UI Trends That Will Not Be Going Away Any Time Soon

Your user interface (UI) can make or break your website or app. It only makes sense that developers constantly try new tactics to improve experience. Trends have a tendency to come and go, but some stand the test of time and stick around for years.

What Is the Future of UI Design?

Although UI design has changed drastically in the past five to 10 years, there are still some workflow issues that need to be addressed. For example, code and design sometimes don’t work together as well as they should, slowing down developers and creating design snafus.

Zippia estimates there are around 7,714 UI designers in the United States. As more people throw their hat in the ring, new trends emerge. Knowing which ones to stick with and which ones are passing trends isn’t always easy.

Here are some that just make sense for UI design and won’t be going away any time soon:

1. Dark Mode

Dark mode has been around for years now, but it keeps gaining popularity. The darker design not only is visually appealing but it reduces drain on the battery. Since many people use their mobile devices to browse the internet, it’s vital to offer little things that create a better user experience through the UI. Dark mode accomplishes improvements in battery life and viewing.

Even if you don’t love the look of dark mode, you may want to embrace this trend for the improved UI.

2. Drag and Drop

One area a lot of developers run into trouble with is drag and drop zones and creating a workable UI. For example, if it isn’t clear what can be dragged and dropped, then the user may feel uncertain about working in the environment of any software you create.

Let’s say you have lists with movable parts. How does the end-user know which parts are going to move into which columns? You can do things such as color-code boxes with where they can be dropped. Drag and drop isn’t going away anytime soon, but there are still a lot of limitations in creating them and a lot of bugs you’ll need to work through.

3. Micro-Interactions

Engaging site visitors is vitally important in a crowded marketplace. Advanced micro-interactions add high value to a website or app because they pull the user in and have them complete tasks that keep them engaged along the way. Think of adding features such as slideshows, buttons that change color as the cursor hovers over them and so on.

4. Mobile First

Already, mobile traffic accounts for more than 50% of all internet browsing around the world. If you aren’t designing for mobile first, you may miss out on a lot of opportunities to engage users. The way an interface works on mobile can vary greatly from the way it works on a desktop due to size and responsiveness.

You want to ensure buttons are easy to click, forms simple to fill out and any other interactions will work on a small screen.

5. Metaverse

Something we expect to see more and more websites embrace in coming months is the metaverse. This is a virtual reality world where users engage on headsets. However, expect phones to become more and more capable of offering virtual reality (VR) and augmented reality (AR) experiences.

Your UI must be ready to jump onto this trend, particularly if you’re in the e-commerce stratosphere.

More UI Trends on the Way

As technology changes and trends come and go, pay attention to the ones that make the most sense for your industry. Which ones are beneficial to your customers? Focus on building a highly usable, pleasing experience and you’ll gain customers and loyal fans for your efforts.

Author Bio:

Eleanor Hecks is editor-in-chief at Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.




5 Easy Ways to Increase Your Business Website Traffic

If you’re a business owner, then you know that having a website is essential in today’s digital age. But what good is a website if no one can find it? There are things you can do to increase traffic to your site and get more eyes on your product or service. Here are five easy ways to do just that.

  1. Improve Your Website’s Design and User Experience

Your website’s design is the first thing potential customers will see, so it’s important to make a good impression. If your site is difficult to navigate or doesn’t look professional, people will likely click away and visit another site. On top of that, a well-designed website will be more likely to rank higher on search engine results pages, which will also help increase traffic.

One of the most important things that you can do to improve your site’s design is to focus on user experience. Make sure your site is easy to navigate and that all the information potential customers might be looking for is easy to find. You can do that by using clear and concise text, easy-to-use menus, and helpful visuals, like images and videos.

Another important aspect of the design is creating a mobile-friendly version of your site. With more and more people using smartphones and tablets to browse the web, it’s essential that your site can be viewed on these smaller devices. If it’s not, you could be missing out on a lot of potential traffic.

There are plenty of other ways to improve your website’s design, but these are just a few of the most important things to keep in mind.

