A Beginner’s Guide to eCommerce SEO to Get More Sales

Search Engine Optimization (SEO) is the practice of managing a website in such a way that it ranks high on search engines. SEO for eCommerce websites revolves around getting organic traffic for product pages.

The ultimate goal of any eCommerce website is to sell more products. But, before people buy products, they search for them. That is why SEO is crucial for eCommerce businesses.

Why SEO is important for eCommerce Businesses

Organic searches are the second highest source of traffic for eCommerce websites. If you want your website to rank high for relevant searches, you need to focus on SEO.


The higher your eCommerce website ranks for audience searches, the better traffic you can drive to your website. Higher traffic brings more customers to your website resulting in more purchases and better revenue.

The benefits of SEO are not limited to search traffic. It also helps improve your website’s structure, performance, content, and user interface. 

It is a long and complex process. But, the following guide will help you understand the fundamentals of SEO.

Step-by-Step Beginner’s Guide to eCommerce SEO

If you are just starting out, you need to focus on the fundamental aspects of SEO. The following 5 steps will help you prepare the groundwork to receive organic traffic on your eCommerce website.

Step 1: Technical SEO Review

Before a website can rank on a search engine, it needs to fulfil certain criteria. The search engines should be able to crawl the website and index its pages.


This review helps you identify the problem areas in your eCommerce website that might prevent it from ranking.  At this stage, you need to analyze the website’s architecture, loading speed, sitemap, broken links, user interface, security measures, and so on.

You need to make sure that:

  1. Search engines can crawl your eCommerce website.
  2. You have defined crawling instructions for crawl bots.
  3. The website has TLS certification for HTTPS.
  4. Your website does not take too long to load.
  5. There are no broken links on the website.
  6. Your website has a well-defined URL structure

This audit will tell you exactly how much work is to be done before you begin your SEO activities.

Step 2: Keyword Research

The term “keyword” refers to the words or phrases people use to search for something. The purpose of this research is to find the search terms relevant to your products. 

Each keyword has a different search intent behind it. Different keywords also come from different types of audiences. You will need to find the keywords that are relevant to your website and its pages. 

For example, if your eCommerce website sells sports shoes. Then keywords like “shoes for sports” and “comfortable sports shoes” are relevant for you. At the same time, you should ignore keywords like “office shoes” and “sell second-hand shoes”.

Some of the most common methods for eCommerce keyword research include

  1. Google Search Suggestions
  2. Google Related Searches Section
  3. Amazon Search Suggestions
  4. Google Keyword Planner

Step 3: On-Site SEO

Once you have the list of relevant keywords, you need to incorporate them into the website’s structure. The first order of business is to include the keywords in the website’s metadata 

You will have to put the right keywords in the title tags, headings, meta descriptions, and  alt text. Here you only focus on the most important keywords. You can use other keywords in the content. Page headings, titles, product descriptions, image captions, etc. give ample opportunities to place relevant keywords.


Next you have to focus on the URLs of your web pages. You should create descriptive URLs that also include your targetted keywords. If you have several product categories, you should implement them in URLs also.

For example, if you are selling different types of sports shoes. Then you should create categories and subcategories for product pages. In this example, your URL structure would look something like this:

  • yourwebsite.com/sports-shoes/football
  • yourwebsite.com/sports-shoes/running
  • yourwebsite.com/sports-shoes/tennis
  • yourwebsite.com/sports-shoes/basketball

Each category and sub-category will help you target different keywords. You can further structure the URLs based on brands and product specifications. Such descriptive URLs are also helpful for the audience as they are more readable.

Step 4: Content Creation

After the architecture of the eCommerce website, you should focus on the content. You will need to evenly distribute the keywords throughout the content. Using a combination of long and short keyword phrases will help you break the monotony in the content. 

Content for product descriptions should be as detailed as possible. You can include information about the product’s features, advantages, uses, reviews, and so on.

Aside from product descriptions, you can also create detailed content for different aspects of your eCommerce brand. If you are using professional courier services for same-day delivery, you can create a blog to highlight this USP. 

You will not be able to fit in all the keywords on product and service pages. That’s why you also need to write blogs. Based on the keyword research you can create different blogs to target different searches.

With relevant blog content, you can attract a variety of audiences, improve internal linking, incorporate different keywords, and engage website visitors. Your blogs need to be informative, entertaining, and engaging.

