4 Examples of Web Designs That Just Make Sense

Have you landed on a website and just felt it perfectly embraced the purpose and personality of a brand? Finding just the right combination of emotional points and features isn’t easy. You must first figure out who you are as a brand. At the same time, learn who your audience is.

According to Internet Live Stats, there are approximately 3.5 billion Google searches every day. The number varies, but you’ll find ample opportunities to reach your target audience with your website.

Does Your Website Design Matter?

Once you get the traffic to your page, does your design resonate with users? You have just a few milliseconds to make a first impression, so making sure you hit every point is vital.

Many people begin their searches for a business, even a local one, via search engines. When they land on your page, do they fully understand the purpose? Is the design aesthetically pleasing? Does the layout guide the user to the next stage of the buyer’s journey?

One of the best ways to learn how to design a site that speaks volumes is studying what others have done. Here are four websites we think just make sense and match the purpose of the business or personality of the brand.

1. Use Brand Color Palette

Is your brand already well-established? If people are familiar with your logo or company colors, it’s smart to use the same look in your web design. While it might be tempting to throw in some unique looks to show you’re up on the latest trends, try to stay away from anything too trend.

It’s best to stick with what your audience recognizes. You can, of course, add in a pop of color for a CTA or slightly adjust the hues to better contrast on electronic screens.

Century 21 uses a large hero image of a modern room to grab interest. They use a semi-transparent bar to share facts such as how many homes, agents and offices are available in your area. Note how the shades are brown and gold with a bit of neutral mixed in.

The company is well known and their logo and color palette recognizable offline. Using similar shades taps into the comfort and familiarity most people already feel with this company. The design works perfectly to get across their message.

2. Highlight Your Tagline

What is your brand’s tagline? You may be able to utilize it in some of the imagery and design of your page. The more you can make all the elements work together to elicit emotion in the user, the more likely they’ll convert into a lead.

For example, if you’re known as a fun brand, you would use happy colors and images. Think about the emotions you’d like to evoke in your customers and center your design around them. Even the shades you choose tap into feelings. Understand buyer reactions to different colors, even if you have to survey them to find out.

MRCOOL uses the heading “Never Stop Dreaming” just above their name logo. To tap into this idea, they show a little girl in a superhero cape, looking across to the city skyline as though she’s ready to rescue the world.

The soft sunset colors make one think of dreaming and something a bit surreal. At the same time, if you click on the video, you get testimonials from those who love the product and want others to know how well it works. It’s the perfect mix of dream and reality to grab user attention in an unexpected way.

3. Have Fun

Don’t be afraid to show off your personality and what’s unique about your business. It might not be obvious to you at first what makes your brand unique. Spend time studying the competition so you can see what unique value proposition (UVP) each touts.

Once you understand the competition’s UVPs, come up with your own. You want something different than your competitors but also true. What do you thrive at? What makes you stand out? It’s okay to hone in on something others may not pay attention to as long as you stack up in other areas.

The Ugly Company sells dried fruit and healthy snacks. Their name is “ugly” and their goal is to reduce their carbon footprint while upcycling snacks. So, they choose colors that are a bit garish. When you first glance at the page, you note how ugly the yellow is there. It isn’t a color you see often in web design.

However, on second look it matches the overall tone and look of the brand. The fact that some of the elements fall into the category many consider unattractive coincides with the brand’s name and persona. The product packaging would also stand out on store shelves as these aren’t colors typically used on dried fruit bags.

4. Highlight Your Benefits

Leave room in your design to show off the benefits of doing business with your brand. Highlight what makes you special on your home page. Limit the number of options so users see clearly where to go next, whether to a shopping section, additional information or to a form that converts them into a lead.

Eliminate any clutter and focus only on what customers most want to know about your brand. You can ascertain the information they want by looking at questions they’ve asked your sales team or surveying them for input. You can also check heatmaps for your site to see where people head once landing there.

Case goes with a very simple layout to bring the products you most want to know about within a click or two after landing on their page. They start by showcasing one of their popular products in the image. They then share the benefits of choosing their furniture, such as great reviews, 14-day returns and delivery or pickup.

How to Meet User Expectations

Your number one goal for your website should be to meet user expectations. Why do people seek a site such as yours in the first place? Are they looking for information? Do they need to buy something? Make the overall process as easy and possible. Creating an excellent customer experience is the most significant thing you can do to keep your users happy and create a design that makes sense.

Eleanor Hecks is editor-in-chief at Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.

Web Based Business – Digital Marketing Tips to Increase Online Sales

In the event that you are maintaining a business over web, at that point there should be intense showcasing techniques. Here we will talk about some of the tips that can improve online deals.

Deals cycle:

It is smarter to plan a business cycle for the item. Deals cycle is the technique to pitch your item to a client. It incorporates all the means to sell the item. Characterize the business pattern of your item since it will decide the stage where should you do promoting for your item. To put it plainly, all promoting methodologies depend on the business pattern of an item. Research do as well and testing for deciding the ideal deals cycle.