  1. Integrate SMS, Email, and Instant Messenger Marketing

Email, SMS, and instant messenger are all great ways to stay in touch with your potential customers and keep them updated on what’s going on with your business. You can use these platforms to send out coupons, announcements, or even just friendly reminders about your product or service.

A programmable SMS API service provider, for instance, can be integrated into your website to automatically send text messages to customers who opt-in. This is a great way to stay in touch with your customers and keep them updated on your latest offers.

Email marketing can also be used to great effect. You can use an email service, like MailChimp, to create beautiful newsletters or promotional emails and send them out to your list of subscribers. This is a great way to keep people interested in what you’re doing and drive traffic back to your site.

And last but not least, don’t forget about instant messenger marketing. Platforms like WhatsApp and Facebook Messenger are incredibly popular and can be used to reach a large number of people quickly and easily.

  1. Use Social Media

Social media is a great way to connect with potential customers and promote your business. Platforms, like Facebook, Twitter and Instagram allow you to reach a wide audience with little effort. And best of all, it’s free to use!

When using social media, it’s important to post interesting and engaging content that will get people talking. You should also make sure to post regularly and interact with your followers as much as possible.

Another great way to use social media is to run ads. Facebook, in particular, has a very effective advertising platform that allows you to target potential customers based on their interests and demographics.

  1. Write Guest Posts for Other Blogs

Guest posting is a great way to get your name out there and drive traffic back to your site. When you guest post on another blog, you’re essentially getting free advertising for your business.

And it’s not just about getting your name out there. Guest posting can also help improve your website’s search engine ranking. This is because when you guest post, you’re usually given a link back to your site. These links are called backlinks and they act as a vote of confidence for your site, telling search engines that it’s relevant and trustworthy.

  1. Use Pay-Per-Click Advertising

Pay-per-click (PPC) advertising is a great way to get your site in front of potential customers who are already interested in what you’re selling. With PPC, you only pay when someone clicks on your ad. This makes it a very effective and efficient way to advertise.

There are a number of different PPC platforms you can use, but the most popular is Google AdWords. With AdWords, you can create text, image, and video ads that will be shown to people who are searching for keywords related to your business.

In the end, increasing your website traffic is all about being creative and thinking outside the box. There are a number of different ways to do this, but these are just a few of the most effective. If you put in the time and effort, you’ll be sure to see a difference in your traffic numbers.

How the Live Stream Industry Impacted Web Design (for the Better)

Video content has significantly grown in popularity within the last few years. One of the primary reasons is that video technology has rapidly developed. In fact, video content has become so popular that research by Statista shows video viewership will increase to 248.9 million U.S. viewers in 2022.

However, out of all the video content available online, one of them has had the biggest impact — live streaming videos.

These days, more people are watching live streams. In 2021, live streaming estimated 548.7 billion hours of watch time. That impressively makes it one of the most popular forms of online content.

Because people enjoy live streaming content daily, it’s clear that the streaming industry will keep expanding. In fact, the live-streaming market reached $70 billion in 2021, and it continues to grow.

While live streaming has impacted the world, web design is one area that will have a mark.

How Live Streaming Impacted Web Design

In the live stream industry, there are several reasons why it has become so popular. One of them is that streamers can engage with thousands of viewers across the globe in real-time. During a live stream, creators get to communicate with people via live chat — making their streams highly interactive and intriguing to watch.

Additionally, live streaming is cost-efficient. Unlike broadcasting on TV, live streams are entirely free to run on the internet. Plus, they don’t require as much of an expense for production. With lots of savings and the ability to monetize live streaming, this increasingly attracts streamers and has helped many businesses worldwide.

Moreover, it has allowed people to stay connected while the lockdown orders proceeded during the pandemic.

However, streamers are starting to realize the opportunities that live streaming brings when it comes to monetization.

Creators Are Designing Their Own Live-Stream Platforms

Streamers rely heavily on some of the most popular live-streaming platforms, like YouTube, Facebook and Twitch. These networks allow live streamers to be successful with the billions of viewers that use these sites.

