It has been more than twenty months since the COVID-19 outbreak, and the destruction it has brought is already massive. To curb the spread of this deadly disease, the whole world is under strict lockdown, and everything is on a shutdown, whether schools or workplaces.
This, in the history of humankind, is the first time when more than 85% of the first world and third world countries are observing lockdowns together and winding up.
Most businesses have gone into crisis in such time, and almost every company is working hard, thriving to sail in the ocean.
In this new normal, remote working has evolved. All duties performed at the office are now taking place at home, and new methods and processes are taking place as the world after COVID has completely changed. Things have altered, and there are new standards for every application.
This outspread of COVID-19 has affected everything on the planet and has bought severe turmoil to the worldwide economy. The modes of earning and the styles of marketing have entirely transformed too.
The businesses that were earlier completely reliant on traditional marketing techniques are now moving towards digital marketing trends. Almost all brick and mortar businesses are shifting online, making it essential for marketers to be on their toes to generate innovative ideas for moving these companies to audiences during this closure time.
COVID Pandemic Has Made Digital Marketing Essential To Survive The Lockdown
The way COVID-19 has gripped the world, it’s evident that things are not going back to normal anytime soon.
Departments and businesses are moving online, due to which digital marketing has welcomed tremendous momentum. According to resources, from March 2019, there has been witnessed a 73% surge to online businesses, and the fraction of new businesses is much less than that of off-screen companies turning onscreen.
Turning to online platform demands utilizing all the modern digital marketing trends that can help the company reach an audience, nurture leads and generate conversions. The more people visit your website or page, the better the sales and return on investment will be.
Today, when buying patterns have changed, and all physical stores are in lockdown, people head towards online channels to make their purchases. A report reveals that after the COVID outbreak, there are now more than 4 billion people using the internet daily. At least 45% depend on online stores to make purchasing decisions, and it’s massive.
Digital marketing today is helping companies identify and pitch their target audience so they can produce better and generate more.
Following are the ways COVID-19 is driving novel changes in digital marketing.
2.Ad Spend Has Risen To 31%
Due to the ongoing effects of COVID-19, a study by eMarketer revealed that advertising growth has finally exceeded that of offline than prior expectations for the first time and now accounted for half of the overall ad spending.
In reflection, the same study anticipated that by 2023 the ad spend would surge for two-thirds of total universal ad spend, making it a market appraised to be worth $333.25.
An infographic by Mediaocean proposes that ad spends within a group of top marketplaces and social media has risen up to 31% in 2021, which is the highest since January 2020.
Given these statistics, we can see that a significant jump throughout 2021 will be a positive sign of ramp-up improvement, and covid-19 will be a prominent factor behind this change.
3.PPC Is Proving More Yielding
Pay per click during the COVID pandemic is proven to be more returning for marketers. Believe it or not but this statement is absolutely true.
Since we know that stock of produces is inadequate, there are scarcer numbers of Ads on leading marketing networks such as Google Ads, Facebook Ads, YouTube Ads, Twitter Ads, etc.
Due to this inadequacy, the searches and traffic both are high, and so is the competition. And this is why the rate of paid ads has seized a sinking drift. The cost per click provides your brand with an excellent opportunity to increase the limelight and boost sales and traffic.
4.Online Sales Are Becoming More Active
According to Assignment Assistance UK, there are now 4.6 billion active internet users worldwide, which is almost 59.5% of the global population.
Due to this increasing number of people turning to online channels for their purchasing decisions, online sales are becoming more active than ever. More traditional companies are pivoting to digital space daily, contributing to expanding online sales.
Only at the start of 2020, a few months after the covid-19 outbreak, there was a growth of 18 percent in online sales, making it a remarkable feat for the first time in digital history.
The traffic growth dramatically surged, and digital commerce continues to climb the ladder till today. This is unusual but widespread in today’s environment, and experts see no falling off.
5.Email Marketing Has Seen A Substantial Surge
Being steady and reliable, email marketing is one of the most increasing trends of digital marketing during this COVID pandemic.
The traffic this vogue is yielding is high, and so is the engagement. According to the acoustic study, the open rates have seen a boost of 4.7 percent points during this COVID times and are anticipated to surge even more if businesses remain shut down.
In this stressful time, emails have become one of the best ways for companies to be in contact with their audience. Be it about the precautions people should take, health measures they should not ignore to stay safe and healthy, or shop goods online that they can’t get in person, companies significantly leverage this digital marketing trend.
As a result, the revenue this practice is generating is pretty high relatively.
6.Social Media Influencers Have Become The Need Of Hour
You must have seen social media influencers taking over the throne of celebrities during this COVID-19 pandemic. This is because the content these stars create resonate with the audience, and more than 60% of followers make their purchasing decision based on an influencer review.
