One of the most important aspects of your business are the customers. Remember that without customers, your business will have nothing, which is why you need to focus on customer experience!
Today, consumers have become more demanding (in good ways), and they won’t settling for less, whether it’s products and services, content, and/or experiences. If they don’t get what they want and need, then they’ll most likely look for another company that can offer them more. In fact, it shows in studies, with 79% of users leaving websites if their content is NOT optimized.
But wait, there’s MORE! If you want to learn more about the importance of customer experience for digital marketing, read on!
The Importance of Positive User Experience for Digital Marketing
Customer experience in digital marketing isn’t just about website design and producing cute-looking site pages. Unfortunately, some businesses still overlook customer experience, thinking that a cute design and their products will draw them in.
Sorry to burst your bubble, but there’s more to customer experience than that, and this is why you need to start focusing on it and how to do so:
- It Isn’t Just About Interface
A common misconception on customer experience is that the only thing that matters is the interfaces’ beauty. It is a part of good customer experience, but it’s just a small part of a larger aspect.
Customer experience is about the relationship between technology and people. You also need to identify and design the relationship, which is why focusing on user experience is more important than just the aesthetics of your page.
Even with the most beautiful webpage, if you don’t focus on user experience, then they won’t end up staying or taking action. It should not only be attractive but with meaning, having interactive elements and easy-to-read features.
- Customer Experience Touches Your Products Itself
Without proper customer experience, your digital marketing efforts are almost useless, and vice versa. The difference between both customer experience and digital marketing is this: Design refers to making things people want, while marketing has people want things.
Combine both, and you’ll see that user experience would touch the product and it isn’t just about good promotion.
Customer experiences are driven by design, with user experience designers asking the reason why people decide on products. This can help designers collaborate with marketing teams properly, optimizing campaigns and designs for customers to enjoy and take action from. Thanks to user experience designers, digital marketers will have more valuable information to sell products effectively.
- Experience Already Happens: Design Is Crucial
People will have experiences with products you promoted, no matter if you’ve already included it in your marketing plan. The most crucial form of marketing done for businesses would happen outside the channels you market to, which is customer experience.
Digital marketing focuses on channels you reach customers though, but they are just people that have a need, which products should address. People don’t have channels and rely on business logic that explains what their products and company is all about. As a result, they are informed but they know more about the business’ capability rather than why they need a product.
User experience designers can help balance out better design while still informing them about your products.
- Utilizes Different Research Approaches
Digital marketing may not generate a lot in terms of research, as it focuses more on numbers for fixed products. That’s where user experience comes along, which focuses on identifying and understanding the REAL need of humans, which can be solved using appropriate products. That way, it can frame problems or situations, which can be assessed qualitatively and quantitatively.
With both market and user experience research, they complement one another, which generates human value for your customers while still making your business discoverable. Marketing research will help you find more customers while customer experience will help you discover what they need for them to take action with your products or services.
- Subsume Today’s Digital Marketing
The social side of the Internet has changed marketing in so many ways. What was just something for broadcast media evolved to something that helps contribute to communities and communicate to millions worldwide?
Because of this, the Web is now an opportunity for businesses to create real value to customers. When products are part of social media, interactions will be now between people and products, with customer experience having a huge impact on it. It’s why customer experience is crucial to look into, or you won’t end up being relevant on today’s social channels!
- What You Should Start Doing
Now that you’re familiar with why customer experiences are important for digital marketing, what can you do to improve it? Here are some tips to follow:
- Create an effective landing page design, with all the information they need and can read hassle-free. The content should be engaging and new, with options to review and share it to others.
- Optimize your website and its pages for mobile use, adjusting its design to make it easier to read no matter what device accesses it.
- Your website should load completely in less than three seconds, which is a huge factor in customer experience in digital marketing. If users have to wait for a webpage to load or it isn’t optimized for their device, then they are more likely to exit and choose another option.
Wrapping It Up
The digital world evolves by the day, with technology advancing and trends changing. With all these in mind, staying updated and thinking of your customers is imperative for more success in the business. As long as you’re equipped with the right knowledge and tips, your digital marketing strategies will surely flourish.
I hope that these reasons why user experience is important in digital marketing helped you out. So begin looking into proper marketing tactics and hire a Brisbane Marketing Company to help you out now!