The more content you have on your website, the more keywords you can target. As you start developing more content, you will also find more opportunities for link building.

Step 5: Link Building

Link-Building is an off-page SEO practice where-in you get other websites to link back to you. The links of your website on other websites are called backlinks. They are an important factor in search engine ranking as they are considered a sign of authority.


There are numerous methods to improve the backlink authority of your website. You can write guest blogs for other websites and include a link to one of your pages in that blog. 

Another popular method for backlink building is through mentions on news websites. As press websites have high authority, their backlinks are very valuable. But, you will need something newsworthy to receive backlinks from the press. Otherwise, you will have to pay a hefty amount.

You can also create backlinks through product review websites and social media mentions. Although such backlinks do not carry much weight. You should also avoid backlinks that may have a negative impact on your website’s authority.

Customize the SEO Strategy for your eCommerce Goals

As each eCommerce business is unique, so is its SEO strategy. The ideal strategy for your eCommerce depends on a variety of factors. This guide has laid out the fundamentals for you. But, you will need to create an SEO strategy unique to your business.

You will have to consider your products, target audience, USPs, and so on. Each factor requires you to target different types of people. You will need to develop a different SEO strategy for the website and individual pages.

The most important thing to remember about SEO is that it is a marathon. Results may take time. But if you are making efforts in the right direction, you will surely increase organic traffic. 

Author Bio
Oliver Thyra is the head SaaS copywriter and content strategist at Your Marketing Digest. His intense passion for marketing and his engineering background in software engineering has made him a guy who understands how to sell software subscriptions with words. In his free time, Oliver enjoys quality time with his pets (he has got 4 golden retrievers!).

10 Effective Ways to Improve Your Online Presence in 2023

There are numerous ways to improve a strong online presence, regardless of the type of business you run. You can increase brand awareness, leads, and sales with a strong online presence. As we approach 2023, every business must prepare to take its internet presence to the next level. According to Google, 97% of customers conduct online research before visiting a local business.

In this article, we will discuss some ways every business should take to boost its online presence in 2023.

Here are the following 10 effective Ways to Improve Your Online Presence in 2023:

  1. Build an attractive and user-friendly website 

The value of having a website in 2023 cannot be overstated. The website makes it easy for visitors to understand what the business is susceptible to and the many ranges in which the web design company would be able to answer the client’s problems. Furthermore, it can tell the user about the work process, location, operational hours, contact information, and other customer facts. The primary catch is that the user should not just construct any site. It could be user-friendly and visually beautiful. Because consumers have high expectations, they will not waste their time on a low-quality, difficult-to-navigate website.

  1. Use Search engine optimization. 

SEO is a digital marketing strategy for enhancing the visibility of your business in search results. More individuals will be able to find your brand when your website ranks higher in search results. As a result, SEO can make a significant difference in your online presence.

To improve your site for SEO in 2023, spend time researching the most relevant keywords. After that, use the keywords naturally and appropriately in your headers, meta descriptions, blog content, social media messages, etc.

It would help if you also kept in mind the three most important factors of SEO:

  • SEO on-page
  • Technical SEO
  •  Off-page SEO

When done correctly, SEO will assist you in reaching more potential clients and increasing your online visibility.

  1. Maintain your online presence

A website will be required to create relationships with your clients effectively. It would help if you went where the people are, which is on social media these days.

Creating a profile or page on popular social media networks costs nothing. If you post updates regularly, you’ll have a better chance of reaching a larger audience than you would with only website traffic.

You’ll get endless free advertising if you generate material that your devoted consumers share with their profiles. Maintaining an online presence, particularly on social media, will assist you in developing relationships with potential consumers. You can utilize these platforms to respond to customer comments and answer queries.

  1. Using local directories

Local directories are frequently considered advantageous to local businesses, although this is not the case. They will benefit all firms. Local directories allow clients to check out a business without visiting the website.

If a web design company wishes to improve its internet visibility, it should build profiles in local directories such as Google.

The main advantages are that it is a low-cost exposure method that allows for free listing services. These provide access to millions of potential clients, increasing traffic and internet presence. Aside from that, local directories boost a company’s search engine visibility. It gives high-quality backlinks to websites.

  1. Post shareable and emotional content regularly.

Posting material your audience may share with friends is another way to boost your internet visibility. Sharing your material allows it to reach more people, increasing your internet presence. Nonetheless, most users will only share content that emotionally connects with them. Creating emotional and shareable content on your website and social media pages is critical.

