RS Synthesis needed a updated site that allowed them to sell their products and provide information to the customers. Design Web put together a great site that helped them include a custom ecommerce solution, as well as a custom calculator for instant pricing on their products.
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Should Your Business Site Feature a Portfolio on the Landing Page?
Your landing page is often the first impression visitors have of your business. A well-designed site means the difference between a user who bounces away and one who converts into a lead. Should you include a portfolio on your landing page? Will it distract from the buyer’s journey?
The answer isn’t cut and dried. You might find a portfolio works well on one landing page and not another. In a Databox survey, researchers found a 26% average landing page conversion rate across industries. However, some sites saw rates as high as 70%. Your goals should start where your site currently is and gradually increase until you hit the range you desire.
Does Your Business Site Need a Portfolio?
What does a portfolio do for your business site? You’ve likely seen galleries on sites for home builders, interior designers and cosmetic surgeons. If you can show a clear before and after or how your product is unique, a portfolio inspires users.
Yes: You Offer Custom Options
Companies offering custom solutions can best showcase their abilities via photo galleries. If you build homes, create outdoor landscapes, create home decor or do any other type of custom work, then a portfolio on your landing page is a must.
Utilize your portfolio to show off your best work. Choose only photos highlighting what you do best. If you add detailing to cars, share a range of common requests such as pinstripes and more detailed work such as flames down the side of an old Chevy.
Grace Point Contracting offers custom options based on the needs of each client. Note the highlighted gallery image in the screenshot above and the details on how they added new siding, windows and doors.
Potential customers want to see the quality of work before contracting, so the images highlight their abilities, the process and the beautiful finished product.
Yes: You Sell Services
Not everyone is great at selling themselves. You might be the best vinyl vehicle wrap installer in your state, but if you don’t know how to convey the message to potential business to business (B2B) buyers, you may miss out on sales.
Your landing page can serve as a sales tool, so you don’t have to pitch yourself as hard. You can even pull it up and use it as a prop when talking to potential clients. Use the portfolio to showcase the work you’re most proud of.
Kentucky Dent Guy uses a portfolio on his landing page to highlight some of the more challenging dent repairs he’s capable of. The photos automatically rotate, so you can see how he fixes bumpers, door dings and hail damage.
Since each job is unique, this allows leads to see if his service might work for them. He also includes a way to phone and text him to get a fast quote.
Yes: Before and After Is Your Lifeblood
A portfolio is the perfect solution for any business that does improvements. For example, if you own an interior design company, landscaping firm, dental practice or anything that goes from start to finish with an improvement, you can showcase the before and after photos in your portfolio and make a powerful impression.
Select images with startling contrast. Think about the services and products making you the most profit and highlight them on your landing page portfolio.
Streitz Dental Arts shows their abilities by placing side-by-side photos of before and after smiles on their website. Some of the images are startling, which encourages clients with severe dental issues to contact them.
When to Avoid a Portfolio on Your Landing Page
You might wonder if there is ever a time you shouldn’t put a portfolio on your landing page. Of course, there are times when it will distract from the sales funnel and not add much value to your site. Here is when you should say no to a landing page gallery:
No: You Sell a Consistent Product
If you sell the same product that does the same thing for each customer, you may not need a portfolio. You might be better served highlighting the image in use or showing it from different angles.
Consider the details a customer needs to make an informed decision about buying from you. If they only need price, product details and a few images, avoid a bulky portfolio and keep the page streamlined.
No: Your Bounce Rate Is High
Do site visitors land on your page and immediately bounce away? You may have too much clutter on your landing pages. Remember to focus on a single goal for a single element on your site.
Who is your target audience? If you drive visitors from Facebook to collect a free guide and capture their emails, you shouldn’t distract from the purpose of the page. Add a simple form and let them know what they’re getting in exchange for their information.
Powerful Portfolios for Your Site
There is a time and place to add portfolios to your business website. Think about the purpose of each page and whether an image gallery adds to your goal and moves the user toward an action.
Add new features and test to see how users respond. Over time, your use of images should improve and you’ll know what drives your target audience. In the meantime, add photos when it makes sense and adds to the discussion. You can always take them down again and try something else.
