5 Ways to Streamline App Development

The app market is booming. The building, deploying, and marketing of your app is a great investment — if you have the right tools and if after that, you promote your app on social media. For example, there are companies such as Growthoid.com user ratings that can help you increase the number of your social media followers. Thus, more and more people will find out about your recently launched app. 

Streamlining the app development process is about approaching the process with an open mind and a lot of research. 

Too many app developers today face structural and organizational challenges that prevent them from creating their best work. 

Here are five ways to streamline your app development processes:

1. Use agile principles

Building software can be quite a daunting endeavor. It’s important to have some of Agile’s best guiding principles to help you cut costs and improve your team’s effectiveness.

Additionally, getting the most out of your developers is much simpler with the agile method where constant communication and cooperation guarantees that everyone gets involved. The platform you choose to use will also greatly affect the app’s performance. 

Some important agile principles are:

  • Product-based progress 
  • Simplicity is paramount
  • The customer always comes first
  • Improvements are made each cycle (cyclical design vs waterfall or cascading design)

2. Choose a feature-loaded platform

There are several platforms like Ionic and BuildFire that make creating apps a simple process and take out a lot of the menial coding that would simply slow down development. 

Larger teams may be more willing to create from scratch but even though it is not recommended due to these services making life so much easier. 

Try platforms like:

  • Ionic
  • BuildFire
  • BuildBox
  • Android Studio
  • Xcode

3. Leverage UX consultancy

UX consultants are indispensable assets for any app development team as they can accurately assess the experience of the app as a whole. Unfortunately, there are many great ideas hidden behind a gauntlet of bad taste and poor execution. 

Avoiding these pitfalls is as simple as consulting with a UX professional who will give you the tips you need to make your app a truly enjoyable experience. 

UX consultants can help awesome mobile developers get:

  • Better screens
  • Optimized ease of use
  • Effective test cases

4. Tweak based on user feedback

Even though it may feel like an uncomfortable endeavor you should always be open to feedback and ask for it as much as possible. Feedback Is the only way companies know if they have developed a star or a dud. 

That is why it is so integral that you test your product’s vision and design before committing to a final product. 

App development teams that are open to tweaking will almost always find success because they will always be seeking improvement. 

Update your app continuously instead of holding on to an app shy of perfection:

5. Automate testing

Developers should also use their fair share of automation tools to get the job done in a great time and with incredible precision. Developers can use automated applications that will accurately assess the responsiveness of the app while testing their technical features. 

App developers now can test on-demand allowing for a constant cycle of testing and improving that will result in a perfect product and a highly skilled development team, which will help a business thrive. 

Developers can also use automation for some app-related technologies like marketing and organizing to make the entire experience less stressful without being less fulfilling.

One of the first things to pinpoint for improving the process is the management style of the app development team. If on small teams of developers the agile method works wonderfully as it helps developers feel connected and heard without the draconian overhead of constant management. 

Agile is much more focused on making the product the best that it can be for the client or market without sacrificing developers or losing ideas. 

Many app development teams will begin to steamroll ahead without much thought often leaving behind a slew of ideas that may have improved the product immensely. Using the agile method will also allow the product to flourish naturally as its development should respond to certain market changes or client demands. 

Applications are built on ideas and services that could genuinely help someone and no amount of tedium should stand in the way of a great idea. 

6 Key Components of an Effective B2M Website

A business to many (B2M) website must serve multiple functions and reach two distinct audience types. Juggling the different users and meeting their needs isn’t easy, but it can be done quite effectively with a little forethought and tweaking.

According to Internet Live Stats, there are 1.87 billion websites in the world. While they aren’t all active at the same time, and some simply park on top of other domains, you’re still competing for customer attention with a ton of other pages. Spending a little time on site renovations will pay off with more sales.

However, what works for one business model may not work for the next. The needs of your buyer personas are unique to your industry and perhaps even your company. How can you ensure your B2M website is effective for your users?

1. Find Common Elements

What are some of the needs and values your business and consumer customers share? Perhaps they both like quality products that stand the test of time. Maybe they have a need for speed. Perhaps you solve a similar pain point for both, but on different scales? Look for the similarities and showcase them on the main pages of your site. Think about the values all your customers care about.

When you land on the Chase.com website, you’ll see an option for personal or business options. As you browse through different offers, such as checking or savings, you’ll see a comparison of different types of banking accounts. Since many B2B clients might also want a personal account, shifting back and forth between the options is a matter of clicking a tab at the top of the page.

2. Segment Your Audience

How well does your navigation work to get your users to the section related to their needs? When serving both consumers and other businesses, it requires a smart and streamlined navigation to get the user from Point A to Point B without any detours.

Consider separating your site into two parts or more. When people land on your home page, do you direct them to the next step or do they feel lost? If you aren’t sure, hire some testers to go through your site and point out any weaknesses.

3. Choose Relevant Images

Be cautious not to focus on photos of only one type of work you do. If you serve consumers and businesses, your images should reflect how you help both. If you direct someone to a page specifically for companies, you would focus on pictures to relate your ability. However, if the page serves both B2C and B2B, you must mix things up.