However, public networks have limitations — restricting monetization, enforcing strict content guidelines and limiting channel discoverability with the algorithms.

Now live-stream creators look for a place where they have complete control over their content. That’s where web design comes into play because more streamers require their own live-streaming websites. And they need special features to create a successful live-stream site.

Between the popularity of live-streaming and the realization of creating their own platform, web design will have a crucial role in the industry. With more live-stream creators turning to their own platform, they get to:

  • Have creative freedom.
  • Control their income.
  • Reach more people with SEO (search engine optimization).
  • Increase their brand awareness.

Essentially, it empowers you to take control of your live streaming business. That’s why more designers are creating websites for people to achieve their own success. But for you to reap the benefits of your own digital space, you have to incorporate certain web design elements.

Web Design Features Needed in a Live-Stream Website

Web design can help you establish your brand as an influencer or live–streamer. You’ll look more legitimate and professional to your fans, helping you create more opportunities.

However, web design is critical when creating a website. A good live-stream web design uses the right colors, fonts, words, images and graphics to appeal to users.

Here are some elements to consider incorporating when designing your live-stream website.

1. Create an Online Store

You generate as much revenue as you desire with your own website — more than what’s available on social platforms. If you plan on selling items during your live streams, you’ll need to host an online store, so people have a place to buy merchandise.

When designing your e-commerce store, try to keep it simple. The more pop-ups, banner ads and colors you add, the more it takes away the point of closing a sale. Your design should be clean, clear and simple so users can easily find what they want.

2. SEO-Friendly Website

When developing new web pages, you need to ensure you optimize your site with clean, SEO-friendly code. Incorporating SEO into your site allows your streaming brand to appear in Google’s search results. As a result, you show all of your brand’s entire offerings.

Take time creating your site’s code to increase your return on investment. SEO-friendly coding will guide search engine spiders and provide them with a clear picture of your website’s content.

Furthermore, it helps to design a blog page to drive traffic to your website. If you create a blog section, you can target your audience with keywords and answer your user’s with the most common questions.

3. Drive Brand Awareness

A professional-looking website can attract more fans to your live-stream platform. To achieve better results, though, you need good branding. Branding awareness is crucial since it provides credibility in a saturated market and can set you apart from other live-streamers.

To design a brand successfully, you’ll first need to create a brand strategy that defines who you are in your business. Then, you can start incorporating your branding into your live-stream website.

For instance, colors are an essential part of branding. They can stimulate different emotions and associate with other characteristics.

When choosing the right color palette, consider its effects on the human mind. Doing so will help you determine which ones are the right fit for your brand. Once you pick the right colors, you’ll be able to create an attractive logo design and ensure your brand is memorable.

4. Create an Interactive and User-Friendly Experience

Finally, your website will need a user-friendly design. Users expect a lot these days when they interact with websites. Therefore, you need to create a live-streaming website that’s interactive and easy to use.

Some of the important features you’ll need to pay careful attention to when designing your streaming site will include:

  • User registration: Ensure you set up the proper sign-up forms, so users have access to your live streaming content. You can provide various formats for users to log in, including email, Facebook account and a mobile number.
  • Video search: Users will need a place where they can find your previously uploaded content. Consider categorizing your videos by topic, date, video length, genre, most-watched, etc.
  • Video player: For better user experience, provide the options of sharing and embedding videos. Offer related videos, playlist configuration, download buttons and video quality selectors for enhancements.
  • Payment Integration: If you plan on creating a subscription model for your live stream business, ensure you support online payments using third-party integrations.

Kickstart the Design of Your Live-Stream Website

It’s no wonder more streamers are turning to their own platforms. They get freedom and creativity doing it.

However, designing a new website considers usability, attractiveness and optimization. When incorporating live-stream into your web design, consider following the tips above to ensure you enhance the overall experience for your users.

Eleanor Hecks is editor-in-chief at Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.

