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Monday, October 27th
How Much Data Should You Actually Collect in Lead Forms?

Every business wants leads. After all, they’re the lifeblood of the sales funnel.
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Monday, October 13th
10 Features of a Sign-up Page That Converts

Sign-up pages do the real work — turning interest into an account you can activate, support and retain.
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Sunday, August 31st
Don’t Fall for This (not a real) Red Bull Job Scam: How to Spot and Avoid Phishing Employment Fraud

A fake job offer landed in my inbox yesterday, and it’s a perfect example of how scammers are preying on desperate jobseekers.
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Friday, August 22nd
When Does Scrolljacking Work for SMB Websites — and When Does It Backfire?

Although scrolljacking can improve users’ focus and steer them through the content, some people dislike giving up the control their scrollbars. Consider your primary goals before implementing this option, and assess whether some of its downsides may unintentionally drive frustrated users away.
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Thursday, August 14th
How SMBs Can Stay Competitive Online in the Age of AI Overviews

AI Overviews (AIO) now appear on top of many search engine results pages (SERPs).
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