Design Web Louisville created a distinctive holiday greeting card that beautifully incorporated Kentucky’s signature colors and regional heritage. The design featured a rich palette of Kentucky blue and gold, thoughtfully integrated into a festive winter scene that remained professional while conveying genuine warmth and seasonal cheer.
The front of the card showcased an elegant composition that balanced the client’s branding elements with tasteful holiday imagery, all rendered in Kentucky’s iconic color scheme. Special attention was paid to typography, with a carefully selected font that enhanced readability while maintaining a celebratory feel appropriate for year-end greetings.
Inside, the card contained a thoughtfully positioned greeting that left ample space for personal messages. The design maintained the Kentucky color theme throughout, creating a cohesive visual experience that reinforced state pride while extending warm wishes during the holiday season.
Design Web Louisville delivered the final design in both print-ready formats for professional production and digital versions that could be shared via email or social media platforms, providing the client with maximum flexibility for their holiday communications.
Revitalize Your Marketing By Incorporating These 10 Often-Overlooked Holidays
Author: Eleanor Hecks
Uniquely marketable occasions that can transform your brand outreach into memorable moments. Kick the boring calendars to the curb and inject unexpected joy into your marketing campaigns with these 10 holiday gems. Often-overlooked holidays are ripe with potential to spark conversation, capture attention and build exciting, genuine connections without wading into crowded promotion seasons.
1. Opposite Day (January 25)
This playful holiday is where everything you say or do is the reverse. It’s a great marketing tactic for kids, families and anyone with a sense of humor — mostly younger parents and Gen Z who thrive on playful trends. You can launch an “opposite sale” where prices jokingly rise and watch engagement soar as people rush to “opt out” before the discounts appear.
2. Spouse’s Day (January 26)
This day lets you honor and appreciate your life partner — married or domestic — through gifts or quality time. While Valentine’s Day campaigns are fiercely competitive, this day lets you target couples who seek low-key celebrations.
Offer “surprise date night” bundles or co-branded gift sets. This appeals to couples of all ages, especially the busy folks who love meaningful gestures minus the February 14 hype.
3. Star Wars Day (May 4)
“May the Fourth Be With You” leads this fan-driven holiday that honors the Star Wars saga. It’s perfect for pop-culture fans, sci-fi enthusiasts and families.
Just about any business — from bookstores to restaurants — can ride this wave and enjoy spirited engagement. You can host a “force” themed contest, offer discounts for those dressed up like their favorite characters or have “Yoda-approved” product deals, targeting geek-culture enthusiasts from Gen X to Gen Z.
4. Random Acts of Kindness Day (February 17)
This celebration promotes pay-it-forward gestures and spontaneous actions. It’s perfect for everyone, but especially nonprofits and community-oriented groups.
Get your brand out there by encouraging customers to nominate someone deserving of a free service or gift, then highlight these moments in your social media or newsletter. This strategy engages socially aware demographics and boosts your enterprise’s empathy quotient.
5. National Siblings Day (April 10)
This is a day to celebrate bonds between siblings, and is great for all types and sizes of families, including found families and blended households. Offer “siblings save together” promotions or two-for-one deals that appeal to all ages. Drive emotional connections by inviting your customers or followers to share their photos and stories online.
6. Ada Lovelace Day (Second Tuesday in October)
This day celebrates women’s achievements in STEM by honoring the 19th-century mathematician credited as the first computer programmer. It connects deeply with educators, STEM enthusiasts, diversity advocates and anybody passionate about lifting women’s contributions across generations.
Marketers can share “Women Who Code” stories, host workshops and partner with nonprofits to position their brand as champions of inclusion. Women-owned businesses are also more likely to be small, and less than 1% of such entities make over $1 million in sales. Partnering with them could make these marketing efforts feel more genuine to the public.
7. World Emoji Day (Jul 17)
As its name suggests, this day celebrates emojis and how they make digital communications more appealing. Marketing promotions on World Emoji Day will attract the mobile-first audience and social media natives, and there are many. Emojis transcend language and age barriers, making them a perfect tool for reaching a wide market.
8. International Coffee Day (October 1)
This day highlights the growing coffee culture and supports fair-trade growers. You can offer “brew and save” deals or promote stories about sustainable sourcing. This campaign resonates with busy professionals and students for whom coffee is a ritual, as well as Gen Z and Millennial consumers who prioritize ethical consumption.
9. Forget Me Not Day (November 10)
Forget Me Not Day is a call to reconnect with friends and family. To benefit from this occasion, you can offer referral discounts for customers who bring an old friend or special prizes to those who tag someone they haven’t seen in a long time on social media. It may also be an excellent opportunity to encourage people to give back, as this day recognizes disabled veterans in the U.S.
10. GivingTuesday (Tuesday After Thanksgiving)
Also often called the National Day of Giving Back, this day encourages community service and charity, making it suited for nonprofits, philanthropists and socially conscious consumers. GivingTuesday taps into the surge of holiday spending and generosity by aligning with cause-based marketing strategies. This is why it appeals to all age groups.
