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Is TikTok Worth Implementing Into Your Digital Marketing Strategy?

Author: Eleanor Hecks

TikTok can be tempting to consider for marketing and business growth. The app’s popularity has soared due to its clever algorithm and irresistibly scrollable design. It has helped countless brands go viral practically overnight. With over a billion active users worldwide, the platform offers an excellent opportunity to reach new audiences obsessed with short videos.

Before you go all in on this strategy, however, you may be considering the recent buzz surrounding TikTok’s future in the U.S. 

Lawmakers’ concerns about data privacy and national security have resulted in legislation potentially leading to the platform’s ban. As a marketer, you have to ask yourself — is TikTok still worth weaving into your digital marketing mix? Or could it become a wasted investment if things change suddenly?

The Value of TikTok for Brands

Marketers have continued to see the value TikTok can bring to brands. The following advantages are reasons many businesses consider getting started on the platform.

Engagement and Organic Reach

TikTok is a powerhouse when it comes to engagement. Adult users of the platform spend an average of 55 minutes per day scrolling through short, catchy videos — putting TikTok ahead of YouTube and Facebook. This higher level of engagement is due to the addictive quality of TikTok’s content. Users tend to stick around for longer periods because of the entertainment that creators provide.

Additionally, the platform is searchable, allowing users to discover helpful videos and the latest product trends. With a captive audience like this, marketers have a higher chance for their target audience to see their content. Every minute they spend on the app is a potential touchpoint for their brand.

Moreover, video content makes up 80% of traffic online, proving that people want to consume informative, engaging and easily digestible content and making TikTok even more attractive as a strategy. Therefore, TikTok makes the platform for brands to reach audiences organically, helping them save on large advertising budgets.

Creative Freedom

Another reason to use TikTok is its limitless creativity for brands and individual creators. The platform allows for playful experimentation, allowing brands to craft fun and authentic messages. Small businesses can attract audiences through trending challenges, catchy soundtracks and numerous editing features. 

It pushes marketers to think outside the box, whether creating behind-the-scenes glimpses or being themselves in a hilarious duet. It lets you take the seriousness out of content typically created on other platforms and show a sillier side of a brand’s identity. As such, this low-pressure environment allows you to explore and test different tactics to see what works.

Influencer Marketing Potential

TikTok’s influencer marketing is immense, offering brands a direct link to millions of engaged followers through relevant content. Influencers on TikTok are more than trendsetters — they are trusted voices who have mastered connecting with their audience in memorable ways. With a deep understanding of the platform’s culture and trends, they craft content that aligns with a brand’s identity while resonating with their followers.

Partnering with TikTok creators allows you to tap into niche communities that are passionate and loyal. From beauty enthusiasts to fitness buffs, there’s an influencer for every interest. Collaboration can result in organic campaigns, helping you build genuine connections that may increase brand awareness.

The Existing Challenges of TikTok Marketing

Despite TikTok’s advantages for marketers, there are some concerns, especially surrounding the platform’s ban. Recently, the U.S. government passed a bill threatening the platform’s existence due to data privacy. Now, ByteDance — TikTok’s Chinese parent company — has one year from April 23, 2024, to sell the platform to an American company or face a total ban from 170 million users in the U.S.

Another challenge with TikTok’s marketing is content trends. Videos may go viral quickly, but they can become obsolete just as fast. This can make it difficult for brands to keep up with the constant adjustment of strategies. As a result, campaigns can miss the mark, wasting time and resources.

Is TikTok Worth It for Brands?

TikTok’s unrivaled engagement and unique cultural footprint offer substantial marketing opportunities. However, the platform’s uncertain future in the U.S. complicates long-term planning for marketers. With legislation potentially forcing TikTok to divest or shut down, brands must evaluate whether the high engagement and reach are worth the risk of abrupt disruption. 

According to the global head of MiQ, Mohammad Chughtai, marketers should continue using TikTok alongside other rising platforms. He suggests brands should keep creating TikTok campaigns but allocate larger budgets to Instagram or Facebook Reels and YouTube Shorts to compare performance. Chughtai predicts this period will push other platforms like YouTube to enhance the short video features. Therefore, diversifying your social media platforms for marketing ensures you maintain a strong presence regardless of TikTok’s fate.

Implementing TikTok into Your Digital Marketing Strategy

Brands of all sizes still have an opportunity to grow on one of the hottest social platforms, so here are a few tips to get started with marketing on TikTok:

  • Understand your audience: Take time to understand TikTok’s demographic. The platform mostly caters to Gen Z and Millennials, who favor authenticity and creativity. Research the types of content your audience craves and tailor your approach accordingly.
  • Leverage TikTok’s features: The platform provides various tools to enhance your content. From trending songs to editing effects, every feature is your chance to add an exciting twist to your videos.
  • Engage through hashtags: Participate in or create your own hashtag challenges to engage with the community. For instance, the hashtag #TikTokMadeMeBuyIt has 7.4 billion views for people to explore new, trending items for sale. This could be an opportunity to partner with an influencer to promote your product or service. 
  • Monitor trends and adapt: Stay updated with the latest trends on TikTok and adjust your content strategy accordingly. Being early in adopting a trend can be a massive advantage in capturing attention.
  • Measure and optimize: Use TikTok’s analytics to track your videos’ performance. Analyze metrics like views, engagement and follower growth to understand what works.

Utilizing TikTok for Brand Growth

Although TikTok faces a ban threat, it allows brands to engage large audiences. Use TikTok strategically, but consider diversifying across other platforms. Doing so helps brands expand their reach, ensuring resilience regardless of how the social media winds shift.

Louisville Facebook Marketing Tips: Meta’s Ad Policies for 2024

Author: Gideon Harrington

Digital advertising is always changing, and staying informed about platform policies is important for creating impactful and compliant ads. For Louisville marketing teams looking to leverage Meta’s platforms effectively as we move into 2024, understanding and adhering to these policies is key to avoiding ad rejections and fostering customer engagement. In some cases it can also help increase your impressions.

