If you want to promote your brand on social media, Instagram could be your top choice to establish your business. It is essential to focus on different methods to increase your reach, as several brands on the platform post specific content to impress followers.
And, for that, the Instagram Explore page comes into the picture. Featuring on the explore page is a sure-shot to increase the visibility of your content, getting viral to boost engagement in a short time. With little effort, it is sure to increase the possibilities of your post to reach the explore page. Let us jump in to know how to get on to the Explore page on Instagram.
1. Share content when the audience is active
The best tip on Instagram you will ever know is to share content when people are very active. Instagram’s algorithm notices that content as it promotes timelines, and this is excellent advice.
Creating fresh content puts your brand on top of users’ feeds. Schedule your posts when the audience is online to get auto likes on Instagram, a key to feature your posts onto the Explore page.
Fortunately, figuring out the most active user times is not a tough job. Your Instagram business account enables you to check audience insights, where you will get a clear picture of followers’ active times, by the hour and by day.
2. Identify the Audience Interest
It is not enough to post when the followers are online to have a successful post. You have to ensure the content you post is interesting and helpful to them. And that is when you will acquire high engagement; hence you have a chance to reach the explore page.
The analytics tools on Instagram make your job easy. In Insights, beneath the post section, you will find out the high-performing post or stories depending on various metrics like engagement, impressions, reach, etc. Make the best use of this feature to craft the best content for your business.
3. Check Posts on Explore Page
A technique that works well is to go through the posts featured on the Explore page. Suppose you are following some accounts or engaging with content related to your business. Your Explore page offers you tons of insights on the type of content the Instagram algorithm is taking into account and the type of posts your potential audience is interested to see.
4. Use Hashtags & Locations Tags
Hashtags and location tags are very famous tools on the platform. Using these tags, a wide range of people will certainly see your content on the platform, and you are likely to reach an audience that is not following you.
While using tags, make sure you use tags related to your business and don’t overuse them. By using tags, you could undoubtedly gain engagement to your posts, thereby maximizing the possibilities of getting featured on the Explore page.
5. Insert Call-to-Action Buttons
So far, we have got a clear picture of getting onto the explore page via high engagement on posts. The other great way is to make sure to allow the audience directly to connect with your posts using a call-to-action button.
Put up queries in your captions to encourage followers to respond to them in the comments section; that way, you could begin an interaction. Also, you can ask them to like, tag a friend, or share your posts. That may be the right strategy if you plan to run giveaways or contests for your business. Encouraging your followers to engage with your content could significantly increase engagement, which helps you reach the Explore page.
Getting featured on the Instagram Explore page is more like having a targeted ad for your potential audience. Use these ideas to increase the engagement to your posts through comments and likes, grab new followers, and drive sales.
Instagram stories allow users to upload videos and photos that disappear after a day. It is similar to the Snapchat stories launched in 2013, and that’s a vital part of the network’s growth.
As per data, Instagram stories attain over 500 million active users every day. It is short-term video content that runs up to 15 seconds. If your uploaded video extends above 15 seconds, it automatically splits into the second part of the video for your story. You could use many online free editing platforms to edit your story video content and upload a story on Instagram.
To make a new story, click on the camera option at the top left side of your feed screen and swipe to the right. Here, you could capture a new photo directly or bring a video or image from your gallery.
Instagram Story Types
There are ten various types of Instagram story content you could create by scrolling right and left at the bottom of the screen.
#1 Type: It gives a colorful background for your texts to shine. You could choose various colors and font styles by tapping on the screen.
#2 Music: It allows you to bring music to your filming video or an image. Search for your favorite music and add it. Here, you could select the correct range of the entire music.
#3 Live: Here, you can go live to connect with your audience on Instagram. Click on the “Start Live Video,” and the platform would notify your fans that you are live. But don’t forget your live video disappears from the platform once it is finished.
#4 Normal: It’s the first screen that shows when you launch the Instagram story creator. You could use Normal to snap a picture, film video content, or post content from your gallery, as we said earlier.
