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8 Ways AI is Enhancing Efficiency and Innovation in Web Development

Author: Eleanor Hecks

The impact of artificial intelligence (AI) on nearly every industry has become apparent in 2023. Companies everywhere are looking at how they can implement machine learning ethically and transparently. AI web development is just one more niche in a long list of enterprises tapping into the power of machine learning.

Using it can save you time and money. AI helps perfect processes, speed up coding and ensure consistency. With more time to focus on the creative side of things, developers can brainstorm innovative new ideas. Here are eight ways AI is enhancing efficiency and innovation in web development.

1. Improved Customer Support

Chatbots utilizing AI technology have become quite popular in 2023. Almost immediately after OpenAI released ChatGPT in November 2022, businesses began to see the advantages of having a smart machine interact with customers, answer common questions and take on the role of basic customer support.

Chatbots are well suited to solve some things but not everything. In a Gartner survey, researchers found chatbots solved 58% of returns and cancellations but only 17% of billing disputes. Web development companies can utilize chatbots to handle canceled orders and answer basic questions, freeing up staff time to build a stronger workplace culture and better programs.

2. Better Customer Engagement

AI web development often focuses on the user experience (UX) to ensure the finished product solves a pain point for customers. Tapping into the power of AI allows programmers to run through massive amounts of data about the consumer base and spit out reports that offer insight into their needs and preferences.

In addition, you can use AI to test modules and ensure everything runs smoothly. The better the UX, the more reach you will gain with your website designs. Word-of-mouth marketing is a powerful, free form of advertising — when your product shines, you will attract more referrals.

3. Higher Efficiency

Utilizing AI allows you to save money and increase efficiency. Make a list of the menial tasks developers do in a day — anything repetitive can usually be automated to save time, reducing overhead costs.

Website development firms may pay big salaries to skilled workers within a niche development area. When you automate some tasks, you gain additional time for the person to work on creating a new app or reaching out to new customers.

4. Better Customer Relationship Management (CRM)

Do not limit the use of AI to your development team, though — anyone on your staff can benefit from automation. The sales department can use it to create better customer relationships. Use CRM software to send a note to people on their birthdays, when a renewal is approaching or to announce a new product they might find beneficial.

CRM programs give companies insight into past buying behavior and predict future patterns. You can also use it to develop buyer personas to help with stronger marketing. Ideally, your team will work alongside one another with web developers, chatting with marketing and sales to come up with new software people want and ways to best promote it.

AI web development considers every touchpoint the user has from the first moment they land on the page until they convert into a buyer. When in doubt, the designer can run the concept through an AI model to see if there are any bottlenecks.

5. Employee Retention

If the 20% voluntary turnover rate remains or increases, keeping your top performers may become more difficult. Keeping your best staff saves you recruiting costs and lost time. If you have to replace someone who knows the job well, it takes time to find someone who can do the same tasks, train them and wait for them to build the skills.

It is better to keep the workers you have, but how does AI help with retention? You can use it to drive productive onboarding, train employees in weak areas and identify people who are dissatisfied with their jobs. HR can tap into the power of machines to customize employee packages and meet their individual needs.

6. Automated Personalization

The same data that goes into creating a personalized worker experience can be used to cater to customer needs. AI gives you a chance to collect behavioral data from buyers and see what they respond best to.

Tweak some aspects of a website based on how users interact with various features. Gather data and process it quickly for insight into where to place a call to action button or which offers people respond to best.

Many clients are looking for brands using the powerful insight AI offers, so you can use your development procedures to entice attractive offers. When they hear how you are tapping into machines to drive growth for your other clients, they will be more likely to sign up for a web development package.

7. Improved Security

The global cost of cybercrime is around $8 trillion annually, with a prediction of $13.8 trillion by 2028. Some of the ways you can use AI to help manage cybersecurity include using it for threat detection, where the computer tracks patterns for any sudden shifts in traffic or strange user behavior. It can then block IPs or shore up security on the spot.

You can also use AI for risk management and pinpointing weaknesses in a system. Offering your clients reassurance that you are on top of potential threats puts you ahead of smaller brands without the resources to track cybercrime.

Why You Should Turn to AI Web Development

AI web development offers many advantages to traditional methods, giving you more time to create amazing designs that help you stand out from competitors. Implementing it in your work improves efficiency and puts you ahead of the game.

Eleanor Hecks is editor-in-chief at Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.

Diverse Types of Software and Their Applications: A Comprehensive Overview

Author: Eleanor Hecks

Running a business of any kind is challenging. You have many different departments to manage, ensuring they run smoothly to keep up with market demands and customer satisfaction. However, successful leaders know that one of the keys to operational efficiency is using different software types.

From managing time wisely to keeping track of data, software is essential for meeting your business’s needs. To guarantee its operations meet your industry’s standards, you must understand the various types of software and how you can apply them to different aspects of your organization.

1. Accounting Software

One type of software used in business operations today is accounting. However, accounting software offers a broad range of tools to streamline financial management, varying from simple invoicing systems to complex financial management sites.

For instance, small businesses often use tools like QuickBooks for expense tracking and tax preparation. Another essential tool used is FreshBooks, which is popular for quick invoicing processes and time tracking. Additionally, many small businesses use Wave for receipt scanning and income-expense monitoring.

