How to Design Websites That Align With User Preferences

The most aesthetically pleasing website in the world only converts well if users enjoy the look and functionality of the site. Determining visitor preferences and how to meet their needs is a huge part of building a successful site.

Website design requires juggling multiple factors. Designers must determine the best typography, find which colors users respond best to, add interesting images and use the right language for their calls to action (CTAs). Meshing all the elements into a website that converts requires experience and practice.

Here are some steps to transform blah designs into fabulous, high-converting pages.

1. Research the Audience

People need to know their audience. Today’s research tools sort through massive amounts of data and spit out reports and predictions based on past behavior and audience demographics.

Designers should tap into the power of artificial intelligence (AI) tools to get a handle on what their users like best. People trying to reach a new audience should use AI to predict their preferred elements. They can then create new landing pages targeting a specific segment.

Source: https://www.shabbyfabrics.com

Shabby Fabrics takes into account that most quilters are women and chooses a color palette accordingly. While the mauve hues may not appeal to men who quilt, they will likely overlook the design for the vivid fabrics displayed on the page.

The design utilizes a deeper mauve for the top information ticker and a lighter shade for the navigation menu to create a design hierarchy that grabs user attention.

2. Speed up the Site

Designers who want to please everyone should ensure the site loads quickly. People are busy. If a website takes more than a few seconds to load, they’ll likely bounce away to a competitor. Mobile users are growing more frustrated with slow-loading pages with the advances in connectivity and the higher speeds of 5G networks.

Some ways to make a site load faster include investing in the best hosting plan possible, caching images and reducing file sizes.

3. Highlight Key Features

Knowing the audience means understanding what they care most about. Gen-Z users may be in college or trying to save money to buy a home. They’re likely on a budget and will appreciate highlighted sales and clearance items.

Other audiences may care more about quality, personalization or loyalty programs. Designers should know what visitors seek when they land on the page and can highlight those items to make locating them easier.

Source: https://arranmorelighting.com

Arranmore Lighting & Fans offers users the opportunity to shop by room, style or color. An analysis of how people search for items on a website provides insight into how to best meet their needs and design a site they’ll respond to.

The website also has a featured, colorful box on the home landing page showcasing the end-of-year clearance event. Designers can highlight inventory they wish to move in a similar way.

4. Improve Mobile Responsiveness

Revenue from mobile apps will reach $613 billion by 2025. People spend more time on their smartphones and buy from them more frequently than pre-COVID. People who want to meet user preferences must ensure their websites are mobile-responsive.

Test the site on different screen sizes and ensure they adapt and everything is readable. Consider how someone interacts on their phone versus a desktop computer. They need a button large enough to tap with their thumb or forefinger. They should also be able to automatically fill out forms so they don’t have to type on a tiny keyboard on their screen.

5. Select Visually Pleasing Colors

A pretty design is pleasing to all users. How do designers determine which colors work best, though? One rule of thumb is to limit the number of choices to three or so. There’s no need to include white or black in the equation.

Consider white space and balance. A bold red next to a brilliant blue and dark purple text could make the site unreadable. There should be a nice contrast and accent colors to create an aesthetically desirable design.

Source: https://www.semrush.com

SEMRush uses bright colors but creates enough contrast to keep the overall look readable. The deep purple background has geometric accents in the corners in a medium purple and green. The text is a neutral white to pop against the darker background. The entire impact is bright, exciting and usable.

6. Listen to User Feedback

Designers should ask users what they prefer. They could send out a survey and ask for feedback on their website design. It’s hard to know what people want unless they’re asked. Let them vote on two different looks, have input on color palettes and say which features they want to keep and which can go.

Marketers can also pay attention to heatmaps and see if CTA buttons or pages aren’t converting well. Do people bounce off the page within a second or two? Adjustments may be needed to keep them on the site longer.

7. Make Images Relevant

Photos and illustrations help add to a design’s overall impact n. However, if they aren’t relevant, images can detract from the message. Designers should seek unique visuals that pull the reader in and further explain the information on the page or add interest.

Images can move the reader’s attention where it should go. A person pointing toward a CTA button or looking to the right where the text is can encourage the user in the proper direction through the sales funnel.

Source: https://www.firewatchgame.com

Firewatch is an interesting product site for gamers. The logo sits at the top center of the page, and to the side is a man on a cliff looking out for a fire. However, he also faces toward the logo, drawing attention to it and showing the user what the game is about through the wordmark.

Adding illustrations and images and thinking through the subtle impact can give website designs an underlying element that drives engagement.

Run Tests and Listen to Customers

Determining what users want takes time. A/B tests can uncover which designs they respond best to. Designers should consistently try new things, ask site visitors what they think and add new elements to better meet their needs. A website that hits all the high points can lead to more conversions and loyal fans who share the brand with their connections.


Eleanor Hecks is editor-in-chief at Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.

Pushing Boundaries: Advanced Graphic Design Techniques for Enhanced Work

Graphic design is an essential profession businesses need for marketing campaigns, visualizations of projects and presentations. However, you already know this because you have been in the game for a while and are ready to take your designs to the next level. There comes a time in every professional’s life when they need to advance their skills. If you are ready to move up in your career, learning the different graphic design techniques to boost your work is essential. 

1. 3D Design and Rendering

3D design and rendering is an advanced graphic design technique that turns flat concepts into three-dimensional visuals. This process involves two key stages:

  • Model creation
  • Rendering

In the model creation phase, designers use modeling software to build 3D models. These tools enable you to create intricate shapes and structures, offering control over dimensions and spatial arrangements. Designers manipulate elements like edges and faces in a virtual space to form detailed models. The model development process can be complex, from creating product prototypes to animated characters.

The next step of 3D design is rendering. This phase is where models get their final appearance. The techniques involve applying textures, lighting and shading to make the design realistic. For instance, texture mapping adds surface details, like colors or patterns. Meanwhile, lighting and shading enhance the model’s depth or create a specific effect.

3D design is essential across various fields. You can use it in advertising to create hyper-realistic visuals of products so customers can visualize the items before purchasing. It is an excellent way for designers to bring visual concepts to life. 

2. Custom Typography Graphic Design Techniques

Some graphic designers have an obsession with fonts. After all, working with them helps you communicate a brand’s identity and its vision. However, customizing typography goes beyond selecting pre-made fonts. Instead, it involves creating your own lettering that captures a specific style. 

