Best Email Marketing Software for Small Businesses

As a small business, you have a lot of constraints. You have a limited budget but are in dire need of more staffing. Before making a small decision, you need to look at your budget to make sure that the decision you make will be profitable. And more importantly, you need to make smarter decisions when it comes to the software you implement. You are choosing software to do some of the vital tasks because you do not have the resources to do otherwise.

That said, email marketing tools are on the rise. There are nearly 450+ options for you to choose from. Hence, we have put together some of the best email marketing software available in the market. These tools not only enhance your marketing operations but also save the time you spend on sending emails.

1. PeppyBiz

PeppyBiz offers a wide variety of software solutions. Among which, is the powerful email marketing software solution. Our software is perfectly tailored to fit small businesses. Our experts have packed the software with plenty of optimised email templates for you to choose from. You can use themes that match your brand and customise all you want.

On the technical side, our software enables you to send targeted emails and triggered emails. You can create automation sequences to deploy personalised mails at the most opportune time. Our software also allows you to integrate with many other tools making it easy for the transfer of customer data. By opting for our software, you also get advanced features like A/B testing, real-time statistics, etc.

2. NotifyVisitors:

With NotifyVisitors, you get a software suite that combines the power of email marketing and marketing automation under one roof. You can also make use of the advanced analytics tool to arrive at better automation workflows.

It also boasts a sophisticated segmentation tool that saves a lot of time for your marketing employees. You also get intuitive extensions and integrations to make your email marketing venture smoother.

3. Sendinblue:

Sendinblue is one of the best email marketing software for transactional emails. With this software by your side, you can always be sure that you send GDPR-compliant emails every time.

For expert users, the software also offers developer tools. So you can customise the software to suit your business needs. The software also has automation tools that specialise in send-time optimisation. So you deliver the content at the right time.

4. Drip:

Drip is a popular name among e-commerce businesses. It has all the features of the above-mentioned best email marketing software. In addition, it also has numerous integration options with popular e-commerce platforms like Shopify and WooCommerce.

It has tools like revenue analytics and multi-platform communication as well. All these combined make it a powerful tool for e-commerce businesses. Plus, it also has an interactive visual automation builder to make things easier.

5. Autopilot:

Autopilot, as the name suggests, focuses entirely on email automation. It understands that personalization is the key and leverages the user data where necessary. Most businesses who use this software attest to them as the easiest and the most simple to use interface.

Their visual automation builder allows you to add emojis, stickers and descriptions for quick identification. Simply put, there’s no unnecessary clutter.

6. MailerLite:

MailerLite is the most affordable option for SMBs that do not have much capital to spend. But, it still manages to offer some of the latest features and tools. If you are a beginner who wants to experiment with email automation, then MailerLite should be your first choice.

You can create and manage multiple email campaigns with ease. And the creators of this software are constantly giving out quality updates. Moreover, you wouldn’t get to experience automation for a small price anywhere else.

7. Benchmark:

Talking about the affordable and best email marketing software, Benchmark offers you many powerful tools for free. It includes a drag and drop builder, simple automation and reporting tools in their free version. Their website claims to provide a reduced customisation time. According to many businesses that use this software, it is true that it offers a simple UI and an impactful UX.

It also has advanced features like an HTML email editor and RSS emails. Another exciting feature of this software is the inbuilt photo editor. You do not need to be an expert in manipulating photos using photoshop when you have image editing tools in your email editor. You can also view your emails in a different environment (say mobile devices) to check compatibility.

8. Mailchimp:

Mailchimp is a fairly popular tool among SMBs and enterprises alike. Many business owners accredit them as the best email marketing software. Initially, you can start using the software with basic features free of cost. But to have automation and other such tools, you need to upgrade to a higher package.

Now that Mailchimp has become an all-in-one tool, you can perform all marketing operations using the same software. It also comes with options to integrate with WordPress, Magneto and Shopify. However, you get customer support only through email. But for running a business, time is of the essence. So that is the only drawback of Mailchimp.

9. GetResponse:

GetResponse is another well-known software among marketers. Attracting customers to click on your emails is the primary objective of this software. It lets you create beautiful forms, templates and landing pages. Moreover, it also has A/B testing, user tracking and autoresponders, which make the work of a small business easier.

By choosing this software, you get a live support team ready to help you with any issues. Their website is full of learning materials and videos to help their customers with the software. So you do not need to invest in training sessions too.

10. Constant Contact:

Constant Contact is an emerging software with impressive tools to offer. It also has a small learning curve. Meaning, it will fit in well with a fast-paced small business. You can conduct drip campaigns, surveys and polls using this software.