  1. Invest in online advertising.

In the early stages of a small business, you’re unlikely to get much traction merely by hoping clients find your website via a search engine. Even search engine optimization (SEO) tactics might take months to implement fully.

With this in mind, many online business owners turn to pay-per-click advertising to reach out to potential clients. Assume your company sells athletic apparel. When a consumer enters the keyword “athletic wear” into a search engine, the search provider will display a small banner ad on the search results page.

Digital marketing is an investment. The advantage is that your advertising reaches a particular audience and is activated by the same types of keywords that you use in your search engine optimization approach.

  1. Explore guest posting

Guest blogging is creating a blog post on another platform’s blog. On the blog, the web design company must include a link to its website. Users who interact with the post on the other platform’s website may click the link and visit it.

Choosing a platform with diverse audiences is critical to increasing the website’s reach. These measures will increase a platform’s social media presence in 2023. However, tracking the platform’s analytics using various tools such as Google Analytics, SEMrush, and others is critical.

  1. Use email marketing

Even though email marketing is one of the oldest forms of digital marketing, it is still quite important today. Many internet users use email and check their inbox messages frequently. According to Optinmonster.com, almost 99% of email consumers open their emails at least once daily. So, if you can reach out to existing and potential clients via email, you will boost your online presence in 2023.

To optimize email marketing, you must develop an email list and craft distinctive subject lines and content. You must also send emails regularly without spamming your recipients.

  1. Connect with other businesses.

There is power in numbers. Join forces with other local businesses to share content and boost your visibility.

For example, if you work as a copywriter, you can consider guest posting on a blog for a web design company to discuss the intersection of your industries. If you have an authorization, you may use external links to direct readers to your website or landing page.

This strategy can be challenging because you want to avoid local firms that are competitors. Make sure you and the other small business owner agree on your target market and have a similar “brand voice,” which refers to how you communicate with your customers and readers.

  1. Create relevant content

You may improve your social media presence by providing content your followers will find engaging. The content you create is an excellent approach to establishing your brand and speaking authoritatively about the business or area you are passionate about.

What exactly constitutes “content?” It is all up to you. Common types of web content include:

  • Starting a blog
  • Video vlogs (“vlogs”)
  • Podcasts
  • Online brochures and e-books

When creating material, include a call-to-action (CTA). This means you’ll ask your readers to subscribe, contact you, or join up for your services.

Your website most likely has a content management system built in. If not, consider switching your website to a service that includes a content management system, such as WordPress. 


Maintaining your online presence should be a regular component for an Atlanta web design company. Evaluate your performance on various search engines regularly and make improvements as needed. This job should be as crucial to your business plan as checking your financial statements.

What are the five important areas of SEO optimization?

SEO, or Search Engine Optimization, is a methodology that can be used to help your

website to reach as many people as possible. It’s important to be aware of the different aspects of SEO and how they influence one another in order to make sure your website ranks highly when it comes time for search engines like Google to hand out traffic.

What are the five important areas of SEO optimization?

There are many aspects to SEO optimization, and each one is important if you want your website to rank highly in search engine results pages. Here are the five most important areas:

1. Title tags and meta data:

The title tag and meta data are the first lines of your website’s HTML code. They’re used to determine the layout of your page and help search engines identify your webpage. Make sure your title tags and meta data are correct, accurate, and descriptive. For more information on how to title and meta your page, check out this guide from Moz.

2. In-page SEO:

This refers to the ways that you can improve the appearance of your content on a webpage. You can use keywords throughout your content to boost its ranking potential, as well as create unique layouts and design elements that will draw attention to your content. For more information on in-page SEO, be sure to check out this guide from Google.

3. Link building:

Building links is one of the most important aspects of SEO optimization. When someone clicks through a link from another website and lands on your page, it’s considered “inbound link building.” It’s important to make sure that all of your content is accessible via inbound links. That means that it’s important to make your content easy to read, structured properly, and easy to find.

4. Draw in visitors with social media:

Social media marketing can benefit your SEO efforts as well. When you’re creating content for a blog post or page on a site like Facebook or Twitter, be sure to include keywords throughout the text so that it can rank for particular search terms and phrases.

Additionally, you should be using external sites like Google+, Instagram, Pinterest, and YouTube to gain visibility for your content. This will help boost the visibility of your site on the web as well as on social networks, which will increase readership and traffic overall.

