Running regular sales allows you to move inventory you’d otherwise take a loss on, bring in customers seeking a bargain and drive traffic to your site via smart marketing methods. However, if you don’t showcase your clearance sales in the right way, you may impact your overall revenue.
Statista reports quarterly on U.S. e-commerce sales. In the second quarter of 2021, online retailers drew in an estimated $222.5 million in revenue. This was an increase from Q1 and an overall increase from 2020. One reason for the increases includes small business owners becoming smarter about their marketing and inventory management.
If you need to clear out old merchandise or offer loss leaders to bring new customers to your site, here are the best ways to showcase your clearance sales.
1. Put Sales Front and Center
One way to highlight your sales is in your hero image. Add a banner telling what’s on sale, sharing an image and a link to the clearance items. This is a great way to encourage impulse sales and move inventory that would otherwise sit stagnant.
Marie Nicole children’s clothing boutique features their current sale in their hero shot, with an image of a little girl wearing an outfit on sale and a note about how long the promotion runs. Note how they also run a narrow banner across the top of the page announcing the current clearance sale.
2. Know Your Audience
Start by knowing who your target audience is and then use language they’ll respond to. If you send out a note about the clearance items, you need to choose words encouraging buyers to take action. Think about what’s worked in the past, run surveys and look at analytics to figure out the best approach.
3. Highlight the Savings
People love a good bargain. Go ahead and advertise just how much they can save by buying the discounted items. Will they save 20% or maybe more? You might use a percentage, or you might use a dollar amount.
Be upfront about how much items are discounted. Ideally, you’ll break even after handling fees, but you may not make a profit on clearance items. The goal is to keep cash flowing through your enterprise and not get stuck with things that never sell. Seasonal items, in particular, can be hard to move as the holiday approaches. A discount can move them out so you aren’t stuck with them for 12 months.
Neway Packaging does an excellent job of highlighting the latest things to hit their clearance aisles. They use an image reading “Up to 50% Off” to grab attention and let users know just how much they can potentially save by ordering from the clearance section.
The headline reading “new items on clearance” indicates additional things get added to the clearance category from time to time, so even those who’ve visited before are likely to check out the page.
4. Use Social Media
According to Worldometer, there are approximately 5 billion internet users with the number growing constantly. Social media is also growing by leaps and bounds.
You can reach your target audience through a social media page, taking out targeted advertising and getting your current customers to share your posts and talk about your brand.
Give them a reward if someone new buys from you, even if it is a clearance item. Points or other perks will encourage your fans to share.
5. Host a Buy a Bag Event
One way to increase sales of clearance items is by bundling them or offering a perk when people buy. For example, some brands team up with companies offering incentives toward a cause and run sales at the same time.
You can also offer a certain percentage off for anything in a category people can fit in a bag. So, if you go to a hobby supply and craft store, you might see a 20% off all fall-themed items back. Or you might use a certain color tag for clearance items.
Look for ways to promote the bag and use it for more than one season. If you run a fully digital store, then the bag is a virtual one, while a brick-and-mortar store might offer a physical bag for sale items.
Ben Franklin Crafts & Framing offers a bag sale on the last Thursday of each month. The discount applies to the lowest price, so people can even get an additional savings on clearance items. They also offer online specials for those who prefer to shop from the comfort of their couch.
6. Time It Right
Moving seasonal merchandise requires perfect timing. You want people to still be interested in whatever season it is. If you try to clear out winter coats, you might have some luck in early January, but you aren’t going to sell many come April or May.
Think about how people use the item and when the right time is to push to clear the last of them out. Some things get used year-round, so may not have a time crunch on them. However, you may have ordered too many and need to make way for more inventory, so can offer a discount to move things out and create space or increase cash flow.
Reach Out in Multiple Ways
When you run a clearance sale, you must let your users know in a variety of ways. Send them a postcard, shoot off an email, post on social media and update your website. The more signs and info pointing to the sale, the more likely people will buy your discounted products.
Eleanor Hecks is editor-in-chief at Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.
Top 5 Social Media Platforms For Digital Marketing Industry
Over the last few years, the digital marketing industry has grown at a steady pace. As per the market analysis reports, the number of people using digital content is increasing in leaps and bounds every day. Therefore it is easier for marketers to reach a larger audience using digital marketing in no time.
However, social media platforms play important roles in the digital marketing industry. Actually, social media marketing is a crucial part of digital marketing that allows businesses to use social platforms for marketing purposes. But what are these platforms? Let’s check them out in the article below.
Top 5 Social Media Platforms For Digital Marketing Industry
Using social media platforms for the purpose of digital marketing will take your business to the next level. With increased reach, enhanced visibility, better customer relationship, and brand image development…social media platforms are your one-stop solution. In this section, we have elaborated on the top 5 social media sites that each of you must know to grow your business with Digital marketing. Wanna check them out? Let’s go!
Facebook is still not acceptable to many, especially parents and senior citizens in society as it wastes valuable time. However, they don’t know what a strong tool it is in terms of digital marketing. With 2.7 billion active users/month, Facebook is the best social platform to engage the audience, strengthen brand image and advertising. Most importantly, the advertising options that it provides to businesses are incredible.
If you are a new marketer and have no idea how to start digital marketing on Facebook, focus on the FB Business page or FB ad campaigns. Remember the 3 principles- be consistent, stay updated, and be creative. If you want your opinion on which social platform is the best for digital marketing, we would recommend Facebook.