Eleanor Hecks is editor-in-chief at Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.
Data Management Services Website Design
4 Examples of Web Designs That Just Make Sense
Have you landed on a website and just felt it perfectly embraced the purpose and personality of a brand? Finding just the right combination of emotional points and features isn’t easy. You must first figure out who you are as a brand. At the same time, learn who your audience is.
According to Internet Live Stats, there are approximately 3.5 billion Google searches every day. The number varies, but you’ll find ample opportunities to reach your target audience with your website.
Does Your Website Design Matter?
Once you get the traffic to your page, does your design resonate with users? You have just a few milliseconds to make a first impression, so making sure you hit every point is vital.
Many people begin their searches for a business, even a local one, via search engines. When they land on your page, do they fully understand the purpose? Is the design aesthetically pleasing? Does the layout guide the user to the next stage of the buyer’s journey?
One of the best ways to learn how to design a site that speaks volumes is studying what others have done. Here are four websites we think just make sense and match the purpose of the business or personality of the brand.
1. Use Brand Color Palette
Is your brand already well-established? If people are familiar with your logo or company colors, it’s smart to use the same look in your web design. While it might be tempting to throw in some unique looks to show you’re up on the latest trends, try to stay away from anything too trend.
It’s best to stick with what your audience recognizes. You can, of course, add in a pop of color for a CTA or slightly adjust the hues to better contrast on electronic screens.
Century 21 uses a large hero image of a modern room to grab interest. They use a semi-transparent bar to share facts such as how many homes, agents and offices are available in your area. Note how the shades are brown and gold with a bit of neutral mixed in.
The company is well known and their logo and color palette recognizable offline. Using similar shades taps into the comfort and familiarity most people already feel with this company. The design works perfectly to get across their message.
2. Highlight Your Tagline
What is your brand’s tagline? You may be able to utilize it in some of the imagery and design of your page. The more you can make all the elements work together to elicit emotion in the user, the more likely they’ll convert into a lead.
For example, if you’re known as a fun brand, you would use happy colors and images. Think about the emotions you’d like to evoke in your customers and center your design around them. Even the shades you choose tap into feelings. Understand buyer reactions to different colors, even if you have to survey them to find out.
MRCOOL uses the heading “Never Stop Dreaming” just above their name logo. To tap into this idea, they show a little girl in a superhero cape, looking across to the city skyline as though she’s ready to rescue the world.
The soft sunset colors make one think of dreaming and something a bit surreal. At the same time, if you click on the video, you get testimonials from those who love the product and want others to know how well it works. It’s the perfect mix of dream and reality to grab user attention in an unexpected way.
3. Have Fun
Don’t be afraid to show off your personality and what’s unique about your business. It might not be obvious to you at first what makes your brand unique. Spend time studying the competition so you can see what unique value proposition (UVP) each touts.
Once you understand the competition’s UVPs, come up with your own. You want something different than your competitors but also true. What do you thrive at? What makes you stand out? It’s okay to hone in on something others may not pay attention to as long as you stack up in other areas.
The Ugly Company sells dried fruit and healthy snacks. Their name is “ugly” and their goal is to reduce their carbon footprint while upcycling snacks. So, they choose colors that are a bit garish. When you first glance at the page, you note how ugly the yellow is there. It isn’t a color you see often in web design.
However, on second look it matches the overall tone and look of the brand. The fact that some of the elements fall into the category many consider unattractive coincides with the brand’s name and persona. The product packaging would also stand out on store shelves as these aren’t colors typically used on dried fruit bags.
4. Highlight Your Benefits
Leave room in your design to show off the benefits of doing business with your brand. Highlight what makes you special on your home page. Limit the number of options so users see clearly where to go next, whether to a shopping section, additional information or to a form that converts them into a lead.
Eliminate any clutter and focus only on what customers most want to know about your brand. You can ascertain the information they want by looking at questions they’ve asked your sales team or surveying them for input. You can also check heatmaps for your site to see where people head once landing there.