Three essential Meta ad policies to keep in mind

  1. Avoid Nonexistent Functionality in Ads Ensure that your ad creative is honest and functional. Ads should not contain deceptive features like “fake” video play buttons or other elements that suggest functionality that doesn’t exist. Familiarize yourself with Meta’s guidelines on nonexistent functionality to craft more trustworthy ads.
  2. Respect Personal Attributes It’s important to create ads that are respectful and inclusive. Ads must not imply or make assumptions about a person’s race, ethnicity, religion, beliefs, or age. By following Meta’s personal attributes policy, you can create ads that resonate positively with diverse audiences.
  3. Be Mindful of Personal Health and Appearance When promoting health-related products, it’s essential to do so in a way that doesn’t foster negative self-perception. Ads should be supportive and empowering, aligning with Meta’s policy on personal health and appearance. This approach not only ensures compliance but also builds trust with your audience.

Troubleshooting Rejected Ads: A Two-Step Approach

If your ad faces rejection, here’s how you can address it:

  • Edit and Resubmit Your Ad: Review the ad content for compliance with Meta’s policies. Update the imagery or text as needed to meet the guidelines. Once revised, resubmit your ad through the Ads Manager for approval.
  • Request Another Ad Review: If the reason for rejection is unclear or you believe it’s incorrect, don’t hesitate to request a further review. This step can provide clarification or potentially overturn an incorrect rejection.

For Louisville marketing teams, adapting to these policies is not just about compliance; it’s about crafting ad experiences that are effective, respectful, and engaging. By keeping these guidelines at the forefront of your digital advertising strategy, you can create campaigns that resonate with your audience while maintaining the integrity of your brand.

Avoiding Common Violations: A Guide for Louisville Marketers

To ensure your advertisements are both compliant and effective, it’s essential to recognize and avoid common pitfalls. Here’s a deeper dive into some frequent areas of confusion and how to navigate them:

  1. Personal Attributes Ads should not assert or imply anything about personal attributes. This includes avoiding direct or indirect references to a person’s race, ethnicity, religion, beliefs, or age. Example of Violation: Using phrases like “Are you disabled? We can help!” directly addresses the user and implies a personal attribute, which is not allowed.
  2. Personal Health and Appearance Avoid creating a negative self-perception in your ads, especially when promoting diet, weight loss, or other health-related products. Example of Violation: Using before-and-after images to display idealized outcomes can be misleading and is discouraged.
  3. Low Quality or Disruptive Content Ensure that your ads do not lead to external landing pages that offer an unexpected or disruptive experience. This includes avoiding misleading headlines or prompts for unnatural interaction with the ad, and avoiding landing pages with minimal original content or an abundance of unrelated or low-quality ads. Example of Violation: Ads that use excessively cropped images or force users to click to view the full image can be considered misleading.
  4. Nonexistent Functionality Ads should not contain images with fake functionalities like play buttons, notifications, checkboxes, or other interactive elements that don’t actually work. Example of Violation: Replicating a play button in an ad image is a typical example of nonexistent functionality.
  5. Unrealistic Outcomes Ads must not make promises or suggest outcomes that are unrealistic, particularly in areas like health, weight loss, or economic opportunities. Example of Violation: Claims about cures for incurable diseases or guaranteed financial success are considered unrealistic outcomes.

For Louisville marketers, understanding these common areas of violation is essential. By creating ads that are respectful, truthful, and aligned with Meta’s policies, you can build a more trustworthy and effective advertising experience. This not only helps in avoiding ad rejections but also enhances your brand’s reputation and engagement with your audience.

Instagram, Pinterest, LinkedIn & TikTok’s Algorithm, Here’s What We Learned from Top Users & Experts

Author: Reddit

From Instagram’s focus on real-time engagement and relevance to Pinterest’s newly updated algorithm that curates based on user interaction and time spent, each platform has its unique way of ranking and promoting content. LinkedIn’s Post Discovery Algorithm uses your social network and geographic location to enhance search results, while TikTok’s content posting guide emphasizes the importance of understanding your audience and using trending hashtags.

However, across all platforms, one thing remains constant: the need for high-quality, engaging content. Whether it’s creating visually appealing pins on Pinterest, leveraging trending hashtags on TikTok, posting consistently on Instagram, or engaging with your network on LinkedIn, the key to increasing reach and engagement lies in understanding and adapting to each platform’s algorithm.

Join us as we unpack these algorithms, provide actionable tips, and share expert advice to help you navigate the dynamic landscape of social media. Whether you’re a marketer, a business owner, or an individual looking to boost your online presence, this article is your guide to understanding and leveraging the algorithms of Instagram, Pinterest, LinkedIn, and TikTok.

Understanding Instagram’s Homepage Algorithm

Instagram’s algorithm for the Explore Feed calculates your post’s real-time engagement relative to your follower count to target users, who are chosen based on their recent search queries. The post is then subjected to a 24/7 operating sensitivity control. Despite good performance on the explore page, the algorithm continuously assesses your content’s eligibility to rank on Instagram.

For the Home Feed, Instagram’s ranking system orders posts from the accounts you follow based on factors like engagement, relevance, and freshness. The way you discover and follow a user influences the visibility of their content on your home feed. If a follower doesn’t interact with your posts, your content has a lower chance of appearing on their homepage.

  • Instagram’s algorithm calculates the real-time engagement of your post relative to your follower count.
  • Instagram’s algorithm uses this data to target users with your content, selecting them based on their recent search queries on the explore page.
  • Posts are subjected to a sensitivity control, an algorithm that operates 24/7.
  • Even if your post is performing well on the Explore page, the algorithm continuously filters your content to determine its eligibility to rank on Instagram.
  • The Home Feed Ranking System orders posts from the accounts you follow based on factors such as engagement, relevance, and freshness.
  • The way you discover and follow a user influences the visibility of their content on your home feed.
  • If someone follows you but doesn’t interact with your posts, there’s a lower likelihood of your content appearing on their homepage.

