7 B2C Websites We Are Completely Entranced By

Most small businesses who sell to consumers (B2C) have a website today. Finding the best ones to use as examples requires narrowing down options to various categories and then comparing a variety of options. Amazon is often considered the gold standard in e-commerce B2C websites, but there are many other examples that help with the best design elements as well.

Top Examples of B2C Websites

The United States Small Business Administration estimates there are around 33.2 million small businesses in the country. Although not all are B2C companies, millions of small businesses cater to consumers and have an online presence.

Whether a brand always has a site and wants to improve it or is looking to create a new design, there are a few things that make the top ones stand out from the rest. Here are some favorite elements to include:

1. Crumbl Cookies

Source: https://crumblcookies.com

Crumbl Cookies uses a video hero image to immediately engage site visitors. B2C websites should keep the consumer interacting from the moment they land on the page. Since most people have faster streaming than in the past and reliable internet connectivity, utilizing videos within designs can ramp up the success of any site.

2. Brighter Lights Media

Source: https://brighterlightsmedia.com

Brighter Lights Media uses a perfect mix of white space on their site. Since they offer a service where they film events, such as weddings, they already include video clips and beautiful images. However, creating the symmetrical balance between text, images and white space is challenging.

The site is a good one to study to fully understand the ample amounts of negative space needed to draw the user’s attention to specific elements on a B2C website and help them navigate the buyer’s journey.

3. Praxxis Pro

Source: https://praxxispro.com

Praxxis Pro does an excellent job of including a brightly colored call to action (CTA) button. Consider the best location for a CTA. Some sites include it on multiple pages or mainly on the home page. The sales model for a B2C website will determine where the CTA gets the best traction.

Businesses can also use some A/B testing and see which locations, colors and wording users respond best to for the CTA.

4. Zappos

Source: https://www.zappos.com

Zappos is one of the top shoe e-tailers today. One thing the site does particularly well is choosing categories most likely to be items people are looking for. B2C website owners should thinkthrough the most likely things people who land on the site seek. Hunting through top keywords is a good indicator.

Narrow the options down to five to seven categories and create a navigational hierarchy that makes the most sense for the business’s potential customers.

5. Max & Lily

Source: https://maxandlily.com

Max & Lily pulls in the help of a countdown timer. When companies put a time limit on a sale, it drives customers to go ahead and make a purchase. Once the user bounces away from a website to “think it over,” the chances of them returning are greatly reduced. Entice them to stay with a discount valid for a limited time.

Another option is to use the scarcity rule to make something seem more enticing. One study used two cookie jars to prove people want what they think others prefer. With two cookie jars, the scientists left one with only a couple cookies left and placed 10 in the other jar. People almost always selected a cookie from the almost empty jar.

Show how many of a popular item are left to entice site visitors to order immediately. Add a timer to put on even more pressure and encourage them to buy now rather than later.

6. Grovemade

Source: https://grovemade.com

Grovemade features a highly intuitive shopping experience. Users can easily add an item to their cart and take it back out with single clicks. The system suggests items usually purchased together or sends you to the next step of checking out with some simple CTAs.

Test out any shopping cart system and go with the one that integrates with other systems, such as inventory management. However, make sure it is user friendly and mobile responsive at the same time.

7. Skullcandy

Source: https://www.skullcandy.com

Skullcandy uses a gorgeous color palette to pull customers into their design and make them want to purchase their items. Don’t underestimate the power of color to engage users and create specific emotions.

Why does a business choose a specific color palette? Hopefully it’s created to cater to the company’s target audience and reach them on a deeper level. CTA buttons should pop against the background but also grab the user and make them want to take action.

Look for ways to try various colors and pay attention to contrast between background and text.

Find Success With B2C Websites

Whether one designs B2C websites or owns a company and wants a do it yourself option, adding in the elements above creates more opportunities for success. Spend a bit of time checking to see if the business’ website matches the needs and expectations of users.

Find ways to entice them from the second they land on the page and keep them moving forward throughout their journey on the site. The better a brand understands its users, the more successful a website will be.

Eleanor Hecks is editor-in-chief at Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.

Medical Products and Services Website

RS Synthesis needed a updated site that allowed them to sell their products and provide information to the customers. Design Web put together a great site that helped them include a custom ecommerce solution, as well as a custom calculator for instant pricing on their products.

