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Boost Your Sales With These 4 Vital Features of a Successful E-Commerce Site

Author: Eleanor Hecks

Small business e-commerce owners need an appealing product or service to consistently achieve their sales goals. First, you must create and maintain a well-designed and efficient digital storefront that captures attention and drives conversions. Customer-facing features and back-end mechanics should contain these proven sales-boosting elements.

1. User Experience Improvements

UX encompasses a massive umbrella of features e-commerce sites need to excel. Here are the most critical for converting leads.

  • Accessible navigation: Make it easy to find products and get answers without contacting customer service.
  • Flexible payment: Give shoppers several ways to pay, including diverse card options and financing.
  • Resistance-free reviews: Incentivize converted leads to leave ratings with minimal time investment.
  • Fast checkout: Lower cart abandonment rates by reducing data entry, showing progress and decreasing the number of clicks required to purchase.
  • Real-time notifications: Email customers when their wishlist items go on sale. You can also remind people with abandoned carts to complete their purchases.

Developers can maximize these tactics by using responsive design. Many people use their smartphones as their primary purchasing devices — in 2024, U.S. shoppers spent $564 billion in mobile e-commerce sales. The store should look good and work well, no matter the screen size.

2. Holistic Customer Support 

Many consumers prefer the convenience of shopping online because it is an independent, hassle-free experience. This growing trend emphasizes the importance of e-commerce sites that offer comprehensive on-page answers and seamless, stress-free service integrations.

For example, a prominent FAQ section promotes shopper agency and reduces friction to purchasing. Chatbots allow shoppers to multitask as they continue browsing.

Other site features can make customers feel valued and respected. Around 37% abandon carts in irritation if the checkout process is cumbersome or complicated. They would rather leave without buying anything than contact customer service to ask questions. Efficient site structure and product pages reduce headaches for everyone.

3. Quality Search Engine Optimization 

Though it may be an unrealistic goal for your e-commerce site to consistently outperform Amazon, SEO is the best way to ensure your products rank highly in search engine results. The online retail giant used to account for 43.8% of all online purchases, but this is changing. 

These are the most accessible ways to champion SEO and spread brand awareness. You’ll notice that many of these overlap with UX best practices.

  • Optimize on-page SEO like short URLs, compelling meta descriptions and scannable shop page formats.
  • Streamline website architecture for faster loading times.
  • Research keywords and site analytics to discover what shoppers are looking for.
  • Use link-building strategies to capitalize on industry outreach.

4. Branding Refinement

No matter how much effort you put into writing vividly detailed product descriptions, photos and videos will convey your brand’s essence far better than words. E-commerce platforms must replicate the in-store experience as closely as possible by allowing customers to examine every detail of their products in high definition.

Match your site’s copy to the visuals’ caliber. The language must be practical yet consistent with your company’s voice. Consider including additional details, such as:

  • Specs and features
  • Care instructions
  • Dimensions
  • Materials
  • Certifications
  • Advantages of owning the product
  • Market comparisons
  • Disposability and sustainability

The branding should also include trust signals like security badges and return policies to establish confidence. Elements like these provide a more comprehensive and trustworthy identity for customers. The visual, emotional and practical elements must harmonize to get people to complete purchases.

5. Content Outside Products

Succeeding in a crowded e-commerce marketplace requires creativity and a willingness to try new things. For example, instead of merely showcasing various products in a call-out section, consider creating fun quizzes that match shoppers to their perfect items. Gamification has proven to appeal to all customers, even if they are not gamers. 

You might also publish blogs to educate consumers about your industry niche, making them feel like experts as they develop an affinity for your brand. Additionally, your social media marketing team can upsell the storefront on other platforms. These are only several outside-the-box ideas to consider when using marketing resources to amplify your e-commerce site’s value. 

There’s No Place Like Homepage

Customer impressions begin on the landing page and never end — even on the payment confirmation screen. Designers and small business experts must incorporate all these features to launch a competitive e-commerce site, especially in a crowded market of lightning-fast loading speeds, elegant layouts and gorgeous graphics. 

What Does It Mean to Incorporate Visual Storytelling Into Your Site Design?

Author: Eleanor Hecks

Storytelling takes website design to a more engaging level. It enables site visitors to connect emotionally since stories resonate more significantly than straight facts. Elements that draw people in and bring your design to life include images, videos, infographics and narrative. 

Visual storytelling provides an excellent first impression, which can in turn lead to longer visit times, higher conversion rates, stronger brand identification and more loyal customers. It takes complex data and concepts and makes them relatable to your audience. 

Add a Visual Story to Your Website

Around 25.8% of people still use websites to get to know brands better. If your design doesn’t stand out, you may lose them to a number of other sources, like social media or video. Engaging visitors through graphics is one way to ensure they stay on your pages.

Perhaps you created a factual website, and now you’d like to incorporate some storytelling details to better interact with your audience. Adding visuals is a great first step to a stronger design and more engaging content. Here are some ways to add visual storytelling without spending a fortune or massive amounts of time. 

