real estate

small design web icon

The 10 Best Real Estate CRMs in 2022

Author: Muhammad Shoaib

When there is a high demand for real estate professionals and a bloom in the housing market, you’re landing clients left, right, and center; the last thing you want to do is go through paperwork and spreadsheets to track client data or search for past interactions.

That’s where Customer Relationship Management (CRM) software comes. A CRM is a life-changing tool that serves as an online database to help businesses manage and track customer data, provide digital marketing features, and automate certain workflows to save precious time.

In this article, we will be listing the 10 Best Real Estate CRMs for the upcoming year to help you pick the right one for your business!

1.The Real Estate CRM

A CRM for real estate, this software is the solution to all your problems; the CRM possesses all the ideal functions and features a business could need to ensure efficient functioning and to maintain and store customer data.

The real estate CRM is also highly affordable. So, even if you’re a small business entering the market, you can benefit from the diverse and fast features the software offers. Moreover, the real estate CRM is one of the most customizable real estate CRMs in the market. So, we can guarantee it to suit your everyday business needs!

Features

  • Customization
  • Workflow automation
  • Integrates with 3rd party apps
  • Assists business with digital marketing

2.Liondesk

Managing a business (be it a small business or a large one) is not easy. There is work to be done around the clock, from marketing ideas to managing finances. Amid all this chaos, most businesses forget to focus on a feature that matters the most: Customer relationship management.

Customers are the backbone of your business. And there is no room for errors when it comes to a business’s interaction with their customers. Well, lucky for us, Liondesk is a CRM centered around helping business manage their customer relationships efficiently.

The CRM software has some excellent features to help you lead your business stress-free and sell with confidence.

Features

  • Facebook lead generation
  • Pre-built email and text messaging
  • Subaccount text messaging
  • Power dialer
  • Lead distribution
  • Scheduled email and texts
  • Video email and video texting
  • One-click calls

3.Monday.com

Trusted by many, Monday.com is an excellent CRM software. The software can be used by professionals from any industry to organize and manage customer data.

The popular software offers everything a business could need; project management, marketing, creativity and design, task management, and more. There is nothing you can’t do with Monday.com!

Features

  • Visualized display
  • Customer onboarding
  • Automated workflows
  • 100+ apps integrations
  • Lead capturing

4.kvCore

kvCore is an all-inclusive real estate CRM for modern brokers and real estate professionals looking to manage client relationships and grow their businesses. The software offers several unique features that help businesses automate workflows, add high-quality add-on solutions, integrate robustly, and more.

Features

  • Helps increase client engagement
  • Lead management
  • Ease of use
  • Marketing autopilot feature
  • Attractive dashboard
  • Email marketing
  • CMA management

5.Streak CRM for Real Estate

Streak is an innovative CRM for the real estate industry that enables businesses to manage their leads and transactions inside their Gmail inbox. No need to switch back and forth between Gmail and other tools.

Streak offers multiple features that set up a perfect, hassle-free process for your team that help with sales, hiring, partnerships, and support management.

Features

  • Follow-up reminders
  • See overall pipelines
  • Simple email sharing
  • Manage and share documents
  • Fields can be updated directly from emails
  • Use formulae to calculate commissions
  • Track when, where, and how often an email is viewed

6.Follow Up Boss

Follow-up boss is one of the best CRMs in the market. With an easy user interface, the software has plenty of features to offer that bring the ultimate value to your business. Follow-up boss is an ideal software that has built-in calling, texting, and email along with powerful marketing and other tools.

Features

  • Marketing automation
  • Build call list for important leads
  • Access important lead data
  • Capture notes & collaborate with teams
  • Make, receive, and track texts and calls

7.BoomTown

BoomTown is another popular real estate CRM that brings together efficient lead generation, qualification, operation, and pipeline management under one online database.

Features

  • Email marketing
  • Forecasting & reporting
  • Transaction management
  • Contact & account management
  • Attractive dashboard for data management

8.Apptivo

Apptivo is a one-stop solution to all your business needs. The CRM is developed especially to provide small businesses an affordable, easy-to-use, and accommodating software to help them manage everyday business operations.

Moreover, Apptivo also offers integration with other essential tools such as Google Workspace, Slack, QuickBooks, Paypal, Office 365, Ringcentral, and more.