Checkout measure:

It is prescribed to improve the checkout cycle for your item. This is the most ignored promoting technique in a business. You try sincerely and contribute a great deal to arrive at the possible clients so don’t leave a space for client to relinquish the truck surrender. Build up the checkout cycle simple, smooth and intuitive with the goal that clients may not face trouble. It is the best methodology for keeping your clients flawless. On the off chance that there are a few pages for shopping the item, build up an advancement bar so clients realize the means to be taken further or have taken as of now.

Item depictions:

Clients consistently search for item depiction so it is strongly prescribed to add the item portrayal. You can likewise give an item control having each insight concerning the item. It adds believability to your item in the event that you incorporate client input or audits. These audits give a gauge to clients to buying your item. It is obligatory to add a different page for habitually posed inquiries. It is prescribed to compose depictions alongside catchphrases. It will improve the SEO of your site. It is smarter to streamline the depictions that will at last expand the positioning of site and your business will get noticeable prompting more deals. Along these lines, item depictions assume a focal job in moving your business higher than previously.

Transportation costs:

For better client experience, it is prescribed to show the transportation expenses of an item. It is noticed regularly organizations don’t show the transportation cost and lose the clients in light of the fact that toward the finish of the cycle, clients become acquainted with the delivery subtleties. Show delivering subtleties at the corner where client begins entering his/her data. Clients don’t feel better on the off chance that they begin filling the data of delivery without having the expense shown over the screen. Make your clients of each minor insight regarding the item and the installment. It will carry more clients to your business.

Continue to shop:

It is prescribed to put the alternative of ‘continue to shop’ close to the ‘proceed with checkout’ so clients can without much of a stretch discover it on the page. In web based business, such alternatives are anything but difficult to join in the checkout cycle.

Types of installment:

To carry validity to your item and site, it is prescribed to add the logos of various types of installment which your business is tolerating. You can add the true and mainstream security instruments to acquire the trust of the client. Security logo will make clients agreeable recorded as a hard copy their charge card data decisively.


Retargeting is the best showcasing technique. This system become effective when guests leave the site of your business without purchasing anything. Retargeting is the mainstream strategy to catch the crowd for greatest deal. You can put your items on the sites which are visited by the clients. Thusly, clients will see your items. Email showcasing is another powerful instrument to promote your business. Send special messages to the guests of your site. This will build traffic on your site ultimately prompting expanded deals.


Email showcasing is more compelling than the online media tools. Gather the messages of guest through online media and make an email list. Computerization is the piece of email showcasing procedure. Set up the email robotizations like, welcome email, request booking email, checkout email, truck surrender email and so on

Update your site:

It is prescribed to refresh your site every now and again. More established sites are obvious objective for spammers. So on the off chance that you have as of late built up your business over web, think about building up a refreshed site. Clients likewise feel good when they visit the site with similar pith as other business sites in any case there comes a sensation of suspiciousness.

Online media:

Online media is one of the developing and well known discussions across the globe. Try to have a record on each web-based media stage including Facebook, twitter, Instagram, YouTube and so forth. It is additionally important to routinely post the material about your business yet shrewd technique is to construct legitimate promoting efforts to develop your business. You can likewise remember video for your advertising efforts and post the video on all web-based media stages.

Assume on the off chance that you are selling the services of carpenters in Dubai over web; at that point make a video of carpentry work of your organization. This will build the commitment of clients with your business.

Author Bio:

Arslan Haider is author of the above blog. He has done his Bachelor in Computer Science from University of Wah. He is a professional Guest Blogger at Mediahicon and loves to write blogs on valuable topics.

Why Your Landing Page Needs to Make a Better First Impression

You only get one chance to make a first impression — and when it comes to landing pages, visitors make up their minds fast.

According to research from Google, visitors can develop design opinions within just 17 milliseconds of opening a new site.

If there’s something wrong with your landing page design — it isn’t clear, it doesn’t make a good offer or it takes too long to load — you could risk giving those potential customers a bad impression. Using the right design can encourage customers to move forward, no matter where they are in the sales funnel.

This is why your landing page needs to make a great first impression — and how the right design can boost conversions.

1. Consistency Builds Brand Recognition

Consistency can provide a good first impression and also make your landing pages more effective.

Landing pages need to be consistent with the ad campaign they’re attached to. Otherwise, you’ll be passing on a valuable opportunity to build some extra brand recognition.

You may also confuse customers if your landing pages and ads are vastly different. Without consistency, it may not be clear why the link they clicked led to the landing page they’re on.

2. Less Intimidating Forms May Reassure Potential Customers

Your business may need a lot of information from a potential customer to move them along the sales funnel. For example, ride-sharing companies like Lyft and Uber need a driver’s name and contact info, as well as a lot of detailed information on their car and income.

Asking for all of this information at once can create a fairly intimidating lead form.

Simple tricks can break down complicated lead forms without reducing the amount of information they collect. For example, many companies organize their lead forms with multiple columns. This way, no scrolling is necessary, and a visitor can always see the entire lead form at once.

