How AI Developers Create Better Digital Marketing Processes

Small businesses are always in the race to stay competitive without losing what makes their business unique. As entities, small businesses form the foundation of our local economies and are important to the health of the macroeconomy overall. AI, in many respects, may seem like the opposite technology, seeking only to revolutionize and mass produce. However, this couldn’t be further from the truth.

AI technologies are beginning to be integrated into businesses at all ends of the spectrum as people start to realize the effect that AI can have on any task. What’s more, AI has already proven itself to be an invaluable asset in the finance, transportation, and manufacturing industries by intelligently controlling operations to ensure optimal efficiency without any unnecessary costs or bloating.

Why AI matters to marketers

Artificial intelligence is an amazing technology that refers to a wide array of software protocols, tools, and plugins. Machine learning allows the software to act outside of its explicit programming.

That is, if a program says, collect this data from incoming emails and sort it by sentiment, the program will first collect data with the groups already assigned. As it is fed with training sets, it begins to recognize patterns not explicitly written in the source code.

How can AI help your business? Well, there are myriad ways automation can be leveraged to positively affect your business growth, your team’s efficiency, and your organization’s productivity.

AI email assistants

While you may think AI is a costly technology, there are several tiers of automation. They range from free apps like eCommerce CRM apps to incredibly expensive investments like Blackrock’s state-of-the-art stock predictor Aladdin.

One very notable automation app that can be added to your organization at an affordable price: email automation. Email assistants can help interact with customers, set meetings, and confirm calendar events, reducing the load on executive assistants and independent business owners alike. In addition, email marketing automation can be a great way to handle content creation and project management tasks in a largely hands-off fashion.

Automated social media marketing

Social media marketing, just like email marketing, is an important marketing activity that can increase all sorts of marketing metrics for your organization.

AI developers can create bits that interact with customers, apps that automate your content production, and artificial intelligence developers can even create apps that automatically optimize advertising content across social media platforms.

Consumer behavior analytics

Market research helps supplement every marketing activity. Automating email and social media marketing won’t help much if you aren’t working on your brand and your message. This means you need to know your customer. But market research only goes so far.

With customer relationship management platforms, business owners can collect, track, and predict consumer behavior, alleviating a great deal of the pain of creating an effective marketing plan.

AI is capable of applying the same principles to small businesses as well through AI-controlled systems. However, the incredible amount of AI technologies on the market today can be somewhat overwhelming and businesses that are not tech-savvy will most likely fail to glean any significant benefits from purchasing AI technologies.

This is where AI developers can come in and help a business utilize their technology in a logical way that doesn’t waste time or money. Whether hiring freelance or traditional, enlisting the services of an AI developer will undoubtedly change the game for your business.

They do this by assessing the needs of the business and cross-referencing it with the available AI technologies to create an AI project draft. These AI systems can range from automatically controlling the database to set up completely automated marketing campaigns. Small businesses do not typically have the resources to fill every position with one singular employee but with AI, these positions can be automated to assist the current workforce.

However, compared to default technologies that come standard and out of the box, AI developed technologies that are tailor-made are vastly superior as they work to improve the specific needs of the business.

How to Approach UX Software and Apps During the COVID Pandemic

It seems that COVID-19 has transformed every part of the world. While that’s true for most markets, the way users and investors approach UX software is just about the same.

It’s part of the reason why markets are bullish on companies that have robust technological platforms. While it’s not all rainbows and butterflies for every tech platform, the strength, stability, and growth of most platforms are undoubtedly signs of things to come.

But how do you approach UX software and apps in the current COVID pandemic, and where’s it all going when the dust settles? The answer might not be as complicated as you think.

It’s Still About Convenience

UX software, especially CRM software and apps took off in the first place because of the convenience factor. It’s everything UX stands for. It needs to look and feel natural, and of course, be extremely useful.

So, in a world where a global pandemic has limited human interactions, it’s no surprise that those with easy to navigate user-friendly software and apps are reaping the rewards.

UX Software and Apps are Taking Off During COVID

Experts tell us that we need to stay apart from people to help mitigate the spread of COVID-19. We’re still longing for that connectivity and a way to interact with the world and live our lives. UX software and apps have bridged those gaps and are gaining in popularity by the day.

But why exactly has UX software and apps taken off during COVID? A large part of it has to do with the way that COVID-19 has shifted human behavior. According to Forbes, Covid has increased internet usage by 70%, and online streaming services by over 12%.  Instead of going to stores to shop or the movies for a night out, consumers are shopping online and using apps to stream movies.

