A Beginner’s Guide to eCommerce SEO to Get More Sales

Search Engine Optimization (SEO) is the practice of managing a website in such a way that it ranks high on search engines. SEO for eCommerce websites revolves around getting organic traffic for product pages.

The ultimate goal of any eCommerce website is to sell more products. But, before people buy products, they search for them. That is why SEO is crucial for eCommerce businesses.

Why SEO is important for eCommerce Businesses

Organic searches are the second highest source of traffic for eCommerce websites. If you want your website to rank high for relevant searches, you need to focus on SEO.


The higher your eCommerce website ranks for audience searches, the better traffic you can drive to your website. Higher traffic brings more customers to your website resulting in more purchases and better revenue.

The benefits of SEO are not limited to search traffic. It also helps improve your website’s structure, performance, content, and user interface. 

It is a long and complex process. But, the following guide will help you understand the fundamentals of SEO.

Step-by-Step Beginner’s Guide to eCommerce SEO

If you are just starting out, you need to focus on the fundamental aspects of SEO. The following 5 steps will help you prepare the groundwork to receive organic traffic on your eCommerce website.

Step 1: Technical SEO Review

Before a website can rank on a search engine, it needs to fulfil certain criteria. The search engines should be able to crawl the website and index its pages.


This review helps you identify the problem areas in your eCommerce website that might prevent it from ranking.  At this stage, you need to analyze the website’s architecture, loading speed, sitemap, broken links, user interface, security measures, and so on.

You need to make sure that:

  1. Search engines can crawl your eCommerce website.
  2. You have defined crawling instructions for crawl bots.
  3. The website has TLS certification for HTTPS.
  4. Your website does not take too long to load.
  5. There are no broken links on the website.
  6. Your website has a well-defined URL structure

This audit will tell you exactly how much work is to be done before you begin your SEO activities.

Step 2: Keyword Research

The term “keyword” refers to the words or phrases people use to search for something. The purpose of this research is to find the search terms relevant to your products. 

Each keyword has a different search intent behind it. Different keywords also come from different types of audiences. You will need to find the keywords that are relevant to your website and its pages. 

For example, if your eCommerce website sells sports shoes. Then keywords like “shoes for sports” and “comfortable sports shoes” are relevant for you. At the same time, you should ignore keywords like “office shoes” and “sell second-hand shoes”.

Some of the most common methods for eCommerce keyword research include

  1. Google Search Suggestions
  2. Google Related Searches Section
  3. Amazon Search Suggestions
  4. Google Keyword Planner

Step 3: On-Site SEO

Once you have the list of relevant keywords, you need to incorporate them into the website’s structure. The first order of business is to include the keywords in the website’s metadata 

You will have to put the right keywords in the title tags, headings, meta descriptions, and  alt text. Here you only focus on the most important keywords. You can use other keywords in the content. Page headings, titles, product descriptions, image captions, etc. give ample opportunities to place relevant keywords.


Next you have to focus on the URLs of your web pages. You should create descriptive URLs that also include your targetted keywords. If you have several product categories, you should implement them in URLs also.

For example, if you are selling different types of sports shoes. Then you should create categories and subcategories for product pages. In this example, your URL structure would look something like this:

  • yourwebsite.com/sports-shoes/football
  • yourwebsite.com/sports-shoes/running
  • yourwebsite.com/sports-shoes/tennis
  • yourwebsite.com/sports-shoes/basketball

Each category and sub-category will help you target different keywords. You can further structure the URLs based on brands and product specifications. Such descriptive URLs are also helpful for the audience as they are more readable.

Step 4: Content Creation

After the architecture of the eCommerce website, you should focus on the content. You will need to evenly distribute the keywords throughout the content. Using a combination of long and short keyword phrases will help you break the monotony in the content. 

Content for product descriptions should be as detailed as possible. You can include information about the product’s features, advantages, uses, reviews, and so on.

Aside from product descriptions, you can also create detailed content for different aspects of your eCommerce brand. If you are using professional courier services for same-day delivery, you can create a blog to highlight this USP. 

You will not be able to fit in all the keywords on product and service pages. That’s why you also need to write blogs. Based on the keyword research you can create different blogs to target different searches.

With relevant blog content, you can attract a variety of audiences, improve internal linking, incorporate different keywords, and engage website visitors. Your blogs need to be informative, entertaining, and engaging.

The more content you have on your website, the more keywords you can target. As you start developing more content, you will also find more opportunities for link building.

Step 5: Link Building

Link-Building is an off-page SEO practice where-in you get other websites to link back to you. The links of your website on other websites are called backlinks. They are an important factor in search engine ranking as they are considered a sign of authority.


There are numerous methods to improve the backlink authority of your website. You can write guest blogs for other websites and include a link to one of your pages in that blog. 

Another popular method for backlink building is through mentions on news websites. As press websites have high authority, their backlinks are very valuable. But, you will need something newsworthy to receive backlinks from the press. Otherwise, you will have to pay a hefty amount.

