Effective Use of Fonts in Web Designs

Do you know that sometimes little things make a big difference among professional web designers and incompetent web designers? It is little things that we often ignore and don’t pay any consideration to. If you are a professional designer, then you might know these facts or those little things that are stopping you from becoming a master in your field.

If you have experience in designing a website, then you might know all the little points that make a big difference.

Have you ever tried to make minor changes on your website that resulted in a significant contrast? Yes, this is what I am talking about. Fixing ignored results is a considerable improvement that left us surprised and pleased at the same time.

Okay, if changes are so uncomplicated and easy to make, then why not do it 100%? If you want to give a professional and eye-catchy look to your website, then don’t even try to miss these tiny errors that may create a big problem in the future. Now you might be thinking that what obstacles I am actually referring to? Let’s proceed with the topic.

Effective Use of Fonts in Web Designs

The actual topic that I want you guys to understand is the complexity and significance of fonts or typeface that we use on our websites. The use of fonts in designs referred to as Typography that can impact significantly on your website.

With the right typography, you can make people understand your website in a better way. Now, how true is this? Let’s go in-depth to prove my words.

Why Should You Care About Font Design?

Do you know that Steve Jobs is called as the father of typography? Is it just because he originated ten fonts? No, it is because those ten fonts had made a vast and remarkable significant to our industry. He got this recognition because fonts play an unimaginable role in our website that can’t be contradicted.

Let’s make you more impressed and gratified.

Everyone wants a change in life. We, as human nature, get gloomy while looking at the same thing for a long time. Have you ever wondered that for how long we could look at the same style or design of font? Of course, we can’t. Choosing the right font for your website can do wonders that you can’t imagine.

Let’s come straight; typography reflects the context of your work. If it is done right, then it will have a powerful impact on the users. With the right typography, a user can easily understand the logic of your design. If you haven’t chosen the right fonts for your website, then how come you will be able to make them know your design?

Now, let me elaborate on this topic by mentioning points that will allow you to stop for a while and will force you to think that why you should care about Font design.

1- It Creates a Specific Identity

Believe me or not, but the fact that you can’t deny is that a specific font conveys a particular message to the reader or a visitor. It depends on you that what type of message you let to communicate them. For example, if we use Montserrat font in our graphic designs then its impact will be different on our audience, however instead of this if we use any other font then there will be a big difference. The fonts vary from website to website. You can’t utilize the same style or the same size as the font for every website. Understanding the importance and nature of fonts for your newly created website is a symbol of a professional designer.

2- It Helps You to Grow

Using the right font for your website assists you to flourish your business. Now, how much right is it? Let’s verify this point with a little example. For Instance, you have made a website on a specific niche. If you have selected the right fonts that are easily understandable, then the chances are that people will agree to read the entire context of your website with comfort.

On the other hand, if you haven’t chosen the right nature of font or size of the font, then the user will switch to someone’s else website where he can read the same context with a better font quality. Isn’t it make sense?

3- It Attracts the Audience

Choosing the right font for your website attracts your customers. It let them stay on your website due to good readability, and good readability comes by selecting the readable fonts. If you want that more and more customers visit your site, then be selective and be careful in choosing the font. A perfect font conveys a certain mood or message to the audience, so make sure it won’t be the wrong one.

4- It Develops Conformity

When you use the same font or two fonts repeatedly, then it helps to create harmony or conformity, and the user remained stuck to your website. However, using so many fonts in a single context make people confused, and somehow, they lose their interest, so that’s why fonts have so much importance.

Final Thoughts

So, here are a few points that you should consider before designing a website. As a professional designer, you should never avoid little things that may disturb your entire site. Try to adapt those things that have a positive impact, and try to avoid those mistakes that have a negative effect.

I hope you will find this article useful and informative, and it will help you to make the most excellent website in the future. Consider these points and be a professional web designer.

How to Combine Fonts to Increase Your Messages Impact

Designers aren’t the only ones who need to understand how to combine fonts to make an impact. As a marketer, you’ll need this skill as well. After all, you can’t bring on a designer each time you create a new blog post, article, or social media content. Instead, you’ll need to be able to create attractive, attention-grabbing content. The artful use of font combinations is part of this. Here are some tips for using different fonts to make more impactful content.

Use Fonts that Complement One Another

Think about visual balance. When you choose multiple fonts, they should complement one another to create balance.

Imagine you’ve created a landing page with a scripted heading. If you chose another scripted font, that would probably be overkill. On the other hand, if you chose a font that’s a bit more neutral, you’d balance out the ‘personality’ of the scripted font.