It’s about bringing your product to the consumer instead of having the consumer come to you. This is where UX software and apps thrive. They’re not about trying to get a consumer to a specific place. They’re about making everything as easy as possible for the product to come to you.

But it goes beyond that. Consumers are spending significantly more time at home and are using apps like Zoom, Facebook, and Skype to connect with friends and family.

This leads to more consumers on the Internet throughout more of the day and more ways to reach them. Even better from a UX software and apps standpoint, it’s forcing entirely new consumers to the web.

Many of these consumers are technologically illiterate, so the easier it is to navigate the app or software, the better. It’s a golden age for UX software and apps.

How to Hire the Right Specialists

If you’re serious about investing in your UX software or apps, you need to find the right specialists. Hiring the right developers the first time can save you hours of frustration and tons of money.

But where can you find a qualified developer that will take the time to put your product over the top? While there are tons of great choices out there, freelance marketplaces are a choice, according to Taso du Val, CEO of Toptal: “the reason that we are able to do that is that we actually have a lot of process and domain expertise internally to be able to vet those talents, whether it’s in finance or software development, to ensure that that person before we send them to you, is the perfect match.”

Tech is the Future – With or Without COVID

Tech has slowly been taking over just about every industry for years. COVID-19 only hastened the transition. It’s because of this that you don’t have to worry about new UX software or apps going out of style once we’ve finally beaten this pandemic.

COVID-19 is unique because older generations have more of an incentive to switch to mobile apps and software to meet their daily needs.

This benefits UX software and apps in two ways. First, it brings along a market that has long been dragging its feet into the fray. Second, older generations benefit the most from software and apps that are more user-friendly. It’s a win-win for UX software and apps.

The better the UX software and apps, the more likely they will be to succeed. Whether you’re looking to invest in your own business or get into a new career, UX software and apps aren’t going anywhere.

It’s why major corporations have been investing in their mobile apps and software for years, and those that invested more had those dividends pay off sooner than expected once COVID-19 hit.

It is very clear that the new age of social distancing has changed the way business is done, and as the market is connected more than ever, it is time to maximize your social media management to reach out to them.

Invest, Invest, Invest!

If you’ve got a business or product that you’re trying to take to the next level – UX software and apps are undoubtedly the way to go. Even if a vaccine for COVID-19 is right around the corner and solves the pandemic woe, the world has shifted to a tech-centric model for good.

As the older generation learns and realizes how easy it is to use some of these programs and apps, they’re likely never to go back. Even if they do, the younger generation is making up more of the population every day.

If you want to compete for the upcoming generation, you need to do it through software and apps. Of course, the more user friendly the app, the more successful you’ll be! It’s why UX software and apps are the way of the future.

It’s beyond maximizing profits; it’s a necessity to keep afloat in a changing world. The good news is that once you make the transition, you can see profits like never before.

Summary

While COVID-19 has wreaked havoc on just about every industry, those that have learned how to adapt are starting to overcome its worst effects.

Both large and small companies are learning what those in the industry have known for years – UX software and apps will dominate the market in the 21st century. But don’t lose faith if you’re late to the party! Take the time now to catch up and take your business over the top!

 

Pay Attention to These SEO Trends in 2020

The online journey begins with that first click on the search engine. In fact, a whopping 93% of online activity, whether it involves shopping, researching, or communicating, begins with this online tool that has changed the information technology landscape.

SEO plays an extremely vital role in catching the attention of the 239 million search engine users around the world. By following the correct SEO Guide, it can drive about 15% conversion rate compared to direct mail or print ads, which only generate about 2% conversion.

Effective SEO goes beyond proper keyword placement or optimization for mobile users. With the dynamic search engine algorithms and ever-changing web landscape, SEO specialists must always be on their toes and keep with the latest trends.

The following SEO Guide will walk you through the complex framework of Google and other search engines. By applying these SEO practices, you are well on your way to becoming more competitive on the world wide web.

  1. Snippets Dominate More Search Clicks

Google provides plenty of opportunities for marketers to get the top spot in the search engine result pages (SERP). There are map listings, various ad formats, and Knowledge Graph boxes, among many others. But one tactic that significantly increases the chances that your page will be like a beacon to the users is featured snippets.

