like Facebook and Google classified their users in many categories and ads are shown to these people accordingly so that your campaign gives you the best results possible.

For example, if you are manufacturing an affordable chef knife, then you can target the cooking enthusiast with a low budget from around the world.

Low Cost:

Digital marketing is best if you have a very limited marketing budget. You do not need millions of dollars to reach out to thousands of people. Many options provide you with the best services in return for the minimum cost.

This makes digital marketing best for new businesses.

Data-Driven:

One of the best advantages is that digital advertisements provide us with an insane amount of data.

This data can give us a deep insight into the campaign and its results, and the basis of these results can be used to make changes if necessary.

Global Approach:

The digital world has no borders. You can approach any person in the world freely over the internet. This enabled you to spread your message all over the world.

It does not matter where you are based, you can advertise your business all around the world at the same cost you need for your native country.

It can help small companies to target a larger audience and take their business to a whole new level.

Types of Digital Marketing:

The digital world is growing, not just in terms of users, but also the platforms, with this increase came the new options and kinds of digital marketing.

Some of these types are as follows.

1-Email Marketing:

If you are looking to keep the people engaged after their first interaction, then email marketing is the best option.

Using this technique, you can keep your potential customers updated about the inventory and upcoming products.

Email marketing can play a great role in creating brand loyalty and make people keep the people coming back.

You can hire Email marketing experts or buy an automated tool that will send emails to a large audience very easily.

2-Social Media Marketing:

According to the latest reports, there are over 4 billion active users on social media. These four billion people spend a great amount of time in front of screens. Which makes it the best way to spread messages.

Big social media platforms like Facebook and Instagram provide the services through which you can run ads. These ads are one of the best ways to reach out to new customers.

Another way is to create social media pages and create a community around them. The biggest advantage of this technique is that it is free and once you create the followers you can translate these followers into customers.

3-Search Engine Optimization:

Search engines like Google are the biggest source of information, with countless numbers of websites on each topic. But the users select top results for every information. To reach more people and bring your website on top, you can use SEO.

It is a form of digital advertising in which you apply different techniques to make your website easier to search for the search engine.

This will improve the ranking of your website and bring in more audience.

4-Influencer Marketing:

With the increase in social media audience, new types of celebrities arise, known as influencers. These are the people who have a large number of followers on social media.

You can pay these influencers to feature your post on their social media. This gives you access to a large audience instantly and also the trust of customers because a well-known person is endorsing your product.

For example, if Gordon Ramsay is endorsing your affordable chef knife then you will have more chances to make sales.

5-Content Marketing:

As nowadays people are consuming more and more content, you can turn this trend into your favor.

You can create relevant, valuable, and consistent content to engage your customers. By doing this, you stay relevant and also create a Fan base. These fans will then be converted into customers.

This content will act as the ad and spread your brand name quickly.

5 Top Factors Influencing Digital Marketing

Towards the end of 2019, we’ve seen how digital marketing has transformed the trade and industry, as the majority of small and big companies relied on it to continue with business amidst the pandemic.

Below are the major factors influencing digital marketing today.

  1. Social Platforms

Social media marketing is a major aspect of digital marketing. It involves promoting products and services on social networking platforms like Instagram, Twitter, and Facebook, seeking industry influencers, and posting fresh and unique content.

Identify Potential Customers

One of the biggest trends in social media marketing is a deeper focus on community building and audience intelligence. Brands should listen more to their customers and research to better understand why consumers engage with them.

Engage with Powerful Content

There’s a constant search for unique, fresh, and meaningful content. With lots of fake news circulating, brands should prioritize mitigating harmful content.

  1. Evolving Technology

Technology continues and will continue to shape digital marketing.

Many tools have resurfaced and transformed how businesses promote their products and services online.

Among the most powerful technologies include AI-powered optimization, programmatic advertising, chatbots, conversational marketing, and personalization.

Social messaging apps like FB Messenger, WhatsApp, and WeChat are also very powerful in sending messages to customers, leveling up personalization to a great extent.

With these technologies, marketers are able to understand their target audience better and tailor their campaigns to meet their needs.