Custom typography often starts with a concept or theme. Designers begin by considering the message and tone they want the typography to convey. Different fonts can be playful, sophisticated or edgy. Your choice depends on the aesthetics and emotions you want to portray.

Yet, once you have chosen your concept, the fun part comes into play. Here, designers sketch their initial ideas, experimenting with letter shapes, sizes and spacing. Whether digital or by hand, you must focus on crafting letters that come in a set. Each character must work together with others while maintaining their unique features.

After sketching, you will refine your design using graphic design software. The tool you use will allow for more precise adjustments and fine-tuning. You can manipulate curves, adjust weight, and experiment with different styles like serif, sans serif or script. The goal is to create a balanced, readable typeface that resonates with your audience. 

3. Printmaking and Materials

Printmaking is where you translate digital designs into physical forms. While the process involves incorporating your design skills, you must also know various printing techniques and material properties.

An excellent example of this technique is using graphic overlays in print design. Graphic overlays are printed graphics applied onto different materials, often used in product design, packaging and signage. They add a layer of visual and tactile interest, enhancing the aesthetics and functionality.

The process begins with selecting the right material and thickness for the overlay. Typically, the material’s thickness falls between five and 20 millimeters — anything over 20 mm makes it tougher to cut. The types of materials used can range from vinyl and polyester to polycarbonate. Each of their properties can vary in durability, flexibility and transparency.

The next phase involves creating graphics while taking the chosen materials into account. For example, your selected color can appear different when printed on various substrates. You must also consider the printing method, whether it is digital printing, screen printing or lithography. Each offers benefits regarding quality, cost and suitability for the material.

Finally, the overlay is produced and applied. This part can involve additional treatments like die-cutting, embossing or adding adhesive backing. These finishing touches are crucial for the overlay’s functionality, ensuring it adheres properly and withstands different conditions. 

4. Color Grading and Manipulation Graphic Design Techniques

Color grading and manipulation are advanced techniques in graphic design that impact mood, tone and overall visual appeal. It involves adjusting colors in an image to achieve a specific look or feel, which can be a complex process for a beginner. 

Before you dive into color grading, you must understand color theory. With 90% of first impressions of a design being based on color alone, designers need to know how colors interact, influence emotions and convey messages. Once you understand how colors impact audiences, you can use this knowledge to enhance the visual narratives of an image.

Designers often work with software like Adobe Photoshop or Lightroom to execute color grading. Within these tools, you can adjust various aspects of color, like hue and saturation. Hue shifts can change an entire color scheme, while saturation intensifies or mutes colors. 

Color manipulation is a more complex technique known as selective color grading. This is where you apply changes to specific areas of an image, leaving others untouched. This approach aims to draw the viewer’s attention or create a focal point in design. 

In summary, color grading and manipulation are about controlling the visual atmosphere of a design. Through color adjustment, you create compelling imagery that keeps the viewer engaged for a long time.

5. Composite Imagery

Composite imagery combines multiple images or elements to create a single digital image. This method is particularly powerful for storytelling, allowing you to place various pieces into a narrative. For example, you will often find composite images in movie posters. They merge multiple elements of the main narrative into one frame, involving the setting, characters, conflict and theme. 

When working with composite imagery, you must select various elements for the final design. These components can be photographs, illustrations, text or digital renderings. The key is that each component should work together to create a story or message.

Once you choose the elements, the next step is blending them seamlessly. Adobe Photoshop is a popular tool for this design phase. You can use tools like layer masks, blending modes and adjustment layers. However, attention to detail is essential in composite imagery. This considers everything from light source and shadows to perspective and scale to ensure the elements look like they belong in the same space. The goal is to make it realistic, depending on the intended effect.

Enhance Your Projects With Advanced Graphic Design Techniques

Mastering advanced graphic design techniques opens a world of creative possibilities. Each method — from 3D rendering to composite imagery — is a tool to express your vision and tell compelling stories. Keep in mind that the key to excellence in design is continual learning and experimentation. When you push your creative boundaries, you enhance your skills and leave a lasting impact in the graphic design world. 

Eleanor Hecks is editor-in-chief at Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.

8 Ways AI is Enhancing Efficiency and Innovation in Web Development

The impact of artificial intelligence (AI) on nearly every industry has become apparent in 2023. Companies everywhere are looking at how they can implement machine learning ethically and transparently. AI web development is just one more niche in a long list of enterprises tapping into the power of machine learning.

Using it can save you time and money. AI helps perfect processes, speed up coding and ensure consistency. With more time to focus on the creative side of things, developers can brainstorm innovative new ideas. Here are eight ways AI is enhancing efficiency and innovation in web development.

1. Improved Customer Support

Chatbots utilizing AI technology have become quite popular in 2023. Almost immediately after OpenAI released ChatGPT in November 2022, businesses began to see the advantages of having a smart machine interact with customers, answer common questions and take on the role of basic customer support.

Chatbots are well suited to solve some things but not everything. In a Gartner survey, researchers found chatbots solved 58% of returns and cancellations but only 17% of billing disputes. Web development companies can utilize chatbots to handle canceled orders and answer basic questions, freeing up staff time to build a stronger workplace culture and better programs.

2. Better Customer Engagement

AI web development often focuses on the user experience (UX) to ensure the finished product solves a pain point for customers. Tapping into the power of AI allows programmers to run through massive amounts of data about the consumer base and spit out reports that offer insight into their needs and preferences.

In addition, you can use AI to test modules and ensure everything runs smoothly. The better the UX, the more reach you will gain with your website designs. Word-of-mouth marketing is a powerful, free form of advertising — when your product shines, you will attract more referrals.

3. Higher Efficiency

Utilizing AI allows you to save money and increase efficiency. Make a list of the menial tasks developers do in a day — anything repetitive can usually be automated to save time, reducing overhead costs.

Website development firms may pay big salaries to skilled workers within a niche development area. When you automate some tasks, you gain additional time for the person to work on creating a new app or reaching out to new customers.

4. Better Customer Relationship Management (CRM)

Do not limit the use of AI to your development team, though — anyone on your staff can benefit from automation. The sales department can use it to create better customer relationships. Use CRM software to send a note to people on their birthdays, when a renewal is approaching or to announce a new product they might find beneficial.

