7 Best SEO Strategies For Startups to Optimize Ranking

One of the most interesting marketing statistics shows that almost 100% of online experiences would start with a search engine. Furthermore, your ranks from searches are dependent on your domain authority, which is then very dependent on SEO, or search engine optimization.

That’s why it’s crucial to invest in your business’ SEO, no matter if you’re a startup or an established business. No, you don’t need to spend thousands of dollars on it, you just need to know what factors are crucial and how to strategize well. How?

Read on as I show you seven SEO strategies startups can use for better ranking.

Best SEO Strategies for Startups to Optimize Ranking

While some startups think that SEO is a waste of time and resources, think again. It shows a host of benefits and will prove to be your success when done correctly. With that said, here are good ways you can optimize your ranking and gain traction:

  1. Create High-Quality Content

Content is KING when it comes to improving your SEO and conversion rates. Search engine algorithms and bots prioritize high-quality content, as this entices readers to your page and have them stay for longer times.

Note that the longer people stay and navigate around your website, the better! It isn’t just because they’re interested in what you’re offering, but also because it boosts SEO rankings, which places your website even higher up the ranks. The longer readers stay on your page, the stronger the message you send to search engines, indicating that your content is worth showing to other searchers.

Make sure that you publish relevant high-quality content consistently and on schedule. This has new and old readers visiting your website, which improves your ranking even as a startup.

  1. Use the Relevant Keywords

You can provide the best content but how can searchers see it without keywords? Without the proper use of keywords, bots can’t rank your webpage well, since users depend on keywords to make their searches.

That’s why you need to understand the way your target audiences use search engines and what they’re searching for. Discover the keywords your audience uses which are also relevant to your industry and niche. You can find identify relevant keywords with helpful tools such as Google Keyword Planner and Google Trends.

When you have gathered relevant keywords to use, create content around these. Just make sure that your content stays high in quality rather than to just stuff the keywords. You’re making content for people, not search engines says “Joel” founder of Joel House Search Media!

  1. Start Focusing on Local SEO

Local SEO utilizes keywords that are specific to your area of business. For instance, you have a startup in California and your target audience is from the area, so you should use keywords which contain the word “California.” If you’re a bakery in California, then you can rank and include keywords like “California bakery” into your content and website.

That way, you can rank for location-specific searches and terms better. This increases your chances of showing up in search results pages from relevant people interested in visiting your business.

  1. Improve Website Speed

Nothing can irritate a web user better than slow-loading webpages. I’m sure you can relate to that, and what do you do if webpages take forever to load? You close it and find another faster website that provides similar information!

Studies show that up to 40% of searchers leave websites that take longer than three seconds to load. Because Google prioritizes user experience as much as content, your website speed is crucial to rank higher.

You can optimize your website speed by using tools like Google Page Speed Insights or Google Analytics.

  1. Work on Backlinks and Outbound Links

Have you ever wondered why a lot of content contains links from their own website or other authoritative sites? It wasn’t just there by chance, but for SEO purposes, as links can help improve your search rankings.

Backlinks allow search bots to crawl through your site easier, which is why the more QUALITY backlinks there are, the better. It would also increase the time readers spend on your website and assure them your content is backed up by relevant studies. Link to other relevant content within your website as well to have readers look around longer.

  1. Begin Using Header Tags

When you read through content, don’t you just hate seeing a long wall of text without any headings and subheadings? It makes the text extremely difficult and confusing to skin through!

When making quality content, it isn’t just about what it contains, but the structure of it. This affects the udder’s reading experience, encouraging them to look into what more you have to offer. So start breaking up your content into headings and subheadings, which improves user experience and search rankings.

  1. Fill Out Your Meta Descriptions

First impressions matter, even when looking for relevant blog posts to read. The first thing you see on search engine pages are the webpage’s title and meta description. Think of it as a short excerpt from the content to explain the gist of your post.

Unfortunately, many people don’t fill up the meta description, showing the first few lines from their website instead. However, it’s better to give them an enticing sneak peek to entice people to click YOUR website rather than the many others on search results pages!

Wrapping It Up

No matter if you’re a startup or huge business, you need SEO if you want to establish your online presence. Without it, you won’t be able to accomplish goals and receive potential traffic! If you don’t have the time, SEO companies like can help you out!

