Revitalize Your Marketing By Incorporating These 10 Often-Overlooked Holidays

Uniquely marketable occasions that can transform your brand outreach into memorable moments. Kick the boring calendars to the curb and inject unexpected joy into your marketing campaigns with these 10 holiday gems. Often-overlooked holidays are ripe with potential to spark conversation, capture attention and build exciting, genuine connections without wading into crowded promotion seasons.

1. Opposite Day (January 25)

This playful holiday is where everything you say or do is the reverse. It’s a great marketing tactic for kids, families and anyone with a sense of humor — mostly younger parents and Gen Z who thrive on playful trends. You can launch an “opposite sale” where prices jokingly rise and watch engagement soar as people rush to “opt out” before the discounts appear.

2. Spouse’s Day (January 26)

This day lets you honor and appreciate your life partner — married or domestic — through gifts or quality time. While Valentine’s Day campaigns are fiercely competitive, this day lets you target couples who seek low-key celebrations.

Offer “surprise date night” bundles or co-branded gift sets. This appeals to couples of all ages, especially the busy folks who love meaningful gestures minus the February 14 hype.

3. Star Wars Day (May 4)

“May the Fourth Be With You” leads this fan-driven holiday that honors the Star Wars saga. It’s perfect for pop-culture fans, sci-fi enthusiasts and families.

Just about any business — from bookstores to restaurants — can ride this wave and enjoy spirited engagement. You can host a “force” themed contest, offer discounts for those dressed up like their favorite characters or have “Yoda-approved” product deals, targeting geek-culture enthusiasts from Gen X to Gen Z.

4. Random Acts of Kindness Day (February 17)

This celebration promotes pay-it-forward gestures and spontaneous actions. It’s perfect for everyone, but especially nonprofits and community-oriented groups.

Get your brand out there by encouraging customers to nominate someone deserving of a free service or gift, then highlight these moments in your social media or newsletter. This strategy engages socially aware demographics and boosts your enterprise’s empathy quotient.

5. National Siblings Day (April 10)

This is a day to celebrate bonds between siblings, and is great for all types and sizes of families, including found families and blended households. Offer “siblings save together” promotions or two-for-one deals that appeal to all ages. Drive emotional connections by inviting your customers or followers to share their photos and stories online.

6. Ada Lovelace Day (Second Tuesday in October)

This day celebrates women’s achievements in STEM by honoring the 19th-century mathematician credited as the first computer programmer. It connects deeply with educators, STEM enthusiasts, diversity advocates and anybody passionate about lifting women’s contributions across generations.

Marketers can share “Women Who Code” stories, host workshops and partner with nonprofits to position their brand as champions of inclusion. Women-owned businesses are also more likely to be small, and less than 1% of such entities make over $1 million in sales. Partnering with them could make these marketing efforts feel more genuine to the public.

7. World Emoji Day (Jul 17)

As its name suggests, this day celebrates emojis and how they make digital communications more appealing. Marketing promotions on World Emoji Day will attract the mobile-first audience and social media natives, and there are many. Emojis transcend language and age barriers, making them a perfect tool for reaching a wide market.

8. International Coffee Day (October 1)

This day highlights the growing coffee culture and supports fair-trade growers. You can offer “brew and save” deals or promote stories about sustainable sourcing. This campaign resonates with busy professionals and students for whom coffee is a ritual, as well as Gen Z and Millennial consumers who prioritize ethical consumption.

9. Forget Me Not Day (November 10)

Forget Me Not Day is a call to reconnect with friends and family. To benefit from this occasion, you can offer referral discounts for customers who bring an old friend or special prizes to those who tag someone they haven’t seen in a long time on social media. It may also be an excellent opportunity to encourage people to give back, as this day recognizes disabled veterans in the U.S.

10. GivingTuesday (Tuesday After Thanksgiving)

Also often called the National Day of Giving Back, this day encourages community service and charity, making it suited for nonprofits, philanthropists and socially conscious consumers. GivingTuesday taps into the surge of holiday spending and generosity by aligning with cause-based marketing strategies. This is why it appeals to all age groups.

Ready for Your Next Quirky Holiday Campaign?

Your marketing calendar shouldn’t be limited to the usual suspects. By weaving in these lesser-known celebrations, you stand out in crowded newsfeeds and spark genuine conversations that build your brand.