Note how ADCO Garage Doors highlight images of modern homes, traditional homes and commercial spaces. By varying the photographs, they show they’re capable of a wide range of styles and options. The landing page speaks both to homeowners and business owners.

4. Check Your Headlines

The first impression a user has of your site is often via the headings. When they do a search, they’ll see your heading in the SERPs. They’ll also see it when they click and land on your page.

Do your headlines effectively pull in both consumers and businesses? How can you tweak them to make them work better for all your buyer personas? If you separate your site into pages for both B2C and B2B, then you should have varied headlines for each.

5. Revamp Your CTAs

Does your CTA make sense for both segments of your buying audience? If not, either separate out the landing pages further or tweak your CTAs. Run the words, color, placement and size of button through the filer of your buyer personas.

You may need to adjust the language or colors to better meet the psychographic profile of each customer type. Don’t be afraid to segment your pages even more if it means you can create a more personalized experience for your users.

Lamps Plus serves both commercial spaces and homes. Rather than trying to come up with separate CTAs for the landing page, they create a bright box to highlight a current sale and invite all users to “Shop Sale.”

Business owners and consumers want to save money on shipping and costs, so the CTA works for all segments of their audience. They get a bit more specific on product pages, depending on the offer.

6. Study Heat Maps and Traffic Patterns

What do users do when they actually land on your page? You can track the journey of a business owner as they stop by your home page, click on the business section and move through your site. Where do they linger? Is there a point where the majority bounce away? What can you improve?

Once you know where users linger and convert into customers, it’s easier to repeat those elements and delete clutter that isn’t serving your needs.

Experiment and Test

Every effective B2M website has some of the components above, but what works best for your site is dependent on your individual customers. Try different tactics and test each one via A/B or multivariate testing to see what performs for your business.

Try different colors, segments, language and images. Offer incentives to entice people to sign up for your mailing list. Experiment and see what works best. Once you have an idea, it’s much easier to repeat those efforts and grow your business into a B2M powerhouse.

Eleanor Hecks is editor-in-chief at Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.

How to Design a User-Focused Hero Image

A hero image should grab the attention of site visitors instantly. However, it’s easy to get so caught up in using beautiful images and grabbing attention you forget to make sure the photos are user-focused. Each hero shot should serve a specific purpose and meet customers’ needs.

According to Netcraft, the number of websites is constantly in flux. The billions of domain names don’t truly reflect how many live websites there are at any given moment. For example, the internet gained 6.28 million sites in May 2021, but also lost 4.87 million domains.

If you want to be certain your hero image hits on all the points needed for a potential customer landing on your website, follow the tips below to ensure you’re selecting the right layout and options for your users.

1. Show the Product

One of the top ways to focus on users is by using your hero image to highlight the product site visitors want to see. If you’re an e-commerce store, you’ll need to choose a category or share new arrivals.

On the other hand, if you sell a service, you can show the product in action or offer a before and after side-by-side. Think about what you’d most want to see if you were the customer. Put yourself in the user’s shoes.

Ditto Residential is a real estate firm with a focus on revamping and creating healthy, beautiful spaces. To show some of what they offer, they use a hero shot of one of their luxury living spaces. The photo helps people see their overall design concept and get a feel for the light airy look to their style.

Another advantage to the placement of their hero image is they can swap out the look for one of their other properties. If they notice a sudden uptick in consumers looking for larger homes, they might highlight an airy space, for example.

2. Choose Stellar Typography

Your hero image should capture the user’s imagination, but you also need to think through the headlines and other details on your page. To enhance the user experience (UX), choose a color and font size that stands out from the background.

Choose the hero image that allows your text to show up. You may want to overlay a solid transparent color over the entire photograph or choose a different picture with some darker or lighter areas where text will pop.

3. Gain User Trust

Your hero image can go a long way toward showing you’re knowledgeable and trustworthy. Choose an image if your technicians in the field or some other expert insight no one else provides. When people think about your product or service, you want to be seen as the go-to authority.

D.E. Gemmill chose an image of their traffic control marking experts hard at work. The employees look capable and the photo also highlights the brand’s equipment. The truck moves off to the left of the screen, creating a sense of motion and work ethic.

4. Choose High Quality Images

You may know the exact photograph you’d like to use, but when you blow it up to full screen width, it’s a bit fuzzy. Always choose sharp, high-quality photos over anything else. You may need to reshoot the photo in a higher resolution, or go with a completely different selection.

At the same time, you must optimize pictures so your site loads as quickly as possible. Use a high resolution, but compress the image. Test your pages load times to ensure your speed is up to par.

5. Add a Video

A still shot grabs interest, but a video hero image tells an entire story. You can share moments of action, inspire users with what they might gain from a product and set a unique tone for your site.

As with any image you choose, make sure the footage is relevant to your industry and your business in particular. Ideally, you’ll hire a videographer to shoot and edit a clip to use in the background of your website’s header.

Ag America offers lending to farmers. They take a moment to highlight some of the hard work farmers do in a day, showing tractors, a farmer walking the field and a close look at crops. Their target audience will see they understand the business at hand and be much more likely to trust the company with their business.