At present, LinkedIn has 706 million registered users and is a hub of B2B prospects. Apart from the job openings, it’s one of the best places for marketing services or products. With Linkedin Ads’ you can easily generate leads, build brand awareness and drive website traffic. The social media marketing strategies of LinkedIn are really cool enough to grow your B2B leads pipeline and reach prospects.
LinkedIn marketing is a comprehensive way of engaging several professionals for driving business-relevant actions. With multidimensional ad options like sponsored content, message ads, dynamic ads, or message ads you can reach marketing goals easily.
Did you know mobile advertisers drive physical store traffic? Digital marketing using Twitter is a prominent example of that. Being a fast-paced platform, it is advantageous for organizations to publish content on a regular basis. With the help of Twitter, sharing links to the blog posts consistently, leads readers directly to the main content. The only thing you have to take care of is creating informative and updated Content pieces.
The total number of monthly active users on Instagram is over 1 million. With this massive user base, Instagram is one of the best social media platforms for building your brand. The digital marketing strategies on Instagram are one of a kind. For example, Instagram is the best social site for those digital marketers who like to create videos and photos for audiences.
Are you a B2C company? Then Instagram marketing is the best tool for you to enhance brand identity. Use visuals of your services or products to motivate your users to create user-generated content. Are you a B2B company? Then share behind-the-scenes photos of your physical site to pique interest in your clients. In addition, the more you use hashtags on Instagram, your business will be able to reach a vast group of audiences.
The power of Instagram Live Video Feature or Instagram Stories are unimaginable when it comes to expanding the social presence of a business. You can also make use of the advertising options for business through Instagram, and what’s the best part here? The options are accessible through Facebook as well.
Pinterest is the most suitable social site in terms of digital marketing for eCommerce business owners. Do you operate an e-Commerce business but are still not on Pinterest? You may be doing it completely wrong! As per the market reports, about 87% of the pinners have bought products after seeing images from Pinterest.
Not only can you upload images on Pinterest, but also there are options to write keyword-rich descriptions. This adds credibility to your services or products on social media, taking your digital marketing plan to the next level. Are you aware of the most incredible option on Pinterest?
There are built-in shopping features that enable businesses to take the stage out of many competitors in the market. Moreover, by using rich pins and advertising options, you can add more context to articles, recipes, etc. Connecting with potential customers is also quite easier and simplified with Pinterest.
Are you looking forward to adding social media platforms to your marketing blueprint? Don’t think anymore, because there is no better idea than this to enhance your brand image. Each social platform explained above would deliver appreciable outcomes in terms of marketing success if and only if you use them correctly.
Was this guide helpful to answer your queries? Let us know your valuable opinions in the comment box below; we can’t wait to hear you out.
Jais Frank is a freelance content writer and enthusiastic blogger. He is the co-founder of SB Newsroom. He contributes to many authority blogs such as Dream Land Estate and Emblem Wealth. He also likes to write in many international magazines and journals.
Towards the end of 2019, we’ve seen how digital marketing has transformed the trade and industry, as the majority of small and big companies relied on it to continue with business amidst the pandemic.
Below are the major factors influencing digital marketing today.
Social media marketing is a major aspect of digital marketing. It involves promoting products and services on social networking platforms like Instagram, Twitter, and Facebook, seeking industry influencers, and posting fresh and unique content.
Identify Potential Customers
One of the biggest trends in social media marketing is a deeper focus on community building and audience intelligence. Brands should listen more to their customers and research to better understand why consumers engage with them.
Engage with Powerful Content
There’s a constant search for unique, fresh, and meaningful content. With lots of fake news circulating, brands should prioritize mitigating harmful content.
Many tools have resurfaced and transformed how businesses promote their products and services online.
Among the most powerful technologies include AI-powered optimization, programmatic advertising, chatbots, conversational marketing, and personalization.
Social messaging apps like FB Messenger, WhatsApp, and WeChat are also very powerful in sending messages to customers, leveling up personalization to a great extent.
With these technologies, marketers are able to understand their target audience better and tailor their campaigns to meet their needs.
To rank higher or maintain your rankings, you need to keep enhancing and modifying your SEO strategy. Some of the SEO trends to leverage in 2021 are:
Core Web Vitals
In 2020, Google announced new metrics called Core Web Vitals for assessing user experience. These are loading, interactivity, and visual stability.
Having fresh, updated content through a company blog is a way to drive traffic to your site and improve your ranking.
Websites will be found on SERP more easily; more traffic and conversions.
Google’s BERT algorithm utilizes machine learning (ML) and natural language processing (NLP) to better understand what consumers or users are looking for. It allows the search engine to understand things like the human brain.
Clarity of Messaging
There are two reasons why brands need to have a clear message about what they are offering.
First, it is necessary to connect with customers. Without a simple, compelling message, people won’t bother to learn more.
Second, messaging affects customers’ perception of a brand. Telling the same story and creating consistent touchpoints are crucial in online marketing.
Tools like Storybrand allow businesses to clarify their message using a seven-part process. It leverages the power of storytelling to attract customers. Each marketer is assisted with a StoryBrand Certified Guide to craft a clear and concise message that draws more customers closer to their business.
Well-designed & Accessible Website
Accessibility is more important than ever, with the majority of people relying on the use of computers to work, study, shop, etc.
