What Is Loyalty Marketing? Definition, Benefits and Strategies

In today’s hypercompetitive marketplace, small and medium businesses face a unique reality — customer acquisition costs continue to rise while attention spans shrink.

Footfall Attribution 101: How to Connect Real-World Visits With Digital Initiatives

Retail is shifting alongside digital technology, but many buyers still prefer to purchase in person. With the world more connected than ever, small businesses are strategically using online campaigns to drive in-store visits. It has become essential to today’s marketing initiatives, helping sellers maximize their return on investment (ROI).

4 Must-Have Website Features for Service-Based E-Commerce Businesses

Is your homepage ugly? Maybe aesthetically, it is one of the prettiest websites on the internet.

6 Signs That It’s Time for a Rebrand in 2025

Your brand isn’t a set-it-and-forget-it kind of thing. Audiences in 2025 crave authenticity, relevance and a strong visual vibe.

How Can Businesses Enhance E-E-A-T in YMYL Content?

High-quality content builds trust with your audience and can improve your search engine ranking. In industries that impact your money or your life (YMYL), content must show expertise, experience, authority and trustworthiness (E-E-A-T).

What Is Sustainable Marketing, and Why Does It Matter for Your Business?

With sustainability awareness on the rise, you may have wondered whether adopting a sustainable marketing strategy matters. Since it affects everything from brand trust to price flexibility, it could significantly impact your company’s long-term success.

High-Ticket Marketing in 2025: 7 Essential Tips for Big Sales 

High-ticket sales involve selling products and services at expensive price points. The exact amount can vary depending on the industry. Still, these purchases involve a significant financial commitment, usually reaching thousands of dollars at the very least.

Revitalize Your Marketing By Incorporating These 10 Often-Overlooked Holidays

Uniquely marketable occasions that can transform your brand outreach into memorable moments.

How Design Web Louisville Works: Your Partner in Website Development

In today’s digital landscape, having a professional website is essential for any business.

How Digital Marketers Can Keep Customers Loyal Amid Supply Chain Volatility

Businesses in all industries today face mounting supply chain obstacles.

Four Often-Overlooked Considerations for Crafting a Cohesive Brand Identity

When people think of brand identity, most jump straight to logos, fonts and maybe a killer color scheme.

Google Domains to Squarespace Migration: What You Need to Know

If you’ve received an email about your domain being migrated from Google Domains to Squarespace, you’re not alone.

How and Why to Showcase Your Company Culture on Your Website

Since your website creates a valuable first impression for your business, you should take advantage of the opportunity to differentiate yourself from competitors and highlight your human side.

How to Use Your Online Presence to Combat Negative PR

Building a business is like building a house — you must pay attention to the little details while ensuring the foundation and framing are solid.

What Type of E-Commerce Business Model Should You Choose for Your Company?

E-commerce has transformed how businesses operate, offering countless ways to reach customers without ever opening a physical storefront.

What Are Social Signals, and How Do They Impact Your Business Site’s SEO?

If one of your goals is improving your business site’s ranking in search engines, consider focusing on social signals.

How Should B2B Site Design Differ From B2C?

B2B and B2C companies often get lumped into the same conversation regarding website design.

Boost Your Sales With These 4 Vital Features of a Successful E-Commerce Site

Small business e-commerce owners need an appealing product or service to consistently achieve their sales goals.

What Does It Mean to Incorporate Visual Storytelling Into Your Site Design?

Storytelling takes website design to a more engaging level. It enables site visitors to connect emotionally since stories resonate more significantly than straight facts.

5 Alternative Payment Methods to Implement for a Better E-Commerce Checkout Experience

Your checkout experience can make or break your e-commerce success.

Capture the Luck of the Irish: St. Patrick’s Day Marketing in Louisville

In Louisville, Kentucky, St. Patrick’s Day isn’t just a celebration—it’s a golden marketing opportunity your business shouldn’t miss.

Popular Free Booking Plugins for WordPress Therapist Websites

If you’re a therapist looking to add booking functionality to your WordPress website, several free plugins can help you manage appointments efficiently, including options that allow categorizing clients by insurance type.

Incorporate Trust Signals

What Does It Mean to Incorporate Trust Signals Into Your Site Design?

The Top 5 AI Tools for Website Creators in 2025

Artificial intelligence is rewriting the web design playbook. It can automate things that once took hours and make technically complex tasks achievable even for those without much expertise.

Linkedin public profile badge builder not working?

In today’s interconnected professional world, having a LinkedIn profile badge on your website serves as a powerful networking tool.

