technology

small design web icon

Why is technology important for small businesses?

Author: Jessica Smith

The limitations of owning a small business were significant two decades ago. Large corporations could reach millions of people worldwide thanks to a substantial financial pool that allowed them to open brick and mortar stores in countries all over the world.

Things are different these days. If you dream of owning a small business, then this is your time to shine. Technology makes it possible for anyone to reach millions of people worldwide and make an impact, even if you are a small brand. The following are some significant ways technology can transform your small business.

Technology allows businesses to find their niche.

If you sell a highly unique product, there will only be a limited number of local people who want your products. Technology allows you to find your niche clientele thanks to a bigger pool of potential clients. You can be anywhere in the world and ship your products to others on the other side of the world.

SEO brings the right people to your door

Even if you are selling a unique product, you will still have competition in the market. Thanks to search engine optimization (SEO), technology can help your business stand out from the rest and thrive. Small CBD brands have taken full advantage of this technology to get more people to understand the benefits of CBD and buy their products. Sunday Scaries CBD sleep tincture is an excellent example of a product that grew in popularity thanks to SEO.

Analytical tools leave nothing to chance.

For as long as the existence of businesses and marketing plans, business owners have had to leave certain things to chance because they could not determine the exact factors that made people buy their products. These days with analytical tools accessible to anyone globally, business owners don’t have to leave anything to chance.

Google Analytics is one tool, you as a small business owner, should use to understand the patterns of your customers. What are they buying? From which countries, age groups, and gender? What is keeping them on your website? Are ads, social media, or search engines bringing them to your website? Understanding these patterns is critical for your business, and it helps you shift focus on the things that are delivering results. It might only cost a minute to figure out how analytical tools work, but it is not an impossible task. Use YouTube videos, invest in workshops, or get an expert to join your team so you can make the most of these exceptional tools.

Build a community of support

Community is vital for any business but especially for the smaller ones. You can interact live with your customers and get to know them through regular visits to your shop. Technology can help you create a similar vibe as well. You can interact with clients and potential customers through social media to make your business come across as a community rather than just a place where you sell things.

Technology allows you to spend less.

Reaching a vast audience without technology requires a substantial sum of money to open different spots for your business. With technology, you don’t have to spend money on bigger premises. What your business does need is a premium website where people can browse efficiently and have a positive shopping experience so they will want to come back.

Find the best employees.

Besides finding potential clients in every corner of the world, technology allows you to find the best talent, regardless of where the person is. From brand managers to graphic designers, account executives, and social media gurus, these days, many professionals are choosing to work remotely, making it that much easier for small business owners to find the right talent for their company.

Not only does technology help you find the best talent, but it also enables you to communicate with them most efficiently. Tools such as Trello make communication a seamless endeavor. Your employees do not even have to be in your same time zone if you don’t need them to be.

Keep an eye on competitors.

Competition is healthy for any business. As a small business owner, you must know who your competition is and keep an eye on their next move so you can remain relevant in the market. Technology can make your life easier. You can keep an eye on anything your competitors do through analytical tools. The same goes for social media and websites.

Conclusion

Ultimately, what technology is doing for small business owners is providing efficiency across a spectrum of elements. Technology enables you to spend less on the things that don’t matter to you, such as rent and utilities. Instead, you can invest the money in more important elements like pay-per-click ads, branding, social media, ads, and all the other components that help your small business thrive.

Author Bio

Jessica has been closely studying the Health industry trends for quite some time. Intrigued by the booming growth of this sector, she takes interest in penning down her views, providing quality insight on current Trends in the Health industry.

5 Ways Technology Can Help You Grow Your Business

Author: Arslan Haider

Introduction

One of the key elements of running your business successfully is that you stay up to date with the technological advances taking place around the world. The faster you adapt to the new technology, the faster your business will be able to reap its benefit.

However, the key is to invest in tech products compatible with your business in the industry. Otherwise, you will end up confusing your employee, as well as the clients. Being a successful business leader requires you to constantly learn and implement growth strategies for your business.

Why make your business tech-friendly?