These tools simplify accounting processes so small businesses can track financial records and focus on growth. Simultaneously, they ensure your financial statements are accurate and follow regulation guidelines.

2. Customer Relationship Management Software

Businesses need a way to keep track of their relationships with customers to maintain satisfaction and retain clients. Managing interactions with customers effectively is where customer relationship management (CRM) software comes into play. Businesses use CRM tools to keep customer relationships organized, automate services and provide technical support.

One popular CRM tool is Salesforce, a comprehensive software that caters to diverse business needs. For instance, Salesforce enables companies to collect data on their customers. It also helps them manage leads and contacts. You can even automate sales and marketing tasks to collect prospects and close more deals. With CRM software, you maintain stronger customer relationships by streamlining all your sales and marketing efforts.

3. Education-Focused Software

EdTech software is crucial for small businesses that invest in upskilling their employees. If your company upholds a learning culture, you need software that fosters an academic environment.

One example is the software that Watermark Insights provides. Educational institutions use accreditation and management software for tracking and enhancing student learning. While Watermark is a specialized tool for higher education, small businesses can benefit from software like this that helps educate their team.

For instance, Udemy Business’s platform allows you to create customized learning paths tailored to an individual’s needs. Simultaneously, you can keep track of employees’ progress and ensure continuous professional development. When companies use educational-focused software, they can provide a structured learning environment for corporate training.

4. Project Management Software

Businesses use project management software to streamline workflows and enhance team collaboration. This type of software allows for project tracking, resource allocation, deadline management and team communication.

One such software for handling projects is Trello, which has an easy-to-use drag-and-drop card-based system. Trello is great for organizing tasks into boards and seeing how projects progress. Small businesses often use it because it is simple while flexible enough to allow you to customize it to meet your project management needs.

5. Communication and Collaboration Tools

Communication and collaboration are essential today, as many businesses use online tools to remain connected. For hybrid and remote teams to work together effectively, they must use this type of software. With communication and collaboration platforms, groups can interact with each other seamlessly. They can use it to share information, keep in touch with clients and solve problems.

One key example is Microsoft Teams. This tool is part of the Microsoft 365 suite, enabling chat, video meetings, file storage and integration of Microsoft’s applications. It is well-suited for businesses looking for an all-in-one communication solution.

6. Email Marketing Software

Businesses need a type of software that helps them reach and engage their audiences for marketing purposes. That is why many companies turn to email marketing platforms, which allow them to create, send and analyze email campaigns. It is essential for establishing customer relationships and promoting content, which are key to driving sales.

One email marketing platform that companies use is Constant Contact. This tool lets businesses create and send professional-looking emails. It also has over 300 integrations for building, managing and engaging your contact list. Additionally, you gain deep insights into how recipients react to your content, allowing refinement of strategies for better results.

7. Point of Sale Software

Point-of-sale (POS) software is key if your company engages in direct sales with customers. While these systems are excellent for facilitating transactions, they also help businesses with other tasks. These include inventory management and obtaining a full view of your customer’s data.

POS applications are widely used in the e-commerce space. For example, businesses that use Shopify to host their online store would use its POS app to produce sales. It is also tailored to those who sell products or services in person. Shopify POS provides everything from inventory management to sales tracking, allowing you to manage your operations more efficiently.

8. Website and Content Management Systems

Website-building software and content management systems (CMS) enable businesses to create, manage and optimize their online presence. These systems are designed to simplify website development and content management so users maintain an engaging platform for users.

Websites are key for customers to learn more about businesses. Companies also use CMS to market their products and services and create a space to connect their brand with audiences.

Companies like WordPress give organizations the tools needed to create web pages. It offers various customization options for creating a unique website. Plus, it allows users to automate content publishing to increase reach and engagement. You can also install plugins to enhance functionality and site user experiences.

Using the Different Types of Software in Small Business

Consider what functions your business uses to perform successfully. Whether you need to automate certain processes or enhance customer engagement, these tools can greatly improve efficiency and growth. As technology evolves, so do the opportunities for your business to perform exceptionally.

Eleanor Hecks is editor-in-chief at Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.

Navigating the Choppy Waters of WordPress 6.4: and why you may want to revert it back to 6.3

Author: Reddit

Today was a day for the books – the kind of day that serves as a stark reminder that in the digital world, not all updates come bearing gifts. If you’re part of the WordPress community, you might want to buckle up because version 6.4 has hit a snag—a bug, to be precise. Before you hit that update button, let’s talk about why 6.4 might be a version to skip for now.

It seems that 6.4 has a penchant for breaking PHP cURL, an essential feature for WordPress sites that allows them to communicate with other servers. What does this mean for you? Well, if you’re looking to install new themes or update your existing plugins, you might find yourself at a dead end.

The WordPress core team is not only aware but also already on deck, working hard to patch things up. In the digital seas, it’s not about avoiding all storms—it’s about weathering them with grace. And the community’s response? Nothing short of nimble.

For those interested in the nitty-gritty, or if you’re feeling particularly tech-savvy today, dive into the depths of the issue on GitHub (https://github.com/WordPress/Requests/issues/838) or float over to the WordPress support forums (https://wordpress.org/support/forum/how-to-and-troubleshooting/). Here, you’ll find fellow navigators of the web discussing workarounds and sharing updates in real-time.