1. Humanize Your Brand Story

People remember stories about 22 times more than facts. One of the best ways to build rapport with your audience is to include your brand story. What better way to do this than by adding visuals of the founders, the building in its early days and images of today’s team? 

What is your company passionate about? If you have a charity you regularly volunteer for as a group, include images of your most recent day with them. Humanize your brand, and people will be more loyal to you.

2. Take Custom Photos

Photographs are ideal elements to add to your visual storytelling. Hire a professional photographer to take product shots and behind-the-scenes images of staff. Introducing the world to your employees adds a personal touch that shows real people stand behind the company and its offerings. 

3. Coordinate Colors

Your brand image can make or break your website design. Around 60% of people will determine whether they like a brand based on the color palette alone. The illustrations and photographs you choose can be offputting to individuals who associate certain shades with something negative.

Run A/B tests to see how your audience responds to various hues. Once you have an idea of the ones that encourage users to stick around your site longer, use them in multiple visuals. Even an arrow in an accent color can grab attention and point them toward the information you want them to have.

4. Remember Videos

The success of social media sites like YouTube and TikTok is testimony to the power of videos for storytelling. You can easily embed videos on your website pages to inform and excite your customers about new products or events. 

While it does take time to write scripts and film and edit videos, you can keep them short and get extra traction out of them. Upload your videos to Facebook Reels, YouTube and your website to get the most leverage possible and make them pay for themselves. 

5. Bring Narratives to Life

You will have to use written storytelling at times to get your point across on your website. Using techniques such as “scrollytelling” and the more familiar animation options can keep users moving through the material and feeling enthused. 

Imagine your website with only paragraphs of text and the occasional image to break it up. Such a traditional design is familiar but boring. Now, picture your site with added illustrations, parallax scrolling, images that change as the person scrolls through the story and animated arrows pointing the way. Scrollytelling takes a drab website and makes it interactive.

6. Turn Data Into a Story

If you’re sharing a lot of statistics and straight facts, turn the data into an infographic. The best ones have sections so you can pull images from the graphic for smaller, detailed visuals. You can then paste the entire design somewhere on the page or lead visitors to a PDF file.

Rather than telling the user that you increased revenue 100% for ABC Company, show them an infographic that includes a graph of the increase in revenue over time.

Visual Storytelling Creates Better UX

Adding visual storytelling makes your site more engaging and ensures people will hang around and bookmark your page for future visits. The world is full of beautiful images waiting to tell a tale. Grabbing inspiration from the things around you and making them a part of your company pages can turn your website into a compelling narrative and help you achieve your business goals.

5 Alternative Payment Methods to Implement for a Better E-Commerce Checkout Experience

Author: Eleanor Hecks

Your checkout experience can make or break your e-commerce success. When customers encounter complicated or limited payment options, they’re more likely to abandon their carts — and you’re left missing out on sales.

Offering alternative methods provides the flexibility your customers crave, making their shopping experience smooth and hassle-free. This boosts your conversions, builds trust and keeps shoppers coming back.

  1. Digital Wallets

Digital wallets like PayPal, Apple Pay and Google Pay are breakthroughs for your e-commerce store. They offer convenience and extra security, making it easier for customers to complete their purchases without hassle. With one-click or biometric authentication, shoppers can skip the tedious process of entering card details, reducing friction at checkout.

More importantly, your customers expect digital wallets. In fact, 53% of shoppers now use them more often than traditional payment methods. If you’re not offering them, you could be missing out on sales from people who prioritize speed and security. This seamless experience keeps them happy and significantly lowers the chances of cart abandonment.

  1. Mobile Payments

Mobile payment options like Venmo and Zelle are becoming essential as more shoppers prefer to buy on their phones. With mobile commerce now accounting for nearly 60% of all e-commerce transactions, offering seamless options ensures you meet customer expectations.

Integrating these payments caters to the growing number of mobile-first consumers who demand speed and convenience. Whether they’re shopping on the go or browsing from their couch, a smooth experience keeps them engaged and less likely to abandon their carts.

  1. Cryptocurrencies

Accepting cryptocurrencies like Bitcoin and Ethereum can give your business an edge by reducing transaction fees and expanding your reach to a global, tech-savvy audience. Unlike traditional payment methods, crypto transactions are decentralized, meaning fewer intermediaries and faster processing times. This can be especially beneficial for international sales, where currency conversion fees and banking delays often slow things down.

However, crypto payments do come with risks. One of the biggest concerns is volatility — cryptocurrency values can shift in value by more than 10% in a single day. This means a payment worth $500 in Bitcoin today could be worth significantly less by the time you convert it to cash. Some businesses use processors that instantly convert crypto into stable currencies to mitigate this risk.

  1. Bank Transfers and ACH

Bank transfers and ACH (automated clearing house) payments provide a secure and reliable way for customers to complete transactions, making them ideal for high-ticket purchases. Unlike credit cards — which come with processing fees and chargeback risks — ACH payments offer lower transaction costs and direct transfers between bank accounts.

For customers who prefer traditional banking methods, offering ACH and bank transfers adds another layer of trust and convenience. Many shoppers feel more comfortable using their bank accounts rather than entering card details online, especially for significant purchases. Providing this option caters to a broader audience and balances security with ease of use.