The Instagram Hashtag Algorithm is Nonexistent

Instagram’s reach through hashtags is determined by its old “Write Path Classifier” algorithm, which ranks content based on its relevance to the post image and caption. If your content is relevant and receives enough engagement, it will rank on hashtags. The focus should be on creating content for the explore page rather than on hashtags. According to a 2022 study, using 3-4 hashtags impacts your engagement rate by 3.20%, while using 19-20 hashtags affects it by 3.14%. The number of hashtags used should not be a concern as the difference is minimal, only 0.7%.

  • The reach of your hashtags is due to Instagram’s previous algorithm, the “Write Path Classifier,” which applies to all content formats.
  • Your content’s ranking on hashtags is determined by its relevance to your post image and caption.
  • If your content is relevant and garners enough engagement to rank on hashtag size, it will rank on hashtags.
  • Cracking the hashtag algorithm isn’t difficult. The suggestion is not to focus too much on hashtags, but rather to concentrate on creating content for the explore page.
  • According to a 2022 hashtag research report, your engagement rate is impacted by 3.20% when using 3-4 hashtags
  • While using 19-20 hashtags affects the engagement rate by 3.14%. Don’t worry about the number of hashtags to use. The difference is only 0.7%!

Understanding LinkedIn’s Post-Discovery Algorithm

LinkedIn’s Post Discovery Algorithm improves search results by using your existing social network and geographic location. It verifies that the searched keyword is in the post to provide relevant results. The algorithm analyzes your current network usage and displays content based on two key factors: Content Quality Measurement and Relevance Quality Model. Relevance signals consider how the post’s comments and text relate to the search, and LinkedIn extracts metadata from posts for more relevant results. Content Quality signals are based on the engagement or click-through rate each time your post appears in a search. LinkedIn is still working on optimizing their algorithm for new video formats.

  • LinkedIn’s algorithm enhances your search results by utilizing your existing social network and geographic location. It employs a verification tool to ensure that the keyword users are searching for is present in the post, thereby providing relevant results.
  • A simplified explanation of LinkedIn’s search algorithm is that it analyzes your current network/usage and displays content for your search based on two key factors: Content Quality Measurement and Relevance Quality Model.
  • Relevance signals pertain to how the comments and text in the post relate to the search. LinkedIn also extracts metadata from posts to yield more relevant results. Content Quality signals are determined by the engagement rate or click-through rate every time your post appears in a search.
  • This information is gleaned from a report I read. The platform has also stated that they are still refining their algorithm to provide optimal results for new video formats.

Increasing your reach on TikTok can be achieved by following several strategies

TikTok’s official guide suggests that verified Business Accounts should post an average of 2.8 times per week. A content calendar is recommended for a successful marketing strategy. Three posting frequencies are advised: low frequency for major updates and events, medium frequency for behind-the-scenes content and business highlights, and high frequency to engage with niche trends and explore sub-niches for increased reach. Consistency in following these frequencies is encouraged for optimal results.

  • Understand Your Audience: Know who your audience is and what kind of content they enjoy.
  • Use Trending Hashtags and Sounds: TikTok’s algorithm tends to favor content that uses trending hashtags and sounds.
  • Post and Participate Regularly: Consistency is key on TikTok. Post regularly, but only if you have quality content and spend time on TikTok for each post you create. Active accounts receive more engagement, even when your activity is passive.
  • Engage with Your Audience: Respond to comments on your videos, engage with your followers, and participate in trends and challenges (smart ones).
  • Create High-Quality Content: Avoid videos that are blurry, have poor lighting, or are hard to follow may not perform as well. Great sound quality is essential.
  • Stitch and connect with Other TikTokers: Collaborations can help you reach a wider audience.
  • Analyze Your Performance: Use TikTok’s analytics to understand which of your videos are performing well and why.

Understanding Pinterest’s Recently Updated Algorithm

Pinterest’s updated algorithm curates the Home feed based on the user’s last 100 Pins and their actions like repinning, saving, hiding, and clicking. The algorithm takes into account the time spent on the platform and on individual pins.To prevent a decrease in user engagement, the algorithm is being adjusted to focus more on Repins and saves. These actions, Repins and saves, significantly impact how pins are ranked on the home feed. Marketers are advised to create engaging Call-To-Actions and visuals to encourage users to repin or save their content. This analysis is based on information from Pinterest’s Engineering Blogs and TikTok’s Business Blog.

  • The Home feed for a typical Pinterest user is curated based on the last 100 Pins they interacted with, and actions such as repinning, saving, hiding, and clicking.
  • Pins are promoted to a different section of your home feed based on actions.
  • The algorithm displays content based on the duration of your activity on the platform and the time you spend on a single pin.
  • Pinterest explains that user engagement varies significantly based on time spent.
  • Currently, they are modifying the algorithm to prevent a drop in user engagement.
  • Emphasize the importance of Repins and saves, these two actions will have the most significant impact on pin ranking on the home feed.
  • To counteract a decrease in “in-app engagement,” Pinterest is working to display the best content to users who aren’t as active.
  • For marketers, it’s crucial to ensure that your Call-To-Actions (CTAs) and visuals engage users with your pins.
  • Provide context and compelling reasons for users to repin or save your content.

All these algorithm analyses are derived from Engineering Blogs, official platform sources, analytics testing, and for TikTok, their Business Blog. Additionally, invaluable insights have been gathered from the dedicated Reddit users who live and breathe social media analytics.

Is social media listening actually helping to improve customer experience?

Author: Bronwyn Leigh

Social listening is a great way to build customer relationships, gain a better understanding of your target audience and improve customer experience delivery.

Every organization wants to appeal to a wider audience while keeping its current customers. The traditional marketing and promotion strategies are being reviewed as the industry competition grows and digital consumers make their lives easier. 

Social listening is a great way to build customer relationships, gain a better understanding of your target audience and improve customer experience delivery.