If your site has already set sail with 6.4, it’s time to turn the ship around. Rolling back to the safe harbor of 6.3 is your best bet until the storm passes. And while you’re at it, make sure to drop anchor by disabling core updates in your wp-config.php file—just to ensure you don’t get caught in the squall again.

But fear not, intrepid web wanderers, for this tale has a silver lining. The problem has been identified and fixed in the upcoming WordPress 6.4.1. The core team has even made adjustments to the WordPress.org mothership to help afflicted sites update smoothly, despite the troubled waters.

Interestingly, this digital tempest seems to have only rocked a subset of sites, with many of the larger hosting providers bearing the brunt of it. It’s a reminder that sometimes, size does matter—especially when navigating the high seas of the internet.

So, what’s the moral of this story? Stay vigilant, keep your site’s lifejackets close (backups, folks!), and remember that in the world of updates, sometimes patience is more than just a virtue—it’s a necessity. Keep a weather eye on the horizon for WordPress 6.4.1, and until then, happy sailing!

Curious about what people are saying about this on Reddit and other WordPress Community Forums?

Read more here:

Do not upgrade to 6.4, it has a known bug
byu/jims_wilson inWordPress

5 Content Collaboration Tips for Small Businesses

Author: Lucy Manole

Content collaboration stands for two things — authors collaborating on the same document and engaging with third parties to market content.

The first part of content collaboration allows employees (often content creators) to access, edit, store, and organize assets. It offers a robust technology ecosystem for small businesses to drive collaboration when creating content. This also includes adopting collaborative editing solutions that ensure everyone in the content creation department stays on the same page.

Secondly, you can create content leveraging multiple mediums and strategies to drive traffic and leads. Enabling content collaboration in your business opens up endless possibilities for productive partnerships.

This post will discuss in-team collaboration and key content collaboration tips that your small business can leverage. 

Let’s begin!

#1. Collaborate on content, planning, creation, and review

Use content collaboration tools like Trello, Google Docs, Document360, etc., to assign, review, and publish various content projects — in a single place. 

As for publishing, integrate content text with your Content Management System (CMS) like WordPress. You can import the completed documents (posts, pages, media, and more) into the CMS without losing any formatting. Even using WordPress CMS, you can use the WordPress editorial plugin. 

Moreover, the platform’s authors may be tasked with creating specific pieces of content within the given deadlines to keep them on track. 

Also, try integrating content drafts on CMS into the project management platform, where the author can tag the manager or editor to let them know they are done. Editorial inline comments allow the whole review process to be centralized in one place, significantly cutting review times.

#2. Expert Quote Roundups

As a small business, you’d also want to publish expert opinions. Therefore, think of creating an expert quote roundup where multiple specialists from different fields share opinions. These are then used in the content.

Connect to a small number of experts whose quotes you include in their entirety or a collection of contributors’ posts.

Again, use content collaboration tools where needed to edit and fix whose quotes you tone down are acceptable for your compilation.

You will be in charge of planning and executing the project, where experts provide quotes from which you can create content.

#3. Podcast Guest Spots

Another type of content you can create is a podcast since its consumption is growing. The number of hours spent listening to podcasts is projected to increase from 92 million in 2019 to 142 million in 2025. 

Source

A further 20% of podcast viewers have bought something because they heard it on a podcast. The best tactic is to find podcasters whose audiences are currently small but growing and schedule guest spots on each other’s shows.

Locating such people to bring on your program is the first step toward ensuring a constant flow of worthwhile guests. There is no shortage of excellent resources for locating people to appear on podcasts. Here’s a quick list to get started.

#4. Partnership marketing

You can run partnership marketing campaigns by joining forces with other businesses where both of you put in the resources to launch campaigns. 

This involves advertisements, content marketing, distributing freebies, or a temporary set up of retail dorms. The campaign’s success depends on the business’s ability to achieve its shared objectives while sharing the associated expenditures.

As a small business, you can look up to Apple and its collaboration efforts with Nike.

Source

Another example is Hubspot and Chatfuel’s partnership. When customers tried downloading the ebook, they got calls to action for both businesses offering complementing services.

Example of Hubspot Academy selling a chatbot course and partnering with Chatfuel 

Source

#5. Instagram collaborations

When it comes to content collaboration, you must recognize Instagram. Instagram collaborations involve tying up with industry leaders and influencers to leverage their reach. It includes the following — 

  • Instagram takeovers are campaigns in which one company temporarily takes over the account of another and posts on behalf of another.
  • Freebies: Partnering companies will offer freebies to followers by running giveaway contests.
  • Use affiliate programs and referrals where your business may profit from selling another’s goods and services by earning a sale cut.

An example of a product shoutout is a social media post that mentions and tags another business.

Source

Adidas partnered with allbirds for low carbon footprint pair of shoes.

When two or more companies work together to create a post, they would also leverage paid partnership labels. 

Source

Here’s an example of how paid partnership post labels (below profile name) are assigned on Instagram.

Wrapping up

Collaboration is your best bet if you need digital marketing to increase reach. Partnering with other organizations can help drive necessary eyeballs, leverage other businesses’ reach, and acquire new audiences.

Start creating synergy for content where multiple individuals may bring in their expertise to create meaningful and engaging content. Use the right set of collaboration tools internally to bring along every team member. And outside business, connect with different groups of people and businesses to create collaborative content. 

Working together helps produce the required volume and consistency of content. This will increase the volume of visitors to your site and social media platforms.