Thus, businesses should ensure that their websites have an inclusive design. This means all buttons must be clickable, content is organized in a logical way, fonts are readable, and makes all functionality available from a keyboard.
Businesses revamping their websites or creating one from scratch should adhere to the Web Content Accessibility Guidelines (WCAG), which states that online content must be perceivable, understandable, operable, and robust.
As the world continues to battle the COVID-19 pandemic and many consumers are still under restrictions, digital marketing has been the saving grace of many businesses, big or small.
However, for companies to thrive online and be noticed by their target customers, they need to make sure they leverage some of the latest digital marketing trends and strategies.
From utilizing social media platforms to adopting better SEO strategies and creating consistent and clear messaging, there are different ways to succeed in digital marketing.
I am Karina Avanesova, a highly motivated and result-oriented Digital Marketing Strategist at Andava.
During my career path, I have managed to accumulate significant experience in website SEO optimization, content marketing, and digital marketing channel management. I believe that nowadays businesses need to be flexible enough to make behavioral shifts to better position their products & brands.
Why Every Dropshipping Company Needs a Social Media Strategy
Social media has long been a part of the marketing strategy of progressive companies. This is not surprising as this communication channel produces impressive results. According to studies, 78% of sellers who use social networks outperform their peers. Today, we will tell you why every drop-shipping company should start using social media for effective promotion.
6 reasons why every dropshipping company should start using social media
Colossal user base
Social networks have become a part of the life of almost every modern person. According to studies, at the beginning of 2021, there were 4.20 billion social media users in the world, which is more than 53% of the total population of the planet. That is why this channel cannot be ignored in business promotion. Its potential is almost limitless. By using social media, you will surely find your target audience and ensure the high performance of your drop-shipping company. All you need to do is choose the most suitable site for your business. By the way, at the moment the most popular platform for active users is Facebook, the data is indicated in millions.
Social media is a great way to get the results you want without spending a lot of your budget. You do not need to pay for posting and registration, but only for advertising. You can plan this process yourself and build on your goals. At the same time, the cost of targeted advertising is relatively low, so you can achieve a positive ROI in a short period of time and start to sell products online very soon. According to research, 35% of global marketers (5% absolutely confident, 30% confident) believe they can measure the ROI of social media marketing.
Increasing brand awareness
Brand awareness has long been recognized as a key criterion for business development. Consumers are distrustful of new brands and are more inclined to purchase products that have proven themselves in the market. Previously, it was much more difficult to work in this direction. High brand awareness has cost companies colossal marketing budgets. However, with the advent of social networks, the conditions of the game have changed. With them, it is easier than ever to form recognition and a positive image. Unlike traditional media, you can target the target audience in a targeted manner and segment it effectively. Therefore, every drop-shipping company interested in rapid growth should use this channel of communication with consumers. For better results, use branding and branded lightroom presets. This will set you apart from the competition.
In today’s world, when the environment moves at the speed of light, users are used to getting instant answers to their questions. They are no longer willing to wait for lengthy email responses and want quick solutions. Social media is a great way to improve customer experience and build brand loyalty. With the help of them, you can provide prompt answers to your audience, without waiting for it to go to competitors.
Continuous demand monitoring
Gathering marketing information is one of the most important aspects for brand development. Social media allows you to better understand consumers and respond to changes in demand in a timely manner. It is enough to periodically conduct surveys, and you will always be in taste of what your target audience needs. It also allows you to effectively introduce new products into the assortment, minimizing any risks.
Social media helps you get closer to consumers. Get to know your users, tell us about your company, and they will start to trust you more and give their loyalty. People love to know that there are people on the other side of the screen, and social media is the only way to achieve this effect.
Social media is a channel that no drop-shipping company can do without. They can be used to influence key business indicators. Start using this communication channel to gain an edge over your competitors and achieve your goals.
Alyse Falk is a freelance writer with experience in digital marketing, technologies, content marketing, marketing trends, and branding strategies. Alice also writes for several reputable sites, where she shares her hints for creating content. You can reach out to her pitching to GuestPostingNinja@gmail.com in case you have any concerns or suggestions.
If you want to promote your brand on social media, Instagram could be your top choice to establish your business. It is essential to focus on different methods to increase your reach, as several brands on the platform post specific content to impress followers.
And, for that, the Instagram Explore page comes into the picture. Featuring on the explore page is a sure-shot to increase the visibility of your content, getting viral to boost engagement in a short time. With little effort, it is sure to increase the possibilities of your post to reach the explore page. Let us jump in to know how to get on to the Explore page on Instagram.
1. Share content when the audience is active
The best tip on Instagram you will ever know is to share content when people are very active. Instagram’s algorithm notices that content as it promotes timelines, and this is excellent advice.
Creating fresh content puts your brand on top of users’ feeds. Schedule your posts when the audience is online to get auto likes on Instagram, a key to feature your posts onto the Explore page.
Fortunately, figuring out the most active user times is not a tough job. Your Instagram business account enables you to check audience insights, where you will get a clear picture of followers’ active times, by the hour and by day.
2. Identify the Audience Interest
It is not enough to post when the followers are online to have a successful post. You have to ensure the content you post is interesting and helpful to them. And that is when you will acquire high engagement; hence you have a chance to reach the explore page.
The analytics tools on Instagram make your job easy. In Insights, beneath the post section, you will find out the high-performing post or stories depending on various metrics like engagement, impressions, reach, etc. Make the best use of this feature to craft the best content for your business.