Every organization wants to appeal to a wider audience while keeping its current customers. The traditional marketing and promotion strategies are being reviewed as the industry competition grows and digital consumers make their lives easier. 

This digital aspect of our daily lives is why tools like social media listening are so crucial in increasing customer advocacy.

Social networks, review aggregation, blogging sites, mainstream media, and specialist media are all part of a conversation about your company’s brand. Conversations are starting to take place at any of these platforms and continue to another. People share information and make statements. Some customers express their frustration with customer service elements which they consider to be their problem areas. 

Others share their reasons for being loyal to one brand or another, naming the products and services they enjoy the most and why. customers also have the ability to offer suggestions on how services and products could be improved, but you need to dig deeper. Customers also provide insight into the motivations behind customers’ needs and expectations.

They share their thoughts on which types of marketing and publicity are most relevant to them. Brands are also provided with information about their hobbies and other aspects, such as passions and identity.

All this information is just too valuable for organizations to ignore. Customers will be loyal to your company if they are satisfied with the service provided online. It can also turn loyal customers into brand advocates.

All it takes is social listening.

What is social listening?

First of all – it’s so different from spying! When people ask search engines “Can Google forms detect cheating?”, “Is facebook listening to me?”, “Can Zoom see me?” they think that all of that is described as a social media listening. In fact, those queries have nothing in common with reality. Let’s be professional here and define what it is for good.Social listening is also known as social media listening. It involves actively following all social networking conversations that affect not only the brand of an organization but the entire industry.

Social listening, when done properly and supported with the correct tools, processes, and methodology, can give powerful insights into customers’ feelings about brands and their products and services. It also provides insight into consumer behaviors, trends, and wider sectoral changes that could impact customer expectations.

How can social listening improve customer experiences?

Social listening allows an organization to openly hear and analyze all positive and negative conversations taking place on social channels. It can also be used to analyze any aspect of the organization’s operations as well as that of its competitors. Social listening should be a key part of business operations. It is powerful and inexpensive.

Social listening has been proven to improve customer service. It can identify paint points, underperforming channels, and customer service aspects customers appreciate. Social listening is a great way to identify brand influencers. It can even help you turn customer loyalty into customer advocacy.

What are the benefits of social listening?

One of the greatest aspects of social listening, however, is that it collects insights based upon data provided freely by consumers from all age groups. This also means that this data treasure trove is equally valuable to every organization in the same sector. It is important for brands to assume their closest competitors already use social listening and reap the benefits. It’s crucial to follow the lead of your closest competitors.

Social Monitoring vs. Social Listening

While they may appear to be closely related, the two are distinct. Anyone who has a social presence on social media and uses these channels as part of a multichannel customer experience approach should consider social monitoring.

Social monitoring can be considered as a metric such as customer happiness or net promoter scores. It involves monitoring keywords and hashtags along with direct brand mentions to determine the ‘buzz’ surrounding an organization. This allows you to see when customers are engaging directly.

Social listening is more thorough than social monitoring and allows an organization to take charge. It tracks more than just brand mentions. Social listening tracks all conversations related to a topic of conversation, to an industry segment, and to a specific brand and its direct competitor. Another difference between social listening and social monitoring is that the data captured is closely combined with an organization’s internal information sources. This data is analyzed in order to gain insights that will help with business decision-making. It is possible to make large-scale improvements to customer experience, that will delight a large number of customers. Because the brand’s customer experience has improved, this will increase word-of-mouth and encourage customers to endorse it.

So, social monitoring is reactive, while social listening ids proactive and can get you many benefits.

How to perform social listening?

  • Define clear parameters

Start fron a narrow topic to define what are you looking for. If you don’t find it – make the topic wider. Don’t atart fron all buzz at once – you’re definitely be overwhelmed.

  • Expand your vocabulary

When you search, look for everything related to the main topic you chose. Try other word matches, look what are the general terms for the field. It will give you more opportunities than just one direct query.

  • Choose the Right Social Listening Tool

Some focus on video, some on blog posts, others look for memes. The best way is to check all the sources simultaneously. If you don’t know how to work with all these platforms, it’s better to hire a team of professionals who are experts in social media listening.

  • Collect, Classify

Each raw of data should be arranged. Are there more positive or negative reactions? Are people talking about your customer service or the product?

  • Identify brand leaders

Who are people whose posts collects most of the attention?

  • Combine and Analyze

Define the essentials that connects with your brand, look for what audience is against and what they desperately wants.

  • Take Action on the Results

Convert your data to actions! If your audience looking for the shining shenanigan in the left corner of the site – add it and listen to media again.

Social listening is a great way to build customer relationships and provide a more detailed view of your target audience. It can also help you improve all aspects of customer service delivery. Additionally, social listening is a great way to increase the effectiveness and engagement of your marketing campaigns.

___________________________

Author bio:

Bronwyn Leigh is a content creator dedicated to educate the audience on marketing strategies and content creating. As a part of related to the education community she prefers to reach a wide audience when a lot of people can hear her.

Why Do We Use Social Media Platforms To Help Your Company Grow?

Author: Hermit Chawla

As showcasing advances and changes, it appears as though continually new stages and procedures are being promoted as the following enormous thing. Social Media is the platform where you will get almost all your answers. Social media is significant because it offers organizations like yours a method for interfacing one-on-one with their interest group and sustains those crowded individuals into clients. 

And, while we’re talking about this, let us shed some light on the best social media scripts that come in real handy while doing any social media marketing. When you are maintaining a business or building a brand, you’re continuously searching for ways of expanding your internet-based reach. The best social media script can help you reach your goals in no time. With a modest one-time installment, you can buy these great modules, augmentations, and additional items. 

How Social Media helps Companies?

Social media gives tremendous potential to organizations since buyers routinely sign on to it day to day and are presented to organizations. It likewise presents enormous difficulties for organizations, nonetheless, because an always-changing space is very uproarious and swarmed.