8 Reasons Website Security Maintenance is Important for Your Business

Author: Maggie Bloom

A website is a company’s online face. It’s a powerhouse for your business as you can use it for promotion and client generation. The website is a valuable resource; you need to protect it not to disappoint your clients. Here are some reasons why you should schedule regular website security maintenance.

1. Rapid Increase of Hacked Websites

Website hacking is a significant issue facing many companies. Unfortunately, some of these hacks are fatal to the company. Note that most hackers will re-target your website visitors and potential customers. Thus, scheduling website security maintenance is essential to ensure the site is not vulnerable to attacks. Hence, your company will be in the statistics.

2. Prevents Your Website from Google Blacklisting

Note that when google block lists your website, it’s considered unsafe for use by the public. Google will block list your site if it suspects it spreads malware. As a result, visitors will avoid engaging with your content, making you lose potential leads. By conducting website security maintenance, you’ll ensure there is nothing suspicious on your website.

3. Protects Your Company’s Reputation

Having a good reputation is a vital trait for a successful company. With minimal or no website security maintenance, the public might access your company’s crucial information. Due to this, your client will lose trust in your company. Additionally, you will get attention from the media, which will destroy your brand image.

It’s important to note that rising from a damaged reputation might be challenging. With the massive damage, you’ll lose a majority of your clients. Additionally, clearing your name from the media will not be an easy task. Your competitors will also take advantage of your downfall and tap your clients.

4. WordPress Cleanup is Expensive

In case your website gets hacked, the next course of action is to clean it up. Since the cleanup process is challenging, it’s more expensive. To cut unnecessary costs, you need to protect your website. This helps get rid of all infected files. WordPress malware removal is not an easy task. Thus, you’ll need to work with experts for the cleanup. You can also rely on cyber security staffing recruiters to place the best experts in the field within your business to help with these tough IT tasks.

5. Guarantees Your Customers’ Safety

For your customers to interact with your website, they need to be sure they are safe. Thus, it’s your responsibility to ensure that no one gets to access your clients’ crucial details. Note that clients can sue you for not protecting their information. This will harm your business image. With website security maintenance, you ensure that systems are in check. This way, your visitors’ information remains confidential.

6. Protects Your Company’s Assets

Confidential information leaks cause massive damage to the company. The company’s assets that need protection include; financial records and client lists. When competitors get hold of your customer lists, they will steal them from you. What’s more, your clients will no longer feel safe working with you. Performing routine security maintenance is essential as it ensures no breach of your company’s assets. When your clients trust that their information is safe, they can share details that will help you meet their needs.

7. Maintain Your Competitive Advantage

As seen above, when your competitors have information about your clients, they can go for them. This will give them an added advantage as they know your customers’ requirements. Also, they can create products or services to tap your potential leads. With this, you will not stand a chance of standing out in the crowd. You can be an edge over your competitors by undertaking the maintenance process. This is because you can keep all your company’s success secrets safe.

8. Maintain Compliance

With online security compliance, there are some things you have to focus on. This includes the certifications or qualifications that touch the industry you’re in. It lets you know what you need to work on in your projects. By performing website security maintenance, you’ll know what is missing and sort it out. By having everything in order, you will avoid any legal actions and will protect your company from market infringement.

Any website security breach is harmful to your business. It can lead to a bad reputation, financial damage, and your company’s downfall. For effective website security maintenance, ensure to work with experts.

Difference between Plugin and Widget in WordPress

Author: Akshay Sharma

There are many content management systems in today’s world. You can have hundreds of options when it comes to choice. However, WordPress is one of the best things. Read about this concept in this write-up. This explains the difference in widgets and plugins. Both are the parts of WordPress. It is important to understand their functioning. This knowledge is all you need to understand this concept better. This would enhance your information and assistance. The efficiency of understanding this concept is necessary.

What is a WordPress widget?

A widget is a set of tools available on the sidebar of WordPress. It has a set of functions to change the looks and customizability of a website. It also allows one to add and remove functionalities. Also, they are customizable options. They can be installed on the screen.

What is a WordPress plugin?

Coding has always been an integral part of development of software applications. The same.goes with WordPress. It’s also an application which relies on coding. However, it’s important to understand the basic features. It is also necessary to understand the differences in plugins and them.

Difference in WordPress plugins and widgets

Here are some factors to distinguish between plugins and widgets. Read them to get a clear idea of the differences. Mostly, people are confused in these cases. However, these points would clear the doubts.

  • A plugin is on the left sidebar. It is a set of functions and accessories for change. It is important to understand their main function. Widgets, on the other hand, are almost the same. However, it’s required for the change in the overall setup. This fact is also an important factor and resource. You should take this opportunity for more knowledge. This would also help you in the development and management. Your website would be manageable and advantageous. However, it’s also required to take the main points into account. You can expect the best results and strategies. Thus, it’s necessary to understand this thing very seriously and resolve it. It would be an effective milestone in the understanding. This is also the need and requirement of the main difference.
  • Plugins are for look, appearance, feel, and functionality. This is all related to the looks and setup of your website. It is customizable and changeable. However, it’s not as easy as widgets. They are composed of tough coding and languages. This is also a big difference between these two parts. This is an important and crucial element for your business. This setup is extremely changeable and crucial. You should have this feature and access to the needs. It’s an important and crucial element for the website. This is required to be known for the understanding of WordPress. This factor is also important to be optimized and managed easily.
  • Widgets are plugins but plugins are not widgets. For example, the icons that improve the looks are also widgets. This point is also important to be known. You can also install many widgets. They can be installed on the screen. However, they wouldn’t necessarily be plugins. It would be resolved via the help and assistance. This factor is extremely important to be optimized. You need to take this point into account. They are almost the same but not each other’s substitutes. Thus, it is also an important and crucial element for differentiation. You can take this factor into account and consider it. It has very deep meaning and implications.
  • Widgets need no coding to be implemented. However, this is not the same for plugins. They need to be implemented via coding. You can choose any language for this purpose. PHP is one of the most common languages for this purpose. You can use many more languages for plugins. It can also be helpful in the development and management. Widgets are easy to optimize. You can use them for more information. This point is of utmost importance and significance. You should take the help of experts. It would help you in the overall management and development.

