5 Rules to Hiring the Best Graphic Design Company in Kentucky

Kentucky is the 34th most populous state in the US currently with an estimated growth rate of 0.47%. Over the years, the state has demonstrated a gradual urban growth even though half of the population live in the rural areas.

If you’re among the growing small businesses, then you’d likely be considering how to expand your enterprise online and otherwise. The first step is of course finding the right skills, in particular a graphic designer, who can help you transition to the online space and establish your brand.

By finding the right graphic designer who can capture your company’s voice, standing out becomes easy. But that means you have to do the research to find the right one for you. It takes a bit of work but if you follow these rules you’ll be working with your designer in no time.

Check Out Their Portfolio

Before you even begin working with a designer, you should ask to see their portfolio. By seeing work they’ve done before, you can decide if they’ll be able to represent the image you want to portray with your business. Ask yourself:

  • Can they capture your voice?
  • Do they accommodate a Kentucky audience?
  • What clientele did they work with before? And do you think they’ve represented these companies well?
  • What’s their success rate?

Based on these answers, you’ll be able to see if their work will rival other designers’ work in the Kentucky urban sphere as well as online.

Simply looking at their design portfolio isn’t enough either. Ask your designer where they got their inspiration from. By doing this, you can evaluate whether their ideals match with your own. If they do, your designer will be better at representing your company’s brand image.

Ask to See Their Contract

Contracts often contain small details that could land up damaging your company if you don’t understand them properly. Even if you need to discuss the contract with a legal advisor, make sure you understand every word so that it doesn’t cause any issues in the future.

If your designer doesn’t have a contract, you should write one yourself or hire a professional lawyer to create a contract. It’s for both parties’ benefit. This will help to cover any additional costs that you might face and will protect you in any legal situation. It’s also an effective means of clarifying Copyright Laws at the beginning of your collaboration so that everyone is on the same page.

Research Their Skills

Before you employ a designer, it’s useful to research skills that one should have so that you can be ensured that your designer is up to the task. The more knowledgeable the designer is about marketing trends, the more likely their work will appeal to your target market. As a business designer in Kentucky, your designer also needs to have an understanding of the state’s diverse culture and incorporate it into your design such as people’s faces, art form, or images.

Various skills can add to a designer’s talents, such as:

  • Sales intelligence
  • Math marketing skills
  • Awareness of social media trends

When it comes to your website design, it’s important that your designer has enough training to make it visually appealing. He or she must be skilled enough to capture the image of your business in its Kentucky environment and translate that into beautiful graphics for marketing channels.

You Must Be Prepared to Do Some Work

Even the best designer in the world can’t create branding for your company if they don’t know anything about your business. Before you meet up with potential designers, write up a brief that states exactly what you’re looking for from your designer:

  • Do you want your business to be more professional or quirky?
  • Must it capture the online audience only?
  • Or perhaps you want to cater to the laid back rural community?

If your graphic designer understands the values and image you’re trying to portray, he or she will create designs that capture this image more successfully.

Start with a Trial Project

Creating logo designs are small projects and often inexpensive so a useful way to test potential designers is to ask them to create one for your business. Your logo is very important because it’s what most people associate with your company and its values. If a particular designer is able to capture your company’s image perfectly in a logo, they’re very likely to tackle your other design projects as effectively.

This is a simple way to determine the differences between designers. It might cost a bit of money but it’s better than losing even more cash when it turns out your designer isn’t suited for your company.

Conclusion

Because the online and offline audience are in the millions, your website and logo need to make an impact otherwise you’ll be lost among the other startups and boutiques. By finding the right designer, your marketing needs can be sorted. Are you ready to see magic happen in the state of Kentucky?

 

Author’s Bio:


Alicia Rother is a freelance content strategist who works with small businesses and startups to boost their brand reach through creative content design and write-ups. You can connect with her here.

Reel Fly Girls

Samantha Heavrin came to us with her business idea – creating a website that could sell fly fishing gear to women, as well as being a resource for women who fish and love outdoor adventures. We were able to put together a great design that not only told her story, but sold her products.

Samantha put together a fantastic brand with Reel Fly Girls showing women who love adventure and recognize that being the best student, wife, mom or boss means taking time to care for themselves. The focus of the site was for selling fly fishing apparel, but the gear can be used for any outdoor activity, or even for a night on the town after the sporting fun.

Dettman Law

We worked with Brian Dettman of Dettman Law to put together a great site that would work for his law firm. The site includes a large list of services he offers, each with its own landing page to increase specific SEO on the site for that particular keyword and/or keyword phrase. We also created a back end of the site for easy editing, addition and removal of posts, pages, and other content.

Review from Brian Dettman –
“From start to finish Jael and Sean were great. I hired them to create a new website for my law Firm. They were prompt, available, and responsive when I had questions or input. They didn’t try to tell me what I wanted, but instead helped game plan what I was looking for. I highly recommend them.”

