SEO Links Every Website Owner Should Avoid
The success of your marketing campaigns depends on the quality of your SEO site links. From internal tags to inbound and SEO outbound links, link-building benefits your business in many ways. For starters, it increases your credibility to boost traffic and SEO scores. It also increases the value to readers, grows revenue from SEO affiliate links, and reduces bounce rates. However, not all SEO links are good for your website. Some attract search engine penalties and affect your rankings. Here are some SEO links that the best dating sites avoid.
Press Release SEO Links
Press release SEO links were once popular because they were easy to get. After publishing a press release, all you needed to do was syndicate it to distribution websites and get numerous SEO links.
However, website owners abused press release links, pushing Google to consider a link scheme method. This is especially true for SEO links that target the main keyword with over-optimized text. To be safe from Google penalties, ensure your press release SEO links don’t pass PageRank. The best alternative is adding nofollow to press release tags.
As long as you use them cautiously, blog comment links aren’t entirely discouraged. You can get natural traffic when you offer helpful advice redirecting readers to a blog. However, search engines will detect keyword-stuffed SEO tags going to one site.
The same applies to chat forum spam. It’s not uncommon for users to stuff their discussion forum signatures with links. These schemes are common across different platforms, from social boards to niche websites. Remember, you can still earn readers’ trust by having constructive discussions on the comment section without manipulation moves.
Substandard Guest Posts
Some website owners write low-quality guest posts to boost their ratings with backlinks. Google can disregard guest posts if they don’t provide value to readers or your marketing campaign. Search engines are also against too many guest post backlinks since they manipulate algorithms.
The key to escaping Google’s wrath is avoiding rich anchor texts in your guest posts. Remember to use anchor text variations. Using only one keyword format puts you under the radar of search engines.
The best SEO backlinks come from sites in your industry. For example, you can link to travel blogs if you write restaurant reviews. Think of backlinks as academic citations; you need an expert to verify the information on your website. Moreover, aim for high-authority backlinks. Readers may lose trust in your brand if the linked site:
- Is new;
- Has low traffic;
- Promotes clickbait;
- Is biased.
One irrelevant backlink may go unnoticed by search engines, but using too many of them increases the risk of penalties. When most of your keywords come from other niches, search engines will use unrelated keywords instead of those that matter.
Don’t Force It
Your SEO anchor links should occur naturally. If you have a bad feeling about them, chances are search engines won’t understand them either. How do you improve your site with SEO backlinks? Share some strategies in the comments.
Rebecca Shinn is a freelance writer and dating and relationship expert with a psychology degree. Her field of expertise is relationship, dating, and marriage. The important part of Rebecca’s practice is to help couples with communication skills, problem-solving skills, stress management, and financial skills.
Rebecca started writing 2 years ago to inspire and help people to have a better dating life, healthy relationships, or find a way to keep a marriage strong for long years.
With all said above, Rebecca is proud to be a mother and a wife so she doesn’t only use her knowledge for helping others but keeping her family strong and happy.