These points have very clearly mentioned the differences. However, it’s a very vast topic and can’t be covered here. There are constant updates in such details. Thus, you should take this thing very seriously. It’s good to be aware of this feature. You can understand it via high-quality research.

Conclusion

The main differences in WordPress plugins and widgets have been shared. They are not the only points. There are more to be known and understood. However, it’s possible to be optimized via experts. You can ask the experts to help you out in this case. This is also possible via internet research and advice. This can be best resolved via the help of experts and technical support. Hire the best wordpress development companyto unlock the benefits. It is recommended to have the complete information. Staying updated with this knowledge would be your savior in digital marketing.

Author Bio:

Akshay Sharma is a social media marketing enthusiast and has written many topics in the related field. He loves to write and read about latest technology trends. He works with Mind Digital Group.

Best 4 WordPress and WooCommerce Plugins for a Successful Online Business

Author: Motif Creatives

WordPress is a powerful content management system (CMS) that works as a platform for creating a website. When working with WordPress, you will find several plugins that serve various purposes, especially for e-commerce. Choosing the right plugins can confuse WordPress users from choosing one to making a final decision.

WooCommerce is the official plugin for creating an eCommerce platform in WordPress. However, this may not be all the extra features like WooCommerce stock manager if you need them to get more profit.

Here are the best WooCommerce plugins and extensions. Many powerful plugins and extensions are available that add useful features to your WooCommerce store and help increase your sales.

The right set of WordPress plugins and tools can help you grow your web business. In this article, we’ve shared our selection of experts from the key WordPress and WooCommerce plugins for corporate websites in 2022.

#1. OptinMonster

OptinMonster is the best WooCommerce plugin and the most powerful lead generation software. This will help you turn your website visitors into subscribers to grow your mailing list faster.

OptinMonster includes highly efficient features, including its Exit Intent Technology signature feature. It’s a smart behavioral technology that tracks your website visitors’ traffic and encourages them with a targeted campaign at the right time as they leave your site.

You can use this feature to reduce cart dropouts and increase sales in your WooCommerce store.

In addition to using OptinMonster to grow your mailing list and reduce the number of abandoned shopping carts, you can also use it to resell or resell customers, increase engagement with list segmentation, increase page views, and more.

#2. All-in-One SEO (AIOSEO)

AIOSEO is the best plugin to improve your SEO strategy. This is the only tool you need to ensure more people find your WooCommerce store on search engines like Google.

With AIOSEO, you can ensure that your site is easy for search engines to understand and rank. This allows you to create better content that helps your user experience (UX) and leads to more sales.

This is because the right SEO plan will not only bring organic traffic to your website; It brings the right type of traffic.

AIOSEO helps you achieve this with a web-based checklist, smart XML web maps, page analysis, etc.

This includes a special feature specifically designed for WooCommerce SEO. This allows you to optimize your product pages to reach your customers faster.

#3. LiveChat

LiveChat is one of the best WooCommerce plugins available in your online store. This will allow you to add a live chat feature to your site and help customers find products, answer their questions, and assist with billing.

LiveChat is easy to use and offers many features. You can set the chat to match the theme of your site. And it works with Google Analytics, email marketing plugins, CRMs, and more.

Beautifully designed chat windows to add a chat to your site. Mobile-sensitive so you can chat with customers anywhere. Evaluation surveys can be added to collect comments before or after the chat session. Many integrations with other tools such as email marketing services and marketing automation software. Fast charging time for an amazing user experience.

The LiveChat team also created ChatBot.com, the best artificial intelligence chat software. You can use it with LiveChat so that your users always get the fastest response from AI + people.

#4. TrustPulse

TrustPulse is a WordPress social monitoring plugin to build trust from your website visitors. This works by displaying small, real-time notifications of activity that other users have taken on your site.

When making purchasing decisions, buyers are 92% more likely to trust the recommendations of other buyers than to advertise. TrustPulse uses real-time activity to increase conversions on your site by up to 15%.

Real-time tracking of purchases, demo logistics, emails, and more. Smart targeting to accelerate conversions with more advanced targeting and timing controls. Changes have been made easier with drop-down menus, text input, and a color wheel. Popup notifications to show how many people are taking action in a given period. 

Flexible design options that match the branding of your website. Powerful analytics to get the statistics you need to increase conversions. Easy to set up on any website without coding. These and other features make TrustPulse the BEST WooCommerce plugin for social certification.