3. Check Posts on Explore Page
A technique that works well is to go through the posts featured on the Explore page. Suppose you are following some accounts or engaging with content related to your business. Your Explore page offers you tons of insights on the type of content the Instagram algorithm is taking into account and the type of posts your potential audience is interested to see.
4. Use Hashtags & Locations Tags
Hashtags and location tags are very famous tools on the platform. Using these tags, a wide range of people will certainly see your content on the platform, and you are likely to reach an audience that is not following you.
While using tags, make sure you use tags related to your business and don’t overuse them. By using tags, you could undoubtedly gain engagement to your posts, thereby maximizing the possibilities of getting featured on the Explore page.
5. Insert Call-to-Action Buttons
So far, we have got a clear picture of getting onto the explore page via high engagement on posts. The other great way is to make sure to allow the audience directly to connect with your posts using a call-to-action button.
Put up queries in your captions to encourage followers to respond to them in the comments section; that way, you could begin an interaction. Also, you can ask them to like, tag a friend, or share your posts. That may be the right strategy if you plan to run giveaways or contests for your business. Encouraging your followers to engage with your content could significantly increase engagement, which helps you reach the Explore page.
Getting featured on the Instagram Explore page is more like having a targeted ad for your potential audience. Use these ideas to increase the engagement to your posts through comments and likes, grab new followers, and drive sales.
Instagram stories allow users to upload videos and photos that disappear after a day. It is similar to the Snapchat stories launched in 2013, and that’s a vital part of the network’s growth.
As per data, Instagram stories attain over 500 million active users every day. It is short-term video content that runs up to 15 seconds. If your uploaded video extends above 15 seconds, it automatically splits into the second part of the video for your story. You could use many online free editing platforms to edit your story video content and upload a story on Instagram.
To make a new story, click on the camera option at the top left side of your feed screen and swipe to the right. Here, you could capture a new photo directly or bring a video or image from your gallery.
Instagram Story Types
There are ten various types of Instagram story content you could create by scrolling right and left at the bottom of the screen.
#1 Type: It gives a colorful background for your texts to shine. You could choose various colors and font styles by tapping on the screen.
#2 Music: It allows you to bring music to your filming video or an image. Search for your favorite music and add it. Here, you could select the correct range of the entire music.
#3 Live: Here, you can go live to connect with your audience on Instagram. Click on the “Start Live Video,” and the platform would notify your fans that you are live. But don’t forget your live video disappears from the platform once it is finished.
#4 Normal: It’s the first screen that shows when you launch the Instagram story creator. You could use Normal to snap a picture, film video content, or post content from your gallery, as we said earlier.
#5 Boomerang: It snaps multiple pictures to bring an animation. Click on the main option, and you will notice the screen flash continuously as the images snap in a quick time. Also, Instagram Boomerang has a unique app to make creative animations to spread on other networks.
#6 Focus: It allows you to focus on a specific thing by blurring backgrounds. It’s the perfect deep work in professional photography, and it works mainly for faces. Click on the extensive record option to take a snap, and click & hold to film video content.
#7 Superzoom: It brings you to zoom in on a specific spot with significant sound effects to get a dramatic or humorous video clip. Click on the tiny music symbol on the screen to choose a style. It provides four types to select from:
Click on the screen area where you need to zoom, tap, & hold the record option to film videos.
#8 Rewind: It allows you to film a video in reverse condition. It plays perfectly for video content which showcases body movements like dancing or running.
#9 Hands-Free: It allows you to film video content without keeping a finger on your smartphone’s screen. It is suitable for the contents such as exercise demonstrations and makeup tutorials.
#10 Stop-Motion: It brings you to film short animations from pictures, like a flipbook. To begin, select multiple images as you want. If you are completed with it, click on the “Done” option at the screen’s top to get your stop-motion animation.
Story Tricks On Instagram You Must Know
Here are a few ways you could work on your Instagram story contents to bag up vast attention.
Are you bored with taking selfies? Just try this out! Face filters allow you to add a flower crown, bunny ears, glasses, etc. A plus fact is that they are responsive and react to your every movement. There are various filters available where you can select as your choice.
It’s basic, but the tool is customizable and versatile, allowing you to select the effect, color, position, font, and size of your text. Click on the “Aa” option to begin the text method at the screen’s top. Using various sizes, colors, and fonts helps to keep things more interesting and grab the audience’s attention to the text you need to highlight. Also, you could add multiple hashtags and your friends on the platform easily in the text field.
Filters have been there since the beginning of Instagram. And now Instagram stories utilize it to remarkable effect. Just swipe right or left to load a filter.
Also, there are various types of stickers available on Instagram to attract your audience. Just click on the smiley face option at the screen’s top to get multiple choices of stickers: location stickers, hashtag stickers, tag stickers, GIF stickers, poll stickers, countdown stickers.
Once you have finished your filming and editing works to your story contents on Instagram, always remember to save your video or image if you want it. Click on the “Save” option to do this. Then click on the “Your Story” option to publish your story content when you have completed everything. Now your Instagram story content will be live!
How To Use Story Contents On Instagram?
Here are the best practices of Instagram stories to get more audiences to your posts.