6. Remember the CTA

Your call to action button (CTA) must stand out against the hero image. You can choose the most interesting photograph in the world but if you don’t ask users to take the next step, you risk losing them to the competition.

First, your CTA button should be a color varying from the rest of your color palette. Many companies use a vivid orange, red, blue or green for their CTAs. Second, you should tweak the size, position and language on your button to see what performs best with your target audience.

Test and Retest

Try different images, headlines and CTAs on your website. Conduct split testing to see what performs best with your audience. Even a change of the wording on your CTA can make a difference in your conversion rates.

Try different options and test after each change. Over time, you’ll find the perfect selection for your users. If you want your site visitors to respond with action, you must tweak every tiny aspect of your page, starting with your hero image and moving on to what sits atop it.

Eleanor Hecks is editor-in-chief at Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.

5 Winning Strategies: Amazing App Design

Designing an app is a far more precarious endeavor than it was some years ago. The design of an app relays its purpose and identifies a marketable target audience. However, you could have the technical and aesthetic design down to a science and still come up with a dud.

Creating a hit every time is unlikely but creating successful apps consistently and also a powerful personal brand for a company’s leaders can be accomplished by following a few strategies.

  1. Study your customer

The first thing that any development company needs to do first is to study the customer. If an ideal target audience is already selected then you and your team should poll them for their reactions to the design. If your audience is unknown you can start identifying them by studying what the market dictates.

You can target the customers who download similar apps to your own or find which apps are drawing the most viewership and design accordingly. Regardless of the individual plan, it is vital that app companies understand their customers and what they want to see out of an app.

  1. Put UX design first

Mobile app developers must start making UX a more important part of the design process. All of the largest companies on the planet invest heavily into the user experience and all that it entails. Customers who feel as though they have been interacted with and engaged are more likely to provide patronage to your app.

UX is often misunderstood as a lesser technical craft that only concerns itself with the aesthetic. UX design is the totality of an application from open to close. Response times, custom deep links, and customer satisfaction are all important facets of the UX designer’s toolbox. An app with great UX design is an app that is created to make an impact on its audience.

  1. Learn from Agile developers

One of the biggest deterrents for software development companies is the management philosophy. Development environments that are too draconian or restrictive are likely to fall victim to any number of ailments that befall broken development teams.

The emphasis on teamwork helps all of the developers to stay focused and engaged while developing the app. No one wants to feel excluded or unheard and the agile method makes sure that not one of your developers goes unheeded.

  1. Ask users to help improve your product

Getting help from your audience while your app is in development will guarantee that your product finds success, even if it’s only with a few. To stay ahead of the game you will want to be as flexible as possible with your app and use email marketing as a way to get in touch with your audience and thus, get their feedback regarding your app.

The design of your app should always be up for review and if a better idea comes along then it is usually worthwhile to institute the change. This means that your team and their ideas should be flexible as well. An app that is designed well on the market has probably been through several iterations before it was released.

  1. Be flexible

Once development is settled under a specified plan then you will want to test the designs on your audience. Ask them to give you honest feedback so that your team may develop an app that is better suited to the market. There is no better person to tell you what needs to change than your customer.

Keeping your team flexible will guarantee that your product won’t ever be outdated or old hat. Most importantly, ask the experts in the field about their apps and their process for developing those apps. You can learn invaluable strategies from developers who have been through the rigamarole many times before.

Rather than hoping your team survives it may be all the better to initiate a new development philosophy. The agile method is one such philosophy that believes in open communication, constant improvement, and iterative app development.

Consult with professional UX designers, UI designers, and any other technical experts you can find to get ideas about how to make your app more appealing and marketable. Oftentimes, app developers simply need an outside voice to tell them where to aim next.

App developers who take full advantage of the resources available will undoubtedly find success. Creating an app with an amazing design is as simple as asking questions and always looking to improve.

Ways to Improve User Experience Through Web Design

Over the last few years, much has been said about user experience or UX, which, in a nutshell, pertains to how a user feels about using a product, application, service, or website.

For webmasters, the concept of UX just got real when Google announced that it would be an official ranking factor beginning in May 2021.

With Google rolling out page experience signals in ranking, it has become imperative for webmasters to ensure that people get nothing but the most helpful and enjoyable experience when visiting their sites.

So far, the best way to improve website UX is through web design. From boosting site speed to improving readability, here are some web design tweaks you can make to enhance the user experience.

Improve Page Speed

Internet users these days expect web pages to load in three seconds or less.

If loading your pages takes longer than that, they will likely bounce off to a website that loads faster.

If you’re not sure about your page speed, use Google’s Page Speed Tools.

As for web design tweaks that will help improve your page speed, some of the things you can do include optimizing your images and keeping the use of heavy graphics, custom fonts, and pop-ups to a minimum.

Make Website Navigation Easy

Bad website navigation can make a business lose customers. With the poor user experience that difficult-to-navigate sites provide their visitors, them bouncing off a website is understandable.

