How to Grow Your Business with a Website

Your website is your business’s online home. It can provide you with an incredible opportunity to grow your company, generate more revenue for the products and services you offer, and build a strong reputation with customers. But how do you make it happen?

Get a Good Domain Name

The first step to growing your business is getting a good domain name. This will be the address that visitors come in through and it should reflect what you do, but also put an emphasis on who you are as a brand. It’s important for this to not only look professional when potential customers visit it but also help with SEO so that search engines can easily recognize and rank your site higher than competitors. Once you have decided on which domain name best suits your company, go ahead and get started by registering or purchasing that URL before everybody else does! You don’t want to miss out on this key piece of your online presence.

Create a Detailed Plan for Your Website

Before you jump into developing or redesigning your website you should have some sort of plan in place that includes who the audience is, what they are looking for when visiting it, and how often they will be using it. To figure all this out, take time to conduct research with potential customers about their needs, problems, pain points, and questions so that when you create content for your site these can be answered immediately!

This also helps make sure everything is actually helpful and valuable which is crucial if you want visitors coming back again and again. Find ways to use web analytics tools like Google Analytics or Hubspot to see how people are using your site and to put together a plan for what changes need to be made in order for you to achieve the goals that have been set.

Display A Clear Description of Your Business on Your Site

There are a few different options for displaying information about what you do online. You can choose to have multiple pages that outline the products, services, and solutions you provide along with testimonials from previous customers who were happy with their results. Another option is creating one landing page where everything is laid out in an easy-to-read format that provides more details on each of these topics so visitors don’t have to go hunting around if they want specific answers or would rather not spend time scrolling through content looking for what interests them. Just make sure whatever path you take includes good quality images, enough text but isn’t overly wordy, and has links back to other areas within your too!

Don’t Forget to Make the Interface Simple and Easy to Navigate

Once you’ve created a comprehensive and informative site that tells visitors everything they need to know about your business it is important for them to be able to find what interests them quickly and easily. This means keeping the interface simple with easy-to-read menus, not too many advertisements getting in the way of content, and using menu bars within each section or page if there are multiple links available. You want people spending as much time on your website as possible so make sure its user friendly!

Create a Simple but Catchy Logo and Display it at the Top of Your Site

Since you’re going to be using your logo on all of your marketing materials it is important that it looks professional and communicates what you or your company does. Think about how the colors, fonts, and design overall will look on a business card, brochure, social media post, or even as an app icon for mobile users! The good news is, you don’t have to spend hundreds or thousands of bucks to create a good logo. You can use a free logo creator and achieve great results!

Offer Quality Content That Educates Visitors

Quality content can build trust with customers which leads them to become more familiar with who you are and why they should choose your products/services over someone else in the industry. It also helps answer any questions potential clients might have without having to actually pick up the phone and call. To make sure this information is valuable there are a few things to think about:

  • What are the biggest problems/issues in this industry? How can you help solve them and provide a better solution?
  • Who is your target audience? If everyone could benefit from what you have to offer then who needs it the most right now, or in six months time when they decide to look for a business like yours online.
  • What do people need that’s stopping them from doing their job well or making it more efficient? Make sure content on your site doesn’t just talk about how great things are but also gives examples of actual results customers have received when using your services. This way visitors know exactly why they should choose you over your competitors.

In conclusion, the only way to be successful online is by consistently growing your business. A website can help you achieve this goal and manage it all in one place, but make sure the website content is informative, easy-to-read, and includes links back to pages where visitors can learn more or get started! Use the tips above, and you will be on the path to growing your business exponentially.

Author Profile

David Anderson is a business graduate with a marketing major. He specializes in communication design and has helped many brands achieve their goals in marketing communication. Now he writes for freelance clients on topics related to brand design, visual communication, and marketing.

Big Branding Strategies to Utilize for Small Business Success

As a small business owner, you likely have a million things on your to-do list. Revenue, employees, production, customer loyalty… amongst these critical elements, branding may not be top of mind for you. Perhaps you even think branding is best left to the big shots, who have the excess revenue to devote to marketing budgets. If you’re thinking along these lines, it’s time for a major strategic overhaul.

Businesses that go big on branding pack a punch and stand out. Grabbing customers’ attention (and keeping it) is the best way to plump up that bottom line. Want to learn about some easy branding best practices? Designweb Louisville breaks it down.

What Exactly Is Branding?

Let’s get one thing very clear. Branding is more than just slapping a logo onto your socials and calling it a day. Instead, it is indicative of your company as a brand and the values it stands for. Branding presents an overall image of your mission and customer services and gives customers insight into the products and services you offer.

Why is it important? Well, consumers want to shop at a cohesive and consistent brand that ups the quality of their buying experience. Most businesses today invest in branding, which means that you’ll need excellent graphics, text, and design to get a leg up on your competition and stand out.

