Schema – What It Is, Benefits, Types, How to Do Using Plugins and Without Plugins

The schema is a lightweight structured data format that can be added automatically to your word press sites. It enhances your overall presentation in search results by including structured data which is appropriate to your content. Similarly, your site can enhance its search results and presentation in the same way.

Search online marketing can be used as well because everything that is there on the internet requires authentication.

What is schema markup?

Schema markup is a code that the marketers put on their websites so that it becomes very easy for search engines to return to their website, with much more informative results for the user. So SEO as you might think is not only good for the user but also for the audience as well.

Benefits of schema markup?

Helps search engines understand your content better

Schema markup gives you those brownie points that can help you in the longer run. The structured well-sorted helps the user to arrange the data parallelly and in return when the audiences interact it becomes a great presentation.

 Schema helps in improving the brand presence with a full Knowledge Graph

Providing a strong boost to your brand presence online with the help of schema is an easy task. The knowledge is present on the right side of the google desktop searches. It carries the most relevant information like mobile numbers, social accounts, reviews, etc.

The problem comes because many businesses don’t have a full-fledged knowledge graph. Google shows knowledge graphs only if they are confident enough that the data shown is not important.

Types of schema:

The vocabulary consists of formats that can be used for structuring data around all kinds of people, places, and things over the internet. The full list of schema markup can be seen on their site.

 Below mentioned are common types of schema markup

  • Articles
  • Events
  • Products
  • People
  • Organizations
  • Local businesses
  • Reviews
  • Recipes
  • Medical conditions

After you add these markup to your site they will allow search engines to understand and thoroughly read them so that the search engine can know what your profile is all about. The search engine then can show this information via rich snippets.

How to do schema using plugins

Step 1- install a schema mark-up plugin

You will find several developers have posted plugins so that will make this step very easy for you.  Firstly just simply install and activate the plugin on your WordPress site then you will find a rich snippet tab on the left side of your WordPress.

Step 2- Configure and add schema to your WordPress

In the 2nd step, the schema markup has already been added to your WordPress site; however, the matter can just configure whatever comes up. You can go through a variety of options and can edit it according to your requirements.

Step 3-  Create or edit a post

For this step, you need to go to Posts > Add new or find a post that you had already created to add a schema to your website.

Composing the content will always remain the same as always you can type the title and fill in the color of your choice.

Step 4-  Configuring rich snippets on the post on the website 

Once you can find the configure rich snippets module all you need to do is to select the drop-down menu to look for that option.

After finishing everything you will be able to see the rich snippet towards the bottom of the post.

How to do schema without plugins?

Well you can use one of the following mentioned markups to apply schema




Implementation of the schema using microdata and RDF requires coding experience because these are already included in the HTML code.

This is the reason why web developers or theme developers wish to apply schema through microdata and RDF.

Now below mentioned are the ways through which schema can be generated.

Generating Schema Markup through JSON LD

Well, google too recommends schema markup through JSON LD, and if you know how to write then follow along to the next step.

In case you don’t then you can do it by google structured data markup helper or schema markup generators.

Google structured data markup helper

It is very easy to work with this helper let us see how it works.

Select the data type that you want to prepare a schema markup for.

Then write the URL of the site that you want to markup

Click on tagging button then you will get that option

For tagging select the words and choose them you will get lists of tags.

In case if any tag is missed you can add them by using the ” Add missing tags” option

After all the tagging is done you can markup code by pressing  the ” Create HTML” button

Schema markup generators

Unlike other apps like Google Structured Data Markup Helper, generating markup code through Schema Markup Generators is quite different as it provides better results than the others. 

Start by choosing your desired schema from the dropdown menu.

Fill the data in the form

The code will be automatically generated, found in the right sidebar.

As you get the code, copy it to add it to your WordPress website to take the maximum benefits out of it. 

Now here we have the Schema Markup, let us understand how we can add these codes to the WordPress website.

Next comes adding Schema Markup to the WordPress website using custom fields to understand the situation better.

Another step is to add the Markup to the WordPress website using custom fields as it helps to add extra metadata to the page or posts.

1#  This, edit to the desired page or post. At the initial moments, the custom fields option will be hidden so we need to display it.

2#  By clicking on the three dots found at the top right corner of the screen.

3#  At the end of the menu, you will be finding options. 

Which says click here to view a list of options. Now, you need to enable check the custom fields. You will get the “Enable” option

4#  When you enable the option, your page will reload so it’s better to save any unsaved pages.

5#  Scroll it down till you see “Custom Fields

6#  In the next step you just need to click “Enter new” to add a schema.

7# Just name the schema and then paste the schema markup in the Value field.

8# After you finish adding, click on Add Custom Field to save it. save custom fields through add custom field

9# Now you have saved  Schema Markup, and need to add a PHP (hypertext preprocessor) code in the header. This code will help in displaying the Schema Markup at the header section if it’s available, other not. 


Incrementors SEO solutions can help you to get you to the top of the market using their well-researched strategies that will help you to become better in no time.

Author BIO –  Shiv Gupta started his journey in the digital marketing world at the age of 17. He grabbed deep knowledge of the industry and earned multiple awards. Incrementors was founded by him to provide the best marketing solution to struggling businesses with a goal to help them achieve higher sales and conversions. Incrementors don’t give fluff or “high-level” advice. They just give an insanely actionable plan that works.