How to Use Your Online Presence to Combat Negative PR

Building a business is like building a house — you must pay attention to the little details while ensuring the foundation and framing are solid. Negative comments can stunt growth and leave a bad impression. Knowing what to do when faced with negative online PR can improve your brand image and show potential customers you care.

Have you ever noticed that some companies seem to attract positive comments and mentions? Beneficial branding is intentional. You can improve bad reviews and turn negatives into positives by focusing on a few aspects of your online presence.

Tweak Your Website

Digital PR is a cost-effective way to improve your business’s reputation. A well-designed site centers on keywords the target audience will most likely seek. You can also use specific features to show authority and showcase positive attributes like tools that tie into the services and products you offer.


The “about” page should explain the company’s mission so others can get behind what you do. If you offer guarantees on products or services, share that information on the website. A testimonial or review area is a must. It shows you have happy customers who value what you offer.

Use Social Media to Drive Engagement

Modern social media offers companies a personalized method of engaging customers, and businesses must utilize a strong and positive social presence if they hope to attract and retain customers. As more than a fourth of customers lose trust in a brand after encountering negative social media feedback, the image you project on your social accounts is a vital piece of customer acquisition and retention.

Those who follow you may be longtime clients or interested in doing business with you. Take the time to post helpful content that solves their pain points and shows what you’re capable of as a company. If someone blasted you in a review on a site like Facebook, adding a response on the same platform can show that you care what people think.

Make sure you’re monitoring social media sites for mentions. You can also combat the negatives by highlighting the positive reviews and comments. The more you respond, like and push up the positive comments, the less likely potential customers will get bogged down in the scathing ones. 

Personalize Customer Service

Although many brands are turning to artificial intelligence (AI) to improve customer service response times, a personalized touch can make all the difference in how consumers feel about your brand. Send surveys and pay attention to customer requests. A few positive experiences can counteract negative PR. 

Respond Immediately and With Transparency

Your response can make or break brand reputation when dealing with negative PR. Have a plan to respond immediately to any comments on social media or negative reviews. Embrace transparency. 

You’ve likely noticed some brands will attempt to take a negative comment on social media to direct messaging. Customers feel this is you trying to hide something and not be upfront. Have the discussion, within reason, in full view, including your resolution.

Embrace the Power of User-Generated Content (UGC)

What others say about a brand significantly impacts how consumers view it. Be proactive and get some buzz going about how great you are. UGC is one way to show that you have loyal fans who will sing your praises and can come in the form of testimonials, reviews, videos, social media shares and blog posts. 

One user survey showed that 40% of shoppers believe UGC is an extremely important component on their path to making a purchase. Tap in to the power of reputation management by adding a few different types of UGC to your website and social media marketing efforts. 

Negative PR Can Be Positive

When you first see a detrimental comment about your brand, the response may be to panic. However, consider every negative PR piece a chance to turn things around. Such conversations give you insight into what drives customers, and you can use the opportunity to show your brand cares. Do whatever it takes to ensure customer satisfaction and turn negative PR into positive marketing experiences.

Linkedin public profile badge builder not working?

In today’s interconnected professional world, having a LinkedIn profile badge on your website serves as a powerful networking tool. It’s like having a digital business card seamlessly integrated into your online presence, allowing visitors to quickly connect with you on the world’s largest professional network.

Here’s a Solution for a broken profile badge builder

Recent issues with LinkedIn’s official badge builder have created frustration for many users. Sometimes the badge appears broken, displays incorrectly, or fails to load entirely. This inconsistency can actually harm your website’s professional appearance rather than enhance it. Imagine a potential client visiting your site only to find a broken LinkedIn badge – it’s like having a business card with smudged ink or missing information.

Many professionals value these badges because they add credibility and accessibility to their websites. Whether you’re a freelancer, consultant, or business owner, a LinkedIn badge can help potential clients or employers verify your credentials and experience with just one click. It’s particularly valuable for portfolio websites, professional blogs, and business pages where establishing trust is crucial.

Fortunately, there are alternative solutions to maintain a professional LinkedIn presence on your website without relying on the official badge builder. Here is one such solution which we have coded up for you. You can add it to any website that allows you to drop in custom code. For example, if you use WordPress, you can use the Gutenberg HTML block and just drop the code in wherever it is needed. The example below includes inline styles to ensure no matter what style you have on your website, this badge remains consistent.

