Why Customization Matters Greatly to Your Business

In the business world, there are several ways to get ahead of your competition. One way that’s proven to work is customization. That is where you take a product or service and make it unique to your company, focusing on your customer’s individual needs and preferences.

Here’s a closer look at why this type of marketing is so effective.

1. Helps You Gain a Competitive Edge

The marketplace is becoming increasingly competitive. Nowadays, every business has an online presence, and there are endless choices for products and services. On the other hand, customization gives you innovative ways to stand out from competitors.

For example, suppose your company uses advanced technology to customize customers’ products. This feature helps you differentiate your company from ones similar to yours.

People often notice these differences. And offering a custom product or service attracts more attention, demand and customer loyalty.

2. Increases the Value of the Product or Service

The best part of customizing a product or service is the ability to increase its value. When you customize your product or service, customers will see the value in the offering and be willing to pay more.

In turn, this leads to higher profits for your business and secures a better outcome for your company.

3. Optimizes Your Supply Chain

Customization implements a digital production flow within your business model. Because your supply chain connects to advanced software, it will automatically send orders to production. This feature optimizes the efficiency of your supply chain operation and shortens lead time.

Additionally, your digital workflow is more scalable. Your company can easily scale up or down with a customized digital production flow.

Another advantage of rethinking logistics and production is that customization enables lower costs. That’s because you’re not producing many different versions of a generic product, so your production costs go down — increasing manufacturing efficiency.

4. Provides More Choices for Your Customers

One of the main reasons custom products are important is because they give your customers more choices. For example, suppose you wanted to purchase new clothes. You could go to a physical store. However, in-store retailers typically offer a limited range of sizes and colors.

Online platforms solve this problem for customers. They offer a user experience for customers to design their products as they desire. For example, they can create aesthetic alterations, including color, shape and texture.

Additionally, it offers the possibility of loading a 3D image onto the platform — allowing customers to shape the product according to their biometric data.

5. Implements a Sustainable Production Process

Another way that customization supports businesses is through sustainable purchasing. When you offer made-to-order products, you implement a sustainable production process. This leads to less waste in production due to already-made purchases.

Consumers find this feature increasingly important when searching for a product or service. It gives you the advantage of thinking ahead when it comes to sustainability. Plus, customers will see more value in your brand and feel better about their purchases.

6. Increases Customer Loyalty

When you customize products according to your customer’s tastes, they get what they want. As a result, their satisfaction increases because they have a product that meets their needs.

Of course, customization requires you to adapt to your consumers at the highest level. However, it’s one of the best ways to increase their loyalty.

Once your customers feel they have your undivided attention, the chances of making a purchase and establishing a lasting relationship are higher. Then once you have that connection, your competitors will have an even harder time getting their attention.

7. No Need for Higher Inventory Costs

When considering implementing customization into your business model, you might think you have to throw out your existing one. Yet, that is not the case. With little ingenuity, you can customize your current stock by adding a special touch.

But that doesn’t mean you have to stockpile the same versions of your offering. Instead, you can customize one product each time the customer orders.

8. Improves Brand Image, Awareness and Recognition

Customization improves your brand image because customers are getting what they want. When you meet their needs, they’re likely to remember your brand because you offer a better experience for them.

As a result, you may build a better relationship with your customers and improve your reputation in the marketplace. Companies will also see you as a valuable business partner that provides high-quality products, creating more opportunities for your business.

In addition, customers will likely recommend your brand to others, whether you’re customizing their experience or the product. This is especially true when they receive personalized treatment from salespeople. It shows they care about understanding their needs before recommending and offering solutions.

9. Improved Customer Insight

Customer data, buying habits and consumer trends are invaluable information in any business arsenal. And by gaining further insight, you have a stronger competitive advantage.

Businesses without customization can only gather data on the items they have in stock. But if they allow their customers to customize products, they can learn about their customers in more ways than their competitors.

With tools like customer relationship management software and data analytics, you can save your information about each customer. You can also use it to offer personalized recommendations tailored to their preferences.

Good customization goes hand-in-hand with analytics and technology. It’s important to keep an eye out for new tools that feature artificial intelligence, as they can offer further information and allow you to anticipate the next trend.

Integrate Customization Into Your Business Model

Customization can be invaluable to your business. It does incredible things that allow your business to achieve amazing results. The only way from there is up because you’re increasing sales, customer loyalty and more.

Now that you know why customization is crucial to your business, you can start figuring out ways to implement it into your business model. You can do this in many ways — you just need to ensure you choose the right option by testing them out.