This form of marketing today has become one of the most yielding formulas for brands to market their product, and more than 45% of companies are utilizing it to promote their brand to a larger audience.
Influencer marketing is cheap, quick and simple, and companies rather than sponsorships are looking forward to partner with these influencers for the long run so they can increase their legitimacy and authenticity for better sales.
Digital Marketing Post Pandemic
Digital marketing is the fastest-growing medium and has become an essential part of online businesses today.
Since people are gravitating more towards online shopping due to the push towards offline shopping, it is anticipated that digital marketing will mature at a compound yearly growth rate of 17.4% from twenty-nineteen to twenty-twenty seven to reach USD 151.8 billion by the year 2027.
As rendered by experts, this form of marketing is preferred mainly by startups and small businesses because it is cost-effective and don’t pinch in the pockets to meet their advertising needs.
Today and in future, progressively more channels will be created for digital marketing to help brands bring leads to their business and maximize their return on investments.
With the advancement in technology, the ways of business dealing are getting better. People get awareness to deal with other persons. Its vision of accepting things broadened. There are different strategies introduced by the product owners. The translation is one of them. There is a Translation Company in Dubai that works as an affiliate with brands. They work digitally and help in increasing the revenue of the organization.
What is Marketing?
In today’s world, online marketing is getting popular than offline. It is becoming an effective way to shop online. The true meaning of marketing is to find the connection. It takes time but, once you locate them, it will give you benefits. You have to value your brand and give it a chance to do better.
What is Digital Marketing?
The method to digitalize the process of branding is known as digital marketing. It is by using electronic based equipment. Internet is the source of online marketing. It provides varieties in choice. There are different channels like social media, email, websites, and search engines that connect the customers with the owners. There are related websites that can be used as a help to get information on the latest trends.
Importance of Digital Marketing:
The chance of socializing gets advanced. There are varieties of the audience with targeted goals. You have to deal with them in their way. It is a cost effective method that gives you success and failure at the spot. You have to be quick and responsive towards your clients. They have choices, might get bored, and find another way. The marketers find it interesting to sell their products with a new style.
Benefits of Digital Marketing:
Some of the benefits that we get from it are the following:
- Target Specific Audience:
It is the rule of digital marketing that you have to focus on the target audience that approaches your product or brand. You can send marketing messages to that specific person.
- It is Cost-Effective:
You can do campaigns relating to different channels. It will reduce the amount of money that is spending on various consumers.
- Outranking Bigger Players:
By uploading high quality content, you can make opportunities for players that once cannot get fame. They have a different initiative that is by the digital marketing platform. They form the content that resonates with the people.
- It is Measurable:
There is a concise start to finish end in it. It includes views, clicks, and impressions on the page. You can measure the amount of audience that sees your product.
Types of Digital Marketing:
There are the following types of it:
- Affiliate marketing.
- Email marketing.
- Inbound marketing.
- Pay per click.
- Content marketing.
- Social media marketing.
- Search engine optimization.
- Online PR.
Services of Digital Marketing Regarding Translation:
They are the following:
- International SEO:
There are multilingual services offered that give excellent results. It is for an international campaign for a website. It has translators that use the mother tongue. They are professional in their work.
- International PPC:
The choice of perfect keywords is necessary for it. These are for the target audiences. The translators use specific keywords and change them into the target language. The choice of these right keywords protects from wastage of money.
- International Email Marketing:
Email is a new method of communication. It is to advertise your product to large audiences. The marketers implement strategies of email programmes as a tool. It is also necessary in today’s modern world.
- Multilingual Social Media:
It is a technique that uses social media as a preference for digital marketing. It advances the process of monitoring and management. There are various platforms like Facebook, Twitter, YouTube, and WhatsApp. Some companies are involved in it to advertise their products.
Digital Marketing and Translation:
The translation is the method of exchanging one specific language into the target language. It plays a role in the process of digital marketing. The process of advertisement is by translating the content. Experienced translators use the complete expression of it and exchange ideas and information to complete conversation. It has various types to attract the targeted audience. Like, the use of social media tools to get customers. There are paid advertising campaigns with reasonable rates. You can hire people to commercialize your product and charge money. The translators help in a way that they provide correct information to the right audience. It builds an emotional and personal relationship between customer and owner.
It is a form of translation. It is an effective and inexpensive yet interesting technique. YouTube is a popular translation site among all. Blogging is a famous way to express your feelings about a product. It works for both either client or the owner of the product.