  1. SEO

To rank higher or maintain your rankings, you need to keep enhancing and modifying your SEO strategy. Some of the SEO trends to leverage in 2021 are:

  • Core Web Vitals

In 2020, Google announced new metrics called Core Web Vitals for assessing user experience. These are loading, interactivity, and visual stability.

  • Relevant Content

Having fresh, updated content through a company blog is a way to drive traffic to your site and improve your ranking.

  • SERP

Websites will be found on SERP more easily; more traffic and conversions.

  • BERT

Google’s BERT algorithm utilizes machine learning (ML) and natural language processing (NLP) to better understand what consumers or users are looking for. It allows the search engine to understand things like the human brain.

  1. Clarity of Messaging

There are two reasons why brands need to have a clear message about what they are offering.

First, it is necessary to connect with customers. Without a simple, compelling message, people won’t bother to learn more.

Second, messaging affects customers’ perception of a brand. Telling the same story and creating consistent touchpoints are crucial in online marketing.

Tools like Storybrand allow businesses to clarify their message using a seven-part process. It leverages the power of storytelling to attract customers. Each marketer is assisted with a StoryBrand Certified Guide to craft a clear and concise message that draws more customers closer to their business.

  1. Well-designed & Accessible Website

Accessibility is more important than ever, with the majority of people relying on the use of computers to work, study, shop, etc.

Thus, businesses should ensure that their websites have an inclusive design. This means all buttons must be clickable, content is organized in a logical way, fonts are readable, and makes all functionality available from a keyboard.

Businesses revamping their websites or creating one from scratch should adhere to the Web Content Accessibility Guidelines (WCAG), which states that online content must be perceivable, understandable, operable, and robust.

Conclusion

As the world continues to battle the COVID-19 pandemic and many consumers are still under restrictions, digital marketing has been the saving grace of many businesses, big or small.

However, for companies to thrive online and be noticed by their target customers, they need to make sure they leverage some of the latest digital marketing trends and strategies.

From utilizing social media platforms to adopting better SEO strategies and creating consistent and clear messaging, there are different ways to succeed in digital marketing.

Author Bio

I am Karina Avanesova, a highly motivated and result-oriented Digital Marketing Strategist at Andava.

During my career path, I have managed to accumulate significant experience in website SEO optimization, content marketing, and digital marketing channel management. I believe that nowadays businesses need to be flexible enough to make behavioral shifts to better position their products & brands.

Stats Summary: An Impact Of COVID-19 On Digital Marketing

It has been more than twenty months since the COVID-19 outbreak, and the destruction it has brought is already massive. To curb the spread of this deadly disease, the whole world is under strict lockdown, and everything is on a shutdown, whether schools or workplaces.

This, in the history of humankind, is the first time when more than 85% of the first world and third world countries are observing lockdowns together and winding up.

Most businesses have gone into crisis in such time, and almost every company is working hard, thriving to sail in the ocean.

In this new normal, remote working has evolved. All duties performed at the office are now taking place at home, and new methods and processes are taking place as the world after COVID has completely changed. Things have altered, and there are new standards for every application.

This outspread of COVID-19 has affected everything on the planet and has bought severe turmoil to the worldwide economy. The modes of earning and the styles of marketing have entirely transformed too.

The businesses that were earlier completely reliant on traditional marketing techniques are now moving towards digital marketing trends. Almost all brick and mortar businesses are shifting online, making it essential for marketers to be on their toes to generate innovative ideas for moving these companies to audiences during this closure time.

COVID Pandemic Has Made Digital Marketing Essential To Survive The Lockdown

The way COVID-19 has gripped the world, it’s evident that things are not going back to normal anytime soon.

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Departments and businesses are moving online, due to which digital marketing has welcomed tremendous momentum. According to resources, from March 2019, there has been witnessed a 73% surge to online businesses, and the fraction of new businesses is much less than that of off-screen companies turning onscreen.

Turning to online platform demands utilizing all the modern digital marketing trends that can help the company reach an audience, nurture leads and generate conversions. The more people visit your website or page, the better the sales and return on investment will be.