Website navigation needs to be easy to provide a good user experience. Some of the web design adjustments you can make to improve navigation include:

  • Making all navigational elements clickable
  • Featuring drop-down menus
  • Putting up a working search feature
  • Anchored navigation bars
  • Internal linking
  • Linking the logo back to the home page

Use The Power of White Space

Your website can offer a much better user experience if visitors find your content easy to read, and that is something that white space does very well.

Also referred to as a margin or negative space, white space gives your content a lot of breathing room, making it look more enticing to read than walls of text.

Aside from making pages more readable, white spaces also provide harmony and balance to your page. More importantly, white spaces make your calls to action (CTAs) stand out because the page no longer looks cluttered.

Keep the Design Clean

For a web designer, it’s easy to give in to the temptation of showing off their graphic design skills and end up with a website that’s practically begging for attention with the wanton use of animations, flashy colors, and other loud visual design elements.

Aside from slowing your website down, unnecessary visual elements also turn people off. In this day and age where minimalism is already a thing, keeping your web design simple and clean will always win people over.

Rid your web pages of unnecessary stuff, and you’ll have a much cleaner interface that will unfailingly enhance the user experience.

Make Mobile-friendliness A Priority

There are three billion smartphone users in the world today. Mobile users have long outnumbered desktop users, and they deserve every bit of effort you can make to make your pages look great on their devices.

Mobile users, in general, don’t relish the idea of pinching, zooming, scrolling sideways, or tapping on very tiny buttons of non-mobile-friendly sites. If your website forces them to do that on their devices, then you’re not providing them with an excellent user experience.

You can change that by switching to responsive web design, which will make your website adjust to the size of the screen people are using. Responsive web design gives mobile and desktop users alike an optimal browsing experience, which leads to a better UX.

These are just some of the ways you can enhance UX through web design. Partner with a reliable web design agency to make the necessary adjustments to your website design, and you’ll discover more ways to make the user experience even more remarkable for your visitors.

 

About the Author

Shawn Byrne is the founder and CEO of SEOPhoenix.net. Shawn started his career in I.T. troubleshooting workstations, servers and networks, then went on to doing SEO as a side project and quickly found success in ranking websites. It was easy for him to grasp not only the algorithms but also the technical side which most SEO strategists miss and neglect because of its complexities. SEO Phoenix then grew based on its own rankings and referrals.

 

How to Approach UX Software and Apps During the COVID Pandemic

It seems that COVID-19 has transformed every part of the world. While that’s true for most markets, the way users and investors approach UX software is just about the same.

It’s part of the reason why markets are bullish on companies that have robust technological platforms. While it’s not all rainbows and butterflies for every tech platform, the strength, stability, and growth of most platforms are undoubtedly signs of things to come.

But how do you approach UX software and apps in the current COVID pandemic, and where’s it all going when the dust settles? The answer might not be as complicated as you think.

It’s Still About Convenience

UX software, especially CRM software and apps took off in the first place because of the convenience factor. It’s everything UX stands for. It needs to look and feel natural, and of course, be extremely useful.

So, in a world where a global pandemic has limited human interactions, it’s no surprise that those with easy to navigate user-friendly software and apps are reaping the rewards.

UX Software and Apps are Taking Off During COVID

Experts tell us that we need to stay apart from people to help mitigate the spread of COVID-19. We’re still longing for that connectivity and a way to interact with the world and live our lives. UX software and apps have bridged those gaps and are gaining in popularity by the day.

But why exactly has UX software and apps taken off during COVID? A large part of it has to do with the way that COVID-19 has shifted human behavior. According to Forbes, Covid has increased internet usage by 70%, and online streaming services by over 12%.  Instead of going to stores to shop or the movies for a night out, consumers are shopping online and using apps to stream movies.

It’s about bringing your product to the consumer instead of having the consumer come to you. This is where UX software and apps thrive. They’re not about trying to get a consumer to a specific place. They’re about making everything as easy as possible for the product to come to you.

But it goes beyond that. Consumers are spending significantly more time at home and are using apps like Zoom, Facebook, and Skype to connect with friends and family.

This leads to more consumers on the Internet throughout more of the day and more ways to reach them. Even better from a UX software and apps standpoint, it’s forcing entirely new consumers to the web.

Many of these consumers are technologically illiterate, so the easier it is to navigate the app or software, the better. It’s a golden age for UX software and apps.

How to Hire the Right Specialists

If you’re serious about investing in your UX software or apps, you need to find the right specialists. Hiring the right developers the first time can save you hours of frustration and tons of money.

But where can you find a qualified developer that will take the time to put your product over the top? While there are tons of great choices out there, freelance marketplaces are a choice, according to Taso du Val, CEO of Toptal: “the reason that we are able to do that is that we actually have a lot of process and domain expertise internally to be able to vet those talents, whether it’s in finance or software development, to ensure that that person before we send them to you, is the perfect match.”

Tech is the Future – With or Without COVID

Tech has slowly been taking over just about every industry for years. COVID-19 only hastened the transition. It’s because of this that you don’t have to worry about new UX software or apps going out of style once we’ve finally beaten this pandemic.

COVID-19 is unique because older generations have more of an incentive to switch to mobile apps and software to meet their daily needs.

