5 Content Collaboration Tips for Small Businesses

Content collaboration stands for two things — authors collaborating on the same document and engaging with third parties to market content.

The first part of content collaboration allows employees (often content creators) to access, edit, store, and organize assets. It offers a robust technology ecosystem for small businesses to drive collaboration when creating content. This also includes adopting collaborative editing solutions that ensure everyone in the content creation department stays on the same page.

Secondly, you can create content leveraging multiple mediums and strategies to drive traffic and leads. Enabling content collaboration in your business opens up endless possibilities for productive partnerships.

This post will discuss in-team collaboration and key content collaboration tips that your small business can leverage. 

Let’s begin!

#1. Collaborate on content, planning, creation, and review

Use content collaboration tools like Trello, Google Docs, Document360, etc., to assign, review, and publish various content projects — in a single place. 

As for publishing, integrate content text with your Content Management System (CMS) like WordPress. You can import the completed documents (posts, pages, media, and more) into the CMS without losing any formatting. Even using WordPress CMS, you can use the WordPress editorial plugin

Moreover, the platform’s authors may be tasked with creating specific pieces of content within the given deadlines to keep them on track. 

Also, try integrating content drafts on CMS into the project management platform, where the author can tag the manager or editor to let them know they are done. Editorial inline comments allow the whole review process to be centralized in one place, significantly cutting review times.

#2. Expert Quote Roundups

As a small business, you’d also want to publish expert opinions. Therefore, think of creating an expert quote roundup where multiple specialists from different fields share opinions. These are then used in the content.

Connect to a small number of experts whose quotes you include in their entirety or a collection of contributors’ posts.

Again, use content collaboration tools where needed to edit and fix whose quotes you tone down are acceptable for your compilation.

You will be in charge of planning and executing the project, where experts provide quotes from which you can create content.

#3. Podcast Guest Spots

Another type of content you can create is a podcast since its consumption is growing. The number of hours spent listening to podcasts is projected to increase from 92 million in 2019 to 142 million in 2025. 

Source

A further 20% of podcast viewers have bought something because they heard it on a podcast. The best tactic is to find podcasters whose audiences are currently small but growing and schedule guest spots on each other’s shows.

Locating such people to bring on your program is the first step toward ensuring a constant flow of worthwhile guests. There is no shortage of excellent resources for locating people to appear on podcasts. Here’s a quick list to get started.

#4. Partnership marketing

You can run partnership marketing campaigns by joining forces with other businesses where both of you put in the resources to launch campaigns. 

This involves advertisements, content marketing, distributing freebies, or a temporary set up of retail dorms. The campaign’s success depends on the business’s ability to achieve its shared objectives while sharing the associated expenditures.

As a small business, you can look up to Apple and its collaboration efforts with Nike.

Source

Another example is Hubspot and Chatfuel’s partnership. When customers tried downloading the ebook, they got calls to action for both businesses offering complementing services.

Example of Hubspot Academy selling a chatbot course and partnering with Chatfuel 

Source

#5. Instagram collaborations

When it comes to content collaboration, you must recognize Instagram. Instagram collaborations involve tying up with industry leaders and influencers to leverage their reach. It includes the following — 

  • Instagram takeovers are campaigns in which one company temporarily takes over the account of another and posts on behalf of another.
  • Freebies: Partnering companies will offer freebies to followers by running giveaway contests.
  • Use affiliate programs and referrals where your business may profit from selling another’s goods and services by earning a sale cut.

An example of a product shoutout is a social media post that mentions and tags another business.

Source

Adidas partnered with allbirds for low carbon footprint pair of shoes.

When two or more companies work together to create a post, they would also leverage paid partnership labels. 

Source

Here’s an example of how paid partnership post labels (below profile name) are assigned on Instagram.

Wrapping up

Collaboration is your best bet if you need digital marketing to increase reach. Partnering with other organizations can help drive necessary eyeballs, leverage other businesses’ reach, and acquire new audiences.

Start creating synergy for content where multiple individuals may bring in their expertise to create meaningful and engaging content. Use the right set of collaboration tools internally to bring along every team member. And outside business, connect with different groups of people and businesses to create collaborative content. 

Working together helps produce the required volume and consistency of content. This will increase the volume of visitors to your site and social media platforms.

How to Streamline Mobile Development Projects

Mobile development can be an arduous and tedious process filled with potholes and pitfalls. Avoiding these obstacles is critical if you want your app to reach its successful end. 

There are a few strategies that you can employ to keep your hire the right team development team and keep it focused and working. Something that is usually glossed over by young app development companies is the method with which you will manage your teams. 

The agile principles, such as they are, provide an in-depth guide on how to develop successfully. After making numerous blunders and mistakes the agile creators understand that there were a few things that must happen for an app to be truly successful. 

Adopt agile principles

What makes an app agile? What makes a company lean? Is it diet and exercise? Unfortunately, not. Agile is a mindset that shapes how we develop software. Agile is about maximizing efficiency and effectiveness through continuous development and conversation.

More simply: agile is about getting things done and cutting out the excess fat. Develop software, review, improve the software. Rinse, wash, repeat. Software is developed in cycles (e.g. version 0.1, version 2.0, et cetera). Study the agile manifesto to learn more about how you can implement the methodology into your development processes.

Consider going remote

Fax machines, internet telephony, and email — oh my! We’re surrounded by communication tech. Want to assemble a team without taking out a loan on your home? Easy — go remote. With the power of the internet, any and everyone can collaborate.

Certain apps help tremendously with asynchronous communication. Namely, Slack and cloud-based project platforms like Trello. There are preselected pools of remote developers on freelancer websites and marketplaces.

Inject some passion into your project

All work and no play make Jack a very dull boy. A creepy line from a horror movie and a truism about mobile development. Without some passion and energy, your team is going to fall asleep at the keyboard. Keep them motivated by keeping the mission of your project alive.

What’s in it for the app developers? What do they want to make? How can you incorporate their feedback? These are all great questions to ask yourself as development chugs along.

Connect with users

To make the streamlined process amount to a successful product you will have to reach out to your audience and ask for their feedback and help. Consumers are more than willing to lend their opinion on your product and how it could be improved. This feedback will streamline your mobile development process by giving it a discrete set of goals. 

Don’t just connect with your developers — become friends with your customers. Building a brand is all about relationships. Level up your social stats by engaging with the community, asking intriguing questions, accepting developers to submit guest posts and commenting on constructive feedback. Mindless email marketing and trite tweets, begone. Real conversations with your customers, henceforth.

The agile principles focus on teamwork and open communication so that everyone stays informed and productive. Too often, businesses will throw traditional management at a new development team only to be hit with roadblock after roadblock. Avoiding these is imperative and can be accomplished rather quickly by using the agile method. 

What’s more, is that most of these great work can be accomplished online or over telephonic devices. Most companies have been toying with remote work for over three decades but with the internet powers of today, remote work has become a breeze. 

Explicitly, remote work is now more viable and better suited to the working conditions of today than any other form of employment. This saves the company money and saves the worker precious time that they can spend with their family. 

Co-working and cooperating are much simpler now with apps like Slack and Trello that make communicating a breeze. However, that is not to say that going remote will fix all of your problems but it could streamline development in a very real way. 

Streamlining development is also about getting your team members involved in a way that fuels them with passion. As a team leader. Always be involved and present during the development process to keep your developers engaged and productive.