Many sites will also split an overly long questionnaire over several pages or site elements — hiding later parts of the form until the visitor completes the current section or clicks through.

3. Strong Images and Design Can Lead to Conversions

A good first impression can reassure customers and quickly demonstrate what kind of results they can expect if they work with your business.

Continental Door Co., a garage door installation company in Spokane, Washington, provides a good example. Its page is dominated by a high-quality hero image that shows off some of the company’s work. Other page elements are paired with other photos that communicate the services it provides.

The more concrete and literal a product you sell, the better chance you have of taking advantage of this kind of strategy. If you market a physical object, leaning on visual commerce can be a much better strategy than using text, shapes and colors on their own.

4. A Good Impression Can Make a CTA More Appealing

Simple design choices can lead a visitor’s eye, making a CTA much more obvious and appealing.

This landing page from Wistia, a Cambridge-based video software company, shows how effective a simple palette and strong use of color can be in encouraging customers toward a page CTA.

Subtle color choices help the CTA stand out and communicate what kind of service the company is offering. This kind of design is especially important when the service you offer is more abstract and you can’t lean as much on images of the physical product.

A video on the side of the page helps add visual interest and shows off the company’s product — in this case, video hosting software for businesses.

5. Simple Navigation Can Keep Customers on Track

Navigation- and designwise, landing pages are often some of the simplest pages on a business’s website.

This is because a clutter-free, easy-to-navigate page can help keep customers moving through the sales funnel. Effective landing page design makes it clear what your company can offer, as well as how visitors can move forward in the buying process.

The landing page for I Done This, the developer of a collaboration app, features a compelling heading, a subheading that provides some extra explanation and a highly visible CTA with an obvious purpose.

There are also minimal navigation elements at the top of the page, which helps streamline things. The fewer clickable elements there are vying for a visitor’s attention, the less likely they’ll be to get lost.

This is a pretty standard way of structuring a landing page, and it works well for many businesses. The combination of short, compelling copy that doesn’t overexplain your business with an effective CTA and engaging visuals can go a long way in convincing customers.

6. Social Proof Can Make or Break a Sale

Customers are more likely to trust your brand if there’s evidence that other people have been satisfied with the products or services you offer.

Testimonials, reviews and similar evidence can go a long way in convincing customers and creating a positive first impression.

Many landing pages include quotes from satisfied customers or snippets from reviews for this reason.

Effective Landing Pages Make Good First Impressions

Visitors form their opinion about your landing page fast — which means effective design is just as important as your sales pitch or what you’re trying to offer.

These best practices can help you create strong landing pages that take advantage of good design to make a lasting first impression.

Lexie is a digital nomad and web designer. When she’s not traveling to various parts of the country, you can find her at the local flea markets or hiking with her goldendoodle. Check out her design blog, Design Roast, and connect with her on Twitter @lexieludesigner.

Effective Use of Fonts in Web Designs

Do you know that sometimes little things make a big difference among professional web designers and incompetent web designers? Those little things that we often ignore and don’t pay consideration. If you are a professional designer, then you might know the facts or those little things that are stopping you from becoming a master in your field.

If you ever have an experience of designing a website, then you might know all the little points that make a big difference.

Have you ever tried to make minor changes in your website that resulted in a significant contrast? Yes, it is what I am talking about. The things that we ignore results in a considerable improvement that left us surprised and pleased at the same time.

Okay, if changes are so uncomplicated and easy to make, then why not do it 100%? If you want to give a professional and eye-catchy look to your website, then don’t even try to miss these tiny errors that may create a big problem in the future. Now you might be thinking that what obstacles I am actually referring to? Let’s proceed with the topic.

Effective Use of Fonts in Web Designs

The actual topic that I want you guys to understand is the complexity and significance of fonts or Typeface that we use on our websites. The use of fonts in designs referred to as Typography that can impact in a significant way on your website.

With the right Typography, you can make people understand your website in a better way. Now, how true is this? Let’s go in-depth to prove my words.

Why Should You Care About Font Design?

Do you know that Steve Jobs is called as the father of Typography? Is it just because he originated ten fonts? No, it is because those ten fonts had made a vast and remarkable significant to our industry. He got this recognition because fonts play an unimaginable role in our website that can’t be contradicted.

Let’s make you more impressed and gratified.

Everyone wants a change in life. We, as human nature, get gloomy while looking at the same thing for a long time. Have you ever wondered that for how long we could look at the same style or design of font? Of course, we can’t. Choosing the right font for your website can do wonders that you can’t imagine.

Let’s come straight; Typography reflects the context of your work. If it is done right, then it will have a powerful impact on the users. With the right Typography, a user can easily understand the logic of your design. If you haven’t chosen the right fonts for your website, then how come you will be able to make them know your design?

Now let me elaborate on this topic by mentioning points that will allow you to stop for a while and will force you to think that why you should care about Font design.