Eleanor Hecks is editor-in-chief at Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.

How the Latest Apple Event Impacted Designers

The latest Apple event brought the expected announcement of a new iPhone and all the details about what it offers. Although many of the features are for the general population, there are some things designers will be excited about.

Each time a new generation of Apple mobile devices releases, designers get upgrades that help them do their work better. At times, it’s the camera and sometimes it’s speed, connectivity or new apps. Even if you watched the announcement, you may feel a bit confused about what exactly the new products offer and how it will change the way you design.

Why the Focus on Apple Products?

Apple has long had a strong presence in the design world. For years, their design software worked best with a Mac computer, iPhone or iPad. Educational institutions often used Mac computers to train students in design.

According to Statista, around 27.88% of global cell phone users own an iPhone. The percentage is likely much higher for those in design and development. If you don’t yet own an iPhone and you’re thinking about making the switch, here’s what you need to know about the latest Apple news.

Most designers create apps or websites that function on any type of mobile device. Understanding the differences in the new models gives you an opportunity to tweak your designs for iOS.

What Is Apple’s Dynamic Island?

The iPhone 14 Pro and Pro Max come with an interesting feature called Dynamic Island, which resizes the notch at the top of the screen. The space now contains additional information to make multitasking easier. The interface is quite interesting and may inspire other designers to think outside the box about ways to improve user interface (UI).

Third-party developers can also use the notch when designing apps. Think about how to send alerts, grab user attention and make your app more functional. You may find you’ll have to try different tactics as Apple releases operating system updates. Testing will become important as you figure out the best way to design and use the new interface features.

Apple Watch Series 8

Apple also announced at the same time that they were releasing some updated smart watches. For those designing for the Apple Watch, nothing changes. That’s good news for developers as they won’t need to change interfaces or make any adjustments.

Those designers already familiar with the Apple Watch sizing and functions, they can shift their attention to creating new apps rather than adapting the ones they have. The design may change with the next event, but for now, everything stays the same.

Apple Watch Ultra

Rather than calling this version “Pro,” Apple goes with “Ultra.” The Ultra is meant for heavy use in situations such as outdoor survival, underwater or while skydiving. Designers who create apps for extreme sports enthusiasts, adventurers, explorers, divers and athletes will want to get their hands on this and figure out how best to adapt their designs. There is an action button that makes it a bit different than the traditional Apple Watch.

The iPhone 14

While the size and look of the phone doesn’t change much, you can now give users that ability to access new widgets via the lock screen. This gives developers an opportunity to prompt consumers with prompts to participate in live activities.

Designers will want to make sure they have one of the latest phones to gain access to the better camera for product image shots for e-commerce websites. Fortunately, the trade-in value for your old iPhone may cover a lot of the cost of this new model.

iPhone 14 Pro

Where designers will experience the biggest changes is in the Pro lineup. The big announcement about Dynamic Island changes the entire way the screen looks and functions. Apps will need to be adapted to take advantage of the multifunctionality.

Mobile apps are big business. By 2025, experts estimate mobile apps will bring in $612 billion in revenue. Designers aren’t going to stop creating just because the iPhone Pro interface is a bit different.

The new design is brilliant in a number of ways but they all impact designers.

1. Masking the Face ID “Hole”

The hole in the screen needed for facial recognition isn’t pretty in previous versions of the iPhone. However, the new Dynamic Island helps mask the area and makes it functional at the same time. It’s a brilliant tech design move that just about any artistic soul can appreciate.

2. Notifications Go Animated

You’ve probably noticed more and more designers using animations. One thing that’s interesting about the new iPhone 14 Pro is how the notifications take on animation. The phone is even more of an experience than ever before, taking interactivity to a new level.

3. Looks and Feels the Same

The iPhone 14 doesn’t have much of a different appearance from the 13 as far as size and outer shell. As always, Apple introduces new colors while keeping popular ones. There is something to be said for holding on to the familiar as users adapt to technology changes such as Dynamic Island.

Exciting Changes

The latest Apple event brings some exciting and somewhat unexpected changes. The iPhone Pro series will see the biggest shifts for designers. Developers who create apps are most likely to have to adjust what they do for the latest models.

If Apple has taught designers anything, it’s to be ready to pivot. Once you learn how to interact with the new island feature, be ready for the next generation of gadgets and how you may have to adapt to those as well.

Eleanor Hecks is editor-in-chief at Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.