Smithville is a small Texas town with an outsized creative identity. It is home to Smitty, the world record holding gingerbread man, and the Ann Powell Express train, and has served as a filming location for movies like Hope Floats. The city wanted a custom tourism map system that captured this character while serving practical wayfinding needs for visitors and residents.
The project came together as three coordinated city maps. A full city map covers the main grid and satellite locations for visitors arriving from out of town. A downtown map handles foot traffic and helps people navigate once they are there. An illustrated highlights and commerce map features custom landmark illustrations and doubles as a tourism marketing piece the city can use to attract film crews, visitors, and small business interest. Each map handles a different job, but they share a consistent visual identity so the city’s brand carries across every version.
We delivered every file as a fully layered, editable asset under a CC0 license. The city owns the artwork outright and can print, modify, and republish the maps without coming back to us for permission or paying ongoing licensing fees. We do not believe in gatekeeping creative work, especially for small municipalities and tourism boards investing in their own identity. The maps are built to last, and the city has what it needs to keep them current as Smithville grows.
Custom map design for cities and tourism boards
Cities of every size benefit from a coordinated map system that supports both wayfinding and tourism marketing. Whether you are a small town building out a downtown tourism program or a larger municipality coordinating multiple districts, custom city maps with original landmark illustrations help visitors find their way and give your community a recognizable visual identity. We work with cities, tourism boards, chambers of commerce, and downtown development organizations on map projects ranging from single downtown maps to full city map systems with multiple coordinated versions.
We work with cities, tourism boards, chambers of commerce, and downtown development organizations on map projects including:
- Custom city maps with full coverage of main grids and satellite locations
- Downtown maps designed for foot traffic and walkable navigation
- Illustrated tourism maps with custom landmark and building artwork
- Coordinated map systems with multiple versions sharing a unified visual identity
- Wayfinding signage and visitor orientation materials
- Print-ready map files for brochures, posters, and visitor guides
- Digital map versions for websites, mobile apps, and social media
- KML map data and interactive map design for online platforms
Every project we deliver is yours to keep. Layered files, editable artwork, and CC0 licensing mean your city owns the work without restrictions. If your city, town, or tourism organization needs a custom map system, we would love to help.