Arslan Haider is author of the above blog. He is a Senior SEO Expert at MediaHicon (deals in SEO services). Apart from that, he loves to post blogs having valuable content.
As a small business, you have a lot of constraints. You have a limited budget but are in dire need of more staffing. Before making a small decision, you need to look at your budget to make sure that the decision you make will be profitable. And more importantly, you need to make smarter decisions when it comes to the software you implement. You are choosing software to do some of the vital tasks because you do not have the resources to do otherwise.
That said, email marketing tools are on the rise. There are nearly 450+ options for you to choose from. Hence, we have put together some of the best email marketing software available in the market. These tools not only enhance your marketing operations but also save the time you spend on sending emails.
PeppyBiz offers a wide variety of software solutions. Among which, is the powerful email marketing software solution. Our software is perfectly tailored to fit small businesses. Our experts have packed the software with plenty of optimised email templates for you to choose from. You can use themes that match your brand and customise all you want.
On the technical side, our software enables you to send targeted emails and triggered emails. You can create automation sequences to deploy personalised mails at the most opportune time. Our software also allows you to integrate with many other tools making it easy for the transfer of customer data. By opting for our software, you also get advanced features like A/B testing, real-time statistics, etc.
With NotifyVisitors, you get a software suite that combines the power of email marketing and marketing automation under one roof. You can also make use of the advanced analytics tool to arrive at better automation workflows.
It also boasts a sophisticated segmentation tool that saves a lot of time for your marketing employees. You also get intuitive extensions and integrations to make your email marketing venture smoother.
Sendinblue is one of the best email marketing software for transactional emails. With this software by your side, you can always be sure that you send GDPR-compliant emails every time.
For expert users, the software also offers developer tools. So you can customise the software to suit your business needs. The software also has automation tools that specialise in send-time optimisation. So you deliver the content at the right time.
Drip is a popular name among e-commerce businesses. It has all the features of the above-mentioned best email marketing software. In addition, it also has numerous integration options with popular e-commerce platforms like Shopify and WooCommerce.
It has tools like revenue analytics and multi-platform communication as well. All these combined make it a powerful tool for e-commerce businesses. Plus, it also has an interactive visual automation builder to make things easier.
Autopilot, as the name suggests, focuses entirely on email automation. It understands that personalization is the key and leverages the user data where necessary. Most businesses who use this software attest to them as the easiest and the most simple to use interface.
Their visual automation builder allows you to add emojis, stickers and descriptions for quick identification. Simply put, there’s no unnecessary clutter.
MailerLite is the most affordable option for SMBs that do not have much capital to spend. But, it still manages to offer some of the latest features and tools. If you are a beginner who wants to experiment with email automation, then MailerLite should be your first choice.
You can create and manage multiple email campaigns with ease. And the creators of this software are constantly giving out quality updates. Moreover, you wouldn’t get to experience automation for a small price anywhere else.
Talking about the affordable and best email marketing software, Benchmark offers you many powerful tools for free. It includes a drag and drop builder, simple automation and reporting tools in their free version. Their website claims to provide a reduced customisation time. According to many businesses that use this software, it is true that it offers a simple UI and an impactful UX.
It also has advanced features like an HTML email editor and RSS emails. Another exciting feature of this software is the inbuilt photo editor. You do not need to be an expert in manipulating photos using photoshop when you have image editing tools in your email editor. You can also view your emails in a different environment (say mobile devices) to check compatibility.
Mailchimp is a fairly popular tool among SMBs and enterprises alike. Many business owners accredit them as the best email marketing software. Initially, you can start using the software with basic features free of cost. But to have automation and other such tools, you need to upgrade to a higher package.
Now that Mailchimp has become an all-in-one tool, you can perform all marketing operations using the same software. It also comes with options to integrate with WordPress, Magneto and Shopify. However, you get customer support only through email. But for running a business, time is of the essence. So that is the only drawback of Mailchimp.
GetResponse is another well-known software among marketers. Attracting customers to click on your emails is the primary objective of this software. It lets you create beautiful forms, templates and landing pages. Moreover, it also has A/B testing, user tracking and autoresponders, which make the work of a small business easier.
By choosing this software, you get a live support team ready to help you with any issues. Their website is full of learning materials and videos to help their customers with the software. So you do not need to invest in training sessions too.
10. Constant Contact:
Constant Contact is an emerging software with impressive tools to offer. It also has a small learning curve. Meaning, it will fit in well with a fast-paced small business. You can conduct drip campaigns, surveys and polls using this software.
Another interesting feature is the built-in social media sharing tool. So, you can also schedule your social media posts using this software. Just include in the automation sequences and your emails and social media ads are good to go.