CRM programs give companies insight into past buying behavior and predict future patterns. You can also use it to develop buyer personas to help with stronger marketing. Ideally, your team will work alongside one another with web developers, chatting with marketing and sales to come up with new software people want and ways to best promote it.

AI web development considers every touchpoint the user has from the first moment they land on the page until they convert into a buyer. When in doubt, the designer can run the concept through an AI model to see if there are any bottlenecks.

5. Employee Retention

If the 20% voluntary turnover rate remains or increases, keeping your top performers may become more difficult. Keeping your best staff saves you recruiting costs and lost time. If you have to replace someone who knows the job well, it takes time to find someone who can do the same tasks, train them and wait for them to build the skills.

It is better to keep the workers you have, but how does AI help with retention? You can use it to drive productive onboarding, train employees in weak areas and identify people who are dissatisfied with their jobs. HR can tap into the power of machines to customize employee packages and meet their individual needs.

6. Automated Personalization

The same data that goes into creating a personalized worker experience can be used to cater to customer needs. AI gives you a chance to collect behavioral data from buyers and see what they respond best to.

Tweak some aspects of a website based on how users interact with various features. Gather data and process it quickly for insight into where to place a call to action button or which offers people respond to best.

Many clients are looking for brands using the powerful insight AI offers, so you can use your development procedures to entice attractive offers. When they hear how you are tapping into machines to drive growth for your other clients, they will be more likely to sign up for a web development package.

7. Improved Security

The global cost of cybercrime is around $8 trillion annually, with a prediction of $13.8 trillion by 2028. Some of the ways you can use AI to help manage cybersecurity include using it for threat detection, where the computer tracks patterns for any sudden shifts in traffic or strange user behavior. It can then block IPs or shore up security on the spot.

You can also use AI for risk management and pinpointing weaknesses in a system. Offering your clients reassurance that you are on top of potential threats puts you ahead of smaller brands without the resources to track cybercrime.

Why You Should Turn to AI Web Development

AI web development offers many advantages to traditional methods, giving you more time to create amazing designs that help you stand out from competitors. Implementing it in your work improves efficiency and puts you ahead of the game.


Eleanor Hecks is editor-in-chief at Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.

Google’s Helpfulness Core Update: Write for People, Not for Robots

Google’s latest update, known as the Helpfulness update, is reshaping the landscape of SEO and content creation. Danny Sullivan, Google’s Search Liaison, has shed light on what constitutes ‘unhelpful content’ in the eyes of the world’s largest search engine. As an advocate for user-centric content, Sullivan underscores that the primary red flag for Google is content created with the intent to rank well in search results rather than to genuinely serve end users. While creating content that search engines can find is important, what is more important is remembering your true audience: people.

Stop writing content for search engines

Sullivan’s guidance is unambiguous: content written for search engines rather than human audiences is considered unhelpful. For instance, creating a list of “20 SEO Tricks to rank on Google” that are just common knowledge with the main goal of ranking for “SEO Tricks” instead of providing real value to readers exemplifies content that Google would label as unhelpful. This pivots the focus from search engine optimization to the actual value and relevance for the audience. This will likely have a serious negative impact on sites and pages that employ sketchy methods for keeping people scrolling, for example, recipe websites that bury the actual recipe under a deep bed of search engine bait text. This move is nothing new. We have seen similar updates to search ranking that target and derank unhelpful page designs to falsely increase SEO and SERPs while annoying visitors. The infamous slideshow article trick may immediately come to mind for SEO specialists who suffered through the age of the click-through wars. In the end, the message is simple: write for people, not for robots, because the goal is to create content that helps real people, and keeps the ‘robot’ of AI and SEO tools as a passive intermediary instead of the main target.

Highlights on the Google Helpfulness Core Update:

  • Danny Sullivan’s Warning: Google’s Search Liaison, Danny Sullivan, highlights the issue with content created mainly for search engine rankings rather than for human readers.
  • Criteria for Unhelpful Content: Writing content like top 10 lists mainly to rank for keywords is considered unhelpful by Google.
  • Content Creation Tools Caution: Using tools to find content topics might lead to content that Google deems unhelpful if the focus is on scoring rather than genuine content creation.
  • Guidance on Useful Content: Sullivan emphasizes creating people-first content that answers questions and provides value as opposed to search engine-first content.
  • Signals for Helpful Content: Google uses web signals to determine content helpfulness, favoring content that addresses user queries effectively.
  • Content and Quality Questions: Google suggests self-assessment questions regarding originality, comprehensiveness, insight, value, and credibility of content.
  • Expertise Matters: Questions surrounding the expertise involved in content creation are crucial for establishing trustworthiness.
  • Page Experience Significance: A good page experience across various aspects is important for high rankings in Google’s systems.
  • People-First Content Approach: Content should be created primarily for people, with a focus on expertise and satisfaction from the reader’s perspective.
  • Avoid Search Engine-First Tactics: Google discourages creating content solely to gain search engine rankings, warning against practices like keyword stuffing or chasing trending topics without genuine expertise.
  • SEO and Content Creation: While SEO is essential, it should complement people-first content rather than dominate the creation process.
  • Understanding E-E-A-T: Google uses E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) as a framework to identify high-quality content.
  • Quality Rater Guidelines: Google’s quality rater guidelines help creators understand how their content may be perceived by Google’s algorithms.
  • Content Evaluation Tips: Creators are encouraged to ask “Who, How, and Why” about their content to align with what Google’s systems reward.
  • Disclosures on Automation and AI: Transparency about the use of AI or automation in content creation can aid in establishing trust with readers.

Sullivan points out that relying excessively on tools to determine content topics can inadvertently lead to the production of unhelpful content. He suggests that content creators should prioritize the “who, how, and why” of content production over merely aiming for a high ‘score’ that would supposedly please search engines.