It means somebody temporarily takes your account on Instagram to provide your fans a stunning perspective of your brand or products. Also, you could join hands with customers or influencers to run your story contents. It builds more trust with extensive impressions on Instagram towards your brand and product.
It’s one of the best story tips on Instagram to keep your fans on their toes. Using story sections to tease a product or any upcoming programs gives your fans massive exclusivity. And an additional curiosity brings your audience to revisit your profile to catch a grand reveal.
Post Stunning Things
Story content might disappear after a day, but you could upload content your fans would need to screenshot and download on their mobiles for reference. It helps in keeping your brand or business top level.
Take Full Advantage Of Your Stories
Instagram story highlights are one of the perfect Instagram story tips I would suggest to you. Though Instagram story contents disappear after a day, this fantastic tool helps you to pin your story contents to your profile on the platform permanently.
Most popular brands on the platform use story highlight to save their amazing deals, updates, and essential information
First, bring up your story to begin Instagram story highlights. Once your story content is live, open your profile and click on the “Highlight” option at your screen’s bottom-left corner.
Instagram story is a most powerful tool if you use it to an extent. Additionally, its features give immense creativity. Though you utilize the story section on Instagram to grab more engagement and build relationships with your fans, don’t forget to use it to make your audience have fun.
Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.
How To Increase Video Visibility On TikTok – Effective Guide For Marketers
TikTok is a rapidly growing social media platform in the world, and it has now reached nearly 800 million active users per month. It is more valuable for creators, marketers, businesses, advertisers, and influencers to develop your marketing growth and increasing following.
TikTok provides lots of ways to enhance your followers and get maximum reach. TikTok is amazing for short-form videos up to 3 to 15 minutes. Currently, the platform offers a new opportunity for users to create up to 1-hour videos.
In this article, we’ll discuss the effective guide to increase your video visibility and get maximum growth.
Before we enter into the man topic, you can see some valuable facts about TikTok:
1. TikTok has 800 million active users per month.
2. Over 62% of TikTok users are aged between 10 to 29 years.
3. On average, TikTok users spend 858 minutes per day on the app each month.
4. TikTok generated 1 billion dollar revenue in 2020.
5. Currently, TikTok is available in over 150 countries in 75 languages.
6. 68% of TikTok users like to watch other users’ content.
7. 90% of users access the TikTok app every day.
8. TikTok gains an average of 1 billion video views each day.
9. TikTok has been downloaded over 2 billion times on both the App Store and Google play store.
10. Many users use TikTok to find entertaining and funny content.
#1. Use TikTok Business Account:
A TikTok business account helps businesses to build brand presence, grow their business with different tools, and view real-time metrics of content performance, audience demographic, profile engagement, and more.
To set up a TikTok pro account;
Go to your TikTok profile page.
Press the three dots icon in the upper right corner.
You can reach the settings and privacy tab.
Select the manage my account option.
Choose to switch to a Pro account and follow the instructions.
Your TikTok business account will be ready to access by clicking the same three dots at the upper corner of your profile and selecting the analytics option. You can see many valuable data includes,
Your followers and audience demographic
Current engagement and growth status.
Perfect days & times of your audiences are active online.
#2. Optimize Your TikTok Profile:
Optimizing your profile is the best strategy to receive more followers to your account and engage people to watch your videos. There are several ways available to make your TikTok profile more attractive and engaging.
If you want to get more views for your videos, optimizing your profile is the best strategy to create a successful profile. It includes,
Adding the best profile picture.
Writing the attractive description with clickable links.
#3. Create High-Quality Videos:
Creating high-quality videos is the most effective way to capture your audience’s attention and get maximum reach. It requires the best lighting, quality camera, best background, and effective video editing software.
High-Quality Camera – Use a super quality camera with the same intensity and same power. Choose the best place for maximum light effects.
Attractive Background – Whenever creating a video, choose an attractive place with a peaceful environment.
Use Video Editing Tools – Editing is the main part of every content, which helps users to watch your content and bring more engagement quickly. There are many editing tools available in the market that help your videos go viral on the TikTok platform.
#4. Add Hashtags For Best Outcomes:
Hashtags are the opportunity for users to target the exact audiences and get more visibility. When you use a hashtag that is trending, TikTok will display your video to the wider people.
Understanding how to use the perfect hashtag is essential to get more visibility and discoverability. If you use trending hashtags that are relevant to your content, it will increase your video views to the most active audiences.
#5. Be Creative:
Creativity is the key to get more views for your videos and engage people to watch your TikTok profile. Many people create their videos that copy from other creators. But a video with creative and valuable information gains more views and increases user engagement.
If a trending video appears on TikTok, you can use and recreate that video in a new and different way. You can be creative in the video editing process as well as adding sound mixtures.
#6. Utilize TikTok For You Feed:
“For You” page is the main and front page of TikTok, filled with lots of videos. It is a collection of videos based on your past behavior, such as views, likes, comments, and shares. For You feed is the best way to get more views for your videos and getting featured on the app.
Here are some useful tips to get featured on TikTok:
Post videos regularly
Add trending hashtags to your content.
Engage audience after uploading
Use compelling sounds and attractive filters.
#7. Upload Unique & Fresh Content:
For every social network, unique content always adds value to your videos and enhances credibility. It doesn’t matter how much traffic you’re receiving on your videos and how well you are working on it. You need to focus on adding high quality and unique content to your TikTok profile. Moreover, always create and upload unique and fresh content in terms of character, idea, emotion, humor, and more.