4 Great CTAs We’ve Seen on Landing Pages this Year

Calls to action (CTAs) are arguably the most important component on a landing page. They drive users to take action, help improve your conversion rates and grab attention. If your CTAs hit all the high points, you’ll find you have more business than you can handle. When they don’t, you may flounder a bit.

You work hard to drive traffic to your website and find new leads. You want your website to engage visitors and collect information from those who are truly interested in buying from you. CTAs are a big part of the sales funnel and help take your users on a journey toward becoming clients.

What Is an Effective CTA?

Insider Intelligence recently reported a prediction that e-commerce sales will reach $1 trillion by the end of 2022 in the United States alone. The pandemic forced many people to shop online. Some decided they loved it and have never looked back. COVID-19 accelerated how fast e-commerce grew between 2020 and 2022, but it shows no signs of slowing.

An effective CTA includes the following:

  • The right language. Use “I” or “you” to grab attention
  • Action verbs
  • Short and to the point
  • Colors that grab attention
  • Contrast with the rest of the page
  • Placed in the perfect position so the user finds it easily. Usually, this is above the fold.
  • Big enough to see
  • Adapts well to mobile devices and is easy to tap with a thumb on a small screen

The clickthrough rates of CTAs vary widely by industry. It’s next to impossible to nail down an average. Your best bet is to compete against yourself, tweaking and changing until you hit a rate that makes you happy.

One way to gain inspiration is by studying how other brands created highly successful CTAs for their landing pages. Here are four we think you’ll find intriguing.

1. The Budgetnista

Source: https://thebudgetnista.com

The Budgetnista, Tiffany Aliche, utilizes a striking CTA on her website. First, it is at the very top of the page, in the slot where most readers look first. She starts with a question that reads, “How good are you with your money?” She then invites the user to take a quiz and in exchange, they get something in return–a financial wellness score.

Finally, the CTA button is a vivid yellow, the only splash of that color above the fold. It is a large button and uses the words “Click Here to Start.” We don’t always love the words “click here” for CTAs, but it works in this instance because of the other text surrounding the button. The page provides that rules are made to be broken.

Tip: Place your CTA in a location where the user is most likely to see it and click it. If you’re offering something free, putting it at the top of the page works well. If you are asking them for something, such as to make a purchase, you may want to place it further down the page so you can convince them first.

2. NoRedInk

Source: https://www.noredink.com

NoRedInk shows off how to use a CTA if you’re offering something to your site visitors in exchange for their contact information. The focus is on what they’re going to do for the user rather than just to grab an email address. The user sees the clear advantages to trying out the platform for their students.

The site then uses the word “Free” in the CTA so that users are enticed to sign up and learn more. The idea is that once you get leads to try out the platform, they’ll want to utilize the many advantages of it and sign up for a premium account.

Tip: Offer your users something in exchange for their personal information.

3. New Balance

Source: https://www.newbalance.com

New balance does something pretty interesting on their landing page. Rather than try to collect buyer information or offer them something, they share their life philosophy about the importance of conversations. They celebrate diversity with a look at black women in particular.

Not how they talk about some of the typical conversations one might hear and how women should support each other. They then add a CTA button titled with a single action verb. It reads, “Explore.”

The CTA button itself is transparent in the center, showing the background with a red outline and red text. The button itself isn’t very attention grabbing, which puts the focus on the text above it and the video playing to the right.

When one clicks on the button, they get stories about real women, the company’s philosophy and the things they’re doing to celebrate diversity.

Tip: You don’t always have to sell something to utilize an excellent CTA. Sometimes you can share important or trending information about your company or the world.

4. Tenzr

Source: http://tenzr.ouiwill.com

Tenzr keeps things pretty simple. There aren’t a lot of different options on the page. Their goal is to filter down visitors to those truly interested in getting digital therapy for carpal tunnel and similar issues and signing them up.

Because their goal for the landing page is hyper-focused, there is an image, headline and a CTA button to the top right titled “Start Now.” They don’t spend a ton of time explaining. If you need that, you can scroll down. They get right to the point.