  1. Buy Now, Pay Later Services

Buy now, pay later (BNPL) services like Afterpay and Klarna transform how customers shop by offering financial flexibility without the need for credit cards. Instead of paying the full amount upfront, shoppers can split their purchases into manageable installments. This convenience drives widespread adoption. In fact, 39% of U.S. adults have used at least one BNPL service, which shows how popular this payment option has become.

For your business, integrating BNPL can lead to higher conversion rates and bigger order values. When customers know they can break up their payments over time, they’re more likely to complete their purchases instead of abandoning their carts. Plus, BNPL services handle the risk and collection, so you get paid upfront while offering a flexible, stress-free shopping experience.

Why Expanding Payment Options Is Key to E-Commerce Success

Expanding your payment options creates a smoother checkout experience, leading to higher customer satisfaction and increased sales. Small and medium businesses, designers and marketers who adopt alternative methods can attract a wider audience and reduce cart abandonment. Staying ahead of payment trends ensures your e-commerce store remains competitive and appealing to modern shoppers.

Capture the Luck of the Irish: St. Patrick’s Day Marketing in Louisville

Author: Sean H.

In Louisville, Kentucky, St. Patrick’s Day isn’t just a celebration—it’s a golden marketing opportunity your business shouldn’t miss. From the vibrant parade downtown to countless festivities at local establishments, Louisville embraces Irish heritage with enthusiasm that translates to increased customer engagement and sales potential.

Why St. Patrick’s Day Matters to Louisville Businesses

The Celtic energy that fills our city creates perfect conditions for special promotions, themed content, and seasonal offers that resonate with local customers. Whether you run a restaurant, retail shop, or service business, connecting your brand to this beloved holiday can generate significant traffic both online and in-store.

Don’t Let Seasonal Opportunities Pass You By

Many businesses miss these marketing moments because they simply don’t have time to update their websites with fresh, timely content. That’s where our comprehensive website maintenance plan comes in—ensuring you never miss an opportunity to connect with customers during key seasonal events.

Our “Lucky Charm” Website Maintenance Solution

We offer flexible, affordable website maintenance that keeps your digital presence as fresh and engaging as Louisville’s St. Patrick’s Day festivities:

  • Purchase hours in advance at our standard hourly rate
  • Use your maintenance hours whenever needed for seasonal updates
  • Set a “schedule and forget it” plan while we handle everything
  • Share professionally created holiday content across your social platforms
  • Stay relevant with timely posts that engage your local audience

The Three-Leaf Clover of Web Services

Unlike other companies, we proudly deliver all three essential elements: fast, affordable, and exceptional quality. We don’t waste resources on expensive advertising campaigns—instead, we focus on delivering superior websites and maintenance services at prices that make sense for local businesses.

Check out our straightforward pricing structure and see why finding us might just be your business’s lucky day!

Refer a Friend and Double Your Luck

Already experiencing the magic of our services? Spread the word! Our generous referral program rewards loyal clients who share their positive experiences with others.

Learn about our Referral Program benefits and discover how your recommendations can translate to savings on your own website services.

The Word-of-Mouth Difference

We don’t advertise because we don’t need to—our satisfied clients do the talking for us. We’re incredibly grateful for the word-of-mouth referrals that have built our business, and we show that gratitude through exceptional service and ongoing support.

Ready to Catch Your Rainbow?

Don’t let another seasonal marketing opportunity pass you by. Contact us today to keep your website as lively and engaging as Louisville on St. Patrick’s Day!

Explore our complete website maintenance services and ensure your business never misses another holiday marketing opportunity again.

Popular Free Booking Plugins for WordPress Therapist Websites

Author: Sean H.

If you’re a therapist looking to add booking functionality to your WordPress website, several free plugins can help you manage appointments efficiently, including options that allow categorizing clients by insurance type. Here are the most popular options:

Bookly Lite

Bookly’s free version offers a solid foundation for therapists with customizable services, staff management, and a clean booking interface. While the free version has limitations, it allows you to create different service categories that could be used to separate appointment types by insurance provider.

Simply Schedule Appointments

This user-friendly plugin offers a free tier with a clean interface that integrates well with most WordPress themes. You can create different appointment types that could correspond to various insurance categories. The booking form is customizable, allowing you to add fields for insurance information.

Easy Appointments

Easy Appointments is lightweight and straightforward, perfect for therapists just starting out. The plugin allows you to create multiple services and workers, and you can set up different appointment types based on insurance categories. It includes custom fields that let you collect insurance information during booking.

Appointment Hour Booking

This plugin offers both free and premium versions. The free version includes the ability to create appointment forms with different fields, making it possible to categorize appointments by insurance type. It also features email notifications and calendar integration.

BirchPress Scheduler

https://wordpress.org/plugins/birchschedule

A simple but effective free option that allows for basic appointment scheduling with customizable booking forms. You can create different service types that could correspond to insurance categories, though more advanced filtering would require the premium version.

