Best 4 WordPress and WooCommerce Plugins for a Successful Online Business

WordPress is a powerful content management system (CMS) that works as a platform for creating a website. When working with WordPress, you will find several plugins that serve various purposes, especially for e-commerce. Choosing the right plugins can confuse WordPress users from choosing one to making a final decision.

WooCommerce is the official plugin for creating an eCommerce platform in WordPress. However, this may not be all the extra features like WooCommerce stock manager if you need them to get more profit.

Here are the best WooCommerce plugins and extensions. Many powerful plugins and extensions are available that add useful features to your WooCommerce store and help increase your sales.

The right set of WordPress plugins and tools can help you grow your web business. In this article, we’ve shared our selection of experts from the key WordPress and WooCommerce plugins for corporate websites in 2022.

#1. OptinMonster

OptinMonster is the best WooCommerce plugin and the most powerful lead generation software. This will help you turn your website visitors into subscribers to grow your mailing list faster.

OptinMonster includes highly efficient features, including its Exit Intent Technology signature feature. It’s a smart behavioral technology that tracks your website visitors’ traffic and encourages them with a targeted campaign at the right time as they leave your site.

You can use this feature to reduce cart dropouts and increase sales in your WooCommerce store.

In addition to using OptinMonster to grow your mailing list and reduce the number of abandoned shopping carts, you can also use it to resell or resell customers, increase engagement with list segmentation, increase page views, and more.

#2. All-in-One SEO (AIOSEO)

AIOSEO is the best plugin to improve your SEO strategy. This is the only tool you need to ensure more people find your WooCommerce store on search engines like Google.

With AIOSEO, you can ensure that your site is easy for search engines to understand and rank. This allows you to create better content that helps your user experience (UX) and leads to more sales.

This is because the right SEO plan will not only bring organic traffic to your website; It brings the right type of traffic.

AIOSEO helps you achieve this with a web-based checklist, smart XML web maps, page analysis, etc.

This includes a special feature specifically designed for WooCommerce SEO. This allows you to optimize your product pages to reach your customers faster.

#3. LiveChat

LiveChat is one of the best WooCommerce plugins available in your online store. This will allow you to add a live chat feature to your site and help customers find products, answer their questions, and assist with billing.

LiveChat is easy to use and offers many features. You can set the chat to match the theme of your site. And it works with Google Analytics, email marketing plugins, CRMs, and more.

Beautifully designed chat windows to add a chat to your site. Mobile-sensitive so you can chat with customers anywhere. Evaluation surveys can be added to collect comments before or after the chat session. Many integrations with other tools such as email marketing services and marketing automation software. Fast charging time for an amazing user experience.

The LiveChat team also created ChatBot.com, the best artificial intelligence chat software. You can use it with LiveChat so that your users always get the fastest response from AI + people.

#4. TrustPulse

TrustPulse is a WordPress social monitoring plugin to build trust from your website visitors. This works by displaying small, real-time notifications of activity that other users have taken on your site.

When making purchasing decisions, buyers are 92% more likely to trust the recommendations of other buyers than to advertise. TrustPulse uses real-time activity to increase conversions on your site by up to 15%.

Real-time tracking of purchases, demo logistics, emails, and more. Smart targeting to accelerate conversions with more advanced targeting and timing controls. Changes have been made easier with drop-down menus, text input, and a color wheel. Popup notifications to show how many people are taking action in a given period. 

Flexible design options that match the branding of your website. Powerful analytics to get the statistics you need to increase conversions. Easy to set up on any website without coding. These and other features make TrustPulse the BEST WooCommerce plugin for social certification.

Wrapping up

If you use WooCommerce on a live website, security should be one of your top priorities. A poorly coded or vulnerable plugin can compromise your entire business.

The best way to avoid this potential headache is to join the most popular plugins in the community – they are usually well supported and have active user communities online. If you come across a plugin that doesn’t seem so active, research it before investing time and money.

You can see that well-documented plugins usually have a lot of happy and meaningful users online who can ensure that the plugin works and is helpful.

If you buy a paid plugin, make sure there is good support behind it, so if something goes wrong with your store during or after installation, you can get help from the developer.

How to Connect Woocommerce With Your Facebook Shop

Marketing and advertising are the main factors in the success of online businesses and social media have played a great role in promoting an online business. A few platforms on social media have given a real boost to this idea such as Facebook, Instagram, Youtube, and many more.