Case goes with a very simple layout to bring the products you most want to know about within a click or two after landing on their page. They start by showcasing one of their popular products in the image. They then share the benefits of choosing their furniture, such as great reviews, 14-day returns and delivery or pickup.
How to Meet User Expectations
Your number one goal for your website should be to meet user expectations. Why do people seek a site such as yours in the first place? Are they looking for information? Do they need to buy something? Make the overall process as easy and possible. Creating an excellent customer experience is the most significant thing you can do to keep your users happy and create a design that makes sense.
Eleanor Hecks is editor-in-chief at Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.
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6 Key Components of an Effective B2M Website
A business to many (B2M) website must serve multiple functions and reach two distinct audience types. Juggling the different users and meeting their needs isn’t easy, but it can be done quite effectively with a little forethought and tweaking.
According to Internet Live Stats, there are 1.87 billion websites in the world. While they aren’t all active at the same time, and some simply park on top of other domains, you’re still competing for customer attention with a ton of other pages. Spending a little time on site renovations will pay off with more sales.
However, what works for one business model may not work for the next. The needs of your buyer personas are unique to your industry and perhaps even your company. How can you ensure your B2M website is effective for your users?
1. Find Common Elements
What are some of the needs and values your business and consumer customers share? Perhaps they both like quality products that stand the test of time. Maybe they have a need for speed. Perhaps you solve a similar pain point for both, but on different scales? Look for the similarities and showcase them on the main pages of your site. Think about the values all your customers care about.
When you land on the Chase.com website, you’ll see an option for personal or business options. As you browse through different offers, such as checking or savings, you’ll see a comparison of different types of banking accounts. Since many B2B clients might also want a personal account, shifting back and forth between the options is a matter of clicking a tab at the top of the page.
2. Segment Your Audience
How well does your navigation work to get your users to the section related to their needs? When serving both consumers and other businesses, it requires a smart and streamlined navigation to get the user from Point A to Point B without any detours.
Consider separating your site into two parts or more. When people land on your home page, do you direct them to the next step or do they feel lost? If you aren’t sure, hire some testers to go through your site and point out any weaknesses.
3. Choose Relevant Images
Be cautious not to focus on photos of only one type of work you do. If you serve consumers and businesses, your images should reflect how you help both. If you direct someone to a page specifically for companies, you would focus on pictures to relate your ability. However, if the page serves both B2C and B2B, you must mix things up.
Note how ADCO Garage Doors highlight images of modern homes, traditional homes and commercial spaces. By varying the photographs, they show they’re capable of a wide range of styles and options. The landing page speaks both to homeowners and business owners.
4. Check Your Headlines
The first impression a user has of your site is often via the headings. When they do a search, they’ll see your heading in the SERPs. They’ll also see it when they click and land on your page.
Do your headlines effectively pull in both consumers and businesses? How can you tweak them to make them work better for all your buyer personas? If you separate your site into pages for both B2C and B2B, then you should have varied headlines for each.
5. Revamp Your CTAs
Does your CTA make sense for both segments of your buying audience? If not, either separate out the landing pages further or tweak your CTAs. Run the words, color, placement and size of button through the filer of your buyer personas.
You may need to adjust the language or colors to better meet the psychographic profile of each customer type. Don’t be afraid to segment your pages even more if it means you can create a more personalized experience for your users.
Lamps Plus serves both commercial spaces and homes. Rather than trying to come up with separate CTAs for the landing page, they create a bright box to highlight a current sale and invite all users to “Shop Sale.”
Business owners and consumers want to save money on shipping and costs, so the CTA works for all segments of their audience. They get a bit more specific on product pages, depending on the offer.
6. Study Heat Maps and Traffic Patterns
What do users do when they actually land on your page? You can track the journey of a business owner as they stop by your home page, click on the business section and move through your site. Where do they linger? Is there a point where the majority bounce away? What can you improve?
Once you know where users linger and convert into customers, it’s easier to repeat those elements and delete clutter that isn’t serving your needs.
Experiment and Test
Every effective B2M website has some of the components above, but what works best for your site is dependent on your individual customers. Try different tactics and test each one via A/B or multivariate testing to see what performs for your business.