How about we take a gander at the numerous manners by which virtual entertainment can assist you with interfacing with your main interest group, draw in with clients and develop your business –

  • Increase Search Engine Ranking

There’s a great deal of discussion around this theme, however, the primary concern is that social media can further develop your web search tool positioning. The space authority of your site increments when the Social media share rate increases. This prompts a superior web crawler positioning of your pages.

In any case, it’s something other than that. Numerous buyers visit your social media profiles before making a beeline for your site to get a superior comprehension of your image before they make a buy. More visits to your virtual entertainment profiles will help your social media page positioning, and work on their possibilities showing up among the highest level pages.

  • Develops Your Reach

One of the significant advantages of utilizing social media is that it assists you with contacting a more extensive crowd in almost no time. You should simply be predictable with your virtual entertainment technique. This incorporates having a legitimate posting plan, drawing in with your crowd through preferences, offers, and remarks, utilizing significant hashtags, and so on. Doing this will assist you with expanding your perceivability and individuals will begin remembering you. What’s more, when they perceive your image they begin confiding in you as well.

  • Makes Relationships with your Audience Stronger

One more astounding advantage of utilizing virtual entertainment is that you can utilize it to fabricate associations with your crowd. You can utilize it to associate with your crowd on a more profound level and use it to assemble trust among your crowd.

More often than not your crowd comprehends your image just through the substance you offer. In doing as such they see it as far as an organization. So your crowd feels no sort of connection to your organization. You can turn around this technique a little by utilizing Social media to acculturate your image for your crowd. This will give them a face for your business and they can connect with it better. There are multiple approaches to refining your image.

To make things seriously intriguing, you can go live via social media. It’s an incredible method for collaborating with your crowd on a one-on-one level and getting their assumptions. 

  • Draws in Traffic to Your Website

To draw in rush hour gridlock to your site, you initially need to tell individuals about it. Without that, they won’t visit your site. Be that as it may, the issue is it requires some investment to draw in rush hour gridlock naturally. So assuming your business has recently been sent off, you want to track down alternate ways of publicizing and advance it.

Fortunately, social media can assist you with making it happen. Interestingly, it allows you to contact a large number of individuals at the same time with only a tick of the button. 

WRAPPING UP

So assuming you’re asking for what reason is social media marketing so famous among advertisers that is the response. Albeit the capacity to assemble a local area and deal with your standing is extraordinary, everything comes down to showcasing objectives. What’s more, for most organizations, the objective is more clients and expanded income.

The concept of Social Media Marketing with help of the best social media scripts is still somewhat new, so all things considered, the advantages and techniques related to it will change over the course of the following not many years. However, at this moment, it is quite possibly the best method for associating with qualified leads and assembling client connections.

About The Author

Hermit Chawla is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by top responsive web design services. He loves to share his thoughts on Social Media Marketing Services and Game Design Development etc.

Facebook: https://www.facebook.com/aistechnolabs

Twitter: https://twitter.com/aistechnolabs

Linkedin: https://www.linkedin.com/in/hermit-chawla-lion-82b6513b 

How to Connect Woocommerce With Your Facebook Shop

Author: John Lawson

Marketing and advertising are the main factors in the success of online businesses and social media have played a great role in promoting an online business. A few platforms on social media have given a real boost to this idea such as Facebook, Instagram, Youtube, and many more.

Out of these marketing platforms, advertising on Facebook gained popularity in no time because of its effectiveness in enhancing social media strategies.

Whereas, WooCommerce has made selling products and services much easier.

WooCommerce is a WordPress plugin hence it offers great SEO (Search Engine Optimization) capabilities and adds value to your business website.

You can also hire SEO professionals for better SEO Optimization that help to boost your business sales.

In this post, we will explain how to integrate Facebook Shop with the WooCommerce store to get the best of these platforms. 

Facebook to WooCommerce Plugins

It is very easy to integrate WooCommerce into the Facebook shop. This process is facilitated using several plugins. 

If you are looking for more plugins for WooCommerce, then check out our Best WooCommerce Plugins for your store.

For now, we will look into step by step procedure to implement Facebook for WooCommerce (by Facebook) plugin so you may have a clear idea as to how to connect the WooCommerce store to Facebook Shop.

Step 1: Create a Facebook Pixel

Facebook Pixel lets you collect data that helps you track Facebook advertisement activity and increase your conversion rate by running targeted advertisement campaigns. 

For this, you need to open Events Manager and login into your account.

Select Connect Data Sources from the menu on the left

On the pop-up menu select Web, and then click on Connect

Next open, Facebook Pixel>Connect. Now, enter a name for your Pixel, enter your eCommerce Store’s URL, and click on Continue

Next, use the Headers and Footers plugin to add the Pixel code. This Pixel tracking code can be pasted into the Scripts in the Header box. Once done, click on Save and WordPress will add this Pixel code to your online store.

Step 2: Setting up Facebook Shop for WooCommerce Integration

The Facebook for WooCommerce plugin lets you connect your online store to Facebook. Click on add to cart and follow the instructions to download the .zip file

On your WordPress dashboard, click on Plugins> Add New. Now upload the .zip file and select Activate plugin. Next, connect this plugin to your Facebook account by navigating to Marketing> Facebook> Get Started.

Your Facebook page will open in a new tab on your browser. Select Facebook Shop in the pop-up that appears and click on Get Started.

Now, choose the account where you want to manage your business assets, product catalog, ad accounts, and your Facebook Page. Once you have selected, click on Continue. Now choose the Facebook Page you want to connect your WooCommerce store with and then select Continue again.

Step 3: Facebook Shop Configuration

The next step is to create a new catalog or use a pre-existing one. Creating a catalog helps you to manage your inventory, by adding titles, images, and product descriptions.

Now, select the Facebook Pixel which was created in the previous step, and name your eCommerce account. Now confirm that you want to associate your Facebook page with your eCommerce store and click on Continue.

Facebook will show you an overview of your settings. Re-check your settings and once satisfied, click on Continue.