Insurance-Specific Considerations

For specifically managing appointments by insurance type, consider:

  • Using custom fields to collect insurance information
  • Creating separate service categories for each insurance provider
  • Setting up conditional fields to show relevant appointment slots based on insurance selection

Choosing the Right Booking Plugin for Your Therapy Practice

Selecting the right booking plugin for your therapy practice is more than just a technological decision—it’s an important part of your client experience and practice management strategy. While the free versions of these plugins offer excellent starting points, consider how your specific needs around insurance categorization might influence your choice.

For smaller practices or those just getting started with online booking, plugins like Easy Appointments or Simply Schedule Appointments provide user-friendly interfaces with enough customization to handle basic insurance categorization. As your practice grows, you might find that investing in premium features from Bookly or Appointment Hour Booking provides the additional flexibility needed to fully optimize your scheduling workflow.

Remember that the right booking system should reduce administrative burden, not add to it. Take advantage of free trials and demos before making your final decision, and consider how each plugin integrates with your existing systems, such as your EHR or practice management software.

Ultimately, the goal is to create a seamless booking experience that respects both your clients’ needs and your practice requirements. With the right plugin in place, you’ll save time, reduce no-shows, and create a more professional experience for your therapy clients, regardless of their insurance status.

Pricing for each of the plugins mentioned above:

*prices change – check the source for accuracy.

Bookly

  • Free: Bookly Lite (basic features)
  • Premium: Starts at $89 for a single site license
  • Pro Bundle: $299 for all add-ons and extensions

Simply Schedule Appointments

  • Free: Basic tier with limited features
  • Plus: $99/year for a single site
  • Professional: $199/year for a single site
  • Business: $299/year for 5 sites

Easy Appointments

  • Free: Core functionality
  • Premium: $39 for a single site license (one-time payment)
  • Business: $99 for 5 site licenses (one-time payment)

Appointment Hour Booking

  • Free: Limited features version
  • Premium: $59.99 for a single site license
  • Developer: $199.99 for unlimited sites

BirchPress Scheduler

  • Free: Basic version with limited features
  • Personal: $99/year for a single site
  • Business: $199/year for 3 sites
  • Enterprise: $249/year for unlimited sites

Most of these plugins follow a freemium model where the core functionality is available for free, but advanced features—particularly those that would enhance insurance categorization and workflow management for therapists—require paid upgrades. The premium versions typically include better support, more customization options, and features like recurring appointments or advanced client management.

Incorporate Trust Signals

Author: Eleanor Hecks

What Does It Mean to Incorporate Trust Signals Into Your Site Design?

Your website visitors have no inherent reason to trust what you say. You must show them you are an expert in your field and offer highly accurate information that answers their question or solves their problem. Once you establish your authority on the topic and show transparent information, they’ll begin to rely on you as a source. 

Google also looks to trust signals like these when ranking your site in search engine results pages.

On-Topic Information

Google prefers pages that match user intent. Its rankings correlate with the depth of the appropriate topic and how well the article matches the intention behind the keywords. 

For example, someone who searches for “best restaurants near me” probably expects to find reviews and menus. If you write an article about a history of local eateries or dining trends without providing specific recommendations, the topic likely doesn’t match what the user wanted. 

Google Security Badges and Memberships

People shopping on e-commerce sites want to know their information will remain secure. Trust seals are a way to demonstrate your commitment to keeping customer details private. Badges from companies such as SSL, payment logos and business practice seals can ramp up the trust factor on your page. 

Remember to include your Better Business Bureau badge with rating, ScanVerify and TrustLock if you have them. You should also add third-party badges from trusted industry organizations you belong to.

Sustainability Information

People care about taking care of the planet for future generations. Adding details about what your company does to be more environmentally friendly can attract users who are also eco-conscious. Around 62% of C-suite leaders believe having a sustainability strategy keeps them competitive. 

Look for badges from sustainability partners you use in business processes and logistics to show your commitment to being greener.

Testimonials 

Adding testimonials to your site designs shows that you have satisfied customers who enjoyed their experience with your company enough to recommend you to others. One way to incorporate testimonials into your design is to add a scrolling bar in the footer featuring client statements about your product. You can also create a separate testimonials page.

When users see others are happy with your work, they’re more likely to take a chance on you. Even if they take company leaders’ statements with a grain of salt, a stranger’s comments may convince them.

Guarantees 

If you offer guarantees, add a badge or details about the offers to your website. Users are more likely to try your product if they know there’s a return policy that gives them their money back. Be specific about the terms of the guarantee, such as 100% money back within 30 days. List limitations in small print, so you don’t catch people off-guard with unexpected fees or other surprises.

About Page 

An about page is a glimpse of who you are and what your company’s philosophy is. Use your about page to share details of your history, values, goals and mission statement.

Around 63% of people who trust a brand are more likely to purchase from them. Your about page should include photos of leadership and a description of what each person brings to the table for customers. 

Make contact information like your phone number, email address and physical address prominent on every page — the footer is a standard location. People want to know they can talk to a real person if they have a problem. 

Client Logos 

Another thing you can do is add logos of well-known brands you’ve worked with. People are more likely to believe you know what you’re doing if they see companies they recognize. You’ve likely noticed this technique on other websites.