Answers a user’s question effectively

Responding to a query from Simone de Vlaming about how Google discerns the intent behind content, Sullivan explains that Google’s algorithms look for signals that align with what people generally consider helpful. Content that answers a user’s question effectively is likely to be seen as ‘people-first’ and, therefore, helpful.

crackdown on high-domain-authority news site exploits

The Helpfulness update has implications for SEO strategies. ‘Parasite SEO,’ which exploits high-domain-authority news sites for quick rankings, might take a hit if it dilutes the site’s primary focus. The use of AI in content creation could also be under scrutiny, especially if it leads to content that lacks firsthand expertise or appears automated without clear disclosure. For example, this article employed Ai to design the post image! (Which we are disclosing to you here, but also in our metadata.) ‘Tool-Optimized Content,’ like that created using SEO tools for research, (think SEMrush or AHREFS) will most likely not be at significant risk, since the bulk of research and content development is still person first, and provided it also caters to user needs and offers genuine value.

Focus on Topical Authority

Strategies likely to benefit from the update include building ‘Topical Authority,’ which entails creating focused content around a specific niche. Google favors sites with a clear primary purpose, and a concentration on topical authority aligns with that preference. For example, we allow guest posts but only from a select few and under a limited number of topics that we know our Louisville-local audience of website owners have an interest in. Additionally, content optimized for user metrics, such as minimizing the need for users to search elsewhere for better information, may gain traction. This speaks directly to E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) page and site structure goals. Make it easy for people to find what they want on your site and you will do well with the new helpfulness update.

Navigate the Helpfulness update successful

To navigate the Helpfulness update successfully, Google advises content creators to ask themselves key questions about the originality, comprehensiveness, and trustworthiness of their content. These questions address factors like spelling and stylistic issues, mass production, expertise, and the overall page experience. In plain terms, do you enjoy reading your own content? If not, you may want to rethink your content strategy.

People-First Content is essential

The main emphasis, if you have not already noticed, is on ‘People-First Content.’ Google encourages content creators to craft material that serves their intended audience with depth and expertise. Conversely, ‘Search Engine-First Content’ should be avoided, as it is made primarily for ranking purposes and could lead to penalties. The good news is this is a “if you know you know” situation. If you are not sure what that means there is a good chance you are already doing the right thing because your content is guided by human interaction and your very real experiences that you want to share. If however you are using so many SEO tools to create content that becoming a cyborg is starting to appeal to you, I would strongly suggest taking a step back and taking a “Touch Grass” approach to your content strategy. Slip on your real-world experience and write from the heart. You don’t have to produce The Lord of the Rings or the Magna Carta for each new post, but try to come at it from a perspective that what you write needs to be engaging and influential in a real and authentic way.

A call to action for content with integrity, authenticity, and audience Focus

Google’s Helpfulness update is a call to action for creators to produce content with integrity, authenticity, and a focus on the audience. By aligning with Google’s guidance, content creators can ensure they are contributing positively to the vast pool of online information and standing out in the digital arena.

Helpful Links and resources on Raising the Bar for Content Quality:

Creating helpful, reliable, people-first content https://developers.google.com/search/docs/fundamentals/creating-helpful-content

Google Search Status Dashboard
https://status.search.google.com/products/rGHU1u87FJnkP6W2GwMi/history

Interested in seeing what SEOs are saying about the Helpfulness update on Reddit? Check out this thread started by Matt Diggety:

Things You Need for Your Daycare or Childcare Website Design

A compelling website is the face of your daycare or childcare center. It’s the first impression, the virtual handshake, and the platform that showcases your dedication to nurturing young minds. As a website designer, I’ve had the privilege of crafting digital spaces for numerous care centers, and I’ve distilled my experience into this guide. So, let’s dive into the essentials that will make your childcare website shine!

Why Localized Online Presence Matters

In today’s digital age, a website isn’t just a luxury—it’s a necessity. Especially for daycares and childcare providers in Louisville, where parents are constantly on the lookout for the best environment for their children. A well-designed website offers potential clients a glimpse into the heart of your services, setting the stage for trust and connection.

Boosting Your Visibility

With so many care centers popping up online, how do you ensure parents in Louisville see yours? The answer lies in effective Search Engine Optimization (SEO). By employing the latest SEO techniques, we ensure your website ranks higher, making it easier for local parents to find you. But visibility isn’t just about being seen—it’s about standing out. With engaging content and a modern design, your care center will not only attract but also captivate your target audience.

Driving Enrollment Through Design

A visually appealing website can be the deciding factor for a parent. Our designs focus on highlighting what makes your care center special. From showcasing facilities to integrating virtual tours and clear calls to action, we aim to turn curious visitors into enrolled clients.

Seamless Online Interactions

The modern parent values ease and efficiency. We assist care centers in setting up user-friendly online accounts. This allows parents to schedule visits, make payments, and communicate with your team effortlessly. Moreover, integrating your website with social media platforms ensures a consistent and broad-reaching digital presence.

Three Steps to a Stellar Care Center Website

Discovery & Planning: This is where we get to know you. Through consultations, content audits, and competitive analysis, we understand what sets your center apart.
Design & Development: Tailored designs ensure your website resonates with your brand and appeals to your audience. We prioritize user-friendly navigation, engaging visuals, and interactive features.
Launch & Optimize: Before your site goes live, we ensure everything is perfect. From thorough testing to SEO integration, we set you up for success.

Ready to Elevate Your Online Presence?

With a well-crafted website, you can truly represent the heart and soul of your care center. It’s not just about aesthetics; it’s about creating a platform that showcases your dedication to care. If you’re ready to embark on this digital journey, let’s work together to create a website that resonates with parents, guardians, and the Louisville community.

Childcare website templates and Services

In today’s digital age, having a strong online presence is not just an option—it’s a necessity. For care centers, daycares, and childcare providers, a well-designed website serves as the first point of contact for potential clients, offering them a glimpse into the quality and uniqueness of the services provided. At Design Web Louisville, we specialize in crafting bespoke websites tailored to the specific needs of care centers, ensuring they stand out in the crowded digital landscape. Dive into our specialized services designed to elevate your care center’s online presence:

Increasing Visibility and Standing Out

With numerous care centers vying for attention online, standing out is paramount. Our team employs the latest Search Engine Optimization (SEO) techniques to ensure your website ranks higher in search results. Coupled with engaging content and a modern design, we ensure your care center not only attracts but also captivates your target audience.

Increasing Enrollment

A well-structured and visually appealing website can be the difference between a parent choosing your center or moving on to the next option. Our designs focus on showcasing the strengths, facilities, and unique offerings of your care center. By highlighting testimonials, integrating virtual tours, and providing clear calls to action, we aim to convert website visitors into enrolled clients.