Now a pop-up will appear so you can check all the features and information that WooCommerce will have access to. Changes can be made to these features but keep in mind that any changes made will affect how the store functions. Once, everything is reviewed, click on Next.

This links your store to the Facebook platform, after this the tab will reload and show your store’s URL address for confirmation. If the URL is correct, select That’s My Site.

You have successfully, now connected your Facebook page to your WooCommerce Store.

Step 4: Manage your WooCommerce Catalog

Use Google Product Category (GPC) Taxonomy to map each WooCommerce category to a Facebook category. This will enable Facebook to apply a default GPC rate to all your products automatically once entered.

You can provide a primary and secondary GPC in the Default Google Product Category section (Navigate to Marketing> Facebook> Product Sync tab). 

However, you can change the settings for individual products by going over to Products>All Products. Go over to the product you want to make changes to, click on Edit. Now on the subsequent screen, select the Facebook tab and use the Google Product Category to change the default settings.

You can also customize the image and description of each product that appears in your Facebook Shop.

Step 5: Creating Product Sets

Creating a Product Set means dividing your products into categories, this may be based on style, seasonal trends, or age category.

This helps customers to navigate through the shop easily and explore similar or related products.

To create a category Go to Products> FB Product Sets. Enter a name and description for the Product Set and assign a category. To manually sync, go to Marketing> Facebook> Product Sync and then click on Sync. 

Conclusion

To conclude, adding your WooCommerce store to Facebook will enhance user experience and improve your sales process through better SEO strategies. You will be able to better analyze ad campaigns and performance as well as sync products and categorize to improve customer interaction.

Best Practices to Create a Social Media Calendar

Author: Frank Hamilton

There’s no way you can maintain a consistent social media presence without a dated plan. Sorry if this sounds discouraging, and let us explain.

First of all, you definitely have other things to do. Content creation and editing, marketing plans, negotiations, SEO, backlinks, all that stuff. And even if you don’t do it all yourself (which you shouldn’t, there are great professionals for each), you have to be updated on the progress. It’s basic knowledge management.

Second, you may have these incredible ideas and even note them somewhere, but they may get lost. Thus, you’ll have an adequate profile without the brilliance your brain would provide if you had a plan. It’s wise to let it out and leave it on paper, in a calendar app, in Google Sheets, anywhere you want. You’ll refer to the outline whenever needed without having to remember everything.

Third, the focus is everything. Did you know that holding too much information at once will make you confused? It’s proven, look it up. That’s why they say multitasking isn’t good for productivity.

Still think an SNS calendar isn’t essential? Let us show you the best techniques and recommendations that will leave you focused on the core activity.

It’s a really long intro, but we wanted to get you interested and actually try some of the following. Let’s go!

Check and Audit Your Social Media Situation

If you do routine checks for typos and picture lags and think the audit is done, we have news. There are many more things you can check to improve your brand situation on social. The first thing to do in any project is to define the A-spot. This is the situation you are in at the moment.

Whatever it is, it’s OK. By defining the A-spot, you’ll know which direction to move in, adjusting the content calendar and providing the best for the audience. As a result, ROI is expected to reach the maximum (if the content is good, of course).

Here are the things to look after:

  • Imposters of your brand and/or old accounts people can mistake for the main one;
  • Your password, two-factor authentication, connected mobile numbers;
  • Goals for every platform and how the progress is going;
  • Posts that get the most attention and those with fewer likes. You can do the analysis later to adjust your tactics;
  • Target audience metrics;
  • Account managers and their performance;
  • Budget for the promotion of every account;
  • Fails and gaps for further analysis;
  • Feedback from the audience.

Interlink the Plan with SEO and Backlink Mentions

Social media isn’t only about useful information and brand awareness. Eventually, you want to get leads and convert them. That’s why interlink your SNS plan with SEO and backlink outline for the month.

The latter is one of the best ways for:

  • Brand reputation establishment and maintenance;
  • Increasing brand awareness;
  • Promoting your goods and products;
  • Monetize your social media project.

In every plan, there has to be an explanation and additional info in case you need assistance, especially if this is your first plan.

Generally, you would refer to several plans and try to combine them on the go. Why not unite them at the very beginning?

Make It Easy to Use the Calendar

As you build one for, say, a month, the amount of work seems enormous. Without proper navigation, there won’t be that much use from the calendar. All you will be allowed to do is manage everyday content posting and browse by date.

Make sure you can systemize the plan according to:

  • The platform (Facebook, Instagram, Twitter, etc.);
  • The type of content (a post, a story, an IGTV, a tweet, an SEO article (more here), etc.);
  • Whether it’s promotional or informative (so you can see the ratio);
  • Brands and bloggers you promote/that promote you for money;
  • A manager responsible for the content;
  • Links to assets (publication drafts, visuals, etc.);
  • Purpose of the post.

You can add more or delete the unnecessary points, of course.

The best way is to have a column for every point above and a Search and/or Sort feature. Most apps have these. Google Sheets is very convenient for such plans, but if you have a special app for that, it’s OK. Just make sure it’s safe and you can limit access to the file.

Link It to Content Depository

Have a database with content drafts, visuals, notes, brand contacts, and everything else needed for a proper content plan in a database. Use Google Drive, Dropbox, or any other secure cloud.

Many beginners make mistakes by hosting all those files on their phones or laptops. While having a copy is amazing, it will be difficult to link the materials with the calendar.

Isn’t it easier to have everything in one file? Just link to whatever text or visual information you need for a story, post, tweet, etc. in the calendar.

Pros of cloud storages:

  • They offer a lot of space;
  • You can access them from any device;
  • Offline viewing is available in many options;
  • It’s easy to get a link to any file and post it as a hyperlink in the calendar.

Include Specific Metrics to Post at the Best Time, on the Best Day

Every platform has the best time and day to post material for the most attention from the audience. For example, HubSpot has information of the most suitable timings for Instagram posts. Here’s a chart mentioned there by Sprout Social:

Img cr: Sprout Social

There’s also data for Twitter and Facebook, but there’s info online on other social media as well.