Finally, it all comes down to your budget and how the software will impact your business. Hence, try to look for free trials of the software before fixing one as the best fit,
Guest Blog by PeppyBiz
PeppyBiz is a leading SaaS provider offering a wide variety of AI-powered business solutions that streamlines your business. Check out our products today!
Sara is a content writer at PeppyBiz, a platform that allows businesses to grow a list of email subscribers, design and build customized email templates through email marketing software.
In the event that you are maintaining a business over web, at that point there should be intense showcasing techniques. Here we will talk about some of the tips that can improve online deals.
It is smarter to plan a business cycle for the item. Deals cycle is the technique to pitch your item to a client. It incorporates all the means to sell the item. Characterize the business pattern of your item since it will decide the stage where should you do promoting for your item. To put it plainly, all promoting methodologies depend on the business pattern of an item. Research do as well and testing for deciding the ideal deals cycle.
It is prescribed to improve the checkout cycle for your item. This is the most ignored promoting technique in a business. You try sincerely and contribute a great deal to arrive at the possible clients so don’t leave a space for client to relinquish the truck surrender. Build up the checkout cycle simple, smooth and intuitive with the goal that clients may not face trouble. It is the best methodology for keeping your clients flawless. On the off chance that there are a few pages for shopping the item, build up an advancement bar so clients realize the means to be taken further or have taken as of now.
Clients consistently search for item depiction so it is strongly prescribed to add the item portrayal. You can likewise give an item control having each insight concerning the item. It adds believability to your item in the event that you incorporate client input or audits. These audits give a gauge to clients to buying your item. It is obligatory to add a different page for habitually posed inquiries. It is prescribed to compose depictions alongside catchphrases. It will improve the SEO of your site. It is smarter to streamline the depictions that will at last expand the positioning of site and your business will get noticeable prompting more deals. Along these lines, item depictions assume a focal job in moving your business higher than previously.
For better client experience, it is prescribed to show the transportation expenses of an item. It is noticed regularly organizations don’t show the transportation cost and lose the clients in light of the fact that toward the finish of the cycle, clients become acquainted with the delivery subtleties. Show delivering subtleties at the corner where client begins entering his/her data. Clients don’t feel better on the off chance that they begin filling the data of delivery without having the expense shown over the screen. Make your clients of each minor insight regarding the item and the installment. It will carry more clients to your business.
Continue to shop:
It is prescribed to put the alternative of ‘continue to shop’ close to the ‘proceed with checkout’ so clients can without much of a stretch discover it on the page. In web based business, such alternatives are anything but difficult to join in the checkout cycle.
Types of installment:
To carry validity to your item and site, it is prescribed to add the logos of various types of installment which your business is tolerating. You can add the true and mainstream security instruments to acquire the trust of the client. Security logo will make clients agreeable recorded as a hard copy their charge card data decisively.
Retargeting is the best showcasing technique. This system become effective when guests leave the site of your business without purchasing anything. Retargeting is the mainstream strategy to catch the crowd for greatest deal. You can put your items on the sites which are visited by the clients. Thusly, clients will see your items. Email showcasing is another powerful instrument to promote your business. Send special messages to the guests of your site. This will build traffic on your site ultimately prompting expanded deals.
Email showcasing is more compelling than the online media tools. Gather the messages of guest through online media and make an email list. Computerization is the piece of email showcasing procedure. Set up the email robotizations like, welcome email, request booking email, checkout email, truck surrender email and so on
Update your site:
It is prescribed to refresh your site every now and again. More established sites are obvious objective for spammers. So on the off chance that you have as of late built up your business over web, think about building up a refreshed site. Clients likewise feel good when they visit the site with similar pith as other business sites in any case there comes a sensation of suspiciousness.
Online media is one of the developing and well known discussions across the globe. Try to have a record on each web-based media stage including Facebook, twitter, Instagram, YouTube and so forth. It is additionally important to routinely post the material about your business yet shrewd technique is to construct legitimate promoting efforts to develop your business. You can likewise remember video for your advertising efforts and post the video on all web-based media stages.
Assume on the off chance that you are selling the services of carpenters in Dubai over web; at that point make a video of carpentry work of your organization. This will build the commitment of clients with your business.
We live in an era where everything requires an edge to stay ahead of the game. This competitive nature has led to a lot of innovation and pushed application developers to exploit their creativity further in making critical marketing tools and strategies. After application development, mobile app marketing has been able to create awareness and spread the word of innovation and brands much more straightforward.
With 60 -75% of the world’s population depending on mobile internet due to its convenience, creating awareness through such channels will help spread brand sensitization and maintain retention throughout the user’s journey. Marketing apps aim to target specific audiences or users, communicate the value of your products, and convert them to leads.