How Can I Reach My Target Market Through Branding?

Well, the two are intrinsically linked. When brainstorming for your business, you likely honed in on a particular audience or demographic to cater your services to. This might be based on interest, age, occupation, income, or gender. Zenbusiness attests that you should think a little bit harder about your target audience and what they might be looking for in business branding. For example, a younger demographic might want to see consistent branding across socials, including TikTok integrations. A wine lover demographic might wish to see witty quotes and sassy visuals when shopping for their new favorite wine. By playing to these target use cases, you’ll be getting the most bang for your branding buck.

How Can I Get Started on Branding?

Start by deciding whether you want to go the DIY route or if you want to get the professionals in. When it comes to coding and web design, you’ll want to get pros in to do their magic. However, most small businesses don’t have the expendable budgets to get expert designers in to do the work – at least, not all of it. But there are many graphic elements that you can do yourself just as well (and shh… for much cheaper).

For example, creating an eye-catching banner for your socials or site is a great way to build brand awareness and can be achieved even by novice designers. Use an online banner maker to create a unique and personalized banner for your branding needs. All you need to do is find a banner that works with your more significant brand identity and then add in text, font, color, graphics, images, and even video. It really is that easy! Similarly, social media posts with your logo and consistent branding can be easily DIYed too. Getting smart about which elements to manage yourself will be critical for small businesses low on start-up funds.

In our increasingly digital world, consumers learn more about businesses online than through any other space. And according to this 2019 survey by Hubspot, 70% of reviewed shoppers said that graphics and cohesive design played a significant part in their buying decision. Thus, be sure to include branding in your next campaign strategy to take the business world by storm.

Designing and branding a website doesn’t need to be complicated. At least, that’s what we believe at Designweb Louisville. We offer competitively priced web design and development services to help you build your dream site with ease. Click here to check out our services, or contact us at hello@designweblouisville.com for more information today!

How to Effectively Increase Brand Visibility

Brand visibility is imperative to success and relates to more prevalent customer recognition and awareness. It denotes the ability of customers to recognize a brand or business based on various factors.

It is commonly associated with visual representations of a brand such as the business logo, colors, and products, but it’s much more pervasive than that. For example, Apple and Google are synonymous with technology products, including computers, mobile devices, and so on. Every time those types of products are brought up, or the related topics are in focus, those two brands come to mind, among others. That is because they have effectively boosted brand visibility, in many different ways.

Of course, effectively increasing brand visibility for a small business or medium-sized operation, with limited resources, is quite a bit different than doing so for a corporate entity. What goes into brand visibility, and what are some ways to enhance and leverage the concept?

1. Optimize for Search

These days, there is no valid excuse for NOT optimizing a business or brand website for SEO, or search engine results. You can do this by focusing on relevant keywords, namely terms that your customers will be searching for. It’s not something you have to do alone either, as there are hundreds, if not thousands, of SEO experts willing to help. It’s also accessible to all businesses, big and small. 

Choose keywords, use a proper SEO tool, and begin adding those keywords to your site. Coming up with a clear content marketing campaign that hits all those relevant keywords and delivers enriching and engaging material is just as important. Moreover, the keywords can be embedded within the web copy on all pages, product descriptions, headers, and much more.

2. Use Smart Advertising

Advertising and marketing are critical for boosting visibility, across print ads, digital ads, and various other mediums. But one of the best ways to get your name out there is to use creative measures, doing something a little different than everyone else. Some examples include clever office branding, unique product packaging, local sponsorships, or even customer rewards and incentives.

Like all forms of advertising, the idea is to get your brand out there and in front of as many eyes as possible. Doing it in a witty or creative way ensures that both the medium and the content stand out, creating a memorable experience, and vastly boosting brand awareness.

3. Tap Into Influencer Marketing

The term “influencer” has taken on new meaning in the digital frontier. It doesn’t just include celebrities and public personas, but also YouTubers, social media users, content creators, and much more. Moxy Hotels launched a YouTube channel featuring Taryn Southern, a popular influencer that became so popular, it now has multiple seasons’ worth of content.

Just as you would with celebrities during the days of old, you can tap into an influencer’s audience and resources to build awareness about your brand. You can do it by offering products for review, paying for ad placements or mentions, sending out free swag, opening discussions with creators, and so on.

The trick is to choose the right influencers for your niche, products, and brand. Instead of just picking someone because they’re popular, try to find someone local. Alternatively, you can look for someone that works with the types of products or services you offer, such as tech, makeup, accessories, or whatever.

4. Enhance Offline Marketing

In the digital age, and with so much happening online, it’s easy to overlook the offline world. Every business should invest some time and resources enhancing offline marketing efforts. It includes product packaging, word-of-mouth advertising or referrals, radio advertisements, networking, public events, cold calls, and much more. Basically, the term encompasses anything that happens offline and away from the internet.