#8. Create Videos With Your Pets
Everyone loves pets and animal videos on social media platforms. You can easily convert pet lovers into your followers by posting pet videos. But don’t post many videos as a pet. You can create one or two videos with your pet and upload them on TikTok every week.
A video with more comments engages people to watch your videos again and again. Pet videos on TikTok get more comments than other videos. So many people are interested in watching these types of videos.
#9. Share Tutorial Videos:
The primary goal of the tutorial video is to allow users to establish a task successfully. TikTok tutorial video gives users detailed information about your content. In addition, tutorial videos are an effective strategy to receive likes on TikTok videos and it enhances your brand presence to the large customers. Whether you’re an individual or a business, these videos are the easiest way to show your brand, product, and services.
#10. Upload Videos At Peak Time:
Posting videos at peak time generates more views than posting videos at non peak time. So, you have to find the high traffic time on TikTok and upload your videos at that time. According to the data, TikTok users are more active at 2-3 PM and 10-11 PM.
You can also use a TikTok pro account and track your target audience’s active hours and days, which will display a clear database of when your audiences are more active on TikTok.
#11. Work With Other TikTok Creators:
Collaboration with others will increase the chance of getting millions of followers to your TikTok account. You can find other creators and influencers by using hashtags and team with them to get high views on your videos.
Remember that working with the relevant and popular TikTok creators is the best strategy for gaining maximum reach!
#12. Make Use Of TikTok Live:
Going live on TikTok gives you a great chance to share more information through long form videos. It also helps you to connect with your real-time fans and followers directly. When you go live, TikTok notifies your fans and followers to join your videos. Then, you can easily interact with them and engage people to follow your TikTok profile. Moreover, you can easily make money through live videos and engage people to check your profile and the latest video you uploaded.
To go live on TikTok;
Open your TikTok account.
Click the plus (+) sign placed at the bottom center of the screen.
Tap the live option next to the record button.
Give the title of your live stream and pick go live to start your session.
Once you complete the live stream, click the ‘X’ button to quit your session.
#13. Ask For Engagement:
When your content gets more likes, shares, and comments, TikTok will display your videos to huge audiences. Asking engagement for your videos is one of the best strategies to connect more people and generate positive engagement. Therefore, you can ask audiences to like, comment & share your videos and follow your profile page.
#14. Add Best Captions:
Are you looking for the most useful tips for your TikTok videos?
Remember that TikTok captions help you to make the attention of your video grabbing, and it creates excellent exposure for your TikTok videos. TikTok allows users to add up to 100 characters as your caption. So, make the best and most attractive captions for your videos and profile.
Thoughtful captions encourage people to watch your videos, and even your video quality is low! So, you can take this opportunity to show your videos in front of crowd and get featured on TikTok For You page.
#15. Follow & Unfollow More People
Follow and unfollow is a popular method and many social media platforms use it. So, you spend 5 to 6 minutes per day and follow & unfollow TikTok users who are relevant to your industry. It will increase the chance to invite people to your TikTok profile and watch your videos.
#16. Cross-Promote TikTok Videos:
Cross promotion is the easiest and one of the most successful marketing strategies in the social media world. It is a simple marketing tactic that helps to expand the reach of your brand or product. In other words, it helps to connect with potential customers on other social networks/marketing channels.
When you’re cross promoting with other platforms, you’ll increase brand awareness, social exposure, and ROI drastically. Cross promotion is considered a highly effective strategy for beginners to get significant revenue.
Excellent TikTok Tools That Helps To Gain Instant Views:
Viralyft is a useful TikTok tool that helps users to get to new heights. It has an attractive and dedicated interface that brings views from real and active users.
Key features :
24/7 customer support
Social Boosting offers TikTok views on your posts, which helps to grow the visibility of your videos.
Money back guarantee
100% genuine and unique
Safe and secure.
If you’re looking to make your videos appear on the top feed of TikTok, Celenian helps to gain more exposure with high-quality views. They also offer a free trial before purchasing.
Amazing customer support
TikTok is undoubtedly a fantastic platform in the internet world, giving users immense opportunities to promote their brand message to a loyal audience. If you’re trying to be popular on this platform and gain more views for your videos, you can use all of these strategies to get instant and successful TikTok growth!
Alison Williams is a social media content writer who works at Flatfitty. She is an experienced social media analyst. Her passion is to contribute to engaging content for authority blogs and websites. You can also visit her online at Twitter.com!
Best Twitter Marketing Strategies To Boost Your Business
Using social media is one of the powerful strategies to expand your business in terms of brand visibility and revenue. One such social media is Twitter where more than 400 million tweets are generated every day on the site.
Twitter is one of the best ways to build relationships with prospects and this is the most important part in order to improve your business revenue in 2021. You need to understand that your brand is not so powerful that customers will come to you automatically.
This is one of the best platforms in the world that is worth visiting and spending time for your business. Social media presence (I am talking about Twitter) will bring you value in the form of revenue and this is how this platform is going to help your business.
How Twitter Can Help You To Improve Your Business Revenue?
According to the latest statistics of 2021, Twitter has around 192 million daily active users. This is truly a huge number to show you its worth and this is one of the most popular social media platforms in the world.
With just a little attention and hard work, you can turn your Twitter profile into a lead-generating powerhouse. Moreover, you cannot afford to ignore this social media platform for your business because its benefits are truly huge. Now, let’s not make you wait any further, here are the top ways how Twitter can help you to improve your business revenue in 2021.