Remember, while having a LinkedIn badge on your website can enhance your professional presence, it’s more important that it works consistently and looks professional rather than implementing a solution that might detract from your site’s overall impression.

Help! I am not a coder. Can you do it for me?

Getting your LinkedIn badge up and running doesn’t have to be complicated. We offer two simple solutions:

Option 1: Let Us Do It For You

We can add the badge directly to your website for you. Our service includes a quick professional installation of the badge on your site at our regular hourly rate, which is usually only about $50.

Option 2: Use Our Simple Form

Don’t want to wait? Just fill out our form below, and we’ll automatically email you your custom code right away:







    Both options save you from dealing with technical details while ensuring you get a professional, working LinkedIn badge on your site. No coding knowledge required!

    Want to get started? Choose either option above, and you’ll have your badge up and running in no time.

    Thank you for reading! We hope this information helps you overcome the challenges of adding a LinkedIn badge to your website. Remember that maintaining a professional online presence is crucial in today’s digital world, and a properly functioning LinkedIn badge can make a significant difference in how potential clients or employers connect with you.

    Disclaimer: All websites are different in their structure, hosting environment, and technical requirements. While we strive to provide reliable solutions, if you choose to implement this code on your website (whether in its original form or modified), you do so at your own risk. We cannot assume responsibility for any issues or liability that may arise from its use. For peace of mind and professional implementation, we’re always happy to help by installing the badge for you – ensuring it works perfectly with your specific website setup.

    Need help getting your LinkedIn badge set up? Just reach out! We’re here to make your online presence work for you.

    The Profile Badge Code:

    <div style="background-color: #fff; border-radius: 8px; overflow: visible; box-shadow: 0px -1px 1px rgba(0,0,0,0.08), 1px 0px 1px rgba(0,0,0,0.08), -1px 0px 1px rgba(0,0,0,0.08), 0px 1px 1px rgba(0,0,0,0.08); padding: 10px; margin: 10px; text-align: left; width: 220px; font-family: Arial, sans-serif; position: relative;">
    
        <!-- Name & Title -->
        <h3 style="font-size: 14px; margin: 3px 0; font-family: Arial, sans-serif;">
            <a href="#" target="_blank" style="text-decoration: none; color: #0073b1; font-weight: bold; font-family: Arial, sans-serif;">
                Full Name with Link
            </a>
        </h3>
        <h4 style="font-size: 12px; color: #555; margin: 3px 0; font-family: Arial, sans-serif;">Job Title Or Job Field</h4>
    
        <!-- School -->
        <h4 style="font-size: 12px; color: #555; margin: 3px 0; font-family: Arial, sans-serif;">
            <a href="#" target="_blank" style="text-decoration: none; color: #0073b1; font-family: Arial, sans-serif;">
                Credentials or Education Highlight With Link
            </a>
        </h4>
    
        <!-- Footer (Button + LinkedIn & Profile Icons) -->
        <div style="display: flex; justify-content: space-between; align-items: center; margin-top: 10px;">
            <a href="#" target="_blank"
               style="background-color: transparent; border-radius: 24px; box-shadow: inset 0 0 0 1px #0a66c2; color: #0a66c2; text-decoration: none; font-size: 12px; font-weight: 600; padding: 5px 12px; transition: background-color 0.3s, color 0.3s; font-family: Arial, sans-serif;"
               onmouseover="this.style.backgroundColor='#0a66c2'; this.style.color='white';"
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                View profile
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            <!-- LinkedIn & Profile Icons -->
            <div style="display: flex; align-items: center; position: relative;">
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                <!-- Profile SVG with Hover Pop-Out -->
                <a href="https://designweblouisville.com/?p=6184" target="_blank" 
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                    </svg>
                    <span style="position: absolute; bottom: 30px; right: -20px; background-color: #0073b1; color: white; font-size: 10px; padding: 4px 8px; border-radius: 4px; white-space: nowrap; opacity: 0; transition: opacity 0.3s, transform 0.3s; transform: translateX(10px); pointer-events: none; z-index: 1000; font-family: Arial, sans-serif;" class="badge-popup">
                        Badge Maker
                    </span>
                </a>
            </div>
        </div>
    