Wearing yourself thin trying to do it all is not the goal, nor is it a good strategy. But choosing one or two channels to focus on, and then becoming the best of the best is the way to go. If you choose to participate in local job fairs or networking events, then do it with a splash! Host a keynote discussion or panel. Give out free swag to all booth visitors. Make it memorable and get your brand out there.

5. Reward Your Customers

To build loyalty, entice customers to share their experiences, and naturally increase awareness, you need to be going above and beyond. Rewarding your customers is an excellent way to do that. The first thing that comes to mind is a customer loyalty program or cashback rewards, but while those are great solutions, they’re not the only strategies that exist. There are many ways to give back and reward your customers, not necessarily through monetary incentives.

Bundling small gifts with every purchase is one example. Honing customer service programs to near perfection to ensure customers are always taken care of, is another. Another still might be something as simple as offering free shipping for all online orders. You’ll need to review your competitors so you know what they’re doing and what they offer, and then you can up your game. Ensure that your customers continually have positive and memorable experiences, and that will create a cyclical system where those people are always willing to share and talk about your brand.

Can’t Stop, Won’t Stop

Continue improving and innovating as much as possible, but also establish a way to measure brand visibility. Doing so is easier than you might think. You can look at website traffic, and how much it’s growing, review the search volume of your keywords, check in-store traffic, look at trending topics or messages about your brand, and much more.

Search optimization should always be on your plate, which means you should continue utilizing your chosen keywords and researching more. Smart advertising, offline marketing, and influencer support should also be persistent strategies. Don’t forget to reward your customers or your employees on the frontlines!

Once you put that vehicle in motion, don’t use the brakes, continue your momentum. Measure, iterate, improve, and then re-measure. It’s the best way to increase visibility, build strong and positive awareness, and cement your brand in the annals of history.

Eleanor Hecks is editor-in-chief at Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.

4 Examples of Web Designs That Just Make Sense

Have you landed on a website and just felt it perfectly embraced the purpose and personality of a brand? Finding just the right combination of emotional points and features isn’t easy. You must first figure out who you are as a brand. At the same time, learn who your audience is.

According to Internet Live Stats, there are approximately 3.5 billion Google searches every day. The number varies, but you’ll find ample opportunities to reach your target audience with your website.

Does Your Website Design Matter?

Once you get the traffic to your page, does your design resonate with users? You have just a few milliseconds to make a first impression, so making sure you hit every point is vital.

Many people begin their searches for a business, even a local one, via search engines. When they land on your page, do they fully understand the purpose? Is the design aesthetically pleasing? Does the layout guide the user to the next stage of the buyer’s journey?

One of the best ways to learn how to design a site that speaks volumes is studying what others have done. Here are four websites we think just make sense and match the purpose of the business or personality of the brand.

1. Use Brand Color Palette

Is your brand already well-established? If people are familiar with your logo or company colors, it’s smart to use the same look in your web design. While it might be tempting to throw in some unique looks to show you’re up on the latest trends, try to stay away from anything too trend.

It’s best to stick with what your audience recognizes. You can, of course, add in a pop of color for a CTA or slightly adjust the hues to better contrast on electronic screens.

Century 21 uses a large hero image of a modern room to grab interest. They use a semi-transparent bar to share facts such as how many homes, agents and offices are available in your area. Note how the shades are brown and gold with a bit of neutral mixed in.

The company is well known and their logo and color palette recognizable offline. Using similar shades taps into the comfort and familiarity most people already feel with this company. The design works perfectly to get across their message.

2. Highlight Your Tagline

What is your brand’s tagline? You may be able to utilize it in some of the imagery and design of your page. The more you can make all the elements work together to elicit emotion in the user, the more likely they’ll convert into a lead.

For example, if you’re known as a fun brand, you would use happy colors and images. Think about the emotions you’d like to evoke in your customers and center your design around them. Even the shades you choose tap into feelings. Understand buyer reactions to different colors, even if you have to survey them to find out.

MRCOOL uses the heading “Never Stop Dreaming” just above their name logo. To tap into this idea, they show a little girl in a superhero cape, looking across to the city skyline as though she’s ready to rescue the world.

The soft sunset colors make one think of dreaming and something a bit surreal. At the same time, if you click on the video, you get testimonials from those who love the product and want others to know how well it works. It’s the perfect mix of dream and reality to grab user attention in an unexpected way.

3. Have Fun

Don’t be afraid to show off your personality and what’s unique about your business. It might not be obvious to you at first what makes your brand unique. Spend time studying the competition so you can see what unique value proposition (UVP) each touts.