For one to achieve this, you need the right marketing tools. From corporate institutions to marketing for small businesses, all use various marketing methods in social media and applications. Like all other viable marketing plans, you need a proper strategy to cover all loopholes necessary.
The best Marketing Strategies
For you to be dominant in your field, you have to show it in your marketing plan before engaging a consumer. Marketing helps reach customers without straining.
The following are various ways of marketing your business.
Blogging is not just about posting promotional articles related to your business but creating value on some of the solutions you’re bringing to a specific problem.
- Use of Influencers
Influencers are people with brands on the internet; they possess a broad marketing knowledge that could help you reach masses. Finding the right influencer is essential. Some influencers will charge a fee to feature your business on their platforms, while others will do it for free.
- Use of Social Media
Every brand and service provider is trying to leverage everything they have to tap these magical grounds. Social media is about reaching the masses and educating them on some of the products, services, or principles you offer that would be of great value to them. Marketing your small business on social media will help you get loyal followers and potential clients and help you connect with like-minded individuals for growth and mentorship.
Mobile Applications to Help you in Marketing
With more consumers turning to smartphones, demand for more user-defined applications has been on the rise. Every aspect of a business strategy always has an outreach channel that covers mobile users from business conferences held on mobile apps to a mobile casino where you can have fun and generate some wealth.
It is therefore essential to set up a marketing strategy around the following applications:
Well known as a blogger’s paradise, the WordPress app helps you manage your content and market your services. With WordPress, you can create, publish, and edit information concerning your brand’s core value prepositions. It also provides comments sections where you can receive and moderate feedback from people. The advantages of the WordPress app are:
- It is user friendly
- Plugins extend functionality
- It is a mobile responsive
- WordPress community support each other
- WordPress sites rank high
You could be trying to cross borders with no funding or financial cushion to aid that. This application helps you virtually reach anyone at any time of the day or night. Skype can help with your marketing strategy, mainly when dispatching your team in areas where you’d need constant communication and feedback from them. Benefits of Skype in business include:
- Reduces costs on travels
- Enhances communication and productivity
- Helps track expenditures
- It has a high-level security authentication
- Cross-platform – makes communication easy through different devices
The anchor is a content creation marketing app that aids you in creating beautiful videos from audio clips. It automatically helps in generating word by word transcriptions that perfectly sync with the audios. You can use this platform to upload videos on your service, provide a brand, and spread awareness and sensitization to podcasts.
Benefits of Anchor include:
- Gives you straightforward analytics
- You can build episodes from it
- You can record from anywhere
- Helps in the provision of creation tools and guidelines
Overcast is one of the most dominant and popular podcasts around. It helps you browse and search for podcasts and serve as the perfect application to post your content for proper public viewing. It provides an excellent site for listening to business and marketing podcasts and could help you sensitize the public on the services you provide. All you need is valuable content.
Almost everyone knows Facebook. Almost three-quarters of the world’s population use this social media platform. It provides all the features needed on the mobile version as well as its web platform. With Facebook, you’re able to connect and communicate with potential clients and like-minded service providers.
With Facebook in your mobile device, it becomes much easier to track activity, manage your businesses, and receive feedback and comments through the option of liking, sharing, and commenting. Why should you use the Facebook app in your marketing strategy?
- You can reach a vast customer base
- Facebook lowers your marketing expenses
- You’re able to track audiences by interests, demographics, and location
- Get an insight into your audiences
- Increase website traffic by sharing links to relevant pages
- Enhanced and boosted SEO
With more than enough marketing apps available, marketing online has become more natural and effective. Instead of trading on all platforms, it’s wise to use a few to the full extent and exploit the potential they provide.
If you have any comments or ideas on how marketing works and the best marketing apps, please feel free to share.
Author’s Bio: Ellen Royce is a well-known web designer. She has developed immense interest in this field and helps several minds like her to excel in web designing. She has designed many outstanding website pages. In this article, she has tried her best to help out those who are willing to try their hands in web design.
Growing your business requires a combination of keeping current customers and finding new ones. Retain existing clients by meeting their needs, providing excellent service, and connecting with them on an emotional level. Seeking new prospects requires a bit more creativity and finesse. You have to meet them where they hang out and gain their trust.
Salesforce did a bit of research on the top characteristics of successful business owners. It found about 33% had good communication skills, giving them an edge when reaching out to new customers. If you’re not up to par, make improvements by taking courses, reading articles and trying new tactics until you become an excellent communicator. Once you’ve done your research about who your target audience is, it’s time to try some new strategies to gain their interest.