Today, when buying patterns have changed, and all physical stores are in lockdown, people head towards online channels to make their purchases. A report reveals that after the COVID outbreak, there are now more than 4 billion people using the internet daily. At least 45% depend on online stores to make purchasing decisions, and it’s massive.

Digital marketing today is helping companies identify and pitch their target audience so they can produce better and generate more.

Following are the ways COVID-19 is driving novel changes in digital marketing.

2.Ad Spend Has Risen To 31%

Due to the ongoing effects of COVID-19, a study by eMarketer revealed that advertising growth has finally exceeded that of offline than prior expectations for the first time and now accounted for half of the overall ad spending.

In reflection, the same study anticipated that by 2023 the ad spend would surge for two-thirds of total universal ad spend, making it a market appraised to be worth $333.25.

An infographic by Mediaocean proposes that ad spends within a group of top marketplaces and social media has risen up to 31% in 2021, which is the highest since January 2020.

Given these statistics, we can see that a significant jump throughout 2021 will be a positive sign of ramp-up improvement, and covid-19 will be a prominent factor behind this change.

3.PPC Is Proving More Yielding

Pay per click during the COVID pandemic is proven to be more returning for marketers. Believe it or not but this statement is absolutely true.

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Since we know that stock of produces is inadequate, there are scarcer numbers of Ads on leading marketing networks such as Google Ads, Facebook Ads, YouTube Ads, Twitter Ads, etc.

Due to this inadequacy, the searches and traffic both are high, and so is the competition. And this is why the rate of paid ads has seized a sinking drift. The cost per click provides your brand with an excellent opportunity to increase the limelight and boost sales and traffic.

4.Online Sales Are Becoming More Active

According to Assignment Assistance UK, there are now 4.6 billion active internet users worldwide, which is almost 59.5% of the global population.

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Due to this increasing number of people turning to online channels for their purchasing decisions, online sales are becoming more active than ever. More traditional companies are pivoting to digital space daily, contributing to expanding online sales.

Only at the start of 2020, a few months after the covid-19 outbreak, there was a growth of 18 percent in online sales, making it a remarkable feat for the first time in digital history.

The traffic growth dramatically surged, and digital commerce continues to climb the ladder till today. This is unusual but widespread in today’s environment, and experts see no falling off.

5.Email Marketing Has Seen A Substantial Surge

Being steady and reliable, email marketing is one of the most increasing trends of digital marketing during this COVID pandemic.

The traffic this vogue is yielding is high, and so is the engagement. According to the acoustic study, the open rates have seen a boost of 4.7 percent points during this COVID times and are anticipated to surge even more if businesses remain shut down.

In this stressful time, emails have become one of the best ways for companies to be in contact with their audience. Be it about the precautions people should take, health measures they should not ignore to stay safe and healthy, or shop goods online that they can’t get in person, companies significantly leverage this digital marketing trend.

As a result, the revenue this practice is generating is pretty high relatively.

6.Social Media Influencers Have Become The Need Of Hour

You must have seen social media influencers taking over the throne of celebrities during this COVID-19 pandemic. This is because the content these stars create resonate with the audience, and more than 60% of followers make their purchasing decision based on an influencer review.

Image source

This form of marketing today has become one of the most yielding formulas for brands to market their product, and more than 45% of companies are utilizing it to promote their brand to a larger audience.

Influencer marketing is cheap, quick and simple, and companies rather than sponsorships are looking forward to partner with these influencers for the long run so they can increase their legitimacy and authenticity for better sales.

Digital Marketing Post Pandemic

Digital marketing is the fastest-growing medium and has become an essential part of online businesses today.

Since people are gravitating more towards online shopping due to the push towards offline shopping, it is anticipated that digital marketing will mature at a compound yearly growth rate of 17.4% from twenty-nineteen to twenty-twenty seven to reach USD 151.8 billion by the year 2027.

As rendered by experts, this form of marketing is preferred mainly by startups and small businesses because it is cost-effective and don’t pinch in the pockets to meet their advertising needs.