#5 Boomerang: It snaps multiple pictures to bring an animation. Click on the main option, and you will notice the screen flash continuously as the images snap in a quick time. Also, Instagram Boomerang has a unique app to make creative animations to spread on other networks.
#6 Focus: It allows you to focus on a specific thing by blurring backgrounds. It’s the perfect deep work in professional photography, and it works mainly for faces. Click on the extensive record option to take a snap, and click & hold to film video content.
#7 Superzoom: It brings you to zoom in on a specific spot with significant sound effects to get a dramatic or humorous video clip. Click on the tiny music symbol on the screen to choose a style. It provides four types to select from:
Click on the screen area where you need to zoom, tap, & hold the record option to film videos.
#8 Rewind: It allows you to film a video in reverse condition. It plays perfectly for video content which showcases body movements like dancing or running.
#9 Hands-Free: It allows you to film video content without keeping a finger on your smartphone’s screen. It is suitable for the contents such as exercise demonstrations and makeup tutorials.
#10 Stop-Motion: It brings you to film short animations from pictures, like a flipbook. To begin, select multiple images as you want. If you are completed with it, click on the “Done” option at the screen’s top to get your stop-motion animation.
Story Tricks On Instagram You Must Know
Here are a few ways you could work on your Instagram story contents to bag up vast attention.
Are you bored with taking selfies? Just try this out! Face filters allow you to add a flower crown, bunny ears, glasses, etc. A plus fact is that they are responsive and react to your every movement. There are various filters available where you can select as your choice.
It’s basic, but the tool is customizable and versatile, allowing you to select the effect, color, position, font, and size of your text. Click on the “Aa” option to begin the text method at the screen’s top. Using various sizes, colors, and fonts helps to keep things more interesting and grab the audience’s attention to the text you need to highlight. Also, you could add multiple hashtags and your friends on the platform easily in the text field.
Filters have been there since the beginning of Instagram. And now Instagram stories utilize it to remarkable effect. Just swipe right or left to load a filter.
Also, there are various types of stickers available on Instagram to attract your audience. Just click on the smiley face option at the screen’s top to get multiple choices of stickers: location stickers, hashtag stickers, tag stickers, GIF stickers, poll stickers, countdown stickers.
Once you have finished your filming and editing works to your story contents on Instagram, always remember to save your video or image if you want it. Click on the “Save” option to do this. Then click on the “Your Story” option to publish your story content when you have completed everything. Now your Instagram story content will be live!
How To Use Story Contents On Instagram?
Here are the best practices of Instagram stories to get more audiences to your posts.
It means somebody temporarily takes your account on Instagram to provide your fans a stunning perspective of your brand or products. Also, you could join hands with customers or influencers to run your story contents. It builds more trust with extensive impressions on Instagram towards your brand and product.
It’s one of the best story tips on Instagram to keep your fans on their toes. Using story sections to tease a product or any upcoming programs gives your fans massive exclusivity. And an additional curiosity brings your audience to revisit your profile to catch a grand reveal.
Post Stunning Things
Story content might disappear after a day, but you could upload content your fans would need to screenshot and download on their mobiles for reference. It helps in keeping your brand or business top level.
Take Full Advantage Of Your Stories
Instagram story highlights are one of the perfect Instagram story tips I would suggest to you. Though Instagram story contents disappear after a day, this fantastic tool helps you to pin your story contents to your profile on the platform permanently.
Most popular brands on the platform use story highlight to save their amazing deals, updates, and essential information
First, bring up your story to begin Instagram story highlights. Once your story content is live, open your profile and click on the “Highlight” option at your screen’s bottom-left corner.
Instagram story is a most powerful tool if you use it to an extent. Additionally, its features give immense creativity. Though you utilize the story section on Instagram to grab more engagement and build relationships with your fans, don’t forget to use it to make your audience have fun.
Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.
How To Increase Video Visibility On TikTok – Effective Guide For Marketers
TikTok is a rapidly growing social media platform in the world, and it has now reached nearly 800 million active users per month. It is more valuable for creators, marketers, businesses, advertisers, and influencers to develop your marketing growth and increasing following.