5. Optimize a site for mobile users:

With the wave of mobile users sweeping the internet, you need to make sure that your site is easily navigable for visitors on all types of devices. You should use clear navigation and include mobile-friendly pages, as Google’s Mobilegeddon update made it all too easy to be penalized by search engines if your sites aren’t mobile-friendly.

6. Check over your site regularly:

To stay on top of your SEO efforts and make sure they’re working properly, you’ll have to take time out of your day to check things like links, backlinks, external links, and anchor texts (the text surrounding the link). The best way to do this is by hiring someone who can check these things in your absence, and Incrementors provide the best on-page seo techniques.

The importance of search engine marketing

There is no doubt that search engine marketing (SEO) is one of the most important ways to improve your website’s ranking on search results pages (SERPs). SEO can help you attract more visitors from search engines, which in turn can lead to increased traffic and revenue.

Here are five important areas that you should focus on when building your SEO strategy:

  • Title tags and meta descriptions
  • Web page content
  • Link building
  • On-page optimization (also known as “hits” or “traffic”)
  • Offpage optimization

How to set up a website in today’s market

According to the Pew Research Center, in 2017, there were 1.4 billion active internet users, which is more than double the number of users in 2013. This massive increase in internet usage has led to an increase in website traffic. In order to keep up with this increase and ensure that people find your website, you need to optimize it for search engines.

There are five main areas of SEO optimization: title tags, meta descriptions, H1 tags, images, and page content.

1. Title tags are the first thing that a search engine sees when it indexes a page. They should be short and to the point, and use keywords that are relevant to your website’s topic.

2. Meta descriptions are a short paragraph that describes your page’s content. They must be between 75 and 150 characters long and use keywords as well.

3. H1 tags are used to identify the main heading on a webpage. They should be keyword rich and make it clear what the page is about.

4. Images play an important role in SEO, as they can help boost click-through rates (CTRs) and improve user experience. Make sure you ’re using a high-quality image that contains most of your keywords.

5. Use HTML sitemap to make sure every page on your website is well organized and easy for search engines to crawl through.

6. Place the following elements in your footer: a copyright notice, contact info, social media links, and webmaster information.

Best ways to optimize your website

1.Meta data:

Make sure all your meta data is up-to-date and accurate. This includes things like your website title, description, and keywords.

2.On-page optimization:

Make sure your titles, meta descriptions, keyword density, and images are all optimized for search engine visibility.

3.Off-page optimization:

Link building is one of the most important aspects of SEO and can help you rank higher in search engines.

4.Crawling and indexing:

Googlebot will index your site if it’s relevant to a search query, so make sure it’s properly crawled and indexed.

5.Design considerations:

Keep in mind that design affects how users interact with your site and may affect how well it ranks in search engines.

Best practices for SEO

1. Proper title tags:

A well-optimized blog should have informative and keyword rich titles that are catchy and search engine friendly. The title tag should be between 20 and 30 characters long and include the keyword(s) you are targeting.

2. Meta data:

Every blog post should include a title, description, tags, author, and date of publication information. This will help Google index your content and determine which pages to show in its search results.

3. Inclusion on social media:

Make sure your blog posts are shared on relevant social media platforms such as Facebook, Twitter, Google+, Pinterest, and LinkedIn. SEO social media marketing services help amplify your reach and increase engagement with potential readers.

4. Optimized images:

Use high-quality images that are optimized for SEO (Alt Text, Title Tag, H1 Tag). These will help improve click through rates (CTRs) and make your content more visible to potential browsers.

5. Use anchor text:

Add keywords to all your links within your blog post so that they rank higher in SERPS. This will help increase traffic flow to your site and increase conversion rates.

Best tools for SEO

1. SEMrush –

SEMrush is a great tool for optimizing your website for search engines. This tool helps you see what keywords are being targeted by your competitors, find optimization opportunities, and generate more leads from organic search.

2. Google AdWords Keyword Planner –

This tool allows you to research keywords that are likely to drive traffic to your website. You can then allocate a budget and time to target these keywords.

3. Ahrefs –

Another great tool for researching and optimizing your website for search engines is Ahrefs. This platform provides detailed data on SERP trends, competitor activity, and keyword performance.