Ready for Your Next Quirky Holiday Campaign?
Your marketing calendar shouldn’t be limited to the usual suspects. By weaving in these lesser-known celebrations, you stand out in crowded newsfeeds and spark genuine conversations that build your brand.
Simple Ways to Make Your E-Commerce Site Festive
Author: Eleanor Hecks
Even if you sell the same products year-round, during the holiday season, you want your site to appear more festive than normal. You’ll attract site visitors doing Christmas shopping or buying something special for themselves. Decking the halls of your e-commerce store only makes sense.
McKinsey recently forecast a strong demand for consumer products this holiday season thanks to high confidence. Around 40% of survey respondents said they planned to shop earlier due to concerns with supply shortages and longer shipping times. Don’t wait until the last minute to change the look of your store. Focus on the holidays now, as most people are already checking off their shopping lists.
How can you make your e-commerce store look festive without drastic changes? There are several ways to embrace the season and send emotional signals to your users that it’s time to order gifts now.
1. Add a Header Message
A ticker at the top of your landing page grabs user attention and is the perfect way to add in some holiday vibe without too much interference with the overall aesthetic of your site. You can offer a special holiday discount, update folks on upcoming sales or share other holiday news. Just keep it short and to the point.
Glossier added a note to the very top of its website. The background is a different color than the rest of the page, and draws the user’s eye. The note lets visitors know they’re prepping for the Black Friday sale and invites them to sign up for a mailing list to get early access to the event.
2. Add Some Greenery
A touch of holiday whimsey goes a long way toward making your site more festive. Add some greenery or holly to the edge of an image. Tuck a red bow behind a product you’re featuring. Look for ways to add the holiday spirit here and there.
Your page doesn’t need to look like Santa’s workshop exploded on it, but a few elements or adding in red and green helps put people in a holiday shopping mood.
3. Highlight Seasonal Products
If your e-commerce store offers seasonal products, feature them in your hero image and featured products sections. People visiting your site during the holidays may not have considered your site for gifts, but will when they see you offer specific items geared to gift-giving.
Mary Maxim grabs a number of home decor items geared to the holidays and features them on its landing page. At the top of the page, they mention they have a wide selection of holiday craft items and offer a link to shop for those things very specifically.
As you scroll down, you see displays of decor on a mantel, a wreath and a present. They also highlight items such as winter puzzles.
4. Change Up Your Logo
You’ve likely noticed Google changes their logo frequently. They use the same wordmark but add a background, tuck an illustration between the letters or even make the logo actionable. Depending upon how complex your logo is, you can easily top it with a bow, have a cartoon reindeer peek from behind a letter or add some greenery.
Adding holiday elements to your logo is a small change that is easy to implement but adds a festive touch to your site. Users tend to look at your logo before other elements on the page, so it sets the entire tone.
5. Offer a Gift Guide
A gift guide helps show people you’re ready to join in the festivities without putting the entire focus on the holidays. You may have regular customers who order year-round and aren’t interested in gifts. However, those who are can click on the link and see what you have for different types of recipients.
West Elm features a holiday lookbook on its website. Rather than just collect all holiday items into a group, they choose six distinct looks and share how the products look in your home.
E-commerce store owners can also offer gift-giving guides by category, such as for women, men or children. You can separate gifts into monetary categories as well. Use filters and let your site visitors search for the exact right item for their needs.
6. Create Holiday-Themed Content
Another way you can deck out your site is by adding some holiday-themed content. Headlines with words such as “Christmas,” “Thanksgiving” and “Hanukkah” go a long way toward adding some holiday spirit to your site.
Additionally, you can use the content for social media posts and drive traffic to your site. Your regular visitors may be used to typical content and seeing a holiday guide helps them remember you for their gift giving needs.
You can even create a video and showcase some items people might be most interested in purchasing for the holidays.
7. Add Beautiful Images
There are some scenes that scream Norman Rockwell, even with a modern touch. Look for beautiful images you can add to your hero header and your product pages. A family scene, a wintry white coating and holiday-themed items say a lot without any words.
Petsmart utilizes its hero slider to showcase beautiful holiday shots of pets and their owners. Note how the setting features green and red and there are festive touches within the photograph, such as a Christmas tree, red collar on the dog, red headband on mom and even some presents tucked in the background.
Add Little Touches
You don’t have to do a complete theme redesign to get your site in holiday mode. Add small touches and ask for feedback from your visitors. Take a step back and look at your site through fresh eyes. If anything seems bland, you can dress it up with small graphics or snazzy headlines.
While it’s a good idea to add some festivity to the mix, you also don’t want to add so many items that it’s hard to revert your site back in the new year. Add a few things but don’t go overboard.
Eleanor Hecks is editor-in-chief at Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.