This benefits UX software and apps in two ways. First, it brings along a market that has long been dragging its feet into the fray. Second, older generations benefit the most from software and apps that are more user-friendly. It’s a win-win for UX software and apps.

The better the UX software and apps, the more likely they will be to succeed. Whether you’re looking to invest in your own business or get into a new career, UX software and apps aren’t going anywhere.

It’s why major corporations have been investing in their mobile apps and software for years, and those that invested more had those dividends pay off sooner than expected once COVID-19 hit.

It is very clear that the new age of social distancing has changed the way business is done, and as the market is connected more than ever, it is time to maximize your social media management to reach out to them.

Invest, Invest, Invest!

If you’ve got a business or product that you’re trying to take to the next level – UX software and apps are undoubtedly the way to go. Even if a vaccine for COVID-19 is right around the corner and solves the pandemic woe, the world has shifted to a tech-centric model for good.

As the older generation learns and realizes how easy it is to use some of these programs and apps, they’re likely never to go back. Even if they do, the younger generation is making up more of the population every day.

If you want to compete for the upcoming generation, you need to do it through software and apps. Of course, the more user friendly the app, the more successful you’ll be! It’s why UX software and apps are the way of the future.

It’s beyond maximizing profits; it’s a necessity to keep afloat in a changing world. The good news is that once you make the transition, you can see profits like never before.

Summary

While COVID-19 has wreaked havoc on just about every industry, those that have learned how to adapt are starting to overcome its worst effects.

Both large and small companies are learning what those in the industry have known for years – UX software and apps will dominate the market in the 21st century. But don’t lose faith if you’re late to the party! Take the time now to catch up and take your business over the top!

 

5 Easy Ways to Improve Traffic for Your Business Website

Most brick-and-mortar businesses nowadays are setting up their own websites to expand their audience reach and build an online presence. However, not every website is successful in driving traffic and conversions. It’s not just about putting your business website out there, but there are some strategies to be implemented for it to be considered a good one.
Having a poorly designed and uninviting website design with a tricky user interface is the quickest way to increase your bounce rate and repel relevant traffic. So how do you get people to notice your business in an infinite sea of digital content? Don’t worry. We’re here to help you rise above the noise by following some basic ideologies. These tips will help you gain authority, boost credibility, and drive traffic over time so you can hack your way to onto Google’s top search results.

  1. Implement Powerful Search Engine Optimization

    Optimizing your website for search engines has results that can be worthwhile in the long run. There’s no point in having a website if it doesn’t show up in search results; therefore, employing a strong SEO strategy is crucial for the success of your business website. To stand out amongst other competitors in the market, customers must be able to recognize you as a credible source of information. To make this happen, you must follow on-page SEO guidelines that help your website rank higher on search engines and direct more organic traffic. Other techniques include attaching quality backlinks, optimizing long-tail keywords, and local SEO.

  2. Leverage Social Media Platforms

    Today’s consumers always turn to social media to verify a brand’s credibility and check for any online presence. This means if you’re not on social media, now is the time to jump in on the trend and drive traffic to your website from these various channels. Social media networks like Instagram, Facebook, and Twitter are widely-popular amongst marketers as a tool for advertising and promotion of businesses. Now, Snapchat and the most-recent sensation, TikTok, have also become popular. Include your website link on all social media handles to drive traffic.
    Brands can share a variety of content on their social media pages and gauge the reactions and behaviors of followers to track the number of click-through rates. Social media is also a great way to connect and establish relationships with customers, so they know you value your followers and care for their opinion. Remember not to spam your audience; it’s all about strategically spreading out your posts, so you don’t appear pushy.

  3. Publish High-Quality Content

    The content you share on your website is what’s going to attract prospects to learn more about your brand. However, to attract the right customers, you must understand who your audience is and then create the kind of content they can’t resist clicking on. After a deep-dive into the background of your target customers and their search behaviors, you can get working on the content that goes on your website.

    A major contributing factor to any successful digital marketing strategy is publishing valuable content to turn visitors to customers. Focus on posting high-quality, keyword-rich, and relevant content on your website, so potential customers are persuaded to take action. When the content you post educates and informs visitors about something, they’re more inclined to return your website and spread the good word about your business. Posting quality content leads to a higher Google search result ranking, which in turn means more visibility for your business.

  4. Optimize Website for Mobile Users

    Gone are the days when people turned on their desktops to access the internet, now we can easily browse the web on our smartphones at any time. This is why businesses must ensure their websites are mobile-friendly. If you wish to drive unparalleled levels of traffic, then you need to prioritize mobile consumers and optimize your website for their usability. Create a mobile-friendly layout that appropriately displays content without having the user to pinch or zoom in to adjust the screen. Prospects that arrive at your website on a mobile device and have a positive user experience will consider your brand as a credible source of information and return regularly. Essentially, mobile-friendly websites result in higher conversion rates and more engagement.

  5. Improve User Interface

    Most website owners neglect the significance of user experience when developing their site. However, if your website ends up looking unattractive and faulty, it will only cause you to lose potential customers. When creating a website, appearance, and usability are one of the most important factors to take into consideration. One must place themselves in their audience’s shoes to acknowledge the kind of experience they wish to have when they land on a website.