Try different colors, segments, language and images. Offer incentives to entice people to sign up for your mailing list. Experiment and see what works best. Once you have an idea, it’s much easier to repeat those efforts and grow your business into a B2M powerhouse.
Eleanor Hecks is editor-in-chief at Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.
Digital Marketing is Changing the Approach to Translation
With the advancement in technology, the ways of business dealing are getting better. People get awareness to deal with other persons. Its vision of accepting things broadened. There are different strategies introduced by the product owners. The translation is one of them. There is a Translation Company in Dubai that works as an affiliate with brands. They work digitally and help in increasing the revenue of the organization.
What is Marketing?
In today’s world, online marketing is getting popular than offline. It is becoming an effective way to shop online. The true meaning of marketing is to find the connection. It takes time but, once you locate them, it will give you benefits. You have to value your brand and give it a chance to do better.
What is Digital Marketing?
The method to digitalize the process of branding is known as digital marketing. It is by using electronic-based equipment. Internet is the source of online marketing. It provides varieties of choice. There are different channels like social media, email, websites, and search engines that connect the customers with the owners. There are related websites that can be used as a help to get information on the latest trends.
Importance of Digital Marketing:
The chance of socializing gets advanced. There are varieties of the audience with targeted goals. You have to deal with them in their way. It is a cost-effective method that gives you success and failure at the spot. You have to be quick and responsive towards your clients. They have choices, might get bored, and find another way. The marketers find it interesting to sell their products with a new style.
Benefits of Digital Marketing:
Some of the benefits that we get from it are the following:
- Target Specific Audience:
It is the rule of digital marketing that you have to focus on the target audience that approaches your product or brand. You can send marketing messages to that specific person.
- It is Cost-Effective:
You can do campaigns relating to different channels. It will reduce the amount of money that is spending on various consumers.
- Outranking Bigger Players:
By uploading high-quality content, you can make opportunities for players that once cannot get fame. They have a different initiative that is by the digital marketing platform. They form the content that resonates with the people.
- It is Measurable:
There is a concise start to finish end in it. It includes views, clicks, and impressions on the page. You can measure the amount of audience that sees your product.
Types of Digital Marketing:
There are the following types of it:
- Affiliate marketing.
- Email marketing.
- Inbound marketing.
- Pay per click.
- Content marketing.
- Blogging.
- Social media marketing.
- Search engine optimization.
- Online PR.
Services of Digital Marketing Regarding Translation:
They are the following:
- International SEO:
There are multilingual services offered that give excellent results. It is for an international campaign for a website. It has translators that use the mother tongue. They are professional in their work.
- International PPC:
The choice of perfect keywords is necessary for it. These are for the target audiences. The translators use specific keywords and change them into the target language. The choice of these right keywords protects from wastage of money.
- International Email Marketing:
Email is a new method of communication. It is to advertise your product to large audiences. The marketers implement strategies of email programs as a tool. It is also necessary in today’s modern world.
- Multilingual Social Media:
It is a technique that uses social media as a preference for digital marketing. It advances the process of monitoring and management. There are various platforms like Facebook, Twitter, YouTube, and WhatsApp. Some companies are involved in it to advertise their products.
Digital Marketing and Translation:
The translation is the method of exchanging one specific language into the target language. It plays a role in the process of digital marketing. The process of advertisement is by translating the content. Experienced translators use the complete expression of it and exchange ideas and information to complete conversation. It has various types to attract the targeted audience. Like, the use of social media tools to get customers. There are paid advertising campaigns with reasonable rates. You can hire people to commercialize your product and charge money. The translators help in a way that they provide correct information to the right audience. It builds an emotional and personal relationship between customer and owner.
Video Translations:
It is a form of translation. It is an effective and inexpensive yet interesting technique. YouTube is a popular translation site among all. Blogging is a famous way to express your feelings about a product. It works for both either client or the owner of the product.
Author Bio:
Arslan Haider is the author of the above blog. He is a Senior SEO Expert at MediaHicon (deals in SEO services). Apart from that, he loves to post blogs having valuable content.
