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Three essential Meta ad policies to keep in mind

Avoid Nonexistent Functionality in Ads Ensure that your ad creative is honest and functional. Ads should not contain deceptive features like “fake” video play buttons or other elements that suggest functionality that doesn’t exist. Familiarize yourself with Meta’s guidelines on nonexistent functionality to craft more trustworthy ads.

Respect Personal Attributes It’s important to create ads that are respectful and inclusive. Ads must not imply or make assumptions about a person’s race, ethnicity, religion, beliefs, or age. By following Meta’s personal attributes policy, you can create ads that resonate positively with diverse audiences.

Be Mindful of Personal Health and Appearance When promoting health-related products, it’s essential to do so in a way that doesn’t foster negative self-perception. Ads should be supportive and empowering, aligning with Meta’s policy on personal health and appearance. This approach not only ensures compliance but also builds trust with your audience.

Troubleshooting Rejected Ads: A Two-Step Approach

If your ad faces rejection, here’s how you can address it:

Edit and Resubmit Your Ad: Review the ad content for compliance with Meta’s policies. Update the imagery or text as needed to meet the guidelines. Once revised, resubmit your ad through the Ads Manager for approval.

Request Another Ad Review: If the reason for rejection is unclear or you believe it’s incorrect, don’t hesitate to request a further review. This step can provide clarification or potentially overturn an incorrect rejection.

For Louisville marketing teams, adapting to these policies is not just about compliance; it’s about crafting ad experiences that are effective, respectful, and engaging. By keeping these guidelines at the forefront of your digital advertising strategy, you can create campaigns that resonate with your audience while maintaining the integrity of your brand.

Avoiding Common Violations: A Guide for Louisville Marketers

To ensure your advertisements are both compliant and effective, it’s essential to recognize and avoid common pitfalls. Here’s a deeper dive into some frequent areas of confusion and how to navigate them:

Personal Attributes Ads should not assert or imply anything about personal attributes. This includes avoiding direct or indirect references to a person’s race, ethnicity, religion, beliefs, or age. Example of Violation: Using phrases like “Are you disabled? We can help!” directly addresses the user and implies a personal attribute, which is not allowed.

Personal Health and Appearance Avoid creating a negative self-perception in your ads, especially when promoting diet, weight loss, or other health-related products. Example of Violation: Using before-and-after images to display idealized outcomes can be misleading and is discouraged.

Low Quality or Disruptive Content Ensure that your ads do not lead to external landing pages that offer an unexpected or disruptive experience. This includes avoiding misleading headlines or prompts for unnatural interaction with the ad, and avoiding landing pages with minimal original content or an abundance of unrelated or low-quality ads. Example of Violation: Ads that use excessively cropped images or force users to click to view the full image can be considered misleading.

Nonexistent Functionality Ads should not contain images with fake functionalities like play buttons, notifications, checkboxes, or other interactive elements that don’t actually work. Example of Violation: Replicating a play button in an ad image is a typical example of nonexistent functionality.

Unrealistic Outcomes Ads must not make promises or suggest outcomes that are unrealistic, particularly in areas like health, weight loss, or economic opportunities. Example of Violation: Claims about cures for incurable diseases or guaranteed financial success are considered unrealistic outcomes.

For Louisville marketers, understanding these common areas of violation is essential. By creating ads that are respectful, truthful, and aligned with Meta’s policies, you can build a more trustworthy and effective advertising experience. This not only helps in avoiding ad rejections but also enhances your brand’s reputation and engagement with your audience.

March 23, 2021

Author: Arslan Haider

Assuming you are maintaining a business over the web, there should be amazing advertising systems. Here we will talk about a couple of tips for improved online deals.

Deals Cycle:

It is smarter to plan a business cycle for the item. The business cycle is the system to pitch your item to a client. It includes every one of the means to sell the item. Characterize the business pattern of your item, since it will decide the stage where you ought to do publicizing for your item. So, all showcasing systems depend on the business pattern of an item. Research does as well, and testing for deciding the ideal deals cycle.

Checkout Measure:

It is prescribed to improve the checkout cycle for your item. This is the most dismissed showcasing procedure in a business. You try sincerely and contribute a ton to arrive at expected clients, so don’t leave space for the client to forsake the truck relinquishment. Build up the checkout cycle simple, smooth, and intelligent with the goal that clients may not face trouble. It is the best methodology for keeping your clients unblemished. On the off chance that there are a few pages for shopping the item, build up an advancement bar, so clients realize the means to be taken further or have taken as of now.

Item Portrayals:

Clients consistently search for item portrayals, so it is strongly prescribed to add the item depiction. You can likewise give an item direct having each insight regarding the item. It adds believability to your item in the event that you incorporate client criticism or surveys. These surveys give a gauge to clients to buy your item. It is obligatory to add a different page for regularly posed inquiries. It is prescribed to compose portrayals alongside catchphrases. It will improve the SEO of your site. Not only that, but it is smarter to upgrade the representations that will in the end expand the positioning of the site, and your business will get obvious, prompting more deals. Along these lines, item portrayals assume a focal part in moving your business higher than previously.

Transportation Costs:

For better client experience, it is prescribed to show the transportation expenses of an item. It is seen that organizations frequently don’t show the delivery cost and lose the clients, since clients become more acquainted with the transportation subtleties toward the finish of the cycle. Show dispatching subtleties at the corner where the client begins entering his/her data. Clients don’t feel better in the event that they begin filling in the delivery data without having the expense shown over the screen. Make your clients of each minor insight concerning the item and the installment. It will carry more clients to your business.

Continue to Shop:

It is prescribed to put the alternative of ‘continue to shop’ close to the ‘proceed with checkout’ so clients can without much of a stretch discover it on the page. In the internet business, such alternatives are not difficult to fuse in the checkout cycle.

Types of Installment:

To carry believability to your item and site, it is prescribed to add the logos of various types of installments that your business is tolerating. You can add real and well-known security instruments to acquire the trust of the client. The security logo will make clients believe their charge card data will be handled correctly.

Retargeting:

Retargeting is the best advertising methodology. This system becomes effective when guests leave the site of your business without purchasing anything. Retargeting is a well-known strategy to catch the crowd for most extreme deals. You can put your items on the sites which are visited by the clients. Then, clients will see your items. Email showcasing is another helpful instrument to publicize your business. Send special messages to the guests of your site. This will expand traffic on your site, in the end prompting expanded deals.

Computerizations:

Email showcasing is more viable than web-based media crusades. Gather the messages of the guest through web-based media missions and make an email list. Mechanization is important for the email-promoting methodology. Set up the email computerization like invite email, request booking email, checkout email, truck surrender email, and so forth.

Update Your Site:

It is prescribed to refresh your site every now and again. More established sites are an obvious objective for spammers. So in the event that you have as of late built-up your business over the web, consider making a refreshed site. Clients additionally feel good when they visit the site with similar pith as other business sites; in any case, there comes a sensation of suspiciousness.

Web-Based Media:

Web-based media is one of the developing and famous discussions across the globe. Try to have a record on each web-based media stage, including Facebook, Twitter, Instagram, YouTube, and so on It is additionally important to consistently post the material about your business, yet a savvy technique is to construct productive showcasing efforts to develop your business. You can likewise remember recordings for your showcasing efforts and post the video on all web-based media stages.

Assume you are selling the lash tweezers over the web, at that point make a video using the lash tweezers. You can transfer recordings of the person utilizing your item. This will build the commitment of clients to your business.

Author Bio:

Arslan Haider is the author of the above blog. He is a Senior SEO Expert at MediaHicon (deals in SEO services). Apart from that, he loves to post blogs with valuable content.