Tip: You don’t always have to explain everything up front. Sometimes people just want the solution and need to know how to get started. Keep it simple and drive traffic straight to your CTA.

Test Your CTAs

The best way to improve your CTAs on your landing pages is by split testing them. Change the color and see how users respond. Try different wording, placement, colors and surrounding images and text.

Ideally, you’ll consistently tweak your CTAs until you hit the conversion numbers you desire. It takes time and effort to come up with the perfect CTA for your landing page, so never stop trying new things.

9 Reasons Why Now Is an Excellent Time to Better Optimize Your Site Filters

9 Reasons Why Now Is an Excellent Time to Better Optimize Your Site Filters

One of the biggest advantages of online shopping for customers is the huge selection of items available. However, sorting through everything can be time-consuming, even in a digital environment. Fortunately, you can optimize your category filters and make the user experience (UX) positive.

According to Statista, retail e-commerce in the United States is a $1 billion business and grows every year. The pandemic accelerated the number of people shopping online and increased online stores. If you want to stand out, you need to optimize your site in every way possible. What better place to start than with your website filters?

Here are nine reasons why now is the best time to optimize your site filters.

1. Convert More Visitors

Increased internet traffic means more site visitors across the board. You can take advantage of anyone who starts searching through your products by enhancing your filters and making them more usable. You’ll gain a higher conversion rate when you help visitors find the exact item they’re looking for.

Source: https://www.solostove.com

Solo Stove uses icons and a simple filtering system to help you choose your next fire pit based on size and other factors. The simple filters work for the limited number of products, proving you don’t have to keep a huge inventory to categorize items effectively.

2. Outrank Competitors

More people opened new businesses in the last couple of years to meet the rising demands of online shopping. If you want to do better than the competition, you have to make the experience as easy and intuitive as possible.

Pay attention to what others in your niche do for their filtering and sorting options. Is there anything they could improve? What can you do that’s better or offers a little more?

3. Weed Out Non-Buyers

Every person who visits your site uses up resources in some way. You pay for additional bandwidth, or your website slows down or even crashes during high traffic moments. That’s why it’s vital to weed out people who will never buy from you.

When you add the option to filter down to exactly what the user wants, they can quickly see if you have what they’re looking for. If not, they can simply move on to a different online vendor that does.

4. Utilize Images

Now is a great time to add images to your categories as a quick filtering method. Internet speeds and screen resolutions are faster and higher than ever before. Now is an excellent time to better optimize your filters by adding pictures. You won’t have to worry about site visitors bouncing away because photos don’t load or the site freezes up.

Source: https://www.powerpak.net/buy-online/personal-protective-equipment.html

PowerPak does a great job of using photos to showcase each category. The images aren’t tiny but are large enough for the user to see at a glance. The site offers further filtering options based on size and other factors in a sidebar on the left.

5. Consider the Order

There are many different ways you can order your filtering options. Make sure you go with the most intuitive setup possible. Now is an excellent time to reorder your site filters because there is so much data available about your users. Look at heatmaps of your site to see which things visitors spend the most time on.

Put yourself in the shoes of the average customer. What things might they filter by first? For example, will they initially focus on color or size if looking for clothing?

6. Hide Unneeded Filters

Not all filters will apply to all the products you carry. Hide the ones that aren’t necessary. People may be looking for a better shopping experience, so enhancing how your filters work and paying attention to the results of each type of product can make a huge difference in your conversion rates.

7. Embrace Augmented Reality (AR)

AR is growing by leaps and bounds, so using it within your filtering process enhances the UX of your online store. You can show users how an item might look in their living room, on their finger or being worn.

Source: https://www.zennioptical.com/p/browline-eyeglass-frames/1954

Zenni Optical offers a “try on” feature for most of its glasses. You can use the app or desktop site and a camera to see how different frames might look on your face. The VR becomes a sort of filter to find which styles fit you best.