Once you understand the competition’s UVPs, come up with your own. You want something different than your competitors but also true. What do you thrive at? What makes you stand out? It’s okay to hone in on something others may not pay attention to as long as you stack up in other areas.

The Ugly Company sells dried fruit and healthy snacks. Their name is “ugly” and their goal is to reduce their carbon footprint while upcycling snacks. So, they choose colors that are a bit garish. When you first glance at the page, you note how ugly the yellow is there. It isn’t a color you see often in web design.

However, on second look it matches the overall tone and look of the brand. The fact that some of the elements fall into the category many consider unattractive coincides with the brand’s name and persona. The product packaging would also stand out on store shelves as these aren’t colors typically used on dried fruit bags.

4. Highlight Your Benefits

Leave room in your design to show off the benefits of doing business with your brand. Highlight what makes you special on your home page. Limit the number of options so users see clearly where to go next, whether to a shopping section, additional information or to a form that converts them into a lead.

Eliminate any clutter and focus only on what customers most want to know about your brand. You can ascertain the information they want by looking at questions they’ve asked your sales team or surveying them for input. You can also check heatmaps for your site to see where people head once landing there.

Case goes with a very simple layout to bring the products you most want to know about within a click or two after landing on their page. They start by showcasing one of their popular products in the image. They then share the benefits of choosing their furniture, such as great reviews, 14-day returns and delivery or pickup.

How to Meet User Expectations

Your number one goal for your website should be to meet user expectations. Why do people seek a site such as yours in the first place? Are they looking for information? Do they need to buy something? Make the overall process as easy and possible. Creating an excellent customer experience is the most significant thing you can do to keep your users happy and create a design that makes sense.

Eleanor Hecks is editor-in-chief at Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.

Web Based Business – Digital Marketing Tips to Increase Online Sales

In the event that you are maintaining a business over web, at that point there should be intense showcasing techniques. Here, we will talk about some of the tips that can improve online deals.

Deals cycle:

It is smarter to plan a business cycle for the item. Deals cycle is the technique to pitch your item to a client. It incorporates all the means to sell the item. Characterize the business pattern of your item, since it will decide the stage where you should do promote for your item. To put it plainly, all promoting methodologies depend on the business pattern of an item. Research do as well and testing for deciding the ideal deals cycle.

Checkout measure:

It is prescribed to improve the checkout cycle for your item. This is the most ignored promoting technique in a business. You try sincerely and contribute a great deal to arrive at the possible clients, so don’t leave a space for client to relinquish the truck surrender. Build up the checkout cycle simple, smooth and intuitive with the goal that clients may not face trouble. It is the best methodology for keeping your clients flawless. On the off chance that there are a few pages for shopping the item, build up an advancement bar, so clients realize the means to be taken further or have taken as of now.

Item depictions:

Clients consistently search for item depiction, so it is strongly prescribed to add the item portrayal. You can likewise give an item control having each insight concerning the item. It adds believability to your item if you incorporate client input or audits. These audits give a gauge to clients to buying your item. It is obligatory to add a different page for habitually posed inquiries. It is prescribed to compose depictions alongside catchphrases. Furthermore, it will improve the SEO of your site. It is smarter to streamline the depictions that will at last expand the positioning of site and your business will get noticeable, prompting more deals. Along these lines, item depictions assume a focal job in moving your business higher than previously.

Transportation costs:

For better client experience, it is prescribed to show the transportation expenses of an item. It is noticed regularly organizations don’t show the transportation cost and lose the clients because toward the finish of the cycle, clients become acquainted with the delivery subtleties. Show delivering subtleties at the corner where client begins entering his/her data. Clients don’t feel better on the off chance that they begin filling the data with delivery without having the expense shown over the screen. Make your clients of each minor insight regarding the item and the installment. It will carry more clients to your business.

Continue to shop:

It is prescribed to put the alternative of ‘continue to shop’ close to the ‘proceed with checkout’ so clients can without much of a stretch discover it on the page. In web-based business, such alternatives are anything but difficult to join in the checkout cycle.

Types of installment:

To carry validity to your item and site, it is prescribed to add the logos of various types of installment which your business is tolerating. You can add the true and mainstream security instruments to acquire the trust of the client. Security logo will make clients agreeable recorded as a hard copy their charge card data decisively.

Retargeting:

Retargeting is the best showcasing technique. This system become effective when guests leave the site of your business without purchasing anything. Retargeting is the mainstream strategy to catch the crowd for the greatest deal. You can put your items on the sites which are visited by the clients. Then, clients will see your items. Email showcasing is another powerful instrument to promote your business. Send special messages to the guests of your site. This will build traffic to your site, ultimately prompting expanded deals.