Features

  • Workflow automation
  • Targeted campaigns
  • Inventory management
  • Create work orders
  • Assign sales territories to agents

9.Contactually

Contactually is a Compass-backed CRM centered around the real estate industry. The popular CRM software enables real estate businesses to manage the lead qualification process and build automated and personalized campaigns for leads to help turn them into customers.

Moreover, Contactually also has an excellent referral feature that assists a business to stay connected with past clients and maintain a strong relationship, so they keep coming back for more!

Features

  • Email marketing
  • Activity dashboards
  • Reporting and statistics
  • Data important & export
  • Alerts and notifications
  • 3rd Party Integrations
  • Client activity tracking

10. Nimble

Nimble is another outstanding CRM software in the market that helps your business manage leads, sell more, leverage social insights, track emails, and do much more with an affordable package.

Features

  • Contact management
  • Activity tracking
  • Contact data enrichment
  • Activity dashboard
  • Mobile app

Now You Know the 10 Best Real Estate CRMs

CRMs have recently taken every market by storm. And that doesn’t come as a surprise. With the rapid digitalization of the business world, CRMs have unlimited features and solutions to offer to every industry.

However, if you’re still lurking around the web looking for CRMs, chances are you haven’t made the life-changing shift towards CRMs and are still using paperwork or spreadsheets to store and manage data. But remember, the sooner you move and benefit from the never-ending benefits this technology has to offer, the better it is for you and your business!

We wish you the best of luck in choosing the right CRM!

Author Bio:

Muhammad Shoaib provides ghostwriting and copywriting services. His educational background in the technical field and business studies helps him in tackling topics ranging from career and business productivity to web development and digital marketing. He occasionally writes articles for the real estate CRM.

Designing a Real Estate Website that Generates Actual Leads

Author: Edwin Deponte

Edwin Deponte takes over our blog this month to discuss the real estate websites. Thanks Edwin!

Recent surveys observed that out of 6 million houses sold in 2017, 51% of the buyers found and purchased their dream homes online. It just shows how the real estate industry is expanding. And the sooner you start using a website to sell real estate, the better off you’ll be.

Still, starting your own real estate website and giving it a snazzy design and branding won’t be enough to help you thrive in the industry. You see, home buyers and sellers these days have particular expectations when it comes to real estate. You’ll need to add a few other components if you want your online real estate platform to generate leads, some of which are listed below.

Area Profiles

People rarely look properties up by state or city when visiting real estate websites and house-hunting; they check out communities and neighborhoods instead. Thus, your site needs to list out specific area profiles to make it easier for your potential clients to find what they’re looking for. Doing so will also give your website an advantage SEO-wise since the keywords, links, and videos you put on it can help your site become visible easier.

Agent Profiles

You also need to set aside a page for your profile. A real estate website is only as good and credible as the agent that represents it. Not only will real estate agents act as the face of your online brokerage, but they’ll also help your platform build relationships with your target audience (since it allows buyers and sellers alike get to know you better). Moreover, you can spruce your website up even further by including testimonials, listing active and sold properties, and adding your bio and contact info.

Integrated Community Data

Good real estate agents can sell you a home, but the great ones will offer you a lifestyle. By integrating community data and offering lifestyle in your real estate website, you’ll be able to gain an edge over your competitors. For example, if your platform lists a Tagaytay condo for sale, showcase to your target audience the schools, restaurants, and other notable spots nearby. That way, you’ll not only demonstrate your expertise regarding Tagaytay, but you’ll also be able to give your potential clients a glimpse of the lifestyle the condo can provide.

IDX and MLS Search

Integrating multiple listing services (MLS) and internet data exchange (IDX) search engines will help your real estate websites hold its own in the frontlines of the real estate industry. For one thing, it can combine all your multiple listing services into one seamless search engine. And for another, it can help visitors find open houses with community features. MLS and IDX will also help your target audience locate customized neighborhoods, as well as conduct a polygon search and have the results displayed cleanly with a side-by-side map view.

In Summary

For your real estate website to achieve success in the industry, you need it to generate leads regularly. By adding the components listed above, you’ll be able to drive, traffic, keep visitors engaged, and provide multiple points of conversion, allowing you to generate as many leads as possible.

Featured Image: Pixabay.com

Author’s Bio:


Edwin Deponte is a motivational writer who is also passionate about Social Marketing. He believes in others’ abilities and tends to bring out people’s hidden potentials through his words of inspirations and motivational articles.