Carroll County Public Library needed an updated website that was easy to use for visitors. We provided them with a great website that worked for both them and their users.
Most brick-and-mortar businesses nowadays are setting up their own websites to expand their audience reach and build an online presence. However, not every website is successful in driving traffic and conversions. It’s not just about putting your business website out there, but there are some strategies to be implemented for it to be considered a good one.
Having a poorly designed and uninviting website design with a tricky user interface is the quickest way to increase your bounce rate and repel relevant traffic. So how do you get people to notice your business in an infinite sea of digital content? Don’t worry. We’re here to help you rise above the noise by following some basic ideologies. These tips will help you gain authority, boost credibility, and drive traffic over time so you can hack your way to onto Google’s top search results.
Implement Powerful Search Engine Optimization
Optimizing your website for search engines has results that can be worthwhile in the long run. There’s no point in having a website if it doesn’t show up in search results; therefore, employing a strong SEO strategy is crucial for the success of your business website. To stand out amongst other competitors in the market, customers must be able to recognize you as a credible source of information. To make this happen, you must follow on-page SEO guidelines that help your website rank higher on search engines and direct more organic traffic. Other techniques include attaching quality backlinks, optimizing long-tail keywords, and local SEO.
Leverage Social Media Platforms
Today’s consumers always turn to social media to verify a brand’s credibility and check for any online presence. This means if you’re not on social media, now is the time to jump in on the trend and drive traffic to your website from these various channels. Social media networks like Instagram, Facebook, and Twitter are widely-popular amongst marketers as a tool for advertising and promotion of businesses. Now, Snapchat and the most-recent sensation, TikTok, have also become popular. Include your website link on all social media handles to drive traffic.
Brands can share a variety of content on their social media pages and gauge the reactions and behaviors of followers to track the number of click-through rates. Social media is also a great way to connect and establish relationships with customers, so they know you value your followers and care for their opinion. Remember not to spam your audience; it’s all about strategically spreading out your posts, so you don’t appear pushy.
Publish High-Quality Content
The content you share on your website is what’s going to attract prospects to learn more about your brand. However, to attract the right customers, you must understand who your audience is and then create the kind of content they can’t resist clicking on. After a deep-dive into the background of your target customers and their search behaviors, you can get working on the content that goes on your website.
A major contributing factor to any successful digital marketing strategy is publishing valuable content to turn visitors to customers. Focus on posting high-quality, keyword-rich, and relevant content on your website, so potential customers are persuaded to take action. When the content you post educates and informs visitors about something, they’re more inclined to return your website and spread the good word about your business. Posting quality content leads to a higher Google search result ranking, which in turn means more visibility for your business.
Optimize Website for Mobile Users
Gone are the days when people turned on their desktops to access the internet, now we can easily browse the web on our smartphones at any time. This is why businesses must ensure their websites are mobile-friendly. If you wish to drive unparalleled levels of traffic, then you need to prioritize mobile consumers and optimize your website for their usability. Create a mobile-friendly layout that appropriately displays content without having the user to pinch or zoom in to adjust the screen. Prospects that arrive at your website on a mobile device and have a positive user experience will consider your brand as a credible source of information and return regularly. Essentially, mobile-friendly websites result in higher conversion rates and more engagement.
Improve User Interface
Most website owners neglect the significance of user experience when developing their site. However, if your website ends up looking unattractive and faulty, it will only cause you to lose potential customers. When creating a website, appearance, and usability are one of the most important factors to take into consideration. One must place themselves in their audience’s shoes to acknowledge the kind of experience they wish to have when they land on a website.
A website that is easy to use and visually appealing will lead to a lower bounce rate and generate abundant positive impressions. The easier it is for visitors to navigate and find valuable information, the higher the likelihood of them staying on your website and exploring other pages. Some other elements that are responsible for ensuring good experience include:
The last thing a user needs is to wait 10 seconds for a website to load. There is nothing more frustrating than slow-loading pages, and most visitors leave after a 5-second time-window frame. Make sure that your webpages are optimized for speed. The faster the sites, the happier the users and higher the chances of them browsing more pages on your site. Google’s search algorithm is also more likely to direct users to websites that load instantly, so work on speeding up your business website to drive traffic.
Nowadays, people use different devices to browse the web. Ensure that your website is responsive regardless of the device your visitors are using. If they have to excessively scroll or adjust the screen size to fit their screen, then they’re more likely to leave than stick around.
Running a good website requires constant maintenance, optimization, and patience, but once you’ve set up a strong foundation, it does all the work for you. It’s not about going big, even small yet significant changes can make all the difference in ROI and bring more exposure to your business. As more and more organizations make the shift towards digital marketing, the requirement for improved strategies to drive elevated organic traffic has increased.
Shaheryar provides ghostwriting and copywriting services. His educational background in the technical field and business studies helps him in tackling topics ranging from career and business productivity to web development and digital marketing. He occasionally writes articles for Dynamologic Solutions.
Could your company survive a cyberattack? Small businesses may be particularly at risk because the cost of battling a hacking incident may exceed their budgets. Executives may be brilliant at building new companies and reaching out to leads, but lack a bit of IT knowledge. Without the full-time technical staff a larger operation has, they are also quite vulnerable to an attack.
Around 43% of cyberattacks are against small businesses. Hackers have different intentions. One is to knock you offline by overwhelming your system, and the other is to gain access to sensitive data, such as credit card numbers or customer contact info. Either way, you need to take steps now to protect your business and your patrons.
