The success of your business depends on a properly structured marketing strategy. To make your marketing and content plan effective, following recent trends and bringing them into your digital marketing activities is a must. Your task is not only to attract many new customers but retain regular customers, keeping them involved in your content. Thus, we recommend implementing new types of content to your blog.
Are you willing to know what these types of content are? We have prepared a compilation of top trends of content creation in 2022 that will boost the conversion of your website.
AI, VR\AR Innovations
Traditional ways of creating content and interacting with customers are supposed to be non-efficient and kind of outdated. Therefore, businesses of different specializations are willing to adopt innovative technologies like Artificial Intelligence. AI technology is capable of deeply analyzing the business data from internal and external sources in order to learn their customers better and provide them with the content and services they expect. AI-based content can be generated within several minutes, providing scalable analytical research and high-quality content. AI-generated content doesn’t exclude the mistakes within the text, so it is vital to check it properly before posting.
Other innovations that will be adopted by many companies in the near future are augmented and virtual reality for the purpose of increasing the content traffic and conversion, and improving the overall performance of corporate websites. These technologies help create interactive and engaging content, completely new for their regular and new customers.
Guestographics is considered to be one of the most effective digital marketing methods of promoting your content and increasing the credibility of your brand. This trend has appeared in 2018, but it only starts gaining momentum and being used by numerous marketers in different spheres. Have you ever heard of this tool? Basically, guestographics combine three different marketing tools – guest posting, link building, and infographics creating. The text is converted into infographics, making the text a visual type of content. The flow is simple – you look for credible websites that are interested in posting your content with links to your corporate website. You provide them with unique and engaging visual content using free plagiarism software to attract more potential customers to your company.
Guestographics can contain a bigger amount of text than we used to see on the images within articles. What is more, the number of infographics can prevail to make the content visually appealing and more convenient to read. Modern readers don’t like spending time reading the whole article, as they are willing to find out the answers to their questions. So guestographics are easier to perceive and show the main point of the content.
The block with testimonials is a must-have for businesses of all directions, with no exception. Testimonials from your previous clients show the quality of your services and make your brand trusted and reliable on the market. Sometimes the testimonials blocks look really unsightly and don’t provide any value to your potential clients. Video testimonials are a new trend used in marketing strategies. Recorded reviews for your customers give them the ability to describe your cooperation in detail, prove the existence of clients, and provide the opportunity to contact them to find out more information about the partnership with your brand.
Another great benefit of video testimonials is the ability to share them on different social media accounts, making them notable and attracting more users to your profiles. If you own a young brand and only start building relationships with your future customers, video testimonials are obliged for your marketing strategy. Even if the amount of the client base is not really extensive, you have to start somewhere to prove the reliability and credibility of your company.
Behind the Scenes Content
Despite the industry of your business, we know that the competition is rather high. It is pivotal to find your key differentiators and uniqueness to stand out from your competitors and attract your target audience. Some brands think that they have to show the ideal picture of their services or products, avoiding any content about failures and issues they face on a daily basis.
Behind the scenes is a new marketing flow that enables companies to tell their customers about everything related to their daily processes. A lot of people will be curious to find out more about manufacturing, main specialists and their responsibilities, concerns you struggle with, and solutions to the troubles you commonly choose as a director. When people buy an expensive dress, for instance, they are curious to know why the price is so high. By showing them the prices of fabrics, average salaries for staff, and all processes related to dress creation, your customer will have a clearer picture and prove the high price they see on labels. By the way, such tiny details as labels also require investment, which can make the price even higher, and your customers need to understand this as well.
Marketing is changing and evolving, providing customers with various types of content. It is a great way to offer your readers different options on reading your content, considering the way they perceive the information better. The podcast is another modern method to attract your regular and potential customers to your brand. This format is ideal for busy people who don’t have much free time reading the articles and can listen to your content on the go or when they are occupied with other tasks at the same time.
Podcasts can be related to the topics on your blog, but you cannot just convert your articles into audio format. It has to be something fresh and unique, followed by a particular script. You can invite the outstanding specialists in your industry, the professionals from your team to discuss the internal processes more to show trust to your target audience. A small tip from the writing service Rated By Students is to properly choose the speakers for your podcasts to provide listeners with valuable content, not just useless conversation.
Following the latest marketing trends is pivotal for your marketing strategy in order to keep up with the competitors and stay in-game. Although, all these digital content innovations aim not only to promote your brand, but also to increase content traffic and conversion. Your content must provide valuable insights and solutions to the troubles of your regular and new customers.
The decision of what article they will read next depends on their needs and concerns they want to overcome. Your task is to make your content easy to perceive, modern and interactive to make the reading a pleasant process for your audience.
What new types of content did you like most of all?
Max Mitchell is the latest alumnus of our content marketing department. He is very passionate about typing, creating complicated spreadsheets, and consuming an inhuman amount of caffeine. Nevertheless, he is also the creative type of individual who will always find a new perspective on topics of interest.