Wrapping up

If you use WooCommerce on a live website, security should be one of your top priorities. A poorly coded or vulnerable plugin can compromise your entire business.

The best way to avoid this potential headache is to join the most popular plugins in the community – they are usually well supported and have active user communities online. If you come across a plugin that doesn’t seem so active, research it before investing time and money.

You can see that well-documented plugins usually have a lot of happy and meaningful users online who can ensure that the plugin works and is helpful.

If you buy a paid plugin, make sure there is good support behind it, so if something goes wrong with your store during or after installation, you can get help from the developer.

9 Top WordPress Plugin Affiliate Programs

Author: Lucy Manole

Affiliate marketing is a performance-based advertising model in which a business rewards another business/individual for leads and/or sales through their own efforts.

According to a forecast by Statista, affiliate marketing in the US alone will reach $8.2B by 2022. Furthermore, a report commissioned by Rakuten Affiliate Network concluded that 81% of advertisers and 84% of publishers use affiliate marketing in the US alone. In the same report, publishers revealed that more than 20% of their annual revenue came from it.

Suffice to say, it is not a coupon-dominated industry anymore, rather, it is a serious marketing channel that provides great opportunities to businesses for rapid growth. 

With that being understood, it can be said with certainty that affiliate programs are a great source of revenue for both freelancers and businesses. If you have a WordPress website and want to take advantage of this great marketing opportunity, this article is for you.

In this article, we have listed the top WordPress plugins affiliate programs that you can use to improve your revenue.

Why WordPress Plugin Affiliate Programs?

At this point, there might be a few questions popping up in your mind: why WordPress? Why plugin affiliate programs? What are plugin affiliate programs anyway? Take a look at the points below, which are from a statistical report, and your questions will be answered. WordPress:

  • Powers over 37% of all websites.
  • Has a 62% market share when it comes to CMS.
  • Hosts 455M websites globally.
  • Gets 20B pageviews each month.
  • Has over 54,000 plugins available, with a total of 1.5 billion downloads between them.

From the data presented above, it is clear that WordPress plugin affiliate programs are a great way to boost revenue.

But before you jump in, we would like to share some helpful tips so that you can get the maximum out of any program you pick.

Best practices while joining a WordPress plugin affiliate program

Like any money-making endeavor, affiliate marketing programs of WordPress plugins come with some advice as well. Make sure you follow these:

  • Be ethical: Due to obvious reasons, a lot of affiliate marketers promote products (WordPress plugins in this case) for the sake of commission. Although it works, we would suggest that you promote the plugins that you actually use or consider using the plugin you want to promote.
  • Authenticity matters: Honest and genuine reviews go a long way. While promoting a plugin through affiliate marketing, it is important to be truthful since it will determine the longevity of your partnership. Getting new customers to a business in a dishonest way never works in the long run.
  • Follow the regulations: While marketing anything on the internet full disclosure is absolutely necessary. Depending on the country you are in and the country of your readers, you have to adhere to the guidelines.
  • Hire a professional: Hiring a WordPress developer is a smart choice that you can make. Plugins are a way in which your website can attract malware attacks so make sure you are only installing the legitimate ones, and your website is coded securely.

Now, let’s take a look at the list of the best WordPress plugin affiliate programs.

Top WordPress Plugin Affiliate Programs

We have compiled the following list to bring you the best WordPress plugin affiliate programs in terms of their utility and compensation. Not only the plugins below are easy to market, but also really useful.

CSS Hero

What it does: Helps WordPress site admins make cosmetic tweaks on their website without the knowledge of CSS. It is easy to use and can be used to modify any part of a WordPress website in real-time.

What you get: Affiliate commissions are 40% with a minimum payment threshold of $50. The cookie duration is 90 days. 

AffiliateWP

What it does: It is a plugin that helps you to run your own affiliate program from scratch. Managing, optimizing, and tracking all your affiliate programs will be a piece of cake with AffiliateWP.

What you get: Affiliate commissions are 20% with a minimum payment threshold of $50. The cookie duration is 30 days.

LiveChat

What it does: It is a cloud-based messenger for sales and customer support. LiveChat assists 26000 companies in 150 countries. They are one of the market leaders in that vertical.

What you get: Affiliate commissions are 20%(recurring) with a minimum payment threshold of $50. The cookie duration is 120 days.

MonsterInsights

What it does: It is a plugin that sends real-time website data to GA for further analysis. Businesses can track custom parameters and record relevant information to boost their engagement and conversation rates. Yes, you can also track your affiliate programs as well.

What you get: Affiliate commissions are 20% and will be paid once a month.

WPForms

What it does: It helps its users build forms on their website. You can build all sorts of forms and can choose from 300+ templates.

What you get: Affiliate commissions are 20% with no minimum payment threshold. The cookie duration is 45 days.

RafflePress

What it does: This plugin helps businesses grow their email list, traffic, and social media presence by creating contests and giveaways.

What you get: Affiliate commissions are 20% with a minimum payment threshold of $50. The cookie duration is 60 days.

OptinMonster

What it does: OptinMonster helps its users grow their email lists. Features like geological targeting, page-level targeting, and exit intent detection make it a great choice for collecting leads.

What you get: Affiliate commissions are 20% with a minimum payment threshold of $50.

ShortPixel

What it does: It improves page speed by optimizing the images on a website. It supports multiple formats.

What you get: Affiliate commissions are 30% with a minimum payment threshold of $100. The cookie duration is 30 days.