Today and in future, progressively more channels will be created for digital marketing to help brands bring leads to their business and maximize their return on investments.

author

Author bio

Amanda Jerelyn is currently working as a Content Executive at Crowd Writer, one of those platforms that provide the best assignment writing service UK. Amanda is also a marketing expert, which is why you will see most of her articles on the same subject.

Digital Marketing is Changing the Approach to Translation

With the advancement in technology, the ways of business dealing are getting better. People get awareness to deal with other persons. Its vision of accepting things broadened. There are different strategies introduced by the product owners. The translation is one of them. There is a Translation Company in Dubai that works as an affiliate with brands. They work digitally and help in increasing the revenue of the organization.

What is Marketing?

In today’s world, online marketing is getting popular than offline. It is becoming an effective way to shop online. The true meaning of marketing is to find the connection. It takes time but, once you locate them, it will give you benefits. You have to value your brand and give it a chance to do better.

What is Digital Marketing?

The method to digitalize the process of branding is known as digital marketing. It is by using electronic-based equipment. Internet is the source of online marketing. It provides varieties of choice. There are different channels like social media, email, websites, and search engines that connect the customers with the owners. There are related websites that can be used as a help to get information on the latest trends.

Importance of Digital Marketing:

The chance of socializing gets advanced. There are varieties of the audience with targeted goals. You have to deal with them in their way. It is a cost-effective method that gives you success and failure at the spot. You have to be quick and responsive towards your clients. They have choices, might get bored, and find another way. The marketers find it interesting to sell their products with a new style.

Benefits of Digital Marketing:

Some of the benefits that we get from it are the following:

  • Target Specific Audience: 

It is the rule of digital marketing that you have to focus on the target audience that approaches your product or brand. You can send marketing messages to that specific person.

  • It is Cost-Effective:

You can do campaigns relating to different channels. It will reduce the amount of money that is spending on various consumers. 

  • Outranking Bigger Players:

By uploading high-quality content, you can make opportunities for players that once cannot get fame. They have a different initiative that is by the digital marketing platform. They form the content that resonates with the people.

  • It is Measurable:

There is a concise start to finish end in it. It includes views, clicks, and impressions on the page. You can measure the amount of audience that sees your product.

Types of Digital Marketing:

There are the following types of it:

  • Affiliate marketing.
  • Email marketing.
  • Inbound marketing.
  • Pay per click.
  • Content marketing.
  • Blogging.
  • Social media marketing.
  • Search engine optimization.
  • Online PR.

Services of Digital Marketing Regarding Translation:

They are the following:

  • International SEO:

There are multilingual services offered that give excellent results. It is for an international campaign for a website. It has translators that use the mother tongue. They are professional in their work.

  • International PPC:

The choice of perfect keywords is necessary for it. These are for the target audiences. The translators use specific keywords and change them into the target language. The choice of these right keywords protects from wastage of money.

  • International Email Marketing:

Email is a new method of communication. It is to advertise your product to large audiences. The marketers implement strategies of email programs as a tool. It is also necessary in today’s modern world.

  • Multilingual Social Media:

It is a technique that uses social media as a preference for digital marketing. It advances the process of monitoring and management. There are various platforms like Facebook, Twitter, YouTube, and WhatsApp. Some companies are involved in it to advertise their products.

Digital Marketing and Translation:

The translation is the method of exchanging one specific language into the target language. It plays a role in the process of digital marketing. The process of advertisement is by translating the content. Experienced translators use the complete expression of it and exchange ideas and information to complete conversation. It has various types to attract the targeted audience. Like, the use of social media tools to get customers. There are paid advertising campaigns with reasonable rates. You can hire people to commercialize your product and charge money. The translators help in a way that they provide correct information to the right audience. It builds an emotional and personal relationship between customer and owner.

Video Translations:

It is a form of translation. It is an effective and inexpensive yet interesting technique. YouTube is a popular translation site among all. Blogging is a famous way to express your feelings about a product. It works for both either client or the owner of the product.

Author Bio:

Arslan Haider is the author of the above blog. He is a Senior SEO Expert at MediaHicon (deals in SEO services). Apart from that, he loves to post blogs having valuable content.

