How to Best Optimize What Factors to Increase Search Engine Rankings

Get your business ready for the search engines by optimizing your website for various factors. It’s not enough to pay lip service to SEO. You need to take action from day one and start making improvements as soon as possible.

If you’re looking to make a big impact on search engine rankings, you should know what each factor does and how it can be improved. The Internet has changed the way consumers search for almost everything. Traditional search engines that once only indexed websites have been incorporated into more advanced search engines to find content relevant to a user’s query. With the rise of AI and Machine Learning, Google is able to give users more relevant results than ever before. However, not all optimization is created equally. When it comes to improving rankings on search engine result pages (SERPs), there are various factors one needs to take into consideration. Let’s take a look at some of the most important ways you can optimize your website for SEO success.

1. Publish High-Quality Content

While many people believe that quality content is what gets them rankings, it’s not enough to just publish a bunch of articles. Your content needs to be high-quality, but it should also be optimized for search engines. You need to use the right keywords in your title, description, and on your pages. If you don’t have any content yet, you should create it as quickly as possible so you can start optimizing it.

2. Optimize Your Meta Data

Metadata is data that can be found in different places on your site. This information is used by search engine algorithms to determine the relevance of a page and its contents. It’s important that you choose the right keywords to include in meta tags if they are going to be used by search engines. You want to include at least one keyword on every page so that search engines can find relevant pages when they crawl your website.

3. Make Your Site Mobile-First

Mobile-first means that your website should be designed to work on mobile devices first. Search engines use mobile data to determine the relevance of a page. If your site isn’t optimized for a mobile device, it will not rank well on the search engine results pages. You should prioritize making your site mobile-friendly from the start. This means that you need to ensure that users can easily access content on your site, regardless of the device they are using. If your pages aren’t optimized for mobile devices, search engines will not think highly of them. Instead, they will be ranked lower than other pages that are optimized for mobile use.

4. Enhance Page Experience

Many partnership marketing platform companies believe that the best way to get a website to rank well is by creating content that appeals to people who are looking for specific content. The problem with this kind of strategy is that it’s not very effective. Instead, you need to focus on making your pages easy for users to navigate and read. You want to make sure it’s easy for people to find what they are looking for on your website so they can have a positive experience when they visit it.

5. Master Your On-Page Optimization

On-page optimization is the process of making sure that every page on your website contains the right keywords and other relevant information. If a page doesn’t contain the information that search engines are looking for, it will not rank well in SEO rankings. You need to make sure that every page on your website contains the correct keywords and other relevant information. This is where you want to use content creation software like Hubspot’s Content Creation Toolkit.

6. Internal Link Structure

Internal links are important because they help search engines determine the relevancy of a page. If relevant pages aren’t linked to one another, it will be hard for search engines to determine the relevance of a page. You need to link your pages together so that search engines can understand the relationships between them. You can use internal links to improve the ranking of your pages in search engine results pages.


In order for your website to rank well on search engine results pages, you need to focus on a few key areas. You want to make sure that your site is mobile-friendly and that you have an internal link structure that includes internal links between all of your pages. You also want to make sure that all of your content is relevant and contains the correct keywords.

Google is slowing down your life

This is of course absurd with all the speed of search and efficiencies Google has brought to our modern lives, but is it? For decades, Google has been rewarding web pages with higher ranks for forcing you to spend more time and click more buttons to get what you wanted before you leave the site. 

This has given rise to some of the ubiquitous and annoying web trends throughout history.

Endless slide shows, recipes that only come after clicking buttons and scrolling to the end of what I can only assume is the author’s life biography and the complete unabridged history of this particular recipe are in opposition to a successful interaction. The proof in the pudding shows an exasperated shopper standing in the baking aisle for 5 minutes, endlessly scrolling through just to see if they need baking soda or baking powder. Another user surfs and scrolls through a gauntlet of unnecessarily garrulous content just to get a simple answer to a question. 

When I tell my clients the minimum word volume is 500 words, with 1500 words as best practice on a landing page, they glaze over. They balk and say, who is going to read that?!? No one, I explain, just Google. It’s for SEO. No human wants to read that volume, but Google does, and if we want your media to reach human eyes we must first please the algorithm. 

Google, you are hurting us with your endless maze of SEO tricks, through 1000 paper cuts into our time and our efficiency. 

So much weight is put onto time spent on the page, it’s become an obstacle to actual function. The best websites I visit are the ones I leave with the highest bounce rate because They serve me what I need and send me on my way. Can we start rewarding that? I know you are capable of doing this without rewarding high bounce spam pages. I know this is a possibility. No, go get your most promising Googlers to fix this mess 

Yours in frustration,
Tired of scrolling