6 Resources Your Visitors Actually Want from Your B2C Website

What are people looking for when they visit your business to consumer (B2C) website? A significant part of your success relies on interpreting customer expectations and exceeding them.

You’ve likely heard to scale back the features on your site, but you also want to engage users and offer enough information to drive them into your sales funnel. Finding the perfect mix is challenging.

According to Statista, retail e-commerce will reach $6.388 billion by 2024. Charts show a steady rise in numbers over the next three years. There are more than ample opportunities for companies wanting to grow their online sales.

Although there are dozens of features you could add to your site, it’s best to focus on the features users truly need and desire. Here are our top six for engaging visitors and creating a loyal customer base.

1. Contact Information

Customers tell researchers time and again that they want to know how to contact you and prefer multiple channels of communication. Not only should you include a toll-free number, but an email and possibly live chat features.

Consumers want to know if something goes wrong they can get in touch and quickly resolve the issue. They are also used to seeing the contact button on the upper right portion of the website, so make sure you stick with a place familiar to users.

Sparkle in Pink adds their contact information directly in their header. You can see multiple ways to contact them the second you land on their homepage.

2. Share Your Story

You might wonder if an About Us page is truly an important part of your B2C website design. The history of your company shows users a pattern and what you stand for. They can see if you support the causes they care about.

Although it might seem like a waste of space, storytelling connects you to the customer. People love a good tale, so share yours. Highlight your challenges and triumphs.

3. Calculators

People love a good tool to help them make a decision. Think about the features that might allow your customers to make a decision about whether or not to buy your product or service.

If you understand your target audience’s pain points, it’s much easier to come up with tools to solve their problems.

RefiJet offers an auto refinance calculator. You can punch in how much your balance is and your current loan details to see how much you might save. They understand their audience comes to their site looking for a way to save money on car payments, so they present the tool offering insight into the solution.

4. Reviews

Consumers are much more likely to believe what their peers say about your products than what you say. Adding reviews to your website shows the advantages of buying from you. They get details such as how something fits or the quality from people they trust.

You can also use testimonials to show how you’ve helped other customers. Testimonials might highlight your fast shipping speed, your excellent customer service or the reason those people buy from you again and again.

While reviews should always be the customer’s honest impression, it’s fine to ask your regular customers if they’ll share a review on a social media site or your own webpage. You can incorporate reviews from Google and Facebook onto your page.

Approach a few regular customers about becoming brand ambassadors. Send them the newest releases and ask them to share their experience on social media. By pulling in micro influencers, you expand your reach and create word-of-mouth buzz.

5. Filtering

Shopping online presents unique challenges users don’t have in a brick-and-mortar store. Offering filtering allows your buyers to narrow their search and find only the items pertaining to their needs.

They can shop by size, color, features and many other options. There are numerous ways to offer filtering, often starting with categories within the navigational hierarchy. At some point, they should be able to toggle options on and off to make the results even more personalized.

Kirkland’s creates categories in their nav bar such as furniture. When you click on any category, you’re presented with additional options. If you choose “accent chairs,” you can further narrow the options by material, color, price, ratings and more.

6. Unique Value Proposition (UVP)

What is the UVP of your business that makes you stand out from all the competition? Take time to figure out what other brands in your industry claim as their biggest benefit. What do you do that’s different?

Your UVP should be something that benefits the customer. Some examples include excellent customer service, fast delivery and 100% satisfaction guarantees. Think about your UVP through the lens of what your clients see and you’ll find something they care about.

Adding More Resources

The six resources above helps your customers feel they are part of your business. They can get to know you through your story, feel secure if you offer live chat and even see what the benefit is to shopping with you.

However, there are many other tools you can add that enhance the customer experience. Survey your audience about what they’d like to see. Add new features from time to time and conduct split testing to see how well they’re received. Creating an excellent B2C website is an ongoing process that takes time.

Eleanor Hecks is editor-in-chief at Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.

Waste Management Franchise & National Brand Website Design

Crushr was already a great client with Design Web, but they wanted to expand and create a national brand. We helped them create a website that highlighted their individual franchisees and also brought in new franchisees across the United States. We were able to put together a site that attracted new customers as well as new partners.