Snippets, a search result in Google, features information that quickly answers a user’s questions and always goes to the top of the page. This information is highlighted inside a box, making it easier for users to focus their attention on them. It is an excellent way to prevail on SERPs since it gives quick answers to the user’s queries and drives them to click on your content.

  1. Artificial Intelligence

Recent studies show that 80% of marketers who applied artificial intelligence in their marketing strategies have reported beneficial results in their companies. It is now fast becoming a critical element in the marketing efforts of today’s businesses.

AI significantly contributes to how a company collects appropriate insights that they can use in formulating marketing strategies. It automatically determines the best channels that will allow you to bring your message to your target audience effectively.

Today’s generation of internet users appreciates personalized solutions and automated processes for a more streamlined internet experience. With the use of AI, companies can create content that is tailor-fit for the needs and interests of the users.

  1. Websites Optimize for Voice Search

According to Google CEO Sundar Pichai, one-fifth of searches across all devices are voice searches. Surprisingly, users who use voice search comprise not only teenagers but of people from all age groups as well. This is an excellent opportunity to improve the user experience of a vast market.

To effectively use voice technology for SEO, marketers need to consider semantics in all questions. They must bear in mind that a voice search and a typed search are different. So, it would be a smart move to gather as much information on the kinds of queries people ask in relation to the keyword.

  1. Google is Heavily Invested in Using Entities Structured Data

Entities refer to a concept or a thing that is unique, singular, distinguishable, and well-defined. They do not necessarily need to be something physical, but they can also be a date, color, or idea.

Always consider how Google understands all the entities present on your website. Implement structured data that is consistent with how it appears on the search result page and how Google analyzes your content. SEO and the readers will surely benefit from mark-up data and entity-related keywords.

  1. Entity and Knowledge Graph Optimization

It is now possible to enhance a brand’s online visibility by providing users with pertinent information about your business, giving users an equally great experience while searching through Google’s Knowledge Graphs.

It is a tool that collects all facts about places, people, and things and uses them to create interrelated search results. These are then presented not only as links but useful answers as well. It aligns with Google’s goal of organizing the deluge of information while allowing users to access them anytime, anywhere.

  1. We Have Yet to See the Biggest Changes in Visual Image Search

Visual search is slowly emerging as a tool that will soon change the way people obtain information online. There may be no significant changes yet, unlike the progression of voice search, but businesses are geared towards focusing on visual search.

At present, SEO is making use of visual search through image optimization, schema mark-up, and metadata. The last two are essential for SEO in visual search. With minimal text that may be used in the future, these data will be the only sources of information that will make search engines work.

  1. E-A-T Doesn’t Apply to Every Site- But It Still Matters

The acronym E-A-T which stands for expertise, authority, and trustworthiness, has been a buzzword in the SEO world for quite some time now. Google is now concerned about the integrity of data and how it could affect the welfare of the user. It is not about just churning out just good content anymore. Content needs to be verified as accurate to get to the top spot.

While E-A-T may be vital for medical or financial websites, also known as Your Money Your Life (YMYL) site, it does not apply to all content. Sites about hobbies and lifestyles, such as those that discuss photography or games, do not need an expert’s point of view. It does not need to follow the E-A-T guidelines strictly to rank.

  1. Topics and Semantics Over Keywords

Gone are the days when keywords alone are the driving force of content. For an effective SEO strategy, semantics now play a huge role in making the voice of their website stand out from the millions of keywords in the world wide web. Various interpretations of the words are now being used and are utilized for semantic search optimization, synonym creation, and semantic themes.

On the other hand, a Topic Cluster Strategy focuses on a range of essential topics instead of keywords. The goal is to publish lesser content but with meatier information that is beneficial to the readers.

  1. SERPs will Continue to Evolve

SERP will remain to be a dynamic element of SEO and content marketing strategies for most businesses. It will continue to have a significant impact on campaigns since it significantly influences how users interact with branded content. SERP will become a treasure trove of information even before a user clicks on any link. Google will be adding more features that will provide users information at a glance. It is crucial to formulate SEO strategies that will still allow searchers to visit your site.

  1. Mobile SEO

Statistics show that there are now far more mobile searches than desktop searches, and the gap is continuously widening. Most of your business’ target audience are using their mobile devices to search on the go. Google is now utilizing a mobile-first index so that an effective mobile SEO will give your website a higher search engine ranking.

