One of the most interesting marketing statistics shows that almost 100% of online experiences would start with a search engine. Furthermore, your ranks from searches are dependent on your domain authority, which is then very dependent on SEO, or search engine optimization.
That’s why it’s crucial to invest in your business’ SEO, no matter if you’re a startup or an established business. No, you don’t need to spend thousands of dollars on it, you just need to know what factors are crucial and how to strategize well. How?
Read on as I show you seven SEO strategies startups can use for better ranking.
Best SEO Strategies for Startups to Optimize Ranking
While some startups think that SEO is a waste of time and resources, think again. It shows a host of benefits and will prove to be your success when done correctly. With that said, here are good ways you can optimize your ranking and gain traction:
- Create High-Quality Content
Content is KING when it comes to improving your SEO and conversion rates. Search engine algorithms and bots prioritize high-quality content, as this entices readers to your page and have them stay for longer times.
Note that the longer people stay and navigate around your website, the better! It isn’t just because they’re interested in what you’re offering, but also because it boosts SEO rankings, which places your website even higher up the ranks. The longer readers stay on your page, the stronger the message you send to search engines, indicating that your content is worth showing to other searchers.
Make sure that you publish relevant high-quality content consistently and on schedule. This has new and old readers visiting your website, which improves your ranking even as a startup.
- Use the Relevant Keywords
You can provide the best content but how can searchers see it without keywords? Without the proper use of keywords, bots can’t rank your webpage well, since users depend on keywords to make their searches.
That’s why you need to understand the way your target audiences use search engines and what they’re searching for. Discover the keywords your audience uses which are also relevant to your industry and niche. You can find identify relevant keywords with helpful tools such as Google Keyword Planner and Google Trends.
When you have gathered relevant keywords to use, create content around these. Just make sure that your content stays high in quality rather than to just stuff the keywords. You’re making content for people, not search engines says “Joel” founder of Joel House Search Media!
- Start Focusing on Local SEO
Local SEO utilizes keywords that are specific to your area of business. For instance, you have a startup in California and your target audience is from the area, so you should use keywords which contain the word “California.” If you’re a bakery in California, then you can rank and include keywords like “California bakery” into your content and website.
That way, you can rank for location-specific searches and terms better. This increases your chances of showing up in search results pages from relevant people interested in visiting your business.
- Improve Website Speed
Nothing can irritate a web user better than slow-loading webpages. I’m sure you can relate to that, and what do you do if webpages take forever to load? You close it and find another faster website that provides similar information!
Studies show that up to 40% of searchers leave websites that take longer than three seconds to load. Because Google prioritizes user experience as much as content, your website speed is crucial to rank higher.
You can optimize your website speed by using tools like Google Page Speed Insights or Google Analytics.
- Work on Backlinks and Outbound Links
Have you ever wondered why a lot of content contains links from their own website or other authoritative sites? It wasn’t just there by chance, but for SEO purposes, as links can help improve your search rankings.
Backlinks allow search bots to crawl through your site easier, which is why the more QUALITY backlinks there are, the better. It would also increase the time readers spend on your website and assure them your content is backed up by relevant studies. Link to other relevant content within your website as well to have readers look around longer.
- Begin Using Header Tags
When you read through content, don’t you just hate seeing a long wall of text without any headings and subheadings? It makes the text extremely difficult and confusing to skin through!
When making quality content, it isn’t just about what it contains, but the structure of it. This affects the udder’s reading experience, encouraging them to look into what more you have to offer. So start breaking up your content into headings and subheadings, which improves user experience and search rankings.
- Fill Out Your Meta Descriptions
First impressions matter, even when looking for relevant blog posts to read. The first thing you see on search engine pages are the webpage’s title and meta description. Think of it as a short excerpt from the content to explain the gist of your post.
Unfortunately, many people don’t fill up the meta description, showing the first few lines from their website instead. However, it’s better to give them an enticing sneak peek to entice people to click YOUR website rather than the many others on search results pages!
Wrapping It Up
No matter if you’re a startup or huge business, you need SEO if you want to establish your online presence. Without it, you won’t be able to accomplish goals and receive potential traffic! If you don’t have the time, SEO companies like can help you out!
I hope this article on the best SEO strategies for startups gave you an idea of what you can do. So don’t wait any longer and implement any of these tips to your business now.