Computerization:

Email showcasing is more compelling than the online media tools. Gather the messages of guests through online media and make an email list. Computerization is the piece of email showcasing procedure. Set up the email robotizations like, welcome email, request booking email, checkout email, truck surrender email and so on

Update your site:

It is prescribed to refresh your site every now and again. More established sites are obvious objective for spammers. So on the off chance that you have as of late built-up your business over the web, think about building up a refreshed site. Clients likewise feel good when they visit the site with similar pith as other business sites, in any case there comes a sensation of suspiciousness.

Online media:

Online media is one of the developing and well-known discussions across the globe. Try to have a record on each web-based media stage including Facebook, Twitter, Instagram, YouTube and so forth. It is additionally important to routinely post the material about your business yet shrewd technique is to construct legitimate promoting efforts to develop your business. You can likewise remember video for your advertising efforts and post the video on all web-based media stages.

Assume on the off chance that you are selling the services of carpenters in Dubai over web; at that point, make a video of carpentry work of your organization. This will build the commitment of clients with your business.

Author Bio:


Arslan Haider is the author of the above blog. He has done his Bachelor in Computer Science from University of Wah. He is a professional Guest Blogger at Mediahicon and loves to write blogs on valuable topics.

DumpsterCrushr

Crushr was already a great client with Design Web, but they wanted to expand and create a national brand. We helped them create a website that highlighted their individual franchisees and also brought in new franchisees across the United States. We were able to put together a site that attracted new customers as well as new partners.

Why Your Landing Page Needs to Make a Better First Impression

You only get one chance to make a first impression — and when it comes to landing pages, visitors make up their minds fast.

According to research from Google, visitors can develop design opinions within just 17 milliseconds of opening a new site.

If there’s something wrong with your landing page design — it isn’t clear, it doesn’t make a good offer or it takes too long to load — you could risk giving those potential customers a bad impression. Using the right design can encourage customers to move forward, no matter where they are in the sales funnel.

This is why your landing page needs to make a great first impression — and how the right design can boost conversions.

1. Consistency Builds Brand Recognition

Consistency can provide a good first impression and also make your landing pages more effective.

Landing pages need to be consistent with the ad campaign they’re attached to. Otherwise, you’ll be passing on a valuable opportunity to build some extra brand recognition.

You may also confuse customers if your landing pages and ads are vastly different. Without consistency, it may not be clear why the link they clicked led to the landing page they’re on.

2. Less Intimidating Forms May Reassure Potential Customers

Your business may need a lot of information from a potential customer to move them along the sales funnel. For example, ride-sharing companies like Lyft and Uber need a driver’s name and contact info, as well as a lot of detailed information on their car and income.

Asking for all of this information at once can create a fairly intimidating lead form.

Simple tricks can break down complicated lead forms without reducing the amount of information they collect. For example, many companies organize their lead forms with multiple columns. This way, no scrolling is necessary, and a visitor can always see the entire lead form at once.

Many sites will also split an overly long questionnaire over several pages or site elements — hiding later parts of the form until the visitor completes the current section or clicks through.

3. Strong Images and Design Can Lead to Conversions

A good first impression can reassure customers and quickly demonstrate what kind of results they can expect if they work with your business.

Continental Door Co., a garage door installation company in Spokane, Washington, provides a good example. Its page is dominated by a high-quality hero image that shows off some of the company’s work. Other page elements are paired with other photos that communicate the services it provides.

The more concrete and literal a product you sell, the better chance you have of taking advantage of this kind of strategy. If you market a physical object, leaning on visual commerce can be a much better strategy than using text, shapes and colors on their own.

4. A Good Impression Can Make a CTA More Appealing

Simple design choices can lead a visitor’s eye, making a CTA much more obvious and appealing.

This landing page from Wistia, a Cambridge-based video software company, shows how effective a simple palette and strong use of color can be in encouraging customers toward a page CTA.

Subtle color choices help the CTA stand out and communicate what kind of service the company is offering. This kind of design is especially important when the service you offer is more abstract and you can’t lean as much on images of the physical product.

A video on the side of the page helps add visual interest and shows off the company’s product — in this case, video hosting software for businesses.

5. Simple Navigation Can Keep Customers on Track

Navigation- and designwise, landing pages are often some of the simplest pages on a business’s website.

This is because a clutter-free, easy-to-navigate page can help keep customers moving through the sales funnel. Effective landing page design makes it clear what your company can offer, as well as how visitors can move forward in the buying process.

The landing page for I Done This, the developer of a collaboration app, features a compelling heading, a subheading that provides some extra explanation and a highly visible CTA with an obvious purpose.

There are also minimal navigation elements at the top of the page, which helps streamline things. The fewer clickable elements there are vying for a visitor’s attention, the less likely they’ll be to get lost.

This is a pretty standard way of structuring a landing page, and it works well for many businesses. The combination of short, compelling copy that doesn’t overexplain your business with an effective CTA and engaging visuals can go a long way in convincing customers.