    A website that is easy to use and visually appealing will lead to a lower bounce rate and generate abundant positive impressions. The easier it is for visitors to navigate and find valuable information, the higher the likelihood of them staying on your website and exploring other pages. Some other elements that are responsible for ensuring good experience include:

    • Loading time

      The last thing a user needs is to wait 10 seconds for a website to load. There is nothing more frustrating than slow-loading pages, and most visitors leave after a 5-second time-window frame. Make sure that your webpages are optimized for speed. The faster the sites, the happier the users and higher the chances of them browsing more pages on your site. Google’s search algorithm is also more likely to direct users to websites that load instantly, so work on speeding up your business website to drive traffic.

    • Responsiveness

      Nowadays, people use different devices to browse the web. Ensure that your website is responsive regardless of the device your visitors are using. If they have to excessively scroll or adjust the screen size to fit their screen, then they’re more likely to leave than stick around.

In Summary

Running a good website requires constant maintenance, optimization, and patience, but once you’ve set up a strong foundation, it does all the work for you. It’s not about going big, even small yet significant changes can make all the difference in ROI and bring more exposure to your business. As more and more organizations make the shift towards digital marketing, the requirement for improved strategies to drive elevated organic traffic has increased.

Author Bio:
Shaheryar provides ghostwriting and copywriting services. His educational background in the technical field and business studies helps him in tackling topics ranging from career and business productivity to web development and digital marketing. He occasionally writes articles for Dynamologic Solutions.

How to Combine Fonts to Increase Your Messages Impact

Designers aren’t the only ones who need to understand how to combine fonts to make an impact. As a marketer, you’ll need this skill as well. After all, you can’t bring on a designer each time you create a new blog post, article, or social media content. Instead, you’ll need to be able to create attractive, attention-grabbing content. The artful use of font combinations is part of this. Here are some tips for using different fonts to make more impactful content.

Use Fonts that Complement One Another

Think about visual balance. When you choose multiple fonts, they should complement one another to create balance.

Imagine you’ve created a landing page with a scripted heading. If you chose another scripted font, that would probably be overkill. On the other hand, if you chose a font that’s a bit more neutral, you’d balance out the ‘personality’ of the scripted font.

Draw the Eye with Visual Hierarchy

Take a look at a traditional newspaper or magazine. It’s easy to see how the designers and layout experts use images, font size, spacing, and page layout to get readers to follow the page in the desired order. One way they do this is to use different font types and weights, as well as spacing to communicate with readers what information is most important.

This same technique can be used with digital content as well as printed content. Simply determine what pieces of information you want your audience to notice first, and remember most. Then, make font choices accordingly.

Always Prioritize Function

Great fonts are very artistic and can be used as such. However, you should always consider function first and foremost. “For example, a very artsy, hand-drawn font can make a beautiful impact. It might be great for larger elements such as title lines and headings. It would not be a very good choice for longer blocks of text,” advices Kristin Savage, a contributing writer at GrabMyEssay and BestEssayEducation. If you use a detailed font with serifs for titles, use a font that is reader-friendly for text blocks. Likewise, you can use a themed font to create an aesthetic, but then balance that font with something else for readability.

Use Serifs and Sans Serifs Together

Readability is just one reason to combine these two font types together. The other is that they simply combine with one another to create a visually appealing combination. You can enhance this look by using different sizes in addition to the two font types.

Mix Fonts to Create Interesting Contrast

You can also mix fonts together in different types, sizes, and widths to create interesting visual contrast and to make certain textual elements more memorable. For example, you could combine a thick, chunky font with slender elongated one.

However, if you do this, you have to be careful that a more ‘dominant’ font doesn’t overtake the other one. So, if you elect to use a blocky or fat font, you might elect to combine that with a slender font that’s taller or in a contrasting color.

Combine Fonts that Have Something Similar in Common

Keep in mind that there’s a difference between contrasting and clashing. Two contrasting fonts are different from one another, yet it’s clear that they go together harmoniously. On the other hand, clashing fonts simply don’t go together at all, and seeing them is displeasing to the eye.

One way to be certain that two fonts contrast vs. clash is to try and find one or two similar elements between them. For example, maybe both fonts have a somewhat rounded design, or both fonts have a similar spacing between letters.

Avoid Fonts that Have Too Much in Common

Think of this as the flip side to the previous rule. If you combine fonts that are entirely too similar, it won’t make much of an impact at all. One font won’t stand out as being more dramatic. They’ll both be too functionally similar to make a difference.

If two fonts are almost identical, your reader could misconstrue your choice. Instead of seeing a visual contrast, they may think that you accidentally switched fonts,” says Marie Branes, a communication manager at TheAdsy.

Use Fonts from the Same Family

You don’t have to use entirely different font families to make an impact. Within each font family, you have several options. You can use different sizes, bold, italics, different colors, and other options.

This is a great option if you don’t have any design experience, or have a lack of confidence in your ability to choose different fonts that work together. When you use fonts from the same family, you can be confident that they were designed to be cohesive.