Another interesting feature is the built-in social media sharing tool. So, you can also schedule your social media posts using this software. Just include in the automation sequences and your emails and social media ads are good to go.

Conclusion

Finally, it all comes down to your budget and how the software will impact your business. Hence, try to look for free trials of the software before fixing one as the best fit,

Guest Blog by PeppyBiz

PeppyBiz is a leading SaaS provider offering a wide variety of AI-powered business solutions that streamlines your business. Check out our products today!


Author Bio:

Sara Williams

Sara is a content writer at PeppyBiz, a platform that allows businesses to grow a list of email subscribers, design and build customized email templates through email marketing software.

How to Streamline Mobile Development Projects

Mobile development can be an arduous and tedious process filled with potholes and pitfalls. Avoiding these obstacles is critical if you want your app to reach its successful end. 

There are a few strategies that you can employ to keep your hire the right team development team and keep it focused and working. Something that is usually glossed over by young app development companies is the method with which you will manage your teams. 

The agile principles, such as they are, provide an in-depth guide on how to develop successfully. After making numerous blunders and mistakes the agile creators understand that there were a few things that must happen for an app to be truly successful. 

Adopt agile principles

What makes an app agile? What makes a company lean? Is it diet and exercise? Unfortunately, not. Agile is a mindset that shapes how we develop software. Agile is about maximizing efficiency and effectiveness through continuous development and conversation.

More simply: agile is about getting things done and cutting out the excess fat. Develop software, review, improve the software. Rinse, wash, repeat. Software is developed in cycles (e.g. version 0.1, version 2.0, et cetera). Study the agile manifesto to learn more about how you can implement the methodology into your development processes.

Consider going remote

Fax machines, internet telephony, and email — oh my! We’re surrounded by communication tech. Want to assemble a team without taking out a loan on your home? Easy — go remote. With the power of the internet, any and everyone can collaborate.

Certain apps help tremendously with asynchronous communication. Namely, Slack and cloud-based project platforms like Trello. There are preselected pools of remote developers on freelancer websites and marketplaces.

Inject some passion into your project

All work and no play make Jack a very dull boy. A creepy line from a horror movie and a truism about mobile development. Without some passion and energy, your team is going to fall asleep at the keyboard. Keep them motivated by keeping the mission of your project alive.

What’s in it for the app developers? What do they want to make? How can you incorporate their feedback? These are all great questions to ask yourself as development chugs along.

Connect with users

To make the streamlined process amount to a successful product you will have to reach out to your audience and ask for their feedback and help. Consumers are more than willing to lend their opinion on your product and how it could be improved. This feedback will streamline your mobile development process by giving it a discrete set of goals. 

Don’t just connect with your developers — become friends with your customers. Building a brand is all about relationships. Level up your social stats by engaging with the community, asking intriguing questions, accepting developers to submit guest posts and commenting on constructive feedback. Mindless email marketing and trite tweets, begone. Real conversations with your customers, henceforth.

The agile principles focus on teamwork and open communication so that everyone stays informed and productive. Too often, businesses will throw traditional management at a new development team only to be hit with roadblock after roadblock. Avoiding these is imperative and can be accomplished rather quickly by using the agile method. 

What’s more, is that most of these great work can be accomplished online or over telephonic devices. Most companies have been toying with remote work for over three decades but with the internet powers of today, remote work has become a breeze. 

Explicitly, remote work is now more viable and better suited to the working conditions of today than any other form of employment. This saves the company money and saves the worker precious time that they can spend with their family. 

Co-working and cooperating are much simpler now with apps like Slack and Trello that make communicating a breeze. However, that is not to say that going remote will fix all of your problems but it could streamline development in a very real way. 

Streamlining development is also about getting your team members involved in a way that fuels them with passion. As a team leader. Always be involved and present during the development process to keep your developers engaged and productive. 

Benefits Of Defect Management For A Small Business

You should use bug tracking best practices to help you especially if you’re just beginning to develop a defect management model for your small business. Any code-designed software framework would have problems; the key to fixing them quickly and reliably is a bug monitoring mechanism and defect tracking tools built on best practices.

It might seem like a needless move to define best practices in the process wheel, but just think about the concept of a best practice:

A best practice is a technique that has been widely recognized as preferable as it has been shown to have better outcomes than any other attempted or tested alternative approach. Therefore, it’s been built as a natural way of doing business.

Why is bug detection so essential?

One of the most critical facets of software creation is bug detection and using the right defect management tools. Unquestionably, glitches and difficulties would occur when developers write code to build applications. It is not a choice to merely allow such mistakes to be overlooked; at best, overlooked problems will inconvenience your consumers or, at worst, ruin your platform entirely. There must be a kind of defect monitoring in place.