Out of these marketing platforms, advertising on Facebook gained popularity in no time because of its effectiveness in enhancing social media strategies.

Whereas, WooCommerce has made selling products and services much easier.

WooCommerce is a WordPress plugin hence it offers great SEO (Search Engine Optimization) capabilities and adds value to your business website.

You can also hire SEO professionals for better SEO Optimization that help to boost your business sales.

In this post, we will explain how to integrate Facebook Shop with the WooCommerce store to get the best of these platforms. 

Facebook to WooCommerce Plugins

It is very easy to integrate WooCommerce into the Facebook shop. This process is facilitated using several plugins. 

If you are looking for more plugins for WooCommerce, then check out our Best WooCommerce Plugins for your store.

For now, we will look into step by step procedure to implement Facebook for WooCommerce (by Facebook) plugin so you may have a clear idea as to how to connect the WooCommerce store to Facebook Shop.

Step 1: Create a Facebook Pixel

Facebook Pixel lets you collect data that helps you track Facebook advertisement activity and increase your conversion rate by running targeted advertisement campaigns. 

For this, you need to open Events Manager and login into your account.

Select Connect Data Sources from the menu on the left

On the pop-up menu select Web, and then click on Connect

Next open, Facebook Pixel>Connect. Now, enter a name for your Pixel, enter your eCommerce Store’s URL, and click on Continue

Next, use the Headers and Footers plugin to add the Pixel code. This Pixel tracking code can be pasted into the Scripts in the Header box. Once done, click on Save and WordPress will add this Pixel code to your online store.

Step 2: Setting up Facebook Shop for WooCommerce Integration

The Facebook for WooCommerce plugin lets you connect your online store to Facebook. Click on add to cart and follow the instructions to download the .zip file

On your WordPress dashboard, click on Plugins> Add New. Now upload the .zip file and select Activate plugin. Next, connect this plugin to your Facebook account by navigating to Marketing> Facebook> Get Started.

Your Facebook page will open in a new tab on your browser. Select Facebook Shop in the pop-up that appears and click on Get Started.

Now, choose the account where you want to manage your business assets, product catalog, ad accounts, and your Facebook Page. Once you have selected, click on Continue. Now choose the Facebook Page you want to connect your WooCommerce store with and then select Continue again.

Step 3: Facebook Shop Configuration

The next step is to create a new catalog or use a pre-existing one. Creating a catalog helps you to manage your inventory, by adding titles, images, and product descriptions.

Now, select the Facebook Pixel which was created in the previous step, and name your eCommerce account. Now confirm that you want to associate your Facebook page with your eCommerce store and click on Continue.

Facebook will show you an overview of your settings. Re-check your settings and once satisfied, click on Continue.

Now a pop-up will appear so you can check all the features and information that WooCommerce will have access to. Changes can be made to these features but keep in mind that any changes made will affect how the store functions. Once, everything is reviewed, click on Next.

This links your store to the Facebook platform, after this the tab will reload and show your store’s URL address for confirmation. If the URL is correct, select That’s My Site.

You have successfully, now connected your Facebook page to your WooCommerce Store.

Step 4: Manage your WooCommerce Catalog

Use Google Product Category (GPC) Taxonomy to map each WooCommerce category to a Facebook category. This will enable Facebook to apply a default GPC rate to all your products automatically once entered.

You can provide a primary and secondary GPC in the Default Google Product Category section (Navigate to Marketing> Facebook> Product Sync tab). 

However, you can change the settings for individual products by going over to Products>All Products. Go over to the product you want to make changes to, click on Edit. Now on the subsequent screen, select the Facebook tab and use the Google Product Category to change the default settings.

You can also customize the image and description of each product that appears in your Facebook Shop.

Step 5: Creating Product Sets

Creating a Product Set means dividing your products into categories, this may be based on style, seasonal trends, or age category.

This helps customers to navigate through the shop easily and explore similar or related products.

To create a category Go to Products> FB Product Sets. Enter a name and description for the Product Set and assign a category. To manually sync, go to Marketing> Facebook> Product Sync and then click on Sync. 

Conclusion

To conclude, adding your WooCommerce store to Facebook will enhance user experience and improve your sales process through better SEO strategies. You will be able to better analyze ad campaigns and performance as well as sync products and categorize to improve customer interaction.