1. Increases Brand Awareness
Twitter is one of the best social media platforms where you can increase your brand awareness among your target audience. Once you get successful in doing this, your investment returns in a business will rise rapidly.
At the same time, brand authority is important for your business. You can also use this as a medium to generate guest post opportunities for your loyal customers. This can help to build your business authority in the eyes of the audience as well as search engines.
2. Builds A Community/ Engagement
Another way how Twitter can help you to grow your business is by building a community/engagement. By using Twitter constantly, you can create a community among your current and potential customers.
On the other hand, you will get to know who your customers are and how to create stronger relationships with them. Thus, this will help you to earn a good source of revenue for your business.
3. Generate Publicity
Yes, Twitter helps to generate publicity, and this will be beneficial for your business in return. You can consider this as a long-term strategy for your business to grow a large number of Twitter followers.
Growing your Twitter followers is very important for your business and you can consider this as a traditional approach for your campaigns. These can be the best tricks for using Twitter for your business and you must focus on this.
4. Builds Relationships With Prospects
The Twitter platform can help to build relationships with prospects and this is very important for every entrepreneur. There are various tools on Twitter that you can include in your strategy to measure your results and thus, this will help to grow your followers on the same platforms.
If you become successful in building relationships with prospects, you can improve your business revenue. This will also help to generate traffic to your business profile.
5. Drive Traffic
Now, another way Twitter can help to improve business revenue is by generating large traffic to your brand. This is an important consideration that you need to make in order to improve your business revenue in 2021.
Traffic and leads are very important for any brand or business because, without traffic, your brand will not grow. To improve your business investment returns, you need to grow your social media followers with your creative and effective posts.
If you are willing to know how to use Twitter for business marketing, then you can follow the above listed best ways to promote your business on this social platform in order to improve your business revenue to a great extent. Thus, follow the above listed ways to grow your business on the Twitter platform.
Jais Frank is a freelance content writer and enthusiastic blogger. He is the co-founder of Essay Writing Guides. He contributes to many authority blogs such as Dream and Travel and Rslonline.
Digital marketing is changing the trends and is evolving with time. It all started with an advertisement on television years ago. And now is trending in the form of shoppable posts and mini influencers. Digital marketing is now in the hand of people because of social media and its power. Social media is one of the biggest platforms with millions of users. Everybody is now a social media user whether they have an account on Facebook or Instagram. To cash social media power, digital marketers have approached social media influencers as their voice. They have a huge fan following, and because of this digital marketers are approaching them for their purposes. Their single post can address millions of people at one time.
Therefore, approaching digital influencers is like building your castle in digital media. Many other trends are going to be adopted in the future, and digital marketers are working on them. People are making different assumptions about digital marketing and its future. Some people are thinking about chatbots, while others are looking for voice research. In this way, the future of digital marketing is predicted, and the predictions are made based on the current situation. Here is a list of changes that are going to be seen in the future if digital marketing and, they include
Use of social media channels:
Now you see that Facebook and Twitter are giving optimistic growth to digital marketing. They are one of the biggest social media platforms, and people are using them to market their business. Now, other social media handles are also going to be a part of digital marketing.
Social media handles like Snapchat, Medium and Pinterest are also going to be a part of digital marketing. Now people are using them, and their users are increasing with time.
The shift of power is occurring, and now the small social media platforms are becoming big with time. Because of this, it is going to help a lot in digital marketing. It is not bad to show interest in small platforms because most of the time they help you in reaching your targeted audience.
AI and Automation:
AI is artificial intelligence and is a part of digital marketing at present. It has changed the approach of people and digital marketers as well.
It has taken the job of many but benefited business companies a lot. It is an easy way of keeping a check on marketing and everything happening with your business.
With the help of artificial intelligence, you can find your targeted population and potential customers. It is a cost-effective method as all the tasks are performed automatically. And you do not have to pay for extra staff when you are using automation or artificial intelligence. You can start your marketing campaign with it at any time.
It is up to you to decide when to use a machine and when to use marketing strategies. Sometimes you are not able to afford the cost of staff, so you end up using artificial intelligence.
The influencers have changed the game of marketing. People approach them because of their following. They also need marketing companies for their work and earning. So, when both the marketing companies and the influencers go hand in hand they benefit each other.
When you hire bloggers with the fan following millions it means you have to spend more money on them. And when you approach macro bloggers with few thousand you can use them for digital marketing at a low cost. They also need you, and you can cash this moment by hiring them for your campaigns.
The future of digital marketing is going to be a part of the future because it is a great way to market your business with the help of trustworthy people. It is an expensive market strategy, but it is very successful.
In future, the digital marketers will approach medium-sized influencers that are popular enough to be significant. They have better engagement and have a more targeted audience in their account.
When you have more followers it means different people are together at one point. And that time the influencers are not able to pay attention to every follower. But when you have fewer people in your account you can interact with them in a better way.
They dedicate more of their time to their followers and generate content relevant to the audience. If you want to target a particular group of people you can seek the help of macro-influencers for your digital marketing business.
Vloggers have a direct connection with the audience. People see and listen to them, and they have a great influence on society. Now all type of businesses is approaching video bloggers for their marketing and content creation purposes.