WP Rocket

What it does: It improves page speed by optimizing your entire website. For instance, you will have the choice to delay JS execution that will improve your page speed.

What you get: Affiliate commissions are 20% with a minimum payment threshold of $50. The cookie duration is 30 days.

New plugin affiliate programs are coming up every day and we suggest you keep an ear on the market to be aware of that.

Wrapping up

The key thing to remember with WordPress plugin affiliate programs is that you must do your research before getting started, and maintain authenticity. Affiliate marketing is a great way to improve your bottom line.

Happy affiliate marketing!

About the Author

Lucy is a creative content writer and strategist at Marketing Digest. She specializes in writing about digital marketing, technology, entrepreneurship, and education. When she is not writing or editing, she spends time reading books, cooking and travelling.

How to Connect Woocommerce With Your Facebook Shop

Author: John Lawson

Marketing and advertising are the main factors in the success of online businesses and social media have played a great role in promoting an online business. A few platforms on social media have given a real boost to this idea such as Facebook, Instagram, Youtube, and many more.

Out of these marketing platforms, advertising on Facebook gained popularity in no time because of its effectiveness in enhancing social media strategies.

Whereas, WooCommerce has made selling products and services much easier.

WooCommerce is a WordPress plugin hence it offers great SEO (Search Engine Optimization) capabilities and adds value to your business website.

You can also hire SEO professionals for better SEO Optimization that help to boost your business sales.

In this post, we will explain how to integrate Facebook Shop with the WooCommerce store to get the best of these platforms. 

Facebook to WooCommerce Plugins

It is very easy to integrate WooCommerce into the Facebook shop. This process is facilitated using several plugins. 

If you are looking for more plugins for WooCommerce, then check out our Best WooCommerce Plugins for your store.

For now, we will look into step by step procedure to implement Facebook for WooCommerce (by Facebook) plugin so you may have a clear idea as to how to connect the WooCommerce store to Facebook Shop.

Step 1: Create a Facebook Pixel

Facebook Pixel lets you collect data that helps you track Facebook advertisement activity and increase your conversion rate by running targeted advertisement campaigns. 

For this, you need to open Events Manager and login into your account.

Select Connect Data Sources from the menu on the left

On the pop-up menu select Web, and then click on Connect

Next open, Facebook Pixel>Connect. Now, enter a name for your Pixel, enter your eCommerce Store’s URL, and click on Continue

Next, use the Headers and Footers plugin to add the Pixel code. This Pixel tracking code can be pasted into the Scripts in the Header box. Once done, click on Save and WordPress will add this Pixel code to your online store.

Step 2: Setting up Facebook Shop for WooCommerce Integration

The Facebook for WooCommerce plugin lets you connect your online store to Facebook. Click on add to cart and follow the instructions to download the .zip file

On your WordPress dashboard, click on Plugins> Add New. Now upload the .zip file and select Activate plugin. Next, connect this plugin to your Facebook account by navigating to Marketing> Facebook> Get Started.

Your Facebook page will open in a new tab on your browser. Select Facebook Shop in the pop-up that appears and click on Get Started.

Now, choose the account where you want to manage your business assets, product catalog, ad accounts, and your Facebook Page. Once you have selected, click on Continue. Now choose the Facebook Page you want to connect your WooCommerce store with and then select Continue again.

Step 3: Facebook Shop Configuration

The next step is to create a new catalog or use a pre-existing one. Creating a catalog helps you to manage your inventory, by adding titles, images, and product descriptions.

Now, select the Facebook Pixel which was created in the previous step, and name your eCommerce account. Now confirm that you want to associate your Facebook page with your eCommerce store and click on Continue.

Facebook will show you an overview of your settings. Re-check your settings and once satisfied, click on Continue.

Now a pop-up will appear so you can check all the features and information that WooCommerce will have access to. Changes can be made to these features but keep in mind that any changes made will affect how the store functions. Once, everything is reviewed, click on Next.

This links your store to the Facebook platform, after this the tab will reload and show your store’s URL address for confirmation. If the URL is correct, select That’s My Site.

You have successfully, now connected your Facebook page to your WooCommerce Store.

Step 4: Manage your WooCommerce Catalog

Use Google Product Category (GPC) Taxonomy to map each WooCommerce category to a Facebook category. This will enable Facebook to apply a default GPC rate to all your products automatically once entered.

You can provide a primary and secondary GPC in the Default Google Product Category section (Navigate to Marketing> Facebook> Product Sync tab). 

However, you can change the settings for individual products by going over to Products>All Products. Go over to the product you want to make changes to, click on Edit. Now on the subsequent screen, select the Facebook tab and use the Google Product Category to change the default settings.

You can also customize the image and description of each product that appears in your Facebook Shop.

Step 5: Creating Product Sets

Creating a Product Set means dividing your products into categories, this may be based on style, seasonal trends, or age category.

This helps customers to navigate through the shop easily and explore similar or related products.

To create a category Go to Products> FB Product Sets. Enter a name and description for the Product Set and assign a category. To manually sync, go to Marketing> Facebook> Product Sync and then click on Sync. 

Conclusion

To conclude, adding your WooCommerce store to Facebook will enhance user experience and improve your sales process through better SEO strategies. You will be able to better analyze ad campaigns and performance as well as sync products and categorize to improve customer interaction.