You might be wondering, so what if you do not make your business all tech-savvy? You are still earning. The answer here is, all these technological advances help your business reach its true potential. Especially if you are selling tech products like automated lock systems for houses or wireless outdoor security cameras, not adapting to technology is deviating from the tech mantra of your own business.

In this article, we have mention 5 ways you can use technology to grow your business and help it reach its full potential

5 Ways Technology can help grow your business

  1. Companies Website: Today, most businesses are operated on online platforms. Reason? Covid-19 pandemic! Even before the pandemic, many businesses were operating online, but this virus gave the business world an extra push, so much so that every business owner to survive had to take their businesses online.

    With the lockdowns and shutdowns in the year 2020 and social distancing protocols, a lot of our buyers are also going shopping online. Therefore, to neglect, the structure of your website will be a grave mistake you make, which will end up costing you a lot of money. You should work on your websites effectively, study analytics, and make it appealing to your customers.

    Many customers leave the website page if it’s working too slow or is too complicated to figure out, had dynamic confusing colors that take your attention away from the product, or just poor aesthetic. So invest wisely when making your website, focusing on not making all the mistakes we mentioned above, and focus on it being user-friendly.

  2. Mobility: Mobility has changed how the way businesses operate. It has made things simpler and easier. There was a time that you needed to be in the office physically to take care of all the tasks, but today due to all the technological advances you can attend office meetings remotely, or you can use mobile printers to print out the necessary documents.

    Mobility has made it easy for employees to stay connected with the company always. Could you have ever imagined that during the pandemic, with government shutdowns and lockdowns all over the world, businesses could still be regulating? This is all because of technology that we were and still can survive this pandemic.

  3. Social Media Marketing: Social media marketing is all the rage since everything is being done digitally here. At first social media sites were only used as a networking platform for friends, family, and colleagues, but today they play an important role in the marketing of brands and products as well.

    One thing about social media marketing and why it is so popular with everyone is that it is cheap and can reach a larger audience compared to traditional marketing methods. So if you are someone who is working on branding their business or connecting with customers and not on social media, you are committing business suicide.

Social media sites like Facebook, Twitter, and Instagram all offer good marketing packages in which they offer analytics for you to study and then make an informed decision about running an ad and marketing your product. The key, in social media marketing, is to read their analytics report, which plays a critical role in your business’s growth.

  1. Invest in Diverse Marketing Strategies: Technology has made it possible for you to take on, not just one, but multiple business marketing strategies at a time. However, the key is to sit and figure out which strategies. For this, you must understand what your short-term goal is? Do you want to build a brand image? Or do you want to manage good relationships with customers? Or it can be that you want to introduce a new product to the market.

Depending upon whatever the goal of your marketing campaign is, relevant strategies are adopted. Today, people also invest in marketing software that helps you in implementing geo-targeted advertisements. Or you can invest in a couple of digital marketing strategies such as SEO marketing, SEM marketing, influencer marketing, etc.

For example, if you are marketing a wireless outdoor security camera maybe get some influencer marketing, or you can try to get your product featured in a blog. On the other hand, if you are interested In creating a brand awareness campaign, that would require adapting to all digital and traditional marketing strategies.

  1. Use Management Software Products: Management software helps you stay organized, updated, and prepared. Doing a lot of things can make you lose focus or forget what your objective was, but these software products are a cheap way of staying on track. You can also hire a lot of employees to take care of the task, but when you can do the same thing more efficiently and cost-effectively, why not?

These project management software packages help the teams stay vigilant, active, and accurate. They are better able to complete their tasks on given deadlines. This helps your business’s growth, as a well organized and managed business is a pillar to success.

Conclusion

Technology is constantly evolving. Today you are using software, tomorrow there is going to be a better version of the same software that is going to be introduced. The key is for you to constantly learn about tech advances, so you can use them to the best ability for your business’s growth.

 

Author Bio:

Arslan Haider is author of the above blog. He has done his Bachelor in Computer Science from University of Wah. He is a professional Guest Blogger at Mediahicon and loves to write blogs on valuable topics.