Set Up Online Accounts and Social Media

Parents and guardians often look for seamless online experiences in this interconnected era. We help care centers set up user-friendly online accounts, allowing parents to easily schedule visits, make payments, and communicate with staff. Additionally, our team integrates your website with social media platforms, ensuring consistent branding and messaging across all digital touchpoints.

Build your care center using our Amazing childcare website template

Introducing our premium care center website template: The Amazing Childcare Template, a perfect blend of modern aesthetics and top-tier functionality. Designed specifically for care centers, this template is not only visually appealing but also boasts a lightning-fast load time. For centers keen on owning and managing their digital presence, our template offers an intuitive user experience, ensuring even those with minimal tech knowledge can navigate with ease. Plus, with SEO best practices seamlessly integrated, your center is primed to rank high on search engines. Dive into a digital experience that’s contemporary, efficient, and tailored to showcase the best of your care center. Choose the Amazing Childcare Websites and let us craft a digital experience, or DIY the site on your own. You can build the site on your own with ease or use one of our care center website design specialists to create a site that resonates with parents, guardians, and the community, positioning your care center as the go-to choice in your locality.

our easy 3-step process for building a care center website

1. Discovery & Planning: Understand Your Unique Needs

Consultation Session: We begin with a detailed consultation to understand your care center’s mission, values, and unique offerings. This helps us grasp the essence of what sets your center apart.

Content Audit: We review any existing content, photos, and digital assets you have. This helps us identify gaps and areas of improvement.

Competitive Analysis: By analyzing competitors’ websites, we can pinpoint what works in the industry and identify opportunities to make your site stand out.

2. Design & Development: Bringing Your Vision to Life

Custom Design: Based on our discovery phase, we craft a design that resonates with your brand and appeals to your target audience. We focus on user-friendly navigation and engaging visuals.

Responsive Development: We ensure your website looks and functions seamlessly across all devices, from desktops to smartphones.

Interactive Features: From virtual tours of your facility to online enrollment forms, we integrate features that enhance user experience and streamline administrative tasks.

3. Launch & Optimize: Setting You Up for Success

Quality Assurance: Before launch, we conduct thorough testing to ensure every page loads correctly, and all features function as intended.

SEO Integration: We optimize your site for search engines, ensuring parents and guardians can easily find you when searching for care centers in your area.

Post-Launch Support: After your site goes live, we offer support and training, ensuring you’re confident in managing your new website. Plus, we’re always here for any updates or changes you’d like to make in the future.

ready to elevate your care center’s online presence and connect with more families?

With these three steps, we guarantee a website that not only looks great but also serves as a valuable tool for attracting and engaging with potential clients. Let’s embark on this digital journey together and create a website that truly represents the heart of your care center. Let’s craft a website that showcases your unique offerings and dedication to care.

additional care center and care provider marketing services

Custom Website Design

Tailored designs to reflect the unique essence of each care center, ensuring it resonates with the target audience.

Content Management System (CMS) Integration

Empowering care centers to easily update and manage their website content without technical expertise.

Interactive Calendars

Display upcoming events, activities, and important dates for parents and staff.

Secure Parent Portals

A private area for parents to access reports, updates, and communicate with the care center staff.

Integrated Blog Platform

Share news, updates, and articles related to childcare, development, and other relevant topics.

Social Media Integration

Linking to and integrating content from social media platforms to enhance community engagement.

Custom Forms

Design forms for inquiries, feedback, or job applications.

E-commerce Integration

For centers that sell products, books, or other materials.

Multilingual Support

Cater to diverse communities by offering content in multiple languages.

Training & Workshops

Empower care center staff with the skills to manage and update their website.

Responsive Web Development

Ensuring all websites are mobile-friendly and accessible across various devices, from smartphones to tablets and desktops.

Online Booking & Registration

Seamless integration of booking systems for parents and guardians to schedule visits, tours, or register their children.

Photo & Video Galleries

Showcase facilities, events, and daily activities to give potential clients a glimpse into the care environment.

Testimonials & Reviews Section

Highlight positive feedback from satisfied parents and guardians.

Search Engine Optimization (SEO)

Optimize the website for search engines to increase visibility and attract more visitors.

E-Newsletter Sign-Up

Keep parents and guardians informed with regular updates, news, and announcements.

Interactive Facility Tours

Offer virtual tours or interactive maps of the facility for prospective clients.

Safety & Security Features

Ensure the website is secure, with SSL certificates and other safety measures.

Ongoing Maintenance & Support

Regular updates, security checks, and technical support to keep the website running smoothly.

Branding & Logo Design

Crafting a unique identity for care centers, including logo design, color schemes, and branding materials.

Care Center Website Design Specialized Services

With our specialized services, care centers, daycares, and childcare providers can establish a strong online presence, effectively reaching out to parents and guardians, and showcasing the best they have to offer.

Creating a Nextdoor Ad in Louisville, Kentucky

In Louisville, local businesses thrive when they connect with their immediate community. Nextdoor, a neighborhood-focused platform, offers a unique advertising opportunity for businesses to reach out to their local audience. Here’s how you can harness its power in just five easy steps:

Advertising and Marketing Tips for Creating a Nextdoor Ad in Louisville, Kentucky

Define Your Objective: Before diving in, determine what you want to achieve. Whether it’s driving traffic to your website, promoting a sale, or initiating conversations with potential customers, having a clear goal will guide your advertising strategy.

Craft Your Ad: Design an ad that resonates with your target audience. Ensure it aligns with your brand and effectively communicates your message.

Target the Right Audience: Louisville is diverse. Choose the neighborhoods or demographics that align best with your business offerings.

Budget Wisely: Set a daily budget that aligns with your marketing goals. Remember, every dollar counts!

Launch and Monitor: Once you’re satisfied, pay and publish your ad.