8. Speed up Your Site

Now is an excellent time to speed up search results. If your server can’t do this quickly, it might be time to invest in a dedicated plan. Users expect almost instant results whenever they browse your site. Google even ranks based on how fast your site performs. Look for script errors or issues with results not loading quickly enough.

Make sure to optimize any images on results pages so the site loads instantly.

9. Add a Search Box

Make your search box easy to find. Put yourself in the shoes of the average customer. They’re faced with thousands of choices and tons of advertising every day. Make sure your results pull up exact terms your customers are most likely to seek. You may even want to offer a popular feature items box.

Improve Your Site Filters

Take the time to improve your site filters and higher conversion rates will follow. Some extra attention to detail can make a huge difference in your site’s UX, whether you make filters easier to find, remove some of the categories or nix things that aren’t working.

Why Every Business Needs SEO? – 5 Ultimate Reasons

Over the last few years, the digital marketing world has expanded exponentially. Currently, every business is rushing to rank higher in the Search Engine Result Pages (SERPS). Think of the last strings of words you Googled last – it might have been for service, information, or a planned purchase. There’s a greater chance you went for the top results for your search query.

Search engines like Google scour through the web to bring you what they believe to be the best, as per your query. It’s what search engine optimization – SEO is all about. With 81% of people searching online to find products or services according to data from the Global Web Index through Datareportal, soon, you might need to optimize your site using a solid SEO strategy.

Your business can snowball with exposure and generate more leads with an SEO strategy when managed and implemented correctly. Besides this, there are various reasons businesses need SEO. But, in the following sections of this article, we’ll look at the five ultimate reasons every business needs SEO. So, let’s begin.

SEO Leads to Increased Visibility

Photo by PhotoMIX Company from Pexels

To attract more customers to your business, you must ensure that they find you. As stated above, more and more online users search for services, products, and companies before purchasing. According to a Google study, 70% of smartphone users used their devices to do online research before making an in-store purchase. Therefore, even if your primary plan is to drive traffic and acquisitions for your marijuana business, an excellent digital presence is still vital in helping you reach your goal.

So, how can SEO increase your online visibility and help your CBD or Marijuana business connect to a larger audience of potential customers? SEO includes various ways of accomplishing one goal-improving your business ranking in the SERPS. When potential customers seek products or services like yours by entering specific search queries into the search engine, you’d want your business to rank as high as possible for the keywords. You’re more likely to receive more traffic the higher you rank.

SEO Improves Your Site’s User Experience

Photo by Andrea Piacquadio from Pexels

Imagine walking into a fast-food joint. Once you get seated, the servers ignore you for over five minutes, and once they do, they hand you a 20-page menu that looks disorganized. There’s a greater chance you’ll get up and walk away, never to come back. You then find a more organized and welcoming place.

If your potential customers come to your site and have to wait over ten seconds for it to load, the site isn’t readable on a smartphone, or you have to click over five pages to find your service page, they will leave your website and look somewhere else.

Search engines favor delightful and valuable websites like the ideal customer-fast loading websites that are easy to navigate on any device. If you create effective SEO strategies for your site like weedsmart.co , you’ll provide your visitors with an excellent user experience. It will lead to them trusting, liking, and choosing to do business with you over the less SEO savvy competition.

SEO Offers Higher ROI and Conversions

Every business aims to maximize its ROI and conversions. As organic search traffic is free, it provides greater volume for a significantly smaller investment in contrast to paid search campaigns where you’d have to pay for every click. Your business doesn’t have to seek funds for monthly ad spending. All it requires is time.

This time commitment might include building an SEO strategy, researching its basics, or creating optimized content. It directly contributes to higher ROI, but the benefits don’t end there. It also offers a higher conversion rate, established trust, and ease of discovery.

SEO Supports Other Marketing Channels

Photo by Brett Jordan from Pexels

Online marketing works best when there is a connection. For instance, if your social marketing campaign supports your SEO initiatives, you poise your business for success. So, both channels claim this advantage.