1- It Creates a Specific Identity

Believe me or not, but the fact that you can’t deny is that a specific font conveys a particular message to the reader or a visitor. It depends on you that what type of message you let to communicate them. For example, if we use montserrat font in our graphic designs then its impact will be different on our audience however instead of this if we use any other font then there will be a big difference. The fonts vary from website to website. You can’t utilize the same style or the same size as the font for every website. Understanding the importance and nature of fonts for your newly created website is a symbol of a professional designer.

2- It Helps You to Grow

Using the right font for your website assists you to flourish your business. Now, how much right is it? Let’s verify this point with a little example. For Instance, you have made a website on a specific niche. If you have selected the right fonts that are easily understandable, then the chances are that people will agree to read the entire context of your website with comfort.

On the other hand, if you haven’t chosen the right nature of font or size of the font, then the user will switch to someone’s else website where he can read the same context with a better font quality. Isn’t it make sense?

3- It Attracts the Audience

Choosing the right font for your website attracts your customers. It let them stay on your website due to good readability, and good readability comes by selecting the readable fonts. If you want that more and more customers visit your site, then be selective and be careful in choosing the font. A perfect font conveys a certain mood or message to the audience, so make sure it won’t be the wrong one.

4- It Develops Conformity

When you use the same font or two fonts repeatedly, then it helps to create harmony or conformity, and the user remained stick to your website. However, using so many fonts in a single context make people confused, and somehow, they lose their interest, so that’s why fonts have so much importance.

Final Thoughts

So here are a few points that you should consider before designing a website. As a professional designer, you should never avoid little things that may disturb your entire site. Try to adapt those things that have a positive impact and try to avoid those mistakes that have a negative effect.

I hope you will find this article useful and informative and it will help you to make the most excellent website in the future. Consider these points and be a professional web designer.

How to Increase Brand Awareness on Your Landing Page

A good landing page will encourage your audience to keep moving through the sales funnel — and convince them that your business has services or products to soothe a pain point they’re dealing with.

However, advertising isn’t the only job your landing page has. It may be the first encounter a customer has with your brand, much like a product on a shelf or an ad on social media. Because you won’t get another chance for a first impression, your landing page also needs to be a good brand ambassador. A visitor should roughly understand your business with a quick scan and know what you do and why you do it.

With these strategies, you can use design landing pages that convince your audience and strengthen brand awareness.

1. Include Your Logo

Your logo is the face of your brand. It’s almost always a good idea to make sure it’s prominently featured on your landing page, even if you’re trying to keep the design as simple as possible.

In general, companies will opt for top-left logo placement, but some landing pages may change this up. A centered logo may be more effective, depending on the overall design. However, keep in mind that customers expect the logo to be in the top left, simply due to how many brands use this placement.

2. Use Custom or Distinct Brand Fonts

If your brand has some excellent typography backing up its look, you can lean on those design decisions to improve your landing pages.

Simple adjustments to your landing page fonts can help bring the page in line with your company’s overall look. They can reinforce the values or aesthetics you want customers to associate with your products.

While standing out is always helpful, it’s best not to go overboard. Some fonts that work great for a logo or header won’t translate well to body text or a form field. Ideally, you should have a standard font that works well for large chunks of text. When designing your landing page, it’s not always necessary to use the same font you use elsewhere in your branding. Sometimes, using one with similar characteristics will be enough to communicate the same values.

3. Use Your Branding Materials

Branding materials that show off what your company stands for — like graphics, videos and images that represent your products — can help a landing page show visitors what you’re offering. They can also quickly demonstrate your business’s values.

H.O. Penn Machinery is a dealer of Caterpillar heavy machinery and tools in southern New York state. The still background image here is actually a video, showing off some offered tools and machinery in action. The imagery in the video — heavy machinery used on construction sites and contractors overseeing work in a residential area — emphasizes the kind of utility and equipment new customers can expect from the brand.

Because H.O. Penn Machinery is a CAT dealer, the video also shows off the distinctive Caterpillar coloration and logos.

4. Build a Palette With Your Brand Colors

You can use almost every aspect of your landing page to subtly echo the look of your company. One of the simplest ways to do this is by basing the landing page palette off your brand colors.

This landing page from Vivino, an online wine marketplace and app, is a good example. The logo, center graphic and “Enter” button at the top-right are all in the company’s particular shade of wine-red burgundy. It provides a little bit of sophistication and re-emphasizes what the brand is all about.

Your landing page’s use of color doesn’t need to be complicated. This is especially true if your company, like many others, has adopted more of a minimalist aesthetic and may have a logo with just one color. Good design may just be a matter of remembering to use your logo shade as an accent, as with Vivino’s page.

5. Get Straight to the Point

A good landing page is scannable. You want customers to quickly know the benefits of working with your company — and it also improves awareness of your company. Your brand is about what you do and why, so if you can explain the products or services you offer in a sentence, you can boost your visibility.

Canva, a graphic design platform and software suite, is a good example of this. The page clearly communicates what the business has to offer — in this case, graphic design tools that anyone can use, regardless of experience level.