6. Social Proof Can Make or Break a Sale

Customers are more likely to trust your brand if there’s evidence that other people have been satisfied with the products or services you offer.

Testimonials, reviews and similar evidence can go a long way in convincing customers and creating a positive first impression.

Many landing pages include quotes from satisfied customers or snippets from reviews for this reason.

Effective Landing Pages Make Good First Impressions

Visitors form their opinion about your landing page fast — which means effective design is just as important as your sales pitch or what you’re trying to offer.

These best practices can help you create strong landing pages that take advantage of good design to make a lasting first impression.

Lexie is a digital nomad and web designer. When she’s not traveling to various parts of the country, you can find her at the local flea markets or hiking with her goldendoodle. Check out her design blog, Design Roast, and connect with her on Twitter @lexieludesigner.

Effective Use of Fonts in Web Designs

Do you know that sometimes little things make a big difference among professional web designers and incompetent web designers? It is little things that we often ignore and don’t pay any consideration to. If you are a professional designer, then you might know these facts or those little things that are stopping you from becoming a master in your field.

If you have experience in designing a website, then you might know all the little points that make a big difference.

Have you ever tried to make minor changes on your website that resulted in a significant contrast? Yes, this is what I am talking about. Fixing ignored results is a considerable improvement that left us surprised and pleased at the same time.

Okay, if changes are so uncomplicated and easy to make, then why not do it 100%? If you want to give a professional and eye-catchy look to your website, then don’t even try to miss these tiny errors that may create a big problem in the future. Now you might be thinking that what obstacles I am actually referring to? Let’s proceed with the topic.

Effective Use of Fonts in Web Designs

The actual topic that I want you guys to understand is the complexity and significance of fonts or typeface that we use on our websites. The use of fonts in designs referred to as Typography that can impact significantly on your website.

With the right typography, you can make people understand your website in a better way. Now, how true is this? Let’s go in-depth to prove my words.

Why Should You Care About Font Design?

Do you know that Steve Jobs is called as the father of typography? Is it just because he originated ten fonts? No, it is because those ten fonts had made a vast and remarkable significant to our industry. He got this recognition because fonts play an unimaginable role in our website that can’t be contradicted.

Let’s make you more impressed and gratified.

Everyone wants a change in life. We, as human nature, get gloomy while looking at the same thing for a long time. Have you ever wondered that for how long we could look at the same style or design of font? Of course, we can’t. Choosing the right font for your website can do wonders that you can’t imagine.

Let’s come straight; typography reflects the context of your work. If it is done right, then it will have a powerful impact on the users. With the right typography, a user can easily understand the logic of your design. If you haven’t chosen the right fonts for your website, then how come you will be able to make them know your design?

Now, let me elaborate on this topic by mentioning points that will allow you to stop for a while and will force you to think that why you should care about Font design.

1- It Creates a Specific Identity

Believe me or not, but the fact that you can’t deny is that a specific font conveys a particular message to the reader or a visitor. It depends on you that what type of message you let to communicate them. For example, if we use Montserrat font in our graphic designs then its impact will be different on our audience, however instead of this if we use any other font then there will be a big difference. The fonts vary from website to website. You can’t utilize the same style or the same size as the font for every website. Understanding the importance and nature of fonts for your newly created website is a symbol of a professional designer.

2- It Helps You to Grow

Using the right font for your website assists you to flourish your business. Now, how much right is it? Let’s verify this point with a little example. For Instance, you have made a website on a specific niche. If you have selected the right fonts that are easily understandable, then the chances are that people will agree to read the entire context of your website with comfort.

On the other hand, if you haven’t chosen the right nature of font or size of the font, then the user will switch to someone’s else website where he can read the same context with a better font quality. Isn’t it make sense?

3- It Attracts the Audience

Choosing the right font for your website attracts your customers. It let them stay on your website due to good readability, and good readability comes by selecting the readable fonts. If you want that more and more customers visit your site, then be selective and be careful in choosing the font. A perfect font conveys a certain mood or message to the audience, so make sure it won’t be the wrong one.

4- It Develops Conformity

When you use the same font or two fonts repeatedly, then it helps to create harmony or conformity, and the user remained stuck to your website. However, using so many fonts in a single context make people confused, and somehow, they lose their interest, so that’s why fonts have so much importance.

Final Thoughts

So, here are a few points that you should consider before designing a website. As a professional designer, you should never avoid little things that may disturb your entire site. Try to adapt those things that have a positive impact, and try to avoid those mistakes that have a negative effect.

I hope you will find this article useful and informative, and it will help you to make the most excellent website in the future. Consider these points and be a professional web designer.

How to Increase Brand Awareness on Your Landing Page

A good landing page will encourage your audience to keep moving through the sales funnel — and convince them that your business has services or products to soothe a pain point they’re dealing with.