Typically, the logos appear under the testimonials or reviews section of your site. Before adding a company’s logo, double-check their brand standards. When in doubt, reach out directly to ensure you have permission to use their logo in this way. Adding a small trust signal isn’t worth damaging an ongoing relationship with a valued client.

User-Generated Content

Many millennial shoppers turn to user-generated content to make decisions about what to purchase. Around 80% of millennials in the United States said they find user-generated videos to be valuable when shopping for products. 

Interestingly, the same statistics show Gen Xers feel similar and come in a close second when considering UGC before buying. Allowing users to add content to your website can add to the trust factor. 

Invite them to upload images of your product, post comments to your blog or add unbiased reviews for a content-rich experience. Those additions will also keep your site fresh and could help boost organic traffic. 

What Are Some Other Trust Signals to Include on a Website?

Though badges, testimonials and other components are crucial, people also tend to trust a site more when it looks professional and functions properly. Pay attention to your design. Does it match industry standards?

You should also ensure:

  • The layout is intuitive and easy to navigate through image and typographic hierarchies.
  • Page load speeds are fast.
  • Links work and you quickly fix broken ones.
  • Each heading accurately explains what the page is about.
  • Your copy is concise, accurate and typo-free.
  • You use crisp, beautiful images that are relevant to the topic.

When your site follows good design standards, the look can serve as a trust signal to users. Add the elements people expect to see in a secure company that stands behind its products. Then, home in on the small details that separate you from your competition and give customers the nudge they need to buy from your brand. 

The Top 5 AI Tools for Website Creators in 2025

Author: Eleanor Hecks

Artificial intelligence is rewriting the web design playbook. It can automate things that once took hours and make technically complex tasks achievable even for those without much expertise. Website creators in 2025 can’t afford to overlook that potential.

These advantages have led to a massive AI software market. While that means you have more choices than ever, finding the best fit for your needs can be challenging. You can narrow it down by starting with these top five AI tools for web creation.

1. Wix

One of the best overall AI web design tools is Wix. Wix is a popular web-building platform that now features built-in assistance from ChatGPT, the fastest-growing consumer app of all time and arguably the most recognizable generative AI platform.

Beyond ChatGPT plugins, Wix offers a proprietary AI design assistant that can generate images, produce text, suggest pages and even create entire websites from prompts. Some of the most advanced features have a waitlist, and Wix’s AI tools require a subscription, but it’s one of the most capable suites available.

2. Shopify

Shopify is another long-established web builder that now features AI functionality. The platform powers 27% of all e-commerce websites, making it a natural choice for web designers creating an online storefront.

AI features include automated copywriting, image editing, product description generation and a semantic search function to give you insight into potential buyers. While it automates less of the design side of things, it’s an excellent platform for optimizing your store. Wix may be a better choice for non-retail users, but Shopify is the go-to for e-commerce.

3. GitHub Copilot

Some of the best AI web design solutions aren’t all-in-one site builders. GitHub Copilot stands out because it can automate coding tasks. Not everyone has programming skills, and Copilot can generate, edit and improve code based on natural language inputs to lower the bar for entry.

Considering how repetitive coding can be, Copilot can be a massive time-saver. It’s the kind of automation that’s driving the AI market to grow to nearly $2 trillion by 2030, but it is admittedly narrow. You may not need it if you have coding experience or use a no-code web builder.

4. Uibot

Another more focused AI web design tool is Uibot, a user interface analysis tool. Uibot scans your designs to identify potential usability or accessibility issues and tells you how to fix them.

The top million web pages today have a shocking 56 million accessibility errors — and that trend has grown since 2023. Use an automated auditing tool like Uibot to identify UI barriers and correct them before they turn visitors away. It may not be the most advanced or highly functional AI solution available, but it is valuable.

5. Canva

Your website design should incorporate engaging images, and Canva can help you make them. Canva can generate images, enhance their resolution, animate illustrations or assist you in various parts of the creative process.

The basic version of Canva is free, and the paid version is relatively affordable, making this platform an excellent alternative to higher-end AI-powered image editors. However, it doesn’t have all the functionality of a more expensive software package.

Tips for Selecting an AI Tool

You should remember a few things when searching for AI web design tools. With so many options available, you’ll find multiple options for the same niche, but you can narrow your choices by comparing several characteristics.

Considering that most businesses spend between $1,001 and $10,000 annually on web development, cost should be a deciding factor. Many niche AI tools are free, while complex, multifunctional ones typically require a subscription. Set a specific budget before comparing alternatives to help you stick to what you can afford.

You should also read user reviews to determine an AI solution’s reliability. Similarly, look up the company to see if they’ve ever had security issues. Anything that produces inconsistent results or is vague about how it protects user data may be too much of a risk.

Finally, select AI services that integrate with your existing software suite and web hosting provider. A lack of interoperability may counteract time-saving and cost benefits.

Web Designers Should Capitalize on AI in 2025

AI is too powerful for web designers to ignore. Any business or individual user hoping to take their website to new heights in 2025 must use this technology to their advantage to stand out in the current market.

Maximizing AI starts with recognizing what’s available. Begin your search here to find an AI tool that works for you today.