1. Create Brand Awareness
Making them aware of your brand is the first step in the new acquisitions game. Start by choosing a strong message for your company. What do you stand for and care most about? Your mission should tie into the reason you started your business in the first place. How does your organization help your clients? Why are you passionate about making a change in the world?
Once you’ve perfected your message, share it on social media, at local events and in advertising. Be consistent with your mission, and you’ll begin developing a name in the industry.
2. Add Signage
If you own a brick-and-mortar store, signage helps create awareness in the community. Passersby see a sign about your grand opening or other events and stop in. They’re also useful inside your store to guide users to a specific area or showcase new arrivals. Your signage should match the rest of your style, using brand colors and sticking to a basic style customers see anywhere they interact with your brand.
3. Get Social
Going on social media isn’t anything new, but you can seek new customers on some of the more recent platforms, such as Tik Tok. Look at who your audience is and if you can reach any new people through emerging apps and platforms. If you’re one of the first businesses on a medium, it’s much more likely you’ll develop a strong following. You’re competing with less noise in the early days.
4. Attend Local Events
The best place to find new customers is often close to home. Set up a small booth at a local art festival or street fair. Join in on local chamber of commerce events to network with other business owners. Interact in the local community and get your name out there. Even sponsoring a team at the local Little League park has the potential to bring in new customers you otherwise wouldn’t have connected with.
5. Send Unique Mailers
Come up with a fun campaign and send mailers to people within your target audience. You might do a series including corny jokes related to your industry, leading up to an invitation to a fun event. You could offer something free, such as consultation for homeowners. Think about the typical mailers coming to your home and make yours different. You can send a postcard that is a little larger than average, use eye-popping colors or create a story in booklet form.
6. Attend Trade Shows
Finding a trade show with attendees who fall into your customer profile is an excellent way to expand your reach. If you an afford booth space, set up an exhibit and sign up new customers on the spot. However, if a booth isn’t yet in your budget, don’t let it deter you from attending the conference. You can still make connections just by going to workshops at the event and reaching out to people on the floor.
7. Schedule Radio Interviews
Get in touch with local radio personalities and offer to share your expertise in your industry. For example, if you run a secondhand store, you might talk on a show about saving money or fashion sense. Look at local shows first and reach out to those hosts. Next, expand to national and online broadcasts.
8. Write a Book
Most business owners get into a new endeavor because they have a lot of experience in the industry. Think about the unique knowledge you have and how you could put it into a book. You can either offer it for free in exchange for the person’s email or sell it. You can even give speeches to various groups and sell the book on the side. Once you’re published, you also become more recognizable as an authority.
9. Create a Podcast
Podcasts are quite popular with a broad audience. In the United States, around 75% of people are familiar with them. The number of people familiar with the medium grows each year. A podcast gives you a chance to have a platform and fully promote your company above any others. Decide on a topic and the way you’ll serve up the presentation. For example, you might choose to release it on iTunes.
10. Start a Referral Program
Your current customers are your best word-of-mouth marketing tool. Sometimes they’re just waiting for a chance to tell other people how much they love you. Start a referral program where you reward them for sharing information with others and bringing you new business. If you gain a new customer from a referral, you could offer them a discount off their next purchase, for example.
Another idea is giving them 25% off coupons to hand out to those they know. If the recipient uses the discount, they get the same benefit. Referrals help your business grow exponentially with very minimal additional effort from you.
Spend time online looking at promotions other companies both inside and outside your industry offer. What creative endeavors make the most sense for your business? Look for ways to introduce your company to new people, and don’t be afraid to try something no one else has before. The key to continual growth is creativity and determination.
Lexie is a digital nomad and web designer. When she’s not traveling to various parts of the country, you can find her at the local flea markets or hiking with her goldendoodle. Check out her design blog, Design Roast, and connect with her on Twitter @lexieludesigner.
Just as in life you need to pursue the main objective, in Email Marketing all actions will achieve a much more effective result if you channel your shipments to that legitimate purpose. Do not know where you want to go or have goals set from the beginning? Do not make the big mistake of starting your Campaign without defining your strategy since you will never know if it was successful or not.
“Email Marketing is the process of delivering attractive, timely and relevant marketing messages about your products and services to a specific group of recipients through email.”
Although there are thousands and various definitions of Email Marketing. Your online efforts should be focused on delivering such messages in an effective way, that they reach the right people, that the piece is attractive, interests the Subscriber and generates clicks, that the Email is not inappropriate and that it is not the same delivery for everyone. but rather communications based on the segmentation of the target audience. You can send Free emails using Free SMTP servers. In case you are wondering what are SMTP servers?