Breaking down your offerings into the simplest, most direct form possible will help customers know what you can provide. If your landing page makes things clear, it can help build that relationship between your look, logo and products in the customer’s mind.

6. Match Your Landing Page With Your Ad Campaigns

Consistency is critical in building brand awareness. The more often a customer sees your branding elements, the more likely they are to remember your design choices and associate them with your company.

Because of this, it’s best to keep your ad campaigns and the related landing pages as close as possible in terms of look and language.

Using Landing Pages to Strengthen Your Brand

With the right approach to design, your landing page can communicate a lot about your company and the products you offer. Keeping it in line with the overall look by using colors, fonts and imagery related to your brand will help the page build audience associations between your company and its values.

Lexie is a digital nomad and web designer. When she’s not traveling to various parts of the country, you can find her at the local flea markets or hiking with her goldendoodle. Check out her design blog, Design Roast, and connect with her on Twitter @lexieludesigner.

How To Rank Your YouTube Videos – 5 Steps To Get Started

YouTube is a powerful marketing platform that helps to enhance your business and brand. Over 6 billion hours of YouTube video viewed per month. Also, YouTube is the second largest website in the world. One-third of the internet audience spends much time on YouTube.

YouTube marketing is the main key to getting videos ranked on both YouTube and Google search. It makes an automated flow to find the people with your videos, which is related to your business.

In this guide, we will discuss the importance of Youtube ranking with the help of 8 tips. Once you have followed these steps, it helps you get more likes and views by ranking your YouTube videos higher on Google and YouTube.


Naming is an identical factor in the marketing process. Most marketers made a mistake with improper naming for your videos. This naming structure will happen in two places.

  • Raw video file
  • Video title

YouTube has the algorithm for the raw video file, which helps to find the content. If you’re not familiar with raw video titles, this guide helps to work on it.

Below are the tips to optimize the raw video title:

  • Right-click on your YouTube video and choose “Get Info”.
  • Include tags which are related to your video’s and synonym keywords.
  • Give a name the file based on your main keywords
  • Use some comments about your YouTube video.

Once you upload your file on the YouTube channel, it will automatically throughout the raw file name.

The video title should be less than 60 characters. Use keywords at the beginning of the title. Also, it must be short and descriptive and easily attracted by the audience. Don’t forget to add the keywords to your title. It helps to be an essential part of the ranking progress.


The YouTube algorithm is based on the views when YouTube was first launched. Once you get the most views for your video and it gets a high rank. But two years ago, YouTube changed its terms and conditions. They have counted your views, but at the same time, they do conjunction with engagement metrics.

The engagement metrics are,

  • Number of seconds viewed
  • Comments
  • Social shares and Likes

These additional metrics help to cut out the false clicks from the million click farms. At this moment, it can neglect a lot of videos with less focus content. It’s better to make rich content that drives user engagement. YouTube doesn’t have any guidelines regarding video length. Any user can upload extreme video length, but we suggest creating your video at least 60 seconds.

There are two main reasons:

  1. Your video length is longer, which means you can engage your viewers. Therefore, having your videos will add more seconds to your count and increase your watch time.
  2. In YouTube policy, short videos consider the spam your videos; So, avoid making length videos. It helps boost your video and enhance your YouTube likes & subscribers.


The audience first lands on your page; they can see the title. Your video title should be related to your video and descriptive. The length of the title is 55-60 characters. Use keywords at the beginning or mid of the title, which improves your chance for ranking higher in YouTube search.

Many YouTubers forget this section; the most important section is a video description. Basically, you can describe your video with the help of the keywords. Also, you can add the link to your website. A new member lands on your page, they first read the description part and click the link. Your video views are great, but YouTube is merely a means to something larger. Your videos should encourage your audience to take action. That action should be clicked on your website where you can finish the marketing process.

Here are some tips for creating a video description:

  • Create a unique style! Don’t copy the content from competitors and your previous videos. Each video is different and should be treated. Write a unique description for each video.
  • The character’s length of the description section is to be 5000. Use 2-3 keywords in part.
  • Avoid placing the same keywords twice. You’re stuffing the same keywords, and there is a chance of going spam.
  • Use synonyms of the keywords in your description. For Instance, your keyword is – how to rank on YouTube videos, how to rank on YouTube videos in Google-like.


Make a playlist for your YouTube channel that helps your viewers easily find your videos. It is the easiest way to segregate your content and share it with others. You can create playlists for saving the multipurpose channel.

You can make a playlist with the help of keywords. Whatever you can split that music videos, news, funny videos, and entertainment videos. It is simple to add, edit, and delete from the YouTube playlist. You will drop your videos to change the order, change the priority, and rename the playlist.

Here are the steps on how to make a playlist:

  • Start to watch the video before you can add the playlist.
  • Save the video first, and create a “New Playlist.”
  • Give the name of the playlist and select the private or public.
  • Once created a playlist, add your favorite video and again save it.
  • After that, you have to check whether the videos are added or not. Note it – add more videos to your playlist at a time.

