How to Show off Great Testimonials On My Website

Driving traffic to your website requires dedication, time and money. Once you get people there, you want to ensure you grab their attention and gain their trust. Adding factors such as testimonials can help show users your business is legitimate and others are happy with your product or service.

Figuring out where and when to share customer testimonials isn’t always easy. Should you utilize video? Perhaps a few words of praise are all that’s needed? Where should the testimonials go? How often and how many examples should you share? Figuring out the best way to showcase them can make you stand out from your competitors.

How Can I Make My Testimonials Interesting?

About 72% of people think positive online reviews are much more convincing than anything a business says about itself. With so many turning to reviews and testimonials to figure out if they want to do business with your brand, sharing the best ones on your website makes sense.

The last thing you want to do is make your website look exactly like your competitors’ sites, though. It’s crucial to find interesting ways to share the information and keep their interest. The best testimonials are easy to read and presented in a visually appealing way. Here are some of the best things to focus on for great testimonials on your website:

1. Put a Face to the Words

Add in some images of the people sharing the testimonials. Words alone aren’t nearly as convincing as words and an image the user can see. They’ll relate to some of the people you list and be able to see they are real individuals sharing their experience with your brand.


Dribble uses a variety of styles on their page, with a few faces mixed in as photographs and videos. The combination of text and images presents a powerful picture of what the site can do for various types of creators.

2. Vary the Selections

One of the biggest advantages to adding testimonials to your website is that you can handpick which ones appear. Rather than choosing ones that say essentially the same thing, try to focus on different benefits of your business.

What are the most unique benefits to choosing you over a competitor? How can you showcase the pros to your site visitors?

3. Use Third-Party Reviews

Another idea is to mix in some third-party review site clips. People aren’t beholden to your brand when they go on a review site and share a few words. Those glowing reviews hold a lot of weight with potential customers.


Shutter & Sound does something interesting on their site to share snippets of people’s words with their visitors. They curate reviews from sites, such as The Knot and WeddingWire. The page is laid out grid-style, which creates a streamlined appearance for users.

4. Consider Placement

Think about where on your site is the best placement for your testimonials. You may want to share them after the person figures out what you offer. Where in the buyer’s journey is the best time to showcase what others said about your business.

Should you include a testimonial above the fold or below? For some sites, they might work best scattered here and there. Try different placement and conduct A/B tests to see where the testimonials perform best with your target audience.

5. Add Videos

Video testimonials bring a personal touch to your testimonials. Because each of your customers has a different personality, the variety of tones, attitude and words will show potential leads people from all walks of life are happy with your product or service.


Codecademy shares learner stories to explain how people are finding inspiration from their coding courses. Some of the people they showcase include a healthcare administrator, a stay-at-home mom who sought a new career and an electrical engineer. All sought something new from their time at Codecademy and changed their lives in some way. The stories are highly inspiring.

6. Keep Posts Short

Your testimonials are different from case studies. You don’t want to make them so lengthy that you lose focus on the key factor you want to share. Stick to a single point at a time, whether it’s excellent customer service or results.

If a testimonial is more than a paragraph or two, look for ways to shorten it. Remember people are short on time, so they want information they can absorb quickly.

7. Be Authentic

It’s crucial you only use real testimonials and reviews. Never make them up or have people you personally know write them. The internet has a way of uncovering such tricks and you’ll look like you aren’t honest to potential customers.

It’s fine to message your top clients and ask if they’d be willing to share a few words about your business. Just make sure it’s in their words and they offer the review of their own free will. It’s probably best to not offer any compensation either as they could be seen more as a paid endorsement than a testimonial.

Add a Few at a Time

You don’t have to start with dozens of testimonials to make an impact on site visitors. Add the ones you have and you can always import additional ones at a future date. A great review may also garner others as your customers see the words their counterparts shared. A few great testimonials can add a lot of interest and detail to your website.

Eleanor Hecks is editor-in-chief at Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.

The Ultimate Guide to Creating Location Pages

Local customers make up the largest portion of many businesses’ revenue. They’ll send new leads your way, leave excellent reviews, and share their experience with family and friends. Local SEO can send the right audience to your pages at the perfect time.

Internet Live Stats reports approximately 1.9 billion websites in 2022, but not all are active simultaneously. Even if you reach a broader audience than just those in the same location as your headquarters, you’ll want location pages so people can track your news by their area.

For example, if you have several restaurants in the state, you can create a location page for each with a map, store hours and other details. Location pages help your site rank for keywords, such as Indianapolis, Indiana, or New York City.

How can you ensure your location pages rank high in search engines and attract local traffic? Here is the ultimate guide to making sure you speak to browsers in the language they understand.

1. List Hours of Operation

One key reason people look for a particular location is to learn when it’s open. If you have multiple locations, you can list them on a single page along with an address and store hours. If you’re experiencing any interruptions in opening, include details so people don’t drive out of their way to get to your business only to find it closed.


Roosters has multiple restaurant locations listed on its page. Each boc includes details such as location, address, store hours and directions to the dining establishment. Currently, there is a note on most listings about online ordering. You can add any details that might pertain to local changes and availability as it applies to your business.

2. Place NAP Details First

NAP stands for name, address and phone number. Ideally, you’ll include this information at the top of your page, so it’s the first thing people see. Search engines often utilize NAP details to understand where best to place your site in search results. If you’re located in a specific county and users search there for a service such as yours, they’ll raise your rank significantly.

Some experts advise building a separate page for each location. You can test both ways and see how it impacts search engine results pages (SERPs). If you choose to list all sites on one page, you should separate them in some way like Roosters did, such as in grid-style boxes.

3. Tell a Story

Who doesn’t love a good tale? You can easily place one on your location page while including information to help customers decide if you’re the right choice for them. A story might explain what you do, how the company started or why you serve specific locations. It must also include local factors and utilize keywords and phrases that make sense for ranking.


Chardon Laboratories offers water services in 13 different states. It provides location pages for each state and shares a little about the traditions in the area. Each page includes the popular industries for each state and some of the more significant manufacturers.

4. Choose the Right Keywords

Each location has specific keywords that trigger geolocation results. In Des Moines, Iowa, you might use phrases like “restaurants in Des Moines.” A car repair shop in Indianapolis might use “car repair Indianapolis,” “car repair circle city” and so on.

Make sure you include target keywords such as restaurant, dining and food in addition to being location-specific. The key is to grab traffic and bring it to your pages.

5. Get Location-Specific With Content

Adding content to your site gets you noticed and gives you something to share on social media platforms. Rather than writing about how to plan a wedding, you might share venues in your town, for example.

Other businesses might cater to activities in the area or services only people in a certain climate or terrain would need.


Ace Adventure Resort offers different activities in the New River Gorge area in Fayette County, West Virginia. People looking for activities in the area will often search for terms used on its blog. All articles are about local events, so users may stumble on the page and find other details that interest them.

6. Add Reviews

Google and many other browser algorithms favor newer content. Reviews give you some user-generated content and offer a way to frequently update your location page with fresh material so the page pulls up in SERPs more often.

You might add a review or two under the NAP. You could also write something like “Have you been to this location? Give us a quick review” to encourage additional feedback and material for local SEO.

Ask Your Customers What They Want

The internet changes rapidly, so what works for location pages this year may not in the next. Be open to trying new things and testing your pages to see how ranking changes and what your users respond best to. Ask your customers what they want and what is most helpful for a location page. Over time, you’ll refine your offers and come up with a site that works with local SEO and is user-friendly.