Also, in many cases, branding can limit your choices here. Your company or client may have a digital asset library that contains the fonts and other visual elements that are considered to be on-brand. If you are unsure of how to combine fonts in a way that works with your brand, consider getting some help with writing, editing, and formatting resources like, Canva, Trust My Paper, WowGrade, Instagram Layout, and Studicus.

Less is More

If you try to combine too many fonts in one piece of content, that can be problematic. This is especially true with shorter pieces, and pieces that don’t require much visual complexity. For example, a blog post with a simple heading and two or three subheadings isn’t going to be improved with four different fonts.

So, how many fonts is too many? That really depends on what you are trying to accomplish. You have to take into consideration what you are trying to accomplish visually, the length of your content, and how you plan on formatting that content.

Finally, take your motives into consideration. Try to finish the sentence, ‘I’m using this font here because…’. If you can’t come up with a good reason, consider backing away from that choice.

Improve Font Combining with Practice

Fortunately, if you know how to highlight text, it’s fairly easy to change fonts. You can experiment with different combinations easily. Then, get feedback from others to see what seems to work best.

Final Thoughts

Interesting and visually impactful font combinations are a perfect pair with interesting and memorable content. Use the tips here to learn to create these combinations to enhance your marketing efforts.

Diana Nadim is a writer and editor who has a Master degree in Marketing. She combines her passion for writing with her interest in research and creates thought-provoking content in various fields. Besides working as a contributor writer for SupremeDissertations, Diana also runs her own 3to5Marketing blog. What inspires her the most in her writing is traveling and meeting new people. Follow her on Twitter.

Why Is User Experience Important For Digital Marketing Success?

One of the most important aspects of your business are the customers. Remember that without customers, your business will have nothing, which is why you need to focus on customer experience!

Today, consumers have become more demanding (in good ways), and they won’t settling for less, whether it’s products and services, content, and/or experiences. If they don’t get what they want and need, then they’ll most likely look for another company that can offer them more. In fact, it shows in studies, with 79% of users leaving websites if their content is NOT optimized.

But wait, there’s MORE! If you want to learn more about the importance of customer experience for digital marketing, read on!

The Importance of Positive User Experience for Digital Marketing

Customer experience in digital marketing isn’t just about website design and producing cute-looking site pages. Unfortunately, some businesses still overlook customer experience, thinking that a cute design and their products will draw them in.

Sorry to burst your bubble, but there’s more to customer experience than that, and this is why you need to start focusing on it and how to do so:

  1. It Isn’t Just About Interface

A common misconception on customer experience is that the only thing that matters is the interfaces’ beauty. It is a part of good customer experience, but it’s just a small part of a larger aspect.

Customer experience is about the relationship between technology and people. You also need to identify and design the relationship, which is why focusing on user experience is more important than just the aesthetics of your page.

Even with the most beautiful webpage, if you don’t focus on user experience, then they won’t end up staying or taking action. It should not only be attractive but with meaning, having interactive elements and easy-to-read features.

  1. Customer Experience Touches Your Products Itself

Without proper customer experience, your digital marketing efforts are almost useless, and vice versa. The difference between both customer experience and digital marketing is this: Design refers to making things people want, while marketing has people want things.

Combine both, and you’ll see that user experience would touch the product and it isn’t just about good promotion.

Customer experiences are driven by design, with user experience designers asking the reason why people decide on products. This can help designers collaborate with marketing teams properly, optimizing campaigns and designs for customers to enjoy and take action from. Thanks to user experience designers, digital marketers will have more valuable information to sell products effectively.

  1. Experience Already Happens: Design Is Crucial

People will have experiences with products you promoted, no matter if you’ve already included it in your marketing plan. The most crucial form of marketing done for businesses would happen outside the channels you market to, which is customer experience.

Digital marketing focuses on channels you reach customers though, but they are just people that have a need, which products should address. People don’t have channels and rely on business logic that explains what their products and company is all about. As a result, they are informed but they know more about the business’ capability rather than why they need a product.

User experience designers can help balance out better design while still informing them about your products.

  1. Utilizes Different Research Approaches

Digital marketing may not generate a lot in terms of research, as it focuses more on numbers for fixed products. That’s where user experience comes along, which focuses on identifying and understanding the REAL need of humans, which can be solved using appropriate products. That way, it can frame problems or situations, which can be assessed qualitatively and quantitatively.

With both market and user experience research, they complement one another, which generates human value for your customers while still making your business discoverable. Marketing research will help you find more customers while customer experience will help you discover what they need for them to take action with your products or services.

  1. Subsume Today’s Digital Marketing

The social side of the Internet has changed marketing in so many ways. What was just something for broadcast media evolved to something that helps contribute to communities and communicate to millions worldwide?

Because of this, the Web is now an opportunity for businesses to create real value to customers. When products are part of social media, interactions will be now between people and products, with customer experience having a huge impact on it. It’s why customer experience is crucial to look into, or you won’t end up being relevant on today’s social channels!