TikTok provides lots of ways to enhance your followers and get maximum reach. TikTok is amazing for short-form videos up to 3to 15 minutes. Currently, the platform offers a new opportunity for users to create up to 1-hour videos.
In this article, we’ll discuss the effective guide to increase your video visibility and get maximum growth.
Before we enter into the man topic, you can see some valuable facts about TikTok:
1. TikTok has 800 million active users per month.
2. Over 62% of TikTok users are aged between 10 to 29 years.
3. On average, TikTok users spend 858 minutes per day on the app each month.
4. TikTok generated 1 billion dollar revenue in 2020.
5. Currently, TikTok is available in over 150 countries in 75 languages.
6. 68% of TikTok users like to watch other users’ content.
7. 90% of users access the TikTok app every day.
8. TikTok gains an average of 1 billion video views each day.
9. TikTok has been downloaded over 2 billion times on both the App Store and Google play store.
10. Many users use TikTok to find entertaining and funny content.
#1. Use TikTok Business Account:
A TikTok business account helps businesses to build brand presence, grow their business with different tools, and view real-time metrics of content performance, audience demographic, profile engagement, and more.
To set up a TikTok pro account;
Go to your TikTok profile page.
Press the three dots icon in the upper right corner.
You can reach the settings and privacy tab.
Select the manage my account option.
Choose to switch to a Pro account and follow the instructions.
Your TikTok business account will be ready to access by clicking the same three dots at the upper corner of your profile and selecting the analytics option. You can see many valuable data includes,
Your followers and audience demographic
Current engagement and growth status.
Perfect days & times of your audiences are active online.
#2. Optimize Your TikTok Profile:
Optimizing your profile is the best strategy to receive more followers to your account and engage people to watch your videos. There are several ways available to make your TikTok profile more attractive and engaging.
If you want to get more views for your videos, optimizing your profile is the best strategy to create a successful profile. It includes,
Adding the best profile picture.
Writing the attractive description with clickable links.
#3. Create High-Quality Videos:
Creating high-quality videos is the most effective way to capture your audience’s attention and get maximum reach. It requires the best lighting, quality camera, best background, and effective video editing software.
High-Quality Camera – Use a super quality camera with the same intensity and same power. Choose the best place for maximum light effects.
Attractive Background – Whenever creating a video, choose an attractive place with a peaceful environment.
Use Video Editing Tools – Editing is the main part of every content, which helps users to watch your content and bring more engagement quickly. There are many editing tools available in the market that help your videos go viral on the TikTok platform.
#4. Add Hashtags For Best Outcomes:
Hashtags are the opportunity for users to target the exact audiences and get more visibility. When you use a hashtag that is trending, TikTok will display your video to the wider people.
Understanding how to use the perfect hashtag is essential to get more visibility and discoverability. If you use trending hashtags that are relevant to your content, it will increase your video views to the most active audiences.
#5. Be Creative:
Creativity is the key to get more views for your videos and engage people to watch your TikTok profile. Many people create their videos that copy from other creators. But a video with creative and valuable information gains more views and increases user engagement.
If a trending video appears on TikTok, you can use and recreate that video in a new and different way. You can be creative in the video editing process as well as adding sound mixtures.
#6. Utilize TikTok For You Feed:
“For You” page is the main and front page of TikTok, filled with lots of videos. It is a collection of videos based on your past behavior, such as views, likes, comments, and shares. For You feed is the best way to get more views for your videos and getting featured on the app.
Here are some useful tips to get featured on TikTok:
Post videos regularly
Add trending hashtags to your content.
Engage audience after uploading
Use compelling sounds and attractive filters.
#7. Upload Unique & Fresh Content:
For every social network, unique content always adds value to your videos and enhances credibility. It doesn’t matter how much traffic you’re receiving on your videos and how well you are working on it. You need to focus on adding high quality and unique content to your TikTok profile. Moreover, always create and upload unique and fresh content in terms of character, idea, emotion, humor, and more.