Conclusion

SEO is an ever-changing online marketing strategy that marketers and specialists need to always watch out for. The start of this year signals new trends that can boost your website to the top of each search. Arming yourself with new SEO strategies will set you up for a higher conversion rate and will set your business apart from the online crowd.

 

8 Top Must-Use Tools To Boost Your Web Development Workflow

The web development workflow consists of things right from information gathering, planning, content writing, designing with the help of website builder tool, content assembly, coding, testing & review, etc.

Web development is a huge work and many teams work together to accomplish the act. In such a scenario, it uses many tools that can boost its working efficiency.

As such there are many categories of tools such as:

  • Javascript Libraries
  • Frontend frameworks
  • Web application frameworks
  • Task runners
  • Languages/platforms
  • Databases
  • CSS preprocessors
  • Code editors
  • Markdown editors
  • Git services
  • Web servers
  • API tools
  • Local development tools
  • Collaboration tools
  • Web site speed tools
  • Website development communities
  • Website development newsletters

 

Each of the categories can be further subdivided into sub-categories. In this article, we will discuss API tools and collaboration tools used in web development. It is with the help of these tools that teams can stay in touch with each other and collaborate in a better way even if they are not sharing the same location.

Slack

With this tool, you can create channels so that you can discuss different aspects of the same project. Every single message is indexed which makes it easy to recover it for later reference. It eliminates the need to have a different chat group for every single topic. There is a flexibility to add the third-party tools to it or else develop your own API. It can be used for internal purposes as well as for communities at large. It is possible to set reminders, schedule meetings on this app eliminating the need for different programs. It offers a free plan and the user has the ability to subscribe. Once subscribed, you can search for all messages.

Trello

It is a project management tool that can manage up to 10 members. It is a free application and can be used in a variety of ways for managing workflows. Just imagine how difficult it would be for a sole proprietor to call each and every employee and assign him the task and also to keep track of the tasks which are completed. Trello can be used by a person who is in charge of multiple tasks. He can add the employees and prepare separate boards for them to assign them activities. For eg, you can have separate boards for content writers, SEO, web developers, etc. In each board, you can have a set of employees and assign them tasks. Boards in Trello are similar to the departments in an organization. It is possible to access the board to which you belong. But in an organization, many things depend on one another. A content writer might want to refer some article for SEO, in that case, there is a facility to add the member to it so that the concerned person gets a notification about it. You can use different colors for different boards for easy recognition and even labels of different colors are available for ease of use. To assign a task to someone you just to add a card, add labels, tag members if you wish and can move a card by dragging and dropping it once the task is accomplished.

Redash

Redash is an open-source tool built for teams to query, visualize and collaborate. It works with any data source you might need and facilitates to raise a query from anywhere. It can be integrated with MySQL, PostgreSQL, MongoDB, ElasticSearch and much more. It can be integrated with Slack so that you don’t need to see your dashboard daily. You can continue to stay on the Slack group and stay updated.

Zapier

If you want a tool that can push data from Facebook to Google spreadsheets then Zapier would be the best option for you. Zapier makes the task easy by integrating more than 2000 apps. It is possible to create automated processes and workflows which can save time and no coding is required, which is a plus point. With Zapier you can easily create Trello card from Google responses. No need to see every response manually and feed the same to your computer. So if you want to avoid redundant development projects, bugs try using Zapier.

Draw.io

It is one of the free sketch tools available which allows you to edit and open a diagram created by anyone if you have permission for doing that. It is a great tool for prototyping, mock-ups and architecture design. Draw.io offers many components for easy insertion into the sketch-like flow charts, Venn diagram, charts, etc

All-In-One Messenger

In the digital age, we often use different apps for different purposes and for different people. It includes 46 applications ranging from WhatsApp, Twitter to Skype and Google mail. As a user, we might not be using all of the 46 apps but I am sure each one of us uses at least 5 to 6 different apps. In such a case, keeping track of all apps, getting notifications and downloading them on a device becomes a tiresome task. Rather than that by downloading this single app, the user can get the benefit of all apps and get notified whenever required.

BitBucket

It is yet another collaboration tool similar to Github. The only difference is that it offers five repositories free. BitBucket can be mainly used to control and manage the code versions. Also, if you are a kind of organization that has multiple departments then you can add this tool in your list. It will easily integrate with third-party tools for code inspection. It easily integrates with the Slack tool and makes it super easy for the user just to push the tasks or notifications. It also integrates with Trello, Jira Software, Confluence, and Bamboo. The amazing feature of this app is the ‘code aware search for BigBucket cloud’. It is especially useful to the teams who have large code bases or many repos. The only point of caution is that if you want to add private code repositories beyond five collaborators then you need to purchase a paid plan.