Defining the objectives of your Email Marketing Campaigns
If we asked you to honestly answer if you are clear about your goals, what would you say? Well, according to the responses from the Doppler Academy survey, the truth is that 60% have them defined but the remaining 40% do not. A hobby that we usually have is to create and launch actions without having clearly defined what we need to do to reach the goal.
For this reason, our infallible advice is that you write down your objectives, that you are sincere and concise with what you want to achieve with the strategy that you are carrying out and that you define the purpose of your actions being specific, realistic and thinking of quantifying in the short and long-term results. You can read about how to use fonts to increase the message impact
To define these objectives, three fundamental questions will serve as triggers :
- What do you seek to obtain with the Campaign? Determine if what you want is, for example, to increase sales, position your brand or retain current customers.
- What is your target audience? It is essential that you define your target, that is, to whom you are going to send your Campaign.
- In what time frame do you intend to achieve your objective? Establish if the purpose to achieve you intend to achieve only with a Campaign or with a set of shipments to schedule communication accordingly.
Types of Campaigns adaptable to your need
In Email Marketing there are different types of Campaigns that you can develop and strongly associate with the objective that you seek to achieve. Each one of them has elements that are it’s own and help it to recognize it as such. Use them to your advantage! Learn about these features and you can target them to meet your specific needs.
- Newsletter: The main objective is to retain customers, inform new services and products, position the brand as a benchmark in the industry and generate traffic to an event, a resource to download, the site of a business partner, the blog itself or the website of the brand.
It will be essential that your Newsletter has a clear structure to become an effective communication channel. From our experience, the header or Header must be the presence of your brand with your logo corresponding to the Subscriber quickly associate and identify with your content.
As they are periodicals you must include a date for the news to be linked with a time-lapse. It is essential that the Subscriber finds, before making his first Scroll, the main reason for this piece, the central action of your Newsletter.
For this, you must highlight such content with greater visibility and quality. Then, accompany with sections and secondary notes to the highlight of the piece and invite your Subscribers to events or provide articles, tips from your industry or success stories.
Always remember that the main objective of your Newsletter should be to provide quality information and not all promotional material. Arrange the information in a way that is pleasant to read, understandable, and captures the interest of your clients.
- Promotionals: Your reason for being is to generate conversions, whether they are clicks, recommendations or higher sales. If you are going to send a Promotional Campaign, the main thing is that you focus on the benefit to offer and even more on how the user will reach it.
Your piece must specifically communicate what is the exclusive benefit that your Subscriber receives for being part of your Database. Dare to try different strategies and ways to get the attention of your Subscribers! For example, you can appeal to the sense of urgency of the discount, persuading with an unmissable offer Those who are interested should hurry because the promotion ends.
- Seasonal: Anchored to the special dates of a calendar such as Christmas, Mother’s Day, the beginning of winter, Children’s Day or Halloween, they seek to retain customers and acquire new prospects, position the brand or generate conversions.
Seasonal Campaigns use a special promotion for a certain date with the excuse of attracting the Subscriber and appealing to the collective imagination of a specific time offering something different.
The advice we gave is to make a calendar with all the key dates that you want to use in your favor and analyze what to offer in each one. Thus, you can review everything you have planned and use it to your advantage, checking what has been done to date and everything you still have to manage . At the end of the year, you will be able to analyze which Campaigns were more successful and establish which actions will be produced next year.
Check your calendar now and use the endless dates in your favor! Do not forget that these seasonal pieces are the ones that have the most competition, so your Campaign must be designed with time to stand out from the crowd . If you still don’t know what you will do to differentiate yourself from the competition at Christmas, we invite you to our next tutorial .
- Informational: Characterized by being concrete and concise , the main reason for these Campaigns is to communicate something new or to change the brand. In the informative pieces, the key is to provide human content and distance yourself from the robotic style.
You must be able to achieve with your Emails a warm sense of belonging, make your Subscribers part of something, provide them with special information and involve them as a select group that chooses you as the best option.
For this, nothing better than personalizing your communication actions with the signature of a member of your team at the foot of the piece. It will be an infallible strategy!
Who are you directing your Email Marketing shipments to?
After defining the objective of your online actions and the type of Campaign you will use, you must decide who will be the target audience to generate an efficient segmentation of your Database. To your consumer representative and ideals must direct your emails, knowing that it is they who must seduce with your product or service.
If you imagine your potential buyer you can use different demographic variables to take into account to segment your Campaigns . Defining the target audience will allow you to make your communications more efficient!
If what you are looking for is to enrich your Database , you can use subscription forms, customizable and flexible. Harness the power of Double Opt-In forms, include them on your Site and generate Subscribers!