These are estimates because different people have different lives, there are holidays when everyone’s off their phones, etc.

However, if you have a chance to boost content for free just by choosing dates, why not use it?

In the calendar, you can use colors to mark days. Then, if you want to make an adjustment, you’ll see what date to move a promotional story or post to easily. Why do you need it?

Because life is unexpected. Say, you have a fully promotional day with the final stage of your funnel where the product or service will be introduced. If just before that something happens in the world that will be all over the news, people won’t pay much attention. Your efforts and time may be wasted. Let’s avoid that at all costs.

It’s better to make that day free to discuss the problem, comfort people, or make a statement.

The First Draft Doesn’t Have to Be Ideal

While working in marketing, we’re sure you know that every specialist has their own tactics and needs. This is the brilliance of the industry. So, the practices above, nudges from credible experts, etc. may work perfectly for one but seem too inconvenient for another marketer.

Create your calendar and see how it works. During the first couple of weeks, you’ll notice the difficulties, gaps, etc. that can be easily adjusted on the spot or in the next month’s sheet.

Shift categories, use color or text, link to assets in the same file, or create another one. It’s all up to you. After several months, you will have a perfect template that works the best for your marketing methods and the project.

Author Bio:

Frank Hamilton is a blogger and translator from Manchester. He is a professional writing expert in such topics as blogging, digital marketing and self-education. He also loves traveling and speaks Spanish, French, German and English.

Top 5 Social Media Platforms For Digital Marketing Industry

Author: Jais Frank

Over the last few years, the digital marketing industry has grown at a steady pace. As per the market analysis reports, the number of people using digital content is increasing in leaps and bounds every day. Therefore it is easier for marketers to reach a larger audience using digital marketing in no time.

However, social media platforms play important roles in the digital marketing industry. Actually, social media marketing is a crucial part of digital marketing that allows businesses to use social platforms for marketing purposes. But what are these platforms? Let’s check them out in the article below.

Top 5 Social Media Platforms For Digital Marketing Industry

Using social media platforms for the purpose of digital marketing will take your business to the next level. With increased reach, enhanced visibility, better customer relationship, and brand image development…social media platforms are your one-stop solution. In this section, we have elaborated on the top 5 social media sites that each of you must know to grow your business with Digital marketing. Wanna check them out? Let’s go!

1. Facebook

Facebook is still not acceptable to many, especially parents and senior citizens in society as it wastes valuable time. However, they don’t know what a strong tool it is in terms of digital marketing. With 2.7 billion active users/month, Facebook is the best social platform to engage the audience, strengthen brand image and advertising. Most importantly, the advertising options that it provides to businesses are incredible.

If you are a new marketer and have no idea how to start digital marketing on Facebook, focus on the FB Business page or FB ad campaigns. Remember the 3 principles- be consistent, stay updated, and be creative. If you want your opinion on which social platform is the best for digital marketing, we would recommend Facebook.

2. LinkedIn

At present, LinkedIn has 706 million registered users and is a hub of B2B prospects. Apart from the job openings, it’s one of the best places for marketing services or products. With Linkedin Ads’ you can easily generate leads, build brand awareness and drive website traffic. The social media marketing strategies of LinkedIn are really cool enough to grow your B2B leads pipeline and reach prospects.

LinkedIn marketing is a comprehensive way of engaging several professionals for driving business-relevant actions. With multidimensional ad options like sponsored content, message ads, dynamic ads, or message ads you can reach marketing goals easily.

3. Twitter

Did you know mobile advertisers drive physical store traffic? Digital marketing using Twitter is a prominent example of that. Being a fast-paced platform, it is advantageous for organizations to publish content on a regular basis. With the help of Twitter, sharing links to the blog posts consistently, leads readers directly to the main content. The only thing you have to take care of is creating informative and updated Content pieces.

4. Instagram

The total number of monthly active users on Instagram is over 1 million. With this massive user base, Instagram is one of the best social media platforms for building your brand. The digital marketing strategies on Instagram are one of a kind. For example, Instagram is the best social site for those digital marketers who like to create videos and photos for audiences.

Are you a B2C company? Then Instagram marketing is the best tool for you to enhance brand identity. Use visuals of your services or products to motivate your users to create user-generated content. Are you a B2B company? Then share behind-the-scenes photos of your physical site to pique interest in your clients. In addition, the more you use hashtags on Instagram, your business will be able to reach a vast group of audiences.

The power of Instagram Live Video Feature or Instagram Stories are unimaginable when it comes to expanding the social presence of a business. You can also make use of the advertising options for business through Instagram, and what’s the best part here? The options are accessible through Facebook as well.

5. Pinterest

Pinterest is the most suitable social site in terms of digital marketing for eCommerce business owners. Do you operate an e-Commerce business but are still not on Pinterest? You may be doing it completely wrong! As per the market reports, about 87% of the pinners have bought products after seeing images from Pinterest.

Not only can you upload images on Pinterest, but also there are options to write keyword-rich descriptions. This adds credibility to your services or products on social media, taking your digital marketing plan to the next level. Are you aware of the most incredible option on Pinterest?

There are built-in shopping features that enable businesses to take the stage out of many competitors in the market. Moreover, by using rich pins and advertising options, you can add more context to articles, recipes, etc. Connecting with potential customers is also quite easier and simplified with Pinterest.

Conclusion

Are you looking forward to adding social media platforms to your marketing blueprint? Don’t think anymore, because there is no better idea than this to enhance your brand image. Each social platform explained above would deliver appreciable outcomes in terms of marketing success if and only if you use them correctly.

Was this guide helpful to answer your queries? Let us know your valuable opinions in the comment box below; we can’t wait to hear you out.

Author Bio:

Jais Frank is a freelance content writer and enthusiastic blogger. He is the co-founder of SB Newsroom. He contributes to many authority blogs such as Dream Land Estate and Emblem Wealth. He also likes to write in many international magazines and journals.