5 Tips on Online Marketing with Web Design for Small Businesses

There are billions of searches that search engines like Google and Bing get on a daily basis from consumers across the world. According to research, around 97 percent of consumers research their required products or services online to find local options or to check reviews. As a small business owner, you should know that your website is likely one of the first things that most consumers will notice about it.

On the basis of its design and features, a lot of people will form opinions and decide whether to make a purchase or leave. Think of your web page as a promotional tool or platform through which you can create brand awareness and experience growth.

If you want to achieve the desired results with online marketing, you need to focus on the web design and invest in it. Here are some tips that could be useful for increasing the reach of your small business.

  1. Reduce Loading Time and Friction

When you are involved in the designing process of the website, it is important to keep in mind that visitors judge your brand through your website. Make sure you have your logo plastered on every page, which you can easily get from a professional logo design website.

Moreover, the loading speed of your website should be within seconds. Large image files, lots of videos or animations and flashy design elements can slow down the web page and take longer to appear. This could result in visitors closing it and moving away to a competitor.

Your website only needs to have relevant content and visuals which include your brand logo, portfolio of work or product images, and interactive call-to-actions. This way, there is minimal clutter and you can reduce any friction which can prevent consumers from navigating to another link or category. The audience today has many options and an attention span that lasts about 8 seconds.

In order to make sure that they remain on your page and market your products or services to them, you should optimize the website for less loading time. It is also crucial to get rid of elements which cause friction so it’s easier for people to interact and take the required action.

  1. Use Clear and Original Images

The product catalog and imagery on your website is one of the most critical factors in web design. As a small business owner, you need to attract the attention of the visitors with the images on your website. It’s how you can market what you have to offer effectively and convince people of your authenticity as well.

One of the best ways that you can make the most of your web page is by using clear and original pictures of products or your work. While there is nothing wrong with picking stock images and using them, original photos go a long way in online marketing. They can set your business apart from the others and highlight its unique factor to the audiences.

With stock pictures, you may end up appearing similar to the others as another website might have the same one. To avoid this, you can use a small part of your marketing budget to hire a professional photographer and use those images for the catalog or the main page.

  1. Add Home Page Scrolling

While you want to keep all the information compact and make it easier for the website to load faster, you can still create an interactive home page. Previously, WordPress expert designers and brand owners paid a lot of attention to engaging consumers above the fold. Now, it is actually considered good web design when people can easily scroll down and find relevant information and options beyond the first two folds of the web page.

By adding home page scrolling to your website, you can include more CTAs (call-to-actions), images and contact information to help visitors find what they want. There are a lot of websites of small businesses such as Birchbox which have an attractive home page design going below the fold.

  1. Incorporate Social Sharing Buttons

This is actually very important and can boost the credibility of a website and create awareness as well. Incorporating the share link or blog feature on social media networks such as Twitter, Instagram or Facebook is always a good idea for online marketing. This way, you can make it easier for people to post your blog or promote a particular product to their followers or friends.

If you take the example of Soko Glam, you will see how the Korean Skincare brand has used this to their advantage. In their web design, the company has included an option to share their blogs in ‘The Klog’ section and within their product listings as well.

  1. Have an FAQ Section

There are a number of people who go through the FAQ section of a website before sending in queries or contacting the company. By including the section in your web design, you can provide a good user experience to the consumers and give them the answer to the basic questions related to pricing, shipping or brands.

Nowadays, almost all big and small websites feature an FAQ section in the menu bar or within the footer. This helps people find it quickly and go through the relevant information.

To Sum Up

These are some of the tips for online marketing with web design that could help take your small business to the next level. If you apply them and make improvements in your website, you could generate higher traffic and boost conversions as well. While designing a web page, it is a good idea to keep a few of these in mind so that your website can compete with bigger brands in the digital world.

Author Profile

David Anderson is a business graduate with a marketing major. He specializes in communication design and has helped many brands achieve their goals in marketing communication. Now he writes for freelance clients on topics related to brand design, visual communication, and marketing.