Tips for Creating a Great Website for Your Small Business

Do you run a small business or want to start one? If so, you might be thinking about creating a website to help market your company and increase sales. But before you start building a website, it’s important to make sure you’re not wasting your time and money by creating a site that won’t help you achieve your goals. To create a great website for your business, check out these tips presented by Designweb Louisville.

Tips on Designing Your Site

Designing your website is important. Even if your site gets 10,000 hits per day — if people don’t like the design they won’t come back. A successful business website needs to be clean and uncluttered so visitors can find what they want quickly and easily. Here are some simple steps you can take to design your website successfully:

  • Have clear calls to action (CTA)
  • Use consistent styling and colors
  • Make navigating your website easy
  • Make forms clear and easy to fill in
  • Making it accessible to those with disabilities
  • Provide a search function

Optimizing for Search Engines

The most important secret of all is search engine optimization (SEO), particularly if you’re running an e-commerce site or your business depends on traffic via search engines. Optimizing involves spending some time working out what keywords people are typing into Google to find products like yours, and making sure those keywords are used within your website. Search engines look at these words as signals of relevance, so they’ll send more visitors your way if they pick up on them.

Tracking Your Progress With Analytics

Once you’ve created your website, make sure you’re tracking its progress with analytics. If people aren’t coming back to your site and you don’t know why, then it will be almost impossible to make improvements. Using analytics allows you to focus on results that matter rather than guessing at what those results might be.

User Experience and Customer-Focused Content

A website doesn’t need to be flashy or complicated. In fact, you’ll get more traffic and more conversions if your site is uncomplicated and easy to use. The best way to optimize for user experience is to create customer-focused content: short, powerful descriptions of what you do and how you can help customers. When possible, include examples of work you’ve done so prospects can see your creativity in action.

Different Professionals You Can Hire

The right web development company can develop or redesign a website with branding colors and styles consistent with your identity. They can also ensure your website is fast, secure, and optimized. Finding an expert is as easy as using a good job board. If you need help with marketing your business in Crestwood, KY, there are professionals who can handle everything from content creation to social media management. If you do a search for “average cost freelance web developer,” you’ll find that they cost between $15 and $30 per hour, but you can expect to pay more depending on their skills and experience.

Knowledge is Power

Knowledge is power when creating a great website, and knowing what steps have worked for other small businesses in your industry can help point you in the right direction. Be sure to visit Designweb Louisville for help with business website development.

Author Bio

Eva Benoit specializes in helping professionals with stress and anxiety but welcomes working with people from all walks of life. She works with her clients to discover and explore avenues that will bring them balance, peace, and improved overall well-being that can last a lifetime. 

How to Design the Perfect Portfolio Page to Best Represent Your Brand’s Quality

One of the best ways to attract new clients is showing them your top projects. Your website portfolio page is your chance to highlight your expertise in specific areas. You can use it to stand out from the competition and make a strong impression so they remember you when they are ready to hire someone.

According to Internet Live Stats, there are approximately 1.86 billion websites online. However, not all are active and some park on top of other domains. Still, you’re competing with a lot of noise to get your portfolio page noticed. People have many options on where to spend their time. Make your page interesting enough that they want to devote some of their day there.

What is the secret ingredient that makes one portfolio page stand out from another? You must grab attention, showcase the wide scope of your work and instill the idea your brand is high quality all with a few photos and text. Here are the steps to achieving the perfect online presence.

1. Choose Your Best Work

Selecting only the photos highlighting the top quality work you do might seem like a no-brainer. However, it’s easy to hone in on the project you completed and not realize the photos don’t truly do it justice. Your portfolio is about more than just great projects. It must encompass great pictures to highlight your abilities.

Make sure any photos you use clearly show the before and after of your work. Take the time to invest in photo editing and excellent equipment so your images aren’t filled with shadows and poor lighting. Select only the best images.

Ronald L. Receveur, DDS offers dental implants. They showcase their best work in their “Smile Gallery.” You can scroll through the different images to see the beautiful smiles they’ve created.

Something they add to their portfolio page that works particularly well is a link to patient testimonials. Click on any video to hear more about what their service did for the person and get a glimpse of what their smile looks like in real life.

2. Add Trust Factors

When people land on your page, they have no reason to trust you. Even if a friend or family member referred them, they’ve not done business with you before. You must show them you can be trusted. You can add several trust factors to your portfolio page to show you’re honest.

In addition to reviews and testimonials, make your contact information easy to find. People want to know they can get in touch if something goes wrong after their purchase. Add any organizations you belong to, such as professional trade associations or the Better Business Bureau.

3. Utilize Case Studies

There may be times when you have a particularly challenging task to complete. Highlighting how you were able to overcome difficulties shows clients you don’t stop until you find the right solution. Case studies give you an opportunity to share photos of the finished project, but also dig deeper into the story behind the job.

Illuminated Integration shares the details of a job they did for Otterbein Church. The task was to convert a gymnasium into a church sanctuary. They had to figure out how to create a welcoming atmosphere that suited the needs of a large, modern church. The company worked on lighting, acoustics, audio, video, curtains and atmospheric controls.

4. Tell Them Who You Are

In the midst of sharing stories about your projects, make sure you show potential clients who you are. While telling customer stories, tell your own story. What do you stand for? What is at the core of why you do the work you do?

At a minimum, include a short about section and a link to more details. Your portfolio page is an excellent location to share a video about your brand story.

5. Share the Details

Your portfolio is about more than just the finished product of your hard work. People want to know you understand the steps involved in getting from Point A to Point B. You must tell a story as you share examples of your work. What was particularly challenging about the job? How is it unique from other projects of a similar nature? Show off your expertise.

Walnut Ridge Landscape Design shares their three-dimensional plan for the space next to a photograph of the finished project. By showing site visitors their concept, they prove they can come up with a plan and bring it to life.

6. Include a Call to Action (CTA)

You might not naturally place a CTA button on your portfolio page, but the goal of the page is to seek new leads. When someone views your images, the ideal result will be they want to hire you.

Make your CTA easy to find. Ideally, you’ll include a link near the top of the page offering a free consultation or quote. Some people will click the button right away and others will spend time perusing your portfolio, so you may want to add a second button under your gallery or to the side.

Try different placements until you find the one your users respond best to. Conduct split testing, adjust the wording, try different colors and keep tweaking until you’re satisfied with your conversion rates.

Quality Over Quantity

Your photos are the face of your brand online. It’s better to have a few high-quality images taken by a professional photographer than a ton of pictures with fuzzy focus or dark shadows. Ideally, you’ll choose a wide range of projects so you can showcase your abilities, but don’t be afraid to limit yourself until you have the right ones to prove your worth as a business.

Eleanor Hecks is editor-in-chief at Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.