  1. What You Should Start Doing

Now that you’re familiar with why customer experiences are important for digital marketing, what can you do to improve it? Here are some tips to follow:

  • Create an effective landing page design, with all the information they need and can read hassle-free. The content should be engaging and new, with options to review and share it to others.
  • Optimize your website and its pages for mobile use, adjusting its design to make it easier to read no matter what device accesses it.
  • Your website should load completely in less than three seconds, which is a huge factor in customer experience in digital marketing. If users have to wait for a webpage to load or it isn’t optimized for their device, then they are more likely to exit and choose another option.

Wrapping It Up

The digital world evolves by the day, with technology advancing and trends changing. With all these in mind, staying updated and thinking of your customers is imperative for more success in the business. As long as you’re equipped with the right knowledge and tips, your digital marketing strategies will surely flourish.

I hope that these reasons why user experience is important in digital marketing helped you out. So begin looking into proper marketing tactics and hire a Brisbane Marketing Company to help you out now!

8 SEO Marketing Trends in 2020 That Entrepreneurs Should Know About

Every entrepreneur should already be familiar with the concept of SEO. Optimizing websites for search crawlers has become a crucial part of marketing for businesses both online and offline. It’s especially important if much of your business is done through online channels. Marketing trends are constantly evolving and it can be difficult for entrepreneurs to keep up with all the different SEO strategies being applied to modern business websites. To get a good idea of what you need to check out to prepare for next year, here are a couple of the most important trends coming up.

Quality over quantity

Ask any SEO expert and they’ll tell you that content is the single most important thing for your marketing strategy. When it comes to what that content should look like, opinions are divided. Some will advocate for spreading your content far and wide across many different websites and blogs. This strategy isn’t without its benefits. You’re able to reach a large number of websites and create a ton of useful links for your own.

On the other hand, this strategy also dilutes the quality of your content. Search engines are adapting to an increased amount of content and they’re curating it by quality. You need to show users that your content is top tier so that they’ll keep coming back to it. Search engines will recognize this and rank your page higher.

Website speed and UX

User experience is one of the most important metrics for SEO. It has a direct impact on the traffic of your website and how users perceive it. It’s also something that search engines account for when scouring websites.

Website speed is a big part of UX optimization and it’s something that every website should focus on improving. Google’s crawlers value website speed highly, which is why so many pages are optimizing for fast loading times this year.

Voice searches

While once a pretty niche part of SEO, voice searches have become an integral part of any SEO strategy. With the rise of smartphones, voice searches have stopped being considered a novelty. Now they’re considered just as important as any other form of search.

Optimizing for voice searches is a little bit harder than regular keywords. Searches aren’t treated the same way by search engines. They don’t lead to search pages, but rather the search engine prioritizes the top answer and displays it immediately.

Keywords tend to be shorter and more colloquial, to better match the way people talk, as it’s pretty different compared to the way they type into their phones.

Structured data

Data takes many forms on your website. When search engine crawlers scour your website for relevant information, they take every little bit of readable data into consideration.

To make it easier for search engine crawlers, your website features structured data in various different forms. Information that’s located alongside the metadata is a good example. It’s there to make crawling quicker and more efficient. Including more of it in your metadata and meta descriptions is a good way to get more attention from search crawlers.

Video content

Videos are becoming an increasingly popular form of content. Unlike written content and sponsored blog posts, users are much more likely to sit through an entire video and watch it all the way to the end. This gives digital marketers more opportunities to make use of clever strategies and product mentions.

Search engines are being adapted to work on finding videos through metadata and meta descriptions. They are quickly placing more value on high-traffic videos and properly optimized websites that can host them. You should strive to increase the number of videos you utilize in your marketing strategy and work on making your website more attractive for crawlers in this area.

Content length

While it’s true that content quality is more important than quantity, the individual length of a piece of marketing content is crucial as well. You can look at the length of a blog post and see it as a kind of quality. People want to be invested in the content that they’re consuming.

Longer pieces of quality content get far more views than their shorter counterparts. However, the difficulty comes from creating adequate content which will stimulate users long enough and keep them occupied and engaged. This is not easily accomplished by the average website owner. Instead, they often employ writing experts from digital marketing strategists like GWM to achieve better rankings. Creating ideal content that attracts search crawlers requires quite a bit of experience and knowledge.

Search engine snippets

Getting to the top of the search pages is a priority for websites. But what if you could get your page featured above the first result? This is Google’s “featured snippet” in a nutshell. It lets websites with exact answers get to the very top of search results.

Optimizing for featured snippets is going to be a crucial part of digital marketing strategies going forward. Have your content provide concise and direct answers to user’s queries and you’ll find that your pages will be getting a lot more traffic.

Influencers

The impact of influencer marketing is an often-underestimated part of digital marketing. Influencers have an enormous amount of power when it comes to brand creation. They’re able to exert their influence over countless fans of your brand and encourage their viewers to try out new products and services.

By reaching out to influencers and having them link to your website and its products, you can very quickly reach a much wider audience and signal that your brand is even more attractive to consumers.

Conclusion

If the past couple of years are any indicator of things to come, digital marketing is going to continue to flourish more than ever before. SEO strategies are constantly evolving to meet this expansive demand as businesses scramble to get their websites to the top of search results. Because of this, it’s important that you and your businesses remain on top of the latest and most effective tactics that will help your website stay relevant.