Vlogging is getting popular with time and because it has a direct and personal connection with the audience. Now people can relate to them and because of this, the future of digital marketing is also connecting with it.
People love vloggers because they bring their life on screen, and people can relate to them. In this way, whatever they post people will trust them, so in this case, you can catch up on them for digital marketing.
In the future, digital marketers will connect with vloggers to get direct access to an audience. And there are no doubt vloggers will be a part of future digital marketing campaigns.
It is a type of marketing in which the brain activity of a person is determined. All type of content engagement is checked to see what kind of ads should be used on their feed. It is the best way of marketing your business through content engagement.
People have little idea of neuro marketing but in near future, it is going to be a part of digital marketing. Different types of marketing material will be used to generate content for making digital marketing more effective. All the software houses in Pakistan are looking forward to neuro marketing as they believe in experimenting with new techniques.
6 Writing Tips to Build an Email List for Affiliate Marketing
Affiliate marketing seems like the ideal opportunity to earn money the unconventional way, without doing the standard 9 to 5 job. All you have to do is find the right audience, find the right products, advertise them properly, get people to trust you… Wait, it isn’t that simple after all, is it? The truth is, there’s a lot of work to be done if you want to be successful at affiliate marketing. And, one of the tools you should use to make your effort more successful is email marketing.
Building a strong email list is essential for having a successful email marketing campaign. If you’re not sure how to do it, we’ve got you covered. Below, you’ll find our ultimate guide with 6 writing tips to help you build an email list for affiliate marketing.
Let’s take a closer look.
Create Strong Opt-in Forms
The first step you need to make in building an email list for affiliate marketing is to create an opt-in form that will help you get people to subscribe. In theory, opt-in forms are supposed to ask your potential subscribers whether they want to subscribe to your email list or not.
But, in reality, opt-in forms are supposed to convince people to subscribe.
This is why you need to write an optimized and clever opt-in form. Here’s what we suggest:
place them all over your website, from your Home page to your blog
allow people to personalize choosing to receive emails only about specific things
let them know they can opt-out easily
allow for easy subscription e.g. via Facebook, Gmail, etc.
only ask for an email address
include a call-to-action (CTA)
For example, an opt-in form can pop-up when your website visitor reaches for the exit button. You can ask them:
Leaving already? Receive weekly updates, tips, and content about a healthy lifestyle! Subscribe now!
Think about the best places to put your opt-in forms, and make them interesting, informative, and clear. Let people know what they’re agreeing to exactly.
Create Segmented Email Lists
Once your subscribers’ list starts to grow, you’ll need to create separate segmented lists based on their preferences, interest, and online behavior. You shouldn’t send the same emails to all your subscribers, since there’s no way they’ll all equally enjoy them.
So, divide your subscribers into groups based on:
the type of content they like to read
the products they’ve already bought
the links they clicked in your previous emails
Your email content should be aimed at specific groups of people, catering to their needs, interests, and preferences.
Provide True Value
Once you get people to subscribe to your list, you can start dropping affiliate links to their inboxes. You’ll just make them unsubscribe. Instead, you need to slowly build up to it.
So, you first need to think about providing true value to your subscribers so that they start loving your emails. You should create emails campaigns sharing:
educational and useful content from your blog
invites to your webinars
useful niche-related information
The content you’re sending needs to show that you’re professional, know what you’re talking about, and they can trust you. In case you need help, there are academic writing services that can help you improve your email scripts and write better email copies.
Don’t Sell But Help
When you’re doing affiliate marketing, you must know the products or services you’re promoting. Just agreeing to promote anything that comes to your hands is not a good tactic. It will show you as someone who’s only trying to earn, instead of actually help.
So, once you choose the right things to promote, you’ll have to build the right email content around it. It’s not enough for you to just send the link and ask people to check it out and buy it.
So, make sure that you’re:
creating content related to the product you’re promoting
naturally inserting the affiliate link in the content
providing helpful advice to your target audience
recommending something they could truly benefit from
So, if you’re a beauty blogger, and you’re doing affiliate marketing for a natural cosmetics brand, you should create the content that explains:
the benefits of natural cosmetics
how it’s made
how to choose the right products
who should use them
Then, add an affiliate link to a product you chose or believe your target group will like.
Recognize Pain Points
Your target audience, or the segmented groups you’ve made, all have the pain points that led them to you. Either they’re looking for a way to solve a problem, need advice, or information.
By recognizing these pain points, you’ll be able to:
address them in their emails
suggest how to solve them
suggest the affiliate product as one of the solutions
Make sure you make this affiliate link relevant, helpful and explain why you’re including it.
Be Honest About Affiliating
Honesty is the key to any trusting relationship, including the one between you and your target audience. So, you need to clearly state that the link you’re sharing is a part of your affiliate marketing campaign.
they get a discount for using your promo code or following your link
you earn a commission from every sale done this way
Still, make sure to reinforce the message of trusting this brand and recommending it based on your personal experience, and not because you’re earning from it.
Building an email list for affiliate marketing means building trust and strong relationships. After having people subscribe to your email list, you have to constantly give them valuable content, useful information, and relevant facts.
Hopefully, the 6 writing tips provided above will help you build a stronger email list and boost your affiliate marketing success.
Author’s bio. Jessica Fender is a copywriter and blogger at GetGoodGrade with a background in marketing and sales. She enjoys sharing her experience with like-minded professionals who aim to provide customers with high-quality services.