The playlist section is placed on the left-hand column of your YouTube homepage.


YouTube offers to choose the image that suits your YouTube videos—adding a thumbnail of your videos to make the best impression for your viewers. I suggest placing a thumbnail that tells the viewers what your video is about and why they click on it.

If you want to boost your subscribers, you have to use a proper thumbnail to your videos. It is the heart of YouTube videos. Also, you can easily include the custom thumbnail and upload it.

Here are the few tips to before uploading the content:

  • The thumbnail image size should be 1280 x 720
  • Images must be .JPG, .PNG, .GIF or .BMP
  • Under 2 MB
  • Use attractive colors like Yellow, Red & Green, and use stylish fonts.


YouTube is a robust platform when you have used it correctly. YouTube Video marketing is developing, and many marketers want to promote their product in the channel. Creating unique content and standing out the right people at the right time is important for success. Don’t forget to add the above steps to your videos and start ranking in Google & YouTube searches.

Author Bio

Victoria Daniel is a social media expert and writer who is working in PixelGroovy. She is a regular contributor to well established IOT blogs and she has been into Internet marketing for two years.

Why Business Longevity Matters (and How to Market It)

The longer you’ve been in the business, the better known your brand becomes. People often look to see if you’re established and likely to remain operating for the foreseeable future. While longevity is never a promise of success, business owners who’ve already weathered a few storms are more likely to know some tricks to getting through new ones.

According to the Bureau of Labor Statistics, a mere 50% of businesses in the United States survive the five-year mark. About a third make it to 10 years and beyond. If you’re one of the lucky few to survive the first decade in business, you’ll have a much better chance of long-term success.

There are a lot of advantages to being around for decades and very few disadvantages. Here are some reasons why business longevity matters and how you can market your endurance.

1. Build Loyal Fans

Businesses that make it through economic downturns and tough times tend to have an army of devoted fans who talk them up to everyone they know. You essentially have a street team of influencers who let others know how great your product or service is.

Word-of-mouth marketing is one of the most powerful forms of marketing you could hope for. You don’t have to do anything but make sure your current customers love you and know you appreciate them. Asking them to share what you do with others requires a simple email or message, and many will be happy to help.

The North Face has an entire team of athletes who serve as brand ambassadors. They manage teams of climbers and other rugged outdoor sports enthusiasts. Because they are in the throes of whatever sport they represent, their recommendations hold a lot of clout. Their athlete representatives use their products out in the field and can speak to the specifications others in the sport need to know about.

2. Promote Usability

When you’re in business for a long period of time, you learn what your customers need and how to make your site and products usable and reliable. When marketing your longevity, point out that you’ve made mistakes, rectified them and know how to create a quality product you stand behind.

You may have made mistakes along the way, but as long as you learn from them and continuously improve your product and service, you’ll gain traction.

3. Highlight Your Experience

When you’ve been in business for decades, you have a pretty good idea of what your clients need. Explain how long you’ve been around and why other companies trust you to get the job done. You can even highlight some testimonials from customers who’ve stayed with you for years. They can probably explain better than anyone why they choose to remain with your company year after year.

Louisiana CAT highlights their more than 80 years in the industry. They point out that they’re a trusted partner and know the equipment inside and out, as well as what clients need. For someone new to the industry or looking for an experienced equipment provider, the reassurance of their knowledge is helpful.

4. Present a Clear Vision

When your focus is on staying in business for the long haul, you have to develop a clear vision of where you’re headed. Perhaps your goal is to build a company that will be around for your grandchildren to inherit. What do you want that brand to look like in 50 years and what do you need to do today to get to that point?

5. Develop a Specialty

When you’re in business for many years, it’s easier to develop something your brand is known for. You should have a special item that no competitor carries or that you’re known to be the best at making. Think about the needs of your customers and come up with an amazing solution. Devote an adequate number of hours to creating the absolute best product imaginable.

G.A. Schimpff’s Confectionery has been around since the 1800s. They are known for their Modjeskas and red hots. When you visit their store, they’re often in the process of creating one of the two types of candy and offer a free sample to people passing through. Being famous for particular types of candy helps them gain customers and orders.

6. Train Your Leaders

If you want your brand to have longevity, you must train tomorrow’s leaders. Successful companies have long-term company culture goals. Not only should you invest in current leaders, but also encourage them to build up the next generation of managers, passing down their knowledge along the way.

7. Know Your Audience

Marketing is a critical component of longevity. You must know who your customers are and what their pain points are. Once you understand the situations your users face, it’s much easier to provide insightful solutions. Dig into more than just the demographics of your clients. Get to know them on a psychological and emotional level, so you can market to them from their perspective.

Otis Elevators has been around for about 160 years. Over time, the industry changed, and Otis has managed to change alongside it. They’ve kept pace with higher skyrises and new developments in sensor-driven data and smart features.