You can also create backlinks through product review websites and social media mentions. Although such backlinks do not carry much weight. You should also avoid backlinks that may have a negative impact on your website’s authority.

Customize the SEO Strategy for your eCommerce Goals

As each eCommerce business is unique, so is its SEO strategy. The ideal strategy for your eCommerce depends on a variety of factors. This guide has laid out the fundamentals for you. But, you will need to create an SEO strategy unique to your business.

You will have to consider your products, target audience, USPs, and so on. Each factor requires you to target different types of people. You will need to develop a different SEO strategy for the website and individual pages.

The most important thing to remember about SEO is that it is a marathon. Results may take time. But if you are making efforts in the right direction, you will surely increase organic traffic. 

Author Bio
Oliver Thyra is the head SaaS copywriter and content strategist at Your Marketing Digest. His intense passion for marketing and his engineering background in software engineering has made him a guy who understands how to sell software subscriptions with words. In his free time, Oliver enjoys quality time with his pets (he has got 4 golden retrievers!).

5 Best Keyword Research Tools For SEO In 2021 – Updated

You may agree or not, but keyword research is the core of PPC marketing and SEO practices. Whether you are developing your content strategy or starting a new blog, everything begins with keyword research. This strategy helps to bring the most traffic to your website and helps in the growth of your business.

One of the most effective ways to attract consistent traffic to your site are keywords and as a digital marketer, you must pay attention to this at any cost. Good quality keywords are regarded as the best way to attract quality traffic to your website and increase your content visibility.

5 Best Keyword Research Tools For SEO In 2021

As a part of online marketing, you know that keywords are a vital part of search engine optimization and there are usually two types of keywords. One is short-tail keywords and the other is long-tail keywords. Both have their own significance.

Now, let’s discuss the 5 best keyword research tools for SEO in 2021 that will help you in your website’s metrics.

1. Ahrefs

Ahrefs is one of the best keyword research tools because it offers multiple features for your website. This tool shows the global volume, CPC, keyword difficulty, clicks, etc., of all keywords. With this, it offers keyword suggestions, domain ratings, traffic volume, organic traffic, and much more.

Some standard features of Ahrefs are extensive search engine result page overview, click metrics for improving CTR, supported in over 171 countries, more than a thousand keyword suggestions.

2. SEMrush

Another popular SEO tool is SEMrush. This is not just a keyword tool but has all features that a tool should have. Besides, this tool works differently and using this, you can analyze your competition.

Some best features of this keyword research tool include keyword difficulty analysis, organic traffic insights, access to the entire keyword research toolkit, worldwide CPC distribution statistics, gets yearly keyword trends, uncover long-tail keywords, ad group ideas, and much more.

3. KWFinder

KWFinder is a tool for search engines with many features. With the help of this tool, you can find filter keywords that aren’t profitable, import keywords in bulk, your competitor’s keywords, hidden long-tail keywords, most accurate keyword difficulty, search volume, and keyword metrics, and much more.

You can find easy-to-rank keywords and achieve your ranking on the SERPs. Therefore, use this keyword research tool to boost the organic traffic of your website.

4. GrowthBar

Another keyword research tool for SEO is GrowthBar. It is actually a Chrome extension that provides key SEO metrics alongside a Google search result. However, before using this tool, make sure that you have the Chrome browser installed on your computer and a Google account.

In this tool, you can view Facebook ads, paid keywords, top backlinks pointing to it, the traffic value, the top keywords, estimate organic traffic, domain authority, and much more.

5. Google Keyword Planner

Another top keyword research tool for SEO is Google Keyword Planner. As a beginner in SEO, you can use this keyword planner tool to analyze different types of keywords and their difficulty to rank on the search engine result page.

This is truly one of the best keyword research tools for search engine optimization. Also, this will help your website to rank on the top pages of SERP.

Some Frequently Asked Questions In 2021

1. Which Are The Best Tools For Keyword Research?

Ans: The best tools for keyword research are KWfinder, Ahrefs, SEMrush, Majestic, Google Keyword Planner, etc.

2. How Do I Research And Choose SEO Keywords?

Ans: At first, you need to make a list of all important and relevant topics and then know which are the most suitable keywords for your website according to the niche.

3. Which Google Tool Is Used For Keyword Research?

Ans: Keyword Planner tool and this tool is offered by Google. It offers plenty of valuable data to marketers and advertisers.

The Final Thoughts

The above listed are the 5 best keyword research tools that will help your website to gain more visibility, traffic, returns on investment, and much more. These are listed according to the keyword rankings. Besides, if you have any doubts regarding the same, you can mention them in the comment section below.

Author Bio:

Jais Frank is a freelance content writer and enthusiastic blogger. He is the co-founder of The Legal Guides. He contributes to many authority blogs such as Tour and Travel Blog and Essay Writing Guides.