Linkedin public profile badge builder not working?

Author: Sean H.

In today’s interconnected professional world, having a LinkedIn profile badge on your website serves as a powerful networking tool. It’s like having a digital business card seamlessly integrated into your online presence, allowing visitors to quickly connect with you on the world’s largest professional network.

Here’s a Solution for a broken profile badge builder

See and Copy Our Code For This Badge
Code it for me!

Recent issues with LinkedIn’s official badge builder have created frustration for many users. Sometimes the badge appears broken, displays incorrectly, or fails to load entirely. This inconsistency can actually harm your website’s professional appearance rather than enhance it. Imagine a potential client visiting your site only to find a broken LinkedIn badge – it’s like having a business card with smudged ink or missing information.

Many professionals value these badges because they add credibility and accessibility to their websites. Whether you’re a freelancer, consultant, or business owner, a LinkedIn badge can help potential clients or employers verify your credentials and experience with just one click. It’s particularly valuable for portfolio websites, professional blogs, and business pages where establishing trust is crucial.

Fortunately, there are alternative solutions to maintain a professional LinkedIn presence on your website without relying on the official badge builder. Here is one such solution which we have coded up for you. You can add it to any website that allows you to drop in custom code. For example, if you use WordPress, you can use the Gutenberg HTML block and just drop the code in wherever it is needed. The example below includes inline styles to ensure no matter what style you have on your website, this badge remains consistent.

Remember, while having a LinkedIn badge on your website can enhance your professional presence, it’s more important that it works consistently and looks professional rather than implementing a solution that might detract from your site’s overall impression.

Help! I am not a coder. Can you do it for me?

Getting your LinkedIn badge up and running doesn’t have to be complicated. We offer two simple solutions:

Option 1: Let Us Do It For You

We can add the badge directly to your website for you. Our service includes a quick professional installation of the badge on your site at our regular hourly rate, which is usually only about $50.

Option 2: Use Our Simple Form

Don’t want to wait? Just fill out our form below, and we’ll automatically email you your custom code right away:







    Both options save you from dealing with technical details while ensuring you get a professional, working LinkedIn badge on your site. No coding knowledge required!

    Want to get started? Choose either option above, and you’ll have your badge up and running in no time.

    Thank you for reading! We hope this information helps you overcome the challenges of adding a LinkedIn badge to your website. Remember that maintaining a professional online presence is crucial in today’s digital world, and a properly functioning LinkedIn badge can make a significant difference in how potential clients or employers connect with you.

    Disclaimer: All websites are different in their structure, hosting environment, and technical requirements. While we strive to provide reliable solutions, if you choose to implement this code on your website (whether in its original form or modified), you do so at your own risk. We cannot assume responsibility for any issues or liability that may arise from its use. For peace of mind and professional implementation, we’re always happy to help by installing the badge for you – ensuring it works perfectly with your specific website setup.

    Need help getting your LinkedIn badge set up? Just reach out! We’re here to make your online presence work for you.

    The Profile Badge Code:

    <div style="background-color: #fff; border-radius: 8px; overflow: visible; box-shadow: 0px -1px 1px rgba(0,0,0,0.08), 1px 0px 1px rgba(0,0,0,0.08), -1px 0px 1px rgba(0,0,0,0.08), 0px 1px 1px rgba(0,0,0,0.08); padding: 10px; margin: 10px; text-align: left; width: 220px; font-family: Arial, sans-serif; position: relative;">

    <!-- Name & Title -->
    <h3 style="font-size: 14px; margin: 3px 0; font-family: Arial, sans-serif;">
        <a href="#" target="_blank" style="text-decoration: none; color: #0073b1; font-weight: bold; font-family: Arial, sans-serif;">
            Full Name with Link
        </a>
    </h3>
    <h4 style="font-size: 12px; color: #555; margin: 3px 0; font-family: Arial, sans-serif;">Job Title Or Job Field</h4>

    <!-- School -->
    <h4 style="font-size: 12px; color: #555; margin: 3px 0; font-family: Arial, sans-serif;">
        <a href="#" target="_blank" style="text-decoration: none; color: #0073b1; font-family: Arial, sans-serif;">
            Credentials or Education Highlight With Link
        </a>
    </h4>

    <!-- Footer (Button + LinkedIn & Profile Icons) -->
    <div style="display: flex; justify-content: space-between; align-items: center; margin-top: 10px;">
        <a href="#" target="_blank"
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    Why We’re Partnering with SiteGround: A Web Hosting Solution We Trust

    Author: Sean H.

    Before we dive into our exciting partnership announcement, let’s take a moment to understand what web hosting is and why it’s crucial for your online presence.

    What is Web Hosting?

    Think of your website like a house in the digital neighborhood of the internet. If your domain name (like www.yourwebsite.com) is your street address – the way people find and visit you – then web hosting is the actual house where all your belongings live.

    The House Metaphor Explained

    Just as a physical house stores your furniture, photos, and personal belongings, web hosting stores all your website’s files:

    • Your website’s design files are like your home’s furniture and decorations
    • Your content (text, images, videos) is similar to your personal belongings
    • Your databases are like filing cabinets full of organized information
    • Your website applications are like your home’s utilities (electricity, water, etc.)