Marketing Strategies

Think about the advantages of being around for a long period of time. Talk up your experience in the industry and your ability to see what is a trend and what is something that will last. Know who your audience is and use your past challenges to overcome today’s. With a little marketing effort and a lot of hard work, your brand will outlast the others around you and you’ll be able to highlight why you’re the best of the best.

Lexie is a digital nomad and web designer. When she’s not traveling to various parts of the country, you can find her at the local flea markets or hiking with her goldendoodle. Check out her design blog, Design Roast, and connect with her on Twitter @lexieludesigner.

Building A Strong Presence On Twitter: A Simple 7 Step Guide

Twitter has the primary purpose of social media networks that help people share their thoughts with the crowd. Experts say Twitter is an example of American microblogging. Some of them with deep conversation and some people getting busy with their business profit on twitter; Now you will do one thing that grabs their attention first and turn their look to see you. Find the correct time to tweet about your business to get engagement from followers. We will start to see here, Seven magic steps to increase twitter engagement up to 100 percent.

Use Twitter Button On Blog

To get more traffic for your business, use a twitter account; you can share your content on all social media, but Twitter provides an easy way to post possible content. Spread your encouraging message to your audience through twitter. Here a few reasons to use the twitter button there are:

  • A possible way to increase your social shares
  • You can connect with who read your tweets
  • Throw your account name to the huge audience while using twitter button

How to optimize the “tweet” button? You can see the twitter share button on a blog post, and it is a useful button to share your content for people’s engagement. And you need to know the simple formula for before you post. “Title + by @author + link + via@ your brand” that is called a premade tweet. Add the “tweet this” button on your blog posts and share tweetable content before making a tweet button—one of the most incredible ways to get more tweets and mention some twitter experts. Use “clicktotweet” on your blog to create a short link to share content on twitter.

Tracking your Tweets

The tracking method helps to track who shares your tweets. And also, you can find who shares your content without mentioning you. Build a new relationship when you track them, and also you can track feedback directly about your brands. Easy to find when you get a notification while they mention your name. And the next, they mention your brand is not your name or share your tweet directly from your link; it is not necessary to mention brand keywords. Quick to find a loyal audience from the crowd, and it gives better results than enforceable followers.

Reply And Engage With Them

Create Q&A sessions on your tweets or retweets; Find out who comments to your questions. Reply to comments and thank them for sharing your content. Use some smileys and memes or GIFs to invite them to follow you. In this way, you can build brand advocates and grab new audience’s attention to drive website traffic with Twitter retweets by posting prompt replies. Followers like you when they follow or like your brand; it’s all online relationships. Use some tricks to approach them to start a conversation like in real life. Write some “reply” or “thank” templates to interact with people and pin it to save your valuable time. For example, you can thank people for giving you a lot of twitter retweets and post sweet words as comments.

If you are a global company, you need to know different languages to reply to them or collect some important templates and translate them to pin it. One most significant point is if you respond to their comments using the “@” symbol to mention a specific person or few persons. It helps to keep your followers with you.

Try To Boost Your Tweets

You should optimize your content to stand out your brand from the crowd feeds. To increase your credibility when you post the right content, and you can build a trustable relationship. Influencers will surely notice your optimized content, and they follow you to more engagement. Experts say your content should include headlines up to 50 characters, author name, website link, hashtags, and clear images. Most people like to see visual content on social media platforms, so give some importance to tweets with niche images.

Formula format : “Headline + author name + link + @domain name + any 2 hashtags + images”

Add # Hashtags

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To increase your tweet’s visibility, add relevant hashtags on tweets, so people search easily for your tweets to their business. People quickly analyze your posts when you organize your tweets’ topics. Famous hashtags help to monitor your tweets from the crowd, and it increases your reach. First, make a list of keywords brand-oriented and use competitor tools to shortlist them. Create a tweet with relevant keywords, and you can add up to 10 hashtags, but 2-3 hashtags are best forever. Use “#” symbol before you start.

Each Day Follow Up To 100 People

One smart way to increase your networks when you follow the right people; you can connect with the audience. And in this way helps to build authority with a huge audience. If you have 15 minutes per day, you can follow up with 100+ new people every day. Every Twitter account can follow up to 400 accounts per day, and if you have verified accounts, you can follow up to 1000 accounts per day. This limit depends on ratios, and it will be different for each account.

Visit Live Events On Twitter

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If you attend live events, you have real-time conversations on twitter with lots of people. Live programs build a strong relationship with industry, and twitter chat is always best to grow your audience. You can start a Twitter chat for unique conversations and some brands having their own twitter topics about their brand, but they already choose these chat topics. You always need to update about what time and date the chat is. Hashtags help to connect all tweets to make them ready for the conversation. Check the results when you finish your live twitter chats.


Trying these steps to build a strong presence on Twitter. Remember, short and sweet rules for while tweeting:

  • Repeat tweets, but don’t repeat the same type of content
  • Calculate ratio before tweets
  • Don’t confuse your followers
  • Write a good bio for impressions
  • Tweets not only promote yourself
  • Ignore the spammers, but don’t ignore any people
  • Follow the organization, if you are interesting
  • Stay positive with people

If you use these awesome steps on your tweets, get more engagement from twitter’s retweets.