4. BuzzSumo –

One of the best ways to get exposure for your new content is to analyze how other brands are performing with similar content. BuzzSumo allows you to quickly find popular articles and measure their popularity based on shares and likes.

5. Google Analytics –

Google Analytics is a powerful tool that allows you to track the performance of your website traffic and conversion rates over time. By understanding where visitors are coming from and what motivates them, you can create better content that will keep them coming back.


There are a number of different aspects to SEO optimization, and it can be hard to know where to start. If you’re looking for some tips on how to optimize your website for better search engine visibility, read on!

Author BIO -Joe Barry is the manager and Head of Growth of Incrementors, a company that assists clients in expanding their online businesses by bringing in more customers, Incrementors is an Award-Winning Digital Marketing Agency leads, and sales. Online marketing solutions that are specifically adapted to the demands of the clients are the Incrementors’ area of expertise.

7 Ways Coding Can Help Your SEO

Nowadays, the world of digital marketing is a competitive battlefield. Like any battlefield, it’s crucial to be fully equipped, which means having a strategic content plan and effective marketing tools.

Indeed, content is king. However, some strategies must not be missed to ensure optimized search engine rankings. Coding is one of them.

For many webmasters, search engine optimization (SEO) is about boosting specific on-page variables to maximize the chances of being ranked for keywords or soliciting backlinks from qualified sources to strengthen off-page SEO. However, coding also plays a critical role in your site’s optimization. By harnessing coding for SEO, you are like building something on a robust foundation.

To help you understand why coding is essential when doing SEO, we’ll walk you through their relationship and how the former can boost your SEO. Let’s dive right in!

Does one need coding skills for SEO?

SEO doesn’t essentially require hands-on coding. But learning to code is a huge plus.

With coding skills and knowledge of technical SEO, one has a significant advantage in better optimizing a website and understanding technical issues that need addressing. A good understanding of SEO source code can also help a professional determine how to display a webpage content and peek at your competitors’ website source code.

To make the most of SEO practices, it’s crucial to have a good technical infrastructure, which includes programming. This programming is essential to optimize a site, especially for Google and cross-platform compatibility.

How coding helps SEO

SEO and coding are profoundly linked, thus providing benefits to each other. To know more about these benefits, let’s discuss how coding helps SEO.

1. Coding facilitates a seamless page experience for users

Page Experience involves a set of factors that measures how satisfactory it is for users to interact with a page beyond its pure information value.

Search engines like Google favor what works for the users better. So, with proper and well-written code, you ensure hassle-free webpage interaction. This means having a technical front that complements your user interface. With this, your website becomes more favorable for Google, thus resulting in improved search rankings.

2. Coding makes indexing easier for the web crawlers

Many say that SEO professionals must have even a little knowledge of HTML and CSS. This may be primarily because making changes to or improving the HTML tags, microdata, and website architecture, allow search engine algorithms to locate, understand, and rank the website faster.

3. Code validation allows for search engine spider accessibility

Search engine spider programs usually have serious limitations in terms of crawling and indexing your website. Given that they only effectively read text, other elements on your site—image, video, audio, and script files—can avert important site text from being crawled and indexed properly.

Should you notice that many parts of your text are missing from your web pages, if you have code validation skills, you can better cross-check if search engines can find your data.

4. Create SEF URL rewrites with coding

Making search-engine-friendly (SEF) URLs, which you can rewrite with coding, is advantageous for both SEO and user experience. To reduce the number of inapposite characters and codes in your URL, you’ll have to modify your website’s codes. But this depends on the specific platform your site runs on. If your site uses WordPress or another content management system (CMS), you will have access to internal dashboards or plugins that will permit you to make important changes. When it comes to open source e-commerce platforms though, you may need to address your permalink structure within your hypertext access file.

5. Coding allows you to establish 301 redirects for proper PageRank flow

When it comes to setting up proper 301 redirects, From an SEO perspective, there are two coding situations to consider in terms of setting up effective 301 redirects. First, you utilize this code to notify search engines that both world wide web (www) and non-www URL versions should be treated equally. Second, should you ever move content within your website, you establish a 301 redirect to inform search engine spiders of the action. By doing so, you reduce the potential loss of PageRank that may occur when backlinks can no longer resolve to your previous URLs.