You can use organic search to complement several other marketing strategies, including:

  • Paid
  • Social
  • Video
  • Email

If your company launches an informative blog series, you can reuse that content on social media. A Facebook post, for example, could include a pull quote accompanied by an eye-catching statistic that will pique users’ interest and direct them to your article.

You should align these marketing channels. Hence, if one team member runs your social media campaigns and another executes your content marketing efforts, they must collaborate so that your campaigns are as effective as possible.

SEO Builds Loyal, Engaged Audiences

Relationships with customers should not end after a sale – instead, it’s best to keep them for a lifetime. Your goal is to keep your customers loyal, buy more products from you, and tell their friends about you.

You can accomplish this through SEO. You create a sense of value by sharing helpful, customer-centric content and keep customers coming back to you.

Conclusion

One excellent way of improving consumers’ user experience is through SEO. You can place your business as an authority within your respective industry through SEO for various reasons like building a loyal, engaged audience, getting higher ROI, and conversions, among other reasons mentioned. These are the ultimate reasons every business needs SEO.

References

Tips for Creating a Great Website for Your Small Business

Do you run a small business or want to start one? If so, you might be thinking about creating a website to help market your company and increase sales. But before you start building a website, it’s important to make sure you’re not wasting your time and money by creating a site that won’t help you achieve your goals. To create a great website for your business, check out these tips presented by Designweb Louisville.

Tips on Designing Your Site

Designing your website is important. Even if your site gets 10,000 hits per day — if people don’t like the design they won’t come back. A successful business website needs to be clean and uncluttered so visitors can find what they want quickly and easily. Here are some simple steps you can take to design your website successfully:

  • Have clear calls to action (CTA)
  • Use consistent styling and colors
  • Make navigating your website easy
  • Make forms clear and easy to fill in
  • Making it accessible to those with disabilities
  • Provide a search function

Optimizing for Search Engines

The most important secret of all is search engine optimization (SEO), particularly if you’re running an e-commerce site or your business depends on traffic via search engines. Optimizing involves spending some time working out what keywords people are typing into Google to find products like yours, and making sure those keywords are used within your website. Search engines look at these words as signals of relevance, so they’ll send more visitors your way if they pick up on them.

Tracking Your Progress With Analytics

Once you’ve created your website, make sure you’re tracking its progress with analytics. If people aren’t coming back to your site and you don’t know why, then it will be almost impossible to make improvements. Using analytics allows you to focus on results that matter rather than guessing at what those results might be.

User Experience and Customer-Focused Content

A website doesn’t need to be flashy or complicated. In fact, you’ll get more traffic and more conversions if your site is uncomplicated and easy to use. The best way to optimize for user experience is to create customer-focused content: short, powerful descriptions of what you do and how you can help customers. When possible, include examples of work you’ve done so prospects can see your creativity in action.

Different Professionals You Can Hire

The right web development company can develop or redesign a website with branding colors and styles consistent with your identity. They can also ensure your website is fast, secure, and optimized. Finding an expert is as easy as using a good job board. If you need help with marketing your business in Crestwood, KY, there are professionals who can handle everything from content creation to social media management. If you do a search for “average cost freelance web developer,” you’ll find that they cost between $15 and $30 per hour, but you can expect to pay more depending on their skills and experience.

Knowledge is Power

Knowledge is power when creating a great website, and knowing what steps have worked for other small businesses in your industry can help point you in the right direction. Be sure to visit Designweb Louisville for help with business website development.

Author Bio

Eva Benoit specializes in helping professionals with stress and anxiety but welcomes working with people from all walks of life. She works with her clients to discover and explore avenues that will bring them balance, peace, and improved overall well-being that can last a lifetime. 

Why Is User Experience Important For Digital Marketing Success?

One of the most important aspects of your business are the customers. Remember that without customers, your business will have nothing, which is why you need to focus on customer experience!

Today, consumers have become more demanding (in good ways), and they won’t settling for less, whether it’s products and services, content, and/or experiences. If they don’t get what they want and need, then they’ll most likely look for another company that can offer them more. In fact, it shows in studies, with 79% of users leaving websites if their content is NOT optimized.