Maximize Your Budget

In Louisville’s competitive market, it’s essential to get the most out of every advertising dollar. With Nextdoor, you have complete control over your budget, ensuring you achieve your goals without overspending. You may also want to check to make sure Nextdoor is where you demographic can be targeted so you can set the correct budget. Keep in mind that Nextdoor is primarily a mature audience, so if your primary market is young people, than you might want to save your budget for platforms with a higher volume of people in your demographic. It’s also considered one of the least popular forms of social media in the country, with only 13% of Americans saying they have used it. That said, if you are looking for older homeowners, it might be a perfect place for your next ad campaign. Just because the pool is small does not mean it is not an ideal space for capturing leads, especially if it’s your ideal market. It is also a great space for making the most of your budget with a seriously low CPC or cost per click – In 2020, the average CPC for Nextdoor was just $0.6, an unusually reasonable value for the ad market.

Here are Some Demographics for Nextdoor: 

Gender: 63.23% female, 36.77% male

Age: The largest age group of visitors are 55–64 year olds

Ethnicity: 15% White, 10% Black, 8% Hispanic

Community type: 17% urban, 14% suburban

Households: Nearly 1 in 3 households in the U.S.

Daily active users: Around 700,000

Stay Updated On-the-Go

With Nextdoor’s mobile dashboard, track your ad’s performance anytime, anywhere. Monitor views, clicks, and messages to understand what’s working and refine your strategy over time.

Choosing the Right Ad Type for Your Business

Drive Website Traffic: Showcase your products or highlight services to entice new customers to visit online or in-store.

Promote Deals: Everyone in Louisville loves a bargain! Attract new and returning customers with special offers or discounts.

Engage Directly: Open a line of communication with potential clients. Educate them about your offerings and seal the deal.

Where Will Your Ad Appear?

Your ad’s placement depends on your chosen goal. Nextdoor offers multiple display areas:

Newsfeed: Engage with neighbors in real-time as they scroll through local updates.

Right-hand Rail: Perfect for ads aiming to increase website visits.

For Sale & Free: Ideal for businesses looking to tap into the local marketplace.

Real Estate Section: Tailored for real estate and home service businesses, this section showcases homes and services to interested neighbors.

Understanding Billing

Choose a billing method that aligns with your campaign goals:

Continuous Ads with Monthly Billing: Ideal for ongoing promotions. Set your budget and let your ad run continuously. You’ll be billed every 31 days, ensuring your campaign remains uninterrupted.

Ads with a Specific End Date: Perfect for time-bound promotions. Pay upfront based on your daily budget and campaign duration. Any remaining funds can be utilized for your next ad.

In the heart of Louisville, where community matters, Nextdoor offers a unique platform for businesses to connect with locals. Dive into this advertising opportunity and watch your business flourish in the community you love.

What Are the Essential Business Expenses that Shouldn’t Be Avoided?

Running a company is expensive. If you hope to make a profit while keeping prices competitive, you will need to minimize your operating costs wherever possible. At the same time, there are some business expenses you should not cut from the budget.

Many enterprises spend too much on avoidable or unnecessary expenses. However, if you want to cut costs effectively, you must recognize the spending areas you should always include in your budget. Here are five such essential expense categories you should think twice about before cutting.

Licenses and Permits

Regulatory costs are the most important business expenses to consider. While some of these fees may be expensive, they are far less than the cost of noncompliance penalties or — in a worst-case scenario — losing your right to operate.

Most companies require state and federal licenses to operate legally. Depending on where you work and what industry you are in, the accompanying fees can cost several hundred dollars. Many licenses also expire after a set period, in turn requiring renewal and more permit-related costs.

In some cases, you can get additional permits that may not be mandatory but let you perform services that set you apart from the competition. Whether this spending is worth it depends on your local market and what you specialize in. For most regulatory costs, though, the only way to minimize them is to avoid penalties. Review all applicable regulations to determine your necessary licenses before setting a budget.

Employee Wages and Benefits

Employee expenses are a more contentious area for many organizations. Wages and benefits can be some of your biggest operating costs, so it makes sense to want to reduce them. While spending too much on your workforce is possible, lowering salaries is not always ideal.

At the most basic level, your business needs staff to work efficiently and the law requires you to pay them a certain amount. It is often best to go above and beyond these minimums, though. Offering a competitive salary and benefits package may cost more, but it can also lead to more productive and engaged employees.

Many companies today struggle to retain staff because people have more employment options than ever, so they often leave for better-paying positions. Considering hiring and onboarding are far more expensive than keeping a good employee, it is typically best to offer better compensation in the first place.

Insurance

Insurance is another crucial business expense you should not gloss over. Some forms of insurance — such as vehicle insurance and worker’s compensation — are mandatory in some areas and industries. Others may not be a legal requirement but are worth the cost, considering how much they save in an emergency.

Professional liability insurance minimizes legal costs from claims from dissatisfied customers, which is ideal for some high-risk products and sectors. If your brick-and-mortar facilities reside in storm-prone areas, you may also consider flood or wind coverage for your building. You can determine what insurance you need by reviewing your enterprise’s costliest and most likely risks.

In some cases, you can write off business insurance on your taxes because it is common and necessary in your industry. Remember to capitalize on that opportunity to minimize your expenses without sacrificing safety.

Equipment and Maintenance

Depending on your industry, equipment costs may be another class of unavoidable business expenses. Just as you need talented and engaged employees to work efficiently, you need the right tools for the job. Opting for the least amount of or cheapest possible machinery may seem smart initially, but it often leads to low efficiency or poor-quality output.

Of course, you do not necessarily need top-of-the-line machinery in every instance. Making the most of these investments is often more about selecting the optimal tool for a specific use case rather than simply spending more. Determine how much you should pay by comparing prices to expected depreciation, any resulting savings from efficiency and equipment longevity.

Maintenance is another crucial spending category, especially if you use high-end equipment. Regular maintenance may seem expensive, but it saves money in the long run by preventing costly, disruptive breakdowns.

Web Presence

As the internet’s role in life and business grows, your organization’s web presence is becoming increasingly important. Consequently, building and maintaining an engaging website and social media channels is now a critical business expense.

A well-designed website and carefully curated social media profiles will help you reach new customers and engage existing ones. Expanding your web presence will also provide more data on your customers and target markets. Direct, personalized marketing drives sales and increases loyalty, and the only way to achieve it is through this data, so take advantage of this opportunity.

Social media marketing, web design, search engine optimization services and cloud infrastructure to enable a more responsive website are all worthwhile investments. You can determine where to focus this spending by learning more about your target audience. If you want to reach younger consumers, mobile-optimized websites and social media are ideal, whereas a B2B business may prefer to pay for email marketing.