I hope this article on the best SEO strategies for startups gave you an idea of what you can do. So don’t wait any longer and implement any of these tips to your business now.

LOUaBULL

LOUaBULL needed a better ecommerce solution that was more functional both on the front-end and back-end. We wanted to give them a great platform to sell their LGBTQ+ clothing and accessories, as well as support the community. We put together a fantastic site that was able to sell and tell the story behind LOUaBULL. We also had a ton of fun at several photo shoots, including the Kentuckiana Pride Parade!

Logan Street Market

We’ve been working and perfecting the Logan Street Market website for a little while. It started as a landing page, just to let people know they were coming and give the media some information. In the background, we’ve been working on a multi-vendor ecommerce solution that would allow all the different vendors at Logan Street Market to sell their goods and services, while allowing for market management, job postings, event rentals, and much, much more. The site was able to provide it all. If you have events, markets, or are in need of a multi-vendor (or even a single vendor) eccommerce platform, contact Design Web to get started.

ClipperData

ClipperData is an international company that has been featured in Wall Street Journal, Bloomberg, and CNBC. They provide data to traders and investors, so we had to make sure the site was functional and looked fantastic. We were able to put together a great looking website that provided easy navigation to the data. We did a lot of research and design work to improve user satisfaction and increase conversions and leads. We are very proud of this website and all the time and work that went into it.

Designing a Real Estate Website that Generates Actual Leads

Edwin Deponte takes over our blog this month to discuss the real estate websites. Thanks Edwin!

Recent surveys observed that out of 6 million houses sold in 2017, 51% of the buyers found and purchased their dream homes online. It just shows how the real estate industry is expanding. And the sooner you start using a website to sell real estate, the better off you’ll be.

Still, starting your own real estate website and giving it a snazzy design and branding won’t be enough to help you thrive in the industry. You see, home buyers and sellers these days have particular expectations when it comes to real estate. You’ll need to add a few other components if you want your online real estate platform to generate leads, some of which are listed below.

Area Profiles

People rarely look properties up by state or city when visiting real estate websites and house-hunting; they check out communities and neighborhoods instead. Thus, your site needs to list out specific area profiles to make it easier for your potential clients to find what they’re looking for. Doing so will also give your website an advantage SEO-wise since the keywords, links, and videos you put on it can help your site become visible easier.

Agent Profiles

You also need to set aside a page for your profile. A real estate website is only as good and credible as the agent that represents it. Not only will real estate agents act as the face of your online brokerage, but they’ll also help your platform build relationships with your target audience (since it allows buyers and sellers alike get to know you better). Moreover, you can spruce your website up even further by including testimonials, listing active and sold properties, and adding your bio and contact info.

Integrated Community Data

Good real estate agents can sell you a home, but the great ones will offer you a lifestyle. By integrating community data and offering lifestyle in your real estate website, you’ll be able to gain an edge over your competitors. For example, if your platform lists a Tagaytay condo for sale, showcase to your target audience the schools, restaurants, and other notable spots nearby. That way, you’ll not only demonstrate your expertise regarding Tagaytay, but you’ll also be able to give your potential clients a glimpse of the lifestyle the condo can provide.

IDX and MLS Search

Integrating multiple listing services (MLS) and internet data exchange (IDX) search engines will help your real estate websites hold its own in the frontlines of the real estate industry. For one thing, it can combine all your multiple listing services into one seamless search engine. And for another, it can help visitors find open houses with community features. MLS and IDX will also help your target audience locate customized neighborhoods, as well as conduct a polygon search and have the results displayed cleanly with a side-by-side map view.

In Summary

For your real estate website to achieve success in the industry, you need it to generate leads regularly. By adding the components listed above, you’ll be able to drive, traffic, keep visitors engaged, and provide multiple points of conversion, allowing you to generate as many leads as possible.

Featured Image: Pixabay.com

Author’s Bio:


Edwin Deponte is a motivational writer who is also passionate about Social Marketing. He believes in others’ abilities and tends to bring out people’s hidden potentials through his words of inspirations and motivational articles.

Reel Fly Girls

Samantha Heavrin came to us with her business idea – creating a website that could sell fly fishing gear to women, as well as being a resource for women who fish and love outdoor adventures. We were able to put together a great design that not only told her story, but sold her products.