Professional Business Speaker Website Redesign
How to Design the Perfect Portfolio Page to Best Represent Your Brand’s Quality
One of the best ways to attract new clients is showing them your top projects. Your website portfolio page is your chance to highlight your expertise in specific areas. You can use it to stand out from the competition and make a strong impression so they remember you when they are ready to hire someone.
According to Internet Live Stats, there are approximately 1.86 billion websites online. However, not all are active and some park on top of other domains. Still, you’re competing with a lot of noise to get your portfolio page noticed. People have many options on where to spend their time. Make your page interesting enough that they want to devote some of their day there.
What is the secret ingredient that makes one portfolio page stand out from another? You must grab attention, showcase the wide scope of your work and instill the idea your brand is high quality all with a few photos and text. Here are the steps to achieving the perfect online presence.
1. Choose Your Best Work
Selecting only the photos highlighting the top quality work you do might seem like a no-brainer. However, it’s easy to hone in on the project you completed and not realize the photos don’t truly do it justice. Your portfolio is about more than just great projects. It must encompass great pictures to highlight your abilities.
Make sure any photos you use clearly show the before and after of your work. Take the time to invest in photo editing and excellent equipment so your images aren’t filled with shadows and poor lighting. Select only the best images.
Ronald L. Receveur, DDS offers dental implants. They showcase their best work in their “Smile Gallery.” You can scroll through the different images to see the beautiful smiles they’ve created.
Something they add to their portfolio page that works particularly well is a link to patient testimonials. Click on any video to hear more about what their service did for the person and get a glimpse of what their smile looks like in real life.
2. Add Trust Factors
When people land on your page, they have no reason to trust you. Even if a friend or family member referred them, they’ve not done business with you before. You must show them you can be trusted. You can add several trust factors to your portfolio page to show you’re honest.
In addition to reviews and testimonials, make your contact information easy to find. People want to know they can get in touch if something goes wrong after their purchase. Add any organizations you belong to, such as professional trade associations or the Better Business Bureau.
3. Utilize Case Studies
There may be times when you have a particularly challenging task to complete. Highlighting how you were able to overcome difficulties shows clients you don’t stop until you find the right solution. Case studies give you an opportunity to share photos of the finished project, but also dig deeper into the story behind the job.
Illuminated Integration shares the details of a job they did for Otterbein Church. The task was to convert a gymnasium into a church sanctuary. They had to figure out how to create a welcoming atmosphere that suited the needs of a large, modern church. The company worked on lighting, acoustics, audio, video, curtains and atmospheric controls.
4. Tell Them Who You Are
In the midst of sharing stories about your projects, make sure you show potential clients who you are. While telling customer stories, tell your own story. What do you stand for? What is at the core of why you do the work you do?
At a minimum, include a short about section and a link to more details. Your portfolio page is an excellent location to share a video about your brand story.
5. Share the Details
Your portfolio is about more than just the finished product of your hard work. People want to know you understand the steps involved in getting from Point A to Point B. You must tell a story as you share examples of your work. What was particularly challenging about the job? How is it unique from other projects of a similar nature? Show off your expertise.
Walnut Ridge Landscape Design shares their three-dimensional plan for the space next to a photograph of the finished project. By showing site visitors their concept, they prove they can come up with a plan and bring it to life.
6. Include a Call to Action (CTA)
You might not naturally place a CTA button on your portfolio page, but the goal of the page is to seek new leads. When someone views your images, the ideal result will be they want to hire you.
Make your CTA easy to find. Ideally, you’ll include a link near the top of the page offering a free consultation or quote. Some people will click the button right away and others will spend time perusing your portfolio, so you may want to add a second button under your gallery or to the side.
Try different placements until you find the one your users respond best to. Conduct split testing, adjust the wording, try different colors and keep tweaking until you’re satisfied with your conversion rates.
Quality Over Quantity
Your photos are the face of your brand online. It’s better to have a few high-quality images taken by a professional photographer than a ton of pictures with fuzzy focus or dark shadows. Ideally, you’ll choose a wide range of projects so you can showcase your abilities, but don’t be afraid to limit yourself until you have the right ones to prove your worth as a business.
Eleanor Hecks is editor-in-chief at Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.
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