However, advertising isn’t the only job your landing page has. It may be the first encounter a customer has with your brand, much like a product on a shelf or an ad on social media. Because you won’t get another chance for a first impression, your landing page also needs to be a good brand ambassador. A visitor should roughly understand your business with a quick scan and know what you do and why you do it.

With these strategies, you can use design landing pages that convince your audience and strengthen brand awareness.

1. Include Your Logo

Your logo is the face of your brand. It’s almost always a good idea to make sure it’s prominently featured on your landing page, even if you’re trying to keep the design as simple as possible.

In general, companies will opt for top-left logo placement, but some landing pages may change this up. A centered logo may be more effective, depending on the overall design. However, keep in mind that customers expect the logo to be in the top left, simply due to how many brands use this placement.

2. Use Custom or Distinct Brand Fonts

If your brand has some excellent typography backing up its look, you can lean on those design decisions to improve your landing pages.

Simple adjustments to your landing page fonts can help bring the page in line with your company’s overall look. They can reinforce the values or aesthetics you want customers to associate with your products.

While standing out is always helpful, it’s best not to go overboard. Some fonts that work great for a logo or header won’t translate well to body text or a form field. Ideally, you should have a standard font that works well for large chunks of text. When designing your landing page, it’s not always necessary to use the same font you use elsewhere in your branding. Sometimes, using one with similar characteristics will be enough to communicate the same values.

3. Use Your Branding Materials

Branding materials that show off what your company stands for — like graphics, videos and images that represent your products — can help a landing page show visitors what you’re offering. They can also quickly demonstrate your business’s values.

H.O. Penn Machinery is a dealer of Caterpillar heavy machinery and tools in southern New York state. The still background image here is actually a video, showing off some offered tools and machinery in action. The imagery in the video — heavy machinery used on construction sites and contractors overseeing work in a residential area — emphasizes the kind of utility and equipment new customers can expect from the brand.

Because H.O. Penn Machinery is a CAT dealer, the video also shows off the distinctive Caterpillar coloration and logos.

4. Build a Palette With Your Brand Colors

You can use almost every aspect of your landing page to subtly echo the look of your company. One of the simplest ways to do this is by basing the landing page palette off your brand colors.

This landing page from Vivino, an online wine marketplace and app, is a good example. The logo, center graphic and “Enter” button at the top-right are all in the company’s particular shade of wine-red burgundy. It provides a little bit of sophistication and re-emphasizes what the brand is all about.

Your landing page’s use of color doesn’t need to be complicated. This is especially true if your company, like many others, has adopted more of a minimalist aesthetic and may have a logo with just one color. Good design may just be a matter of remembering to use your logo shade as an accent, as with Vivino’s page.

5. Get Straight to the Point

A good landing page is scannable. You want customers to quickly know the benefits of working with your company — and it also improves awareness of your company. Your brand is about what you do and why, so if you can explain the products or services you offer in a sentence, you can boost your visibility.

Canva, a graphic design platform and software suite, is a good example of this. The page clearly communicates what the business has to offer — in this case, graphic design tools that anyone can use, regardless of experience level.

Breaking down your offerings into the simplest, most direct form possible will help customers know what you can provide. If your landing page makes things clear, it can help build that relationship between your look, logo and products in the customer’s mind.

6. Match Your Landing Page With Your Ad Campaigns

Consistency is critical in building brand awareness. The more often a customer sees your branding elements, the more likely they are to remember your design choices and associate them with your company.

Because of this, it’s best to keep your ad campaigns and the related landing pages as close as possible in terms of look and language.

Using Landing Pages to Strengthen Your Brand

With the right approach to design, your landing page can communicate a lot about your company and the products you offer. Keeping it in line with the overall look by using colors, fonts and imagery related to your brand will help the page build audience associations between your company and its values.

Lexie is a digital nomad and web designer. When she’s not traveling to various parts of the country, you can find her at the local flea markets or hiking with her goldendoodle. Check out her design blog, Design Roast, and connect with her on Twitter @lexieludesigner.

How To Rank Your YouTube Videos – 5 Steps To Get Started

YouTube is a powerful marketing platform that helps to enhance your business and brand. Over 6 billion hours of YouTube video viewed per month. Also, YouTube is the second largest website in the world. One-third of the internet audience spends much time on YouTube.

YouTube marketing is the main key to getting videos ranked on both YouTube and Google search. It makes an automated flow to find the people with your videos, which is related to your business.

In this guide, we will discuss the importance of Youtube ranking with the help of 8 tips. Once you have followed these steps, it helps you get more likes and views by ranking your YouTube videos higher on Google and YouTube.

STEP 1: YOUTUBE VIDEO NAME

Naming is an identical factor in the marketing process. Most marketers made a mistake with improper naming for your videos. This naming structure will happen in two places.