Author Bio

Kaira Ralph works at Rousesocial as a social media strategist and a content writer. She contributes a lot of articles focusing on the latest social media trends to many blogs across the web. Her passions involve reading, painting, and traveling.


The Importance of Advertising, Marketing, And Branding Agencies For Start-Up Businesses

If you’re struggling to boost your online presence, you may want to consider some help from various experts in the field. The online world is harsh and requires effective strategies for your business actually to strive.

You must keep up with your competitors because if you don’t, your business will only get lost on the internet. But don’t worry too much! By hiring the right people, you’ll be able to create a foolproof plan in no time.

Seek Help From Marketing Agencies

There are tons of marketing agencies in the market today. Some agencies already established their businesses online to reach more customers.

The focus of marketing is on products, locations, prices, and promotions recognized as the 4 P to promote relations between companies and their customers. While it covers an overall idea, a marketing agency is concerned with the development and implementation of new policies.

A marketing agency should bring your company’s products and facilities from the idea to the consumers. Its primary focus is on the customer, who integrates these marketing aspects to build your customer foundation.

A marketing agency providing services such as referencement naturel quebec can assist you to distinguish your company from rivals by demonstrating clients how their products or facilities are unique to them.

After the implementation of a distinctive marketing strategy, a marketing agency will have to select a collaboration system to assist you in achieving your targets. A branding organization provides the opportunity to create a branding strategy with a broader consultative approach.

Boost Your Ads With The Help Of An Advertising Agency!

An ad agency is necessarily a unique component in the marketing cycle, the primary purpose of which is to inform you of your products and services. It includes placing advertisements in the news media like journals, posters, TVs, radio, immediate correspondence, and even the web.

They decipher the most significant publicity possibilities on the market. You can inspire interest in the products or facilities you deliver by placing your company in front of prospective clients. They use the business plan of the enterprise to learn how to achieve potential clients and comprehend them.

The advertising agency’s main objective is to use carefully selected press channels to produce compelling messages that affect buying conduct. By informing customers about their advantages, they encourage products or services and create feelings sense as though they genuinely connect with your label. In turn, this helps individuals to make a transaction.

What Is Branding?

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Branding contributes to the identification and distinction of a product from other goods and services. Branding is essential as it not only gives customers a pleasant feeling; it also enables your clients and guests to understand what to receive from your business.

Why Is Branding Important?

Many start-up businesses benefit from having a compelling brand that catches their target market’s attention. Here are some of the reasons why branding is essential for a business.

Branding Increases The Importance Of Finance

The real difficult resources of the business are often appreciated by companies that trade openly on the market. Much of this is related to the company’s marketing. Usually, a powerful brand ensures the company for the future.

Branding Increases Awareness

A critical element of a product is a logo. The product logo is what individuals acknowledge immediately as the “image” of a company. A competent layout of your logo is sufficiently easy to remember, but strong enough to offer your business’s perception.


Branding creates income and revenues for your company in terms of revenues. You will generate cash based on the way the branding strategy works. Customers are encouraged to try and determine whether they make more taxes.

Gaining Your Customers’ Trusts

As clients learn about your company, they start to trust you. You have to offer clients a cause to check you in an attempt to create confidence.

The marketing needs to be done when the first clients determine how many more you get. Outstanding customer support, item/service knowledge, and favorable social media interaction will make them return.

Hire Branding Agencies For A More Efficient Brand

A branding agency has a specialized business designing, building, improving, shaping, and reinforcing your brand. The word “marketing” includes strategic actions to strengthen your company through government awareness.

Branding is required for small, intermediate, big businesses. That is how you stick out and enable you to communicate stronger with your client.

Some agencies realized that marketing can imply beginning from scrap and building the entire business or merely improving what you have now to redesign your company.

What Can You Gain From A Branding Agency?

A branding agency can increase the longevity of your company. It can be daunting to start up an innovative product and thus reposition or develop a fresh graphic description for an established label.

Buyers have altered the interaction between them and labels and have created more difficulties for companies to confront and distinguish their products from their rivalry. Branding encompasses everything, including the company’s image, blog, personal content as well as client service marketing that can link clients with you.

If you are to benefit from the online approaches and evolving techniques that are prevalent today for customers, then your best course of action is to hire a branding firm. Agencies can expand their brand scope by developing an integrated branding technique that combines strategies so that your product is linked to specific customers across a variety of devices.

An agency can also guarantee a coherent brand statement throughout all outlets, which is essential to your promotion and company achievement. Consistent marketing can lead to the growth of confidence, an acknowledgment in your industry, and enhancement of your google engine.


You may assume that your company goods and utilities can be readily sold on your own rather than waste cash on hiring an agency. However, it can be hard for a company to guarantee a good company and product field with the lack of a resourceful crew. If you are keen on employing a specialist company for your company, make sure you have your research at the company you choose before you hire them.