    And just like you need a solid foundation and reliable construction for your house, you need dependable hosting to keep your website secure, accessible, and performing well.

    Why Quality Hosting Matters

    Continuing with our house metaphor, think about the differences between a well-built home and a poorly constructed one:

    • A quality host provides robust security (like a home security system)
    • Fast servers ensure quick loading times (like having efficient paths through your house)
    • Reliable uptime means your website is always accessible (like having a house that’s properly maintained)
    • Good support is like having a responsive maintenance team for your home

    Just as you wouldn’t want to store your valuable belongings in a shaky structure with a leaky roof, you don’t want to trust your valuable website to unreliable hosting. Your website’s performance, security, and reliability all depend on the quality of your hosting provider.

    The Impact on Your Business

    For businesses, your website hosting choice can make the difference between:

    • A professional, always-available online presence
    • A frustrating experience that drives customers away

    It’s like the difference between welcoming clients into a professional office space versus meeting them in a cramped, unreliable location. Your hosting choice reflects on your business’s professionalism and reliability.

    Why We’re Partnering with SiteGround: A Web Hosting Solution We Trust

    At Design Web Louisville, we’re constantly searching for ways to provide more value to our community of web designers, developers, and business owners. After years of experience in the web hosting landscape, we’re excited to announce our partnership with SiteGround as an affiliate hosting provider.

    Why SiteGround?

    As web professionals, we understand that choosing the right hosting provider is crucial for website success. Our decision to partner with SiteGround wasn’t made lightly – it came after extensive research and firsthand experience with their services.

    Performance That Exceeds Expectations

    SiteGround stands out in the hosting industry with their:

    • Custom-built server technology that delivers exceptional speed
    • Advanced caching solutions that optimize website performance
    • Strategically located data centers across multiple continents
    • Latest PHP versions and SSD storage on all plans

    Security You Can Count On

    In today’s digital landscape, security isn’t optional. SiteGround provides:

    • AI-powered anti-bot systems that block millions of attacks daily
    • Free SSL certificates for all hosted websites
    • Regular security patches and updates
    • Real-time server monitoring and threat detection

    Support That Actually Supports

    One of the main reasons we chose SiteGround is their outstanding customer support:

    • 24/7 expert assistance available via phone, chat, and ticket system
    • Average response time under 10 minutes
    • Support staff trained in WordPress, Drupal, and other popular CMSs
    • Detailed knowledge base and tutorial library

    What This Partnership Means for You

    As part of our commitment to transparency, we want to be clear: when you sign up for SiteGround hosting through our affiliate link, we receive a commission. However, this comes at no additional cost to you. In fact, we’ve arranged special deals for our community that often include discounted rates on various hosting packages.

    The Benefits You’ll Receive

    • Managed WordPress hosting optimized for performance
    • Free website migration
    • Daily backups and restore points
    • Developer-friendly features like Git integration and staging environments
    • Advanced caching tools for optimal speed
    • Free email hosting

    Making the Switch

    Ready to experience better hosting? You can sign up through our affiliate link here: Get Started with SiteGround

    Our Commitment

    At Design Web Louisville, we only recommend services we truly believe in. While we do benefit from this partnership, our primary goal remains the same: helping our community build and maintain successful websites. We chose SiteGround because they align with our values of quality, reliability, and excellent customer service.

    Looking Forward

    We’re excited about this partnership and the value it brings to our community. In the coming months, we’ll be sharing more detailed guides, tips, and best practices for getting the most out of your SiteGround hosting experience.

    Have questions about making the switch to SiteGround? Drop us a line – we’re here to help you make the best decision for your website needs.

    This post contains affiliate links. We may receive a commission for purchases made through these links at no additional cost to you. We only recommend products and services we truly believe in.

    What Is Mobile-First Design?

    Author: Eleanor Hecks

    Definition and Tips for Web Professionals

    Mobile devices are an essential part of most people’s daily lives. Users conduct job searches on the go, look up restaurants in their area for last-minute reservations and book travel in between meetings. 

    As they dominate website traffic, web professionals must adapt their content and design for these smaller screens. The good news is cell phones come with the opportunity to highlight vital information, increase accessibility and gain new audience insights — positive outcomes for designers working with any screen size.    

    Mobile-first design has its quirks and rewards. The first step is understanding the concept, its benefits and how it differs from other approaches. Following the best practices for successful implementation can help your site rank higher in search results, convert more customers and optimize for accessibility.  

    What Is Mobile-First Design?

    Mobile-first design is a web development approach that designs for smaller screens before scaling content to larger ones, like desktops or tablets. It optimizes user experience and functionality. As screens grow smaller and mobile functions like voice assistants impact search engine results, web developers must consider a mobile-first approach.

    What Are the Benefits of Mobile-First Design?

    Mobile-first design targets users who drive the majority of internet use. These devices account for over 60% of global web traffic, so understanding the best configurations is essential for design professionals. 