#8. Create Videos With Your Pets
Everyone loves pets and animal videos on social media platforms. You can easily convert pet lovers into your followers by posting pet videos. But don’t post many videos as a pet. You can create one or two videos with your pet and upload them on TikTok every week.
A video with more comments engages people to watch your videos again and again. Pet videos on TikTok get more comments than other videos. So many people are interested in watching these types of videos.
#9. Share Tutorial Videos:
The primary goal of the tutorial video is to allow users to establish a task successfully. TikTok tutorial video gives users detailed information about your content. In addition, tutorial videos are an effective strategy to receive likes on TikTok videos and it enhances your brand presence to the large customers. Whether you’re an individual or a business, these videos are the easiest way to show your brand, product, and services.
#10. Upload Videos At Peak Time:
Posting videos at peak time generates more views than posting videos at non peak time. So, you have to find the high traffic time on TikTok and upload your videos at that time. According to the data, TikTok users are more active at 2-3 PM and 10-11 PM.
You can also use a TikTok pro account and track your target audience’s active hours and days, which will display a clear database of when your audiences are more active on TikTok.
#11. Work With Other TikTok Creators:
Collaboration with others will increase the chance of getting millions of followers to your TikTok account. You can find other creators and influencers by using hashtags and team with them to get high views on your videos.
Remember that working with the relevant and popular TikTok creators is the best strategy for gaining maximum reach!
#12. Make Use Of TikTok Live:
Going live on TikTok gives you a great chance to share more information through long form videos. It also helps you to connect with your real-time fans and followers directly. When you go live, TikTok notifies your fans and followers to join your videos. Then, you can easily interact with them and engage people to follow your TikTok profile. Moreover, you can easily make money through live videos and engage people to check your profile and the latest video you uploaded.
To go live on TikTok;
Open your TikTok account.
Click the plus (+) sign placed at the bottom center of the screen.
Tap the live option next to the record button.
Give the title of your live stream and pick go live to start your session.
Once you complete the live stream, click the ‘X’ button to quit your session.
#13. Ask For Engagement:
When your content gets more likes, shares, and comments, TikTok will display your videos to huge audiences. Asking engagement for your videos is one of the best strategies to connect more people and generate positive engagement. Therefore, you can ask audiences to like, comment & share your videos and follow your profile page.
#14. Add Best Captions:
Are you looking for the most useful tips for your TikTok videos?
Remember that TikTok captions help you to make the attention of your video grabbing, and it creates excellent exposure for your TikTok videos. TikTok allows users to add up to 100 characters as your caption. So, make the best and most attractive captions for your videos and profile.
Thoughtful captions encourage people to watch your videos, and even your video quality is low! So, you can take this opportunity to show your videos in front of crowd and get featured on TikTok For You page.
#15. Follow & Unfollow More People
Follow and unfollow is a popular method and many social media platforms use it. So, you spend 5 to 6 minutes per day and follow & unfollow TikTok users who are relevant to your industry. It will increase the chance to invite people to your TikTok profile and watch your videos.
#16. Cross-Promote TikTok Videos:
Cross promotion is the easiest and one of the most successful marketing strategies in the social media world. It is a simple marketing tactic that helps to expand the reach of your brand or product. In other words, it helps to connect with potential customers on other social networks/marketing channels.
When you’re cross promoting with other platforms, you’ll increase brand awareness, social exposure, and ROI drastically. Cross promotion is considered a highly effective strategy for beginners to get significant revenue.
Excellent TikTok Tools That Helps To Gain Instant Views:
Viralyft is a useful TikTok tool that helps users to get to new heights. It has an attractive and dedicated interface that brings views from real and active users.
Key features :
24/7 customer support
Social Boosting offers TikTok views on your posts, which helps to grow the visibility of your videos.
Money back guarantee
100% genuine and unique
Safe and secure.
If you’re looking to make your videos appear on the top feed of TikTok, Celenian helps to gain more exposure with high-quality views. They also offer a free trial before purchasing.