But wait, there’s MORE! If you want to learn more about the importance of customer experience for digital marketing, read on!

The Importance of Positive User Experience for Digital Marketing

Customer experience in digital marketing isn’t just about website design and producing cute-looking site pages. Unfortunately, some businesses still overlook customer experience, thinking that a cute design and their products will draw them in.

Sorry to burst your bubble, but there’s more to customer experience than that, and this is why you need to start focusing on it and how to do so:

  1. It Isn’t Just About Interface

A common misconception on customer experience is that the only thing that matters is the interfaces’ beauty. It is a part of good customer experience, but it’s just a small part of a larger aspect.

Customer experience is about the relationship between technology and people. You also need to identify and design the relationship, which is why focusing on user experience is more important than just the aesthetics of your page.

Even with the most beautiful webpage, if you don’t focus on user experience, then they won’t end up staying or taking action. It should not only be attractive but with meaning, having interactive elements and easy-to-read features.

  1. Customer Experience Touches Your Products Itself

Without proper customer experience, your digital marketing efforts are almost useless, and vice versa. The difference between both customer experience and digital marketing is this: Design refers to making things people want, while marketing has people want things.

Combine both, and you’ll see that user experience would touch the product and it isn’t just about good promotion.

Customer experiences are driven by design, with user experience designers asking the reason why people decide on products. This can help designers collaborate with marketing teams properly, optimizing campaigns and designs for customers to enjoy and take action from. Thanks to user experience designers, digital marketers will have more valuable information to sell products effectively.

  1. Experience Already Happens: Design Is Crucial

People will have experiences with products you promoted, no matter if you’ve already included it in your marketing plan. The most crucial form of marketing done for businesses would happen outside the channels you market to, which is customer experience.

Digital marketing focuses on channels you reach customers though, but they are just people that have a need, which products should address. People don’t have channels and rely on business logic that explains what their products and company is all about. As a result, they are informed but they know more about the business’ capability rather than why they need a product.

User experience designers can help balance out better design while still informing them about your products.

  1. Utilizes Different Research Approaches

Digital marketing may not generate a lot in terms of research, as it focuses more on numbers for fixed products. That’s where user experience comes along, which focuses on identifying and understanding the REAL need of humans, which can be solved using appropriate products. That way, it can frame problems or situations, which can be assessed qualitatively and quantitatively.

With both market and user experience research, they complement one another, which generates human value for your customers while still making your business discoverable. Marketing research will help you find more customers while customer experience will help you discover what they need for them to take action with your products or services.

  1. Subsume Today’s Digital Marketing

The social side of the Internet has changed marketing in so many ways. What was just something for broadcast media evolved to something that helps contribute to communities and communicate to millions worldwide?

Because of this, the Web is now an opportunity for businesses to create real value to customers. When products are part of social media, interactions will be now between people and products, with customer experience having a huge impact on it. It’s why customer experience is crucial to look into, or you won’t end up being relevant on today’s social channels!

  1. What You Should Start Doing

Now that you’re familiar with why customer experiences are important for digital marketing, what can you do to improve it? Here are some tips to follow:

  • Create an effective landing page design, with all the information they need and can read hassle-free. The content should be engaging and new, with options to review and share it to others.
  • Optimize your website and its pages for mobile use, adjusting its design to make it easier to read no matter what device accesses it.
  • Your website should load completely in less than three seconds, which is a huge factor in customer experience in digital marketing. If users have to wait for a webpage to load or it isn’t optimized for their device, then they are more likely to exit and choose another option.

Wrapping It Up

The digital world evolves by the day, with technology advancing and trends changing. With all these in mind, staying updated and thinking of your customers is imperative for more success in the business. As long as you’re equipped with the right knowledge and tips, your digital marketing strategies will surely flourish.

I hope that these reasons why user experience is important in digital marketing helped you out. So begin looking into proper marketing tactics and hire a Brisbane Marketing Company to help you out now!