Here are some of the benefits of defect management for a small business:

Management of issues saves time and resources

You remove bugs on a continuing process while you perform problem management correctly, constructively, and often. This avoids the occurrence of an unintended pile-up of challenges, which may have severe financial repercussions. What’s more there? On a rolling basis, as you do bug monitoring, it means you do not reallocate money. Instead of wasting much time simply trying to repair what’s already been completed, developers should invest more time on projects that will expand the business.

Bug monitoring makes the clients happier

Customers will be satisfied as you offer service and ensuring the experience you’re creating is constantly evolving. If you’re having so many challenges and glitches go unanswered on the other side, that’s a formula for clients to start looking around and to affect your brand right away.

Tracking of bugs guarantees consistency

You are observing, identifying, and fixing mistakes any time you go through the problem management process. This increases the product’s overall consistency and lets you minimize risk.

Handling challenges helps you optimize procedures

The more your bug monitoring flow is executed, the stronger you and your team can be at it. You will, in essence, learn how to refine the process and make it much more successful and effective, putting you and your organization up for success.

Conclusion

All in all, defect management and bug tracking is a superb way of increasing the efficiency of your small business in the long run. For this purpose, you should t

Best Plagiarism Checkers for Online Content

Plagiarism checking has become the primary need of every business nowadays as there are lots of content available online. This is no doubt true that lots of plagiarism checker tools are also available for users’ comforts, but many of them are either not accurate or are useless. Most of the writers or bloggers tend to save their time and paste copied content on their blogs and as a result, Google penalize their content or blog and in some cases, advertising halts on their platforms resulting in revenue ceasing issues.

To overcome such issues, numerous plagiarism checker tools are being developed, which check the legality and uniqueness of the content. You now should not worry about the content originality as these tools are good to clear all of your doubts. The smart web tools and applications make the best use of advanced technologies and considering user needs to provide accurate results.

How Plagiarism Checker Tools Work

The tools are best for students and teachers as numerous academic assignments are found copied, and most of them claim that they did not copy anything intentionally.  You can avoid making any plagiarism by making the best use of these plagiarism checker tools. These copyright checker tools are advanced ones with guaranteed and the best results. They analyze your results line by line properly. These plagiarism software tools comprise of an additional feature of word count along with character counts, length reading, spell checks, and a lot more.

Online plagiarism checker by PlagiarismSoftware.co provides users with numerous plans, i.e. basis, business, corporate, enterprise, and exclusive ones (https://www.plagiarismsoftware.co/plans). They charge for each plan and features for each plan vary as per user needs. Most of the users prefer basic plans as it offers search options, file uploads, URL scanning, 24-hour support, and much more. It costs $10 just and is highly affordable. Some big companies or corporations may use corporate or enterprise plans by PlagiarismSoftware.NET/Plans, but most usage is of the basic plan as it suits almost everyone.

How Plagiarism Software Tool Works

The tool lets the user enter raw text in a big text box given at the top of tool User copies his text and paste in the text area provided. If any of the users don’t feel comfortable with this, they can also put the file in this plagiarism checker tool. They can just upload the file by choosing from source director or by giving path and scanning will automatically start.

One more option of URL posting is also there. This refers to the online or direct URL checking for the content, which is already live. The same matches each line one by one and as a result, the marked or copied lines appear in red marks.

The tool makes the use of two types of text, i.e. source and query texts. The query text is the one which the user enters a query and the smart algorithms of Plagiarism perform in-depth and proper analysis if the content provided against billions and trillions of databases including books, sources, journals, live URLs, academic papers, articles, papers, and a lot more. The other plagiarism checker text is the source text. The same refers to the PlagBot process where the exact query is matched with text and it marks all of it as RED and provides the users with source link too. If any citations are provided or any keywords are to be omitted in checking, there is a checkbox, which one has to choose in the beginning.

Plagiarism checker by Plagiarism software is the best and the most effective tool, which helps a lot for duplication testing and scanning overcoming all copied content issues, especially for the bloggers and professionals leading newbies and startups.

Core Features

Many features are offered to users by the said tools, but few of them include:

  • Direct copy-paste of text files in plagiarism checker to check plagiarism
  • A complete content analysis guide for users in order to serve them better
  • All details and data about the content you provide to the plagiarism checker tool
  • Word counter, time stats, keyword stats, keyword dentistry metrics, grammar checks, spell checks, and much more features as per tool version you use
  • All of them are beautifully and flawlessly designed, and most are near-to-perfection tools