Draw the Eye with Visual Hierarchy

Take a look at a traditional newspaper or magazine. It’s easy to see how the designers and layout experts use images, font size, spacing, and page layout to get readers to follow the page in the desired order. One way they do this is to use different font types and weights, as well as spacing to communicate with readers what information is most important.

This same technique can be used with digital content as well as printed content. Simply determine what pieces of information you want your audience to notice first, and remember most. Then, make font choices accordingly.

Always Prioritize Function

Great fonts are very artistic and can be used as such. However, you should always consider function first and foremost. “For example, a very artsy, hand-drawn font can make a beautiful impact. It might be great for larger elements such as title lines and headings. It would not be a very good choice for longer blocks of text,” advices Kristin Savage, a contributing writer at GrabMyEssay and BestEssayEducation. If you use a detailed font with serifs for titles, use a font that is reader-friendly for text blocks. Likewise, you can use a themed font to create an aesthetic, but then balance that font with something else for readability.

Use Serifs and Sans Serifs Together

Readability is just one reason to combine these two font types together. The other is that they simply combine with one another to create a visually appealing combination. You can enhance this look by using different sizes in addition to the two font types.

Mix Fonts to Create Interesting Contrast

You can also mix fonts together in different types, sizes, and widths to create interesting visual contrast and to make certain textual elements more memorable. For example, you could combine a thick, chunky font with slender elongated one.

However, if you do this, you have to be careful that a more ‘dominant’ font doesn’t overtake the other one. So, if you elect to use a blocky or fat font, you might elect to combine that with a slender font that’s taller or in a contrasting color.

Combine Fonts that Have Something Similar in Common

Keep in mind that there’s a difference between contrasting and clashing. Two contrasting fonts are different from one another, yet it’s clear that they go together harmoniously. On the other hand, clashing fonts simply don’t go together at all, and seeing them is displeasing to the eye.

One way to be certain that two fonts contrast vs. clash is to try and find one or two similar elements between them. For example, maybe both fonts have a somewhat rounded design, or both fonts have a similar spacing between letters.

Avoid Fonts that Have Too Much in Common

Think of this as the flip side to the previous rule. If you combine fonts that are entirely too similar, it won’t make much of an impact at all. One font won’t stand out as being more dramatic. They’ll both be too functionally similar to make a difference.

If two fonts are almost identical, your reader could misconstrue your choice. Instead of seeing a visual contrast, they may think that you accidentally switched fonts,” says Marie Branes, a communication manager at TheAdsy.

Use Fonts from the Same Family

You don’t have to use entirely different font families to make an impact. Within each font family, you have several options. You can use different sizes, bold, italics, different colors, and other options.

This is a great option if you don’t have any design experience, or have a lack of confidence in your ability to choose different fonts that work together. When you use fonts from the same family, you can be confident that they were designed to be cohesive.

Also, in many cases, branding can limit your choices here. Your company or client may have a digital asset library that contains the fonts and other visual elements that are considered to be on-brand. If you are unsure of how to combine fonts in a way that works with your brand, consider getting some help with writing, editing, and formatting resources like, Canva, Trust My Paper, WowGrade, Instagram Layout, and Studicus.

Less is More

If you try to combine too many fonts in one piece of content, that can be problematic. This is especially true with shorter pieces, and pieces that don’t require much visual complexity. For example, a blog post with a simple heading and two or three subheadings isn’t going to be improved with four different fonts.

So, how many fonts is too many? That really depends on what you are trying to accomplish. You have to take into consideration what you are trying to accomplish visually, the length of your content, and how you plan on formatting that content.

Finally, take your motives into consideration. Try to finish the sentence, ‘I’m using this font here because…’. If you can’t come up with a good reason, consider backing away from that choice.

Improve Font Combining with Practice

Fortunately, if you know how to highlight text, it’s fairly easy to change fonts. You can experiment with different combinations easily. Then, get feedback from others to see what seems to work best.

Final Thoughts

Interesting and visually impactful font combinations are a perfect pair with interesting and memorable content. Use the tips here to learn to create these combinations to enhance your marketing efforts.

Diana Nadim is a writer and editor who has a Master degree in Marketing. She combines her passion for writing with her interest in research and creates thought-provoking content in various fields. Besides working as a contributor writer for SupremeDissertations, Diana also runs her own 3to5Marketing blog. What inspires her the most in her writing is traveling and meeting new people. Follow her on Twitter.