Samantha put together a fantastic brand with Reel Fly Girls showing women who love adventure and recognize that being the best student, wife, mom or boss means taking time to care for themselves. The focus of the site was for selling fly fishing apparel, but the gear can be used for any outdoor activity, or even for a night on the town after the sporting fun.

Nationwide Services, LLC

Nationwide Services, LLC works with moving large machinery and entire factories, as well as dealing in scrap and other industrial services. We put together a website that would help boost their search presence and increase their reach to clients. Not only did we help Nationwide Services with a website, but we also helped conduct an SEO campaign that increased search ranking and their business online.

Our campaign is helping to increase the search ranking of the website, as well as increasing the position zero, meta data positions, and other business information for the business.

LaMancha 5k

We redesigned the front and back end on the LaMancha Critter Crawl 5k website so that it would function more smoothly and be easier to edit for everyone involved.

We put together the original LaMancha Critter Crawl 5k website a few years back, so it was time for a major renovation. We completely changed out the structure of the site, but we were able to keep all of the content that everyone was using on the site. This resulted in a smoother experience on a much faster-loading site. This also provided a backend so that the organizers of the race could update and maintain the site as they wished.

For event management websites, race websites, or any sporting event website, you can count on Design Web to win first place.

What Makes an SEO Company so Special for a Small Business

Brittany Wolfe takes over our blog this month to discuss the search engine optimization and small business. Thanks Brittany!

SEO has become the new sensation to the marketing world. However, there must be several people who are out to find the answers that what makes an SEO firm so unique that the small firms are choosing them over traditional methods of advertising and marketing.

We all are aware of the fact that SEO helps small business owners to create the fastest, user-friendly and robust way to interact with the infinite customers in minimum time. With all the cut-throat competition, it is impossible to get the top ranks on the SERPs. Here are the top reasons that will ease your quest in finding the viable answer to “Why small businesses should hire the best seo company in NJ.

Move Ahead from the Competitors

The counting will never end of your competitors who are selling products in the perfect competition. Meanwhile, making a name and fame among the tough competition becomes more arduous. The primary factor to reach the top of the race is to reach your audiences first.

If you are entangled that how your competitor is ahead of you? Then, we must unfurl you that they are using SEO to boost their success. Therefore, it is time to utilise the services of SEO companies to achieve higher organic rankings. You can have your team of SEO experts but as you are new to the business then save your money and recruitment- energy by outsourcing to it.

Your Audience will Find you

In the diverse customer market, some uncountable customers are in search of the exact product that you are selling. However, they will swap to your competitor’s website if they will not see your website on the top SERPs results. Therefore, to never miss a loophole, you should hire the best seo company in NJ. They will ensure that your potential customers will find you when they click on the search button. For adding more connotation, you should know that the top 3 seach positions get 60% of all traffic.

You will Notice more Traffic.

The main aim of the seo company is to increase the traffic on your website because when people are visiting sites, they are likely to purchase it. In simple terms, visibility means traffic; transport means leads and more leads means more sales. It is impossible to open your store 24*7 but, your online store is the all-time sales expert. Therefore, it should continuously be functioning to deliver secure access.

Brand Identity

No matter how much you invest in your business, if your potential customers don’t know your identification than it is worthless. To hold you up among the voguish brands, a seo agency is very important. Along with this factor, there are other perks of having a brand identity. Accordingly, the brand becomes a hallmark of quality. Customers feel more secure with a company who is known by many.

Better Impression

Just search something on the Google, how you feel about the snippet you are reading? You will feel more secure and confident about the company’s website which is appearing in the snippet. In simple words, if your snippet is clear and inspiring, you have more probabilities of getting more clicks.

Conclusion: We hope that the points mentioned above have cleared you why SEO agencies have become so crucial for our lives. Also, benefit your new company with the SEO services to become a known brand from no brand.

 

Author’s Bio:


Hi, I am a content writer & blogger at Red Dash Media. And apart from blogging frequently at work, I am into reading, writing poems in the comfort space of my home. Hey, did I tell you that I also like to go trekking with friends when in the mood to explore nature and then post all those adorable pics from my adventure on my Instagram handle!

Contact me via email – brittanywolfenj@gmail.com

5 Ways for Improving the Speed of Your Website

Jessica Kane takes over our blog this month to discuss page speed. Thanks Jessica!