    </div>
    
    <script>
    document.addEventListener("DOMContentLoaded", function() {
        const profileLink = document.querySelector("a[href='https://designweblouisville.com/?p=6184']");
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    Louisville Facebook Marketing Tips: Meta’s Ad Policies for 2024

    Digital advertising is always changing, and staying informed about platform policies is important for creating impactful and compliant ads. For Louisville marketing teams looking to leverage Meta’s platforms effectively as we move into 2024, understanding and adhering to these policies is key to avoiding ad rejections and fostering customer engagement. In some cases it can also help increase your impressions.

    Three essential Meta ad policies to keep in mind

    1. Avoid Nonexistent Functionality in Ads Ensure that your ad creative is honest and functional. Ads should not contain deceptive features like “fake” video play buttons or other elements that suggest functionality that doesn’t exist. Familiarize yourself with Meta’s guidelines on nonexistent functionality to craft more trustworthy ads.
    2. Respect Personal Attributes It’s important to create ads that are respectful and inclusive. Ads must not imply or make assumptions about a person’s race, ethnicity, religion, beliefs, or age. By following Meta’s personal attributes policy, you can create ads that resonate positively with diverse audiences.
    3. Be Mindful of Personal Health and Appearance When promoting health-related products, it’s essential to do so in a way that doesn’t foster negative self-perception. Ads should be supportive and empowering, aligning with Meta’s policy on personal health and appearance. This approach not only ensures compliance but also builds trust with your audience.

    Troubleshooting Rejected Ads: A Two-Step Approach

    If your ad faces rejection, here’s how you can address it:

    • Edit and Resubmit Your Ad: Review the ad content for compliance with Meta’s policies. Update the imagery or text as needed to meet the guidelines. Once revised, resubmit your ad through the Ads Manager for approval.
    • Request Another Ad Review: If the reason for rejection is unclear or you believe it’s incorrect, don’t hesitate to request a further review. This step can provide clarification or potentially overturn an incorrect rejection.

    For Louisville marketing teams, adapting to these policies is not just about compliance; it’s about crafting ad experiences that are effective, respectful, and engaging. By keeping these guidelines at the forefront of your digital advertising strategy, you can create campaigns that resonate with your audience while maintaining the integrity of your brand.

    Avoiding Common Violations: A Guide for Louisville Marketers

    To ensure your advertisements are both compliant and effective, it’s essential to recognize and avoid common pitfalls. Here’s a deeper dive into some frequent areas of confusion and how to navigate them:

    1. Personal Attributes Ads should not assert or imply anything about personal attributes. This includes avoiding direct or indirect references to a person’s race, ethnicity, religion, beliefs, or age. Example of Violation: Using phrases like “Are you disabled? We can help!” directly addresses the user and implies a personal attribute, which is not allowed.
    2. Personal Health and Appearance Avoid creating a negative self-perception in your ads, especially when promoting diet, weight loss, or other health-related products. Example of Violation: Using before-and-after images to display idealized outcomes can be misleading and is discouraged.
    3. Low Quality or Disruptive Content Ensure that your ads do not lead to external landing pages that offer an unexpected or disruptive experience. This includes avoiding misleading headlines or prompts for unnatural interaction with the ad, and avoiding landing pages with minimal original content or an abundance of unrelated or low-quality ads. Example of Violation: Ads that use excessively cropped images or force users to click to view the full image can be considered misleading.
    4. Nonexistent Functionality Ads should not contain images with fake functionalities like play buttons, notifications, checkboxes, or other interactive elements that don’t actually work. Example of Violation: Replicating a play button in an ad image is a typical example of nonexistent functionality.
    5. Unrealistic Outcomes Ads must not make promises or suggest outcomes that are unrealistic, particularly in areas like health, weight loss, or economic opportunities. Example of Violation: Claims about cures for incurable diseases or guaranteed financial success are considered unrealistic outcomes.

    For Louisville marketers, understanding these common areas of violation is essential. By creating ads that are respectful, truthful, and aligned with Meta’s policies, you can build a more trustworthy and effective advertising experience. This not only helps in avoiding ad rejections but also enhances your brand’s reputation and engagement with your audience.