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Why Every Dropshipping Company Needs a Social Media Strategy

Author: Alyse Falk

Social media has long been a part of the marketing strategy of progressive companies. This is not surprising as this communication channel produces impressive results. According to studies, 78% of sellers who use social networks outperform their peers. Today, we will tell you why every drop-shipping company should start using social media for effective promotion.

6 reasons why every dropshipping company should start using social media

  1. Colossal user base

Social networks have become a part of the life of almost every modern person. According to studies, at the beginning of 2021, there were 4.20 billion social media users in the world, which is more than 53% of the total population of the planet. That is why this channel cannot be ignored in business promotion. Its potential is almost limitless. By using social media, you will surely find your target audience and ensure the high performance of your drop-shipping company. All you need to do is choose the most suitable site for your business. By the way, at the moment the most popular platform for active users is Facebook, the data is indicated in millions.

  1. Excellent profitability

Social media is a great way to get the results you want without spending a lot of your budget. You do not need to pay for posting and registration, but only for advertising. You can plan this process yourself and build on your goals. At the same time, the cost of targeted advertising is relatively low, so you can achieve a positive ROI in a short period of time and start to sell products online very soon. According to research, 35% of global marketers (5% absolutely confident, 30% confident) believe they can measure the ROI of social media marketing.

  1. Increasing brand awareness

Brand awareness has long been recognized as a key criterion for business development. Consumers are distrustful of new brands and are more inclined to purchase products that have proven themselves in the market. Previously, it was much more difficult to work in this direction. High brand awareness has cost companies colossal marketing budgets. However, with the advent of social networks, the conditions of the game have changed. With them, it is easier than ever to form recognition and a positive image. Unlike traditional media, you can target the target audience in a targeted manner and segment it effectively. Therefore, every drop-shipping company interested in rapid growth should use this channel of communication with consumers. For better results, use branding and branded lightroom presets. This will set you apart from the competition.

  1. Prompt feedback

In today’s world, when the environment moves at the speed of light, users are used to getting instant answers to their questions. They are no longer willing to wait for lengthy email responses and want quick solutions. Social media is a great way to improve customer experience and build brand loyalty. With the help of them, you can provide prompt answers to your audience, without waiting for it to go to competitors.

  1. Continuous demand monitoring

Gathering marketing information is one of the most important aspects for brand development. Social media allows you to better understand consumers and respond to changes in demand in a timely manner. It is enough to periodically conduct surveys, and you will always be in taste of what your target audience needs. It also allows you to effectively introduce new products into the assortment, minimizing any risks.

  1. Increased loyalty

Social media helps you get closer to consumers. Get to know your users, tell us about your company, and they will start to trust you more and give their loyalty. People love to know that there are people on the other side of the screen, and social media is the only way to achieve this effect.

Conclusion

Social media is a channel that no drop-shipping company can do without. They can be used to influence key business indicators. Start using this communication channel to gain an edge over your competitors and achieve your goals.

BIO

Alyse Falk is a freelance writer with experience in digital marketing, technologies, content marketing, marketing trends, and branding strategies. Alice also writes for several reputable sites, where she shares her hints for creating content. You can reach out to her pitching to GuestPostingNinja@gmail.com in case you have any concerns or suggestions. 

How To Reach The Instagram Explore Page Sooner

Author: Sarah James

If you want to promote your brand on social media, Instagram could be your top choice to establish your business. It is essential to focus on different methods to increase your reach, as several brands on the platform post specific content to impress followers.

And, for that, the Instagram Explore page comes into the picture. Featuring on the explore page is a sure-shot to increase the visibility of your content, getting viral to boost engagement in a short time. With little effort, it is sure to increase the possibilities of your post to reach the explore page. Let us jump in to know how to get on to the Explore page on Instagram.

1. Share content when the audience is active

The best tip on Instagram you will ever know is to share content when people are very active. Instagram’s algorithm notices that content as it promotes timelines, and this is excellent advice.

Creating fresh content puts your brand on top of users’ feeds. Schedule your posts when the audience is online to get auto likes on Instagram, a key to feature your posts onto the Explore page. 

Fortunately, figuring out the most active user times is not a tough job. Your Instagram business account enables you to check audience insights, where you will get a clear picture of followers’ active times, by the hour and by day.

2. Identify the Audience Interest

It is not enough to post when the followers are online to have a successful post. You have to ensure the content you post is interesting and helpful to them. And that is when you will acquire high engagement; hence you have a chance to reach the explore page.

The analytics tools on Instagram make your job easy. In Insights, beneath the post section, you will find out the high-performing post or stories depending on various metrics like engagement, impressions, reach, etc. Make the best use of this feature to craft the best content for your business.

3. Check Posts on Explore Page

A technique that works well is to go through the posts featured on the Explore page. Suppose you are following some accounts or engaging with content related to your business. Your Explore page offers you tons of insights on the type of content the Instagram algorithm is taking into account and the type of posts your potential audience is interested to see.

4. Use Hashtags & Locations Tags

Hashtags and location tags are very famous tools on the platform. Using these tags, a wide range of people will certainly see your content on the platform, and you are likely to reach an audience that is not following you. 

While using tags, make sure you use tags related to your business and don’t overuse them. By using tags, you could undoubtedly gain engagement to your posts, thereby maximizing the possibilities of getting featured on the Explore page.

5. Insert Call-to-Action Buttons

So far, we have got a clear picture of getting onto the explore page via high engagement on posts. The other great way is to make sure to allow the audience directly to connect with your posts using a call-to-action button.

Put up queries in your captions to encourage followers to respond to them in the comments section; that way, you could begin an interaction. Also, you can ask them to like, tag a friend, or share your posts. That may be the right strategy if you plan to run giveaways or contests for your business. Encouraging your followers to engage with your content could significantly increase engagement, which helps you reach the Explore page.

Conclusion

Getting featured on the Instagram Explore page is more like having a targeted ad for your potential audience. Use these ideas to increase the engagement to your posts through comments and likes, grab new followers, and drive sales.