Postman

Testing the APIs developed by others might not be always possible. So also, the APIs require collaboration between the producer and the consumer. Consumers need it to stay updated on the changes made whereas producers need it as feedback from the consumers. There had to be someone to fill this gap and the Postman tool exactly serves this purpose. This tool is free for the solo developers, but for team collaboration you need a paid plan.

CONCLUSION:

So depending on your need you can decide which tool will suit your organization. Please let us know if you ever need any assistance in setting up these platforms and we can help!

 

Author’s Bio:


I’m Chris Wagner, Head of Content @ HostingPill. I regularly write about Hosting, Web servers and WordPress. I have more than 9 years Industry experience.

Importance of Web Application Development For Marketers

Have you ever been worried about a better market sale for your products or services? Do you have a master plan for the business you want but worry about numerous clientele? Do you feel like your business is not going to reach the top or you won’t be able to conduct your A-game? Well my friend, you need not worry now because we are here to provide you with astonishing ideas in regard to good marketing of your business and help you achieve your career goal faster and simpler through good quality internet marketing with the help of Link Fire SEO which is the most reliable source to assist the marketing agencies in advertising the products to target people and acquire their attention.

INTRODUCTION TO WEB APPLICATIONS: 

It cannot be denied that today’s trade and business world has become very advanced, modern and technical where people come up with new and innovative ideas to sell their products and services and build strong clientele and good customer support. The biggest technology that is used today to sell any kind of content or commodity is the internet. Almost every person alive today has access to the internet to acquire knowledge about anything they require to find out. From selling a handbag to constructing a building, everything is advertised on the internet to attract the clients and make vast sales. In all these marketing strategies, web applications subject to good Link Fire SEO package play a vital role.

In case you’re wondering what a web application is, let me get you familiarized with it. A web application is simply a software program which is developed in order to put up the business on the internet, help people get aware of the objective of the business and convince them to buy and utilize the products and services offered to them. Most of the transactions and activities today take place with the help of websites and applications that are made for a specific purpose which is to reach the goal of maintaining good quality marketing for the business and here is where the marketers play a vital role in marketing your products in the market for a strong and positive response of the customers.

Web applications, especially the ones which are set up with the help of Link Fire SEO, not only help you advertise your business products but also makes your work famous among the market competencies where you are recognized as a competitive marketer.

MAINTAINING AN ADVANCED WEB APPLICATION: 

Many people do target at developing a web application for a progressive sale, but some of them do not consider or focus on actually maintaining an exceptional, remarkable and consistently evolving webpage or site which will consistently maintain the attention of customers. Hence the marketing agencies give their best shot at identifying the nature of the goods and having them displayed in the world. For this purpose, they usually distribute their world load with Link Fire SEO that provides unique ideas regarding making your webpage visible to all and to bless your site with best ratings in order to attract as many people as possible.

I am pretty sure that you being the owner of a business would want your website to pop up as soon as someone enters info similar to your product range. That’s when the need for a Link Fire SEO comes into play. It not only strengthens your marketing channel but also gives your application the high-rate kick that it needs to compete in the market business. Hence hiring a professional web application development company will ensure that you haven’t missed out on any of these important factors:

  1. Identification of nature: they understand the nature of the product you want to sell and help in maintaining that kind of a web application that would transfer the details to the consumers through a detailed plan
  2. The detailed plan: the plan would be drawn by the marketing agency to familiarize the people with each and every commodity of service being offered to the people to give them a better understanding and a convenient way to analyze your products.
  3. Maintenance of the application and high ranking: the most important thing is to maintain the web application and the ranking of your website. Hence, Link Fire SEO sets up such a database that would shoot the ranking of your web application higher and make it visible to all the people to help your business rise up and meet the level of fame that it needs to sell the products.

CONCLUSION: 

Therefore, be the champion of your game and utilize these amazing services of Link Fire SEO for your web application today and get excited for an amazing journey of marketing your hard work to the public. Maintain a large clientele and make huge profits by selling your products and services out there. You do not need to worry about the advertising strategies anymore as Link Fire SEO is here to help you. Just focus on maintaining the quality of your business, and you will never fall short on having a famous, paramount and business of a quality that would fit in perfectly into the advanced trading world today.