Samantha Heavrin came to us with her business idea – creating a website that could sell fly fishing gear to women, as well as being a resource for women who fish and love outdoor adventures. We were able to put together a great design that not only told her story, but sold her products.
Samantha put together a fantastic brand with Reel Fly Girls showing women who love adventure and recognize that being the best student, wife, mom or boss means taking time to care for themselves. The focus of the site was for selling fly fishing apparel, but the gear can be used for any outdoor activity, or even for a night on the town after the sporting fun.
When was the last time you reviewed and optimized your e-commerce site? If it’s been more than a year or two, it’s probably time to check in and tune up your site. All the work that you do to bring traffic to your site is wasted if people find its appearance dated or don’t have a good experience. You want people to glide effortlessly through your sales funnel, not meander or get lost in loops that don’t lead them where you want them to go.
Your brand has probably evolved since you built your site, and you want to embed your current branding deep in every corner of your website — including the product pages and shopping cart. But even if your brand hasn’t evolved much since you last optimized your site, the internet probably has. Your customers are comparing their experience on your site to their experience on e-commerce giants such as Amazon and Wayfair, and they have high expectations that can’t be met by technology from three years ago.
Check out this infographic on e-commerce optimization for a quick overview of the importance of optimization. The graphic covers a range of topics from how to tell if your site needs optimization to which optimizations are most commonly needed. It also discusses building optimization into your business model and includes a concise list of items to review on your site. If you’re looking for more detailed information, download this free e-commerce optimization whitepaper from CopyPress.
You can also learn more about Sales Funnels here – https://funnelengine.com/sales-funnel-examples