In our world today, everything moves fast, from same-day delivery to instant updates. With extremely high expectations of customers, you do not even have 10 seconds to convince visitors to stay while your website loads. No one wants to spend time waiting for a page when they can just press the back button and go to another site.

The competition is getting fiercer each day and users are demanding for websites to be lightning fast. According to stats, the average load speed of retail sites is more than seven seconds when the ideal load time is three seconds at most. The few second differential costs retailers to lose billions. In fact, a delay of one second in page response can easily lead to seven percent sales reduction.

Page speed has even more implications aside from the loss of revenue and poor user experience. Your website’s slow loading also affects your Google rankings. It’s no longer a matter of wanting to improve your site’s speed; it is a need. The good news is that you can improve your website’s loading times in many ways. The top five ways are listed below:

Start optimizing your database.

Not all sites have databases, but you use one if you have a blog, e-commerce store, or any website with dynamic features, such as internal search. You utilize the database to store information, and unfortunately, it can impact the way your page loads.

One of the best techniques in optimizing your database is to add an index, which can significantly boost your page speed. When indexed, the database can locate information quicker, so it does not have to scan numerous records. Instead, it can narrow down the available data up to at least a few hundred, which aids in returning the data to the page faster than ever.

Reduce HTTP requests.

When the browser fetches a page, picture, or file from a web server, it is a Hypertext Transfer Protocol (HTTP) request. Yahoo has disclosed that these requests take up to 80% of your site’s load time. Browsers typically limit requests from four to eight connections at the same time for every domain. The more HTTP requests that you have to load for your page, the longer it will take for your site to retrieve each of them. As a result, your load time increases.

To fix this problem, you have several tactics to choose from in decreasing the HTTP requests, including:

Lowering the number of images on your website
Combining multiple JavaScript or CSS files, so they load as one larger file instead
Utilize queries for loading what you only need, such as certain images or a specific script for mobile users
Uniting images that frequently appear on your site using one sprite sheet

You do not have to perform all the methods above but following at least one or two of them can dramatically decrease the time for loading each page.

Reduce the size of your images.

Some sites, including retail, require images, which are helpful in enticing customers to engage with the content and make a purchase. More than 60% of your site’s page weight though comes from the images you have uploaded. While removing them can increase the speed of your website, most of the photos may be necessary for e-commerce, for instance.

You do not have to get rid of the photos because making sure they are appropriately sized can help significantly. A few ways will allow you to accomplish this goal, including using new formats, such as JPEG XR and WebP. These formats allow you to lessen the weight of the images by up to 50%. The best part is that the methods below lower image size without sacrificing their quality:

Use an image editor and reduce the actual size before uploading.
As with above, taking your commonly used images and combining them into CSS sprites minimizes HTTP requests required for downloading the page.
The container property’s max width should not exceed 90% of the boundary width

You can also set the images to auto resize to the maximum width (100%) and have the height set to auto.

Use CDNs

Many of your site’s users are not close to your web server. You can try to spread your content across different servers in various geographic locations, which can reduce the distance but it is too complicated. You need a viable option to implement, which comes in the form of a content delivery network or CDN.

CDNs are a group of web servers that are situated across varying locations. They help in delivering content more efficiently to the users. CDNs are frequently used for files that do not need editing (static content) once they are uploaded.

Companies usually have their own CDN, but most businesses benefit from a CDN provider. If these service providers are out of your budget and perhaps unnecessary, you can still use CND sites that have a library of CSS and JavaScript files and frameworks. These websites can facilitate hosting specific data, so you do not have to host them on your own server. As a result, your load times are much speedier than ever.

Enable caching.

When users visit your site, the elements on your page are stored in their hard drive’s temporary storage or cache. The next time they go to your site, the browser loads the page faster because it does not have to perform another HTTP request as before.

Up to 60% of your site’s visitors have an empty cache. When you enable browser caching, the first page they see will be much quicker because the elements will be stored in their hard drive. Make sure this functionality is activated on your site for improved user experience.

The primary reason why you own a site is to gain traffic and of course, make money. The flashy images and eye-catching buttons may seem trendy, but they can be detrimental. If they cause your visitors to wait more than 10 seconds, you need to optimize your site, so it runs as efficiently as possible.


Jessica Kane is a writer for Every USB, where you can create your very own custom usb drive for your brand or company.