    Mobile-first design comes with many benefits:

    • Saves time: By beginning with mobile-optimized design first, you don’t have to adapt designs made for larger screens to smaller ones later on.   
    • Provides better SEO performance: Search engines like Google cater to their users’ needs, so they prioritize mobile-friendly sites in results since many of today’s users are conducting searches on their mobile devices.
    • Encourages clean design: Designing for a smaller screen means cutting out extraneous information and visuals. Efficient design highlights core content.
    • Is compatible with various mobile functions: Mobile-first design can use built-in features like GPS and voice assistants.
    • Improves user experience: Mobile-first improves users’ experience through clean, focused design optimized for smaller devices.
    • Ensures faster load times: Mobile-first design involves reducing unnecessary information and graphic elements and optimizing images for smaller screens. This pared-down style usually results in faster load times.
    • Boosts accessibility: Mobile-first design often features design elements that work better on a small screen, like legible font, high contrast and touch-friendly buttons. These things improve accessibility, particularly for users with motor impairments.
    • Saves money: Mobile-first design can save companies time and money by allowing them to avoid spending later to adapt their sites.
    • Looks to the future: Mobile users drive search traffic, which doesn’t look like it will change soon. Integrating mobile-first design into your development process at this stage is a smart way to prepare for the future.
    • Expands profitability: If your site’s visitors are using mobile devices and you’re selling a product or service, optimizing for mobile devices is essential. Experts are predicting that mobile sales could reach $710 billion by 2025, a number that continues to skyrocket as more people rely on mobile versus desktop browsing.

    How Is Mobile-First Design Different From Other Approaches?

    People have used various devices to conduct online searches for a while, and it’s not new for web professionals to consider this. Many design concepts are already built around understanding the affordability and limitations of different devices. Mobile-first design responds to the increase in mobile users, but it also clearly borrows from the concepts that came before it — concepts that are still viable, depending on your audience. 

    The differences between mobile-first design and other web design concepts can be subtle. What variations account for the different screen sizes and capabilities?

    Adaptive Design vs. Mobile-First Design 

    Adaptive design creates separate versions of a single site, each optimized explicitly for the device that opens it. It can make a mobile-friendly version of the website, but mobile-first design begins with the mobile version and later adapts the site for other devices and screen sizes.

    Mobile-Optimized Design vs. Mobile-First Design 

    Mobile-optimized design is aware of users’ impact on search engine results. However, it is created for any site or web app that functions practically and aesthetically well on a mobile device. 

    Mobile-first design takes mobile-optimized design a step further by designing exclusively for cellphones from the beginning and adapting to other devices later.

    Responsive Web Design vs. Mobile-First Design  

    As the name suggests, responsive web design responds to different screen dimensions. A single site will look different depending on whether users view it on a mobile device, desktop or tablet. Whereas mobile-first design prioritizes cellphone users immediately in its design process, responsive web design transforms to fit wherever it’s needed. 

    While responsive design’s fluidity is a great benefit, some key differences with mobile-first design can make one better depending on your objectives and users. 

    A site developed with responsive design can update its content in a single place, which will automatically sync across screen dimensions. Mobile-first design requires different sources for updating mobile and desktop content. Responsive design can address users’ needs, but — because it is not tailored for one device — mobile users might see less than desktop users even though the information is still in the site’s structure.  

    User-First Design vs. Mobile-First Design 

    User-first design all depends on your users. This approach leans on research to tell developers what devices individuals are searching on so they can design the experience most optimized for them. Research can look at what people use most, how much time they spend online, what time of day they search most often and more.   

    User-first design prioritizes whatever devices users engage with or move between — whether desktop, mobile or tablet. Depending on research findings, a company focused on user-first design could adopt any approach.  

    How Can Web Professionals Implement Mobile-First Design?

    Whether a web professional has been working with mobile-first design for a while or is just dipping their toe in now, there are several ways to prioritize web design for mobile users.

    1. Identify what core thing end users are looking for when accessing the site. If they’re searching on a mobile device, they may be looking for a quick answer or efficiently fulfilling a task rather than conducting lengthier research.
    2. Prioritize the most essential content.
    3. Opt for a simplistic visual design. 
    4. Optimize for mobile speed and functionality.
    5. Use intuitive navigation.
    6. Avoid distracting popups.
    7. Use clickable elements within easy reach of thumbs. 
    8. Optimize videos and images for speedy loading.
    9. Avoid hover-over effects that work with a desktop mouse but not a finger.
    10. Use buttons for calls to action instead of links. 
    11. Take advantage of mobile functions by linking phone numbers for easy calling and addresses for integration with Maps.   
    12. Use a hamburger menu to manage your site’s content while maintaining a clean visual design for an optimized user experience. Make the menu clear and in an expected place — like the screen’s upper corner — for accessibility.
    13. If your site sells a product or service, ensure it is optimized for mobile payments like Apple Pay.  

    The Rise of Mobile-First Design 

    As search engines continue to respond to the rise in mobile users, web professionals must consider the impact mobile-first design can have on search engine rankings and user satisfaction. It presents a great opportunity for companies to ensure they are meeting users’ needs and prioritizing the devices they use most.