A Landing Page is a very effective channel to improve your Database. It is the page to which you send your visitors from any type of Campaign, so you must use it with a single objective. While your Website can have multiple destinations and purposes, your Landing should focus on a specific objective such as closing an account, promoting an application, broadcasting an event, marketing a product or in this case increasing your Database.
Don’t buy a Database! The emails they have are invalid, do not exist, or worse, the person has not given their consent to receive your communications. Thus, your efforts will turn against you like a boomerang and you will have invested money in a truncated action. You can always send free emails. Conversely, nothing better than including a form on your Site or using Landing Pages to feed your lists.
How to generate new subscribers and potential clients
The best way is to generate new Subscribers and then segment them to allocate a personalized Email to each group . To make your Lists even more robust, you can follow our Speaker’s Tips:
- Include a Subscription form on each page of your site or in one of your Facebook Tabs.
- Use Landing Pages to feed your Lists and even add a link to a subscription landing in the signature of each member of your team.
- Offer special discounts, valid only for your Subscribers.
- Hold events to get new interesting data.
- Promote your Newsletter in Social Media.
Just as segmentation by geolocation factors is a good option, dividing your Lists according to the behavior of your Subscribers is an even more effective alternative since you will be able to separate your potential clients by analyzing the interaction they make with your brand and the actions they carry out. once you have sent them your Campaign. Review in this complete post the factors to classify the behaviors of your users.
By segmenting, the results will be much better! You will offer something that your Subscribers want to receive and the difference will be resounding . If you want to check it, you can send a general Campaign to your entire Base and another segmented by behavior, adapting perfectly to the real interests of your users. Then look at both reports and see what has worked best.
Start at the beginning: The Issue
If the subject of your Email Marketing Campaign is boring, surely nobody will open it. Never leave the alternatives to your possible Subject until the end but rather write variants with interesting and attractive content .
Follow advice and propose possible Subjects , write five alternatives and then choose the best one or make a mix of options to arrive at the ideal subject . In the same way, do not exceed 50 characters and strive because that line has all the attention focused on a specific action that invites you to open the Email .
You will thus have a second Subject to stimulate your Call to Action , provide a summary of the content, establish the reason for the Subscription, detail the times and expirations of your offer or give a summary of your content. It will be your time to activate creativity!
Viralize your Emails with Social Networks
If what you are looking for is to spread your content, even more, the best option is to carry out Social Email Marketing. You will see how by combining the spontaneity and virality of social networks with the personalization, massiveness, and economy of Email Marketing you can maximize the exposure of your Campaigns and increase your Database.
You can also integrate a Landing Page with your Social Networks through Facebook Tabs . Lander offers you the possibility of publishing your landing in just 4 steps. You will see how you can save applications and intermediate instances and you can maximize your content by sharing your material immediately with Lander and Facebook. Thus, you can enter a Landing on Facebook to serve as a Form and feed your Email Lists.
You have the possibility to set and configure the shipments of your Email Marketing Campaigns so that they are automatically published on your Social Networks. Check this post and you will see how to generate extra content for your networks in a simple and viral way.
Measure, analyze and retest
The Email Marketing has exclusivity to measure and evaluate the results . If you want to analyze the return on investment of each of your Campaigns, you can use a powerful ROI calculator and quantify the economic success of each of your shipments.
In turn, with email marketing you have an possibility to analyze the Reports of your Campaigns , evaluate who opened your Emails and who removed from your Base. If what you are looking for is to make informed decisions , there is nothing better than knowing the strengths and weaknesses of your piece by testing the content and the way you disseminate it .
To do this, you can send an A / B Test submission , either content or subject, to test which Subject works best and achieves more openings, or which content structure receives more clicks on your calls to action .
With some free email providers like sendgrid, mandrill you can know
With these free reports all the data of schedules, dates, frequencies, keywords, email clients and strategies to avoid removals. We hope that this report will help you make decisions !
Looking for a great digital marketing agency that can boost your email campaign to EPIC proportions? Look no further than Design Web, the only MailChimp Partner in Louisville. Our email campaigns can get your sale, event, press release, or other news into the hands of your subscribers… and have them actually open the email and click-through to your site. With catchy subject lines and beautiful email designs, we can increase your open rates and click through rates to boost conversions on site. We love putting together email campaigns with custom-coded templates, just like we’ve done for Target, AT&T, Terminix, Wal-Mart, and many others.
Not a fan of MailChimp? We can also put together email campaigns using Constant Contact, Infusionsoft, or any other newsletter service. We can also put together custom campaigns without the need for a CRM or newsletter service.
Need a mailing list to send to? We can help with that too. We have great mailing list generator services that you can use to start building your list. Reach out to us at email@example.com to find out more.