6. Accelerate loading times with combined code files

In recent times, site loading speed has been considered as a huge search engine ranking factor per Google’s stated desire to reward swift sites in the search results. Unfortunately, if your site is built using many different scripts for additional functionality purposes, loading all the various code files will significantly bring down your site’s performance. To minimize long loading times due to excess script demands, it’s best to combine these individual code sheets into a smaller number of files. This way, you also improve your site’s overall SEO.

7. Utilize “rel=canonical” to deal with duplicate content issues

You may have duplicate content issues if you use a CMS program like Magento, Joomla, or WordPress to build your site. Every time you generate a new post for your website, these systems may automatically create any or all of the following options:

  • Yoursite.com/post-name.html
  • Yoursite.com/category1/post-name.html
  • Yoursite.com/archive/date/post-name.html

Since these different URLs redirect to the same page, search engines may subject you to duplicate content filters within their platforms, especially if you don’t specify exactly how each URL should be regarded or treated. To instruct search engines to better handle your URLs, you can use the “rel=canonical” tag. You can add this feature to your website’s <head> section and tell the search engines to disregard, redirect, or index a specific page for the URL.

In a Nutshell

SEO and coding altogether may be a complex concept, but by considering the best practices and benefits above, you can effectively optimize your search engine rankings and achieve your marketing goals.

The Benefits of Technical SEO

Nowadays, having a fully functional website is of the utmost importance.

Modern consumers have high expectations, needs and demands. If the website they’re currently browsing cannot meet those expectations or needs, consumers will simply bounce right off.

Fortunately for web owners, there are ways to provide their potential customers with whatever they want.

This is where SEO (Search Engine Optimization) comes in. SEO is a marketing strategy that allows companies to meet consumer needs when it comes to a seamless browsing experience while promoting their businesses online.

You’re basically hitting two birds with one stone. The process in charge of meeting consumer demands is called technical SEO. As its name suggests, technical SEO covers every aspect of a website’s functionality, such as page speed, security and so on.

That being said, most consumer pain points are related to website performance and functionality. For example, pages that take too long to load irritate consumers and force them to bounce.

Technical SEO takes care of such issues and ensures that search engines, such as Google, look favorably upon websites that have consumers’ best interests in mind.

With that in mind, here are a few benefits of technical SEO.

Image by Mohamed Hassan from Pixabay

1. Improved website speed

As mentioned above, page loading time is one of the major pain points for consumers. If your pages aren’t loading fast enough, you will lose a lot of traffic and potential customers. The main reason is that modern consumers simply don’t tolerate sluggish websites.

That said, even if it takes one second longer for your pages to load than what consumers expect it will result in a 16% decrease in customer satisfaction, 11% decrease in page views and 7% decrease in conversion rates.

This can have a huge negative impact on your bottom line. Page loading time and overall website speed are part of the technical SEO domain.

There are plenty of things you can do to improve your website speed using technical SEO techniques alone. Here are a few examples.

  • Server file compression.
  • Code minification.
  • Browser caching.
  • Image optimization.
  • Accelerated Mobile Pages (AMP) for mobile optimization.

With technical SEO, you can eliminate all the issues that can slow down your website and page loading time. This will improve customer experience and give your rankings a much-needed boost.

After all, website speed is, in fact, one of the major ranking signals. The fact of the matter is that page loading time affects user experience the most.

Search engines, such as Google, want to provide consumers with the best results possible. That means that they’ll check not just the accuracy and value of information but also factors that will affect browsing experience like website speed does.

2. Mobile optimization

As you already know, the number of mobile users has grown significantly over the past few years. As of 2021, the number of mobile users worldwide reached 7.1 billion. That number is expected to reach 7.49 billion by 2025.

It’s safe to say that most online consumers are browsing the web using a mobile device. Search engines, such as Google have been aware of this trend for some time now. This is why Google released their mobile-first indexing update which will give favorable rankings to mobile-friendly websites.

Once again, technical SEO can help you optimize your website for mobile devices. One of the ways it can help you is by ensuring that your responsive design is properly implemented and fully functional.

Some of the best marketing companies advise that all companies should focus on optimizing for mobile, especially if they are leveraging SEO. The main reason is mobile-friendliness will not only benefit your SEO efforts but also help your company acquire more leads and more organic web traffic.

Technical SEO makes sure that your website features and content are performing well on mobile devices. That way you guarantee an exceptional browsing experience to all customers, regardless of which devices they might be using to browse your website.