Why We’re Partnering with SiteGround: A Web Hosting Solution We Trust

Before we dive into our exciting partnership announcement, let’s take a moment to understand what web hosting is and why it’s crucial for your online presence.

What Is Mobile-First Design?

Definition and Tips for Web Professionals

Mobile devices are an essential part of most people’s daily lives.

Essential Messaging for E-Commerce Success

7 Most Important Pieces of Information Every Online Store Should Share

Millions of e-commerce websites — many of which are small and medium-sized businesses (SMBs) — are competing against each other.

5 Proven Strategies to Effectively Market Your New Website

You just finished the most beautiful site imaginable — it ticks off all the boxes for excellent user experience and engagement.

4 Unique Ways to Showcase Reviews and Testimonials on Your Website

Potential customers who find your business online may have dozens of competing companies to consider.

The 5 Best Website Color Combinations for 2025 With Examples

Website color combinations can impact a user’s first impressions of your brand.

Breaking Down the Average Costs of Each Stage in a Web Project

Understanding web design and development costs upfront is crucial to staying on budget and avoiding surprises.

5 Elements of Industry-Specific Logo Design, With Examples

A brand’s logo sets the tone for its public image.

5 Best Practices for Crafting User-Friendly Login Screens

Login screens may be the most underappreciated part of a website, but they are vital in making life easier for your users.

4 Considerations for Maintaining Visual Consistency in Web Design

The main goals of website design are engaging visitors and making them return.

What Is Sustainable Web Design? 4 Tips for Creating Eco-Friendly Digital Experiences

The internet may feel intangible, but it is a large piece of the puzzle that harms the environment.

What Does Career Advancement Look Like in a Web Design Role?

As the digital world expands, almost every business has a website presence, skyrocketing the demand for skilled web designers.

Warm vs. Cool Tones in Web Design: Which Should You Choose for Your Site’s Color Palette?

A new website design requires a fresh color palette that speaks to the target audience.

How to Break Free From Design Ruts: 5 Creative Strategies for Web Designers

Even the most innovative designers can hit a wall — churning out similar layouts, color schemes or typography until everything starts to feel repetitive.

What Is Scrollytelling? An Introduction for Today’s Design Professionals

Capturing and holding a viewer’s attention online is more challenging than ever.

How Should Web Professionals Adapt to Increased 5G Use?

There is no denying the popularity of the fifth generation (5G) of wireless technology.

Privacy by Design: Integrating Secure Data Storage Practices Into the Web Design Life Cycle

In an era where data breaches and privacy concerns dominate headlines, integrating secure storage and privacy practices into the web design process is necessary.

Performance Optimization at Scale: 10 Strategies for High-Traffic Website

Website programmers, developers and designers have to work collaboratively to refine performance.

Freelance or Full-Time? 5 Tips for Navigating Your Career Options as a Designer

Selecting the right career path as a web designer is critical in shaping professional growth and work-life balance.

Do Pop Ups Still Have a Role in Modern Web Design?

Pop ups are a web design element people have strong feelings toward — love or hate.

How Do Cultural Differences Impact the Web Design Process?

Designing websites for audiences of different cultures can be complex, as it requires a deep understanding of how they influence design preferences and user experiences.

Wireframe vs. Mock-up vs. Prototype: Differences and Use Cases in Design

Design is an ever-changing field, as trends shift and more people go online.

How Designers Can Unify Unique Brand Identities Post-Merger

Mergers and acquisitions are common among small businesses. These changes can drive value for each side of the deal, but they come with some unique design concerns.

How Effective Emotional Design Can Transform Online Engagement

Countless websites and apps provide digital experiences that promote site visitors, but do they encourage them to stay?

Optimized UX in Backend Software: 4 Principles of Intuitive Design for Internal Tools

Many small and medium-sized businesses (SMBs) have internal tools like administrator panels, dashboards, approval queues and data entry platforms.

How Should Designers Prepare for Foldable Devices?

Foldable and flippable smart devices emerged at a time when the standard smartphone design was growing stale.

How Designers Can Implement UGC for Enhanced User Engagement

Deepen audience engagement and heighten trust factors by including user-generated content (UGC) in your marketing strategy.

7 Small But Vital Website Accessibility Features to Build Into Your Designs

People of all ages, abilities and walks of life use the internet for conducting business, tracking finances and shopping.

6 Legal Requirements to Keep in Mind When Designing Company Websites

When designing websites for companies — particularly those with specific regulatory bodies — ensuring compliance is paramount.

5 Web Design Must-Haves When Building for a Client on a Budget

Web designers work with a wide range of clients with varied budgets.