Design Web Is Now The Only MailChimp Partner In Kentucky And Indiana

Looking for a great digital marketing agency that can boost your email campaign to EPIC proportions? Look no further than Design Web, the only MailChimp Partner in Louisville. Our email campaigns can get your sale, event, press release, or other news into the hands of your subscribers… and have them actually open the email and click-through to your site. With catchy subject lines and beautiful email designs, we can increase your open rates and click through rates to boost conversions on site. We love putting together email campaigns with custom-coded templates, just like we’ve done for Target, AT&T, Terminix, Wal-Mart, and many others.

Not a fan of MailChimp? We can also put together email campaigns using Constant Contact, Infusionsoft, or any other newsletter service. We can also put together custom campaigns without the need for a CRM or newsletter service.

Need a mailing list to send to? We can help with that too. We have great mailing list generator services that you can use to start building your list. Reach out to us at info@designweblouisville.com to find out more.

Louisville Physical Medicine

Dr. Louie Williams came to Design Web for digital marketing and a website for his physical medicine practice. He was establishing a new business and needed assistance with a new website, social media, email, and Google Maps. We were able to wrap everything up in a nice package and delivered a fantastic product that patients could use to find his office and register for treatment.

PATH Coalition of KY

PATH (People Against Trafficking Humans) Coalition of KY needed help with their digital marketing, so they came to Design Web to get launched on the internet. We were able to not only put together a great site, but also other print marketing materials as well. The website was able to give all of the relevant information needed for their non-profit while maintaining the look and feel of their brand. We also helped them put together custom email addresses for everyone in their organization. They now have a presence on the web that showcases the great cause they represent.

Cheap Websites vs Affordable Websites

At Design Web, we pride ourselves on our ability to provide the most affordable websites in Louisville. That doesn’t however mean the same thing as the cheapest websites in Louisville. What is the difference between a cheap website and an affordable one?

A cheap website is just that – cheap – made from cheap materials with only the most basic functions. You might ask what do you mean by cheap materials? Aren’t websites just a little bit of information online? Well, the short answer is that they are and they aren’t. While your site may be just a few files, it depends on a variety of support items to exist. Hosting for example; hosting is where your website lives. Think of hosting like a storefront you lease for your website, just like a business storefront. Different hosts have different service options. Some hosts offer shared space, which can reduce your cost, but comes at a price. Shared hosting is fine if you have a few good neighbors, but cheap webdesign services tend to overcrowd their hosting with any site that comes along. What does that mean for you? Unfortunately, that means your visitors will get turned away more often.

Another aspect of cheap web development is speed. All it takes to lose sales and valuable clients is 3 seconds. Studies show that if your site doesn’t come up in 3 seconds, you can lose up to 70% of your visitors. Even the most loyal customer will move on to another site or service if they think your site takes forever to load. Why is overcrowded hosting bad? Much like an overcrowded apartment building, an overcrowded hosting provider means you will always be competing for resources, resources like bandwidth. Bandwidth is a lot like parking spaces and road frontage for your business. You only have so much bandwidth to serve your customers before service starts slowing down and space is filled up and people start getting turned away. With overcrowded hosting, you also run the risk of being taken down by any negative site that shares your network/IP neighborhood. Like having a fire in an apartment, the entire building has to be evacuated until the issue is solved. If one site on your shared host gets taken down or attacked, all sites on that server could potentially be taken down. It could be down for a few minutes, or it could be down for days. Once your site goes down there is nothing to do but wait.

Another aspect of cheap websites is what type of underlying CMS or coding that is used. Most businesses do very well working on a Drupal or WordPress website, which are fairly easy to maintain and set up. Cheap websites are typically set up on a Squarespace, Weebly, or Wix platform, which is not beneficial to the client. These websites are poor for SEO, or search engine optimization. This means that you will rank much lower than a similar site built on a professional CMS platform if you go with a drag-and-drop website generator. These sites also charge monthly for their services, sometimes meaning that you pay more over time than you would if you went with a one-time payment for a professional, affordable website. Lastly, these websites never give you ownership of the site. If your third-party site generator suddenly goes bankrupt, you will lose your website. If you decide to move over to another hosting company, you also lose your website as it is non-transferable.

There is a lot to be risked in going with cheap over affordable. At Design Web, we pride ourselves as having the most affordable websites in Louisville. We never cheap out, and the websites that we create are just as good as the big name agencies. We have professional web developers who can match, function-for-function or design-for-design, any website created by the big name agencies, at half the cost. The difference is our low overhead. We don’t have huge art pieces in our lobby, or top-shelf liquor bars in our office. Sorry, that also means no pool tables. What we do offer are the best websites in town at a fraction of the cost. Come find out more about our amazing websites and get a quote today!

Join us at the LEO Readers Choice Awards!

Come support us at the LEO Readers Choice awards! Awards to be held at Tim Faulkner Gallery on October 5th from 6-9pm. Drinks, tastings and live entertainment as well as all the awesome art at Tim Faulkner. Join us. Cheer us on as well as all the other awesome attendees. Tickets are just $15 dollars to attend and include 2 drink tickets.