  • Raw video file
  • Video title

YouTube has the algorithm for the raw video file, which helps to find the content. If you’re not familiar with raw video titles, this guide helps to work on it.

Below are the tips to optimize the raw video title:

  • Right-click on your YouTube video and choose “Get Info”.
  • Include tags which are related to your video’s and synonym keywords.
  • Give a name the file based on your main keywords
  • Use some comments about your YouTube video.

Once you upload your file on the YouTube channel, it will automatically throughout the raw file name.

The video title should be less than 60 characters. Use keywords at the beginning of the title. Also, it must be short and descriptive and easily attracted by the audience. Don’t forget to add the keywords to your title. It helps to be an essential part of the ranking progress.

STEP 2: VIDEO LENGTH

The YouTube algorithm is based on the views when YouTube was first launched. Once you get the most views for your video and it gets a high rank. But two years ago, YouTube changed its terms and conditions. They have counted your views, but at the same time, they do conjunction with engagement metrics.

The engagement metrics are,

  • Number of seconds viewed
  • Comments
  • Social shares and Likes

These additional metrics help to cut out the false clicks from the million click farms. At this moment, it can neglect a lot of videos with less focus content. It’s better to make rich content that drives user engagement. YouTube doesn’t have any guidelines regarding video length. Any user can upload extreme video length, but we suggest creating your video at least 60 seconds.

There are two main reasons:

  1. Your video length is longer, which means you can engage your viewers. Therefore, having your videos will add more seconds to your count and increase your watch time.
  2. In YouTube policy, short videos consider the spam your videos; So, avoid making length videos. It helps boost your video and enhance your YouTube likes & subscribers.

STEP 3: VIDEO TITLE & DESCRIPTION:

The audience first lands on your page; they can see the title. Your video title should be related to your video and descriptive. The length of the title is 55-60 characters. Use keywords at the beginning or mid of the title, which improves your chance for ranking higher in YouTube search.

Many YouTubers forget this section; the most important section is a video description. Basically, you can describe your video with the help of the keywords. Also, you can add the link to your website. A new member lands on your page, they first read the description part and click the link. Your video views are great, but YouTube is merely a means to something larger. Your videos should encourage your audience to take action. That action should be clicked on your website where you can finish the marketing process.

Here are some tips for creating a video description:

  • Create a unique style! Don’t copy the content from competitors and your previous videos. Each video is different and should be treated. Write a unique description for each video.
  • The character’s length of the description section is to be 5000. Use 2-3 keywords in part.
  • Avoid placing the same keywords twice. You’re stuffing the same keywords, and there is a chance of going spam.
  • Use synonyms of the keywords in your description. For Instance, your keyword is – how to rank on YouTube videos, how to rank on YouTube videos in Google-like.

STEP 4: MAKE A PLAYLIST

Make a playlist for your YouTube channel that helps your viewers easily find your videos. It is the easiest way to segregate your content and share it with others. You can create playlists for saving the multipurpose channel.

You can make a playlist with the help of keywords. Whatever you can split that music videos, news, funny videos, and entertainment videos. It is simple to add, edit, and delete from the YouTube playlist. You will drop your videos to change the order, change the priority, and rename the playlist.

Here are the steps on how to make a playlist:

  • Start to watch the video before you can add the playlist.
  • Save the video first, and create a “New Playlist.”
  • Give the name of the playlist and select the private or public.
  • Once created a playlist, add your favorite video and again save it.
  • After that, you have to check whether the videos are added or not. Note it – add more videos to your playlist at a time.

The playlist section is placed on the left-hand column of your YouTube homepage.

STEP 5: CUSTOMIZED THUMBNAIL

YouTube offers to choose the image that suits your YouTube videos—adding a thumbnail of your videos to make the best impression for your viewers. I suggest placing a thumbnail that tells the viewers what your video is about and why they click on it.

If you want to boost your subscribers, you have to use a proper thumbnail to your videos. It is the heart of YouTube videos. Also, you can easily include the custom thumbnail and upload it.

Here are the few tips to before uploading the content:

  • The thumbnail image size should be 1280 x 720
  • Images must be .JPG, .PNG, .GIF or .BMP
  • Under 2 MB
  • Use attractive colors like Yellow, Red & Green, and use stylish fonts.

FINAL THOUGHT:

YouTube is a robust platform when you have used it correctly. YouTube Video marketing is developing, and many marketers want to promote their product in the channel. Creating unique content and standing out the right people at the right time is important for success. Don’t forget to add the above steps to your videos and start ranking in Google & YouTube searches.

Author Bio

Victoria Daniel is a social media expert and writer who is working in PixelGroovy. She is a regular contributor to well established IOT blogs and she has been into Internet marketing for two years.