Get More Out of Your Necessary Expenses

Effective saving starts with recognizing where you cannot afford to cut corners. These five business expenses are all areas where a little more spending is worth it in the long run. Whether they are a matter of legality, efficiency or long-term savings, these cost categories deserve dedicated room in your budget.

It is possible — and recommended — to approach these expenses carefully to see how you can avoid spending too much on them. Simultaneously, reaching only the bare minimum in these areas will end up costing you more than you would initially save.


Eleanor Hecks is editor-in-chief at Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.

What Emerging IoT Trends Should Businesses Pay Attention To?

You must pay attention to the latest innovations coming to the Internet of Things. IoT devices complement many other advanced technologies, so people are starting to combine them. These emerging IoT trends stand to revolutionize how businesses use the technology.

How Are IoT Trends Evolving Technology?

Emerging IoT trends are evolving technology into something entirely new. It combines with the most advanced, popular innovations to create something never before seen. The IoT as you know it may soon change forever.

In 2022, IoT startups secured the highest amount of funding they had received since 2012. They collected an average of nearly $16 million, a 30% increase from 2021. People saw the emerging trends of 2023 and decided they needed to be a part of the technological innovation.

The market for IoT devices dipped over 20% in 2022. However, they still secured incredibly high funding because investors believed the upcoming trends would revolutionize the technology. How much money they receive gives businesses a direct insight into its future. In this case, it is a clear indication of success.

What Are the Emerging IoT Trends?

The emerging IoT trends offer new takes on traditional devices. While some incorporate other well-known technologies, others create something entirely new.

  1. Automation

Many emerging trends combine IoT devices with other advanced technologies. Automation has been a massive success for many businesses and is among the most popular. Although it has existed for a few years, it is only starting to pick up speed.

Many companies use IoT in robotic automation. For example, FedEx has used it for five years to organize and distribute mail, replacing traditional carriers. Most businesses rely partially on e-commerce sales, so they would benefit from technology that can package, label and ship products.

Even if you do not ship items to customers, you should pay attention to this trend because it has many real-world uses. No matter your industry, you can automate some of your responsibilities with IoT devices. It could streamline your processes, increasing accuracy and profit.

  1. Artificial Internet of Things

Artificial intelligence in IoT — what people call AIoT — is one of the latest IoT trends. It combines artificial intelligence with traditional IoT technology. However, the extent of its presence differs depending on the device’s purpose.

Incorporating AI into IoT allows businesses to rapidly analyze data, make accurate predictions and run things smoothly. The simplest form of AIoT uses an algorithm to process information, while the more advanced version makes the devices operate independently.

Much of the buzz around it comes from the potential for peer-to-peer communication where each IoT device interacts with others. They already have a constant connection to the internet, so establishing one between a group of them is a minor leap.

  1. Asset Tracking

A business owner is no stranger to supply chain delays and surprises, considering everything from a bad storm to a foreign conflict can disrupt things. IoT asset tracking can give immediate updates on an item’s location.

You can use remote IoT tracking to find packages in real time, no matter where you are. It improves traceability, helping you reduce losses. All you have to do is put a device on a pallet to keep track of its whereabouts the entire time it is in transit.

On top of tracking where products are, IoT asset tracking can tell you if they break in transit. The sensors can detect minor changes and alert you to potential damage. This technology can even improve your brand’s reputation since you can resolve the issue before your customer receives a defective item.

  1. Digital Twins

A digital twin is a virtual copy of a physical object. Basically, it is an advanced version of traditional simulations. You use IoT sensors to map whatever item you want to visualize to monitor it in real time or simulate it after a change.

A digital twin can handle thousands of variables simultaneously, so you can use it for complex situations. For example, you could simulate how your new packaging design will function. You can use a digital twin instead of repeatedly building and testing prototypes.

It is also helpful for visualization. A digital twin can help you if you want to keep track of something remotely. Since it is a replica of the item in a digital format, you can monitor it even if you are not close to it. If something on the actual object begins to malfunction, you can consult the copy to understand how to troubleshoot things.

  1. New Regulations

Regulations have begun to appear because of the rapid appearance of new IoT trends. Businesses should be aware of each new law to protect themselves as they adopt the technology. Regulatory bodies want to set ground rules as more industries use it.

For instance, the European Commission accepted a data protection act in 2023. In the United States, the Federal Communications Commission proposed mandatory cybersecurity labels for IoT devices in the same year.

What Can Businesses Do to Prepare?

Businesses can analyze their needs to prepare for upcoming IoT trends. Once they identify where to use the technology, they can figure out how to implement it. While AIoT may be the best choice for one company, automation may be vital for another, depending on their individual needs.

Whatever they choose, it is a good idea to act now since the technology is only getting bigger. In 2023, the amount of IoT devices reached 15.14 billion globally. Experts expect the number will continue to rise and reach nearly 29.5 billion as early as 2030. They can take advantage of the growth if they prepare for it.

Follow the Trends

Businesses can benefit from paying attention to emerging IoT trends revolutionizing technology. You could use it to automate your e-commerce packaging, test new product prototypes digitally or predict supply chain delays. Ultimately, it could improve your company’s operations and elevate your digital processes.


Eleanor Hecks is editor-in-chief at Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.

Printing Company Website Design

Case Study: Digital Transformation of a Printing Company

In an era where digital media seems to dominate, the print industry still holds significant value. This case study delves into the journey of a traditional printing company as it embraced the digital world, highlighting the importance of a robust online presence even in industries rooted in tangible products.

The Challenge

The printing company, with decades of experience in the industry, faced several challenges:

  1. A decline in walk-in customers due to increasing online service providers.
  2. Difficulty in showcasing their vast portfolio of print solutions to a wider audience.
  3. The need to streamline order placements, custom requests, and delivery tracking.