Benefits of Laravel Web App Development

Author: Hermit Chawla

What exactly is the Laravel Framework?

Laravel is a web app development framework with eloquent and appealing syntax that tackles all of the potential issues associated with specialized PHP code, making the entire web development process speedier, easier, and more fun for coders.

It simplifies some of the most frequent activities, including as routing, authentication, sessions, caching, and others, so that developers may concentrate on the app’s business-related features.

Taylor Otwell built the Laravel framework with the primary purpose of assisting website developers in making complicated code easy, faster, and better. Top laravel framework development company, Zealous System.

Why Should You Use Laravel for Web Development?

Many people wonder why Laravel is so popular. The only explanation is that they prefer the peace of mind that comes with designing web apps, and Laravel offers a lot more than that.

Without a doubt, its ease of use and high quality have contributed to its enormous popularity, but employing this well-known framework also opens the door to a slew of other advantages. Top laravel framework development company, Zealous System.

In the case of Laravel, issues with other PHP frameworks have been well-identified, fixed, and thoroughly tested. But when comes to testing, remember that the PHP Laravel framework comes with testing built in, guaranteeing that your web application is bug-free.

Some benefits of using Laravel Web app development are:

High-level security

Every year, a large number of cyber assaults occur. In such cases, you’ll require frameworks to protect your web apps.

One of the most significant advantages of using Laravel for web app development is its ability to deliver top-notch security. Top laravel framework development company, Zealous System.

Laravel is a safe framework that prevents malware and security risks from infiltrating the online application. That implies the code for your web app is safe and secure.

If you use Laravel, you can be assured that your web application will be safe from accidental and covert SQL injections. Top laravel framework development company, Zealous System.

Improved Efficiency

Another compelling argument to use Laravel is its ability to deliver exceptional web app performance. Top laravel framework development company, Zealous System.

Certain features and functions might have an impact on the site’s performance at times. However, Laravel provides a number of tools to assist developers improve the speed of their online applications. Top laravel framework development company, Zealous System.

When designing online apps, technologies like Memcached and Redis must be integrated into the Laravel framework, and they make it easy for developers to improve web app speed.

That implies you have the best-performing web app using Laravel. Top laravel framework development company, Zealous System.

Help in creating of Blades

The Blade Templating engine is one of Laravel’s most important features. This engine enables web developers to build specific scripts by simply using pre-defined templates.

However, those templates do not prevent developers from writing their own basic and straightforward PHP code. The templates are light-weight, intuitive, and dynamic, making it simple and quick for developers to create code.

This benefit of combining Laravel and Blade templating is that your website will be less in weight without sacrificing performance. Top laravel framework development company, Zealous System.

Object-Oriented Libraries

Object-Oriented libraries are provided by Laravel. One of these libraries is the Authentication library, which comes pre-installed. These libraries provide a lot of great features that are simple to use and implement for developers.

The Laravel framework is composed of system should enable designers to generate responsive, modular, and sometimes even pre-built apps. Top laravel framework development company, Zealous System.

Apps that are prepared for the future

Every day, the Laravel framework evolves. At first, we saw that the Laravel PHP framework was becoming more popular.

framework. As a result of this trend, developers, businesses, and even the whole Laravel community are able to create remarkable functions that keep up with technological demands.

This enables you to obtain programmes that are future-ready despite shifting technological requirements. Top laravel framework development company, Zealous System.

Making Multilingual Apps is Simple

While considering all of the aforementioned advantages, another advantage of employing Laravel development services is the ability to create. The applications that are available in several languages

Laravel is ideal for enterprises wishing to increase their reach across several nations and languages.

Using the Laravel framework, you can easily and rapidly construct your web application in a variety of languages. Top laravel framework development company, Zealous System.

More rapid time-to-marketM

Every organisation today is striving to accelerate their digital transformation, which is why selecting the correct framework for your web application is critical.

Using the Laravel framework speeds up the creation of web apps, allowing you to launch them considerably faster than if you used another framework. Top laravel framework development company, Zealous System.

This is the last, but certainly not least, reason to choose Laravel development services.

Open Source and a Vibrant Community

Another advantage of choosing Laravel is that it is open-source. But that alone should persuade you to pick it over other PHP frameworks. Top laravel framework development company, Zealous System.

However, Laravel has a strong community of developers and development firms that are continually working to improve its flexibility and scalability.

So, if your developer wants to add some advanced features, he or she is always willing to seek professional advice from the community and tailor your software to your specific requirements.

In conclusion, despite any such complicated functions, your app development does not come to a halt, and you get exactly what you want. Top laravel framework development company, Zealous System.

Deployment of a Database

Another advantage of utilising the Laravel framework is database migrations. These migrations make it simple for developers to reverse database changes.

Developers may simply and smoothly exchange databases with other developers in the team via migrations. Previously, this was not feasible, however several Laravel developers came up with solutions. Top laravel framework development company, Zealous System.

The pairing of migrations guarantees that databases are properly built and maintained without having to recreate them. This saves a lot of time for developers working on your web app.

About The Author :-

Hermit Chawla is a MD at AIS Technolabs which is a Web/App design and Development Company, helping global businesses to grow by Global Clients. He love to share his thoughts on Web & App Development, Clone App Development and Game Development.

Linkedin:https://www.linkedin.com/in/hermit-chawla-lion-82b6513b

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