Six basic steps will ensure you can withstand a cyberattack. Some of these protect data and your website, while others prepare you for a breach even when you’ve done everything you can to avoid one.
1. Invest in Cloud-Based Computing
Going with a cloud service gives you the same security measures more prominent companies use. Smaller brands can’t afford expensive software or security teams on their own. However, you can use a company that has these systems in place and store your essential files on their servers. Switching to the cloud improved safety for about 94% of business owners.
A cloud-based system also allows your staff to access files from anywhere, so you’ll need to decide if you want to enable remote access or not. There are some additional security measures you’ll need to take and training your employees will need to complete if you choose to access files off-site.
2. Avoid Ransomware
In some attacks, hackers take over your computer and demand money to release it. Attacks such as WannaCry target outdated software on your system — particularly Microsoft. To avoid someone taking over your computers and either stealing the files on them or locking them up, complete all updates immediately. You may want to set your system to update each night automatically.
If you are the victim of ransomware, never give the hackers money. It only encourages more attacks in the future. Instead, work with a digital security expert to restore your files and secure your computers. There is almost always something you can do to get the malware off your computer without rewarding criminals for bad behavior.
3. Choose a VPN
There are two aspects to virtual private networks (VPN you can utilize to protect your business. First, shared hosting is a cheap way to get your business website online, but it comes with problems you may not want. Not only can a hacker take out an account and attack you on the backend, but you may also find there is a drag at times, and your site doesn’t perform as well as you’d like. A VPN gives you several advantages without costing as much as a dedicated server.
Another aspect of VPNs is that you can use one for online browsing. Since most companies keep a database of dangerous sites, you’ll get a notification to avoid potential hazards. Emails will be encrypted, and the network will prevent you from stumbling onto a website you shouldn’t and inadvertently downloading malware.
4. Backup Daily
If you aren’t already backing up your data daily, you need to implement a plan. Companies such as iDrive and DropBox allow you to automate backups from your systems. If you wind up with a ransomware attack, you would merely return to the nearest point before the attack, for example. If your system crashes and you lose everything, the information is stored. Pay attention to the security on the site you hire to back up your files.
Some companies also use an external hard drive, but it’s important to have files stored in a separate location in case of a natural disaster. A cloud-based system is your best choice for backing up off-site, but that shouldn’t be the only place you keep files. The remote server could also crash, so never make one source your only file backup.
5. Train Employees
One of the ways hackers gain access to information is by tricking people into sharing logins or sensitive information. Thieves are quite savvy and will send an email that looks like it is from a reputable company or even the person’s manager. Conduct regular internet safety awareness training so your employees know what information they can and can’t share, as well as how to recognize a phishing email.
6. Plan for the Worst
Create a plan for what you’ll do if you are the victim of a cyberattack. Let’s say the worst happens, and sensitive information leaks out. You are required by regulations in some areas to inform your customers and let them know what you’ve done to fix the issue. Yes, people are going to be angry, so the faster you can rectify the problem and reassure them, the better you’ll mitigate the damage.
Never try to cover up a hacking situation where sensitive information was compromised. Immediately inform those affected so people can take measures to protect their credit card numbers or credit.
Protect Your Business
Keeping your business safe from the nefarious intentions of others should be one of your top priorities. When you make digital security a vital part of your routine, you’ll reduce the chances of losing money due to an attack. Take the steps needed to guard your assets, and you’ll have one less worry in running your business.
After finishing up the website for New Beginnings Family Services, the folks at New Beginnings turned to Design Web to produce a website for their foundation as well. The team at Design Web created a website that matched the Family Services brand but also stood apart from the existing websites. With a focus on non-profit and giving, we created an informational site that steered visitors to give or donate to the very worthy cause of Foster Children and Foster Parents.
At Design Web, we love non-profits. We donate at least half of our work to help and assist non-profits and B Corps. Do you have a worthy cause that needs a bit of digital help? Contact us today and find out how we can help!
Design Web loves helping non-profits. We were able to put together a great informational website that also allowed visitors to donate or request assistance from KY Housing Advocates.
Design Web teamed with New Beginnings Family Services(NBFS) to rebrand their 3 websites (Viacolori.com, kentuckyfostercare.com, and newbeginningsky.org). NBFS is a foster care placement organization for children who may have been the victims of abuse and/or neglect. We provided the design and development of these websites at no cost in order to promote this amazing organization and help get more foster children placed in loving homes. Design Web made it easier for NBFS to update and promote through the website, as well as easier for visitors to navigate, find information, answer questions, and sign up to become a foster family. The redesign of the website has increased potential foster family sign-ups. We absolutely loved working with Dusty and the rest of the gang at New Beginnings Family Services.
We redesigned the front and back end on the LaMancha Critter Crawl 5k website so that it would function more smoothly and be easier to edit for everyone involved.
We put together the original LaMancha Critter Crawl 5k website a few years back, so it was time for a major renovation. We completely changed out the structure of the site, but we were able to keep all of the content that everyone was using on the site. This resulted in a smoother experience on a much faster-loading site. This also provided a backend so that the organizers of the race could update and maintain the site as they wished.
For event management websites, race websites, or any sporting event website, you can count on Design Web to win first place.
PATH (People Against Trafficking Humans) Coalition of KY needed help with their digital marketing, so they came to Design Web to get launched on the internet. We were able to not only put together a great site, but also other print marketing materials as well. The website was able to give all of the relevant information needed for their non-profit while maintaining the look and feel of their brand. We also helped them put together custom email addresses for everyone in their organization. They now have a presence on the web that showcases the great cause they represent.
The Best Web Design Company in Louisville.