The Solution

  1. Focus Niche: Bottles and Can Print Design: Recognizing the growing demand in the beverage industry, a dedicated section was created to highlight their expertise in bottle and can print design. This niche focus allowed them to cater to breweries, soda companies, and other beverage producers, showcasing their specialized designs and print solutions tailored for cylindrical packaging.
  2. Portfolio Display: The website was designed with a dynamic gallery that showcased the range of their print solutions, from traditional print services like business cards and large banners as well as their niche market.
  3. Online Order System: An intuitive order placement system was integrated, allowing customers to specify their requirements, upload designs, and track their orders in real-time.
  4. Customization Tool: Recognizing that many clients wanted unique prints, a customization tool was embedded. This allowed users to design or tweak existing templates to suit their needs.
  5. Live Chat Support: To assist clients with queries or design choices, a live chat feature was added, ensuring immediate assistance.
  6. Mobile Responsiveness: Given the surge in mobile users, the website was optimized for all devices, ensuring a seamless browsing and order placement experience.
  7. Client Testimonials and Case Studies: To build trust and showcase their expertise, a section dedicated to client feedback and detailed case studies of past projects was incorporated.

Results

After the website’s launch:

  1. The company saw a 70% increase in online orders within the first three months.
  2. The interactive portfolio led to a 50% rise in inquiries for specialized print solutions.
  3. The live chat feature enhanced customer satisfaction rates, with 85% of users rating their experience as “excellent.”
  4. Mobile orders accounted for 40% of the total online orders, validating the importance of mobile optimization.

Conclusion

The digital transformation of the printing company not only expanded its reach but also modernized its operations, proving that even traditional industries can benefit immensely from a well-designed online platform. This case study serves as a testament to the fact that with the right digital strategies, businesses can evolve and thrive in an ever-changing landscape.

Next-Level Campaigns: How AI Supercharges Customer Acquisition and Retention

Customer acquisition and retention are necessary for businesses to succeed. Acquiring new customers allows companies to grow, but they must also retain them to guarantee brand loyalty and sustainable profitability.

Consumers are constantly shifting their preferences and behaviors, making it challenging for companies to reach target audiences with effective campaigns. However, with artificial intelligence (AI) by your side and the right data, you can better understand, attract and retain your customer base.

A Brief Overview of How AI Works

AI helps marketers by analyzing large amounts of data in a shorter time. Companies have always used data to learn about their customers. Yet, before AI came into the picture, businesses used traditional marketing methods that often relied on broader information.

Today, the global AI market comes to $142.3 billion, and companies use it to identify specific customer behaviors, preferences and patterns. Marketers create more targeted and personalized campaigns using algorithms to sift through data sources like website visits, social media interactions and purchase histories.

This information provides a deep view of customers’ habits and what they like. With these insights, businesses craft messages and offers that resonate directly with individual users. As a result, potential customers are more likely to engage because those messages capture their attention.

Essentially, AI eliminates much guesswork and ensures you use your resources efficiently to reach the right audience on time.

Personalized Marketing Messages and Recommendations

AI takes personalization to a whole new level by understanding each customer. One way it personalizes marketing is through product recommendations.

For instance, when users visit an e-commerce site, AI analyzes their browsing behavior, past purchases and abandoned carts. It uses this information to suggest products they are likely to buy. However, this method requires more than showing relevant products — it also needs you to present them at the right moment in the user’s journey.

Email marketing has also benefited from AI’s personalization capabilities. Instead of sending generic newsletters, companies can now send emails that provide specific solutions to their customers’ needs. From subject lines that capture attention to content that addresses their interests, AI ensures every email feels individually crafted.

In social media advertising, AI looks at users’ interactions, likes, shares and comments to display ads that relate to their interests and values. It ensures each message caters to the individual to increase engagement and customer interest.

Optimizes Ad Campaigns

Optimizing an ad campaign has become highly sophisticated with the integration of AI. AI assists businesses in ensuring their advertising efforts are on point through various techniques:

  • Dynamic pricing: AI analyzes real-time market demand, competitor pricing and other factors to adjust ad bids automatically. This analysis ensures companies get the best value for their ad spend while maximizing visibility.
  • Audience segmentation: Instead of broad demographic groups, AI creates micro-segments based on behaviors and past interactions. This allows for highly targeted ad campaigns that cater to specific audiences.
  • A/B testing at scale: While traditional A/B testing compares two versions of an ad, AI can test multiple variations simultaneously. It analyzes which elements — like headlines, images or calls-to-action — perform the best.
  • Predictive analysis: AI forecasts how likely a particular ad is to convert based on historical data and user behavior. This predictive insight allows businesses to allocate their budgets better — pushing resources toward advertisements likely to yield higher results.
  • Multichannel optimization: AI focuses on more than one platform by evaluating the performance of ads across various channels — from social media to search engines.
  • Real-time adjustments: Market conditions and user behaviors can change rapidly. Therefore, AI-driven platforms become useful as they react in real time to tweak campaigns to adjust to these changes.

Predicts Customer Needs

AI may be able to capture data and analyze it for campaigns. However, the interesting part is that it can predict future trends by analyzing past behaviors. With its predictive capabilities, you can address customer needs before they arise.

AI achieves this by looking for patterns in your customer data. These could be things your customers have purchased or time spent on particular pages. From there, AI determines what a customer is interested in or might look for in the future.

For example, a customer who checks out athletic gear often may be interested in a new sportswear line. The company can then use this information to promote the products, instantly saving time and money from studying customers’ preferences and behaviors.

Beyond looking at individual behaviors, AI also analyzes global trends. By examining broader market patterns and predicting upcoming trends with AI, your business can always be a step ahead in its offerings.

Automates Customer Communication

Effective communication is crucial in establishing and maintaining customer relationships. Communication helps customers get answers to their questions, build trust with a brand and solve problems. However, low-priority communications often take up much of your customer support team’s time.

When AI automates simple requests, customer support can better care for customers with larger issues. For example, AI could help customers find what they want on the business’s website. Hubspot found that 78% of customer support agents use AI and automation because they say it lets them spend their time on more important aspects of their role.

One of the most popular ways companies do this is through chatbots. These tools handle numerous customer inquiries in real time, providing instant answers and solutions. AI chatbots can understand and respond to user queries. The interaction feels smooth and natural, and more customers are satisfied with the help they receive.

Using AI Marketing for Customer Acquisition and Retention

AI has certainly changed the way marketers reach and retain new customers. Whether it is through personalized messaging or product recommendations, businesses witnessed the power behind it to engage with customers in previously unimaginable ways. Pinpoint some areas where you could use AI in your business and start taking customer acquisition to another level today.


Eleanor Hecks is editor-in-chief at Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.