Technical SEO will also help you test various other features on your website to help you determine if they are mobile-friendly or not. It can even also help you implement the best practices that will ensure that your entire website is, in fact, mobile-friendly.

Photo by Ilya Pavlov on Unsplash

3. Page indexing

One of the main benefits of SEO is improved online visibility. However, search engines must be able to crawl and index your pages so that they can rank them properly.

Moreover, search engines must be able to understand the context of your pages so that they can match them with user intent. That’s why you must ensure that search engine crawlers can do their job so that you actually benefit from SEO. Technical SEO is also responsible for this part.

Every time you add a new page or an individual piece of content, you have to ensure that those pages and content are properly indexed.

In addition, you want to avoid redirects, errors, broken links and other inconveniences that will prevent search engine crawlers from doing what they do best. That’s why technical SEO is mandatory.

Here are a few ways technical SEO can help you with page indexing and other factors.

  • Help you track and fix server errors.
  • Help you prevent loop redirects.
  • Helps you identify URL blocking by robots.txt files.
  • Helps you identify “noindex” tags.
  • Helps you fix 404 errors.
  • Helps you locate and fix duplicate content.

When you eliminate or fix the most common problems that hinder search engine crawling, you can boost your rankings and allow search engines to properly index your pages.

4. Website architecture

Website or simply site architecture is very important to both your users and search engines.

From the user’s point of view, site architecture represents website navigation and content hierarchy that allows them to seamlessly browse your website and find what they’re looking for with ease.

On the other hand, search engines use your site architecture to navigate the pages and determine should the page be indexed or not. It also helps search engine crawlers understand the connection between your internal links.

The more pages your website has, the more important site architecture becomes.

Technical SEO can help you create an ideal architecture that will meet the needs of both users and search engines. Here are a few examples.

  • Categorizes and organizes the pages on your website.
  • Helps create SEO-friendly URLs for seamless navigation.
  • Focuses on creating sitemaps to help crawlers with page indexing.
  • Creates internal link hierarchy to point search engine crawlers towards pages with more authority.

This allows you to retain your audience’s interest by providing them with additional content that’s easy to find. It also creates breadcrumbs that enable seamless navigation for both users and search engines. That way your pages get properly crawled and indexed while your audience enjoys high-quality content.

Photo by Stephen Phillips – Hostreviews.co.uk on Unsplash

5. Website security

Website security is an important ranking factor and it’s also vital to customer experience. This is especially true if you process consumer-sensitive information, such as names, addresses, emails, credit or debit card information etc.

To ensure that websites will take security seriously, Google made having HTTPS (Hypertext Transfer Protocol Secure) a major ranking factor.

Websites that don’t have HTTPS would get penalized by Google. To transfer from HTTP to HTTPS, a web owner would have to purchase a TLS/SSL (Transport Layer Security/Secure Socket Layer) certificate from their hosting provider.

However, this migration can and does cause a lot of issues with your website. Fortunately, technical SEO is there to ensure everything is working as properly as it should. Here are a few things technical SEO can help you with.

  • Ensure that the same functionalities remain after the migration.
  • Monitors the changes in URLs and uses canonical tags to remove duplicate content.
  • Helps you test everything after the changes have been made.

Having proper security measures is vital. It prevents your website from being blacklisted and it shows your customers that your website is, indeed, trustworthy.

Technical SEO is there to ensure that your security measures are in place and that everything is working as it should.

Closing words

Technical SEO is a big part of on-page optimization. It ensures that your website functionality and performance are up to the task. Many of the factors that technical SEO deals with are also ranking signals.

These factors affect user experience in more ways than one. That’s why Google considers technical SEO to be an essential aspect of your overall SEO strategy, alongside on-page and off-page SEO.

After all, Google wants to ensure that they’re matching search queries with the best results possible.

By optimizing your technical SEO regularly, you’ll be able to ensure that your website is highly functional and that it performs exceptionally well. This will meet the needs of both search engines and your customers.

In other words, your website will not only end up on the first page of search results due to favorable rankings but it will also be able to provide your users with everything they want or need.

Author’s Bio

Christopher is a Digital Marketing specialist, Project Manager and Editor at Find Digital Agency and a passionate blogger. He is a dedicated and experienced author who pays particular attention to quality research and details. Focused on new web tech trends, he starts the day scrolling his digest on new digital trends while sipping a cup of coffee. In his free time Christopher plays drums and Magic: the Gathering.