Amazing customer support
TikTok is undoubtedly a fantastic platform in the internet world, giving users immense opportunities to promote their brand message to a loyal audience. If you’re trying to be popular on this platform and gain more views for your videos, you can use all of these strategies to get instant and successful TikTok growth!
Alison Williams is a social media content writer who works at Flatfitty. She is an experienced social media analyst. Her passion is to contribute to engaging content for authority blogs and websites. You can also visit her online at Twitter.com!
Digital Marketing is Changing the Approach to Translation
With the advancement in technology, the ways of business dealing are getting better. People get awareness to deal with other persons. Its vision of accepting things broadened. There are different strategies introduced by the product owners. The translation is one of them. There is a Translation Company in Dubaithat works as an affiliate with brands. They work digitally and help in increasing the revenue of the organization.
What is Marketing?
In today’s world, online marketing is getting popular than offline. It is becoming an effective way to shop online. The true meaning of marketing is to find the connection. It takes time but, once you locate them, it will give you benefits. You have to value your brand and give it a chance to do better.
What is Digital Marketing?
The method to digitalize the process of branding is known as digital marketing. It is by using electronic based equipment. Internet is the source of online marketing. It provides varieties in choice. There are different channels like social media, email, websites, and search engines that connect the customers with the owners. There are related websites that can be used as a help to get information on the latest trends.
Importance of Digital Marketing:
The chance of socializing gets advanced. There are varieties of the audience with targeted goals. You have to deal with them in their way. It is a cost effective method that gives you success and failure at the spot. You have to be quick and responsive towards your clients. They have choices, might get bored, and find another way. The marketers find it interesting to sell their products with a new style.
Benefits of Digital Marketing:
Some of the benefits that we get from it are the following:
Target Specific Audience:
It is the rule of digital marketing that you have to focus on the target audience that approaches your product or brand. You can send marketing messages to that specific person.
It is Cost-Effective:
You can do campaigns relating to different channels. It will reduce the amount of money that is spending on various consumers.
Outranking Bigger Players:
By uploading high quality content, you can make opportunities for players that once cannot get fame. They have a different initiative that is by the digital marketing platform. They form the content that resonates with the people.
It is Measurable:
There is a concise start to finish end in it. It includes views, clicks, and impressions on the page. You can measure the amount of audience that sees your product.
Types of Digital Marketing:
There are the following types of it:
Pay per click.
Social media marketing.
Search engine optimization.
Services of Digital Marketing Regarding Translation:
They are the following:
There are multilingual services offered that give excellent results. It is for an international campaign for a website. It has translators that use the mother tongue. They are professional in their work.
The choice of perfect keywords is necessary for it. These are for the target audiences. The translators use specific keywords and change them into the target language. The choice of these right keywords protects from wastage of money.
International Email Marketing:
Email is a new method of communication. It is to advertise your product to large audiences. The marketers implement strategies of email programmes as a tool. It is also necessary in today’s modern world.
Multilingual Social Media:
It is a technique that uses social media as a preference for digital marketing. It advances the process of monitoring and management. There are various platforms like Facebook, Twitter, YouTube, and WhatsApp. Some companies are involved in it to advertise their products.
Digital Marketing and Translation:
The translation is the method of exchanging one specific language into the target language. It plays a role in the process of digital marketing. The process of advertisement is by translating the content. Experienced translators use the complete expression of it and exchange ideas and information to complete conversation. It has various types to attract the targeted audience. Like, the use of social media tools to get customers. There are paid advertising campaigns with reasonable rates. You can hire people to commercialize your product and charge money. The translators help in a way that they provide correct information to the right audience. It builds an emotional and personal relationship between customer and owner.
It is a form of translation. It is an effective and inexpensive yet interesting technique. YouTube is a popular translation site among all. Blogging is a famous way to express your feelings about a product. It works for both either client or the owner of the product.
Arslan Haider is author of the above blog. He is a Senior SEO Expert at MediaHicon (deals in SEO services). Apart from that, he loves to post blogs having valuable content.